  # Best Retail Intelligence Software - Page 4

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Retail intelligence software helps retailers improve revenue and operations by delivering insights and advanced analytics. This software gathers, manages, and analyzes retail and e-commerce data from multiple sources, such as internal (software such as e-commerce platforms), external (e-commerce marketplaces), and industry benchmarking data provided by third parties.

The data is obtained through integration, parsing, and scraping. Artificial intelligence (AI) and machine learning (ML) are used to clean and analyze data for competitive intelligence, market analysis, brand protection, and pricing optimization.

This type of software is used by retailers that sell online, in-store, and through distribution networks. It can be used in consumer packaged goods (CPG) and durable goods to navigate the high volume of products and transactions.

Retail intelligence software integrates with [business intelligence software](https://www.g2.com/categories/business-intelligence) to help users further analyze the data and create personalized visualizations.

To qualify for inclusion in the Retail Intelligence category, a product must:

- Combine retail and e-commerce data from multiple sources
- Update, cleanse, and validate data regularly
- Provide technology such as AI and ML for advanced analytics
- Deliver dashboards and customizable reports to monitor performance
- Create industry benchmarking and consumer behavior trends




  
## How Many Retail Intelligence Software Products Does G2 Track?
**Total Products under this Category:** 128

### Category Stats (May 2026)
- **Average Rating**: 4.5/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 37
- **Buyer Segments**: Mid-Market 54% │ Small-Business 25% │ Enterprise 21%
- **Top Trending Product**: MetricsCart (+0.25)
*Last updated: May 19, 2026*

  
## How Does G2 Rank Retail Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,800+ Authentic Reviews
- 128+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Retail Intelligence Software Is Best for Your Use Case?

- **Leader:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews)
- **Highest Performer:** [PriceShape](https://www.g2.com/products/priceshape/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [Replenit](https://www.g2.com/products/replenit/reviews)
- **Best Free Software:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews)

  
  ## What Are the Top-Rated Retail Intelligence Software Products in 2026?
### 1. [Norna Analytics](https://www.g2.com/products/norna-analytics/reviews)
  Take the chance to see the World�s most powerful analytics platform for fashion retail. We excel at price, discount and assortment analytics, and we track the bestselling products of your competitors. Powered by Norna�s massive AI models.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Norna Analytics?**

- **Seller:** [Norna Analytics AB](https://www.g2.com/sellers/norna-analytics-ab)
- **Year Founded:** 2018
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** https://www.linkedin.com/company/norna (29 employees on LinkedIn®)



### 2. [Rakuten Intelligence](https://www.g2.com/products/rakuten-intelligence/reviews)
  Rakuten Intelligence lets you zoom into your online retail strategy. Get a closer look at the online shopper, faster.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Rakuten Intelligence?**

- **Ease of Setup:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Rakuten Intelligence?**

- **Seller:** [Rakuten Advertising](https://www.g2.com/sellers/rakuten-advertising)
- **Year Founded:** 1996
- **HQ Location:** San Mateo, CA
- **Twitter:** @rakutenadvert (15,768 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9866/ (872 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Enterprise, 50% Small-Business


### 3. [Retailer iQ](https://www.g2.com/products/retailer-iq/reviews)
  Quotient’s Retailer iQ (RiQ) technology platform powers the digital loyalty programs, retail media solutions, and digital promotions for leading grocery, drug, and dollar retailers. RiQ helps give shoppers the personalization they want for better digital experiences, and gives retailers the insights they need for significantly improved store performance metrics.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Retailer iQ?**

- **Data Types:** 5.0/10 (Category avg: 8.4/10)
- **Validation:** 5.0/10 (Category avg: 8.3/10)
- **Ease of Setup:** 5.0/10 (Category avg: 8.9/10)
- **Correction:** 5.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Retailer iQ?**

- **Seller:** [Quotient Technologies](https://www.g2.com/sellers/quotient-technologies)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/quotient-technology/ (1,249 employees on LinkedIn®)
- **Ownership:** NYSE: QUOT

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 4. [STOREE](https://www.g2.com/products/storee/reviews)
  STOREE was founded with the desire to help every retailer maximize the value of every product in any store across the chain, and to pioneered a new way of management to the industry. We developed an automated data-driven task management tool named Store-E, which explicitly designed for retailers to guides all managers to excellence. The platform is based on an algorithm that is autonomously detecting, forecasting, and alerting on incidents that impact revenues, on a store level, and dramatically enhancing performance. It empowers the HQ to set the right rules and manage an unlimited number of stores and employees remotely, centralize all communications, tasks, and insights into one personalized news feed, and guarantee all store are track fulfilling its potentia


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind STOREE?**

- **Seller:** [Storee](https://www.g2.com/sellers/storee-9cc64c5a-ef73-4be9-a39a-d8a0912e1a60)
- **LinkedIn® Page:** https://www.linkedin.com/company/storee-ai/



### 5. [SymphonyAI Retail/CPG](https://www.g2.com/products/symphonyai-retail-cpg/reviews)
  SymphonyAI Retail/CPG is the only provider of end-to-end, integrated AI-powered Merchandising, Marketing, and Supply Chain Solutions for Retailers &amp; CPG Manufacturers. Simply put, we are Retail.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate SymphonyAI Retail/CPG?**

- **Data Types:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind SymphonyAI Retail/CPG?**

- **Seller:** [SymphonyAI](https://www.g2.com/sellers/symphonyai-cf01fc99-7338-420c-9ae6-2c2a4552d056)
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @SymphonySummit (470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/symphonyai/ (2,052 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 50% Small-Business, 33% Enterprise


### 6. [VERITICO](https://www.g2.com/products/veritico/reviews)
  Veritico by Logio is an AI-driven supply chain management software platform designed for retailers, manufacturers, and logistics companies. It provides tools for demand forecasting, inventory optimization, promotion planning, pricing strategies, and distribution network design. The platform uses machine learning to unify sales, inventory, and planning data, enabling automated replenishment and data-driven decision making. Modules such as Veritico STOCK and Veritico PROMO help organizations balance product availability, optimize capital, and adapt to changing market demands. The software integrates with standard enterprise resource planning systems to ensure synchronization of supply chain operations.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1

**Who Is the Company Behind VERITICO?**

- **Seller:** [Logio s.r.o.](https://www.g2.com/sellers/logio-s-r-o)
- **Year Founded:** 2004
- **HQ Location:** Prague, CZ
- **LinkedIn® Page:** http://www.linkedin.com/company/logio (164 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 7. [Workcloud Inventory Visibility](https://www.g2.com/products/workcloud-inventory-visibility/reviews)
  Zebra Workcloud Inventory Visibility is a self-scan model that delivers much greater inventory accuracy compared with thirdparty vendors. It’s also easier to plan for and manage since you aren’t depending on another company – and a lot more costeffective. Receive expert support at every step and address any issues that arise with safeguards and audit trails. Key benefits realized by some of our customers: - 1-2% sales lift from reduction of inaccuracies and miscounts with automated scanning and in-progress auditing to drive in-stocks and sellthrough - Up to 50% reduced costs from leveraging your existing frontline teams instead of paying for third-party labor Ensure that inventory aligns with demand and fix inefficiencies with our Inventory Visibility solution, part of our Inventory Optimization suite. The suite of solutions helps you gain the inventory visibility and control needed to plan your inventory and improve loss prevention. Zebra (NASDAQ: ZBRA) provides the tools to help businesses grow with asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Learn more: https://www.zebra.com/us/en/software/workcloud-solutions/workcloud-inventory-optimization-suite/workcloud-inventory-visibility.html


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Workcloud Inventory Visibility?**

- **Data Types:** 8.3/10 (Category avg: 8.4/10)
- **Validation:** 8.3/10 (Category avg: 8.3/10)
- **Ease of Setup:** 7.5/10 (Category avg: 8.9/10)
- **Correction:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Workcloud Inventory Visibility?**

- **Seller:** [Zebra Technologies](https://www.g2.com/sellers/zebra-technologies)
- **Year Founded:** 1969
- **HQ Location:** Lincolnshire, IL
- **Twitter:** @ZebraTechnology (32,990 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167024/ (11,659 employees on LinkedIn®)
- **Ownership:** NASDAQ:ZBRA

**Who Uses This Product?**
  - **Company Size:** 100% Enterprise


#### What Are Workcloud Inventory Visibility's Pros and Cons?

**Pros:**

- Inventory Management (2 reviews)
- Customizability (1 reviews)
- Dashboard Customization (1 reviews)
- Dashboard Design (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Navigation Difficulty (1 reviews)

### 8. [Ailet: Retail Execution](https://www.g2.com/products/ailet-retail-execution/reviews)
  End-to-end IR solution for precise retail execution and real-time analytics



**Who Is the Company Behind Ailet: Retail Execution?**

- **Seller:** [Ailet America](https://www.g2.com/sellers/ailet-america)
- **Year Founded:** 2016
- **HQ Location:** Dover, US
- **LinkedIn® Page:** https://www.linkedin.com/company/ailet (71 employees on LinkedIn®)



### 9. [Ai Palette](https://www.g2.com/products/ai-palette-ai-palette/reviews)
  Ai Palette helps FMCG companies to create consumer winning products using Artificial Intelligence and Machine Learning. Ai Palette’s patented technology identifies consumer trends in real-time, uncovers consumer drivers and motivations, and helps in creating product concepts that meet unmet consumer needs. Ai Palette is currently working closely with some of the world’s largest food companies, including Fortune 500 giants. Ai Palette was selected among the Top 10 CPG analytics companies by Tracxn, Top 5 AI FMCG startups by StartUs Ranking in 2021, Top 15 food tech startups globally at Slingshot 2019; Top 10 Food &amp; Retail tech startups at Kickstart innovation Switzerland 2020.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Ai Palette?**

- **Ease of Setup:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Ai Palette?**

- **Seller:** [Ai Palette](https://www.g2.com/sellers/ai-palette-2d55177d-b00a-42f5-b3d8-1bafa0ab40b1)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** https://www.linkedin.com/company/14449203 (73 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business, 50% Mid-Market


### 10. [Ampd](https://www.g2.com/products/ampd/reviews)
  A platform that unlocks measurable commerce performance by turning paid offsite media into data-backed paths to retail impact.



**Who Is the Company Behind Ampd?**

- **Seller:** [Ampd](https://www.g2.com/sellers/ampd)
- **Year Founded:** 2021
- **HQ Location:** Seattle, Washington, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/ampd-ads (33 employees on LinkedIn®)



### 11. [Avantalytics](https://www.g2.com/products/avantalytics/reviews)
  Avantalytics is a comprehensive, fully managed retail analytics platform providing secure harmonized data storage, forecasting, demand planning, sales analytics, automated ordering, field sales management, time tracking, competitive intelligence tracking, weather analytics, demographics and more.



**Who Is the Company Behind Avantalytics?**

- **Seller:** [Avantalytics](https://www.g2.com/sellers/avantalytics)
- **Year Founded:** 2011
- **HQ Location:** Arlington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/avantalytics/ (4 employees on LinkedIn®)



### 12. [Bmatched](https://www.g2.com/products/bmatched/reviews)
  Bmatched is an AI-driven market Intelligence SaaS. We provide detailed market insights, particularly in the Jewelry and Fashion. Our platform leverages Artificial Intelligence models to offer real-time market insights, enabling brands to make strategic, data-driven decisions. Bmatched assists retailers in defining their pricing, assortment, and promotion strategies by understanding market positioning and identifying new opportunities and trends.



**Who Is the Company Behind Bmatched?**

- **Seller:** [Bmatched](https://www.g2.com/sellers/bmatched)
- **Year Founded:** 2023
- **Twitter:** @BmatchedAi
- **LinkedIn® Page:** https://www.linkedin.com/company/bmatched/about/ (1 employees on LinkedIn®)



### 13. [Bold Metrics](https://www.g2.com/products/bold-metrics/reviews)
  Bold Metrics is the leading AI solution for apparel retailers and brands looking to boost conversion, reduce returns and elevate the retail experience around sizing. Bold Metrics technology enables brands to build a scalable library of shopper digital twins, unlocking the power of body data to meet the demands of today&#39;s increasingly personalized world by empowering data-led technical design while improving sustainability efforts. Bold Metrics partners with apparel brands and retailers to focus on improving their consumer’s online shopping experience, driving eCommerce sales, minimizing returns, and establishing their credibility as environmentally responsible companies. Bold Metrics’ product suite offers accurate, scalable solutions that are easily integrated and tailored to fit the needs of any brand. What sets Bold Metrics apart as a leading AI solution provider for the apparel retail industry Tailor-accurate body measurement predictions: Bold Metrics has spent years building and training detailed machine learning models for predicting body measurements at a high level of accuracy without requiring the customer to measure themselves or take photos of their bodies while wearing tight-fitted clothing. Customers complete a simple survey to get accurate size recommendations based on individual fit preferences. Providing detailed information on how a garment fits: While providing a size recommendation alone is helpful to shoppers, understanding where the garment is loose or tight on their body gives the customer the chance to make their final sizing decision based on their unique fit preference. Actionable data for brands and retailers: For the first time, apparel brands and retailers can know the body measurements of their actual shoppers. This data can be leveraged to change how brands make their clothes (moving from assumption-based to data-based design), provide key supply chain optimizations, and improve other business areas where this data provides valuable insights. Low-friction onboarding/integration: By providing products through both an API (Virtual Tailor + Sizer) and a Javascript snippet (Smart Size Chart), Bold Metrics can easily integrate onto a myriad of eCommerce platforms and apps requiring limited resources from the client. Bold Metrics Products Virtual Tailor The gold standard for algorithmic body measurement prediction. Trusted by custom clothiers worldwide, the Virtual Tailor is proven to predict over 50 body measurements at a similar level of accuracy to a Master Tailor, with no measuring tape required. Harnessing our proprietary machine learning models to accurately predict body measurements without requiring your customer to take photographs of themselves in tight-fitted clothing. Customers answer four to six simple questions (no measuring tape required), and the Virtual Tailor API returns over fifty body measurements in under 500ms. Why use Virtual Tailor? Accuracy – the Virtual Tailor has been proven to be the most accurate solution on the market in countless studies. Easy to Integrate – our API works with every platform, from Hybris Demandware and Magento to Shopify; your developer will love how easy it is to get started with the Virtual Tailor. Scalable – from 100 to 1 billion monthly predictions; like all our products, the Virtual Tailor was built for scale. White-label experience – no branding requirements, completely seamless integration with your site’s look and feel. Virtual Sizer The fit backbone, solving fit at scale. Meet the Virtual Sizer, our flagship solution that powers fit at some of the largest brands in the world. Gone are the days of recommending the same size in every style; with the Virtual Sizer, you can help shoppers find the right size in the right style based on their unique fit preference. Why use Virtual Sizer? Tailored To Fit - Size can vary by style. Two different styles of jeans can have two different fits, which means two different sizes for some shoppers. Only the Virtual Sizer can help your shoppers find the right size and style based on their unique fit preferences. Sizing made personal - The Virtual Sizer provides detailed information about where garments are loose and tight across the body so your customer can choose a size based on how they like clothes to fit. Customized Recommendations - Leverage purchase and returns data to constantly update recommendations based on your shopper’s behavior and the impact different fits and fabrics have on sizing decisions. Proven Results - The Virtual Sizer is proven to increase conversion rates and decrease return rates. Proven results with clients see an average return rate reduction of 32%, making Bold Metrics a top choice for apparel brands championing sustainability. Smart Size Chart We’re all different, so it’s no surprise that we all like things to fit differently. Go beyond simple size recommendations and allow shoppers to visually see where clothes are tight and loose on their bodies so they can decide based on their unique fit preference. For example, a size 6 shirt might fit a customer best across all garment dimensions but may be tight around the stomach area. Some customers might be okay with this, others might want to see how the next size up fits; the Smart Size Chart makes this possible at the touch of a button. Why use a Smart Size Chart? Accurately predict over 50 body measurements and map to your specific garment data and relevant points of measure. Allow your shoppers to compare different sizes and pick their best fit based on personal fit preferences. Just four to six simple inputs are required (none that need a measuring tape). Easy to add to any existing eCommerce experience by simply copying and pasting a snippet of code. Contactless Fit Contactless Fit™ replicates the fitting room experience so customers can try on one size, then another, compare, and pick what fits them best according to personal fit and style preferences. Your dressing room just went digital. Along with recommending a size, Contactless Fit™ also replicates the fitting room experience, allowing customers to understand how different sizes would fit on their bodies without the need for physical try-on. Why use Contactless Fit? Give your customers an easy way to compare sizes and pick what fits them best based on their unique fit preferences. Contactless Fit™ gives tailor-level accuracy without photos. Four to six simple inputs are required (none needing a measuring tape). Give your in-store staff the tools they need to complement their expertise and allow them to provide a great experience around fit and sizing. iPads, touchscreen displays, robots - it’s all compatible with Contactless Fit™, so you can get started immediately without buying new hardware. Introducing a stand-alone point-of-sale solution with quick and easy scalable deployment to provide your customers with an end-to-end fit experience.



**Who Is the Company Behind Bold Metrics?**

- **Seller:** [Bold Metrics](https://www.g2.com/sellers/bold-metrics)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, US
- **Twitter:** @boldmetrics (3,129 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/boldmetrics/about/ (25 employees on LinkedIn®)



### 14. [Bright Insights](https://www.g2.com/products/bright-insights/reviews)
  As the insights product of Bright Data, we leverage the unparalleled scale, technology, and global reach of the world’s largest data collection platform. Our unique access empowers brands &amp; retailers of all kinds to gain comprehensive, real-time insights into online markets and competitors, driving unparalleled competitive advantage. With Bright Insights, you can leverage data-driven eCommerce insights with unparalleled data coverage. Gain a competitive edge by tracking competitors&#39; performance, market share, and new products. Control your category, stay ahead of trends, and optimize e-commerce operations to help you Grow online sales and manage stock levels effortlessly.



**Who Is the Company Behind Bright Insights?**

- **Seller:** [bright data](https://www.g2.com/sellers/bright-data)
- **Year Founded:** 2014
- **HQ Location:** Greater Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/bright-data/ (329 employees on LinkedIn®)



### 15. [buybuddy](https://www.g2.com/products/buybuddy/reviews)
  Buy Buddy is a revolutionary IoT solution transforming the retail industry. We offer cutting-edge smart tags that provide real-time insights into physical customer engagements within brick-and-mortar stores. As the #1 platform in this space, Buy Buddy is uniquely positioned to optimize conversions by unlocking a new level of understanding of consumer behavior. Our technology captures and analyzes data from customers&#39; natural interactions with products, such as when a customer picks up an item, walks with it, or spends time examining it. These metrics inform strategies to enhance the shopping experience and drive conversion. Buy Buddy&#39;s solution bridges the gap between online and offline retail, enabling a seamless, personalized, and highly engaging shopping experience that maximizes marketing ROI. Join us in redefining retail and driving your business growth with smart data.



**Who Is the Company Behind buybuddy?**

- **Seller:** [buybuddy](https://www.g2.com/sellers/buybuddy)
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @heybuybuddy (82 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/buy-buddy/ (15 employees on LinkedIn®)



### 16. [Circana](https://www.g2.com/products/circana/reviews)
  With Market Insight, you have a real-time view of where you lag behind competitors across all retail and online metrics, such as sales in dollars, units sold, inventory, content, pricing, and ratings &amp; reviews. With millions of data points across 3,000+ variables monitored at the store level using proprietary business intelligence



**Who Is the Company Behind Circana?**

- **Seller:** [Circana](https://www.g2.com/sellers/circana)
- **Year Founded:** 2023
- **HQ Location:** Chicago, Illinois, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/wearecircana/ (6,105 employees on LinkedIn®)



### 17. [Cognira](https://www.g2.com/products/cognira/reviews)
  Ditch complicated spreadsheets and gain deep understanding of every promotion effectiveness, ROI for smarter, data-informed future promotions



**Who Is the Company Behind Cognira?**

- **Seller:** [Cognira](https://www.g2.com/sellers/cognira)
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** https://www.linkedin.com/company/cognira/ (102 employees on LinkedIn®)



### 18. [Complir](https://www.g2.com/products/complir/reviews)
  At Complir, we’re on a mission to make product compliance effortless and future-proof. Compliance teams are under pressure like never before. Scattered product data, inconsistent reporting standards, and a constant stream of new EU regulations — including EPR (Extended Producer Responsibility), EUDR (EU Deforestation Regulation), PPWR (Packaging and Packaging Waste Regulation), ESPR (Ecodesign for Sustainable Products Regulation), and GPSR (General Product Safety Regulation) makes it harder to stay compliant and competitive. Many brands rely on outdated systems, external consultants, and reactive approaches just to keep up. It’s time for a smarter way. Complir uses AI agents to automate compliance workflows — connecting data, filling gaps, and surfacing risks before they become problems. Our platform helps brands anticipate regulatory changes, simplify reporting, and accelerate sustainable practices like reducing harmful chemicals and cutting resource consumption. By making compliance easier and more transparent, Complir helps brands avoid fines, recalls, and reputational damage — while saving time and resources. We’re already working with major Nordic retailers to reshape product compliance. – and we’re just getting started. It’s time to modernize the backbone of retail.



**Who Is the Company Behind Complir?**

- **Seller:** [Complir](https://www.g2.com/sellers/complir)
- **Year Founded:** 2024
- **HQ Location:** København, DK
- **LinkedIn® Page:** https://www.linkedin.com/company/complir/ (7 employees on LinkedIn®)



### 19. [Costless Business](https://www.g2.com/products/costless-business/reviews)
  Costless Business is a retail intelligence and customer engagement platform for brands, manufacturers, retailers, and service businesses — covering competitive pricing, receipt verification, and digital loyalty from a single dashboard. Price Monitoring &amp; Competitive Intelligence Track competitor prices across 500,000+ SKUs automatically. Data is collected daily from retailer websites and field agents, normalized via barcode matching and semantic vectors so the same product is always recognized across stores. The Insights dashboard lets teams compare prices side-by-side, analyze historical trends per SKU, and trigger alerts when a competitor drops below a threshold. Exportable to CSV or accessible via API. Teams report cutting price audit cycles from weeks to days. Receipt Verification API Process receipt submissions at scale. The API accepts photos or QR codes and returns structured JSON with line items, prices, quantities, taxes, and payment method. Submissions are cross-checked against fiscal registries for authenticity, screened for duplicates, and flagged for manipulation — protecting cashback and loyalty campaigns from fraud. A built-in campaign dashboard lets non-technical teams launch receipt-based promotions and authorize payouts without engineering involvement. GDPR-compliant. 40,000+ receipts processed in a single campaign across 5 European countries. Manufacturer Catalog &amp; International Reach One product catalog that automatically reaches consumers across 5+ countries. Costless translates and localizes names, descriptions, and specifications into 19 languages — reducing localization overhead by ~80% versus agency workflows. Demand analytics show which markets generate interest in specific products before committing to physical distribution. Digital Loyalty Program (5+1) QR-based stamp cards with no hardware and no app download required. Customers scan in any browser; staff scan to process redemptions. One-time tokens with 90-second expiry and dual-scan verification prevent fraud. Configure reward tiers, expiry rules, and redemption items in minutes. Businesses report 25–40% increase in return visits. Free tier available for single-location operators. Who It&#39;s For Brands and FMCG manufacturers running retail compliance checks or entering new markets Retailers and category managers tracking competitor pricing and promotions Marketing teams running receipt-based cashback campaigns Cafes, restaurants, salons, and service businesses replacing paper loyalty cards Costless Business operates across Ukraine, Lithuania, Poland, and the broader EU, with multi-currency support, 19-language localization, and enterprise-grade compliance infrastructure.



**Who Is the Company Behind Costless Business?**

- **Seller:** [Costless](https://www.g2.com/sellers/costless)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/costless-ai (1 employees on LinkedIn®)



### 20. [Data Bunker](https://www.g2.com/products/data-bunker/reviews)
  Data Bunker es la plataforma All-in-One de Pricing Inteligente y Optimización de Precios con IA diseñada para empresas de retail, farmaceutica y consumo masivo que buscan mejorar su rentabilidad y tomar decisiones basadas en datos. Nuestra solución integra monitoreo de precios, inteligencia competitiva y análisis de pricing avanzados en una sola plataforma, permitiendo a los equipos monitorear precios y promociones de la competencia en canales digitales y puntos de venta físicos. Centralizamos datos de mercado y los transformamos en insights accionables mediante dashboards interactivos y KPIs a nivel país, ciudad, zona e incluso tienda. ¿Por qué Data Bunker? Porque combinamos mejor calidad de datos con velocidad de ejecución. Nuestra plataforma unifica el monitoreo competitivo con capacidades avanzadas como: Modelo de elasticidad de Precios Análisis de canibalización Optimización de precios y márgenes Forecasting de demanda Análisis de estacionalidad dinámica Esto permite a las empresas mejorar su revenue growth management (RGM), optimizar estrategias de pricing y reaccionar rápidamente a cambios del mercado. Además, Data Bunker se integra fácilmente con tus herramientas, permitiendo operar directamente sobre tus flujos de datos y ecosistema analítico actual. Con Data Bunker, transformas datos de precios en decisiones estratégicas que impulsan crecimiento y rentabilidad. Conoce más en data-bunker.ai



**Who Is the Company Behind Data Bunker?**

- **Seller:** [Data Bunker](https://www.g2.com/sellers/data-bunker)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://linkedin.com/company/data-bunker/ (1 employees on LinkedIn®)



### 21. [Datalocal](https://www.g2.com/products/datalocal/reviews)
  With Datalocal, we provide a single point of access for all online competition data needs, by offering: - Precise and cost-effective solutions for reviews, pricing, shelf analysis, and more. - A flexible and scalable infrastructure designed to adapt to diverse and complex data requirements. - Lightning-fast, unblocking infrastructure and no-code onboarding, enabling businesses to start collecting data without delay with high accuracy. Datalocal simplifies data collection, enhances data accuracy, reduces costs, and empowers businesses to make faster, smarter decisions with confidence.



**Who Is the Company Behind Datalocal?**

- **Seller:** [Datalocal](https://www.g2.com/sellers/datalocal)
- **Year Founded:** 2021
- **HQ Location:** Muratpaşa, TR
- **LinkedIn® Page:** https://www.linkedin.com/company/datalocal-ai (4 employees on LinkedIn®)



### 22. [decile](https://www.g2.com/products/decile/reviews)
  Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value customer personas and the products that resonate with them to guide acquisition efforts. Improve retention with a deeper understanding of your customer’s lifecycle. Activate your learnings by syncing data to key marketing platforms.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate decile?**

- **Ease of Setup:** 3.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind decile?**

- **Seller:** [decile](https://www.g2.com/sellers/decile)
- **Year Founded:** 2020
- **HQ Location:** Washington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/decile/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 23. [eLeader Shelf Recognition AI](https://www.g2.com/products/eleader-shelf-recognition-ai/reviews)
  eLeader Shelf Recognition AI is a solution enabling field representatives to report on product shelf display and price based on intelligent image recognition. The results arrive within the time of the visit. This is why the representative can react instantly using reliable data. The functionality of eLeader Shelf Recognition AI can be smoothly expanded by any processes used in the field (surveys, promotion audits, route planning, training, perfect store). You need to know that at your fingertips, you have the most functional tool of its class available on Android and iOS mobile platforms. While a manual audit of a product shelf takes about 20 minutes in a modern trade store, Leader Shelf Recognition AI needs 90 seconds to take photos of the display. Main advantages and benefits of the product: 1. Results of a display analysis performed during one visit 2. Lower costs thanks to artificial intelligence 3. Reliable and manipulation-resistant data, shorter time of a display analysis 4. More business decisions during a visit (initiating orders, contracts, promotion audit etc.) 5. Swift implementation 6. The most extensive functionality in the world (thanks to native integration with eLeader Mobile Visit SFA/FFM system) 7. No more inspection visits of supervisors 8. Artificial intelligence consumes the computing power of machines, but saves human energy Functionalities: Adjustment of the display to standards Regardless of how merchandising standards are formulated, eLeader Shelf Recognition AI will be able to read them and analyze where the display needs to be improved. Sample parameters include the number of faces, the immediate vicinity or the shelf number. Adjustment of the display to the planogram If a planogram has been developed for a given store (e.g. created with JDA Space Planning), eLeader Shelf Recognition AI is able to compare the display with the valid template and indicate which products on the shelf need to be added or rearranged in order to achieve full compliance. Identification of competitors’ products Your own expositors are an ideal place to sell products and promote your brand. It is no good when competitors’ products can be found in them. Our solution can detect it and inform the user that e.g. in the refrigerator there is an unwanted product. Automated surveys The reasons for the lack of products on the shelf or other concerning (or just interesting) situations can be diagnosed through triggering a survey at the right moment of a visit. This fully automated functionality facilitates better understanding of the situation on the market. Perfect Store&amp;Visit The requirements for a specific display in a specific store can be expressed as KPIs. Using Perfect Store methodology to fulfil them increases the effectiveness of visits. eLeader Shelf Recognition AI accelerates and automates the stage of gathering display-related data for the purpose of measuring and improving the KPIs of the store, employee or visit. Orders The absence of a product from the shelf is usually a signal to place an order for it. Identification of such a lack may be a designed condition for adding the product to the shopping cart automatically (also in a pre-defined form calculated based on the history of orders). Promotions An example of applying eLeader Shelf Recognition AI in a broader context is the functionality of checking the possibility of rewarding a shop as part of an internal promotional campaign or a loyalty program. All you need to do is to supply the module with the relevant data on display, while the system, based on the photo taken, will calculate the products and determine the possibility of rewarding the store manager. Automated control Good news for auditors and managers! eLeader Shelf Recognition AI practically eliminates the need to conduct audits in stores. Thanks to the photographic documentation and flow of tasks necessitating such checks and corrective measures like surveys or negotiations, inspections can be limited only to special occurrences, often without the need to visit the store. Audit of promotions The monitoring of promotional campaigns can be automated. The system verifies the products covered by a special offer valid for a given shop. In addition, the application will check the compliance of POS (POSM) materials – also by means of image analysis. Route planning Scheduling visits to particular points is a game where the winner is the one who best assesses the sales potential in their area. eLeader Shelf Recognition AI provides information about the availability of products, share of the shelf, the number of faces or meeting merchandising standards. This information is an excellent, relevant input for creating a company ranking of points that should be visited as frequently as possible, because they generate the most profit. Retail Activity Optimization (RAO) A good salesman should always know how to react to irregularities during a visit or further improve good sales results. eLeader Shelf Recognition AI provides quantitative data for comparison, e.g. with three previous visits, detects non-execution of contracts or product shortages. The solution allows for planning visit scenarios in such a way that suggested corrective actions and relevant contextual materials are suggested to the salesman at the moment they are needed. For example: the lack of a product on a particular shelf during the third visit means that the shop manager should be interviewed in order to ensure that contractual obligations are fulfilled or to change the terms of the contract so that the store can meet them. Information on competitors Reports do not only serve the purpose of providing information about the condition of one’s own products, but can also say a lot about the competition. Through recognition of the brands of the competitors, we will receive information on the share of shelves and trends.



**Who Is the Company Behind eLeader Shelf Recognition AI?**

- **Seller:** [eLeader](https://www.g2.com/sellers/eleader)
- **Year Founded:** 2000
- **HQ Location:** Lublin, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/eleader (149 employees on LinkedIn®)



### 24. [Engage3](https://www.g2.com/products/engage3/reviews)
  Engage3, powered by Dexi, is a provider of AI-driven pricing solutions designed to help retailers and brands optimize their pricing strategies, enhance their Price Image, and drive profitable revenue growth. By leveraging advanced data science, machine learning, and comprehensive competitive intelligence, Engage3 enables businesses to monitor and adjust their pricing across both in-store and online channels, ensuring they remain competitive in a dynamic market landscape. Key Features and Functionality: - Competitive Intelligence Management : Offers full visibility into competitors&#39; pricing activities through proprietary algorithms and extensive pricing datasets, allowing businesses to make informed pricing decisions. - Price Image Management : Utilizes cutting-edge models to optimize prices, improve Price Image, drive customer trips, and increase gross profit, all within an intuitive and user-friendly system. - Omnichannel Intelligence Module: Combines omnichannel data, machine learning-powered item linking, and comprehensive competitive intelligence reporting to help brands monitor and improve performance across both in-store and digital shelves. Primary Value and Solutions Provided: Engage3 addresses the critical challenge of maintaining competitive and profitable pricing in a rapidly evolving retail environment. By providing a comprehensive view of competitive pricing and optimizing Price Image, Engage3 empowers retailers and brands to: - Profitably Grow Revenue: Implement data-driven pricing strategies that enhance profitability. - Drive Store Trips: Attract more customers by maintaining a favorable Price Image. - Increase Margins: Optimize pricing to improve profit margins without sacrificing competitiveness. With a proven track record of supporting over 300 customers in 182 countries, including 8 of the world&#39;s top 10 retailers, Engage3&#39;s solutions are instrumental in helping businesses navigate the complexities of modern retail pricing.



**Who Is the Company Behind Engage3?**

- **Seller:** [Engage3](https://www.g2.com/sellers/engage3)
- **Year Founded:** 2008
- **HQ Location:** Davis, California, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/engage3 (182 employees on LinkedIn®)



### 25. [Experian Mosaic Shopper Segments (UK)](https://www.g2.com/products/experian-mosaic-shopper-segments-uk/reviews)
  Experian&#39;s Mosaic Shopper Segments is a specialized consumer segmentation tool designed to help retailers and brands gain a comprehensive understanding of their customers&#39; shopping behaviors and preferences. By integrating retail-specific consumer insights from leading UK market research organizations with extensive geo-demographic data and bespoke research on cross-channel behaviors and technology adoption, this tool offers a holistic view of today&#39;s hyperconnected consumer. Key Features and Functionality: - Retail Segmentation: Classifies the UK market using retail-specific attributes, enabling businesses to identify and target distinct consumer groups effectively. - Channel Consistency: Ensures a uniform and relevant consumer experience across all marketing channels, enhancing customer engagement and loyalty. - Geo-Demographic and Market Research Insights: Combines data from market research with geo-demographic expertise to provide a nuanced understanding of consumer behaviors and preferences. Primary Value and Solutions Provided: Mosaic Shopper Segments empowers retailers and brands to maintain relevance and value by delivering personalized and pertinent consumer experiences. This personalization leads to increased customer loyalty, higher sales value, and improved marketing effectiveness. By offering a rounded view of the consumer retail experience, businesses can tailor their strategies to meet the evolving needs of their customers, ensuring sustained growth and competitiveness in the market.



**Who Is the Company Behind Experian Mosaic Shopper Segments (UK)?**

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian_US (38,739 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/experian (25,265 employees on LinkedIn®)
- **Ownership:** LSE: EXPNL




    ## What Is Retail Intelligence Software?
  [Retail Software](https://www.g2.com/categories/retail)
  ## What Software Categories Are Similar to Retail Intelligence Software?
    - [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)
    - [Retail Pricing Software](https://www.g2.com/categories/retail-pricing)
    - [Retail Analytics Software](https://www.g2.com/categories/retail-analytics)

  
---

## How Do You Choose the Right Retail Intelligence Software?

### What You Should Know About Retail Intelligence Software

### What is Retail Intelligence Software?

Retail intelligence software helps retailers think beyond retail analytics solutions. Retail intelligence software is not only beneficial for retail businesses to collect and measure data from multiple sources such as [retail pos systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), [retail IoT devices](https://www.g2.com/categories/retail-iot), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), [marketplaces](https://www.g2.com/categories/marketplace), etc., but it also creates data-driven models that can learn on its own. [Artificial intelligence (AI)](https://www.g2.com/categories/artificial-intelligence) and [machine learning (ML)](https://www.g2.com/categories/machine-learning) help glean information from unstructured data, images, and videos to provide retailers with crucial business insights, helping them understand trends and make more accurate predictions.

Retail intelligence software is mainly used by consumer packaged goods (CPG) and the retail industry because of the large volumes of diverse data. It arms retailers with real-time, granular data that helps streamline operations, increase profits, and deliver exceptional customer experiences. It analyzes stockouts, shelf space usage, share of each product, and in-store displays and measures the effectiveness of promotions.

### What are the Common Features of Retail Intelligence Software?

The following are some core features within retail intelligence software that can help retailers find the best solution to discover actionable insights:

**Omnichannel data integration:** Retail intelligence software connects data from across the entire enterprise. It provides uniform, frictionless integration across thousands of data sources from any system, including inventory management, point of sale, ERP, and CRM. The ability to save time and energy by automating the data collection, organization and storage process is an important function of the system.

**Real-time data processing and insights:** With the power of AI and ML, retail intelligence solutions process data as soon as it is collected and uploaded to the database. It allows real-time access to key KPIs, such as sales, inventory levels, pricing, and more. The intelligence system cleanses, validates, analyzes, and forecasts the data to create easily digestible reports for managers, decision-makers, and stakeholders.

**Reporting using customizable dashboards:** It empowers retail business users to visualize and analyze data through intuitive dashboards. Retail intelligence tools are equipped with capabilities to create beautiful dashboards that allow users to explore patterns in data and tell a more visual story. Data-rich visualizations take reporting and analytics to the next level and provide businesses with deeper insights into what’s happening at the moment.

### What are the Benefits of Retail Intelligence Software?

Retail intelligence solutions are beneficial to retailers, suppliers, and customers. The information derived from the retail data uncovers areas for improvement and optimizes the customer experience at the store. Here’s how all the stakeholders benefit from this software:

**Track customer movement:** Identifying where customers are coming from is an essential feature of retail intelligence tools. It helps businesses discover how consumers find their products and websites, such as through referrals or email campaigns. It also allows retailers to run hyper-personalized customer campaigns based on their demographics.&amp;nbsp;

**Track customer spending:** Retailers leverage retail intelligence platforms to track customer spending patterns and behaviors through loyalty programs. It also allows retailers to devise loyalty programs based on customer purchase history and provide rewards and personalized offerings to improve customer engagement further.&amp;nbsp;

**Deliver personalized shopping experiences:** With the help of customer behavior data, retail intelligence platforms enable retailers to create unique experiences tailored to individual customers. From the first visit to post-checkout, retailers have the opportunity to personalize every step of the customer journey.

**Gain visibility into supply chain:** A retail intelligence platform in conjunction with a retail POS system or retail inventory management system allows retailers to see what&#39;s happening in the supply chain. It helps to track the movement and storage of raw materials, work-in-process inventory, finished goods, and end-to-end order fulfillment of the business. Using supply chain data, these tools recommend the best ways to optimize the supply chain and address related issues.

**Design campaigns and retargeting:** The tool helps design and run targeted marketing campaigns based on customer behavior and measure their effectiveness. Offline retail stores can plan and create trade promotions in retail stores to promote their product and services. Online retailers can see whether marketing campaigns are working and consumers click on links, open emails, etc.

**Monitor social media behavior:** Retail intelligence software helps retailers monitor social media behavior using sentiment analysis to track product ratings. Data from social media monitoring can be analyzed on retail intelligence platforms to gain insights about a brand, product, competitors, industry, and a lot more.

### Who Uses Retail Intelligence Software?

Analysts or managers from different retail and CPG industries use this software to carry out daily routine analytical tasks. Here’s a list of a few personnel who often use this software.

**Retail store managers:** Store managers use retail intelligence software to track and measure store KPIs such as footfalls, sales, inventory counts, etc., on a monthly, quarterly, and yearly basis.

**Analytics managers:** Analytics managers implement data mining to draw actionable insights using various algorithms and modeling techniques such as big data, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics using retail intelligence tools.

**Brand or marketing managers:** Brand or marketing managers use retail intelligence platforms to monitor brand performance through sales data. It helps to track consumer behavior and trends, which allows them to strategize marketing campaigns and loyalty programs.

### What are the Alternatives to Retail Intelligence Software?

The following alternative software can partially or completely replace retail intelligence tools:

[Retail analytics](https://www.g2.com/categories/retail-analytics): Retail analytics software empowers retail businesses by providing insights into all aspects of the store using business intelligence data, such as sales figures, inventory levels, customer data, supply chain data, etc. It is a close alternative to retail intelligence platforms and can be used interchangeably. It mainly helps clean and organize inconsistent data sets and visualize them on a single intuitive retail dashboard for easy understanding and interpretation. A software named retail analytics and business intelligence tools includes features of both analytics and intelligence platforms.

#### Software Related to Retail Intelligence Software

Related solutions that can be used together with retail intelligence software include other retail software such as:

[Retail POS systems](https://www.g2.com/categories/retail-pos) **:** Retail intelligence software can be integrated with retail POS systems to pull out sales data, inventory data, customer purchase history, etc., for data analysis and insight generation.

[Retail pricing software](https://www.g2.com/categories/retail-pricing) **:** Retail pricing software helps retailers analyze the pricing of products and develop product pricing strategies. Retail intelligence solution further helps in analyzing and optimizing pricing data.

[Trade promotion management software](https://www.g2.com/categories/trade-promotion-management) **:** Retail intelligence software also collaborates with trade promotion software to measure the performance of trade promotions. Intelligent dashboards help track the progress and performance of promotional activities in a retail store.

[Retail IoT software](https://www.g2.com/categories/retail-iot) **:** Retail IoT devices like optimal staffing level indicators, movement tracking systems, cashier-less payment systems, smart carts, etc., can be integrated with retail intelligence software to analyze the data from these devices and recommend unique points for improvement of in-store operations.

### Challenges with Retail Intelligence Software

Retail intelligence solutions can come with their own set of challenges.&amp;nbsp;

**Software integration:** Retail intelligence platforms need to be integrated with multiple types of retail software, such as retail POS, retail management, etc., to export and analyze data. A significant risk during software integration is incompatibility, which leads to the inability to perform important functions.

**Software expertise:** Intelligence tools are difficult for laymen to understand and operate. Tools like these need a good understanding of data, and some data analytics skills are an added advantage. Companies need to ensure that they invest in resource capacity building or hire resources with specific skill sets before investing in such software.

**Software subscription:** Most retail intelligence solutions are cloud-based and available to buyers on a subscription model. The challenge to buyers is the recurring cost associated with the software. While enterprises might not find it an issue, small and mid-size retail companies may face an issue with allocating a specific budget to avail software features every year.

### How to Buy Retail Intelligence Software

#### Requirements Gathering (RFI/RFP) for Retail Intelligence Software

Requirement gathering ensures that the software has all the features a business needs. When selecting retail intelligence software, it is important to first look at how the business operates and then familiarize oneself with the different types of software available. It also helps to ask critical questions about the need for the software. For example, retail intelligence solutions help analyze complex retail data and present insights, but the buyer should also know if there is enough data to process and how these insights will help improve the existing position of the retail business.

#### Compare Retail Intelligence Software Products

**Create a long list**

Depending on the industry, the buyer might want to create a long list of software designed to help businesses. A long list always helps buyers select the right software from many products available for retail intelligence. A long list must consist of products that include metrics like product popularity, the price offered for product add-ons, schemes for upgrading, and round-the-clock customer service support.

**Create a short list**

A short list narrows down the long list of buyers and helps in constructive decision-making on which software to opt for. Short lists are more specific to the exact need of the buyer mapped with the features offered by the product and generally whittle down the long list based on the budget. For example, buyers looking for cloud-based retail intelligence software must not keep the software installed on-premises on the short list or only select software within the company’s IT budget.

**Conduct demos**

Demos are an essential part of the entire software implementation process. It ensures that the retail intelligence software is running smoothly and is compatible with the existing business system. It helps meet realistic expectations from the product. During demos, buyers should ask specific questions about the functionalities they care about most. For example, one might ask to be walked through data importing and exporting, tracking features, how to create dashboards and visualization, how to integrate with other software, or how to look at real-time retail data.

#### Selection of Retail Intelligence Software

**Choose a selection team**

A team of in-house IT personnel, project managers, heads of departments, retail experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire retail intelligence software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process.

**Negotiation**

The negotiation process can happen upon receiving a price quote from the vendor. To successfully negotiate, the buyer must keep in mind the available budget to purchase the software and ask the vendor for some discounts in return for an annual upfront payment. Sometimes, a software provider may offer unlimited usage or add-ons if the buyers pay upfront instead of in installments. A successful negotiation means a courteous and constructive interaction that is a win-win for both parties.

**Final decision**

The final decision should be based on all the information gathered, features offered, and a price agreed upon by both parties involved in the purchasing process of the product. Senior management or the head of the department should decide to select the software after carefully going through all the information provided by the vendor team. Businesses should keep in mind to choose the solution that meets most of, if not all, their requirements. Later, they can upgrade to the premium version anytime.



    
