Top Free Video Hosting Software

Check out our list of free Video Hosting Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Video Hosting Software to ensure you get the right product.

Results: 26
(1,029)4.7 out of 5
Optimized for quick response
Entry Level Price:$0 per user per month

CloudApp unifies recording and sharing quick videos and screenshot annotation into one easy-to-use platform. CloudApps solution offers the video, image, audio, and file-sharing experience across Windows, Mac, Chrome, and iOS.

AC
Quick shortcuts to create and send videos and screenshots Read review
Gregory P.
GP
CloudApp is constantly improving particularly in adding new features and streamlining the user experience. Been using it for about 18 months and... Read review
(216)4.6 out of 5
Optimized for quick response
Entry Level Price:$0 / month

Wistia is proud to offer marketing software that helps more than 500,000 businesses use video and podcasting to grow their brands. Their software is designed to help you get more from your content, from growing your email list and creating smarter ads to tracking the impact of your video and audio across your site and social. And with Wistia’s ad-free hosting and advanced marketing tools built right in, you get the best of both worlds—a great experience for your business and your audience.

Brian K.
BK
We've leveraged the Data and Javascript APIs for nearly a decade. They've been reliable throughout and have addressed our needs in order to provide... Read review
NE
I love that this platform is 100% reliable. Read review
(179)4.4 out of 5
Optimized for quick response
Entry Level Price:$0 user/month

Hippo Video is a cloud-based video CX platform by Lyceum Technologies Inc, Newark, Delaware. Since its launch, Hippo Video has managed to acquire over 1 Million users before launching the latest video CX platform. Hippo Video is built for the needs of your Sales, Marketing, and Support teams enabling them to humanize communication thus allowing to have REAL engagement with your prospects and customers. It has more than 1,000 mid and large business customers globally including the likes of Panas

UH
Can't get up and running really quickly. Read review
AO
The best part about Hippo is the plugins for Linked In and Outlook. It makes it very easy to record videos quickly. Also, the teleprompter is... Read review
(93)4.7 out of 5

Cincopa’s powerful media solution is designed to enable our customers to untap their videos', images', and podcasts' true business potential. A comprehensive SaaS platform, Cincopa empowers you to completely brand your videos, and add annotations, CTAs (calls-to-action), chapters,and forms that can appear on your video; all to increase lead generation and engagement with your audience. Transform your site into a video destination. Create immersive video channels with only a few clicks for new

UA
Cincopa is one of the few truly clean interfaces which allow users to market their content in ways that are so easy and seamless that it makes... Read review
BA
It took me a while online searching for an image slideshow that I liked. The gallery showcased my images beautifully. It was very easy to upload... Read review
(78)4.5 out of 5

Loom is a platform that allows you to make quick videos using a lightning-fast video recorder capable of capturing your screen, webcam, and microphone.

AM
It’s easy to use and can be accessed via we browser. Read review
UM
Easy to use............................................. Read review

Founded in 2018, Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos. Based in Los Angeles, the company was founded by deep technologists with specialties in marketing automation, artificial intelligence, and machine learning. The Dubb platform features a mobile app, Outlook Add-In, website, Slack app, and Chrome Extension (with integrations to LinkedIn, Gmail, and more). The company was built on the premise that everyone should hav

UR
What I like best about Dubb is just how much you are getting compared to other video hosting solutions. I was looking for video hosting. What I... Read review
Jon M.
JM
Automations, tools, the engagement the dev team has with its customers, and all the new features Read review
(107)4.8 out of 5

Trusted by 250+ exceptional customers across the world including the University of Nebraska, Mortenson Construction, Medtronic, Ibotta, and Tyler Technologies. VidGrid is the fastest growing interactive video platform for learning and development. VidGrid is the most simple, yet robust video platform on the market; enabling video makers to record, edit, share, and host interactive videos within one app. Built on the newest technology stack, the VidGrid platform is miles ahead of legacy video se

FK
I love the simplicity of VidGrid along with the essential tools needed for lecture capturing but most importantly, their support staff is second to... Read review
Mike G.
MG
VidGrid has a lot of basic tools that allow for quick and easy screen captures. VidGrid can also be integrated into multiple LMS and allow graded... Read review
(37)4.9 out of 5
Entry Level Price:$0 user/month

Personal video platform. Integrate Bonjoro with your existing CRM workflows to send truly personal videos at just the right moments in your customers journey.

Jürgen S.
JS
It's quick, easy to use, fun and yet professional. Read review
Christina S.
CS
The surprise + delight factor in helping out your customers is always critical. It primes them to come back and shop more, and every year it gets... Read review
(52)4.9 out of 5
Entry Level Price:$25 user/month

OneMob is the modern sales engagement platform that makes business communication personal, engaging, instant and tied to revenue. With the OneMob platform, you can: Create (aka Personal): - Record videos from your mobile (iOS or Android), webcam or make computer screen/face recordings - Edit and enhance your videos with company watermarks, filters, text overlays and green screen - Make the perfect recording using our script teleprompter - Upload, tag and manage your videos, documents, images,

Matt T.
MT
I love OneMob because it allows me to disrupt the traditional sales outreach process and create a meaningful virtual connection which often leads... Read review
EF
Ease of using the platform and support from OneMob Read review
(31)3.9 out of 5

Whether you need video hosting, interactivity, OTT services, or new ways to monetize your video content, it’s all better with Brightcove. Our video platform is powerful and flexible enough to handle whatever you throw at it. You can use it out-of-the-box, or we can help you build a solution with everything you need and nothing you don’t. No matter who your audience is, from internal teams to binge-watchers, and shoppers, you’ll know you’re delivering the best experience. https://www.brightcove

UM
I love the fact that Video Cloud has basic editing options. That's very useful for us, because we often create different versions of the same... Read review
(65)4.9 out of 5
Entry Level Price:$588/Year Billed Annually

We’re bringing personality back to business. With Covideo, you can record, send, and track personalized videos that improve response rates, increase sales opportunities and close more deals. Video communication conveys empathy, helps differentiate from competition and increase message comprehension.

PH
Covideo is so easy to use and helps me engage with my clients in such a personal way. I was involved in a project that provided me with a... Read review
Greg G.
GG
The ease of use of the platform and speed of sharing my videos either solo or to a group. Simple posting to YouTube and CRM. My recipients love... Read review
(70)4.2 out of 5
Optimized for quick response

The Knovio Video Platform empowers training, HR, and corporate learning teams to use live and on-demand video and video presentations every day to improve employee engagement, increase ROI on live events and on-demand training programs, and efficiently manage resources. It is the cloud-based, online video platform that makes it simple to host, manage, distribute and measure video throughout an organization. Using powerful video management tools including audio narration, video and slide sync, cu

Chuck D.
CD
Incredibly easy way to use video communications without the technical complexity of other solutions. Read review
UH
Having the ability to e-mail someone for help and get a response quickly as well as having a webinar with them. Read review
(22)4.5 out of 5
Entry Level Price:$39/month 1 License

Dacast offers a fully integrated, self-service video platform for live video and on demand (VOD) streaming. The Dacast OVP lets broadcasters host video content and start streaming in minutes. Its white-label solution allows users to control their live streams and on-demand content. We help over 300,000 organizations stream live video, reduce bandwidth costs, and improve broadcast quality with our easy-to-use full-service platform or via our Broadcaster API.

Stu S.
SS
The pricing made it affordable for me to stream my bi-weekly broadcasts live to an unlimited number of viewers. I also like the fact that... Read review
JF
DaCast offers to us the easiest way to access Akamai, the CDN in the planet. We have clients in three continents and the distribution network is... Read review
(19)4.7 out of 5
Entry Level Price:$15.00

Videolinq is a centralized management workspace for teams to create and distribute live video to social media. The platform provides a solution to broadcast content, interact with viewers, and collect insight data analytics showing real-time audience engagement and marketing growth.

Mead B.
MB
It seems to be an all-in-one solution for streaming. The learning curve seems to be leveling off. Read review
Heather B.
HB
There are several great things about Videolinq. There are a couple ways they outshine competitors and ill list them below: Setup was super easy... Read review
(8)4.6 out of 5

SproutVideo is the best video hosting platform for business. We make it easy to customize, publish, and track your videos online. With all the security, marketing, and analytical tools you need, your video projects will be a success. For video marketing, we offer lead capture, post play screens, video SEO tools, video landing pages and websites, and premium marketing platform integrations. We also offer advanced video privacy options, including password protection, viewer logins, single-sign-o

AA
Sprout video hosting is a platform for small business to host their video and share it easily with their community. the pricing of sprout video is... Read review
Jourdan P.
JP
I like the user interface, it’s extremely pleasing to the eye and easy to use for sure Read review
(52)4.5 out of 5

TVPage enables salespeople beyond the limitations of physical stores by activating ambassador storefronts on ecommerce sites, where they post shoppable content. Ambassadors drive traffic to their storefronts from their social audiences, generating new engagement and sales. Shoppable videos become discoverable on Google search. TVPage serves the entire experience, and directly reports on all sales. Ambassadors can earn a commission from their sales, paid directly on the app.

William D.
WD
TVPage provides a complete solution for on-boarding micro-influencers and managing the whole process of tying videos to products on our customer's... Read review
Marionette D.
MD
I love how easy it is to use the app. It’s self-explanatory and can be learned in less than a day. Read review
(10)4.9 out of 5

kPoint is an AI-driven interactive video platform for creation, management, analysis and secure distribution of video content. What sets us apart: - Deep search capability inside video for spoken words and text - In-video call to action - forms, URL, hotspots for enhanced engagement - One platform for live broadcast, on-demand video and podcasts - Integrates with your website, LMS and other digital assets

DP
Contextual search, ability to embed forms and enhancing engagement with audience are the best features. I like the fact that we have creator... Read review
Santosh C.
SC
Vibrant UI and easy to create Videos and sharing. Read review
(6)4.3 out of 5
Entry Level Price:0 US$

Muvi is a SaaS-based OTT Platform that allows Video/Audio content owners to launch their own-branded OTT Multi-Screen Video/Audio Streaming Platforms across Web, Mobile & TV Ecosystems instantly. Muvi takes care of everything End-to-End, including IT Infrastructure, Online Video Player, DRM to Website and Apps for Mobile and TV out-of-the-box.

Santiago S.
SS
Muvi is a software to transmit videos, whose nature is to accommodate content producers to host them and make it arrive on this platform, the... Read review
(9)4.1 out of 5

YouNow is the best way to discover talented broadcasters, watch live streams and video chat live with people from around the world.

Kil K.
KK
YouNow has become a website with an impact in the last year, of course its mobile application has also started to have downloads as a consequence,... Read review
Bardo K.
BK
I really like using YouNow to entertain myself, the platform has a wide variety of content creators of all kinds, so you can easily enter and find... Read review
(25)4.5 out of 5
Entry Level Price:$50 Month

Wave.video is a video marketing platform that combines a first-rate online editing toolkit, cloud-based video hosting, and a landing page builder in one place. It's perfect for making, repurposing, and publishing videos on websites, blogs, social media, and emails. It's a game-changer for businesses that aim to increase ROI for every stage of the marketing funnel using videos. Video editor killer features • Auto-captions with customizable styles • Access to over 200M stock video clips and i

AP
Wave video helps you make great promotional videos, especially short videos for social media advertising. first the pricing is really great, there... Read review
JW
I like Wave.video because it is a free video creator it is very helpful when it comes to social media adverts. This is truly a social media... Read review
(2)4.5 out of 5
Entry Level Price:$ 299 / month

Ventuno is a SaaS platform used by video creators to launch and monetize their video streaming service. You can use our customizable templates to launch your streaming website, mobile apps (Android, iOS), and connected TV apps (Roku, Apple TV, Android TV, Amazon Fire TV, LG TV, and Samsung TV). Ventuno includes all the features needed to manage your OTT service - IT infrastructure, video CMS, encoder, video player, ad-server, payment gateway integration, servers, CDN, and analytics. Mainte

INNOCENT E.
IE
READY TO HELP CUSTOMER CARE TEAM. THE ARE AVAILABLE ALMOST 24 HOURS Read review
SB
Inexpensive and problem-solving oriented Read review
(2)4.5 out of 5
Entry Level Price:$ 299 / month

Ventuno is a SaaS platform used by video creators to launch and monetize their video streaming service. You can use our customizable templates to launch your streaming website, mobile apps (Android, iOS), and connected TV apps (Roku, Apple TV, Android TV, Amazon Fire TV, LG TV, and Samsung TV). Ventuno includes all the features needed to manage your OTT service - IT infrastructure, video CMS, encoder, video player, ad-server, payment gateway integration, servers, CDN, and analytics. Mainte

INNOCENT E.
IE
READY TO HELP CUSTOMER CARE TEAM. THE ARE AVAILABLE ALMOST 24 HOURS Read review
SB
Inexpensive and problem-solving oriented Read review
0 ratings

We offer a full stack video platform covering all important elements of video, such as VOD/Livestreaming/Ads/Analytics/DRM/player SDKs and much more. We also provide the award-winning Flowplayer Native HTML5 video player that can be hosted with us or on your own environment. We would be delighted to work with you and make video work for you.

0 ratings

muse.ai is a video search platform that enables anyone to quickly find particular moments in large amounts videos. It is also a complete video storage and streaming platform that allows users to embed the most advanced video search in any website.

0 ratings
Entry Level Price:€0 /month

Qiwio helps video loving business grow their brand, attract more leads and sales from their multi channel video marketing campaigns. Qiwio is a business video hosting platform that provides the right tools to generate more leads and sales from video campaigns as well as the right analytics such as # of leads and your ROI for each video. Qiwio was founded in 2019 in Sweden, where the head office is located.

0 ratings
Entry Level Price:$25 per month

The Only Video Platform for Marketers Guaranteed to Increase Conversions. Vidalytics is a video platform for marketers. It hosts, streams and plays your videos. It also comes with exclusive Video Conversion Technology™ which is the most cutting-edge way to get better conversions from your videos. From our Analytics with the world’s first Video Conversion Tracking, to Autoplay that works on mobile devices and the latest browsers — including Safari & Chrome — Vidalytics is guaranteed to get

Top 10 Free Video Hosting Software in 2021

  • CloudApp
  • Wistia
  • Hippo Video
  • Cincopa
  • Loom

Learn More About Video Hosting Software

What is Video Hosting Software?

Short-form video content is the new normal for how we consume content. This goes for our news and entertainment and also customer support and business training. We send personalized videos to our clients and our team, and the frequency is constantly increasing thanks to smartphones and tablets. Even users with little or no technology experience can record, edit, and share clips with one of the many easy video apps on the market. It is not surprising that social media has evolved from statuses and photos to a barrage of GIFs and videos based on this newfound ease of filming.

Whether you do marketing for your business, are involved with employee and customer support, or are simply part of a tech-forward team, sharing videos will likely become a routine task if it isn’t already. The tools in this category provide an easy, secure platform for uploading and viewing the video content you create. These web platforms allow for convenient video streaming by your customers, business partners, or whoever else your intended audience may be. They also help with content management thanks to features such as tagging and search engines. Rather than tossing your countless demo videos and similar content into a traditional file storage and sharing software, these tools enable users to upload, share, and interact with these files in one centralized, online location. A number of these platforms offer additional features to help manage and optimize your growing library of content. As video content further cements itself as legitimate business media, online video hosting will become requisite technology for millions of businesses. The diverse products in this category already help millions of businesses.

Key Benefits of Video Hosting Software

  • Upload and store videos from desktops and, in some cases, mobile devices
  • Conveniently organize videos for your intended audience with tagging and search filters
  • Allow public or private users to stream or download content
  • Monetize public-facing content with advertisements and embedded sales communications

Why Use Video Hosting Software?

Before the rise of this software space, viewing video content required each individual to download files to their hard drives and run them on media players installed on their computers. Video sharing was a complicated and stressful process due to the oversized files, which would often not fit on emails or flash drives. Video hosting providers eliminate this problem with easy, interactive platforms that can be accessed by multiple visitors at once. Depending on a platform’s bandwidth, hundreds or even thousands of viewers can stream or download these files at a given moment. Additionally, visitors can pause or jump around to different times within a video as needed, without interrupting the playback of others. It is no longer necessary to install media players or wait for large downloads and slow down your computer’s bandwidth to watch digital videos.

Whether you create this content with expensive camera equipment or a popular mobile app, modern video platforms are an ideal service for organizing and distributing your finished content. Web hosting not only eliminates the stress of oversized downloads—along with the potential problems this can entail—but helps users reach more viewers than ever before. This can mean sharing company-related video content across an enterprise organization or engaging with customers around the world in the blink of an eye. The unprecedented capabilities of these tools goes hand in hand with how easy it has become to create high-resolution, movie-quality content using the Android or iOS device already in your pocket.

Your target viewers, whether on your staff or scattered around the globe, are already on the internet for hours a day. The solutions in this category make it simple to store and organize video content online, where viewers can access it with an HTML link or by accessing a website. It is not only easier to access this content online, but the average employee or customer may be more open to viewing it when they do not have to download large files. The ease of these sharing platforms also increases the potential for resharing of your content and generating new followers or sales opportunities that were previously not possible. And when it comes to internal content, such as webinars or marketing collateral, these solutions can rapidly improve engagement and learning by making fun, informative content readily available for any and all employees.

For these reasons and more, video hosting tools are a worthwhile addition to your company’s software stack. If you already have a significant investment in video content or are likely to produce or gather valuable content in the future, these tools can provide a solid foundation for sorting, streaming, and interacting with your company’s videos for years to come.


Who Uses Video Hosting Software?

As mentioned above, web videos are a universal medium, showing no signs of changing. The widespread availability of streaming on hosted platforms is a central part of the equation. Collectively, these tools have millions of users once you factor in everyone who has watched a clip with help from this technology, not to mention the artists and video bloggers adding their personal bodies of work on a daily basis.

With that being said, there are particular groups of professionals more likely to leverage these solutions on the back end—that is, uploading and sharing videos in this way. This is particularly true when it comes to more business-focused applications. It is impossible to summarize the types of users creating videos, but the following groups are most likely to create business content and use this technology for the purposes of sharing, whether with a few colleagues or thousands of customers.

Marketers — Viral marketing is a common aspiration for the modern marketer. This can mean anything from mysterious commercials on television to giant displays in the middle of a busy city. For many successful campaigns, it includes a buzzworthy video campaign on the internet. If you publish the right video and it catches fire through word of mouth, it can mean big business for your brand. When used to maximum effect, short promotional clips published on these channels can be more valuable than just about any form of advertising. This is especially true when viral videos are reshared and discussed on social networks software. Public URLs of content that is published on video hosting sites can be conveniently shared on a viewer’s feed. Some hosting sites even include features for direct sharing right from the video’s webpage.

Outside of attempted viral marketing, marketers can keep a repository of branded content on a video hosting platform to be used within the company. These videos can be used to help promote culture and educate the staff about certain promotions or messaging. Together with product teams, brand marketers can supplement new product or service rollouts with informative content and welcome others in the company to comment on videos directly on the hosting site. This branded content can also be used by salespeople as marketing collateral. For these purposes, sales teams can use this software alongside or in place of sales enablement software. Email marketing or marketing automation campaigns can even link to timely videos or specific content related to a topic. At the very least, marketing teams can organize video content within these platforms so they are easily searchable across the organization and, if so desired, by customers or followers.

Support teams — For software developers and consumer product vendors, there is a constant demand for customer support and education. Text-based resources, such as product manuals and knowledge bases, are still a reliable way to communicate information such as setup, troubleshooting, and frequently asked questions (FAQs). Professional videos, though, have changed the way product and support departments engage with a brand’s audience. Video content such as step-by-step walkthroughs of features and issue resolution can be more engaging than lengthy written content. A collection of such content on an easily navigable platform is an ideal use of this technology.

Over time, product support teams can build a comprehensive collection of helpful content and grant access to customers as needed, making it a privileged membership site. These videos can also be an excellent resource for others within the company as they attempt to master the brand’s product or run into issues. With tagging and search features built into some hosting tools, these video collections can become a unique help directory, where visitors type in keywords or click on certain topics and are directed to the most relevant videos. Support teams might use screen and video capture software in the process of creating help content. These products allow users to record themselves resolving an issue or performing a task on their computer screen and repurpose this footage into shareable content. Support staff might collaborate with the content or design department to plan and design the most helpful, high-quality content possible.

Trainers — Video hosting platforms have changed the way that companies do onboarding and training, whether you work in the retail industry or a technology development firm. From introductory lessons to advanced webinars, your internal training staff can take advantage of video technology to curate a variety of educational materials. Migrating certain aspects of your employee training onto this effective medium can not only improve learning speed and retention, but it can free up those staffers who would normally be tasked with on-hands training. Traditional training would entail repeating certain information over and over with every new hire. Thanks to these hosting tools, managers, trainers, and human resources can structure a complete training plan through these videos. This can include continuing education in addition to day-one information.

A collection of training videos can be used in conjunction with corporate LMS software to provide employees with all the materials they could possibly need to get acclimated with a new position. Long after the initial training is over, employees can go back and access content as needed for specific subject areas or job scenarios. Managers and executive assistants may choose to upload lectures, important meetings, or other informative content on these platforms. The more informative, engaging content made available to a growing staff, the better. And because these sites are often accessible from anywhere, with the right login credentials, employees are empowered to watch helpful content at home to strengthen their skills whenever the time calls for it. In many cases, these videos are accessible from mobile devices as well, so employees can continue their training on the go.


Video Hosting Software Features

As with any software category, there is a great deal of product diversity in the video hosting space. No two offerings are exactly the same. There are certain features, though, that have come to define these solutions beyond uploading and storing your videos. When researching the different solutions in this category, you may encounter some of the following features as core capabilities of a given product.

Tagging — When you transfer a video file onto a hosting application, you may be given options for naming the video and placing it into a certain folder. In many platforms, you can also add a description. This will ensure the viewer knows some context for a clip before they watch it. The more details you assign to a given video, the easier it will be for visitors to find what they are looking for in a search and get a sense of the content before investing time in the stream.

To build upon this, a number of video hosting solutions provide the ability to tag individual videos with one or more relevant keywords. For example, if your video is about updating a software to a newer version, you could tag it with the terms “update" and “version." By doing this, your software will automatically arrange the video into a folder with similar content. Users then have the ability to search through all videos based on these keywords. If they click or search the tag “update," the platform will direct them to a list of all videos that are tagged with this term. This can help them quickly find any and all content that may interest them on the topic without having to weed through unrelated content on a search query.

Search — After tagging and describing videos, users can find the content they are looking for with embedded search features in many video hosting platforms. With these features, visitors can type in a phrase, topic, name, or other descriptor in a search bar, and the most relevant results will appear in list form. From there they can open the desired content. Search tools are often bolstered by filtering options, which can further optimize a page of search results based on the needs of a given visitor. Examples of filtering might include sorting videos by their upload date (e.g., newest to oldest) or popularity (e.g., most views to least views). An application with open-source elements may allow the administrator to change, remove, or add new filters to help streamline these searches.

Social sharing — Social media is largely to thank for the current ubiquity of video content. Each day, millions of videos are streamed directly from posts and news feeds on the world’s largest social networks. These include everything from short, funny clips to major promotional videos. Posting videos to one’s social feed may entail copying and pasting a link, uploading a video file directly, or a direct share from a third-party hosting site.

Social sharing tools included on some video hosting platforms enable viewers to instantly reshare content they find important, entertaining, or fitting for a certain occasion. Sharing a video can often be a statement in its own right, in lieu of a personally crafted status. With that said, some sharing features allow users to add a personal description to a video for their followers or tag others who are most likely to benefit from the content. In cases where social sharing features exist, it often takes the form of a small icon or button at the bottom of a hosted video stream. Clicking the button will provide viewers with a shareable link or, in some cases, allow them to share directly to their preferred social profile without having to leave the site or open a new window.

Live streaming — Live streaming is another phenomenon of the social age. Filming and editing videos allows for a wide variety of visual content, from commercials to full-length movies. But with live streaming, individuals and brands can create in-the-moment video feeds of newsworthy moments or commentary without the need to edit and delay viewership.

In recent years, some of the largest social sites in the world have implemented live streams, making us more connected and informed than ever. Examples of such streams are live shots of company events or announcements, news conferences, sporting events, and concerts. It can also include live commentary on notable stories, as well as interviews and roundtables. Live video streaming is an included feature in some products in this category, or in some cases, a sole feature of other products or plugins. Video hosting solutions may integrate with third-party products to enable live streaming.

Commenting — A signature component of modern video content is the ability for viewers to interact with the creator and other viewers through embedded comment boards. Video comments can be a mix of positive feedback and criticism, and in some cases, they demand a degree of moderation to keep the conversation civil and on topic. When handled professionally, video commenting allows viewers to feel more engaged with their content and gives businesses a steady flow of valuable feedback. For internal-focused video content, commenting promotes interaction among employees and can effectively be a form of collaboration, with both the company itself and other colleagues who are commenting. Some platforms also include other engagement capabilities such as liking and disliking of videos.

Analytics — Measuring a video’s performance—from number of views to the average time watched—is crucial to a content team’s process. Reporting and analytics features allow video creators and administrators to accurately gauge a video’s response and effectiveness and use this knowledge moving forward in their production and curation. Analytics can also include information such as viewer demographics, the most popular channels for resharing, and which points in a video causes viewers to bounce. These features can also help users understand the viewing patterns of different visitors, such as which videos are commonly watched in succession. These analytics and insights can assist a business not just with its videos but with its operations as a whole, as they gain a deeper understanding of their customers and their unique relationships with a brand.

Potential Issues with Video Hosting Software

Inappropriate content — There is a rash of vulgar video content on the web, which has been an unfortunate side effect of the medium’s popularity. Even if your company does not personally host any of these videos, your users may stumble upon them when navigating one of these sites. And if your employees are given access to the administrative options of your video hosting platform, it can require additional moderation to make sure they do not upload anything inappropriate. Some hosting tools will offer content filters to reduce the chances of people uploading or viewing these materials, but it is still important to be vigilant when exploring these websites and granting access to the features within your company.

Broken content — Video files require a significant amount of bandwidth to produce, host, and stream. Because of this, issues can arise where playback is interrupted with lags or glitches. In some rare cases, files may be corrupted or lost completely at some point due to software updates, data migrations, or a simple crash within the software. You may receive a notification if any of these issues arise, but to minimize the risk, you should consider occasional checks of your content to ensure the videos are intact and running smoothly. If any employees have trouble with playback, it might be related to their hardware or internet speed, so be sure to consider that first.