# Best SMS Marketing Software - Page 16

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 527

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,300+ Authentic Reviews
- 527+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo)

**Sponsored**

### Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-30T06%3A20%3A52Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2798&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D16&secure%5Btoken%5D=32abf7ca6aae557fa8b0c32a06c6691be0319855e3da38dfc25e28d89c06446a&secure%5Burl%5D=https%3A%2F%2Fwww.twilio.com%2Fproducts&secure%5Burl_type%5D=paid_promos)

### [mCore](https://www.g2.com/products/mcore/reviews)

mCore is a powerful, high-throughput mobile messaging platform specifically engineered for the A2P (Application-to-Person) wholesale SMS business. It serves as the central technological engine for entities within the global messaging industry, focusing on providing seamless and secure message transfer at massive scale. Target Audience and Core Business mCore primarily addresses the operational needs of two key groups: SMS Aggregators: Telecommunication companies and specialized message brokers that act as intermediaries, buying and selling vast volumes of messages. They rely on mCore to efficiently manage their global network of routes and maximize their trading margins. Mobile Network Operators (MNOs): Telecom carriers that own and operate the mobile networks. They utilize mCore to manage inbound and outbound wholesale traffic, secure their networks against fraudulent activity, and monetize their A2P traffic. The platform is designed to cover the complex needs of these companies that want to buy, sell, and transfer great volumes of messages across various geographical markets and carrier networks. Main Functionality The core of mCore's value proposition lies in its comprehensive feature set, ensuring reliable, scalable, and automated operations: SMS Trading and Routing: Facilitates real-time price discovery, intelligent least-cost routing, and quality-based routing, allowing users to optimize their message delivery for both profitability and performance. Invoicing and Financial Management: Automates complex wholesale billing, settlement, and reconciliation processes, significantly reducing administrative overhead and ensuring accurate revenue capture. Automations: Provides workflow automation for critical tasks such as route testing, quality assurance monitoring, traffic filtering, and rate sheet updates, enabling a "set-and-forget" approach to day-to-day operations. Protocol Implementation: Supports the secure and high-throughput transfer of messages by fully implementing and managing industry-standard protocols, most notably SMPP (Short Message Peer-to-Peer), through its robust and resilient messaging gateway. In essence, mCore acts as the secure and high throughput messaging platform that sits at the heart of the wholesale business, providing the tools necessary for efficient market participation and robust financial control.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate mCore?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 9.2/10 (Category avg: 8.5/10)
- **Automation:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind mCore?

- **Seller:** [Cytech Mobile](https://www.g2.com/sellers/cytech-mobile)
- **Year Founded:** 2001
- **HQ Location:** Heraklio, GR
- **Twitter:** @cytechltd  
671 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f625b71d4e8bb9eb49933ec32585dfb8c46c9f5e8f18ab697d17eb81418971fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcytech-ltd&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Large

#### What Are Recent G2 Reviews of mCore?

**["Simple To Use and Stable Messaging Application."](https://www.g2.com/survey_responses/mcore-review-5231566)**

**Rating:** 5.0/5.0 stars

_— Cornelius T._

[Read full review](https://www.g2.com/survey_responses/mcore-review-5231566)

**["My review of mCore"](https://www.g2.com/survey_responses/mcore-review-6481796)**

**Rating:** 4.5/5.0 stars

_— William. L._

[Read full review](https://www.g2.com/survey_responses/mcore-review-6481796)

### [MOBIT](https://www.g2.com/products/mobit/reviews)

A revolutionary text message marketing automation and communications platform for the ‘smartphone world of today’ and ‘instep’ with integrated business applications and workflow processes.

**Average Rating:** 4.5/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate MOBIT?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 7.5/10 (Category avg: 8.5/10)
- **Automation:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MOBIT?

- **Seller:** [Engage Media & Technology](https://www.g2.com/sellers/engage-media-technology)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of MOBIT?

**["MOBIT review by Dhruv"](https://www.g2.com/survey_responses/mobit-review-9902361)**

**Rating:** 4.0/5.0 stars

_— Dhruv T._

[Read full review](https://www.g2.com/survey_responses/mobit-review-9902361)

**["Mobit experience"](https://www.g2.com/survey_responses/mobit-review-8591133)**

**Rating:** 5.0/5.0 stars

_— Feroz S._

[Read full review](https://www.g2.com/survey_responses/mobit-review-8591133)

#### What Are G2 Users Discussing About MOBIT?

- [What is MOBIT used for?](https://www.g2.com/discussions/what-is-mobit-used-for)

### [MyRepChat](https://www.g2.com/products/myrepchat/reviews)

MyRepChat - a compliant SMS messenger for regulated industry professionals

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate MyRepChat?

- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MyRepChat?

- **Seller:** [Ionlake](https://www.g2.com/sellers/ionlake)
- **Year Founded:** 2016
- **HQ Location:** Minneapolis, US
- **Twitter:** @MyRepChat  
138 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80288818ec57a2a4d251d478294b93620de257f4bfdc22b94367dfeecd98f267&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F22290087&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MyRepChat?

**["Great compliant text service for financial advisors"](https://www.g2.com/survey_responses/myrepchat-review-4976506)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/myrepchat-review-4976506)

**["MyRep Chat Integrates Smoothly with WealthBox and Works Great for Reminders"](https://www.g2.com/survey_responses/myrepchat-review-12596096)**

**Rating:** 4.5/5.0 stars

_— Erich O._

[Read full review](https://www.g2.com/survey_responses/myrepchat-review-12596096)

#### What Are G2 Users Discussing About MyRepChat?

- [What is MyRepChat used for?](https://www.g2.com/discussions/what-is-myrepchat-used-for) - 1 comment

### [omniMarketer](https://www.g2.com/products/omnibasis-inc-omnimarketer/reviews)

Simple to use, full featured Email and SMS marketing. A complete SMS and Email marketing solution with beautiful templates, full automation, customer segmentation and landing pages with no monthly fees. Using omniMarketer, we bring together all Omnibasis solutions with mobile friendly email templates and landing pages, as well as a rich feature set that includes membership management, automation, segmentation, forms, analytics and intuitive editor. Easy to Use Editor What you see is what you get editor with drag & drop features allows you to build modern designs and manipulate images in place without any knowledge of coding. Marketing Automation The best marketing is personal, relevant and timely at every step of the customer journey. Customer Segmentation Turn your customers into repeat buyers with our easy to use tools for custom segmentation, integrated with data privacy and loyalty tools. Campaign Analytics Detailed insights to help you learn about your customers and how they interact with your emails so can get a better results in future campaigns.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate omniMarketer?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 9.2/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind omniMarketer?

- **Seller:** [Omnibasis Inc.](https://www.g2.com/sellers/omnibasis-inc)
- **HQ Location:** N/A
- **Twitter:** @omnibasisinc  
23 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Are Recent G2 Reviews of omniMarketer?

**["Very powerful and convenient tool for digital marketers"](https://www.g2.com/survey_responses/omnimarketer-review-8168328)**

**Rating:** 5.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/omnimarketer-review-8168328)

**["Great solution for businesses looking to connect with customers"](https://www.g2.com/survey_responses/omnimarketer-review-8164416)**

**Rating:** 4.0/5.0 stars

_— Kelly R._

[Read full review](https://www.g2.com/survey_responses/omnimarketer-review-8164416)

### [Para](https://www.g2.com/products/para/reviews)

Para is the voice messaging platform that helps brands send personalized audio over SMS—turning text-based campaigns into messages that feel human and drive results. Marketers use Para for welcome flows, product drops, and winbacks, delivering AI-generated voice messages that sound real, connect directly, and convert. Messages are personalized in real time, sent compliantly via SMS, and Para integrates with platforms like Klaviyo, Postscript, and Attentive. Most teams launch in just a few days, and fast-growing brands like MaryRuth’s, HexClad, and True Classic use Para to stand out in the inbox and drive measurable impact.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Para?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Para?

- **Seller:** [Para](https://www.g2.com/sellers/para)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About Para?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from Para, praising their team's responsiveness and partnership benefits.
- Users value the **mutually beneficial partnership** with Para, driving growth and success through collaboration and excellent support.
- Users value the **smooth CRM integration** of Para, enhancing communication with personalized voice notes and transcriptions.
- Users appreciate the **easy integration** of Para, enhancing communication with personalized voice notes for better connection.
- Users rave about Para's **exceptional support and partnership** , highlighting their team as a joy to collaborate with.

##### Cons

- Users find the **analytics limited** , impacting the overall effectiveness of Para's customer engagement capabilities.

#### What Are Recent G2 Reviews of Para?

**["Game-changing!"](https://www.g2.com/survey_responses/para-review-11659962)**

**Rating:** 5.0/5.0 stars

_— Eleanor T._

[Read full review](https://www.g2.com/survey_responses/para-review-11659962)

**["Bringing our brand voice to life"](https://www.g2.com/survey_responses/para-review-11543318)**

**Rating:** 5.0/5.0 stars

_— Monica B._

[Read full review](https://www.g2.com/survey_responses/para-review-11543318)

### [ReadySMS](https://www.g2.com/products/readysms/reviews)

ReadySMS is a bulk SMS messaging platform that lets businesses and marketing agencies send texts at rates as low as $0.0028 per message. Built for teams that need reliable, affordable SMS without the complexity. Key features: • Rates starting at $0.0084/text, as low as $0.0028 at volume • 2,500 free texts on signup — no credit card required • 10DLC registration handled for you (approved in 1-3 days) • Native GoHighLevel integration • Built-in CRM with pipeline management and lead scoring • SMS blasts with A/B testing and Smart Send AI timing • Drip sequences and automated campaigns • Shared team inbox with conversation assignment • Number health monitoring and carrier analytics • Sub-account management for agencies • Stripe-powered billing with auto-rebill ReadySMS is ideal for marketing agencies, real estate companies, home service businesses, healthcare providers, and any business that relies on text messaging to communicate with customers. No contracts, no monthly fees — just pay for what you send.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate ReadySMS?

- **Reporting:** 5.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ReadySMS?

- **Seller:** [ReadySMS](https://www.g2.com/sellers/readysms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Large

#### What Are Recent G2 Reviews of ReadySMS?

**["ReadySMS: Affordable, Reliable, and Easy to Launch SMS Campaigns Fast"](https://www.g2.com/survey_responses/readysms-review-12609553)**

**Rating:** 5.0/5.0 stars

_— Alex M._

[Read full review](https://www.g2.com/survey_responses/readysms-review-12609553)

**["Easy enough for a restaurant guy, cheap enough to actually use every week"](https://www.g2.com/survey_responses/readysms-review-12652430)**

**Rating:** 4.5/5.0 stars

_— Phil M._

[Read full review](https://www.g2.com/survey_responses/readysms-review-12652430)

### [Redtie](https://www.g2.com/products/redtie/reviews)

Redtie is an advanced feature rich text message solution today. It is a SaaS platform that lets you send attachments over a text message.

**Average Rating:** 4.2/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Redtie?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 9.2/10 (Category avg: 8.4/10)
- **API Integration:** 9.2/10 (Category avg: 8.5/10)
- **Automation:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Redtie?

- **Seller:** [Redtie](https://www.g2.com/sellers/redtie)
- **HQ Location:** Corte Madera, , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb60a4b5a69271fb81b414a8aa0b4f9bfa3eaa2f901c10c078ff8be962f33509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13577791&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 29% Medium

#### What Do G2 Reviewers Say About Redtie?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **improved communication capabilities** of Redtie, enhancing team efficiency and project management.
- Users appreciate the **ease of use** of Redtie, which enhances productivity and streamlines communication tasks effortlessly.
- Users appreciate the **user-friendly interface and robust messaging capabilities** of Redtie, enhancing their communication efficiency.
- Users praise Redtie for its **easy communication** , enhancing team collaboration and customer engagement across multiple platforms.
- Users value the **multi-channel messaging capabilities** of Redtie, enhancing team communication and customer engagement significantly.

##### Cons

- Users find Redtie's **complex usage** cumbersome, with a clumsy quote builder and integration limitations affecting efficiency.
- Users report encountering **technical problems and connectivity issues** with Redtie, affecting its mobile compatibility and usability.
- Users experience **connection issues** with Redtie, particularly in areas with unreliable or limited internet access.
- Users note **design quality issues** with Redtie, particularly regarding user-friendliness and integration with existing systems.
- Users find the **editing process cumbersome** , making it tedious to modify prices and create complex quotes efficiently.

#### What Are Recent G2 Reviews of Redtie?

**["Strong and unique hooking ability"](https://www.g2.com/survey_responses/redtie-review-10020403)**

**Rating:** 4.0/5.0 stars

_— Alisan S._

[Read full review](https://www.g2.com/survey_responses/redtie-review-10020403)

**["Great Customer Service tool"](https://www.g2.com/survey_responses/redtie-review-10652548)**

**Rating:** 4.5/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/redtie-review-10652548)

### [SMS Broadcast](https://www.g2.com/products/sms-broadcast/reviews)

SMS Broadcast is a bulk SMS provider and an easy way to use SMS Marketing for businesses.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SMS Broadcast?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SMS Broadcast?

- **Seller:** [SMS Broadcast](https://www.g2.com/sellers/sms-broadcast)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of SMS Broadcast?

**["Colleagues Are Responding"](https://www.g2.com/survey_responses/sms-broadcast-review-7603102)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/sms-broadcast-review-7603102)

**["Easy set-up, easy to use"](https://www.g2.com/survey_responses/sms-broadcast-review-5116584)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/sms-broadcast-review-5116584)

#### What Are G2 Users Discussing About SMS Broadcast?

- [What is SMS Broadcast used for?](https://www.g2.com/discussions/what-is-sms-broadcast-used-for)

### [SMSGlobal](https://www.g2.com/products/smsglobal/reviews)

SMSGlobal offers a web-based platform and API's enabling businesses to send mass SMS's.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SMSGlobal?

- **Reporting:** 9.2/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SMSGlobal?

- **Seller:** [SMSGlobal](https://www.g2.com/sellers/smsglobal)
- **Year Founded:** 2007
- **HQ Location:** Melbourne, AU
- **Twitter:** @smsglobalhq  
1,176 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=33ed1677293c929b37c8db768061c59aea2469706cc5c7fe7d63c8229fb186e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmsglobal-pty-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of SMSGlobal?

**["Very effective sms sending platform"](https://www.g2.com/survey_responses/smsglobal-review-4174966)**

**Rating:** 5.0/5.0 stars

_— Abhishek T._

[Read full review](https://www.g2.com/survey_responses/smsglobal-review-4174966)

**["Outstanding Messaging Platform."](https://www.g2.com/survey_responses/smsglobal-review-5390503)**

**Rating:** 5.0/5.0 stars

_— Harun M._

[Read full review](https://www.g2.com/survey_responses/smsglobal-review-5390503)

#### What Are G2 Users Discussing About SMSGlobal?

- [What is SMSGlobal used for?](https://www.g2.com/discussions/what-is-smsglobal-used-for)

### [TextBoom](https://www.g2.com/products/textboom/reviews)

TextBoom is one of the first companies to utilize Text Messaging for Bars and Night Clubs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate TextBoom?

- **Reporting:** 7.5/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TextBoom?

- **Seller:** [Textboom](https://www.g2.com/sellers/textboom)
- **HQ Location:** Coral Gables, US
- **Twitter:** @Textboom  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5cda3c8d5ff07a05f91746f170e0375caee86038a9b3e9c6086fc1d5192ca01&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextboomonline%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Are Recent G2 Reviews of TextBoom?

**["Great tool for SMS Marketing!"](https://www.g2.com/survey_responses/textboom-review-5265014)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/textboom-review-5265014)

**["TextBoom SMS service"](https://www.g2.com/survey_responses/textboom-review-4172510)**

**Rating:** 4.5/5.0 stars

_— Desislava D. D._

[Read full review](https://www.g2.com/survey_responses/textboom-review-4172510)

#### What Are G2 Users Discussing About TextBoom?

- [What is TextBoom used for?](https://www.g2.com/discussions/what-is-textboom-used-for)

### [Textellent](https://www.g2.com/products/textellent-textellent/reviews)

Textellents robust business texting services provide SMS, MMS capability for customer service, sales and marketing texting programs. Textellent's business texting solution and text message marketing provide make it easy to design, manage, measure and integrate SMS and MMS campaigns. Whether used for customer service, sales or marketing, Textellent supports your customer journey with an easy-to-use service that text-enables local business lines and serves businesses of any size. Robust scheduling and appointment reminders are also available, as are keywords and short-codes for easy opt-in programs with TCPA compliance by AI. In addition, Business Texting directly from any web application or web page is also supported via Textellent Messenger (a free Google Chrome extension).

**Average Rating:** 4.3/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Textellent?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Textellent?

- **Seller:** [Textellent](https://www.g2.com/sellers/textellent)
- **Year Founded:** 2013
- **HQ Location:** Irving, US
- **Twitter:** @TextellentInc  
27 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ed84fbc2735a5c884e4f926d7bcf1b0bfae87d2616071af6dbbfd672aef982a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextellentinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Textellent?

**["Textellent’s Calendar Sync and Phenomenal Support"](https://www.g2.com/survey_responses/textellent-review-13124684)**

**Rating:** 5.0/5.0 stars

_— David M._

[Read full review](https://www.g2.com/survey_responses/textellent-review-13124684)

**["My review of Textellent Business Solution"](https://www.g2.com/survey_responses/textellent-review-6824453)**

**Rating:** 5.0/5.0 stars

_— Learnmore M._

[Read full review](https://www.g2.com/survey_responses/textellent-review-6824453)

### [TextP2P](https://www.g2.com/products/textp2p/reviews)

TextP2P is a SMS & MMS text marketing system that enables you to cultivate better relationships with customers and streamline follow-ups. Send your customers SMS & MMS messages from a virtual 10 digit local number with a maximum of 1600 characters! TextP2P is a response designed web-app that functions great on the computer or on mobile devices. It is an easy to use all in one marketing solution for sending bulk text messages or having 2-way conversations, email marketing, ringless voicemails, text keyword signups, workflow automations (drip campaigns), appointment reminders, and in-text surveys.

**Average Rating:** 4.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate TextP2P?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 6.7/10 (Category avg: 8.4/10)
- **API Integration:** 5.8/10 (Category avg: 8.5/10)
- **Automation:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TextP2P?

- **Seller:** [TextP2P](https://www.g2.com/sellers/textp2p)
- **Year Founded:** 2018
- **HQ Location:** Leesburg, US
- **Twitter:** @P2Text  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=139dd8ea9a723036a326ca85cf49b66ba51b3fda7fe83882fac1a28aa62f82d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextp2p%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of TextP2P?

**["Review On TextP2P"](https://www.g2.com/survey_responses/textp2p-review-6907029)**

**Rating:** 4.5/5.0 stars

_— Hardik R._

[Read full review](https://www.g2.com/survey_responses/textp2p-review-6907029)

**["Easy to use and great product for text marketing"](https://www.g2.com/survey_responses/textp2p-review-7541156)**

**Rating:** 5.0/5.0 stars

_— Shrikant G._

[Read full review](https://www.g2.com/survey_responses/textp2p-review-7541156)

### [AndroSMS](https://www.g2.com/products/androsms/reviews)

Androsms is a bulk messaging service for businesses, organizations, and individuals. We offer a fully-featured business SMS platform to enhance communications and improve business operations. Using our platform, our clients can quickly deploy short and important SMS text messages. Our SMS platform allows for SMS API integration, SMS information services, Manage SMS Templates, Used Unused SMS, SMS campaigns, and more. 1. Send BULK messages directly from your PC (even to contacts not saved in the address book) 2. Scheduling of time and date. 3. Send Unicode messages. 4. Manage SMS Templates 5 Personalized sender SIM ID 6. 180 letters per message are the limit. 7. Detailed Delivery reports 8.Utilization of Unused Messages provided by Sim Operator

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate AndroSMS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 5.0/10 (Category avg: 8.4/10)
- **Automation:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AndroSMS?

- **Seller:** [Dunes Factory Pvt Ltd](https://www.g2.com/sellers/dunes-factory-pvt-ltd)
- **Year Founded:** 2009
- **HQ Location:** Bikaner, IN
- **Twitter:** @DunesFactory  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4baa8f346a9bb1bcaa1ef609665a11add6ac298dfd465b66c7454e180c779c6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdunesfactory%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium

#### What Are Recent G2 Reviews of AndroSMS?

**["Best Bulk SMS Software"](https://www.g2.com/survey_responses/androsms-review-4767121)**

**Rating:** 5.0/5.0 stars

_— Hemender S._

[Read full review](https://www.g2.com/survey_responses/androsms-review-4767121)

**["Good App for Bulk Message."](https://www.g2.com/survey_responses/androsms-review-5413341)**

**Rating:** 4.0/5.0 stars

_— Brajesh Kumar S._

[Read full review](https://www.g2.com/survey_responses/androsms-review-5413341)

#### What Are G2 Users Discussing About AndroSMS?

- [What is AndroSMS used for?](https://www.g2.com/discussions/what-is-androsms-used-for)

### [Chatti](https://www.g2.com/products/chatti/reviews)

Chatti – Make every customer interaction count with world leading SMS, Social Messaging, Voice, Video and much more. In partnership with technology leaders Vonage and Qantas Business Rewards. Business communication has never been this cost effective and rewarding. Trusted locally and globally. Contact us – 24/7

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Chatti?

- **Reporting:** 5.8/10 (Category avg: 8.4/10)
- **API Integration:** 5.8/10 (Category avg: 8.5/10)
- **Automation:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Chatti?

- **Seller:** [Chatti](https://www.g2.com/sellers/chatti)
- **Year Founded:** 2018
- **HQ Location:** Newstead, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27117f755146de6662d853e0576f828c233d86501b6bdb76f423584a7298b0c4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchatti%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Chatti?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Chatti's **CRM integration** intuitive, significantly improving their communication and overall user experience.
- Users find Chatti to be **easy to use** , appreciating its straightforward navigation that enhances communication.
- Users appreciate the **easy communication** facilitated by Chatti, thanks to its user-friendly and straightforward design.
- Users find Chatti's **easy navigation** enhances communication, making the AI both helpful and user-friendly.
- Users find Chatti to be incredibly **helpful and user-friendly** , facilitating easy navigation and enhanced communication.

#### What Are Recent G2 Reviews of Chatti?

**["Helpful AI and User-Friendly Experience"](https://www.g2.com/survey_responses/chatti-review-11842038)**

**Rating:** 4.0/5.0 stars

_— Moiz Z._

[Read full review](https://www.g2.com/survey_responses/chatti-review-11842038)

**["It works as a professional communication tool"](https://www.g2.com/survey_responses/chatti-review-9835485)**

**Rating:** 4.5/5.0 stars

_— Elizabeth B._

[Read full review](https://www.g2.com/survey_responses/chatti-review-9835485)

### [CRM Messaging Cloud](https://www.g2.com/products/crm-messaging-cloud/reviews)

Send SMS, WhatsApp to prospects and customers directly from Zoho, HubSpot, GoHighLevel & Portal. Easily send personalized text messages at scale. Get faster responses and higher conversion rates with SMS and WhatsApp. Beat Emails whose open rate is 20% while SMS and WhatsApp have 98% open rate and 99.9% open rate respectively. You get detailed reports on SMS analytics including messages sent, messages delivered, delivery rate, messages received, response rate, campaign analytics, and more.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CRM Messaging Cloud?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CRM Messaging Cloud?

- **Seller:** [CRM Messaging](https://www.g2.com/sellers/crm-messaging)
- **Year Founded:** 2022
- **HQ Location:** Middletown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e8dbe8b3f79c66331384a754f09d33203963506bbfbe4671739f5791ae461bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrm-messaging%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About CRM Messaging Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable customer interaction records** and appreciate strong privacy features in CRM Messaging Cloud.

#### What Are Recent G2 Reviews of CRM Messaging Cloud?

**["My Honest Review"](https://www.g2.com/survey_responses/crm-messaging-cloud-review-10425508)**

**Rating:** 5.0/5.0 stars

_— Katherine P._

[Read full review](https://www.g2.com/survey_responses/crm-messaging-cloud-review-10425508)

**["Crm is always helpful with follow up"](https://www.g2.com/survey_responses/crm-messaging-cloud-review-9699460)**

**Rating:** 5.0/5.0 stars

_— Pierre F._

[Read full review](https://www.g2.com/survey_responses/crm-messaging-cloud-review-9699460)

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- [13](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=13#product-list)
- [14](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=14#product-list)
- [15](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=15#product-list)
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- [18](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=18#product-list)
- [19](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=19#product-list)
- [20](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=20#product-list)
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- [36](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=36#product-list)
- [Next ›Next ›](/categories/sms-marketing?185577c2b6=26b4a82859&49a642867b=a3ad258ac9&58b9572da7=b209aa3775&bc66291cde=ed6016950b&eee7e283c4=5653628cd6&order=g2_score&page=17#product-list)

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026