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Zurple Reviews & Product Details

Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

Seller

Zurple

Languages Supported

English

Product Description

Zurple software offers a complete real estate marketing solution for busy agents.

Overview by

Discussions

Zurple Community

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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Zurple Media

The Zurple search site is clean and elegant. With a single call-to-action, the site is designed to be distraction-free, which streamlines lead capture, while capturing critical lead insights.

The lead details page of Zurple's back office provides you with valuable insights that are used to track your lead's activity. Emails are automatically verified, and any social media profile associated to that email is listed. Additionally, leads have a "Priority Ranking" that is calculated based...

Zurple Demo - Lead Details (tablet view)

Email replies by the lead are tracked in the Zurple back office. Agents can view emails sent by Zurple, emails sent by the agent, and emails sent from the lead. If a lead responds to an email, the lead's contact status updates automatically to help agents better identify which leads are likely to...

Zurple Demo - Hot Behavior Alerts (mobile view)

When a lead exhibits a significant activity type, such as multiple returns to the site or browsing expensive properties, the agent is notified of this behavior. This information is stored in the back office for agents to reference whenever additional knowledge is needed.

Zurple Reviews (56)

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Rebecca Z.

Sales Associate

Small-Business (50 or fewer emp.)

2/28/2019

"I'm a down market, it does take patience"

4/5

What do you like best about Zurple?

The drip campaigns. Executed at right time, amt of touch, without being pushy or overly aggressive. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Can't get descriptive enough about the buyer requirements, ie, age of home, structure, view of golf/water/preserve Review collected by and hosted on G2.com.

Recommendations to others considering Zurple:

Give the system a few months to produce. It is not AI. You have to interact with people. Review collected by and hosted on G2.com.

What problems is Zurple solving and how is that benefiting you?

In a saturated market with realtors, getting and retaining customers. I've achieved higher earning power with a better caliber of customer.

I earn 20%+ revenue/yr from zurple related customers (buyers mainly). Review collected by and hosted on G2.com.

Response from Armand Gatdula of Zurple

edit

Thank you for your feedback. We are currently working on some new features we feel you will find very useful. Stay tuned!

James W.

Realtor

Small-Business (50 or fewer emp.)

10/18/2022

"Beware of Zurple! They will try to STEAL your clients"

0/5

What do you like best about Zurple?

Zurple is a great way to get a ton of low converting leads through Facebook ads. Leads are cheap but you get what you pay for. The automated messages aren't great and didn't get much response. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Leads are very low converting. Once I terminated, ZURPLE imitated me and sent messages to ALL OF MY CLIENTS (Zurple sourced and otherwise) asking if they could continue sending them properties! These are HORRENDOUS business practices and I'm having to put out fires left and right from confused and annoyed clients. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

1/13/2023

"Read my review before you sign up with Zurple"

0/5

What do you like best about Zurple?

Sorry, I can't think of one thing that is helpful Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Continued to charge after my pre-paid 1 year contract was up. Caleb, my account manager refused to refund me the one month even though I prepaid over $7,000 for 1 year. Further, Caleb would not give me his supervisor's email or number. Bad leads, some were from other realtors. Waste of money. I don't expect you to post this email, but, don't worry, it will be posted in many other places. Review collected by and hosted on G2.com.

Heather F.

Real Estate Broker

Small-Business (50 or fewer emp.)

4/8/2022

"Run! Complete fraudsters who will steal your money!"

0/5

What do you like best about Zurple?

It's difficult to find anything positive due to their deceptive business practices. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

They pitched and I bought into a completely different service than what was received. I immediately recognized this and tried to stop and cancel it. They refused to cancel or even pass me along to a supervisor. Their customer service tactics are very slick, they conveniently hang up on you when you are calling them to action, and they strangely have to "call you back" from a better connection on every call. They're literally trying to steal $4200 from me for a few days of nothing I wanted. Review collected by and hosted on G2.com.

Recommendations to others considering Zurple:

Please please do not work this company. They have amazingly slick customer service/sales people who will sell you on exactly what real estate brokers are looking for. You will NOT get legitimate leads of sellers genuinely looking to connect with a local agent. That is what I was looking for in - leads where sellers are looking to connect with a local agent for local expertise. Not a "click for home value" button or a site where users are forced to login before they can search for a home. No one wants to do that. I would have never signed up for this if this was explained to me. They refuse to let me speak to a supervisor and find clever ways to say something is wrong with their phone and hang up. They will not cancel my subscription and are trying to take $4200 from me. Run! Review collected by and hosted on G2.com.

What problems is Zurple solving and how is that benefiting you?

None and they refuse to solve mine by acknowledging I was sold a story and won't do the right thing and cancel my subscription. I'm not even asking for a refund, simply to cancel my subscription. Thieves. Review collected by and hosted on G2.com.

Kellie K.

Owner/Broker

Small-Business (50 or fewer emp.)

6/2/2021

"Nice platform/Customer service could be improved."

3.5/5

What do you like best about Zurple?

Nice platform with landing pages. Ability to see homes the clients favorite and when they are looking. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Customer servicde is challenging. I own a small brokerage and contract with many companies for real estate services for my agents. Zurple does not take phone calls. You have to put in a ticket request and wait for them to tell you when someone will call. You get a window and have to sit by your phone. The caller ID has an odd name when they call that looks like It is a telemarketer. Zurple used to have great customer service. They have gone downhill. I used to be able to call and someone would answer. Hopefully It gets better as they say It will. Review collected by and hosted on G2.com.

Karen O.

Real Estate Agent

Small-Business (50 or fewer emp.)

10/18/2021

"Beware"

0/5

What do you like best about Zurple?

The account manager that disappeared, including his phone being disconnected shortly after taking my payment information. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Receiving a website platform that was not legible, unlike anything I've ever seen, and poor customer support that could barely speak English. Along with no access to my account manager. Review collected by and hosted on G2.com.

Dustin G.

Small-Business (50 or fewer emp.)

9/17/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great services and prompt customer service"

5/5

What do you like best about Zurple?

The intelligence-based, automated, constant contact of my very large database is extremely important to us. It also allows us to automatically make the, sometimes necessary, large number of 'soft-touches' that are required before a new lead engages, at which point we can take over the client's care personally. Also, our account representative is always very prompt in responding to questions, concerns, or changes we ask to make. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Cost is fairly high, depending upon the number of services. There are also certain lead generating services that don't integrate with the Zurple lead capture system, i.e. social media forms. Review collected by and hosted on G2.com.

What problems is Zurple solving and how is that benefiting you?

We've converted many leads that likely would not have been converted without the many automatic soft-touches that the Zurple lead system provides. With so many non-active leads in our database, these converted leads may not have been kept in touch with for the time it took for them to be ready to act. Review collected by and hosted on G2.com.

Michael L.

Professor of Design and Innovation and Member of the International Advisory Board

Small-Business (50 or fewer emp.)

9/15/2020

"People like it and it works"

5/5

What do you like best about Zurple?

Zurple automates follow up AND notifies agents about the results of interactions. For those who are not "quite ready" Zurple allows you to "set it and forget it" until such time as the prospect is ready to become a real client. For prospects in the "dormant" stage, they interact with Zurple until they are ready. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

The pictures displayed could be better. It does not allow the recipient to optimize by device which would help. Review collected by and hosted on G2.com.

Ryan K G.

Real Estate Agent

Small-Business (50 or fewer emp.)

9/15/2020

"Good but could be a whole lot better."

2.5/5

What do you like best about Zurple?

Leads are OK, I do like the CRM or Back office. Review collected by and hosted on G2.com.

What do you dislike about Zurple?

Customer service is a joke. The sales team promises things that are not delivered. Client Search parameters are very limited. You do not own the URL of your site. Review collected by and hosted on G2.com.