--- title: Klarity by DemandScience Reviews meta_title: 'Klarity by DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 172 reviews by the users' company size, role or industry to find out how Klarity by DemandScience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 172 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Klarity by DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 172 ## About Klarity by DemandScience DemandScience Audience Builder empowers B2B marketers with smarter data to define, refine, and activate target accounts with precision. Built on a verified global first-party data ecosystem of 247M+ contacts and 26M+ companies, it integrates firmographics, technographics, and intent signals so users can move beyond outdated static lists and build dynamic audiences that align with real buyer behavior. With this intelligence at your fingertips, Audience Builder helps you prioritize accounts showing real interest and engage them with the right message at the right time.  At its core, Audience Builder is designed to bring clarity to your Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It provides tools to size your market accurately, continuously refine your ICP based on the traits of best-fit accounts, and uncover in-market signals that reveal where prospects are actively researching and evaluating solutions similar to yours. This layered insight ensures campaigns are grounded in verified reality—not assumptions—reducing wasted effort on irrelevant accounts.  The platform’s strength lies in its seamless list creation and refinement capabilities. Teams can build and optimize account lists in real time, combining firmographic, technographic, and behavioral intent criteria to construct audiences that reflect evolving buyer behavior. Lists can be exported directly into CRMs or marketing automation platforms, allowing sales and marketing teams to activate insights without friction. All data is backed by DemandScience’s Confirmed Connect™ validation, which guarantees quality and replaces records that don’t meet accuracy standards.  Audience Builder is ideal for ABM practitioners, demand gen leaders, sales teams, and any organization seeking to sharpen targeting, improve TAM/TAL accuracy, and prioritize outreach to high-potential accounts. Whether you’re struggling with unreliable data or looking to align segmentation with messaging across initiatives, it delivers a robust foundation for smarter targeting and more impactful engagement.  By anchoring audience decisions in verified data and real intent signals, DemandScience Audience Builder helps organizations build confidence in their targeting strategy, reduce wasted campaign spend, and drive measurable momentum throughout the demand generation funnel.  ## Klarity by DemandScience Reviews ### 1. Great Platform for Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Janet L. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Klarity by DemandScience?** Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts. Having the ability to look up prospects and get intelligence on the companies they are prosecting into is gold, as anyone who has done cold-calling can attest to. We highly recommend Klarity as a platform for prospecting sales and it has increased the effectiveness of our team's success. **What do you dislike about Klarity by DemandScience?** There are no dislikes. The team at DemandScience is extremely supportive for any questions or help needed in order to maximize effectiveness using this platform. I know they are working hard to add more features. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Klarity gives us lots of insight into the companies and allows us to identify the best contacts/prospects for our appointment setters. With so many companies having automated their telephone systems, having a name is paramount to getting past the gatekeepers, even the electronic ones. Our appointment setters greatest hurdle is overcome by having the ability to find contacts using Klarity. ### 2. Klarity by DemandScience is the wind beneath my wings **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Klarity by DemandScience?** Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience. The account intelligence and intent data that it provides allow us to be more actionable and targeted across various programs. Most importantly, the team is fantastic to work with and always proactive in helping us achieve the best results possible. **What do you dislike about Klarity by DemandScience?** My only suggestion would be to be able to bucket companies in the technology install field. Larger companies have multiple lines of products which can get overwhelming. The ability to do broader targeting there would be great. **What problems is Klarity by DemandScience solving and how is that benefiting you?** It has helped us improve our database and build around more of our ICP. Additionally, the intent data and account intelligence has been helpful in providing our team with critical buying signals. ### 3. Had a great experience using this platform **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** Great product I've come across so far. I Would recommend this platform to all of my friends and colleagues. it's smarter software decisions is amazingly great, I don't think they have any competitors. **What do you dislike about Klarity by DemandScience?** Nothing as of now. How can I say anything negative after knowing that it has nothing to mention, I mean come on, this is the great product I have come across so far. **What problems is Klarity by DemandScience solving and how is that benefiting you?** In every way I could ever wanted to. I attended their G2 x GTM Partners CMO Consult webinar a few days back, and it went very well. No wonder why they are growing. ### 4. Klarity, easy and has ALL THE DATA I needed to find **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Klarity by DemandScience?** Klarity's platform is clear and easy to use. I like the way you can drill down to be specific in results and search broaded insights that lead to more info **What do you dislike about Klarity by DemandScience?** None, it had everything that ZoomInfo did, except the annoying aggressive sales people ZoomInfo has. I much prefer Klarity **What problems is Klarity by DemandScience solving and how is that benefiting you?** FInding exaclty the right person you need to in an organization and similar people in that org that help with my sales efforts ### 5. CEO and Founder **Rating:** 5.0/5.0 stars **Reviewed by:** Sam G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** I like the buyer intent database you provide, which helped me reach out to the specific department and designation prospects for our business. The platform is incredible. **What do you dislike about Klarity by DemandScience?** Pricing is what you people need to work on, as far as other competitors the pricing is a bit higher side, but the platform UI/UX is very user friendly and easy to operate **What problems is Klarity by DemandScience solving and how is that benefiting you?** Prospect database with multi-region focus and high level of contact information of people working in SMEs, corporates and large MNCs across the continents and whole world ### 6. Business development and Inside sales **Rating:** 5.0/5.0 stars **Reviewed by:** Mudita L. | Inside Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Klarity by DemandScience?** Data of C suite and decision makers of the company, also the exact NAP details of the companies across all regions and continents helps usmake right decisions about consumers **What do you dislike about Klarity by DemandScience?** Pricing when compared to other competitors is a bit higher and except that no flaws are there in the platforms, it's user friendly, smooth and handy when it comes to daily usage **What problems is Klarity by DemandScience solving and how is that benefiting you?** Reaching out to decision makers leaving behind gatekeepers and updated data insights of corporates and multiple industries with various departments, designations. ### 7. Demandscience bestseller B2B database **Rating:** 5.0/5.0 stars **Reviewed by:** L K. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2023 **What do you like best about Klarity by DemandScience?** Demand science intelligence platforms offered us the legit and genuine B2B database for prospecting and helped increase conversions by 15X with more profitable ROI **What do you dislike about Klarity by DemandScience?** There is nothing negative about DemandScience platforms as its UI/UX is very user friendly and easy to handle through a layman to get the best out of the software **What problems is Klarity by DemandScience solving and how is that benefiting you?** Lead generation, Direct connects to C-Suite eradicating unnecessary gatekeepers, email marketing, building relationships and converting cold leads to prospects ### 8. Our Top Performing Content Syndication Vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Klarity by DemandScience?** It's a program that generates high quality leads and converts into ROI. Demand Science reaches the right target audience for our product and the team is very flexible if we need to make any shifts to targeting and content mid-quarter which helps us to optimise our programs and helps them to stay aligned to our strategies. **What do you dislike about Klarity by DemandScience?** There are currently no downsides to any of the programs we run with demand sciecne. **What problems is Klarity by DemandScience solving and how is that benefiting you?** Top of Funnel marketing activity. Klarity is identifying the right leads and capturing those high quality top of funnel leads for our data base. ### 9. Good tool for B2b marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Mritunjay T. | Salesforce Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Klarity by DemandScience?** It is good marketing tool to boost ROI and sales. **What do you dislike about Klarity by DemandScience?** Can add more function related to marketing as ratings tools of consumers. **What problems is Klarity by DemandScience solving and how is that benefiting you?** It is amplyfying business sales and analysis. ### 10. I take care of demand amd supply aide of a digital product **Rating:** 4.0/5.0 stars **Reviewed by:** Arpit G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Klarity by DemandScience?** It helps me narrow down my search about prospective buyers **What do you dislike about Klarity by DemandScience?** Nothing as such but would have been better if conversions were higher **What problems is Klarity by DemandScience solving and how is that benefiting you?** Prospective buyers and sales ## Klarity by DemandScience Discussions - [Do I need a credit card to sign up?](https://www.g2.com/discussions/sign-up-618830a5-34b6-407c-ad67-f257b99a572e) - 2 comments, 1 upvote - [Can I pay for just one month rather than a monthly subscription?](https://www.g2.com/discussions/payment-plan) - 1 comment, 1 upvote - [Can I upgrade my plan at any time?](https://www.g2.com/discussions/upgrades-94e9e6e3-7bfc-4805-b0e7-ab53cb97df09) - 1 comment, 1 upvote - [Do unused contacts roll over to the next month?](https://www.g2.com/discussions/unused-quota) - 1 comment, 1 upvote - [Am I locked into a 12 month contract?](https://www.g2.com/discussions/contract-5df4e869-4dd0-47a0-afa1-8a05f427a9c2) - 1 comment, 1 upvote - [View Klarity by DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews/klarity-by-demandscience-review-4644363?section=pricing&secure%5Bexpires_at%5D=2026-07-19+08%3A39%3A46+-0500&secure%5Bsession_id%5D=4c090add-f25e-47e4-9a64-5a036248f935&secure%5Btoken%5D=2a8a9d82b0df9042d372f5adbfd9a2d4531f659a3fc828ef973dabb0334f505f&format=llm_user) ## Klarity by DemandScience Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Intelligence** - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Account-level Insights **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Connections - Reporting ## Top Klarity by DemandScience Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) - 4.7/5.0 (813 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) - 4.5/5.0 (1,329 reviews)