# Best Mobile Advertising Software - Page 4 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, Prisma, The Trade Desk, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Advertising Software Is Best for Your Use Case? - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-16T02%3A47%3A08Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fpage%3D3&secure%5Btoken%5D=d834207c204dacb155289b4e3f88bd2ce92b45c7fa57254c6a722842f3d5aa1d&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews) DISPLAY, VIDEO, OTT, NATIVE, AUDIO, SOCIAL AND RETARGETING We find the perfect consumer for your brand and deliver your digital ads to all of their devices, using any channels available, as often as necessary until they engage. And we do this in the most cost- effective way possible. It’s programmatic! Reach more people for less with our proven tracking, attribution and optimization. WHAT DOES GENIUS MONKEY DO, AND WHY? It comes down to one thing. We get your brand, product or message in front of more people with the highest propensity to engage as often as possible and in the most cost-effective way. We do this via fully-managed display, social, native, video, over the top / connected TV, and audio/online radio based ads layered with top notch behavioral data across our media agnostic set of partner networks. We work with major brands and agencies all over the country as their trusted source of programmatic based digital advertising. Proven programmatic advertising, evolved. Because of the advanced technology of Genius Monkey’s programmatic marketing, the world of advertising has become a whole new ballgame! You, the advertiser, no longer have to put the word out, hoping that the right person sees or hears it. Thanks to our advanced tracking methods, we know when someone is searching for an item. We can then begin placing ads directly in their path, leading them to where they need to be ... on your site or in your shop! We essentially remove the burden of search from both the marketer and the shopper. That makes us “the perfect matchmaker!” **Average Rating:** 5.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Genius Monkey?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Genius Monkey?** - **Seller:** [Genius Monkey](https://www.g2.com/sellers/genius-monkey) - **Year Founded:** 2004 - **HQ Location:** Tempe, US - **LinkedIn® Page:** https://www.linkedin.com/company/genius-monkey (47 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 25% Small-Business, 25% Enterprise #### What Are Genius Monkey's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Team Helpfulness (2 reviews) - Account Management (1 reviews) - Advertising (1 reviews) - Campaign Management (1 reviews) **Cons:** - Limited Creativity (1 reviews) - Limited Reach (1 reviews) - Video Issues (1 reviews) ### What Do G2 Reviewers Say About Genius Monkey? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** provided by Genius Monkey, highlighting their helpfulness and dedication. - Users value the **helpfulness of the team** , appreciating their dedication and knowledge in enhancing brand awareness. - Users praise the **account management** of Genius Monkey for being helpful and knowledgeable, enhancing overall campaign success. - Users value the **ease of collaboration** and significant improvements in brand awareness when working with Genius Monkey. - Users commend Genius Monkey for their **effective campaign management** , leading to significant improvements in brand awareness. **Cons:** - Users find the **limited creativity** in Genius Monkey restricts testing of various video ads effectively. - Users note the **limited reach** of Genius Monkey, needing higher spending volumes to effectively test various video creatives. - Users find it challenging to achieve **video testing** due to the need for larger spend volumes. #### What Are Recent G2 Reviews of Genius Monkey? **"[Refreshing Company To Work With](https://www.g2.com/survey_responses/genius-monkey-review-10331275)"** **Rating:** 5.0/5.0 stars *— Stephen V.* [Read full review](https://www.g2.com/survey_responses/genius-monkey-review-10331275) --- **"[Excellent advertising partner](https://www.g2.com/survey_responses/genius-monkey-review-10225873)"** **Rating:** 5.0/5.0 stars *— R B.* [Read full review](https://www.g2.com/survey_responses/genius-monkey-review-10225873) --- #### What Are G2 Users Discussing About Genius Monkey? - [What is Genius Monkey used for?](https://www.g2.com/discussions/genius-monkey-what-is-genius-monkey-used-for) - [What is Genius Monkey used for?](https://www.g2.com/discussions/what-is-genius-monkey-used-for) ### 2. [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews) At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users. **Average Rating:** 3.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate InMobi?** - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind InMobi?** - **Seller:** [InMobi](https://www.g2.com/sellers/inmobi) - **Year Founded:** 2007 - **HQ Location:** Singapore - **Twitter:** @InMobi (27,497 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/inmobi/ (400 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 36% Mid-Market #### What Are Recent G2 Reviews of InMobi? **"[Great Adnetwork for Banners](https://www.g2.com/survey_responses/inmobi-review-8059593)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/inmobi-review-8059593) --- **"[Comprehensive coverage of advertisers across different ad formats and geographies!](https://www.g2.com/survey_responses/inmobi-review-7954583)"** **Rating:** 4.0/5.0 stars *— Arpan M.* [Read full review](https://www.g2.com/survey_responses/inmobi-review-7954583) --- ### 3. [ironSource](https://www.g2.com/products/ironsource/reviews) ironSource offers mobile mediation and app marketing solutions. **Average Rating:** 3.9/5.0 **Total Reviews:** 10 **How Do G2 Users Rate ironSource?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.5/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind ironSource?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games - **Company Size:** 70% Small-Business, 20% Mid-Market #### What Are Recent G2 Reviews of ironSource? **"[Grear tool to monetize mobile games](https://www.g2.com/survey_responses/ironsource-review-7540854)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/ironsource-review-7540854) --- **"[Best mediation partner if you want to monetize games](https://www.g2.com/survey_responses/ironsource-review-6872593)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/ironsource-review-6872593) --- #### What Are G2 Users Discussing About ironSource? - [What is ironSource Mobile used for?](https://www.g2.com/discussions/what-is-ironsource-mobile-used-for) ### 4. [Kintegra](https://www.g2.com/products/kintegra/reviews) Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation. **Average Rating:** 4.4/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Kintegra?** - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Kintegra?** - **Seller:** [Socialfrontier.com](https://www.g2.com/sellers/socialfrontier-com) - **Year Founded:** 2016 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @socialfrontierr (37 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13239640/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 13% Mid-Market #### What Are Recent G2 Reviews of Kintegra? **"[So great for cross-channeling](https://www.g2.com/survey_responses/kintegra-review-5267022)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/kintegra-review-5267022) --- **"[Improve all sorts of marketing with Kintegra ](https://www.g2.com/survey_responses/kintegra-review-3712621)"** **Rating:** 4.5/5.0 stars *— Verified User in International Trade and Development* [Read full review](https://www.g2.com/survey_responses/kintegra-review-3712621) --- #### What Are G2 Users Discussing About Kintegra? - [What is Kintegra used for?](https://www.g2.com/discussions/what-is-kintegra-used-for) ### 5. [mViva Contextual Campaign Management Solution](https://www.g2.com/products/mviva-contextual-campaign-management-solution/reviews) Pelatro's mViva is an all in one customer engagement hub that helps you humanize digital customer journeys to create impactful contextual campaigns and derive greater ROI. Our solutions focus on real-time triggers to deepen engagement with consumers, create and run contextual campaigns, and enhance customer loyalty to significantly increase the revenue and reduce the churn rate. Leading telecom operators across the globe are using mViva to revolutionize their marketing campaigns by real time and hyper-personalized offers. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 **How Do G2 Users Rate mViva Contextual Campaign Management Solution?** - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind mViva Contextual Campaign Management Solution?** - **Seller:** [Pelatro](https://www.g2.com/sellers/pelatro) - **Year Founded:** 2013 - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** https://www.linkedin.com/company/pelatro/ (304 employees on LinkedIn®) - **Ownership:** LON: PTRO **Who Uses This Product?** - **Company Size:** 67% Enterprise, 33% Small-Business #### What Are Recent G2 Reviews of mViva Contextual Campaign Management Solution? **"[User friendly, Simple and powerful campaign management solution](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979)"** **Rating:** 4.5/5.0 stars *— Saiful I.* [Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979) --- **"[The platform is user friendly with good features](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144)"** **Rating:** 4.0/5.0 stars *— Indra M.* [Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144) --- #### What Are G2 Users Discussing About mViva Contextual Campaign Management Solution? - [What is mViva Contextual Campaign Management Solution used for?](https://www.g2.com/discussions/what-is-mviva-contextual-campaign-management-solution-used-for) ### 6. [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate NT Technology?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.3/10) **Who Is the Company Behind NT Technology?** - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt_programmatic (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (163 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small-Business, 40% Mid-Market #### What Are NT Technology's Pros and Cons? **Pros:** - Optimization Algorithms (3 reviews) - Optimization Efficiency (3 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Innovation (2 reviews) **Cons:** - Dashboard Issues (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Poor Reporting (1 reviews) - Slow Reporting (1 reviews) ### What Do G2 Reviewers Say About NT Technology? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional stability and algorithmic optimization** of NT Technology, enhancing traffic quality and competitive edge. - Users value the **optimization efficiency** of NT Technology, noting its exceptional stability and insightful analytics for traffic quality. - Users commend the **exceptional support and analytics** of NT Technology, enhancing campaign effectiveness and insights significantly. - Users value the **intuitive platform** and exceptional support, simplifying campaigns and enhancing overall user experience. - Users value the **exceptional stability and optimization** of NT Technology, enhancing traffic quality and market competitiveness. **Cons:** - Users find **dashboard visualization issues** limit quick reporting but appreciate the responsive service compensating for it. - Users desire a **broader library of features** in NT Technology, specifically for automated industry-specific reporting templates. - Users desire more **templates for automated reporting** to enhance convenience and reduce the need for manual custom reports. - Users desire a wider selection of automated reports as the **poor reporting** options limit effective data visualization. - Users note that **slow reporting** can hinder efficiency, but appreciate responsive manual reports when needed. #### What Are Recent G2 Reviews of NT Technology? **"[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)"** **Rating:** 5.0/5.0 stars *— Muhammed O.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869) --- **"[Smart Cross-Channel Advertising with Strong Brand Protection](https://www.g2.com/survey_responses/nt-technology-review-12952867)"** **Rating:** 5.0/5.0 stars *— Habeeb Efiamotu M.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) --- ### 7. [Prism](https://www.g2.com/products/pixis-prism/reviews) Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns! **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Prism?** - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Prism?** - **Seller:** [Pixis](https://www.g2.com/sellers/pixis) - **Year Founded:** 2018 - **HQ Location:** California , US - **Twitter:** @Pixis_AI (154 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/31559415 (434 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 43% Enterprise #### What Are Recent G2 Reviews of Prism? **"[Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition](https://www.g2.com/survey_responses/prism-review-8041973)"** **Rating:** 4.5/5.0 stars *— Awant B.* [Read full review](https://www.g2.com/survey_responses/prism-review-8041973) --- **"[With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate](https://www.g2.com/survey_responses/prism-review-8037229)"** **Rating:** 5.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/prism-review-8037229) --- ### 8. [Taptica](https://www.g2.com/products/taptica/reviews) Taptica's proprietary tech stack leverages dynamic supply segmentation, quality assurance algorithms, and an optimization engine that rules them all. **Average Rating:** 3.8/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Taptica?** - **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Taptica?** - **Seller:** [Taptica](https://www.g2.com/sellers/taptica) - **HQ Location:** New York, US - **Twitter:** @Taptica (1,781 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tremor-video (126 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 25% Mid-Market #### What Are Recent G2 Reviews of Taptica? **"[Solid display partner](https://www.g2.com/survey_responses/taptica-review-7918096)"** **Rating:** 4.0/5.0 stars *— Paul M.* [Read full review](https://www.g2.com/survey_responses/taptica-review-7918096) --- **"[Taptica boosts bookings and revenues for our travel merchants](https://www.g2.com/survey_responses/taptica-review-7883316)"** **Rating:** 5.0/5.0 stars *— Ishan M.* [Read full review](https://www.g2.com/survey_responses/taptica-review-7883316) --- #### What Are G2 Users Discussing About Taptica? - [What is Taptica used for?](https://www.g2.com/discussions/what-is-taptica-used-for) ### 9. [A4G](https://www.g2.com/products/a4g/reviews) A4G is a performance network offering mobile advertising solutions. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate A4G?** - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind A4G?** - **Seller:** [A4G](https://www.g2.com/sellers/a4g) - **Year Founded:** 2008 - **HQ Location:** Dublin, IE - **Twitter:** @Ad4Game (206 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ad4game.com (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of A4G? **"[Easy to integrate, high cpm's](https://www.g2.com/survey_responses/a4g-review-5297066)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/a4g-review-5297066) --- **"[Biggest ad network that you can integrate and start earn money from your ads](https://www.g2.com/survey_responses/a4g-review-5297203)"** **Rating:** 5.0/5.0 stars *— Doruk K.* [Read full review](https://www.g2.com/survey_responses/a4g-review-5297203) --- #### What Are G2 Users Discussing About A4G? - [What is A4G used for?](https://www.g2.com/discussions/what-is-a4g-used-for) ### 10. [AdMachine White Label DSP](https://www.g2.com/products/admachine-white-label-dsp/reviews) AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help **Average Rating:** 2.8/5.0 **Total Reviews:** 3 **How Do G2 Users Rate AdMachine White Label DSP?** - **Ease of Use:** 5.0/10 (Category avg: 8.5/10) **Who Is the Company Behind AdMachine White Label DSP?** - **Seller:** [Platform.io](https://www.g2.com/sellers/platform-io) - **Year Founded:** 2014 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/4841592/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Mid-Market #### What Are AdMachine White Label DSP's Pros and Cons? **Pros:** - Advertising Management (2 reviews) - Analytics (2 reviews) - Analytics Insights (2 reviews) - Customization (2 reviews) - Features (2 reviews) **Cons:** - Learning Curve (2 reviews) - Learning Difficulty (2 reviews) - Poor Documentation (2 reviews) - Required Knowledge (2 reviews) - Software Bugs (2 reviews) ### What Do G2 Reviewers Say About AdMachine White Label DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customizable platform** of AdMachine White Label DSP, enhancing campaign optimization and brand consistency. - Users value the **real-time analytics** of AdMachine White Label DSP for effectively optimizing their ad campaigns. - Users value the **real-time analytics** of AdMachine White Label DSP, enabling effective campaign optimization and branding. - Users appreciate the **customization** options of AdMachine White Label DSP, enhancing their branding and campaign effectiveness. - Users value the **customizable platform** of AdMachine White Label DSP, enhancing campaign optimization and maintaining branding seamlessly. **Cons:** - Users face a **steep learning curve** with AdMachine, making it challenging for beginners to navigate its advanced features. - Users find the **steep learning curve** challenging, as advanced features and limited documentation complicate usage. - Users find the **poor documentation** challenging, complicating troubleshooting and making the learning curve steeper. - Users face a **steep learning curve** and lack of documentation, hindering their ability to effectively use AdMachine. - Users report facing **software bugs** and a steep learning curve that complicates their overall experience with AdMachine. #### What Are Recent G2 Reviews of AdMachine White Label DSP? **"[AdMachine DSP: Customizable and Efficient for Targeted Campaigns](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)"** **Rating:** 5.0/5.0 stars *— Ankit P.* [Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933) --- **"[Great for Push Ads](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)"** **Rating:** 5.0/5.0 stars *— Scotty G.* [Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343) --- #### What Are G2 Users Discussing About AdMachine White Label DSP? - [What is AdMachine White Label DSP used for?](https://www.g2.com/discussions/what-is-admachine-white-label-dsp-used-for) ### 11. [Allroll](https://www.g2.com/products/allroll/reviews) Allroll allows channel owners to reach the audience through multiple relevant channels on Roku and place ads in front of millions of viewers, target them through demographic, interests, location, device and other parameters. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Allroll?** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Allroll?** - **Seller:** [Bearvid Limited (“AllRoll”)](https://www.g2.com/sellers/bearvid-limited-allroll) - **Year Founded:** 2020 - **HQ Location:** Menlo Park, US - **LinkedIn® Page:** https://www.linkedin.com/company/allroll/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Recent G2 Reviews of Allroll? **"[Got excellent audience growth rate in a short time!](https://www.g2.com/survey_responses/allroll-review-4491400)"** **Rating:** 5.0/5.0 stars *— Caroline P.* [Read full review](https://www.g2.com/survey_responses/allroll-review-4491400) --- **"[Excellent!](https://www.g2.com/survey_responses/allroll-review-4526842)"** **Rating:** 5.0/5.0 stars *— Andro M.* [Read full review](https://www.g2.com/survey_responses/allroll-review-4526842) --- #### What Are G2 Users Discussing About Allroll? - [What is Allroll used for?](https://www.g2.com/discussions/what-is-allroll-used-for) ### 12. [AppBroda](https://www.g2.com/products/appbroda/reviews) AppBroda is the first publisher-centric company with a mission to help app developers and publishers turn their apps into a profitable business. **Average Rating:** 4.0/5.0 **Total Reviews:** 5 **How Do G2 Users Rate AppBroda?** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind AppBroda?** - **Seller:** [AppBroda](https://www.g2.com/sellers/appbroda) - **HQ Location:** Dubai, AE - **Twitter:** @AppBroda (39 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appbroda/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of AppBroda? **"[Efficient and Resourceful](https://www.g2.com/survey_responses/appbroda-review-7437728)"** **Rating:** 4.0/5.0 stars *— Brittney C.* [Read full review](https://www.g2.com/survey_responses/appbroda-review-7437728) --- **"[A good monetization platform](https://www.g2.com/survey_responses/appbroda-review-7222010)"** **Rating:** 4.5/5.0 stars *— Sahil D.* [Read full review](https://www.g2.com/survey_responses/appbroda-review-7222010) --- ### 13. [AppStance](https://www.g2.com/products/appstance/reviews) AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 7 **How Do G2 Users Rate AppStance?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind AppStance?** - **Seller:** [AppStance](https://www.g2.com/sellers/appstance) - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/apple-search-ads-optimization/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business, 14% Mid-Market #### What Are AppStance's Pros and Cons? **Pros:** - Efficiency (4 reviews) - Automation (2 reviews) - Benchmarking (2 reviews) - Marketing Strategy (2 reviews) - Results (2 reviews) **Cons:** - Expensive (2 reviews) - Budget Management (1 reviews) - Dashboard Issues (1 reviews) - Ineffective Advertising (1 reviews) - Time-consuming (1 reviews) ### What Do G2 Reviewers Say About AppStance? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **efficiency of automations** in AppStance, leading to better campaign management and optimized ad spend. - Users praise the **automation capabilities** of AppStance, allowing efficient campaign management with minimal adjustments needed. - Users value the **effective benchmarking** of AppStance, enhancing their marketing strategies and optimizing project outcomes. - Users value the **effective marketing strategy** of AppStance, simplifying their projects and enhancing sales efforts with AI support. - Users value the **efficient targeting of high-intent users** with Search Ads Optimization, achieving better installs and conversion rates. **Cons:** - Users find the **high costs** of AppStance challenging, especially for those on a limited budget. - Users find that **budget management** can be challenging with AppStance, leading to potential waste and high costs. - Users find the **dashboard design unappealing** , resembling an internal corporate app rather than a user-friendly interface. - Users find **ineffective advertising** with AppStance often leads to wasted money and high costs, especially on tight budgets. - Users find the **time-consuming nature** of AppStance a significant drawback, requiring extensive effort and strategy for success. #### What Are Recent G2 Reviews of AppStance? **"[SAO: A Game-Changer for Effortless Apple Search Ads Management](https://www.g2.com/survey_responses/appstance-review-10306635)"** **Rating:** 5.0/5.0 stars *— Ray G.* [Read full review](https://www.g2.com/survey_responses/appstance-review-10306635) --- **"[The best ASA automation tool on the market.](https://www.g2.com/survey_responses/appstance-review-12086067)"** **Rating:** 5.0/5.0 stars *— Alex G.* [Read full review](https://www.g2.com/survey_responses/appstance-review-12086067) --- ### 14. [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews) Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions. **Average Rating:** 4.0/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Criteo Commerce Max (Retail Media)?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Criteo Commerce Max (Retail Media)?** - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **HQ Location:** Paris, France - **Twitter:** @criteo (18,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®) - **Ownership:** NASDAQ:CRTO - **Total Revenue (USD mm):** $2,072 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 39% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)? **"[One Of The Best Open Internet Platform For E commerce Business](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)"** **Rating:** 4.5/5.0 stars *— Prakash T.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748) --- **"[Criteo is very effective platform for us especially for retargeting campaigns](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)"** **Rating:** 5.0/5.0 stars *— Büşra A.* [Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627) --- #### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)? - [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for) ### 15. [GSM360](https://www.g2.com/products/gsm360/reviews) Take control of your digital advertising with gsm360.ai, a programmatic advertising platform designed to simplify campaign management while delivering powerful results. Whether you prefer a user-friendly self-serve interface or expert-led managed services, gsm360.ai adapts to your needs. Integrated with over 50 ad exchanges, it provides broad inventory access across multiple channels and ad formats. Leverage advanced targeting, real-time bidding, and detailed analytics to optimize campaigns and reach your audience effectively. Tailored for industries like Nutra, Dating, Online Gaming, Crypto, Forex, Lead Generation and VAS gsm360.ai is your go-to solution for driving user acquisition and boosting brand awareness. With 24/7 support and comprehensive resources, success in the competitive digital landscape is within reach. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate GSM360?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind GSM360?** - **Seller:** [Geospot Media](https://www.g2.com/sellers/geospot-media) - **Year Founded:** 2019 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/geospot-media (22 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are GSM360's Pros and Cons? **Pros:** - Account Management (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Campaigns (1 reviews) - Communication (1 reviews) **Cons:** - Campaign Management (1 reviews) - Campaign Management Issues (1 reviews) - Filtering Issues (1 reviews) ### What Do G2 Reviewers Say About GSM360? *AI-generated summary from verified user reviews* **Pros:** - Users value the **outstanding customer support** from GSM360, ensuring quick resolution of inquiries and campaign management assistance. - Users appreciate the **effective audience targeting** of GSM360, leading to improved communication and traffic sources. - Users commend the **advanced tools for campaign management** in GSM360, enhancing optimization and user experience significantly. - Users commend the **advanced tools for campaign management** in GSM360, enhancing ease and effectiveness in optimizations. - Users value the **excellent communication** and appreciate the diverse traffic sources of GSM360. **Cons:** - Users report that the **campaign management filters** can be unreliable, complicating data organization and analysis. - Users find that **campaign management filters don’t always work as expected** , complicating data organization and analysis. - Users experience **filtering issues** in campaign management, making data organization and analysis challenging at times. #### What Are Recent G2 Reviews of GSM360? **"[Great DSP](https://www.g2.com/survey_responses/gsm360-review-11248890)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/gsm360-review-11248890) --- **"[A Comprehensive Programmatic Platform with Outstanding Customer Support](https://www.g2.com/survey_responses/gsm360-review-11249978)"** **Rating:** 5.0/5.0 stars *— Verified User in Sports* [Read full review](https://www.g2.com/survey_responses/gsm360-review-11249978) --- ### 16. [inAppAd](https://www.g2.com/products/inappad/reviews) InAppAd is the most advance advertising tool for every business. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate inAppAd?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind inAppAd?** - **Seller:** [Cosire](https://www.g2.com/sellers/cosire-49314ca4-d676-45ab-a73f-2c4e53309495) - **Year Founded:** 2011 - **HQ Location:** Ahmedabad, IN - **Twitter:** @CosireDesigns (2,853 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/cosire (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of inAppAd? **"[Opportunity to capitalize on platforms](https://www.g2.com/survey_responses/inappad-review-10181746)"** **Rating:** 4.0/5.0 stars *— Donald D.* [Read full review](https://www.g2.com/survey_responses/inappad-review-10181746) --- **"[Good software](https://www.g2.com/survey_responses/inappad-review-10061010)"** **Rating:** 5.0/5.0 stars *— Premalatha T.* [Read full review](https://www.g2.com/survey_responses/inappad-review-10061010) --- ### 17. [Kayzen](https://www.g2.com/products/kayzen/reviews) Kayzen powers the world’s best mobile marketing teams to take programmatic in-house. Built on the three key pillars of performance, transparency and control, Kayzen is a software platform that enables leading app developers, agencies and entrepreneurs to run programmatic user acquisition, retargeting and upper funnel campaigns in-house with an unprecedented scale of 60bn daily ad requests from 1bn+ unique users worldwide. Kayzen is accessible through its APIs or user interface and supports mobile video, playable / MRAID, native and banner ad campaigns. **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Kayzen?** - **Close Ecosystem API:** 5.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Kayzen?** - **Seller:** [Kayzen](https://www.g2.com/sellers/kayzen) - **Year Founded:** 2019 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** https://www.linkedin.com/company/kayzen (135 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market ### 18. [mediasmart](https://www.g2.com/products/mediasmart/reviews) mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io **Average Rating:** 4.4/5.0 **Total Reviews:** 73 **How Do G2 Users Rate mediasmart?** - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.2/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.3/10) **Who Is the Company Behind mediasmart?** - **Seller:** [mediasmart](https://www.g2.com/sellers/mediasmart) - **Year Founded:** 2011 - **HQ Location:** Madrid - **Twitter:** @mediasmartio (707 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mediasmart-mobile/ (76 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 71% Small-Business, 22% Mid-Market #### What Are mediasmart's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Creativity (2 reviews) - Ease of Use (2 reviews) - Advertising Management (1 reviews) - Automation (1 reviews) **Cons:** - Dependency Issues (1 reviews) - Difficult Navigation (1 reviews) - Inventory Management (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About mediasmart? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **wide range of targeting options** offered by Mediasmart, enhancing the effectiveness of their ad campaigns. - Users commend Mediasmart for its **innovative approach** , enabling effective and personalized mobile advertising solutions. - Users praise the **user-friendly interface** of Mediasmart, facilitating effective and efficient ad campaign management. - Users admire the **innovative and comprehensive approach** of Mediasmart in mobile advertising for effective audience targeting. - Users appreciate the **efficiency of automation** in Mediasmart, enhancing audience targeting and ad campaign performance. **Cons:** - Users find that **dependency issues** arise as MediaSmart cannibalizes other OTT and CTV investments. - Users face **difficult navigation** challenges that make it frustrating to find specific features, especially for newcomers. - Users find the **lack of inventory** for certain ad formats limits the potential of MediaSmart in LATAM. - Users find the **lack of clarity** regarding user acquisition sources to be confusing and unhelpful. - Users find the **learning curve challenging** , often struggling to navigate the platform and locate features effectively. #### What Are Recent G2 Reviews of mediasmart? **"[Household Sync a new innovation](https://www.g2.com/survey_responses/mediasmart-review-8807345)"** **Rating:** 4.5/5.0 stars *— fabio l.* [Read full review](https://www.g2.com/survey_responses/mediasmart-review-8807345) --- **"[My experience with MediaSmart DSP.](https://www.g2.com/survey_responses/mediasmart-review-4835645)"** **Rating:** 5.0/5.0 stars *— Oscar B.* [Read full review](https://www.g2.com/survey_responses/mediasmart-review-4835645) --- #### What Are G2 Users Discussing About mediasmart? - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for) ### 19. [OnClickA](https://www.g2.com/products/onclicka/reviews) OnClickA - performance-driven global self-serve ad network. We developed OnClickA to help marketers reach new quality leads and get conversions all over the world. OnClickA offers billions of high-quality traffic daily, thanks to machine learning technologies and big data filters. For advertisers: - Try each of 8 OnClickA ad formats: they have been selected by the specialists as the most profitable for clients; - Get billions of high-quality traffic daily. Machine learning technologies and big data filter; - Show your ads in OnClickA’s premium traffic sources. They were selected as the most genuine and converting websites; - Use OnClickA’s interface in 4 languages - English, Spanish, German, and Japanese; - Forget about bots with an innovative fraud-protection technology; - Save your time with the latest automation technologies in OnClickA: campaign auto approvement, adjust prices with the most relevant bid, and creatives autogeneration. For publishers: Looking to maximize your revenue as a publisher? OnClickA is your go-to platform! We guarantee a high fill rate and a 10-minute approval process, ensuring monetization for all traffic types. Why choose us? We prioritize ad quality, offering diverse pre-set ad formats and comprehensive monetization support. Our dedicated account executives and certified ad operations team provide top IT support, while our real-time statistics empower you to optimize campaigns effectively. Our compliance team ensures 24/7 site safety, backed by expert support from your personal account manager. With global coverage and a 100% fill rate, we deliver on-time payments without any hidden fees. Join OnClickA for a transparent and lucrative experience! **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate OnClickA?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind OnClickA?** - **Seller:** [OnClickA](https://www.g2.com/sellers/onclicka) - **Year Founded:** 2020 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/onclicka/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are OnClickA's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Features (1 reviews) - Navigation Ease (1 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About OnClickA? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of OnClickA, enabling effortless navigation and effective ad deployment. - Users enjoy the **clean interface and navigation** of OnClickA, alongside versatile deployment options enhancing ad positioning. - Users value the **navigation ease** of OnClickA, appreciating the clean interface and effortless functionality. **Cons:** - Users are concerned about the **expensive deposits** required by OnClickA, limiting accessibility for many potential users. #### What Are Recent G2 Reviews of OnClickA? **"[At front of Ads](https://www.g2.com/survey_responses/onclicka-review-10527569)"** **Rating:** 5.0/5.0 stars *— Bhavanasi N.* [Read full review](https://www.g2.com/survey_responses/onclicka-review-10527569) --- **"[Super easy platform](https://www.g2.com/survey_responses/onclicka-review-9580901)"** **Rating:** 5.0/5.0 stars *— Mr. K S.* [Read full review](https://www.g2.com/survey_responses/onclicka-review-9580901) --- ### 20. [Papaya Ads](https://www.g2.com/products/papaya-ads/reviews) Papaya Ads is the leading global programmatic mobile ad platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Papaya Ads?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Papaya Ads?** - **Seller:** [PapayaMobile](https://www.g2.com/sellers/papayamobile) - **Year Founded:** 2008 - **HQ Location:** Beijing, CN - **LinkedIn® Page:** https://www.linkedin.com/company/papaya-mobile-inc/ (211 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Papaya Ads? **"[Best Mobile Marketing company](https://www.g2.com/survey_responses/papaya-ads-review-8177668)"** **Rating:** 4.5/5.0 stars *— Eric G.* [Read full review](https://www.g2.com/survey_responses/papaya-ads-review-8177668) --- **"[Best in class services](https://www.g2.com/survey_responses/papaya-ads-review-8156468)"** **Rating:** 4.5/5.0 stars *— Deepam G.* [Read full review](https://www.g2.com/survey_responses/papaya-ads-review-8156468) --- ### 21. [ReklamStore DSP](https://www.g2.com/products/reklamstore-dsp/reviews) ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns include various pricing models, such as CPM, CPC, etc… We provide a self-serve advertising solution for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest, and behavior according to their web browsing history. 📌 Reach premium display, video, native and POP traffic. 📌 Publish on desktop / mobile web / in-app 📌 3rd Party tag support: JS tag, rotating tags etc. 📌 Integrated 140+ SSPs & traffic sources 📌 Advanced targeting options: Geo, device, SSP, browser, operating system, carrier, white-listing, and black-listing. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate ReklamStore DSP?** - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind ReklamStore DSP?** - **Seller:** [ReklamStore](https://www.g2.com/sellers/reklamstore-3e00bf3f-99d3-440e-897a-bb473bdde8c9) - **Year Founded:** 2007 - **HQ Location:** Istanbul, TR - **LinkedIn® Page:** http://www.linkedin.com/company/reklamstore (132 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of ReklamStore DSP? **"[ReklamStore DSP review for advertisers](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)"** **Rating:** 4.0/5.0 stars *— Lauren R.* [Read full review](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079) --- #### What Are G2 Users Discussing About ReklamStore DSP? - [What is ReklamStore DSP used for?](https://www.g2.com/discussions/what-is-reklamstore-dsp-used-for) ### 22. [Verve](https://www.g2.com/products/verve/reviews) Data Science + Programmatic Ad Platform + Unique ROI Analytics **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Verve?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Verve?** - **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group) - **HQ Location:** Carlsbad, California - **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®) - **Ownership:** STO: VER **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Recent G2 Reviews of Verve? **"[Quality creative combined with accurate location data ](https://www.g2.com/survey_responses/verve-review-157449)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/verve-review-157449) --- #### What Are G2 Users Discussing About Verve? - [What is Verve used for?](https://www.g2.com/discussions/what-is-verve-used-for) ### 23. [Vungle](https://www.g2.com/products/vungle/reviews) Vungle is an in-app video advertising platform that optimize technology, targeting, and HD video ad delivery to reach and acquire high-quality users worldwide, generate revenue with engaging video ads. **Average Rating:** 3.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Vungle?** - **Ease of Use:** 6.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Vungle?** - **Seller:** [LiftOff](https://www.g2.com/sellers/liftoff) - **LinkedIn® Page:** https://www.linkedin.com/company/liftoff-mobile (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Mid-Market, 40% Small-Business #### What Are Recent G2 Reviews of Vungle? **"[great tool for ad monetization](https://www.g2.com/survey_responses/vungle-review-7880231)"** **Rating:** 4.5/5.0 stars *— Inés G.* [Read full review](https://www.g2.com/survey_responses/vungle-review-7880231) --- **"[Vungle review](https://www.g2.com/survey_responses/vungle-review-3500305)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/vungle-review-3500305) --- ### 24. [Adsgard](https://www.g2.com/products/adsgard/reviews) Adsgard operates two major programmatic inventory monetization platforms, SSP and AdExchange for mobile and web publishers. With the help of programmatic technology, our partners have the opportunity to automate the monetization process and do it efficiently. We’ve developed our own unique AI-based technologies, which not only allow our partners to increase their earnings, but also do it only with safe and highly relevant ads. For more than 3 years on the market, Adsgard has earned the trust of 75+ premium demand partners. - Various ad formats: Banner, Video, Native, CTV/OTT; - (Non)-skippable, relevant, highly targeted ad; - All types of integrations for all screen types; - Competitive CPM, high Fill Rate; - 100% ad creatives scanned by TMT; - Partners get complete control over their inventory; - Professional Account Management support; - Flexible payment terms. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Adsgard?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Adsgard?** - **Seller:** [Adsgard](https://www.g2.com/sellers/adsgard) - **Year Founded:** 2018 - **HQ Location:** Wroclaw, PL - **LinkedIn® Page:** http://www.linkedin.com/company/adsgard-net (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Adsgard? **"[High Performing Monetization Platform](https://www.g2.com/survey_responses/adsgard-review-7778504)"** **Rating:** 5.0/5.0 stars *— Oleksandr B.* [Read full review](https://www.g2.com/survey_responses/adsgard-review-7778504) --- ### 25. [Advangelists ADCreatr](https://www.g2.com/products/advangelists-adcreatr/reviews) Advangelists is a full featured programmatic media buying platform. Supporting all digital media formats including banners, video, mobile, augmented reality, virtual reality, and rich media, across all devices: Mobile, desktop, CTV, OTT, and OOH (outdoor). Advangelists works seamlessly to include all the necessary components of a robust programmatic ad tech stack, including: ADCop™ Ad Fraud detection, ADCreatr™ creative banner tools, Ad Serving, Data Management Platform, Audience targeting, Customizable dashboards, Location Marketing, Re-targeting, and ADTribute™ attribution capabilities. By including all these features, Advangelists eliminates discrepancies in data match rates and improving performance across the entire Ad Tech ecosystem. Trying to buy disparate types of digital media using programmatic systems is overly complex and time consuming; it often requires many different vendor technologies and the data feeds between them do not often match which hinders performance. Advangelists unifies the buying process for all media types and provides a full suite of supporting technologies and services so the marketer can quickly and easily get down to the business of advertising. Better Performance/Precision: (two reasons why Advangelists customers experience a 30% improvement in ROAS (Return on Ad Spend): 1. Precision Data: Because the technologies/components are designed to work together in unison (not a patchwork of different vendors) the data matches across the entire platform for improved performance. 2. Precision Targeting: Target physical locations with precision to the roof-line, leverage robust device graph targeting to extend campaign reach across all devices engaged by a single user, re-target prospects and customers with multiple messages Eliminates the “Ad Tech Stack”: Advangelists manages the technology needed to run a programmatic media campaign, so the agency/brand can focus on creative, messages, and marketing without worrying about tech partners. 100% Proprietary technology: the Advangelists platform was built to scale and includes all the features of a large agency trading desk at a fraction of the cost. Greater cost efficiencies: Advangelists effectively reduces operational time costs and eliminates the ad tech tax. In the traditional programmatic model, an advertiser has to select different vendors for different programmatic tasks (AdServing, Data Management, Fraud Protection, Location mapping, etc.). Time spent managing these various partners is an operating cost, and the incremental fees each vendor charges is incremental media cost (AKA AdTech Tax). Advangelists is sold as a PaaS (Platform as a Service) but individual campaigns are available through the managed service arm of the company. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Advangelists ADCreatr?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Advangelists ADCreatr?** - **Seller:** [Advangelists](https://www.g2.com/sellers/advangelists) - **Year Founded:** 2016 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/advangelists-llc (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Advangelists ADCreatr? **"[Advangelists thought of everything](https://www.g2.com/survey_responses/advangelists-adcreatr-review-3143366)"** **Rating:** 5.0/5.0 stars *— Gina L.* [Read full review](https://www.g2.com/survey_responses/advangelists-adcreatr-review-3143366) --- #### What Are G2 Users Discussing About Advangelists ADCreatr? - [What is Advangelists ADCreatr used for?](https://www.g2.com/discussions/what-is-advangelists-adcreatr-used-for) ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.