Klarity by DemandScience Reviews & Product Details

DemandScience Audience Builder empowers B2B marketers with smarter data to define, refine, and activate target accounts with precision. Built on a verified global first-party data ecosystem of 247M+ contacts and 26M+ companies, it integrates firmographics, technographics, and intent signals so users can move beyond outdated static lists and build dynamic audiences that align with real buyer behavior. With this intelligence at your fingertips, Audience Builder helps you prioritize accounts showing real interest and engage them with the right message at the right time. At its core, Audience Builder is designed to bring clarity to your Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It provides tools to size your market accurately, continuously refine your ICP based on the traits of best-fit accounts, and uncover in-market signals that reveal where prospects are actively researching and evaluating solutions similar to yours. This layered insight ensures campaigns are grounded in verified reality—not assumptions—reducing wasted effort on irrelevant accounts. The platform’s strength lies in its seamless list creation and refinement capabilities. Teams can build and optimize account lists in real time, combining firmographic, technographic, and behavioral intent criteria to construct audiences that reflect evolving buyer behavior. Lists can be exported directly into CRMs or marketing automation platforms, allowing sales and marketing teams to activate insights without friction. All data is backed by DemandScience’s Confirmed Connect™ validation, which guarantees quality and replaces records that don’t meet accuracy standards. Audience Builder is ideal for ABM practitioners, demand gen leaders, sales teams, and any organization seeking to sharpen targeting, improve TAM/TAL accuracy, and prioritize outreach to high-potential accounts. Whether you’re struggling with unreliable data or looking to align segmentation with messaging across initiatives, it delivers a robust foundation for smarter targeting and more impactful engagement. By anchoring audience decisions in verified data and real intent signals, DemandScience Audience Builder helps organizations build confidence in their targeting strategy, reduce wasted campaign spend, and drive measurable momentum throughout the demand generation funnel.

Seller

DemandScience

Discussions

Klarity by DemandScience Community

Languages Supported

English

Solution Type

All-in-One

Overview by

AJ DeMarco

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

View More Pricing Information

Top-Rated Alternatives

GTM Workspace - Powered by ZoomInfo

View All Alternatives

User Insights

Average based on 172 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

Klarity by DemandScience Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Klarity by DemandScience, and what problem is it built to solve?

The offering combines proprietary data with activation across events, content, programmatic advertising, and chat to reach buyer groups. It is built to help generate demand from target accounts and support pipeline development across the sales funnel.

What languages does Klarity by DemandScience support?

It supports one language: English.

What company sizes and industries is Klarity by DemandScience the best fit for?

Positive experiences are concentrated among small-business and mid-market teams, with marketing and technology-related industries appearing most often. The clearest segments are:

Small businesses: the most represented company-size segment among positive reviewers.
Mid-market companies: another prominent segment.
Marketing and advertising: a leading industry represented in positive reviews.
Computer software and information technology services: also well represented.

How long does it take to implement Klarity by DemandScience across a team?

Teams most often report getting started in less than a day. Longer implementations are also reported, but they are less common.

Time to go live	Relative frequency
Less than 1 day	Most common
Less than 1 month	Less common
1–3 months	Occasional

What customer support options does Klarity by DemandScience provide, and how do users find the overall support experience?

Support is available by phone, email or help desk, and chat. The support experience is often described as responsive and helpful, though some users have encountered frustrating communication or service issues.

What is the experience like for teams switching to Klarity by DemandScience from another tool?

Switching from tools such as ZoomInfo, D&B Hoovers, DiscoverOrg, and Seamless.AI was often motivated by the need for more affordable access to prospect data. Users also point to more useful targeting and intent filters, better data for their needs, or a simpler experience; others found the transition worthwhile because of improved data quality or support.

What features or capabilities could make Klarity by DemandScience even more useful?

More flexible search and filtering would make the product more useful for narrowly defined targeting. Improvements that users would value include:

More granular filters and search controls, including stronger ways to combine or exclude criteria.
Broader, more current contact coverage, including better coverage in specific regions and niche markets.
More direct and mobile phone numbers, alongside improved contact-data accuracy.

G2 reviews are authentic and verified.

Here's how.

Janet L.

Small-Business (50 or fewer emp.)

9/18/2023

"Great Platform for Lead Generation"

5/5

What do you like best about Klarity by DemandScience?

Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts. Having the ability to look up prospects and get intelligence on the companies they are prospecting into is gold, as anyone who has done cold-calling can attest to. We highly recommend Klarity as a platform for prospecting sales and it has increased the effectiveness of our team's success. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

There are no dislikes. The team at DemandScience is extremely supportive for any questions or help needed in order to maximize effectiveness using this platform. I know they are working hard to add more features. Review collected by and hosted on G2.com.

What problems is Klarity by DemandScience solving and how is that benefiting you?

Klarity gives us lots of insight into the companies and allows us to identify the best contacts/prospects for our appointment setters. With so many companies having automated their telephone systems, having a name is paramount to getting past the gatekeepers, even the electronic ones. Our appointment setters greatest hurdle is overcome by having the ability to find contacts using Klarity. Review collected by and hosted on G2.com.

David G.

Director of Growth Marketing

Mid-Market (51-1000 emp.)

8/31/2023

"Klarity by DemandScience is the wind beneath my wings"

4.5/5

What do you like best about Klarity by DemandScience?

Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience. The account intelligence and intent data that it provides allow us to be more actionable and targeted across various programs. Most importantly, the team is fantastic to work with and always proactive in helping us achieve the best results possible. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

My only suggestion would be to be able to bucket companies in the technology install field. Larger companies have multiple lines of products which can get overwhelming. The ability to do broader targeting there would be great. Review collected by and hosted on G2.com.

Saurabh G.

Mid-Market (51-1000 emp.)

6/21/2023

"Had a great experience using this platform"

5/5

What do you like best about Klarity by DemandScience?

Great product I've come across so far. I Would recommend this platform to all of my friends and colleagues. it's smarter software decisions is amazingly great, I don't think they have any competitors. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Nothing as of now.

How can I say anything negative after knowing that it has nothing to mention, I mean come on, this is the great product I have come across so far. Review collected by and hosted on G2.com.

Melanie A.

Small-Business (50 or fewer emp.)

8/14/2023

"Klarity, easy and has ALL THE DATA I needed to find"

5/5

What do you like best about Klarity by DemandScience?

Klarity's platform is clear and easy to use. I like the way you can drill down to be specific in results and search broaded insights that lead to more info Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

None, it had everything that ZoomInfo did, except the annoying aggressive sales people ZoomInfo has. I much prefer Klarity Review collected by and hosted on G2.com.

Sam G.

Founder

Small-Business (50 or fewer emp.)

6/21/2023

"CEO and Founder"

5/5

What do you like best about Klarity by DemandScience?

I like the buyer intent database you provide, which helped me reach out to the specific department and designation prospects for our business. The platform is incredible. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Pricing is what you people need to work on, as far as other competitors the pricing is a bit higher side, but the platform UI/UX is very user friendly and easy to operate Review collected by and hosted on G2.com.

Mudita L.

Inside Sales Manager

Small-Business (50 or fewer emp.)

6/21/2023

"Business development and Inside sales"

5/5

What do you like best about Klarity by DemandScience?

Data of C suite and decision makers of the company, also the exact NAP details of the companies across all regions and continents helps us make right decisions about consumers Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

Pricing when compared to other competitors is a bit higher and except that no flaws are there in the platforms, it's user friendly, smooth and handy when it comes to daily usage Review collected by and hosted on G2.com.

L K.

Marketing Specialist

Mid-Market (51-1000 emp.)

7/5/2023

"Demandscience bestseller B2B database"

5/5

What do you like best about Klarity by DemandScience?

Demand science intelligence platforms offered us the legit and genuine B2B database for prospecting and helped increase conversions by 15X with more profitable ROI Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

There is nothing negative about DemandScience platforms as its UI/UX is very user friendly and easy to handle through a layman to get the best out of the software Review collected by and hosted on G2.com.

Lauren B.

Enterprise (> 1000 emp.)

5/11/2023

"Our Top Performing Content Syndication Vendor"

5/5

What do you like best about Klarity by DemandScience?

It's a program that generates high quality leads and converts into ROI. Demand Science reaches the right target audience for our product and the team is very flexible if we need to make any shifts to targeting and content mid-quarter which helps us to optimise our programs and helps them to stay aligned to our strategies. Review collected by and hosted on G2.com.

What do you dislike about Klarity by DemandScience?

There are currently no downsides to any of the programs we run with demand sciecne. Review collected by and hosted on G2.com.