# Best Mobile Advertising Software - Page 3 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software]( https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS ## Top Mobile Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) | 4.2/5.0 (142 reviews) | Viral-style video ads reaching younger demographics | "[Advertising with a creative and organic style that drives the discovery of potential customers](https://www.g2.com/survey_responses/tiktok-ads-review-12458747)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing reconciliation across agency workflows | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 4 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Multi-platform Meta ad targeting with centralized campaign management | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 5 | [Google AdMob](https://www.g2.com/products/google-admob/reviews) | 4.3/5.0 (66 reviews) | In-app monetization without direct advertiser relationships | "[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)" | | 6 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Cross-channel retargeting with small audience minimums | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 7 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with addressable household targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 8 | [Bannerflow](https://www.g2.com/products/bannerflow/reviews) | 4.5/5.0 (191 reviews) | — | "[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5.0 (366 reviews) | — | "[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)" | ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=16333&focus%5B%5D=3026&focus%5B%5D=5010&focus%5B%5D=7343) Highlighted products: TikTok Ads, Prisma, The Trade Desk, Facebook for Business, Google AdMob, AdRoll, Simpli.fi, and Celtra. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=google-admob&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=celtra) ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 216 ### Category Stats (Jul 2026) - **Average Rating**: 4.23/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,700+ Authentic Reviews - 216+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Mobile Advertising Software Is Best for Your Use Case? - **Leader:** [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - **Highest Performer:** [Bannerflow](https://www.g2.com/products/bannerflow/reviews) - **Easiest to Use:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-07-14T19%3A31%3A30Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3Fpage%3D3&secure%5Btoken%5D=12a1c909512c24481facf3f865156edcbea33718da5f0f2c805e05a344bfcf4e&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Mobile Advertising Software Products in 2026? ### 1. [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews) SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **How Do G2 Users Rate SmartyAds DSP?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.3/10) **Who Is the Company Behind SmartyAds DSP?** - **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2) - **Year Founded:** 2013 - **HQ Location:** Wilmington, US - **Twitter:** @SmartyAds (402 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (73 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 14% Mid-Market #### What Are SmartyAds DSP's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Easy Setup (3 reviews) - Setup Ease (3 reviews) - Campaign Management (2 reviews) - Customer Support (2 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Restrictions (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Delivery Issues (1 reviews) ### What Do G2 Reviewers Say About SmartyAds DSP? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **user-friendly interface** of SmartyAds DSP, making campaign setup and management effortless. - Users value the **easy setup** of SmartyAds DSP, enjoying straightforward onboarding for effortless campaign management. - Users enjoy the **easy setup** of SmartyAds DSP, facilitating a seamless start to campaign management. - Users value the **ease of campaign management** with simplicity in setup, reporting, and supportive assistance. - Users commend the **friendly and professional support team** at SmartyAds DSP, particularly appreciating their responsive assistance. **Cons:** - Users often experience **delays in creative approval** , which can hinder the overall efficiency of campaigns. - Users find the **ad approval delays** frustrating, often waiting 10-15 minutes for new creatives to be reviewed. - Users express frustration with the **delay in the approval of creatives** , impacting their workflow and timelines. - Users are frustrated with the **delay in creative approvals** , which hinders their ability to execute campaigns efficiently. - Users experience **delivery issues** as creative reviews often take 10-15 minutes, causing delays in campaigns. #### What Are Recent G2 Reviews of SmartyAds DSP? **"[Ad platform that is easy to use](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856) --- **"[It is a user-friendly platform and has good technical support.](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)"** **Rating:** 4.5/5.0 stars *— Carolina C.* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607) --- #### What Are G2 Users Discussing About SmartyAds DSP? - [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) - 1 comment ### 2. [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews) Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. **Average Rating:** 3.7/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Magnite, for Buyers?** - **Performance and Reliability:** 7.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Magnite, for Buyers?** - **Seller:** [Magnite](https://www.g2.com/sellers/magnite) - **Year Founded:** 2007 - **HQ Location:** Playa Vista, CA - **Twitter:** @magnite (36,314 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®) - **Ownership:** NASDAQ: MGNI **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Mid-Market, 56% Enterprise #### What Are Recent G2 Reviews of Magnite, for Buyers? **"[Definitely must have software for programmatic!](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023) --- **"[One of the best SSPs](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012) --- ### 3. [TubeMogul](https://www.g2.com/products/tubemogul/reviews) TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control. **Average Rating:** 3.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate TubeMogul?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind TubeMogul?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 66% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of TubeMogul? **"[Great platform for both Display and Video advertising.](https://www.g2.com/survey_responses/tubemogul-review-569147)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147) --- **"[Programmatic becomes easy with Tubemogul](https://www.g2.com/survey_responses/tubemogul-review-4315330)"** **Rating:** 4.5/5.0 stars *— Anurag T.* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330) --- ### 4. [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.3/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Adform Integrated Advertising Platform?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Adform Integrated Advertising Platform?** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Small-Business, 45% Mid-Market #### What Are Recent G2 Reviews of Adform Integrated Advertising Platform? **"[Aids in accomplishing marketing objectives](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)"** **Rating:** 5.0/5.0 stars *— Sunder I.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798) --- **"[Adform stands out as a beacon of excellence in the digital advertising landscape.](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)"** **Rating:** 5.0/5.0 stars *— Zivile V.* [Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172) --- #### What Are G2 Users Discussing About Adform Integrated Advertising Platform? - [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment - [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow) - [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp) ### 5. [AdView](https://www.g2.com/products/adview/reviews) AdView enables supplying and buying of mobile ad traffic for many domestic mobile application publishers. **Average Rating:** 3.8/5.0 **Total Reviews:** 7 **How Do G2 Users Rate AdView?** - **Close Ecosystem API:** 8.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.3/10) **Who Is the Company Behind AdView?** - **Seller:** [AdView](https://www.g2.com/sellers/adview) - **Year Founded:** 2010 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/adviewexchange (39 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Small-Business, 29% Enterprise #### What Are Recent G2 Reviews of AdView? **"[Great Platform for Mobile Ads](https://www.g2.com/survey_responses/adview-review-9866538)"** **Rating:** 4.0/5.0 stars *— Harsh M.* [Read full review](https://www.g2.com/survey_responses/adview-review-9866538) --- **"[Great demand partner](https://www.g2.com/survey_responses/adview-review-9827230)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/adview-review-9827230) --- ### 6. [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews) Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com **Average Rating:** 4.4/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Brand+ Marketplace (formerly Smaato)?** - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Brand+ Marketplace (formerly Smaato)?** - **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group) - **HQ Location:** Carlsbad, California - **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®) - **Ownership:** STO: VER **Who Uses This Product?** - **Company Size:** 46% Mid-Market, 23% Small-Business #### What Are Recent G2 Reviews of Brand+ Marketplace (formerly Smaato)? **"[One of the best demand sources for Banner ad format](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)"** **Rating:** 5.0/5.0 stars *— Phạm Thạch N.* [Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525) --- **"[Good partners!](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)"** **Rating:** 4.0/5.0 stars *— Natalia S.* [Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251) --- #### What Are G2 Users Discussing About Brand+ Marketplace (formerly Smaato)? - [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) - 1 comment - [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) - 1 comment - [Is smaato a DSP?](https://www.g2.com/discussions/is-smaato-a-dsp) - [What is smaato?](https://www.g2.com/discussions/what-is-smaato) - 1 comment ### 7. [Unity Ads](https://www.g2.com/products/unity-ads/reviews) Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase. **Average Rating:** 4.3/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Unity Ads?** - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Unity Ads?** - **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad) - **Year Founded:** 2010 - **HQ Location:** San Fransisco - **Twitter:** @unity (113,557 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Software Engineer - **Top Industries:** Computer Software, Computer Games - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Recent G2 Reviews of Unity Ads? **"[I found Unity Ads to be a pleasant experience.](https://www.g2.com/survey_responses/unity-ads-review-8004994)"** **Rating:** 5.0/5.0 stars *— Dakota F.* [Read full review](https://www.g2.com/survey_responses/unity-ads-review-8004994) --- **"[Best Native Ad Platform for Games](https://www.g2.com/survey_responses/unity-ads-review-8005098)"** **Rating:** 5.0/5.0 stars *— Bhavik M.* [Read full review](https://www.g2.com/survey_responses/unity-ads-review-8005098) --- #### What Are G2 Users Discussing About Unity Ads? - [What is Unity Ads used for?](https://www.g2.com/discussions/what-is-unity-ads-used-for) - [How do you integrate unity ads in unity?](https://www.g2.com/discussions/how-do-you-integrate-unity-ads-in-unity) - [How much do Unity ads pay?](https://www.g2.com/discussions/how-much-do-unity-ads-pay) - [Are Unity ads good?](https://www.g2.com/discussions/are-unity-ads-good) - [What are unity ads?](https://www.g2.com/discussions/what-are-unity-ads) ### 8. [Adsquare](https://www.g2.com/products/adsquare/reviews) Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific. **Average Rating:** 3.9/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Adsquare?** - **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.6/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.3/10) **Who Is the Company Behind Adsquare?** - **Seller:** [Adsquare](https://www.g2.com/sellers/adsquare) - **Year Founded:** 2012 - **HQ Location:** Berlin, DE - **Twitter:** @adsquarecom (1,392 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adsquare-gmbh/ (127 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 86% Mid-Market, 14% Enterprise #### What Are Adsquare's Pros and Cons? **Pros:** - Targeting (2 reviews) - Targeting Options (2 reviews) - Analytics (1 reviews) - Audience Reach (1 reviews) - Audience Targeting (1 reviews) **Cons:** - Audience Limitations (1 reviews) - Complexity (1 reviews) - Complex Navigation (1 reviews) - Language Support (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Adsquare? *AI-generated summary from verified user reviews* **Pros:** - Users commend Adsquare for its **effective audience targeting** , enhancing their ability to tailor marketing strategies with precision. - Users appreciate the **powerful targeting options** of Adsquare, enhancing audience reach and campaign effectiveness through precise segmentation. - Users value Adsquare's **robust data analytics** , providing invaluable insights and enabling effective, targeted marketing strategies. - Users appreciate the **impressive audience reach** capabilities of Adsquare, enabling effective targeting and segmentation. - Users value Adsquare's **effective audience targeting** , enhancing their DSP's reach and control over audience segmentation. **Cons:** - Users note **audience limitations** in Adsquare, including constraints in industries and vague categorization, affecting target marketing. - Users find the **complexity** of Adsquare's interface challenging, especially during the initial learning phase. - Users find Adsquare's **complex navigation** challenging initially, but hope for easier use as they become more familiar. - Users face **limited language support** and audience options, causing difficulties in targeting specific demographics effectively. - Users face a **steep learning curve** with Adsquare's complex interface, making initial navigation challenging. #### What Are Recent G2 Reviews of Adsquare? **"[Strong audience insights and a reliable media partner](https://www.g2.com/survey_responses/adsquare-review-12494442)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adsquare-review-12494442) --- **"[NIce program that makes my job easier, I love it.](https://www.g2.com/survey_responses/adsquare-review-8843745)"** **Rating:** 4.0/5.0 stars *— Michelle R.* [Read full review](https://www.g2.com/survey_responses/adsquare-review-8843745) --- #### What Are G2 Users Discussing About Adsquare? - [What is Adsquare used for?](https://www.g2.com/discussions/what-is-adsquare-used-for) ### 9. [Digital Turbine](https://www.g2.com/products/digital-turbine/reviews) Digital Turbine simplifies app advertising, recommendation, delivery and tracking. **Average Rating:** 4.7/5.0 **Total Reviews:** 6 **How Do G2 Users Rate Digital Turbine?** - **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Digital Turbine?** - **Seller:** [Digital Turbine](https://www.g2.com/sellers/digital-turbine) - **Year Founded:** 1998 - **HQ Location:** Austin, US - **Twitter:** @digitalturbine (4,784 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/digital-turbine (1,030 employees on LinkedIn®) - **Ownership:** NASDAQ: APPS **Who Uses This Product?** - **Company Size:** 83% Small-Business, 17% Mid-Market #### What Are Digital Turbine's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Integrations (1 reviews) - Platform Quality (1 reviews) ### What Do G2 Reviewers Say About Digital Turbine? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of integration** with Digital Turbine, enhancing performance and overall user experience. - Users commend the **easy integration** and superior performance of Digital Turbine compared to leading ad platforms. - Users appreciate the **superior performance and easy integration** of Digital Turbine, reflecting the company's commitment to quality. #### What Are Recent G2 Reviews of Digital Turbine? **"[Digital Turbine helps us to create effective ad campaigns](https://www.g2.com/survey_responses/digital-turbine-review-8172030)"** **Rating:** 5.0/5.0 stars *— Deepak D.* [Read full review](https://www.g2.com/survey_responses/digital-turbine-review-8172030) --- **"[Stellar Experience using their ad platform](https://www.g2.com/survey_responses/digital-turbine-review-10718489)"** **Rating:** 5.0/5.0 stars *— Ed M.* [Read full review](https://www.g2.com/survey_responses/digital-turbine-review-10718489) --- ### 10. [IDB Mobile](https://www.g2.com/products/idb-mobile/reviews) Mobile is not the future, it is the now. It has become our communications hub, our entertainment portal, our primary source of media, our wallet and our gateway to real-time information tailored to our needs. Join the revolution! **Average Rating:** 5.0/5.0 **Total Reviews:** 6 **How Do G2 Users Rate IDB Mobile?** - **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind IDB Mobile?** - **Seller:** [IDB Mobile](https://www.g2.com/sellers/idb-mobile) - **Year Founded:** 2003 - **HQ Location:** Estepona, ES - **LinkedIn® Page:** https://www.linkedin.com/company/idb-mobile-technology (57 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of IDB Mobile? **"[I highly appreciate the work of this company!](https://www.g2.com/survey_responses/idb-mobile-review-7167158)"** **Rating:** 5.0/5.0 stars *— Marion H.* [Read full review](https://www.g2.com/survey_responses/idb-mobile-review-7167158) --- **"[Mobile is the way to go](https://www.g2.com/survey_responses/idb-mobile-review-4410941)"** **Rating:** 5.0/5.0 stars *— Ivan P.* [Read full review](https://www.g2.com/survey_responses/idb-mobile-review-4410941) --- #### What Are G2 Users Discussing About IDB Mobile? - [What is IDB Mobile used for?](https://www.g2.com/discussions/what-is-idb-mobile-used-for) ### 11. [ONE by AOL: Advertisers](https://www.g2.com/products/one-by-aol-advertisers/reviews) ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **How Do G2 Users Rate ONE by AOL: Advertisers?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind ONE by AOL: Advertisers?** - **Seller:** [ADTECH](https://www.g2.com/sellers/adtech) - **Year Founded:** 1998 - **HQ Location:** Dreieich, DE - **Twitter:** @ADTECHAdServer (1,428 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/233052/ (212 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of ONE by AOL: Advertisers? **"[AOL](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922)"** **Rating:** 5.0/5.0 stars *— Ralph C.* [Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922) --- **"[Target your audience across mobile](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666) --- #### What Are G2 Users Discussing About ONE by AOL: Advertisers? - [What is ONE by AOL: Advertisers used for?](https://www.g2.com/discussions/what-is-one-by-aol-advertisers-used-for) ### 12. [Shirofune](https://www.g2.com/products/shirofune/reviews) Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management. **Average Rating:** 5.0/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Shirofune?** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.3/10) **Who Is the Company Behind Shirofune?** - **Seller:** [Shirofune](https://www.g2.com/sellers/shirofune) - **Year Founded:** 2014 - **HQ Location:** El Segundo, US - **Twitter:** @Shirofune_ad (1,568 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/shirofune-usa/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 60% Small-Business, 30% Mid-Market #### What Are Recent G2 Reviews of Shirofune? **"[We couldn't start an ad business without Shirofune.](https://www.g2.com/survey_responses/shirofune-review-9833508)"** **Rating:** 5.0/5.0 stars *— 功次 .* [Read full review](https://www.g2.com/survey_responses/shirofune-review-9833508) --- **"[Efficiency improved by more than 60% with Shirofune!](https://www.g2.com/survey_responses/shirofune-review-9755839)"** **Rating:** 5.0/5.0 stars *— 芳教 .* [Read full review](https://www.g2.com/survey_responses/shirofune-review-9755839) --- ### 13. [Vertoz](https://www.g2.com/products/vertoz/reviews) Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our company’s proprietary technology, advanced capabilities and the programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”. Our Ingenious Programmatic Plex, self-serve DSP, gives your business uplift in terms of extended audience reach, optimized campaign delivery, cross platform optimization and the best conversion rates to match your advertising and marketing goals. Connect to our premium publishers, ad-exchanges and SSP’s to serve your ad to the right audience at right time and place. Target the right audience and reconnect with them anywhere. Hence, leverage our superior technology and unique custom models for your campaigns. Reach out to viewers universally with our multi-screen solutions. We ensure your advertising presence is present on all devices and platforms. Vertoz’s dedicated account specialists ensure complete optimization and support, while our experienced Ad Ops team monitors the quality of publisher websites that we partner with. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A Vertoz also has offices in other locations like San Francisco, London, Dubai, Mumbai & New Delhi. **Average Rating:** 4.3/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Vertoz?** - **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.5/10 (Category avg: 8.3/10) **Who Is the Company Behind Vertoz?** - **Seller:** [Vertoz](https://www.g2.com/sellers/vertoz) - **Year Founded:** 2012 - **HQ Location:** Mumbai, IN - **Twitter:** @vertozgroup (1,492 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2501416 (298 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Mid-Market, 43% Small-Business #### What Are Recent G2 Reviews of Vertoz? **"[Vertoz Review](https://www.g2.com/survey_responses/vertoz-review-9708981)"** **Rating:** 5.0/5.0 stars *— Aaditya J.* [Read full review](https://www.g2.com/survey_responses/vertoz-review-9708981) --- **"[Good option for publishers looking at account management support and a custom monetization solution!](https://www.g2.com/survey_responses/vertoz-review-7977206)"** **Rating:** 4.0/5.0 stars *— Arpan M.* [Read full review](https://www.g2.com/survey_responses/vertoz-review-7977206) --- #### What Are G2 Users Discussing About Vertoz? - [What is Vertoz used for?](https://www.g2.com/discussions/what-is-vertoz-used-for) ### 14. [Netsertive](https://www.g2.com/products/netsertive-netsertive/reviews) Netsertive is the leader in multi-location digital marketing technology, empowering brands and locations to transform fragmented, siloed digital marketing into a unified, data-driven growth engine that maximizes local leads and revenue. Its Mulit-Location Experience (MLX) Platform drives digital presence (reviews, local listings, maps, social), media channels (search, social, display, video, connected TV), localized content (location microsites, promotions pages) and critical integrated capabilities (lead routing, call tracking, conversion optimization, CRM/lead integration) across all of the brand’s local markets. Through its proprietary Multi-Location Experience (MLX) Platform and expert Customer Experience team, Netsertive delivers a unique blend of centralized brand control and hyper-local marketing execution, ensuring every location benefits from scalable, efficient digital marketing while maintaining brand consistency and network-wide visibility for the brand. Discover how Netsertive can help your business harness the power of tech-enabled localized marketing and achieve growth without growing pains at www.netsertive.com. **Average Rating:** 3.7/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Netsertive?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 6.5/10 (Category avg: 8.6/10) - **Ease of Use:** 6.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 7.1/10 (Category avg: 8.3/10) **Who Is the Company Behind Netsertive?** - **Seller:** [Netsertive](https://www.g2.com/sellers/netsertive) - **Year Founded:** 2009 - **HQ Location:** Morrisville, US - **Twitter:** @Netsertive (2,169 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/913411/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Enterprise, 40% Mid-Market #### What Are Recent G2 Reviews of Netsertive? **"[Highly Recommend Netsertive](https://www.g2.com/survey_responses/netsertive-review-4644920)"** **Rating:** 5.0/5.0 stars *— Karl Z.* [Read full review](https://www.g2.com/survey_responses/netsertive-review-4644920) --- **"[Better performance - less expenses](https://www.g2.com/survey_responses/netsertive-review-4520723)"** **Rating:** 4.5/5.0 stars *— Petra G.* [Read full review](https://www.g2.com/survey_responses/netsertive-review-4520723) --- #### What Are G2 Users Discussing About Netsertive? - [What is Netsertive used for?](https://www.g2.com/discussions/what-is-netsertive-used-for) ### 15. [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Opera Ads?** - **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.3/10) **Who Is the Company Behind Opera Ads?** - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera (570,990 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7327/ (2,426 employees on LinkedIn®) - **Ownership:** Opera Limited (NASDAQ: OPRA) **Who Uses This Product?** - **Company Size:** 63% Small-Business, 25% Mid-Market #### What Are Opera Ads's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Audience Targeting (5 reviews) - Audience Reach (4 reviews) - Simple (4 reviews) - Easy Setup (3 reviews) **Cons:** - Limited Reporting (3 reviews) - Poor Reporting (3 reviews) - Inefficient Targeting (2 reviews) - Limited Features (2 reviews) - Limited Targeting (2 reviews) ### What Do G2 Reviewers Say About Opera Ads? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Opera Ads, appreciating its straightforward setup and effective campaign results. - Users appreciate the **effective audience targeting** of Opera Ads, leading to engaged users and improved campaign results. - Users value the **effective audience reach** of Opera Ads, enabling successful campaigns with high engagement and clear results. - Users appreciate how **easy and simple** Opera Ads is to use, facilitating quick results and effective campaign management. - Users praise the **easy setup** of Opera Ads, allowing quick campaign launches and efficient management for all skill levels. **Cons:** - Users find the **reporting features limited** , wishing for deeper insights and more detailed analytics for better optimization. - Users find the **reporting to be limited** , lacking detailed insights into user behavior and campaign performance metrics. - Users find the **inefficient targeting** of Opera Ads limits their optimization and reporting capabilities for campaigns. - Users find Opera Ads' **limited features** hinder optimization and customization for more complex advertising campaigns. - Users find that **targeting options are limited** in Opera Ads, hindering deeper campaign optimization and flexibility. #### What Are Recent G2 Reviews of Opera Ads? **"[Excellent 👍](https://www.g2.com/survey_responses/opera-ads-review-11780714)"** **Rating:** 4.5/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714) --- **"[Effortless Ad Management with Reliable Results](https://www.g2.com/survey_responses/opera-ads-review-11923033)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033) --- ### 16. [RevX: Mobile Programmatic Platform](https://www.g2.com/products/revx-mobile-programmatic-platform/reviews) Made for Growth, Built for App Marketers RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We help customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. The key highlights: 1. Flexible Programmatic full-funnel solution for your specific needs - Choose a managed service with full transparency or our self-serve in-house bidder. 2. Transparency - 100% transparency for every impression served. 3. AI & App Intelligence - Supply optimization and audience modeling leveraging 1st and 3rd party data. 4. CPI/CPA prediction and dynamic real-time targeting - Deep learning algorithms for bid optimization on all funnel stages. 5. Creative Innovation - Dynamic creative feeds and varied creative formats to maximize personalization & engagement. 6. Lift & Incrementality focused - Integrated modules to measure incrementality with accessible dashboards. 7. Massive scale - High-audience outreach via integrations across all programmatic ecosystem. For more information visit revx.io. **Average Rating:** 4.2/5.0 **Total Reviews:** 8 **How Do G2 Users Rate RevX: Mobile Programmatic Platform?** - **Close Ecosystem API:** 5.0/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind RevX: Mobile Programmatic Platform?** - **Seller:** [RevX](https://www.g2.com/sellers/revx) - **Year Founded:** 2014 - **HQ Location:** Singapore - **Twitter:** @RevX_Platform (122 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10129177 (80 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 25% Small-Business #### What Are RevX: Mobile Programmatic Platform's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Efficiency (1 reviews) - Inventory Management (1 reviews) - Platform Usability (1 reviews) - Simple (1 reviews) ### What Do G2 Reviewers Say About RevX: Mobile Programmatic Platform? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **easy platform usage** of RevX, enjoying its efficient inventory management and user-friendly interface. - Users praise the **efficiency** of RevX, appreciating its user-friendly interface and streamlined platform navigation. - Users value the **efficient inventory management** of RevX, complemented by its user-friendly interface and ease of use. - Users appreciate the **good UI and easy platform usage** of RevX, making inventory management efficient and seamless. - Users appreciate the **efficient inventory management** of RevX, praising its user-friendly interface and ease of use. #### What Are Recent G2 Reviews of RevX: Mobile Programmatic Platform? **"[The best programmatic platform for campaign management depends on specific needs and goals, but some popular options include Google Ads, Facebook Ads Manager, and Adobe Advertising Cloud.](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509)"** **Rating:** 4.0/5.0 stars *— Chunnu A.* [Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-10555509) --- **"[Retargeting sorted for me](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192)"** **Rating:** 4.5/5.0 stars *— Verified User in Gambling & Casinos* [Read full review](https://www.g2.com/survey_responses/revx-mobile-programmatic-platform-review-9230192) --- #### What Are G2 Users Discussing About RevX: Mobile Programmatic Platform? - [What is RevX: Mobile Programmatic Platform used for?](https://www.g2.com/discussions/what-is-revx-mobile-programmatic-platform-used-for) ### 17. [AdFalcon](https://www.g2.com/products/adfalcon/reviews) AdFalcon is a mobile advertising network providing mobile advertising experience to advertisers, publishers, developers and mobile users. **Average Rating:** 4.6/5.0 **Total Reviews:** 4 **How Do G2 Users Rate AdFalcon?** - **Close Ecosystem API:** 8.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind AdFalcon?** - **Seller:** [QTrak](https://www.g2.com/sellers/qtrak-d6a65456-98ed-439c-bd35-669c83a0ef12) - **HQ Location:** N/A - **Twitter:** @Noqoush (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/noqoush-mobile-media-group/about/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 25% Small-Business #### What Are Recent G2 Reviews of AdFalcon? **"[Display banners to in-app video ads](https://www.g2.com/survey_responses/adfalcon-review-9847847)"** **Rating:** 4.5/5.0 stars *— Trinh Thi P.* [Read full review](https://www.g2.com/survey_responses/adfalcon-review-9847847) --- **"[Simple campaign setup process](https://www.g2.com/survey_responses/adfalcon-review-9858564)"** **Rating:** 4.5/5.0 stars *— Hussain I.* [Read full review](https://www.g2.com/survey_responses/adfalcon-review-9858564) --- ### 18. [Byyd](https://www.g2.com/products/byyd/reviews) byyd is the leading mobile Demand-side Platform that enables advertisers to connect with precisely targeted mobile audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Byyd?** - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Byyd?** - **Seller:** [byyd](https://www.g2.com/sellers/byyd) - **Year Founded:** 2014 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/4866736 (123 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business, 25% Mid-Market #### What Are Byyd's Pros and Cons? **Pros:** - Advertising (3 reviews) - Results (2 reviews) - Targeting Options (2 reviews) - Business Promotion (1 reviews) - Campaign Management (1 reviews) **Cons:** - Limited Customization (1 reviews) - Poor Interface Design (1 reviews) ### What Do G2 Reviewers Say About Byyd? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **diverse advertising options** of Byyd, enhancing regional targeting and maximizing campaign effectiveness. - Users appreciate the **effective advertising packages** from Byyd, boosting traffic and engagement through tailored campaigns. - Users appreciate the **diverse targeting options** in Byyd, allowing optimized ad placements for various audience segments. - Users appreciate Byyd for its **targeted ad capabilities** , enhancing engagement and maximizing promotional effectiveness. - Users appreciate the **effective campaign management** of Byyd, allowing for tailored ad strategies and easy modifications. **Cons:** - Users find **limited customization options** in Byyd, yet they are adequate for achieving desired outcomes. - Users find the **poor interface design** of Byyd limiting, despite having enough customization options for desired outcomes. #### What Are Recent G2 Reviews of Byyd? **"[The ideal platform to ensure effective traffic for ads](https://www.g2.com/survey_responses/byyd-review-10648520)"** **Rating:** 5.0/5.0 stars *— Ron Y.* [Read full review](https://www.g2.com/survey_responses/byyd-review-10648520) --- **"[Simplify access to the best path to ensure our ads reach](https://www.g2.com/survey_responses/byyd-review-10680331)"** **Rating:** 5.0/5.0 stars *— Yael Y.* [Read full review](https://www.g2.com/survey_responses/byyd-review-10680331) --- ### 19. [RTB House](https://www.g2.com/products/rtb-house/reviews) RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 **How Do G2 Users Rate RTB House?** - **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.3/10) **Who Is the Company Behind RTB House?** - **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house) - **Year Founded:** 2012 - **HQ Location:** Warsaw, Poland - **LinkedIn® Page:** https://www.linkedin.com/company/rtb-house/ (1,430 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 60% Mid-Market, 33% Small-Business #### What Are RTB House's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Performance Results (5 reviews) - Results (5 reviews) - Results Performance (5 reviews) - Helpful (4 reviews) **Cons:** - Dashboard Issues (3 reviews) - Navigation Issues (2 reviews) - Billing Issues (1 reviews) - Budget Management (1 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About RTB House? *AI-generated summary from verified user reviews* **Pros:** - Users value the **excellent customer support** of RTB House, appreciating quick responses and helpful assistance at all times. - Users commend RTB House for their **excellent performance results** and proactive support in optimizing campaigns. - Users praise RTB House for delivering **excellent results** with effortless implementation and outstanding service. - Users value the **exceptional performance results** from RTB House, consistently exceeding expectations through effective campaigns and support. - Users find RTB House to be an incredibly **helpful platform** , praised for its easy-to-use dashboard and responsive support. **Cons:** - Users express frustration over **dashboard issues** that hinder budget visibility and complicate data export and reporting. - Users express a desire for improved **navigation and budget control** , impacting their experience with RTB House. - Users feel a lack of **control over billing and budget allocation** , which creates confusion and hampers campaign management. - Users feel a lack of **control over budget management** , leaving them unsure of how funds are allocated throughout the month. - Users find the **data formatting complex** , leading to additional manual effort when exporting from RTB House. #### What Are Recent G2 Reviews of RTB House? **"[Great results and great service](https://www.g2.com/survey_responses/rtb-house-review-10880223)"** **Rating:** 5.0/5.0 stars *— Guido D.* [Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223) --- **"[High ROI but Limited Creative Flexibility](https://www.g2.com/survey_responses/rtb-house-review-12467802)"** **Rating:** 4.0/5.0 stars *— Marco P.* [Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802) --- #### What Are G2 Users Discussing About RTB House? - [What is RTB House Personalized Retargeting used for?](https://www.g2.com/discussions/what-is-rtb-house-personalized-retargeting-used-for) ### 20. [360 Platform](https://www.g2.com/products/360-platform/reviews) YouAppi’s 360 Platform is the leading growth marketing platform for premium mobile brands. By combining the power of machine learning with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users, converting data into profitable users. Headquartered in San Francisco, YouAppi operates across eleven countries in Asia, Europe and North America. Follow us on Twitter, Facebook or LinkedIn, or for more information, visit www.youappi.com. **Average Rating:** 3.7/5.0 **Total Reviews:** 3 **How Do G2 Users Rate 360 Platform?** - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind 360 Platform?** - **Seller:** [YouAPPi](https://www.g2.com/sellers/youappi) - **Year Founded:** 2011 - **HQ Location:** Palo Alto, US - **Twitter:** @YouAppi (970 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/youappi (66 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of 360 Platform? **"[360 platform for customer relationship management](https://www.g2.com/survey_responses/360-platform-review-6509203)"** **Rating:** 4.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/360-platform-review-6509203) --- ### 21. [Adform Demand Side Platform](https://www.g2.com/products/adform-demand-side-platform/reviews) Leverage Adform’s DSP to reach your audience by first-party data, third-party data, ISP, location, behavior, context, device and keywords to connect with the consumers most likely to engage, click or convert – wherever they are in the digital universe. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Adform Demand Side Platform?** - **Close Ecosystem API:** 5.8/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) **Who Is the Company Behind Adform Demand Side Platform?** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Adform Demand Side Platform? **"[Good DSP alternative](https://www.g2.com/survey_responses/adform-demand-side-platform-review-6756430)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adform-demand-side-platform-review-6756430) --- **"[Campaign setup](https://www.g2.com/survey_responses/adform-demand-side-platform-review-2380396)"** **Rating:** 4.5/5.0 stars *— Adam K.* [Read full review](https://www.g2.com/survey_responses/adform-demand-side-platform-review-2380396) --- ### 22. [AdLocus](https://www.g2.com/products/adlocus/reviews) AdLocus offers location-based mobile advertising solutions. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **How Do G2 Users Rate AdLocus?** - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind AdLocus?** - **Seller:** [Hyxen](https://www.g2.com/sellers/hyxen) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are AdLocus's Pros and Cons? **Pros:** - Audience Reach (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) ### What Do G2 Reviewers Say About AdLocus? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accurate audience targeting** of AdLocus, enhancing their marketing effectiveness while prioritizing user privacy. - Users value the **accurate audience targeting** of AdLocus, enhanced by MobileLocus technology and strong privacy protection. - Users value the **ease of campaign organization** in AdLocus, allowing flexible management and efficient customer data collection. - Users find AdLocus to be **easy to use** , simplifying web marketing and campaign management from any location. - Users value the **ease of organization** in AdLocus, allowing seamless campaign management and direct customer engagement. #### What Are Recent G2 Reviews of AdLocus? **"[It made it unlikely to run an unsuccessful campaign.](https://www.g2.com/survey_responses/adlocus-review-10565421)"** **Rating:** 5.0/5.0 stars *— Alana V.* [Read full review](https://www.g2.com/survey_responses/adlocus-review-10565421) --- **"[Cutting-edge mobile advertising platfrom](https://www.g2.com/survey_responses/adlocus-review-10566132)"** **Rating:** 4.5/5.0 stars *— Laxman P.* [Read full review](https://www.g2.com/survey_responses/adlocus-review-10566132) --- ### 23. [AdvertServe](https://www.g2.com/products/advertserve/reviews) Complete ad serving platform for web, mobile, and video with dozens of creative formats and real-time reporting. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate AdvertServe?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind AdvertServe?** - **Seller:** [Renegade Internet](https://www.g2.com/sellers/renegade-internet) - **Year Founded:** 2000 - **HQ Location:** New Castle, US - **Twitter:** @RenegadeBuzz (30 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/advertserve (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Small-Business #### What Are Recent G2 Reviews of AdvertServe? **"[AdvertServe has made setting up and managing display ads easy.](https://www.g2.com/survey_responses/advertserve-review-3525409)"** **Rating:** 5.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/advertserve-review-3525409) --- **"[Advertising at another level](https://www.g2.com/survey_responses/advertserve-review-2940219)"** **Rating:** 5.0/5.0 stars *— Alfred V.* [Read full review](https://www.g2.com/survey_responses/advertserve-review-2940219) --- #### What Are G2 Users Discussing About AdvertServe? - [What is AdvertServe used for?](https://www.g2.com/discussions/what-is-advertserve-used-for) ### 24. [AppSamurai](https://www.g2.com/products/appsamurai/reviews) AppSamurai is an AI-powered One-Stop-Shop User Acquisition platform for advertisers to access premium placements across the globe. We are here to help you achieve your performance goals by reaching out to the right users at the right moment through different campaign types. There are 4 campaign types we offer: User Acquisition, Boost/Rewarded, OEMs, Influencer Marketing. AI-Based Real-Time Optimization Optimize campaigns based on your app’s historical performance, ad material, and target audience to increase efficiency. One-on-One Client Success Support 1-on-1 client support both during and after your app’s campaigns for continued assistance post-launch – including weekly reports, monthly strategic reviews, and competitor analyses to guarantee KPI fulfillment. Tailor Made Strategy Campaigns tailored specifically to your app’s brand and mobile growth strategy to ensure an elevated user experience, high quality ad formats, and increased user engagement. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate AppSamurai?** - **Close Ecosystem API:** 5.6/10 (Category avg: 8.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.3/10) **Who Is the Company Behind AppSamurai?** - **Seller:** [App Samurai](https://www.g2.com/sellers/app-samurai) - **Year Founded:** 2016 - **HQ Location:** New York, US - **Twitter:** @AppSamurai (5,376 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/app-samurai (71 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of AppSamurai? **"[Solved all our traffic needs - Great team!](https://www.g2.com/survey_responses/appsamurai-review-5139029)"** **Rating:** 5.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/appsamurai-review-5139029) --- **"[Great experience using the app](https://www.g2.com/survey_responses/appsamurai-review-9499833)"** **Rating:** 5.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/appsamurai-review-9499833) --- ### 25. [EZmob](https://www.g2.com/products/ezmob/reviews) EZmob is a Display and Mobile Advertising Network. We provide monetization for website owners and SSPs and enable advertisers, agencies and app developers with access to over 1 Billion users. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **How Do G2 Users Rate EZmob?** - **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.3/10) **Who Is the Company Behind EZmob?** - **Seller:** [EZmob](https://www.g2.com/sellers/ezmob) - **Year Founded:** 2013 - **HQ Location:** Tel-Aviv, IL - **Twitter:** @EZmob_Marketing (565 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2742966 (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of EZmob? **"[Great tool for Digital Advertising](https://www.g2.com/survey_responses/ezmob-review-8725763)"** **Rating:** 5.0/5.0 stars *— Bhavya D.* [Read full review](https://www.g2.com/survey_responses/ezmob-review-8725763) --- **"[Best Advertising Company to High Reach](https://www.g2.com/survey_responses/ezmob-review-8717230)"** **Rating:** 5.0/5.0 stars *— Srinivas Rao D.* [Read full review](https://www.g2.com/survey_responses/ezmob-review-8717230) --- ## What Is Mobile Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Mobile Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Mobile Advertising Software? ### What You Should Know About Mobile Advertising Software ### What is Mobile Advertising Software? There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising. Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined. Key Benefits of Mobile Advertising Software - Reach audiences on the devices they use most: their phones and tablets - Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location - Boost your advertising engagement rates, as users tend to spend more time with interactive ads - Save money by running campaigns at a fraction of the cost of traditional advertising channels - Enjoy a higher click-through rate compared to desktop advertisements ### Why Use Mobile Advertising Software? The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy. With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising). ### Who Uses Mobile Advertising Software? Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area. **Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising). **Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising. ### Kinds of Mobile Advertising Software Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these. **Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting. **Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content. **In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information). **Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads. **Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications. **SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty. ### Mobile Advertising Software Features Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess. **Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities. Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad. **Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once. As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time. **Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc. #### Additional Features of Mobile Advertising Software **Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.) **Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using. **Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness. ### Trends Related to Mobile Advertising Software **Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand. **Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future. ### Potential Issues with Mobile Advertising Software **Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices. ### Software and Services Related to Mobile Advertising Software [**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include. [**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers. [**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.