# Best Mobile Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, Prisma, The Trade Desk, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 16, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Advertising Software Is Best for Your Use Case? - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Humanity Schedule by TCP Humanity Schedule by TCP provides a flexible approach to employee scheduling, no matter where your teams work or what device they use. Humanity Schedule automates dynamic scheduling and shift planning to eliminate over-scheduling issues and staffing errors, reduces unexpected labor costs, and mitigates compliance concerns to create an efficient, stress-free scheduling experience for managers and employees alike.  With Humanity Schedule, you easily fill coverage gaps with AI-driven demand forecasting, avoid scheduling conflicts with adaptive scheduling capabilities, and eliminate manual tasks and overspending — all in one solution that ensures compliance and clarity for every employee. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-16T20%3A54%3A48Z&secure%5Bdisplayable_resource_id%5D=1129&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2917&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2917&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fpage%3D4&secure%5Btoken%5D=8dcfa59843e76c019536d452a3908b0fb71a9bd6e6dc23fa14b25a7bbf33803d&secure%5Burl%5D=https%3A%2F%2Ftcpsoftware.com%2Fproducts%2Fhumanity%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size. **Average Rating:** 4.2/5.0 **Total Reviews:** 142 **How Do G2 Users Rate TikTok Ads?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind TikTok Ads?** - **Seller:** [TikTok](https://www.g2.com/sellers/tiktok) - **Year Founded:** 2018 - **HQ Location:** Los Angeles, California - **Twitter:** @tiktok (24,665 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/33246798/ (88,539 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are TikTok Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Reach (4 reviews) - Features (4 reviews) - Advertising (3 reviews) - Analytics (3 reviews) **Cons:** - Campaign Management (2 reviews) - Limited Features (2 reviews) - Targeting Optimization (2 reviews) - Technical Issues (2 reviews) - Audience Limitations (1 reviews) ### What Do G2 Reviewers Say About TikTok Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of TikTok Ads, facilitating video creation, sharing, and analytics for effective marketing. - Users love TikTok Ads for their **massive audience reach** and ability to create impactful, engaging content effortlessly. - Users love the **natural integration of ads** into TikTok, enhancing user experience while effectively reaching audiences. - Users love the **seamless integration and creativity** of TikTok Ads, effectively reaching diverse and engaged audiences. - Users appreciate the **easy and insightful analytics** of TikTok Ads, enhancing ad performance tracking and campaign management. **Cons:** - Users find **limited control over ad placements** and slow campaign spending to be frustrating drawbacks of TikTok Ads. - Users are frustrated with the **limited features** of TikTok Ads, affecting targeting and campaign performance. - Users find the **limited targeting options** of TikTok Ads frustrating compared to other social media platforms. - Users often face **technical issues** with TikTok Ads, including a steep learning curve and unpredictable algorithm performance. - Users find the **algorithm's limitations** frustrating, leading to repetitive content and an overload of ads. #### What Are Recent G2 Reviews of TikTok Ads? **"[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)"** **Rating:** 4.5/5.0 stars *— Raúl S.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12458747) --- **"[Very low CPMs: a great tool for diversifying channels](https://www.g2.com/survey_responses/tiktok-ads-review-12446260)"** **Rating:** 4.0/5.0 stars *— nicolas a.* [Read full review](https://www.g2.com/survey_responses/tiktok-ads-review-12446260) --- #### What Are G2 Users Discussing About TikTok Ads? - [What is TikTok Ads used for?](https://www.g2.com/discussions/what-is-tiktok-ads-used-for) - [What is the best content for TikTok?](https://www.g2.com/discussions/what-is-the-best-content-for-tiktok) - 1 comment - [Are TikTok ads effective?](https://www.g2.com/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote - [What are the features of TikTok?](https://www.g2.com/discussions/what-are-the-features-of-tiktok) - [Can you advertise in TikTok?](https://www.g2.com/discussions/can-you-advertise-in-tiktok) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 182 **How Do G2 Users Rate The Trade Desk?** - **Close Ecosystem API:** 8.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users commend The Trade Desk for its **powerful data-driven approach** and advanced targeting capabilities, enhancing campaign performance. - Users appreciate the **ease of use** of The Trade Desk, with intuitive setup and streamlined media buying options. - Users value the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign precision and effectiveness. - Users appreciate the **advanced targeting options** of The Trade Desk, enabling effective and diverse audience engagement. - Users value the **user-friendly campaign management** of The Trade Desk, streamlining optimization and enhancing performance tracking. **Cons:** - Users report a **steep learning curve** for new users, which can be overwhelming without proper training. - Users note that the **high costs and steep learning curve** make The Trade Desk challenging for smaller campaigns. - Users struggle with the **steep learning curve** of The Trade Desk, finding it challenging to navigate its complexities. - Users find the **complex setup** of The Trade Desk challenging, particularly due to the steep learning curve for new team members. - Users find the **difficult setup** of The Trade Desk can hinder effective use, especially for newcomers or small teams. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Media Planner, Assistant Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (170 reviews) - Efficiency (55 reviews) - Campaign Management (54 reviews) - Navigation Ease (49 reviews) - User Interface (49 reviews) **Cons:** - Slow Performance (67 reviews) - Technical Issues (53 reviews) - Error Issues (52 reviews) - Functionality Limitations (44 reviews) - Software Bugs (40 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users find Prisma very **easy to use** , appreciating its straightforward navigation and organized data management. - Users value the **efficiency** of Prisma, appreciating its fast, user-friendly design that optimizes workflow and accuracy. - Users value the **organized campaign workflow** of Prisma, enhancing efficiency and streamlining processes across multiple campaigns. - Users praise the **intuitive navigation** of Prisma, finding it visually clear and easy to explore. - Users praise the **clear and visually appealing interface** of Prisma, making navigation enjoyable and efficient. **Cons:** - Users report **slow performance** with Prisma, noting glitches and difficulties during invoicing and campaign creation. - Users encounter **technical issues** with bugs and errors that disrupt functionality, despite prompt customer support. - Users often face **error issues** with Prisma, requiring multiple attempts to save changes and manage budgets efficiently. - Users find the **functionality limitations** of Prisma challenging, leading to confusion and frustration during use. - Users report experiencing **software bugs** in Prisma, including unlabeled buttons and frustrating glitches affecting usability. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### 4. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (26 reviews) - Ease of Use (26 reviews) - Advertising Management (22 reviews) - Audience Reach (21 reviews) - Campaign Management (20 reviews) **Cons:** - Ad Issues (16 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (12 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **effective audience targeting** of Facebook for Business, enhancing business reach and engagement significantly. - Users find Facebook for Business exceptionally **user-friendly** , making it easy to promote, connect, and manage their activities. - Users appreciate the **global advertising capability** of Facebook for Business, effectively reaching wider audiences and new clients. - Users value the **extensive audience reach** of Facebook for Business, significantly boosting visibility and engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, boosting visibility and client outreach effortlessly. **Cons:** - Users find it challenging to navigate **ad issues** , facing restrictions and frequent bans in Facebook for Business. - Users express frustration over **poor customer support** , making it challenging to resolve issues promptly on Facebook for Business. - Users find **ad management issues** frustrating due to automatic feature toggles and difficulties with Facebook’s advertising policies. - Users find Facebook for Business's **poor interface design** frustrating, making campaign management complex and unintuitive. - Users criticize the **limited features** of Facebook for Business, finding the platform lacking in creativity and flexibility. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 5. [Google AdMob](https://www.g2.com/products/google-admob/reviews) Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. **Average Rating:** 4.3/5.0 **Total Reviews:** 66 **How Do G2 Users Rate Google AdMob?** - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Google AdMob?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Top Industries:** Computer Software, Computer Games - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Google AdMob's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - User Interface (1 reviews) **Cons:** - Insufficient Support (1 reviews) ### What Do G2 Reviewers Say About Google AdMob? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Google AdMob, noting its friendly interface and useful analytics. - Users praise the **easy-to-use interface** of Google AdMob, along with its excellent graphing capabilities and high eCPM rates. **Cons:** - Users report **insufficient support** from Google AdMob, especially during automatic eCPM drops and issue resolution. #### What Are Recent G2 Reviews of Google AdMob? **"[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)"** **Rating:** 5.0/5.0 stars *— Johan L.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240) --- **"[Best and trustworthy app monetization platform](https://www.g2.com/survey_responses/google-admob-review-10415141)"** **Rating:** 5.0/5.0 stars *— Akshat R.* [Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141) --- #### What Are G2 Users Discussing About Google AdMob? - [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment - [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india) - [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob) - [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work) - [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay) ### 6. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 754 **How Do G2 Users Rate AdRoll?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users praise AdRoll for its **ease of use** , making digital marketing accessible even for beginners. - Users value the **efficiency of AdRoll's ad management** , streamlining retargeting and improving engagement across multiple channels. - Users value the **user-friendly campaign management** of AdRoll, enabling easy setup and effective cross-channel advertising. - Users appreciate the **easy setup** of AdRoll, allowing quick campaign launch and effective branding establishment. - Users appreciate the **incredible customer support** from AdRoll, highlighting quick responses and genuine assistance for campaign success. **Cons:** - Users find AdRoll's **limited features** hinder effective video integration and support across various platforms. - Users find **campaign setup confusing** at times, affecting the ease of managing their advertising efforts. - Users find the **reporting limitations** in AdRoll cumbersome, complicating quick access to essential campaign metrics. - Users find AdRoll to be **expensive** , especially with multiple charges for edits and complex reporting. - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. #### What Are Recent G2 Reviews of AdRoll? **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 7. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** from Simpli.fi, ensuring assistance is always accessible and helpful. - Users find Simpli.fi **extremely user-friendly** , complemented by helpful support, enhancing their campaign management experience effortlessly. - Users value the **helpful support team** of Simpli.fi, ensuring assistance is always available for campaign success. - Users commend the **helpful support team** of Simpli.fi, enhancing the overall usability and campaign effectiveness. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , enhancing client service and campaign effectiveness. **Cons:** - Users find Simpli.fi to be **expensive** due to lack of pricing transparency and high OTT inventory costs. - Users are frustrated by the **extra fees** that were not disclosed, making budgeting and trust difficult. - Users express concern over the **lack of clarity** in onboarding and pricing, complicating trust in services provided. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding** process frustrating, with unclear fees and a steep learning curve for new users. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 8. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.5/5.0 **Total Reviews:** 191 **How Do G2 Users Rate Bannerflow?** - **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Bannerflow?** - **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (610 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (153 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 46% Mid-Market, 30% Enterprise #### What Are Bannerflow's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Bannerflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding collaboration capabilities** of Bannerflow, enhancing productivity and teamwork across departments. - Users value the **creative freedom** Bannerflow provides, allowing intuitive design of professional banners for diverse campaigns. - Users appreciate the **excellent customer support** from Bannerflow, which is efficient and highly professional. - Users value the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly. - Users value the **efficiency** of Bannerflow, enhancing collaboration and streamlining workflows for increased productivity. **Cons:** - Users find the **learning curve steep** , requiring advanced skills and time to master Bannerflow's features and design capabilities. - Users find the **limited features** of Bannerflow restrict creative flexibility and complicate the design process. - Users find **training difficult** due to the high skill requirement and challenging features of Bannerflow. - Users find the **complexity** of Bannerflow overwhelming, as mastering its features and design tools can be challenging. - Users feel **highly restricted** by the limited customization options available in Bannerflow, affecting their creative freedom. #### What Are Recent G2 Reviews of Bannerflow? **"[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)"** **Rating:** 4.5/5.0 stars *— Michele V.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052) --- **"[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)"** **Rating:** 5.0/5.0 stars *— Verified User in Leisure, Travel & Tourism* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235) --- #### What Are G2 Users Discussing About Bannerflow? - [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for) - [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform) - [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote - [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote - [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote ### 9. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Close Ecosystem API:** 6.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (27 reviews) - Campaign Management (23 reviews) - Analytics (21 reviews) - Audience Targeting (21 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Quantcast Platform, finding it simple to create reports and optimize campaigns. - Users appreciate the **intuitive user interface** of Quantcast Platform, which simplifies campaign setup and insights viewing. - Users value the **user-friendly interface** for creating custom reports and optimizing campaign performance seamlessly. - Users appreciate the **helpful analytics** of the Quantcast Platform, enhancing their campaign insights and decision-making efficiency. - Users value the **effective audience targeting** of Quantcast Platform, leading to improved impressions and clicks. **Cons:** - Users express frustration over **limited features** , such as the inability to duplicate campaigns and lack of bulk editing options. - Users are frustrated by the **missing features** , including bulk editing options and inadequate support for complex campaigns. - Users experience **poor reporting** capabilities on the Quantcast Platform, leading to delays and inefficiencies in data analysis. - Users face **reporting issues** with lacking API connections and inconsistent scheduled reports, causing delays and inefficiencies. - Users express frustration over **reporting limitations** , including lack of API connections and issues with automated report summaries. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 10. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Celtra?** - **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Designer, Account Manager - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users love the **efficiency improvement** with Celtra, allowing rapid creation and collaboration on varied design templates. - Users value the **efficient collaboration** features of Celtra, which streamline processes and enhance teamwork across teams. - Users commend Celtra for its **exceptional creativity feature** , enabling fast and varied design generation effortlessly. - Users value Celtra's **design quality** , enabling seamless creation of high-quality, versatile templates and assets efficiently. - Users find Celtra's **ease of use** exceptional, streamlining design processes with efficient template generation and asset sharing. **Cons:** - Users notice **functionality limitations** in project management and exporting options, which complicates their overall experience with Celtra. - Users note the **limited features** of Celtra, particularly for small projects, making it cumbersome for basic tasks. - Users find the **complex setup** and lack of established templates in Celtra cumbersome for simple projects. - Users find the **complex setup** of Celtra challenging, especially for smaller campaigns and managing projects effectively. - Users find the **difficult setup** of Celtra complex, especially for small projects, making it cumbersome to use. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 11. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 295 **How Do G2 Users Rate Fluency?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 25% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Efficiency (67 reviews) - Campaign Management (61 reviews) - Customer Support (61 reviews) - Budget Management (59 reviews) **Cons:** - Learning Curve (45 reviews) - Steep Learning Curve (32 reviews) - Software Bugs (29 reviews) - Navigation Issues (25 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, making account management and navigation seamless and efficient. - Users commend Fluency for its **efficiency** , significantly reducing time spent on budgeting and account management tasks. - Users commend Fluency for its **effective campaign management** , enabling precise budgeting and enhanced control over performance. - Users praise the **top-notch customer support** of Fluency, appreciating the team's availability and responsiveness. - Users find that Fluency greatly enhances **budget management** , streamlining pacing tasks and improving efficiency significantly. **Cons:** - Users find the **learning curve challenging** , suggesting clearer materials could enhance the overall experience with Fluency. - Users note a **steep learning curve** with Fluency, requiring time to acclimate to its complex interface and navigation. - Users face **software bugs** that disrupt workflow, compounded by insufficient support and unwelcome interface changes. - Users often face **navigation issues** , making the platform feel less fluid, especially after updates. - Users experience frequent **error issues** that hinder workflow and diminish support quality compared to previous standards. #### What Are Recent G2 Reviews of Fluency? **"[Automation-Driven Efficiency with Some Bugs](https://www.g2.com/survey_responses/fluency-review-10495784)"** **Rating:** 4.5/5.0 stars *— James M.* [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) --- **"[Comprehensive Reporting and Attribution That Drives Actionable Insights](https://www.g2.com/survey_responses/fluency-review-13087220)"** **Rating:** 4.0/5.0 stars *— Mackenzie B.* [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) --- ### 12. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more. **Average Rating:** 4.1/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Innovid?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Innovid?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,160 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Strategist, Social Media Coordinator - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 43% Enterprise, 42% Mid-Market #### What Are Innovid's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - User Interface (9 reviews) - Campaign Management (8 reviews) - Ad Management (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (6 reviews) - Steep Learning Curve (5 reviews) - Time-Consuming (5 reviews) - Time-Consumption (5 reviews) - Campaign Management (4 reviews) ### What Do G2 Reviewers Say About Innovid? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Innovid, appreciating its intuitive UI and seamless integration for ad management. - Users highlight Innovid's **intuitive and user-friendly interface** , making campaign setup quick and easy. - Users appreciate the **intuitive campaign management** in Innovid, making ad management easy and organized across platforms. - Users value the **intuitive interface** of Innovid, which simplifies ad management and enhances campaign organization. - Users value the **intuitive interface** of Innovid, making campaign management easy and seamless for everyday tasks. **Cons:** - Users struggle with the **high learning curve** of Innovid, facing challenges in setup and ongoing adjustments. - Users encounter a **steep learning curve** with Innovid, complicating use and resulting in significant delays and frustrations. - Users find Innovid's learning curve **time-consuming** , often leading to delays and inefficient ticket-based support processes. - Users find Innovid to be **time-consuming** due to slow support and steep learning curves impacting their productivity. - Users report **inefficiencies in campaign management** with Innovid, affecting digital asset uploads and overall campaign effectiveness. #### What Are Recent G2 Reviews of Innovid? **"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"** **Rating:** 5.0/5.0 stars *— vaishali .* [Read full review](https://www.g2.com/survey_responses/innovid-review-11786764) --- **"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"** **Rating:** 4.5/5.0 stars *— Gandharva P.* [Read full review](https://www.g2.com/survey_responses/innovid-review-11782236) --- #### What Are G2 Users Discussing About Innovid? - [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for) ### 13. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Insights (2 reviews) - Range (2 reviews) - Results (2 reviews) **Cons:** - Complex User Interface (2 reviews) - Complexity (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users find Basis to be **extremely easy to use** , with helpful support and seamless integrations enhancing their experience. - Users appreciate the **easy navigation** and **helpful support** of Basis, enhancing their digital business management experience. - Users value the **excellent reporting metrics** of Basis, enjoying quick access to comprehensive marketplace insights. - Users value the **outstanding customer support** and impressive range of features offered by Basis in programmatic advertising. - Users highlight the **outstanding customer support** of Basis, appreciating their quick responses and proactive updates. **Cons:** - Users find the **complex user interface** challenging, often leading to inconvenience when generating reports. - Users find the system **quite complicated** , making it not user-friendly for everyone. - Users find the system **complex and not user-friendly** , leading to challenges in navigation and usability. - Users find the **complex reporting** process to be inconvenient, impacting their overall experience with the product. - Users find the **complex usability** of Basis challenging, making it difficult for everyone to navigate effectively. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 14. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (17 reviews) - Ease of Use (17 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users commend Viant Technology for their **exceptional customer support** , highlighting quick and helpful assistance when issues arise. - Users highlight the **ease of use** of Viant Technology, making campaign management straightforward and efficient. - Users love the **easy setup** of Viant Technology, enabling quick campaign launches and efficient management. - Users value the **setup ease** of Viant Technology, appreciating its intuitive navigation and efficient campaign management. - Users commend Viant Technology for their **exceptional team helpfulness** , ensuring smooth campaign management and support. **Cons:** - Users find the **limited reporting** on Viant Technology to be frustrating, lacking clarity and essential KPIs. - Users find the **reporting limitations** frustrating, wishing for easier access to detailed KPIs and metrics. - Users find the **complex reporting** system frustrating due to unclear metrics and a steep learning curve. - Users struggle with **editing difficulties** , finding the bulk edit feature and navigation to be less intuitive. - Users find the **learning curve steep** , making navigation and advanced features challenging, especially for beginners. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 15. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 **How Do G2 Users Rate Google Marketing Platform?** - **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Ease of Use:** 7.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Google Marketing Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Mid-Market, 27% Enterprise #### What Are Google Marketing Platform's Pros and Cons? **Pros:** - Features (4 reviews) - Campaign Management (3 reviews) - Ease of Use (3 reviews) - Efficiency (3 reviews) - Performance Results (3 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Google Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **integrated management** of Google Marketing Platform, streamlining data, ads, and reporting effortlessly in one place. - Users value the **integrated campaign management** of Google Marketing Platform, simplifying decision-making and enhancing performance tracking. - Users value the **ease of use** of Google Marketing Platform, streamlining data management and decision-making efficiently. - Users commend the **efficiency** of Google Marketing Platform for seamlessly integrating marketing data and tools in one place. - Users appreciate the **comprehensive performance tracking** of Google Marketing Platform, simplifying data-driven marketing and campaign management. **Cons:** - Users find the **complexity of the interface** daunting, especially for beginners unfamiliar with marketing tools and analytics. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics tools. - Users find the **complex setup** of Google Marketing Platform to be challenging, particularly for beginners lacking prior experience. - Users feel the **difficult setup** of Google Marketing Platform presents a steep learning curve for beginners. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with underutilized features. #### What Are Recent G2 Reviews of Google Marketing Platform? **"[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)"** **Rating:** 4.0/5.0 stars *— Michele C.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) --- **"[Unified Marketing Insights with a Steep Learning Curve](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)"** **Rating:** 4.0/5.0 stars *— Rohit K.* [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) --- #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### 16. [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews) SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results **Average Rating:** 4.8/5.0 **Total Reviews:** 44 **How Do G2 Users Rate SplitMetrics Acquire?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind SplitMetrics Acquire?** - **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc) - **Year Founded:** 2014 - **HQ Location:** Wilmington, DE - **Twitter:** @SplitMetrics (1,500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (167 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** E-Learning, Leisure, Travel & Tourism - **Company Size:** 41% Mid-Market, 32% Small-Business #### What Are SplitMetrics Acquire's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (6 reviews) - Features (6 reviews) - Time-saving (6 reviews) - Automation (5 reviews) **Cons:** - Limited Features (3 reviews) - Data Inaccuracy (2 reviews) - Ineffective Recommendations (2 reviews) - Lack of Detail (2 reviews) - Budget Management (1 reviews) ### What Do G2 Reviewers Say About SplitMetrics Acquire? *AI-generated summary from verified user reviews* **Pros:** - Users love SplitMetrics Acquire for its **ease of use** and intuitive interface, enhancing their workflow efficiency. - Users commend the **fantastic customer support** of SplitMetrics Acquire, noting their proactivity and dedication to user success. - Users value the **intuitive interface and powerful features** of SplitMetrics Acquire, enhancing their campaign management efficiency. - Users value the **time-saving automation** features of SplitMetrics Acquire, enhancing efficiency and allowing focus on strategy. - Users value the **automation features** in SplitMetrics Acquire, significantly reducing manual tasks and enhancing campaign management efficiency. **Cons:** - Users note that some features, like **Keyword Discovery** , lack depth and refinement, limiting their overall effectiveness. - Users experience **data inaccuracy** with SplitMetrics Acquire, particularly with the relevance of keywords in Keyword Discovery. - Users find the **ineffective recommendations** of the Keyword Discovery tool limits its overall value for keyword research. - Users note a **lack of detail** in some features, with room for improvement in reporting and tool depth. - Users desire better **control over bid strategies** to prevent exceeding budget limits and ensure effective execution. #### What Are Recent G2 Reviews of SplitMetrics Acquire? **"[Streamlined Apple Search Ads with Responsive Support](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13076941)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-13076941) --- **"[Generous Free Plan and a Smooth Iris AI Interface](https://www.g2.com/survey_responses/splitmetrics-acquire-review-12681291)"** **Rating:** 5.0/5.0 stars *— Valeriia S.* [Read full review](https://www.g2.com/survey_responses/splitmetrics-acquire-review-12681291) --- ### 17. [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 **How Do G2 Users Rate MobileAction?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.3/10) **Who Is the Company Behind MobileAction?** - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction (6,629 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mobile-action/ (107 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small-Business, 41% Mid-Market #### What Are MobileAction's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Features (9 reviews) - Helpful (8 reviews) - Customer Support (6 reviews) - Insights (6 reviews) **Cons:** - Lack of Information (3 reviews) - Limited Features (3 reviews) - UX Improvement (3 reviews) - Ad Issues (2 reviews) - Data Inaccuracy (2 reviews) ### What Do G2 Reviewers Say About MobileAction? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of MobileAction, highlighting quick implementation and simple integration for daily tasks. - Users value the **ease of use and seamless integration** of MobileAction, enhancing daily workflow and productivity. - Users praise **MobileAction's seamless integration of ASA and ASO tools** , significantly improving their campaign management efficiency. - Users commend the **responsive customer support** of MobileAction, appreciating their helpful and proactive assistance. - Users find MobileAction's **integrated ASO and ASA tools** invaluable for optimizing app performance and streamlining workflows. **Cons:** - Users feel a **lack of information** on performance improvement and competitor analysis in MobileAction, hindering effective strategies. - Users note the **limited features** of MobileAction, particularly when customizing reports and conducting specific analyses. - Users find the **user experience requiring improvements** as it may have a steep learning curve for newcomers. - Users find **ad metrics confusing** and note inconsistencies in the creative tab, impacting clarity and usability. - Users find **data inaccuracy** in metrics and publishing details, causing confusion in their analysis experience. #### What Are Recent G2 Reviews of MobileAction? **"[Perfect for managing both ASA and ASO in one place](https://www.g2.com/survey_responses/mobileaction-review-11504618)"** **Rating:** 5.0/5.0 stars *— Timofei O.* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618) --- **"[efficient and rewarding partnership](https://www.g2.com/survey_responses/mobileaction-review-11509991)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991) --- #### What Are G2 Users Discussing About MobileAction? - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments ### 18. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Connect?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Connect?** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### What Are Connect's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### What Do G2 Reviewers Say About Connect? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Connect, making campaign setup and management intuitive and efficient. - Users value the **wide range of audience targeting options** available, enhancing their campaigns effectively for clients. - Users appreciate the **seamless campaign management** in Connect, simplifying workflows and enhancing overall efficiency. - Users value the **responsive customer support** of Connect, enhancing confidence and satisfaction with the product. - Users appreciate the **easy setup** of Connect, enhancing workflow and efficiency for managing campaigns and marketing strategies. **Cons:** - Users find the **lack of clarity in reports** frustrating, complicating the tracking of tactics like geofencing. - Users find **poor reporting** a challenge, desiring easier access to essential metrics and streamlined sharing options. - Users often struggle with **reporting issues** as generating and sharing reports can be time-consuming and confusing. - Users find it challenging to **build and manage audiences** , often feeling uncertain about the software's functionality. - Users often face challenges with **audience targeting** , experiencing difficulties in building and managing audiences effectively. #### What Are Recent G2 Reviews of Connect? **"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/connect-review-11877730) --- **"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"** **Rating:** 5.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/connect-review-11884314) --- ### 19. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, making campaign building efficient and enjoyable. - Users value the **responsive customer support** of Zeta Marketing Platform, enhancing collaboration and facilitating quick turnaround times. - Users value the **intuitive interface and comprehensive features** of Zeta Marketing Platform, enhancing campaign efficiency and brand consistency. - Users praise the **intuitive interface** of Zeta Marketing Platform, enhancing efficiency and ease during campaign setup. - Users highlight the **rapid campaign deployment** with Zeta Marketing Platform, significantly improving their time to market. **Cons:** - Users find that the **learning curve is steep** , making dynamic personalization overly complicated and overwhelming for beginners. - Users experience **campaign issues** like slow loading speeds, poor search functions, and lack of organization in campaigns. - Users find the **missing features** in Zeta Marketing Platform impact their overall experience and functionality negatively. - Users find Zeta Marketing Platform's interface to be **overly complex and challenging** , especially for newcomers navigating its features. - Users find Zeta Marketing Platform's **poor usability** due to its complex interface, overwhelming information, and navigation challenges. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 20. [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Sharethrough?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind Sharethrough?** - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough (5,075 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Sharethrough? **"[Phenomenal sales team with a great structure.](https://www.g2.com/survey_responses/sharethrough-review-8021815)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) --- **"[Success in innovating for food/dining client with dynamic captioned videos](https://www.g2.com/survey_responses/sharethrough-review-8022870)"** **Rating:** 5.0/5.0 stars *— Zachary J.* [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) --- #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) ### 21. [Start.io](https://www.g2.com/products/start-io/reviews) Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Start.io?** - **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Start.io?** - **Seller:** [Start.io](https://www.g2.com/sellers/start-io) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @Start_io_ (7,012 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/start-io/ (154 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 49% Small-Business, 37% Mid-Market #### What Are Start.io's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Audience Targeting (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Innovation (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Ineffective Advertising (1 reviews) - Integration Problems (1 reviews) - Poor Reporting (1 reviews) - Required Knowledge (1 reviews) ### What Do G2 Reviewers Say About Start.io? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **proactive and professional customer support** , highlighting the team's extensive knowledge and assistance. - Users value the **real-time audience targeting** of Start.io, enhancing personalization and leveraging AI for effective ads. - Users appreciate the **ease of integration** with Google Ads on Start.io, simplifying their mediation setup significantly. - Users value the **efficiency** of Start.io, appreciating its seamless integration and steady performance in Google Ads mediation. - Users commend the **innovation** at Start.io, noting strong sales leadership and a commitment to thoughtful business growth. **Cons:** - Users find the **difficult setup** due to inadequate documentation, often needing to explore or test manually for guidance. - Users express disappointment with Start.io's **ineffective advertising** , noting their partnership was not promoted despite historical precedents. - Users struggle with **integration problems** , which hinder their ability to effectively compete for business in the US. - Users experience **occasional reporting issues** , which are crucial for effectively managing their advertising campaigns. - Users find the **documentation lacking** , leading to occasional slowdowns and challenges in setup and functionality. #### What Are Recent G2 Reviews of Start.io? **"[It's one of the best product i have come across within few months](https://www.g2.com/survey_responses/start-io-review-11400298)"** **Rating:** 5.0/5.0 stars *— Subham S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11400298) --- **"[App is great for monetization and smart targeting](https://www.g2.com/survey_responses/start-io-review-11378243)"** **Rating:** 4.0/5.0 stars *— Roshish S.* [Read full review](https://www.g2.com/survey_responses/start-io-review-11378243) --- #### What Are G2 Users Discussing About Start.io? - [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for) ### 22. [Optmyzr](https://www.g2.com/products/optmyzr/reviews) Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month. **Average Rating:** 4.7/5.0 **Total Reviews:** 127 **How Do G2 Users Rate Optmyzr?** - **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.3/10) **Who Is the Company Behind Optmyzr?** - **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr) - **Year Founded:** 2013 - **HQ Location:** Foster City, CA - **Twitter:** @Optmyzr (2,516 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3195009/ (126 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 77% Small-Business, 19% Mid-Market #### What Are Optmyzr's Pros and Cons? **Pros:** - Analytics (2 reviews) - Automation (2 reviews) - Efficiency (2 reviews) - Efficiency Improvement (2 reviews) - Optimization Algorithms (2 reviews) **Cons:** - Limited Features (2 reviews) - Budget Management (1 reviews) - Inadequate Search Functionality (1 reviews) - Learning Curve (1 reviews) - Limited Control (1 reviews) ### What Do G2 Reviewers Say About Optmyzr? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless integration and powerful analytics** of Optmyzr, enhancing campaign efficiency and performance insights. - Users highlight the **efficiency of automation** in Optmyzr, saving significant time and enhancing campaign management effortlessly. - Users value the **efficiency improvements** Optmyzr offers, significantly reducing manual work and freeing time for strategic tasks. - Users highlight the **significant efficiency improvements** with Optmyzr, saving valuable time for more strategic tasks. - Users value the **efficiency of optimization algorithms** in Optmyzr, saving time and enhancing campaign performance effortlessly. **Cons:** - Users find the **limited report design customization** hinders their ability to present insights effectively and consistently. - Users find the **budget management tool time-consuming to learn** , which can initially hinder usability and efficiency. - Users find the **inadequate search functionality** limits their ability to sift through or exclude data effectively. - Users find the **learning curve challenging** , requiring time to effectively use the budget management tool in Optmyzr. - Users find **limited control over report customization** , hindering branding and presentation flexibility for client reports. #### What Are Recent G2 Reviews of Optmyzr? **"[Efficient Campaign Management with Room for Improved Comparisons](https://www.g2.com/survey_responses/optmyzr-review-13059330)"** **Rating:** 4.5/5.0 stars *— Heath K.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13059330) --- **"[Indispensable Tool with Stellar Customization and Support](https://www.g2.com/survey_responses/optmyzr-review-13034886)"** **Rating:** 5.0/5.0 stars *— Betty G.* [Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886) --- #### What Are G2 Users Discussing About Optmyzr? - [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for) ### 23. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 **How Do G2 Users Rate Roku OneView (formerly Dataxu)?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Roku OneView (formerly Dataxu)?** - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku (247,565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®) - **Ownership:** NASDAQ:ROKU **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **"[Great platform for OTT buys](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) --- **"[AEG TV on Roku advertising](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)"** **Rating:** 5.0/5.0 stars *— Monetia S.* [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) --- #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) ### 24. [AdGate Media](https://www.g2.com/products/adgate-media/reviews) AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website **Average Rating:** 4.5/5.0 **Total Reviews:** 72 **How Do G2 Users Rate AdGate Media?** - **Close Ecosystem API:** 9.1/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind AdGate Media?** - **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media) - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @AdGateMedia (1,008 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adgate-media-limited-liability-company/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software engineer - **Top Industries:** Marketing and Advertising, Consumer Goods - **Company Size:** 58% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of AdGate Media? **"["AdGate Media: Pioneering Success Through Performance and Rewards"](https://www.g2.com/survey_responses/adgate-media-review-9360715)"** **Rating:** 4.5/5.0 stars *— Purvika R.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715) --- **"["AdGate Media: A Closer Look at Advertising Solutions."](https://www.g2.com/survey_responses/adgate-media-review-9412605)"** **Rating:** 4.5/5.0 stars *— jackie A.* [Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605) --- ### 25. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 218 **How Do G2 Users Rate Criteo Commerce Growth?** - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.8/10 (Category avg: 8.3/10) **Who Is the Company Behind Criteo Commerce Growth?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 48% Mid-Market, 41% Small-Business #### What Are Recent G2 Reviews of Criteo Commerce Growth? **"[Effective Ad Placement with Room for Cost Improvement](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)"** **Rating:** 4.5/5.0 stars *— Prahlad K.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287) --- **"[Scalable, Efficient, and User-Friendly for Retail Expansion](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)"** **Rating:** 4.5/5.0 stars *— Ritik S.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831) --- #### What Are G2 Users Discussing About Criteo Commerce Growth? - [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook) - [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook) - [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for) - [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting) ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.