# Best Variable Data Printing (VDP) Software - Page 2

  *By [Nana Serwah Nkrahene](https://research.g2.com/insights/author/nana-nkrahene)*

   Variable data printing (VDP) software is a type of digital printing solution that allows users to modify elements such as text, images, and graphics between copies. VDP solutions are typically leveraged by marketers for advertising and direct marketing since the software enables mass production of content with personalized elements like names and addresses. Typically, adding these personalized elements to physical content can be time-consuming with [desktop publishing software](https://www.g2.com/categories/desktop-publishing) since each personalized copy would need to be manually created. Variable data printing software digitally itemizes the elements within a piece of content, allowing pieces to be changed during printing.

Variable data printing software can be offered as a standalone tool, but many options are available as plugins or modules for larger desktop publishing solutions. VDPs often integrate with tools capable of designing marketing collateral, such as [document creation software](https://www.g2.com/categories/document-creation), [vector graphics software](https://www.g2.com/categories/vector-graphics), and [photo editing software](https://www.g2.com/categories/photo-editing).

To qualify for the Variable Data Printing (VDP) category, a product must:

- Access designated databases or files
- Allow users to itemize the elements within digital content
- Allow users to personalize individual sections of digital content




  
## How Many Variable Data Printing (VDP) Software Products Does G2 Track?
**Total Products under this Category:** 18

### Category Stats (May 2026)
- **Average Rating**: 4.19/5 (↓0.07 vs Apr 2026)
- **New Reviews This Quarter**: 1
- **Buyer Segments**: Small-Business 100%

*Last updated: May 18, 2026*

  
## How Does G2 Rank Variable Data Printing (VDP) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 0+ Authentic Reviews
- 18+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Variable Data Printing (VDP) Software Is Best for Your Use Case?

- **Best Free Software:** [Imposition Studio](https://www.g2.com/products/imposition-studio/reviews)

  
  
    ## What Is Variable Data Printing (VDP) Software?
  [Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity)