Best Real Estate CRM Software for Small Business - Page 3

How Many Real Estate CRM Software Products Does G2 Track?

Total Products under this Category: 603

Category Stats (Nov 2026)

  • Average Rating: 4.34/5 (↑0.02 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: RealtyJuggler (+6.27%) - Among all products in this category, RealtyJuggler recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Real Estate CRM Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,700+ Authentic Reviews
  • 603+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Real Estate CRM Software

G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Contactually by Compass, EliseAI, Rechat, ResMan, and Brivity.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=contactually-by-compass&focus%5B%5D=eliseai&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=brivity&segment=small-business)

LeadSimple

LeadSimple is a growth and operations platform built for property managers. Property managers can automate workflows, sales, lead management, operations, and communications so they can scale their business without the chaos.

Average Rating: 4.2/5.0

Total Reviews: 23

How Do G2 Users Rate LeadSimple?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.8/10)
  • Lead Management: 9.2/10 (Category avg: 8.7/10)
  • Contact & Account Management: 9.5/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind LeadSimple?

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 100% Small

What Do G2 Reviewers Say About LeadSimple?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of LeadSimple, streamlining workflows and keeping leads organized effortlessly.
  • Users value the seamless property management integration and intuitive automation features that enhance organization and efficiency.
  • Users value the customizable CRM functionality of LeadSimple, enhancing workflow efficiency and team accountability.
  • Users value the ease of use of LeadSimple, finding it user-friendly and intuitive for tracking tasks effectively.
  • Users appreciate the user-friendly task management features of LeadSimple, enhancing workflow and accountability in operations.
Cons
  • Users face email issues with LeadSimple, encountering errors when forwarding emails or closing conversations that disrupt workflow.
  • Users find LeadSimple's features limited, necessitating workarounds that hinder workflow efficiency and automation.
  • Users find app issues frustrating, as limitations hinder workflow and automation capabilities within LeadSimple.
  • Users often face communication issues like errors after forwarding emails, necessitating a frustrating page reload.
  • Users experience occasional delays in service with LeadSimple, though updates are frequent and improvements are noted.

What Are Recent G2 Reviews of LeadSimple?

What Are G2 Users Discussing About LeadSimple?

Market Leader

A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents.

Average Rating: 3.2/5.0

Total Reviews: 255

How Do G2 Users Rate Market Leader?

  • Has the product been a good partner in doing business?: 7.1/10 (Category avg: 8.8/10)
  • Lead Management: 7.6/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.7/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Market Leader?

Who Uses This Product?

  • Who Uses This: Realtor, Real Estate Agent
  • Top Industries: Real Estate
  • Company Size: 67% Small, 17% Medium

What Do G2 Reviewers Say About Market Leader?

AI-generated summary from verified user reviews

Pros
  • Users value the detailed lead generation of Market Leader, which provides comprehensive contact information for prospects.
Cons
  • Users express frustration with poor customer support, highlighting deceptive practices and unhelpful service when seeking assistance.
  • Users are frustrated by the poor lead quality from Market Leader, often receiving irrelevant and misleading information.
  • Users criticize the not user-friendly experience of Market Leader, citing misleading leads and poor customer service.
  • Users find the lack of phone numbers for leads frustrating and detrimental to ethical business practices in real estate.
  • Users report significant billing issues with Market Leader, citing unresponsive support and unfulfilled service promises.

What Are Recent G2 Reviews of Market Leader?

What Are G2 Users Discussing About Market Leader?

Wise Agent

Wise Agent is a very powerful all-in-one real estate CRM platform combining contact management, lead automation, transaction management, and real estate marketing software. Wise Agent helps REALTORS® become more efficient, giving them the opportunity to save time and make more money.

Average Rating: 3.6/5.0

Total Reviews: 15

How Do G2 Users Rate Wise Agent?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.8/10)
  • Lead Management: 6.7/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Wise Agent?

  • Seller: Wise Agent
  • Year Founded: 2001
  • HQ Location: Fountain Hills, AZ
  • LinkedIn® Page: www.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 73% Small, 13% Large

What Are Recent G2 Reviews of Wise Agent?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Lone Wolf Relationships

Unlock the full potential of your real estate business with Lone Wolf Relationships, the ultimate tool to nurture leads, manage connections, and drive success in every transaction. With AI-powered communication tools, seamless contact syncing, and automated workflows, this platform helps you build deeper relationships with your clients, ensuring every interaction feels personal and valued. From first impressions to celebrating milestones like a new home, Lone Wolf Relationships simplifies client management while enhancing your communication. Access ready-to-use templates and powerful task tracking features to stay organized and efficient, so you can focus on what truly matters—building lasting client relationships. Experience the power of personalized, impactful communications with Lone Wolf Relationships.

Average Rating: 3.4/5.0

Total Reviews: 44

How Do G2 Users Rate Lone Wolf Relationships?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.8/10)
  • Lead Management: 8.2/10 (Category avg: 8.7/10)
  • Contact & Account Management: 8.0/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Lone Wolf Relationships?

Who Uses This Product?

  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Lone Wolf Relationships?

AI-generated summary from verified user reviews

Pros
  • Users value the personalized mass messaging feature of Lone Wolf Relationships for its critical role in outreach.
  • Users value the automation features of Lone Wolf Relationships, especially the personalized mass texting and emailing capabilities.
  • Users value the effective communication tools in Lone Wolf Relationships, enhancing personalization and outreach with ease.
  • Users value the mass texting feature of Lone Wolf Relationships, appreciating the personalized communication it offers.
  • Users find the mass texting feature essential, especially with personalized messages enhancing communication with contacts.
Cons
  • Users find the text registration confusing, making onboarding challenging without assistance from a sales representative.
  • Users find insufficient guidance on integrations and registration processes, making initial experiences frustrating and confusing.
  • Users face integration issues with MLS, making the initial setup confusing and frustrating without sales support.
  • Users find the learning curve for integrations and registration confusing, often requiring assistance to avoid frustration.

What Are Recent G2 Reviews of Lone Wolf Relationships?

What Are G2 Users Discussing About Lone Wolf Relationships?

PropertyPulse

Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic.

Average Rating: 3.8/5.0

Total Reviews: 88

How Do G2 Users Rate PropertyPulse?

  • Has the product been a good partner in doing business?: 6.9/10 (Category avg: 8.8/10)
  • Lead Management: 8.3/10 (Category avg: 8.7/10)
  • Contact & Account Management: 8.3/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind PropertyPulse?

  • Seller: Z57
  • Year Founded: 1998
  • HQ Location: Hunt Valley, MD
  • LinkedIn® Page: www.linkedin.com
    169 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Realtor, Licensed Realtor
  • Top Industries: Real Estate
  • Company Size: 85% Small, 11% Medium

What Are Recent G2 Reviews of PropertyPulse?

What Are G2 Users Discussing About PropertyPulse?

IDX Broker

IDX Broker is dedicated to helping real estate professionals offer a better home-search experience. Through powerful technology and our industry leading MLS search solutions, we supercharge your website and equip your clients and prospects with the tools they need to make their property search simple and effective. By combining your real estate brand with IDX Broker’s home-search, you can create a website to be proud of.

Average Rating: 3.7/5.0

Total Reviews: 42

How Do G2 Users Rate IDX Broker?

  • Has the product been a good partner in doing business?: 6.8/10 (Category avg: 8.8/10)
  • Lead Management: 5.0/10 (Category avg: 8.7/10)
  • Contact & Account Management: 4.6/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind IDX Broker?

  • Seller: IDX
  • Year Founded: 2003
  • HQ Location: Eugene, OR
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 65% Small, 19% Large

What Are Recent G2 Reviews of IDX Broker?

What Are G2 Users Discussing About IDX Broker?

Zurple

Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

Average Rating: 3.8/5.0

Total Reviews: 51

How Do G2 Users Rate Zurple?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.8/10)
  • Lead Management: 8.6/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.6/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Zurple?

  • Seller: Zurple
  • Year Founded: 2009
  • HQ Location: San Diego, CA
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Realtor
  • Top Industries: Real Estate, Computer Software
  • Company Size: 55% Small, 43% Medium

What Are Recent G2 Reviews of Zurple?

What Are G2 Users Discussing About Zurple?

Realvolve

Realvolve equips real estate teams and agents to scale their businesses by reducing time and effort on processes, tasks, and communication.

Average Rating: 3.6/5.0

Total Reviews: 19

How Do G2 Users Rate Realvolve?

  • Has the product been a good partner in doing business?: 7.3/10 (Category avg: 8.8/10)
  • Lead Management: 8.0/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.9/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Realvolve?

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 84% Small, 16% Large

What Are Recent G2 Reviews of Realvolve?

What Are G2 Users Discussing About Realvolve?

Homesnap Pro

Homesnap Pro powers the real-time agent. It's the industry standard mobile platform for agents to grow their business and work with clients.

Average Rating: 3.0/5.0

Total Reviews: 69

How Do G2 Users Rate Homesnap Pro?

  • Has the product been a good partner in doing business?: 4.0/10 (Category avg: 8.8/10)
  • Lead Management: 3.8/10 (Category avg: 8.7/10)
  • Contact & Account Management: 3.9/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Homesnap Pro?

  • Seller: Homesnap
  • Year Founded: 2008
  • HQ Location: Bethesda, Maryland
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Realtor, Real Estate Agent
  • Top Industries: Real Estate
  • Company Size: 65% Small, 14% Medium

What Are Recent G2 Reviews of Homesnap Pro?

What Are G2 Users Discussing About Homesnap Pro?

Propertybase

Propertybase: the Salesforce-powered CRM trusted by over 20,000 users from top real estate brands. Built on Salesforce and powered by Lone Wolf, Propertybase brings your leads, listings, marketing, and deals into one platform - so your team can move faster, automate smarter, and close more with less effort.

Average Rating: 2.7/5.0

Total Reviews: 33

How Do G2 Users Rate Propertybase?

  • Has the product been a good partner in doing business?: 5.3/10 (Category avg: 8.8/10)
  • Lead Management: 6.4/10 (Category avg: 8.7/10)
  • Contact & Account Management: 5.8/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Propertybase?

Who Uses This Product?

  • Top Industries: Real Estate
  • Company Size: 45% Medium, 39% Small

What Are Recent G2 Reviews of Propertybase?

What Are G2 Users Discussing About Propertybase?

Top Producer

Top Producer is an all-in-one real estate CRM solution that empowers agents to optimize every aspect of their business from lead generation and nurture to relationship and task management. Take advantage of powerful built-in solutions including full MLS integration and Follow-Up Coach to keep prospects and clients engaged and turn conversations into closes. Also, grow your pipeline with buyers and sellers using social media lead generation, smart farming, automated lead response and more!

Average Rating: 3.1/5.0

Total Reviews: 122

How Do G2 Users Rate Top Producer?

  • Has the product been a good partner in doing business?: 5.7/10 (Category avg: 8.8/10)
  • Lead Management: 6.0/10 (Category avg: 8.7/10)
  • Contact & Account Management: 6.4/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Top Producer?

Who Uses This Product?

  • Who Uses This: Realtor, Real Estate Agent
  • Top Industries: Real Estate
  • Company Size: 73% Small, 14% Medium

What Are Recent G2 Reviews of Top Producer?

What Are G2 Users Discussing About Top Producer?

zBuyer

We come in contact with thousands of people nationwide via numerous national marketing campaigns. We are skilled at marketing, and constantly develop new campaigns to strengthen our network. Information submitted to us by home sellers or buyers is analyzed, aggregated and distributed directly to zBuyer network members. Don't expect a deal or listing from every lead: You've heard it said many times… it's a numbers game. zBuyer's value becomes most apparent when you give it time to work for you and prove its value. We strive to provide the best customer service in the business. If you have a question or an issue, just call us. We are happy to help you. zBuyer was established in 2003. Originally, our system was designed solely for real estate investors, and we leaned on our skill at marketing to find motivated home sellers. As results improved, the lead volume began to flow. zBuyer now generates more than 50,000 motivated home-seller leads in a single month throughout the U.S. Today, zBuyer is available to anyone (professional or not) interested in residential real estate. zBuyer continues to grow by leaps and bounds. In these economic times, zBuyer provides a much-needed affordable solution for real estate agents, investors, home buyers, and home sellers. We utilize state-of-the-art technologies to attract sellers across the nation and provide a service that simplifies the home selling process. Our highly trained zBuyer team is focused 100 percent on the real estate industry, and includes a collection of experienced business minds, IT professionals, developers, sales experts, customer service representatives, and support staff. We also have wonderful affiliate relationships and are in continuous contact with many of the best-known thought leaders in the real estate industry. We make it our passion, as well as our business, to know real estate! zBuyer is a family-owned and operated real estate marketing and investment company. All of the active owners are REALTORS®. Steven and Lucas Edwards collaborated to develop a series of systems that have evolved to become zBuyer.com. Soon after, Aaron and Jessica came on board to form an excellent team of REALTORS® with a unique set of varied specialties that make zBuyer the well-oiled-machine that it is today.

Average Rating: 3.6/5.0

Total Reviews: 34

How Do G2 Users Rate zBuyer?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 8.8/10)
  • Lead Management: 7.3/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.9/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 6.7/10 (Category avg: 10/10)

Who Is the Company Behind zBuyer?

  • Seller: zBuyer
  • Year Founded: 2003
  • HQ Location: Springfield, Missouri
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Realtor
  • Top Industries: Real Estate
  • Company Size: 59% Small, 38% Large

What Do G2 Reviewers Say About zBuyer?

AI-generated summary from verified user reviews

Cons
  • Users are frustrated by the persistent email harassment from zBuyer despite requests to stop contact.

What Are Recent G2 Reviews of zBuyer?

What Are G2 Users Discussing About zBuyer?

Apto

Apto is the leading CRM and deal management software for commercial real estate brokers. Whether you’re an individual broker or part of a team, Apto is your one-stop shop for all the tools you need to manage your contacts, unlock more leads, close more deals, and grow your business. Features: - Built-in Property Data - Contact Management - Prospecting Tools - Deal Management - Reports & Dashboards With all of your data organized the way you think and applied the way you work, it’s clear why Apto is the commercial real estate software of choice for nearly 10,000 brokers worldwide. Apto was founded in 2012 and our headquarters are located in Denver, CO.

Average Rating: 3.3/5.0

Total Reviews: 36

How Do G2 Users Rate Apto?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Lead Management: 7.0/10 (Category avg: 8.7/10)
  • Contact & Account Management: 7.7/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 3.3/10 (Category avg: 10/10)

Who Is the Company Behind Apto?

  • Seller: Apto
  • Year Founded: 2012
  • HQ Location: Denver, Colorado
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Commercial Real Estate, Real Estate
  • Company Size: 49% Small, 35% Large

What Are Recent G2 Reviews of Apto?

What Are G2 Users Discussing About Apto?

Neya Kumaresan
NK
Researched and written by Neya Kumaresan
Updated