# Zurple Reviews **Vendor:** Zurple **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 3.8/5.0 **Total Reviews:** 56 ## About Zurple Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle. ## Zurple Reviews ### 1. I'm a down market, it does take patience **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca Z. | Sales Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Zurple?** The drip campaigns. Executed at right time, amt of touch, without being pushy or overly aggressive. **What do you dislike about Zurple?** Can't get descriptive enough about the buyer requirements, ie, age of home, structure, view of golf/water/preserve **Recommendations to others considering Zurple:** Give the system a few months to produce. It is not AI. You have to interact with people. **What problems is Zurple solving and how is that benefiting you?** In a saturated market with realtors, getting and retaining customers. I've achieved higher earning power with a better caliber of customer. I earn 20%+ revenue/yr from zurple related customers (buyers mainly). **Official Response from Armand Gatdula:** > Thank you for your feedback. We are currently working on some new features we feel you will find very useful. Stay tuned! ### 2. Beware of Zurple! They will try to STEAL your clients **Rating:** 0.0/5.0 stars **Reviewed by:** James W. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Zurple?** Zurple is a great way to get a ton of low converting leads through Facebook ads. Leads are cheap but you get what you pay for. The automated messages aren't great and didn't get much response. **What do you dislike about Zurple?** Leads are very low converting. Once I terminated, ZURPLE imitated me and sent messages to ALL OF MY CLIENTS (Zurple sourced and otherwise) asking if they could continue sending them properties! These are HORRENDOUS business practices and I'm having to put out fires left and right from confused and annoyed clients. **What problems is Zurple solving and how is that benefiting you?** Zurple is creating more problems than it solves. Leads are low quality and they have horrible business practices ### 3. Read my review before you sign up with Zurple **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Zurple?** Sorry, I can't think of one thing that is helpful **What do you dislike about Zurple?** Continued to charge after my pre-paid 1 year contract was up. Caleb, my account manager refused to refund me the one month even though I prepaid over $7,000 for 1 year. Further, Caleb would not give me his supervisor's email or number. Bad leads, some were from other realtors. Waste of money. I don't expect you to post this email, but, don't worry, it will be posted in many other places. **What problems is Zurple solving and how is that benefiting you?** They are not helping at all. They confine you to speaking with only 1 person. This will all be revealed when I file with the Federal Trade Commision ### 4. Run! Complete fraudsters who will steal your money! **Rating:** 0.0/5.0 stars **Reviewed by:** Heather F. | Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2022 **What do you like best about Zurple?** It's difficult to find anything positive due to their deceptive business practices. **What do you dislike about Zurple?** They pitched and I bought into a completely different service than what was received. I immediately recognized this and tried to stop and cancel it. They refused to cancel or even pass me along to a supervisor. Their customer service tactics are very slick, they conveniently hang up on you when you are calling them to action, and they strangely have to "call you back" from a better connection on every call. They're literally trying to steal $4200 from me for a few days of nothing I wanted. **Recommendations to others considering Zurple:** Please please do not work this company. They have amazingly slick customer service/sales people who will sell you on exactly what real estate brokers are looking for. You will NOT get legitimate leads of sellers genuinely looking to connect with a local agent. That is what I was looking for in - leads where sellers are looking to connect with a local agent for local expertise. Not a "click for home value" button or a site where users are forced to login before they can search for a home. No one wants to do that. I would have never signed up for this if this was explained to me. They refuse to let me speak to a supervisor and find clever ways to say something is wrong with their phone and hang up. They will not cancel my subscription and are trying to take $4200 from me. Run! **What problems is Zurple solving and how is that benefiting you?** None and they refuse to solve mine by acknowledging I was sold a story and won't do the right thing and cancel my subscription. I'm not even asking for a refund, simply to cancel my subscription. Thieves. ### 5. Nice platform/Customer service could be improved. **Rating:** 3.5/5.0 stars **Reviewed by:** Kellie K. | Owner/Broker , Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2021 **What do you like best about Zurple?** Nice platform with landing pages. Ability to see homes the clients favorite and when they are looking. **What do you dislike about Zurple?** Customer servicde is challenging. I own a small brokerage and contract with many companies for real estate services for my agents. Zurple does not take phone calls. You have to put in a ticket request and wait for them to tell you when someone will call. You get a window and have to sit by your phone. The caller ID has an odd name when they call that looks like It is a telemarketer. Zurple used to have great customer service. They have gone downhill. I used to be able to call and someone would answer. Hopefully It gets better as they say It will. **What problems is Zurple solving and how is that benefiting you?** They have called and things are flowing better. ### 6. Beware **Rating:** 0.0/5.0 stars **Reviewed by:** Karen O. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Zurple?** The account manager that disappeared, including his phone being disconnected shortly after taking my payment information. **What do you dislike about Zurple?** Receiving a website platform that was not legible, unlike anything I've ever seen, and poor customer support that could barely speak English. Along with no access to my account manager. **Recommendations to others considering Zurple:** Stay clear of this company **What problems is Zurple solving and how is that benefiting you?** I have received no benefit from my association with this company. I requested cancellation immediately with refund. No response. ### 7. Great services and prompt customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Zurple?** The intelligence-based, automated, constant contact of my very large database is extremely important to us. It also allows us to automatically make the, sometimes necessary, large number of 'soft-touches' that are required before a new lead engages, at which point we can take over the client's care personally. Also, our account representative is always very prompt in responding to questions, concerns, or changes we ask to make. **What do you dislike about Zurple?** Cost is fairly high, depending upon the number of services. There are also certain lead generating services that don't integrate with the Zurple lead capture system, i.e. social media forms. **What problems is Zurple solving and how is that benefiting you?** We've converted many leads that likely would not have been converted without the many automatic soft-touches that the Zurple lead system provides. With so many non-active leads in our database, these converted leads may not have been kept in touch with for the time it took for them to be ready to act. ### 8. People like it and it works **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Professor of Design and Innovation and Member of the International Advisory Board, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Zurple?** Zurple automates follow up AND notifies agents about the results of interactions. For those who are not "quite ready" Zurple allows you to "set it and forget it" until such time as the prospect is ready to become a real client. For prospects in the "dormant" stage, they interact with Zurple until they are ready. **What do you dislike about Zurple?** The pictures displayed could be better. It does not allow the recipient to optimize by device which would help. **What problems is Zurple solving and how is that benefiting you?** Nuturing not cold but not really warn prospects into clients ### 9. Good but could be a whole lot better. **Rating:** 2.5/5.0 stars **Reviewed by:** Ryan K G. | Real Estate Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Zurple?** Leads are OK, I do like the CRM or Back office. **What do you dislike about Zurple?** Customer service is a joke. The sales team promises things that are not delivered. Client Search parameters are very limited. You do not own the URL of your site. **What problems is Zurple solving and how is that benefiting you?** CRM or Back office of the site (in fact if I could just attach their back office to my site I would be happier) Not that expensive overall. ### 10. Nothing short of amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Zurple?** I like the drip Campaign and the ease of the dashboard. **What do you dislike about Zurple?** Not being able to capture phone number. That's it. **Recommendations to others considering Zurple:** Just do it. **What problems is Zurple solving and how is that benefiting you?** The biggest benefit is sales from clients who have been in the system for years that emerge with no work on my part whatsoever! Fantastic drip campaign ### 11. My business improves every year **Rating:** 5.0/5.0 stars **Reviewed by:** Janice E. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Zurple?** Love how Zurple sends out replies based on the lead behavior. **What do you dislike about Zurple?** I know they are very busy. Hard to reach sometimes **What problems is Zurple solving and how is that benefiting you?** I do not need to worry about checking lead behavior everyday, for zurple is doing that for me. ### 12. Zurple makes all the difference! **Rating:** 5.0/5.0 stars **Reviewed by:** Tonya T. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Zurple?** Pairing Zurple with my Zillow Premier Agent has been a lifesaver for me! There is no way I could follow up on every lead and keep them organized the way Zillow does. I love the emails to my clients and how it keeps them engaged. **What do you dislike about Zurple?** My website is now public and I have several people who have signed up on it. However it does not capture their phone numbers, which is frustrating. Also when I send emails back to clients through my apple computer, characters are inserted into the words and sentences. Zurple has not fixed this problem. **Recommendations to others considering Zurple:** Be sure to follow up with leads regularly and not expect to just rely on it for lead relationships. **What problems is Zurple solving and how is that benefiting you?** I owe a huge amount of my business to Zurple. It is absolutely worth it. ### 13. An overview about Zurple and its benefits to real estate world. **Rating:** 4.5/5.0 stars **Reviewed by:** sofia w. | Marketing Manager, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Zurple?** This software easily convert leads into clients. Allow you manage contact and account. It has reduced paperwork and congestion around the office. Its so great with email marketing. **What do you dislike about Zurple?** I barely have dislikes since this software serve its purpose to our organization. **Recommendations to others considering Zurple:** This software let you know what client need, explain to them what is available and what is not, basically clients stay informed about organizations new deals and existing ones. **What problems is Zurple solving and how is that benefiting you?** With this software it is easy to interact with your customers, get to know what they need, this is possible through sharing your deal through email and social media. It is simple to generate lead and manage them. ### 14. Zurple's Approach to Lead Generation is Exceptional **Rating:** 5.0/5.0 stars **Reviewed by:** PJ W. | REALTOR, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Zurple?** I've enjoyed great success using Zurple as I receive on average 30 to 35 lead a month. From the design of my lead generation website to the treatment of leads after they register and the way that the system engages new leads is phenomenal. The best feature in my opinion are the stats and analytics delivered once a lead is ready to be converted and engaged by me. Another great feature is the way the system encourages people to register without preventing them from searching through the site. and yes, with Zurple, the email opening rates between 18% - 24% are astounding. I'm getting high quality leads and closed my first Zurple generated transaction within the first 8 months of using it. **What do you dislike about Zurple?** It's pricey considering that I'm only using it for one zip code, no social marketing and only buyer leads. **Recommendations to others considering Zurple:** Load in your current database of clients and customers when you sign up with Zurple so that the system will continue to engage with these leads and assist you in determining which ones to target immediately vs later in the buying process **What problems is Zurple solving and how is that benefiting you?** I no longer have to chase down every lead, not knowing if the buyer is serious or just looking. By identifying quality leads and keeping them engaged via the analytically driven email automation system, I spend more time with people who are ready to buy and keep up with those buyers who are just looking now, but may be ready to buy in the future. **Official Response from Armand Gatdula:** > Thank you for your feedback. We are currently working on some new features we feel you will find very useful. Stay tuned! ### 15. Excellent tool to generate legitimate leads and nurture any/all leads from all lead sources **Rating:** 4.5/5.0 stars **Reviewed by:** Danny M. | Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Zurple?** I have been using Zurple for 18 months and it is an excellent tool! In the beginning, I took the time to learn how to use and leverage the system, and I also took the time to properly upload all of my existing leads from open houses, online leads, and any pipeline leads that I wanted to be nurtured. The investment of time up front has paid off, as I now have nearly 1,000 leads being nurtured with a typical open rate on my Zurple generated communications of nearly 50%. I have converted several leads into closed business, and I finally feel like I have a sure proof way of handling my leads with the use of true automation. The Dashboard is great, the system is user friendly, support is great. I love the tool! **What do you dislike about Zurple?** 1. I wish the emailing functionality was better in Zurple, where I could see the entire email string when I click on an email that is being handled within the Zurple platform. 2. It would be helpful to have additional search fields when setting up searches for leads, such as # of car garages, or to be able to choose condos AND townhomes AND singe family homes if we need to. **What problems is Zurple solving and how is that benefiting you?** See above ### 16. Gamechanger **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Zurple?** Helps fortify your existing production base by feeding you quality leads. Obviously, some are "tire kickers" but there are a solid number of real buyers--pre-approved or cash-ready--for you to grab and procure transactions with. The customization tool in the back-office is key to sending targeted properties and messages so it doesn't appear to the lead that this is just a "mass" generic lead system. Bottom line: The leads are there and if you work them efficiently, your numbers will reflect that. **What do you dislike about Zurple?** On the customization page, there needs to be even more detail. And this may be customized for geographic areas--for instance in South Florida, an option for "equity membership communities", "gated communities" would be ideal. This is a huge feedback factor we receive from potential leads where they've already communicated that they do NOT want a country club, yet the listings sent include membership/club communities so they think we didn't listen when we communicated with them. Frustrating so more options on the customization page which would ideal. **Recommendations to others considering Zurple:** There is a new listing program that I've entertained subscribing to but it is base off of Facebook lead generation which I have no interest in. If there was a more specific listing program--and for less money--I would take a closer look. **What problems is Zurple solving and how is that benefiting you?** In one word: Leads. As with anything in sales, you need to be proactive. The leads generated by Zurple are quality, but they need to nurtured and reached out to on a timely and consistent basis. If you do that, you will give yourself and entirely new pool of potential commissions to be made. ### 17. Ideal software in marketing but it should improve! **Rating:** 4.0/5.0 stars **Reviewed by:** yaquelin n. | Diseñador gráfico, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Zurple?** It has great positive features such as tracking potential customers and how often they are on the site interacting with us. In addition to that, mass mailings allow personalization to reach a wide range of potential users, beyond that the theme of the interface is good practice and facilitates learning in real time. **What do you dislike about Zurple?** I have seen the emails of my contacts with the information of another agent of Zurple, that I do not like because it makes me feel insecure to me and to my users to whom I send the emails. I do not like how they do not have to enter a telephone number to sign up. Calling is the most effective way to get hold of a lead to connect with. **Recommendations to others considering Zurple:** In my personal opinion I consider that this software still needs a lot to improve, especially in the messaging area. However, it seems to me that they are directed in a correct direction since it meets the needs of the user. I recommend you improve each day more to satisfy the customer every day. **What problems is Zurple solving and how is that benefiting you?** In my work area I have facilitated communication with a large number of potential clients. By managing to send personalized mass emails, I have achieved a bond of loyalty from the clients, that without a doubt has helped me a lot to grow in my company and in my work. Without a doubt, it is a platform that promises a lot, they should simply continue to improve every day. **Official Response from Armand Gatdula:** > We appreciate the honest review and have noted what you experienced with the emails sent to your contacts. We will ensure our development team is always reviewing this to ensure the emails are structured correctly. With regards to adding the requirement for a phone number to be added when signing up, this is indeed possible. Please contact us at 1-800-520-2312, Ext. #4 or support@zurple.com so we can work together on making this update. ### 18. Zurple has a great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Diana Rose DuPre D. | Broker/Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about Zurple?** It's really user friendly and very easy to navigate. I love the auto follow up with prospects. It's really easy to import your client base and segment them into buyers and/or sellers. I have used Zurple marketing for both seller leads and buyer leads and both seem to be working out well. You have to keep in mind that the leads that come into Zurple are usually 6 months - 24 months out. That is why the cost per lead is so low. As long as you follow up and follow the suggestions Zurple recommends then you should be able to close quite a few clients per year. **What do you dislike about Zurple?** There isn't a place to put in if a client came in as a referral. The email feature isn't that great. It would be nice to have some presigned templates to choose from to send out bulk emails, especially for follow up for past clients. I wish Zurple offered a built in CMA tool that you can link to social media. **Recommendations to others considering Zurple:** It's definitely worth checking out. Zurple makes follow up really easy to do. The cost for marketing is very low compared to other companies and the lead quality is similar for only a fraction of the cost. **What problems is Zurple solving and how is that benefiting you?** My follow up time is getting a lot better now that Zurple sends me auto reminders and suggestions. The major benefit is being able to access my database in one place. I also like that the messages Zurple sends out seem to come directly from me. They are really well written, short, succinct, and to the point. I will be a long time client of Zurple. **Official Response from Armand Gatdula:** > Thank you for your feedback. We are currently working on some CMA features we feel you will find very useful. Stay tuned! ### 19. Content with zurple5+years **Rating:** 3.0/5.0 stars **Reviewed by:** Hailey M. | Staff Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Zurple?** Reliable quality leads we usually convert to bring the deal to an end. I just love zurple, which has been in use for a long time now. Go on **What do you dislike about Zurple?** I hope I can see all the housing customers see in their quest that will really help and be the best. **What problems is Zurple solving and how is that benefiting you?** I run a small group, and we are happy that we can count on a decent rate of return. ### 20. Zurple has become an administrator of our team to verify potential customers personally. **Rating:** 3.5/5.0 stars **Reviewed by:** Gigi L. | Insurance Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Zurple?** I like the robot message, going out on the trail. Your previous rating will appear as coming from "Google users **What do you dislike about Zurple?** The main thing I wish I could do is to include loan experts and have them share some of the costs. It will really help. **What problems is Zurple solving and how is that benefiting you?** I understand the problem of leadership, falling through the split of my absence of room schedule wisely to catch them all the time ### 21. A personal lead assistant **Rating:** 5.0/5.0 stars **Reviewed by:** Christine S. | Broker Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Zurple?** My buyers streamline and managed by Zurple allowing me to serve other clients and follow up with phone calls in addition to the email/text messages **What do you dislike about Zurple?** Wish the sellers leads weren't acquired through old versions of FB ads. Doing Lead Generation ads have bridge this gap for me. **What problems is Zurple solving and how is that benefiting you?** TIme management, I don't have to set up a portal or develop emails to send. ### 22. Create leads. **Rating:** 3.0/5.0 stars **Reviewed by:** Leeann E. | Summer Internship, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2019 **What do you like best about Zurple?** Zurple was created by all accounts powerful in my market with AdWords leads. Arranging potential customers and having the ability to contact them through the news we can adjust is an extraordinary advantage. **What do you dislike about Zurple?** Need to gradually extend the propensity to the buyer or I set to pursue. No ability to import external contacts from Excel. **What problems is Zurple solving and how is that benefiting you?** The principle advantage is changing over cue trading. ### 23. Excellent drip system and CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Karen K. | Principal Broker/Owner, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** Zurple has helped me stay on top of prospective clients with their comprehensive CRM that is also almost hands free! Their drip campaign makes it look like I am at the top of my game while I spend time nurturing the buyers/sellers that are ready now. **What do you dislike about Zurple?** I am very happy with all aspects of Zurple. I feel it is money well spent. **What problems is Zurple solving and how is that benefiting you?** Zurple has freed up my time so I can concentrate on the client that is in front of me and not worry that I am missing a lead. It has also allowed me to distribute leads within my office. **Official Response from Armand Gatdula:** > Thank you Karen for your review! We appreciate your feedback. ### 24. Support **Rating:** 3.5/5.0 stars **Reviewed by:** Nesa M. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Zurple?** I use the help they offer. It spares a lot of time from your efforts to revisit the wheel. It is simply extraordinary and very accommodating. **What do you dislike about Zurple?** They miss the measure of the framework that led me to the contact that I could get. They should be clear about this. Lost a customer! **What problems is Zurple solving and how is that benefiting you?** Develop and change the land trail. ### 25. The site has been incredibly late **Rating:** 3.0/5.0 stars **Reviewed by:** luna m. | New York life agent, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Zurple?** The site speaks with prospects until they are ready to buy. I really like the simplicity of doing challenging tasks with different abilities and simple basic advancements. **What do you dislike about Zurple?** Unrated I have no prospects for this region the quality of the lead is poor. More horrifying figures than the other clues I use. **What problems is Zurple solving and how is that benefiting you?** Stay aware of the myriad of prospects ### 26. Ease of working Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Wendell H. | Real Estate Agent, Realtor Associate, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Zurple?** I really like that Zurple is automated and sends out emails to new leads and existing leads. It frees up my time and makes me look good **What do you dislike about Zurple?** When I get a response from a lead, I have to try and log into my Zurple account and try to see who and what the message was. It would be easier if I also received a copy of the email either to my email or phone via text **What problems is Zurple solving and how is that benefiting you?** Time to work leads is less because of the automation / keeps the potential customer's engaged **Official Response from Armand Gatdula:** > Thank you Wendall! We really appreciate your review and feedback regarding the lead notifications. ### 27. Only terrible **Rating:** 2.5/5.0 stars **Reviewed by:** Kate L. | Insurance Agent, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Zurple?** Unfortunately, there is no anything about the merits of this project. Really disappointed, I don't know how people find it useful. **What do you dislike about Zurple?** Ancient interface. False leads are shared between numerous gatherings of leads. Poor customer support and challenge to give up their membership. **What problems is Zurple solving and how is that benefiting you?** It should produce real clues. ### 28. Expensive and too high a mistake. **Rating:** 4.0/5.0 stars **Reviewed by:** Juliet S. | Graduate Teaching Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Zurple?** Mechanized reaction and trickle, I no need to set. A ton of time. Really like this element. **What do you dislike about Zurple?** I communicated a robotized content, which connected the wrong name. It was a huge exorbitant mistake to lose with potential customers. **What problems is Zurple solving and how is that benefiting you?** I've had a reaction all over. ### 29. Worth the Investment **Rating:** 4.5/5.0 stars **Reviewed by:** Bob N. | Associate Broker/Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** The system is effective in engaging prospects in communication and making them feel comfortable while using the website. It's "sticky" and unobtrusive so prospects return again and again, building trust with our brand in the meantime. **What do you dislike about Zurple?** I'd like to receive fewer daily system email updates and alerts on prospects. There are just too many and not all are critical to see. **What problems is Zurple solving and how is that benefiting you?** This is a solid lead generator and revenue producer. Our yearly closed sales from Zurple prospects turned clients makes for a positive return on investment. **Official Response from Armand Gatdula:** > Thank you Bob! We really appreciate your review and feedback regarding the email updates. ### 30. Satisfacoty long term results **Rating:** 4.5/5.0 stars **Reviewed by:** Barry S. | Realtor, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** I like the Constant contact Zurple provides to various leads over the months/years. Although the actual conversion ratio is relatively low, it does hunt out the true leads as opposed to those that are just looky-loos. **What do you dislike about Zurple?** Some of the pre-written responses are not relevant. Could use an update based on todays market rather than that of 5-6 years agop. I also wish that some of the leads were a bit more qualified. **What problems is Zurple solving and how is that benefiting you?** Obtaining New customers - local and foreign. New referral sources and seller referrals. **Official Response from Armand Gatdula:** > Thank you Barry! We really appreciate your review and feedback regarding the pre-written responses. ### 31. Zurple is simply the best **Rating:** 5.0/5.0 stars **Reviewed by:** Gilli A. | Broker of Record, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Zurple?** The passive emails and drip campaigns to clients and alerts to agents make it easy to never lose touch **What do you dislike about Zurple?** Wish it integrated with other sites like outlook and streeteasy. Wish jt were easier to speak to customer service **What problems is Zurple solving and how is that benefiting you?** None ### 32. Realtor **Rating:** 5.0/5.0 stars **Reviewed by:** Gwen M. | Realtor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** I like the automation , the feed back and the up to date correspondence with my data base. I know who is searching . The tracking is great. **What do you dislike about Zurple?** No major complaint I think my issues has been resolved. I think If you are able to Identify your lead source at the time you enter them to the system that would save some time from going in after . **Recommendations to others considering Zurple:** I am new to the business so for me it is great it works great for me at this point it lets me know who is searching and the intensity so I can follow up . **What problems is Zurple solving and how is that benefiting you?** the greatest thing they can search at their leisure and the variety of options they have. **Official Response from Armand Gatdula:** > Thank you Gwen for your review! We appreciate your feedback. ### 33. Easy to use CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Leo G. | Real Estate Consultant, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Zurple?** I like the simplicity of Zurple and the fact that it has all of the important components of a CRM. **What do you dislike about Zurple?** I wish it had an auto dialer. So I can call my Leads faster and not have to switch between screens every time I make a call. **What problems is Zurple solving and how is that benefiting you?** Zurple allows us to keep track of the hundreds of leads we receive every month. Without it we would be very unorganized **Official Response from Armand Gatdula:** > Thank you Leo for your review! We appreciate your feedback. ### 34. Revenue producer **Rating:** 4.0/5.0 stars **Reviewed by:** Cathrine M. | Python Developer Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Zurple?** Their dribble battle makes it seem as if i'm at the very best purpose of my amusement whereas I invest energy supporting the purchasers/venders that area unit ready at now. **What do you dislike about Zurple?** I truly love it but i might like to see additional refresh on that with the goal that i do know whats occurring during this day and age as opposition 5-6 years back. **What problems is Zurple solving and how is that benefiting you?** This is a powerful lead generator and financial gain maker. ### 35. Zurple has enabled me to connet with more clients **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff C. | Real Estate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Zurple?** The messages that are sent to customers look and feel like a real message as opposed to a drip email program. They keep the customer engaged **What do you dislike about Zurple?** Not enough personalization. Emails are difficult to customize. **Recommendations to others considering Zurple:** Follow up on theses leads and the payback is great **What problems is Zurple solving and how is that benefiting you?** Get more buyers. We are better connected with our customers. **Official Response from Armand Gatdula:** > Thank you Jeff! We really appreciate your review and feedback regarding the customization of emails. ### 36. Zurple has acted as associate admin person for our team securing leads. **Rating:** 3.5/5.0 stars **Reviewed by:** Beth A. | PHP Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2019 **What do you like best about Zurple?** I like the machine-driven emails that leave to the leads. I additionally like that they're editable **What do you dislike about Zurple?** The only factor I would like I might do is add a loaner and have them share in a number of the value. **What problems is Zurple solving and how is that benefiting you?** Use the support they provide. It saves a great deal of your time from you making an attempt to reinvent the wheel. ### 37. Zurple has acted as an admin person for our team securing leads. **Rating:** 4.5/5.0 stars **Reviewed by:** Julie B. | Real Estate Agent/Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** I like the automated emails that go out to the leads. I also like that they are editable **What do you dislike about Zurple?** The only thing I wish I could do is add a lender and have them share in some of the cost. **Recommendations to others considering Zurple:** Use the support they offer. It saves a lot of time from you trying to reinvent the wheel. **What problems is Zurple solving and how is that benefiting you?** I am solving the issue of leads falling through the crack by me not having the time to follow up with them on a regular basis. **Official Response from Armand Gatdula:** > Thank you Julie for your review! We appreciate your feedback. ### 38. Its sticky **Rating:** 3.5/5.0 stars **Reviewed by:** Julie J. | Ruby Ralls Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Zurple?** It's "sticky" and inconspicuous therefore prospects come back over and over, building trust with our image meantime. **What do you dislike about Zurple?** A portion of the pre-composed reactions don't seem to be pertinent. i would need one thing that goes on within the gift market with the goal that I will establish with it **What problems is Zurple solving and how is that benefiting you?** New referral sources and merchandiser referrals. ### 39. Brilliant dribble framework and CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Maynard H. | Senior Q/A Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Zurple?** Zurple has helped me remain over planned customers with their complete CRM that is likewise nearly hands free! what's more, I thoroughly adore it. **What do you dislike about Zurple?** I am extremely content with all parts of Zurple. I dont expect more out of it also I feel it is cash well spent. **What problems is Zurple solving and how is that benefiting you?** Zurple has saved my time so I can focus on the customer that is before me and not stress that I am feeling the loss of a lead. **Official Response from Armand Gatdula:** > Thank you Maynard for your review! We appreciate your feedback. ### 40. Nothing however dismal **Rating:** 3.5/5.0 stars **Reviewed by:** Karla V. | ios Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2019 **What do you like best about Zurple?** Sadly nothing concerning this product is price something. **What do you dislike about Zurple?** Archaic interface. phoney leads. Shared leads between multiple parties. Recommendations to others considering the merchandise Stay beyond this product. it's over-promised and used principally phoney leads, that were shared among multiple parties contrary to the claim. **What problems is Zurple solving and how is that benefiting you?** It was purported to generate real leads. ### 41. Satisfactory long haul results **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed A. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Zurple?** I like the Constant contact Zurple gives to different leads throughout the months/years. In spite of the fact that the genuine transformation proportion is generally low, it hunts out the genuine leads rather than those that are simply looky-loos. **What do you dislike about Zurple?** Could utilize a refresh dependent on todays showcase as opposed to that of 5-6 years back. I additionally wish that a portion of the leads were more qualified. **What problems is Zurple solving and how is that benefiting you?** Getting New clients - neighborhood and outside. **Official Response from Armand Gatdula:** > Thank you Mohamed! We really appreciate your review and feedback regarding a refresh of the solution. ### 42. Revenue producer **Rating:** 4.5/5.0 stars **Reviewed by:** nancy p. | Python Dev, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Zurple?** Their dribble battle makes it appear as though I am at the highest point of my amusement while I invest energy supporting the purchasers/venders that are prepared at this point. **What do you dislike about Zurple?** I truly like it however I would love to see more refresh on it with the goal that I know whats going on in this day and age as opposed to 5-6 years back. **What problems is Zurple solving and how is that benefiting you?** This is a strong lead generator and income maker. **Official Response from Armand Gatdula:** > Thank you Nancy! We really appreciate your review and feedback regarding the refreshing of content. ### 43. Been a customer for years. Good eventual returns **Rating:** 5.0/5.0 stars **Reviewed by:** Stewart F. | Realtor, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Zurple?** Letter follow up. I also like the notification. **What do you dislike about Zurple?** Need more mobile phone adaptability. I am not sure if your working on the mobile adaptability. **Recommendations to others considering Zurple:** Yes **What problems is Zurple solving and how is that benefiting you?** Saving a great deal of time on client leads **Official Response from Armand Gatdula:** > Thank you Stewart! We really appreciate your review and feedback regarding the mobile phone adaptability. ### 44. Zurple Works **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2019 **What do you like best about Zurple?** 2 leads have led to buyer sales this year **What do you dislike about Zurple?** I would like additional leads to follow up with **Recommendations to others considering Zurple:** Follow up on leads yourself **What problems is Zurple solving and how is that benefiting you?** No problems. 2 sales this year ### 45. Worth the Speculation **Rating:** 4.0/5.0 stars **Reviewed by:** Paul M. | Software Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Zurple?** The framework is powerful in drawing in prospects in correspondence and making them feel great while utilizing the site. **What do you dislike about Zurple?** I'd like to get less day by day framework email updates and alarms on prospects. There are simply such a large number of and not all are basic to see. **What problems is Zurple solving and how is that benefiting you?** Our yearly brought deals to a close from Zurple prospects turned customers makes for a positive rate of profitability **Official Response from Armand Gatdula:** > Thank you Paul! We really appreciate your review and feedback regarding the email updates and alarms. ### 46. Build business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Zurple?** Increases consumer engagement and provides automated immediate response **What do you dislike about Zurple?** The language used in some of the templated communications is sometimes awkward **What problems is Zurple solving and how is that benefiting you?** Immediate response to leads ### 47. Zurple for purchasers **Rating:** 4.5/5.0 stars **Reviewed by:** Dale C. | Junior Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Zurple?** I like the trickle advertising messages the best. The updates are exceptionally useful. it causes me to be on track and I just adore it. **What do you dislike about Zurple?** No real way to enter worldwide telephone numbers. this is a tremendous disadvantage, they have to take a shot at this component. **What problems is Zurple solving and how is that benefiting you?** Capacity to stay in contact with leads by means of dribble. **Official Response from Armand Gatdula:** > Thank you Dale! We really appreciate your review and feedback regarding the addition of worldwide telephone numbers. ### 48. Broker **Rating:** 3.0/5.0 stars **Reviewed by:** Shani K. | MEAN Stack Dev, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Zurple?** I like the robotization , the criticism and the forward-thinking correspondence with my information base. I realize who is seeking **What do you dislike about Zurple?** No real objection I think my issues has been settled. keep it up like this in future. I suggest it everybody **What problems is Zurple solving and how is that benefiting you?** The best thing they can seek at their recreation the assortment of choices they have. **Official Response from Armand Gatdula:** > Thank you Shani for your review! We appreciate your feedback. ### 49. Keeps the leads coming! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** Zurple automatically keeps in contact with all my leads for me until I am able to have a conversation with them. **What do you dislike about Zurple?** It is something that needs to be tended to daily it seems. Otherwise it is hard to keep up with the leads. **Recommendations to others considering Zurple:** Online leads are a longer pipeline and are more than likely not immediate buyers. Needs 6 months generally. **What problems is Zurple solving and how is that benefiting you?** Frees up prospecting time. I can now keep in better communication with current clients and sphere while Zurple brings in a pipeline of new clients. **Official Response from Armand Gatdula:** > Thank you for your review! We appreciate your feedback. ### 50. Happy with zurple for 5+ years **Rating:** 5.0/5.0 stars **Reviewed by:** David N. | Associate Broker, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Zurple?** Consistent quality leads that we regularly convert to closed sales **What do you dislike about Zurple?** I wish I could see all houses clients see on their search **What problems is Zurple solving and how is that benefiting you?** I run a small team and we're happy and can count on a good return on investment **Official Response from Armand Gatdula:** > Thank you David for your review! We appreciate your feedback. ## Zurple Discussions - [Can I use Zurple on my smartphone?](https://www.g2.com/discussions/mobile-compatibility) - 1 comment, 1 upvote - [How much does Zurple cost?](https://www.g2.com/discussions/monthly-cost) - 1 comment, 1 upvote - [Where do your leads come from?](https://www.g2.com/discussions/lead-generation-3050fd24-0d14-47f3-b713-7edfbd560d10) - 1 comment, 1 upvote - [View Zurple pricing details and edition comparison](https://www.g2.com/products/zurple/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A32%3A58+-0500&secure%5Bsession_id%5D=ebd3e743-b4c3-4c56-83ee-74ff04966777&secure%5Btoken%5D=4b95b720a23c7a3ec923b785ced8145c1cfec14e52c7e150942ae167e42f7e1f&format=llm_user) ## Zurple Features **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Zurple Alternatives - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Market Leader](https://www.g2.com/products/market-leader/reviews) - 3.2/5.0 (255 reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,477 reviews)