Best Enterprise Software Asset Management (SAM) Tools

How Many Software Asset Management (SAM) Tools Products Does G2 Track?

Total Products under this Category: 67

Category Stats (Sep 2026)

  • Average Rating: 4.54/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: FlexNet Manager (+0.9%) - Among all products in this category, FlexNet Manager recorded the largest rating increase compared to last month

Last updated: September 05, 2026

How Does G2 Rank Software Asset Management (SAM) Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,500+ Authentic Reviews
  • 67+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Software Asset Management (SAM) Tools

G2 Grid® for Software Asset Management (SAM) Tools plotting products by satisfaction and market presence

Highlighted products: Snow Atlas, FlexNet Manager, ServiceNow Software Asset Management, Zluri, USU Software Asset Management, and Snow Commander.

Underlying data: [Grid® JSON](https://www.g2.com/categories/software-asset-management-tools/grids.json?focus%5B%5D=snow-atlas&focus%5B%5D=flexnet-manager&focus%5B%5D=servicenow-software-asset-management&focus%5B%5D=zluri&focus%5B%5D=usu-software-asset-management&focus%5B%5D=snow-commander&segment=enterprise)

Snow Atlas

Snow Atlas is a cloud-native Software Asset Management (SAM) and Software as a Service (SaaS) management solution designed to help organizations efficiently manage and optimize their software assets. It provides comprehensive insights into software usage, enabling businesses to uncover shadow IT, prepare for audits, and identify cost-saving opportunities within weeks. Key Features and Functionality: - Audit Defense: Ensures organizations are always prepared for software vendor audits, reducing the risk of unexpected costs and minimizing the time spent on audit-related activities. - Shadow IT Detection: Identifies unauthorized or unmanaged software usage within the organization, allowing for better control and security. - Cost Optimization: Analyzes software usage to pinpoint underutilized licenses and subscriptions, facilitating informed decisions to reduce unnecessary expenditures. - Comprehensive Insights: Offers detailed visibility into software assets across the organization, supporting strategic planning and compliance efforts. Primary Value and Problem Solved: Snow Atlas addresses the challenges organizations face in managing growing software budgets and ensuring compliance with licensing agreements. By providing deep insights into software usage and facilitating proactive audit readiness, it empowers businesses to optimize their software investments, mitigate risks associated with non-compliance, and achieve significant cost savings.

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Snow Atlas?

  • Automated end user license provisioning: 8.0/10 (Category avg: 8.5/10)
  • Customized alerts: 8.8/10 (Category avg: 8.6/10)
  • Approved app catalogue: 8.3/10 (Category avg: 8.4/10)
  • Ease of Use: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Snow Atlas?

  • Seller: Flexera
  • Year Founded: 2008
  • HQ Location: Itasca, IL
  • Twitter: @flexera
    4,737 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,099 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst
  • Top Industries: Information Technology and Services
  • Company Size: 67% Large, 25% Medium

What Do G2 Reviewers Say About Snow Atlas?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional visibility Snow Atlas offers, simplifying IT data management and providing a cohesive overview.
  • Users appreciate the easy integration with Power BI in Snow Atlas, enhancing reporting and compliance management.
  • Users appreciate the ease of use of Snow Atlas, finding it intuitive and straightforward for license management.
  • Users appreciate the intuitive and powerful data management capabilities of Snow Atlas, enhancing clarity and actionability.
  • Users commend the seamless integrations of Snow Atlas, enhancing visibility and management of IT assets effectively.
Cons
  • Users note a limited customization option in Snow Atlas, making it challenging to tailor the platform to their needs.
  • Users find the complex setup of Snow Atlas challenging, requiring significant organizational effort and commitment to fully utilize.
  • Users find the complex configuration of Snow Atlas challenging, creating a steep learning curve and requiring significant expertise.
  • Users find Snow Atlas' complexity overwhelming, requiring significant time and expertise to navigate effectively.
  • Users note the difficult learning curve of Snow Atlas, finding its complexity overwhelming for those new to the platform.

What Are Recent G2 Reviews of Snow Atlas?

FlexNet Manager

Software is one of the major items on any IT expense budget. Industry analysts estimate software license and maintenance fees represent 20 to 35% of total enterprise IT spend. The approach for managing a software asset portfolio is typically inefficient, relying on a local approach instead of a global one, and frequently involves spreadsheets or other ad hoc methods. The lack of efficient software asset management processes exposes enterprises to software audit liabilities and overspending on licenses and maintenance. Flexera FlexNet Manager software and IT asset management solutions manage and optimize enterprise software regardless of location, from the desktop to the data center to the cloud. We'll give your organization a growth path and roadmap for success. Manage and reduce spend on applications from Adobe, IBM, Microsoft, Oracle, VMware, Symantec and SAP. Flexnet Manager Suite for Clients: Optimize your software licenses across desktops, laptops, and other client devices. FlexNet Manager for Clients automatically applies product use rights acquired through software license agreements from desktop vendors such as Adobe, Microsoft and Symantec. Product use rights can dramatically affect the number of licenses consumed by an organization, and must therefore be considered to minimize costs and ensure license compliance. Flexnet Manager Suite for Data Centers: It's difficult to know what’s happening across your data centers–until now. No matter what your challenges, FlexNet Manager for Data Centers can help you get control. You get visibility and insight for all your assets with our powerful, easy-to-use, role-based Data Analytics Dashboards. Flexnet Manager Suite for SAP Applications: Managing SAP® licenses can require significant time and effort. It's difficult to get an accurate handle on license requirements and position. And not knowing what applications are indirectly accessing SAP data can cost you big time. We’ll help you navigate SAP for business success. Flexnet Manager Suite for Engineering Apps: Concurrent licenses can be challenging to manage. But managing them effectively is essential for engineering and design applications. License denials can lead to project delays, lost revenue and decreased customer satisfaction. Lack of visibility can cause still more problems. FlexNet Manager for Engineering Applications delivers a comprehensive solution.

Average Rating: 4.1/5.0

Total Reviews: 67

How Do G2 Users Rate FlexNet Manager?

  • Automated end user license provisioning: 6.8/10 (Category avg: 8.5/10)
  • Customized alerts: 7.9/10 (Category avg: 8.6/10)
  • Approved app catalogue: 7.5/10 (Category avg: 8.4/10)
  • Ease of Use: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind FlexNet Manager?

  • Seller: Flexera
  • Year Founded: 2008
  • HQ Location: Itasca, IL
  • Twitter: @flexera
    4,737 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,099 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Telecommunications
  • Company Size: 85% Large, 9% Medium

What Do G2 Reviewers Say About FlexNet Manager?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the robust visibility FlexNet Manager provides for tracking software licenses and ensuring compliance effectively.
  • Users appreciate the seamless integrations of FlexNet Manager, enhancing license management and compliance across various platforms.
  • Users value the responsive customer support of FlexNet Manager, finding it helpful and knowledgeable for their inquiries.
  • Users appreciate the ease of use of FlexNet Manager, enhancing software asset management and simplifying compliance tracking.
  • Users appreciate the centralized platform of FlexNet Manager, enhancing software license management and compliance across multiple vendors.
Cons
  • Users find the complexity of FlexNet Manager challenging, especially during initial setup and navigating large datasets.
  • Users find the difficult setup of FlexNet Manager time-consuming, with a steep learning curve for new users.
  • Users find the learning curve steep, making FlexNet Manager challenging for non-technical users and complex in implementation.
  • Users struggle with app functionality issues including slow reports, complex setup, and an outdated interface.
  • Users find the interface complex and not very user-friendly, leading to a challenging initial experience.

What Are Recent G2 Reviews of FlexNet Manager?

What Are G2 Users Discussing About FlexNet Manager?

ServiceNow Software Asset Management

Track and manage software licenses across the enterprise from a unified platform. Reduce costs, stay compliant, and align use to business need. SAM runs on the Now Platform®, a single system of action for the enterprise.

Average Rating: 4.4/5.0

Total Reviews: 46

How Do G2 Users Rate ServiceNow Software Asset Management?

  • Automated end user license provisioning: 7.8/10 (Category avg: 8.5/10)
  • Customized alerts: 8.3/10 (Category avg: 8.6/10)
  • Approved app catalogue: 8.3/10 (Category avg: 8.4/10)
  • Ease of Use: 8.8/10 (Category avg: 9.1/10)

Who Is the Company Behind ServiceNow Software Asset Management?

  • Seller: ServiceNow
  • Year Founded: 2004
  • HQ Location: Santa Clara, CA
  • Twitter: @servicenow
    55,548 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35,078 employees on LinkedIn®
  • Ownership: NYSE:NOW

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 75% Large, 25% Medium

What Do G2 Reviewers Say About ServiceNow Software Asset Management?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of ServiceNow Software Asset Management invaluable for tracking and managing incidents effectively.
  • Users find the interface usability of ServiceNow exceptional, making task tracking and coordination effortless.
  • Users appreciate the ease of tracking performance with ServiceNow, facilitating efficient internal task management and coordination.
  • Users praise the easy-to-use interface of ServiceNow, enhancing their ability to manage tasks and coordinate effectively.
  • Users value the excellent customer support provided by ServiceNow Software Asset Management, enhancing overall satisfaction and efficiency.
Cons
  • Users find that access issues arise due to poor authentication and limited SSO capabilities on smartphones.
  • Users face connectivity issues with ServiceNow Software Asset Management, especially with SSO access on smartphones.
  • Users experience difficult navigation on ServiceNow, suggesting improvements for a more user-friendly interface and accessibility.
  • Users struggle with integration issues when connecting ServiceNow with external systems, impacting overall efficiency despite potential solutions.
  • Users find the mobile compatibility lacking, particularly with SSO access limiting smartphone usability.

What Are Recent G2 Reviews of ServiceNow Software Asset Management?

What Are G2 Users Discussing About ServiceNow Software Asset Management?

Zluri

Zluri is a next-gen Identity Governance and Administration (IGA) platform that enables IT and security teams to discover identities and applications, streamline access management, and automate access reviews, all from a single, intuitive interface. Zluri helps organizations automate critical access controls mandated by SOX, HIPAA, SOC 2, and more, ensuring the right people have the right access to the right applications at the right time, with minimal time and manual effort.

Average Rating: 4.6/5.0

Total Reviews: 174

How Do G2 Users Rate Zluri?

  • Automated end user license provisioning: 9.2/10 (Category avg: 8.5/10)
  • Customized alerts: 9.3/10 (Category avg: 8.6/10)
  • Approved app catalogue: 9.2/10 (Category avg: 8.4/10)
  • Ease of Use: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind Zluri?

  • Seller: Zluri
  • Company Website:
  • Year Founded: 2020
  • HQ Location: San Franscisco, California
  • Twitter: @zluri_hq
    225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    247 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: IT Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 66% Medium, 23% Large

What Do G2 Reviewers Say About Zluri?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Zluri, appreciating its intuitive design and effective SaaS management capabilities.
  • Users appreciate the automation capabilities of Zluri, enabling effortless management of SaaS applications and optimizing software expenses.
  • Users appreciate the automatic discovery and management of SaaS applications, enhancing visibility and optimizing software spending effortlessly.
  • Users value the strong onboarding support from Zluri, making integration seamless and enhancing overall productivity.
  • Users value the time-saving automation of Zluri, streamlining processes and enhancing efficiency in SaaS management.
Cons
  • Users express concern over limited integrations with core applications, hindering Zluri's full potential in e-commerce.
  • Users report integration issues that require extra setup and validation, impacting onboarding and functionality.
  • Users express concern over limited integration, hindering the full potential of Zluri with core applications.
  • Users express concern about Zluri's missing features like limited API scopes and lack of built-in playbooks.
  • Users face insufficient information due to limited guidance and overwhelming data from Zluri, complicating effective usage.

What Are Recent G2 Reviews of Zluri?

What Are G2 Users Discussing About Zluri?

USU Software Asset Management

USU is a software provider headquartered in Möglingen, Germany, specializing in solutions designed to enhance operational efficiency and financial management for mid-market and enterprise organizations across North America and Europe. The company’s offerings cater to various stakeholder groups, including IT, Finance, Procurement, Customer Service, and Cloud Operations. By providing system-wide visibility and reducing costs, USU empowers organizations to effectively navigate the complexities of hybrid and multi-cloud environments. Trusted by Fortune 500 companies and recognized in multiple Gartner Market Guides, USU is dedicated to fostering partnerships that ensure customers achieve and sustain meaningful results across their entire IT landscape. The USU product suite includes: - IT Asset Management - SaaS Management - Multicloud Monitoring - FinOps - Customer Service Knowledge Management Each solution is designed to address specific challenges faced by organizations, particularly those operating in complex IT environments. This targeted approach allows USU to meet the diverse needs of its clients, ensuring that every department can benefit from enhanced visibility and control over their IT assets. IT Asset Management (ITAM) offers comprehensive visibility and control over software licensing and cloud entitlements. By combining a proven ITAM platform with certified managed services, USU delivers automation, AI-powered analytics, and expert advisory in one integrated model. This approach enables organizations to reduce software overspend by up to 30%, mitigate audit risks, and enhance negotiation outcomes, making it especially beneficial for IT departments. SaaS Management is another key offering that provides organizations with complete visibility and control over their SaaS ecosystem. This solution is tailored for IT, Finance, and Procurement teams, helping them reduce costs, improve governance, and streamline renewals. Key capabilities of the SaaS Management solution include auto-discovery of all SaaS applications, including shadow IT, monitoring usage to eliminate underused licenses, centralizing renewals and contract data, and controlling access while enforcing policies. These features collectively enable organizations to save 15-25% on SaaS spending, reduce tool sprawl, and enhance SaaS governance. The unique selling points of USU’s solutions lie in their ability to integrate advanced analytics and automation with expert advisory services. This combination not only enhances operational efficiency but also provides organizations with the insights needed to make informed decisions regarding their IT assets and SaaS applications. By addressing the specific needs of various departments and offering tailored solutions, USU stands out in the market as a reliable partner for organizations looking to optimize their IT landscape and achieve sustainable financial management.

Average Rating: 4.5/5.0

Total Reviews: 42

How Do G2 Users Rate USU Software Asset Management?

  • Automated end user license provisioning: 8.3/10 (Category avg: 8.5/10)
  • Customized alerts: 8.4/10 (Category avg: 8.6/10)
  • Approved app catalogue: 9.0/10 (Category avg: 8.4/10)
  • Ease of Use: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind USU Software Asset Management?

  • Seller: USU
  • Company Website:
  • Year Founded: 1977
  • HQ Location: Möglingen, Germany
  • LinkedIn® Page: www.linkedin.com
    421 employees on LinkedIn®
  • Ownership: ETR: OSP2

Who Uses This Product?

  • Top Industries: Consumer Services, Computer Software
  • Company Size: 58% Large, 35% Small

What Do G2 Reviewers Say About USU Software Asset Management?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of USU Software Asset Management enhances management and reporting of assets effectively.
  • Users value the exceptional quality of USU Software Asset Management, noting its reliability and in-depth analysis across platforms.
  • Users value the comprehensive asset management capabilities of USU Software Asset Management for effective lifecycle management.
  • Users value the seamless integrations with RMM and cloud services, enhancing monitoring and efficiency significantly.
  • Users value the exceptional monitoring capabilities of USU Software Asset Management, appreciating its seamless integration and analysis depth.
Cons
  • Users find the initial setup complicated and require significant internal resources, affecting efficiency and support processes.
  • Users find the inadequate reporting capabilities challenging, as creating custom reports is cumbersome and time-consuming.
  • Users express concerns over integration issues with USU, highlighting the need for improvements in technical support efficiency.
  • Users feel that limited automation in USU Software Asset Management hinders efficiency in managing obsolete data cleanup.
  • Users find the limited customization in USU Software Asset Management hinders efficient reporting and creates inefficiencies in workflow.

What Are Recent G2 Reviews of USU Software Asset Management?

Snow Commander

Snow Software is changing the way organizations understand and manage their technology consumption. Our technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware and cloud. With Snow, IT leaders can effectively optimize resources, enhance performance and enable operational agility in a hybrid world.

Average Rating: 4.2/5.0

Total Reviews: 20

How Do G2 Users Rate Snow Commander?

  • Automated end user license provisioning: 10.0/10 (Category avg: 8.5/10)
  • Customized alerts: 10.0/10 (Category avg: 8.6/10)
  • Approved app catalogue: 9.6/10 (Category avg: 8.4/10)
  • Ease of Use: 8.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Snow Commander?

  • Seller: Flexera
  • Year Founded: 2008
  • HQ Location: Itasca, IL
  • Twitter: @flexera
    4,737 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,099 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 59% Large, 36% Medium

What Do G2 Reviewers Say About Snow Commander?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of Snow Commander, enhancing resource management while ensuring governance and control.
  • Users value the strong compliance management of Snow Commander, enhancing visibility and control over resources and licenses.
  • Users appreciate the centralized visibility and control Snow Commander provides, enhancing management of cloud resources and licenses.
  • Users appreciate the ease of use of Snow Commander, enabling quick resource provisioning while maintaining IT visibility and control.
  • Users value the efficiency of Snow Commander for streamlining IT resource management and enhancing operational agility.
Cons
  • Users note that the platform's complexity can hinder initial setup and requires significant expertise to maximize value.
  • Users note a steep learning curve with Snow Commander, requiring time to master its complex setup and features.
  • Users find the time-consuming setup of Snow Commander challenging, requiring expertise to fully utilize its features.
  • Users find the complex configuration of Snow Commander challenging, requiring time and expertise to navigate effectively.
  • Users often experience complex reporting challenges, noting the steep learning curve and time-consuming setup processes.

What Are Recent G2 Reviews of Snow Commander?