# Best Market Intelligence Software for Small Business - Page 2

## How Many Market Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 305

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Glow (+2.33%) - Among all products in this category, Glow recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Market Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 33,900+ Authentic Reviews
- 305+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Intelligence Software
 ![G2 Grid® for Market Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/market-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=577&focus%5B%5D=74085&focus%5B%5D=7170&focus%5B%5D=39661&focus%5B%5D=1305806&focus%5B%5D=1532838&focus%5B%5D=43479)

Highlighted products: Semrush, GTM Workspace - Powered by ZoomInfo, Apify, Similarweb, AlphaSense, Perplexity, Dedale Intelligence, and Crunchbase.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=apify&focus%5B%5D=similarweb&focus%5B%5D=alphasense&focus%5B%5D=perplexity&focus%5B%5D=dedale-intelligence&focus%5B%5D=crunchbase&segment=small-business)

**Sponsored**

### Weflow

Weflow is a Revenue AI Platform that captures every customer interaction and unlocks AI insights to help you convert and forecast your pipeline. Weflow offers a suite of products: - Activity Capture ($19/user/month (billed annually) - Conversation Intelligence ($39/user/month (billed annually) - Deal Intelligence & Forecasting ($39/user/month (billed annually) Pick single modules from above or bundles to save: - Revenue AI Foundation : Unify your GTM data with automated Salesforce data capture. Use AI to handle rep workflows and coach your team. - Revenue AI Business: Everything in Foundation, plus full deal and account intelligence. AI-powered scoring, summaries, and pipeline visibility, built in. - Revenue AI Enterprise: Everything in Business, plus AI-powered forecasting. Predict revenue, analyze pipeline, and run forecasts across your org. Transparent pricing, no platform fees. Premium support included. Learn more at: weflow.ai

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=623&secure%5Bchosen_at%5D=2026-07-30T03%3A39%3A43Z&secure%5Bdisplayable_resource_id%5D=2641&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=164950&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=164950&secure%5Bresource_id%5D=623&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-intelligence%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=04dd91e2a25808c1c083f6ce38e6572ee18edbc71e1a0bfe657d3b0a69e49811&secure%5Burl%5D=https%3A%2F%2Fwww.weflow.ai%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_content%3DRevOps-category-page&secure%5Burl_type%5D=custom_url)

### [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.

**Average Rating:** 4.6/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate Similarweb App Intelligence?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Data Sources:** 8.6/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 9.2/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 8.3/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Similarweb App Intelligence?

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb  
62,619 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31af9b871eedcbd8d9cdd5615745e7871f1214ea5f4b818f1b797e75dde89b94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F429838%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,253 employees on LinkedIn®
- **Ownership:** NYSE: SMWB

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 46% Small, 35% Medium

#### What Do G2 Reviewers Say About Similarweb App Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **enhanced market visibility** of Similarweb App Intelligence invaluable for comprehensive competitive analysis in mobile sectors.
- Users find that **Similarweb's App Intelligence enhances competitive analysis** by providing essential insights into mobile app performance.
- Users find **Competitor Insights** in Similarweb invaluable for detailed app performance analysis, enhancing competitive benchmarking significantly.
- Users value the **comprehensive data** from Similarweb App Intelligence, enabling accurate competitive analysis in mobile app environments.
- Users appreciate the **data accuracy** of Similarweb App Intelligence, enhancing competitive assessments and market visibility significantly.

##### Cons

- Users feel the **competitor analysis features are limited** , making in-depth assessments less flexible and comprehensive.
- Users find the **dashboard issues** in Similarweb App Intelligence limit comprehensive analysis and functionality compared to Web Intelligence.
- Users find the **dashboard usability** lacking in depth and features, limiting their ability for detailed analysis.
- Users find the **limited features and incomplete data** of App Intelligence hinder in-depth analysis compared to Web Intelligence.
- Users note the **inadequate competitor analysis** in Similarweb App Intelligence, limiting its depth and flexibility compared to alternatives.

#### What Are Recent G2 Reviews of Similarweb App Intelligence?

**["Powerful market intelligence with some data coverage caveats"](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)**

**Rating:** 4.5/5.0 stars

_— Prisca P._

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)

**["Critical Global App Insights for Tracking Performance and Market Share"](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)**

**Rating:** 4.5/5.0 stars

_— Jamie R._

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)

#### What Are G2 Users Discussing About Similarweb App Intelligence?

- [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) - 1 comment

### [IndexBox](https://www.g2.com/products/indexbox/reviews)

IndexBox is an AI-driven market intelligence platform. Thousands of companies of all sizes — from startups to Fortune 500s — use the IndexBox Platform to get accurate market data, find new customers, and manage their supply chains.

**Average Rating:** 4.5/5.0

**Total Reviews:** 161

#### How Do G2 Users Rate IndexBox?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)
- **Data Sources:** 8.0/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 7.8/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.6/10 (Category avg: 8.0/10)

#### Who Is the Company Behind IndexBox?

- **Seller:** [Indexbox](https://www.g2.com/sellers/indexbox)
- **Year Founded:** 2018
- **HQ Location:** Walnut, California
- **Twitter:** @indexbox  
3,360 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b51688965aea46fc164307c623c43bf8580daecfad156b5763388c902e2d3747&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findexbox-marketing&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Consultant
- **Top Industries:** Chemicals, Consulting
- **Company Size:** 62% Small, 25% Medium

#### What Do G2 Reviewers Say About IndexBox?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate data and clear insights** from IndexBox, enhancing their research and market trend analysis.
- Users value the **high data accuracy** of IndexBox, facilitating clear insights for market analysis and business setup.
- Users appreciate the **ease of use** of IndexBox, finding navigation smooth and accessing valuable information effortless.
- Users value the **comprehensive data** from IndexBox, which provides reliable insights for informed business decisions and market analysis.
- Users find IndexBox's **comprehensive information** invaluable for market analysis and business setup, enhancing decision-making.

##### Cons

- Users find IndexBox **expensive** , citing high access fees and insufficient value for the insights provided.
- Users are frustrated by the **limited free access** , which restricts data usage and search capabilities significantly.
- Users find **limited geographic coverage** frustrating, as it restricts their ability to conduct comprehensive market research.
- Users find a **lack of clarity** in IndexBox's data sources and calculations, leading to confusion and frustration.
- Users find the **lack of detail** in reports limits insights and complicates navigation within the IndexBox platform.

#### What Are Recent G2 Reviews of IndexBox?

**["Efficient Platform for Global Market Research Useful Tool for Market and Trade Analysis"](https://www.g2.com/survey_responses/indexbox-review-12306211)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/indexbox-review-12306211)

**["Datos That Delivers"](https://www.g2.com/survey_responses/indexbox-review-12456420)**

**Rating:** 4.0/5.0 stars

_— STIVEN A._

[Read full review](https://www.g2.com/survey_responses/indexbox-review-12456420)

### [Serpstat](https://www.g2.com/products/serpstat/reviews)

Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in your market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. 💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! 🔍 Discover targeted SEO keywords and compare them across regions. 📊 Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today!

**Average Rating:** 4.6/5.0

**Total Reviews:** 453

#### How Do G2 Users Rate Serpstat?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Data Sources:** 9.7/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 9.7/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Serpstat?

- **Seller:** [Serpstat](https://www.g2.com/sellers/serpstat)
- **Year Founded:** 2013
- **HQ Location:** Odesa
- **Twitter:** @serpstat  
4,307 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=923553e8a7e60f9ce8645d6ff92d79e3b6b2b7e5c495070e7bf66f0aa1037def&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10238642%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Serpstat?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced search capabilities** of Serpstat, making SEO management efficient and insightful.
- Users value the **robust competitor analysis** features of Serpstat, enhancing their SEO management and competitive insights.
- Users value the **robust competitor insights** offered by Serpstat, enhancing their SEO strategies effectively and efficiently.
- Users value the **in-depth competitor research** offered by Serpstat, enhancing their SEO strategy significantly.
- Users commend the **responsive customer support** of Serpstat, appreciating their openness to feedback and continuous improvement.

#### What Are Recent G2 Reviews of Serpstat?

**["Super Fast Crawling, Vast Project Capacity"](https://www.g2.com/survey_responses/serpstat-review-12540604)**

**Rating:** 4.5/5.0 stars

_— Janane V._

[Read full review](https://www.g2.com/survey_responses/serpstat-review-12540604)

**["Serpstat has become an essential tool for our SEO department"](https://www.g2.com/survey_responses/serpstat-review-11310648)**

**Rating:** 5.0/5.0 stars

_— Igor G._

[Read full review](https://www.g2.com/survey_responses/serpstat-review-11310648)

#### What Are G2 Users Discussing About Serpstat?

- [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) - 3 comments

### [Gain](https://www.g2.com/products/gain-pro-gain/reviews)

Gain is the Private Markets Super App, a connected global platform transforming how leading investors, advisors, and corporates source, evaluate, and execute deals. By combining investment-grade intelligence, AI-powered workflows, and your team’s proprietary data in one unified platform, Gain enables top deal teams to move faster, reduce risk, and build conviction with confidence. Gain is trusted across more than $1 trillion of private capital, used by 100% of MBB and Big Four firms, and by 80% of the world’s top 20 M&A advisory houses. Recognized for fast innovation and impact, Gain has been named both US and EU Data Provider of the Year by PE Wire, awarded Global Financial Market Review’s Best Use of AI in Finance, and ranked in Sifted’s Top 100 Fastest-Growing Companies, the Forbes 1000, and the Deloitte Technology Fast 50. Gain operates globally with offices in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore.

**Average Rating:** 4.6/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Gain?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Data Sources:** 9.5/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.9/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Gain?

- **Seller:** [Gain](https://www.g2.com/sellers/gain-c81ef0ef-fdad-4ef9-8578-5c4458af2dfd)
- **Company Website:** www.gain.ai
- **Year Founded:** 2018
- **HQ Location:** Amsterdam, Netherlands
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77399aae747566fb15bc60fb7b717f01a8fec891316ab1f31080acc4c46bb4e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgain-pro%2F&secure%5Burl_type%5D=linkedin_company_website)  
506 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Venture Capital & Private Equity, Financial Services
- **Company Size:** 35% Small, 31% Large

#### What Do G2 Reviewers Say About Gain?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Gain.pro to have a **simple user interface** , enabling quick access to reliable insights effortlessly.
- Users highly value the **comprehensive information** and reliable insights available on Gain.pro for investment research.
- Users appreciate the **comprehensive data** provided by Gain.pro, making research on private companies fast and efficient.
- Users value the **high data accuracy** of Gain, enhancing their ability to find reliable company information efficiently.
- Users praise the **high accuracy of data** on Gain, enhancing trust and effectiveness in their screening processes.

##### Cons

- Users find the **limited data** frustrating for smaller enterprises, affecting insights and market understanding.
- Users note **data inaccuracy** with limited private information and occasionally outdated financials on Gain.pro.
- Users face challenges with **limited geographic coverage** , affecting access to comprehensive private company information.
- Users find the pricing **expensive** , especially for smaller teams seeking more affordable options with limited features.
- Users feel that the **lack of detail** in information hinders decision-making for smaller enterprises.

#### What Are Recent G2 Reviews of Gain?

**["Gain is user-friendly tool that is great for market landscapes and information on specific companies"](https://www.g2.com/survey_responses/gain-review-13178761)**

**Rating:** 4.0/5.0 stars

_— Verified User in Investment Banking_

[Read full review](https://www.g2.com/survey_responses/gain-review-13178761)

**["Rich Data and Deal Intelligence That Integrates Seamlessly"](https://www.g2.com/survey_responses/gain-review-13095964)**

**Rating:** 5.0/5.0 stars

_— Christy H._

[Read full review](https://www.g2.com/survey_responses/gain-review-13095964)

### [Contify](https://www.g2.com/products/contify/reviews)

Contify is an AI-native Market and Competitive Intelligence platform that provides decision-ready insights about your market, industry, competitors, key accounts, and other strategic entities. We enable organization-wide teams to make faster, more confident decisions and respond to competitors with greater agility. Recognized by Forrester and Gartner, Contify provides businesses with highly relevant, timely, and role-specific insights to enhance enterprise decision-making agility and promote sustained growth. Intelligence is sourced from over 1 Mn+ vetted external sources, including news, company websites, SEC filings, social media, and custom sources such as regulatory portals, review sites, job boards, and more. Data can also be integrated from internal sources like SharePoint, Gong, Slack, MS Teams, and Email. Key capabilities include: 1. Dashboards and battlecards: Access auto-updating intelligence dashboards and battlecards tailored for each function and strategic priority. Identify new trends, spot market shifts, and effectively counter competitors in sales conversations with tailored insights. 2. Automated market and competitor insights: Get continuously updated context-rich market and competitor insights, enabling you to focus solely on strategic interpretation rather than manually synthesizing data. 3. Ask Athena AI assistant: Get instant, context-aware answers to your intelligence queries grounded on verified external market intelligence and your internal data with Ask Athena. 4. Intelligence newsletters and alerts: Get analyst-curated newsletters with the most relevant updates on your market landscape, including strategic insights and real-time alerts of events as they happen, so you can stay informed. 5. Multilingual content: Access global intelligence coverage with auto-translated English content from 117+ languages taken from over 200,000 non-English sources. With Contify, businesses track market forces beyond their direct competitors, access noise-free real-time market signals, and gain specific contextual insights to avoid unequal access and intel silos.

**Average Rating:** 4.5/5.0

**Total Reviews:** 116

#### How Do G2 Users Rate Contify?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Data Sources:** 8.9/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.1/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.2/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Contify?

- **Seller:** [Contify](https://www.g2.com/sellers/contify)
- **Year Founded:** 2009
- **HQ Location:** Vermont, United States
- **Twitter:** @contify  
358 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89f5a6d15dfc3e817e4060df7340a8fb8777e02732bc89168d84167cab7603f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399054%2F&secure%5Burl_type%5D=linkedin_company_website)  
382 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Manager, Analyst
- **Top Industries:** Management Consulting, Pharmaceuticals
- **Company Size:** 40% Large, 33% Small

#### What Do G2 Reviewers Say About Contify?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Contify **easy to use** , with intuitive features and excellent customer support enhancing their experience.
- Users appreciate the **efficiency gains and valuable insights** from Contify, streamlining competitor analysis and market engagement.
- Users appreciate the **real-time news updates** from Contify, enhancing efficiency and insights for competitive analysis.
- Users value the **efficiency of competitor analysis** with Contify, gaining swift, structured insights that enhance strategic decisions.
- Users commend Contify's **dedicated and proactive customer support** , enhancing their experience with effective problem-solving assistance.

##### Cons

- Users note the need for **better UX improvements** like concise summaries and enhanced visual updates in dashboards.
- Users note the **repeated news from various sources** , suggesting improvements in tagging and summarization for better clarity.
- Users find Contify's pricing to be **expensive** , especially since they require additional costs for full tracking capabilities.
- Users find Contify has a **steep learning curve** , requiring time for beginners to navigate its numerous features effectively.
- Users find the **pricing issues** of Contify problematic, feeling it's higher than necessary for their needs.

#### What Are Recent G2 Reviews of Contify?

**["Robust Market, Competitor Monitoring and Efficient Integration"](https://www.g2.com/survey_responses/contify-review-11206335)**

**Rating:** 5.0/5.0 stars

_— Abhijeet S._

[Read full review](https://www.g2.com/survey_responses/contify-review-11206335)

**["Contify Makes Competitive Intelligence Easy to Scan with Smart Filtering and Customized Search"](https://www.g2.com/survey_responses/contify-review-12961564)**

**Rating:** 4.5/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/contify-review-12961564)

#### What Are G2 Users Discussing About Contify?

- [What is Contify used for?](https://www.g2.com/discussions/what-is-contify-used-for) - 1 comment

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Data Sources:** 7.9/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 7.5/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.1/10 (Category avg: 8.0/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews)

Clodura.AI — GenAI Go-to-Market Platform. From Database to Deal Closure. Clodura.AI is a Series A funded GenAI Go-to-Market platform trusted by 73,000+ sales professionals worldwide. It is the only platform that unifies your complete revenue workflow — data, intelligence, AI-powered outreach, calling, and deliverability — without requiring a multi-tool stack. Most GTM teams are paying for four to six tools that don't talk to each other. Clodura.AI was built to replace that stack with one platform that runs the full motion: find the right contacts, understand the buying context, reach out with messages that earn replies, and track outcomes — all in one place. The Database 600M+ verified B2B contacts and 50M+ company profiles with deep organizational intelligence. Emails and mobile numbers verified in real time through integrations with 50+ email providers and 20+ dialer networks — so your team is always working with data that is accurate at the moment of use, not at the moment of export. Email Verifier Every contact unlocked inside Clodura is verified in real time before it reaches the user. Clodura.AI's Email Verifier extends that same engine to externally sourced lists — CRM exports, trade show leads, LinkedIn contacts, purchased databases — without requiring a separate subscription or tool. Two verification tiers: Standard: Covers syntax checks, domain validation, and SMTP verification. Suited for warm databases and existing CRM records. Deep: Adds catch-all domain detection and identification of SEG-protected inboxes (Proofpoint, Mimecast, Barracuda). Built for cold outreach into enterprise accounts where deliverability risk is highest. Single email verification returns results inline. Bulk CSV uploads up to 100MB run through a High Volume pipeline. Both tiers run on existing Clodura credits — no separate invoice, no third-party account to manage. Atlas — Agentic SDR Atlas is Clodura.AI's Agentic SDR. It does not send templates. It writes a completely original email from scratch for every prospect — based on individual research across three intelligence layers. Seller Intelligence: Atlas analyzes your website and offer to build a deep understanding of your value proposition and competitive position before writing a single word. Buyer Company Intelligence: For every target account, Atlas evaluates funding signals, tech stack, hiring patterns, recent news, and leadership changes — identifying genuine buying readiness rather than demographic fit alone. The EQ Engine: Atlas profiles each individual prospect at the psychographic level: negotiation style, communication preferences, technology adoption profile, and career trajectory. A CMO six months into a new role has different priorities than one with five years of tenure. Atlas identifies which is which — and writes accordingly. The training behind Atlas is Atlas University — a four-semester curriculum built on 10 million successful outbound emails, 5 million subject lines, and 100,000+ A/B campaigns. Seven proven sales frameworks (Sandler, Challenger, SPIN, SNAP, Straight Line, and more) are matched to each prospect's psychographic profile at 95% accuracy. Every Atlas sequence follows a structured five-phase cadence: Hook → Value → Proof → Bump → Breakup. Every sequence is reviewed by a human before the full campaign goes live. Your team sees sample emails per prospect, can edit or regenerate any message, and controls what goes out — before a single email reaches an inbox. The results Atlas campaigns consistently deliver: Open rates: 40%+ (industry average: below 10%) Reply rates: 4%+ (industry average: 0.5% — an 8X improvement) 95% Primary inbox placement Every email original — written from scratch per prospect CallPilot — Integrated Dialer CallPilot is Clodura.AI's built-in calling layer. Make calls directly from the platform with local presence dialing, call recording, and activity logging — without switching to a separate dialer. Multi-channel outreach managed in one place, with full visibility on every touchpoint. Deliverability Suite Inbox health is engineered into the platform, not bolted on. Before any campaign goes live: Spam Score — every email is analyzed against dozens of spam filter algorithms and flagged for correction before sending Inbox Placement Testing — campaigns are tested against 250,000+ diverse test inboxes spanning every major email provider and enterprise security configuration Inbox Warmup — domain and mailbox warmup built in to protect sender reputation at scale Exact placement is verified — Primary, Promotions, or Spam — and only campaigns achieving high Primary placement rates proceed to launch. Clodura.AI consistently achieves 95% Primary inbox placement. Pricing and Scale Credit-based pricing with unlimited users. No per-seat tax on team growth. Whether you're a founder running outbound yourself or a RevOps team standardizing a 50-person sales org, the pricing model scales without penalizing headcount. Why GTM Teams Switch to Clodura.AI The typical sales stack costs $15,000–$40,000+ per year across separate tools for data, enrichment, sequencing, calling, and deliverability. Each tool requires its own login, its own integration, its own contract, and its own failure mode. Clodura.AI consolidates that motion into one platform — with a single data layer, a single outreach system, and a single source of truth for pipeline activity. From database to deal closure. All in one platform. Start free: https://www.clodura.ai/app/#/auth/register?utm\_source=G2\_bio&utm\_medium=referral Book a Demo: https://www.clodura.ai/request-demo/?utm\_source=G2\_bio&utm\_medium=referral

**Average Rating:** 4.6/5.0

**Total Reviews:** 333

#### How Do G2 Users Rate Clodura.AI?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Data Sources:** 10.0/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 10.0/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Clodura.AI?

- **Seller:** [Clodura](https://www.g2.com/sellers/clodura)
- **Company Website:** www.clodura.ai
- **Year Founded:** 2015
- **HQ Location:** Baner, Pune, IN
- **Twitter:** @Clodura  
580 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d559a347f45369235933a2713c7559071037030596762137183c3d22dad7b141&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclodura-systems&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 65% Small, 25% Medium

#### What Do G2 Reviewers Say About Clodura.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Clodura.AI very **easy to use** , benefitting from reliable data and excellent customer support.
- Users value the **high-quality lead generation** of Clodura.AI, appreciating its efficiency and automation in finding relevant leads.
- Users praise Clodura.AI's **accurate contact information** , appreciating its extensive leads and customization capabilities.
- Users appreciate the **high quality and accuracy of leads** provided by Clodura.AI, enhancing their sales efforts significantly.
- Users appreciate the **powerful search filters** and buyer intent feature in Clodura.AI that enhance sales discussions.

##### Cons

- Users mention a **steep learning curve** that requires time to fully grasp the Clodura.AI platform's functionalities.
- Users express frustration with the **inaccuracy of contact information** , often finding outdated or missing data.
- Users often face issues with **outdated information** , leading to inaccuracies and the need for frequent customer service support.
- Users feel the **missing features** like limited CRM integration and basic search hinder their overall experience with Clodura.AI.
- Users report **outdated data** in Clodura.AI, leading to inaccuracies and a high bounce rate in communications.

#### What Are Recent G2 Reviews of Clodura.AI?

**["Leveraging Clodura Intent Data To Speed Up IT & Cybersecurity Pipeline Development"](https://www.g2.com/survey_responses/clodura-ai-review-13065151)**

**Rating:** 5.0/5.0 stars

_— Corey M._

[Read full review](https://www.g2.com/survey_responses/clodura-ai-review-13065151)

**["Great tool for generating CRM and consulting tech leads with high intent"](https://www.g2.com/survey_responses/clodura-ai-review-13068536)**

**Rating:** 5.0/5.0 stars

_— Arthur A._

[Read full review](https://www.g2.com/survey_responses/clodura-ai-review-13068536)

#### What Are G2 Users Discussing About Clodura.AI?

- [What is Clodura.AI used for?](https://www.g2.com/discussions/what-is-clodura-ai-used-for) - 1 comment

### [Crayon](https://www.g2.com/products/crayon-crayon/reviews)

Crayon is the Competitive Enablement Platform that helps revenue teams win more competitive deals by preparing sellers for the moments that determine outcomes. Every deal is made up of competitive moments — how a rep handles an objection, positions against a competitor, or follows up with differentiated messaging. Crayon helps teams define how to win in those moments and deliver that guidance directly within seller workflows. Hundreds of companies including Gong, TriNet, and DocuSign use Crayon to capture real-time insights across their competitive landscape — from the web as well as from buyers, sellers, and deals. Powered by AI & competitive agents, Crayon automatically organizes and analyzes competitive intelligence, turning raw insights into actionable enablement. Crayon helps teams: - Monitor and track competitor activity across digital channels - Capture field intelligence from sales conversations - Generate structured competitive outputs, including battlecards - Deliver competitive guidance in tools like Salesforce, Sales Enablement tools and Slack & Teams - Analyze competitive performance to understand what drives wins By combining automated intelligence with in-workflow delivery, Crayon enables teams to operationalize competitive strategy and equip sellers with credible guidance in the moments that matter most. To learn more about Crayon, visit www.crayon.co or take a product tour of Crayon here: http://bit.ly/471jInP

**Average Rating:** 4.6/5.0

**Total Reviews:** 385

#### How Do G2 Users Rate Crayon?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Data Sources:** 8.7/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.4/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 8.1/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Crayon?

- **Seller:** [Crayon](https://www.g2.com/sellers/crayon)
- **Year Founded:** 2015
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Crayon  
3,421 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=630408d2b530af26a689207c613e533348add3eb2d422d6c81373d7da7e05ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4832174%2F&secure%5Burl_type%5D=linkedin_company_website)  
75 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Marketing Manager, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Medium, 30% Large

#### What Do G2 Reviewers Say About Crayon?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Crayon for providing **invaluable insights on competitors** and streamlining sales enablement with powerful tools.
- Users value the **effective communication tools** in Crayon, enhancing teamwork and efficient sharing of competitive insights.
- Users benefit from **centralized competitive intelligence** with Crayon, streamlining sales enablement and enhancing collaboration.
- Users value the **centralized competitive intel** Crayon provides, enhancing the sales team's efficiency and collaboration.
- Users praise Crayon's **fantastic customer support** , enhancing their competitive intelligence efforts with regular check-ins and assistance.

##### Cons

- Users find **poor integration** with Crayon problematic, affecting competitive analysis due to lack of Salesforce compatibility.

#### What Are Recent G2 Reviews of Crayon?

**["Seamless Competitive Analysis tool with Intuitive AI"](https://www.g2.com/survey_responses/crayon-review-12077467)**

**Rating:** 4.5/5.0 stars

_— Michael S._

[Read full review](https://www.g2.com/survey_responses/crayon-review-12077467)

**["Crayon is the backbone of our CI program"](https://www.g2.com/survey_responses/crayon-review-11419903)**

**Rating:** 4.5/5.0 stars

_— Arnav S._

[Read full review](https://www.g2.com/survey_responses/crayon-review-11419903)

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 204

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Data Sources:** 7.1/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 5.8/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 6.1/10 (Category avg: 8.0/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 41% Small, 35% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

**["Intuitive ASO Tool with Unique Features"](https://www.g2.com/survey_responses/apptweak-review-10557602)**

**Rating:** 5.0/5.0 stars

_— Roni B._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-10557602)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [Connectbase](https://www.g2.com/products/connectbase/reviews)

Connectbase is The Industry Cloud for Connectivity. Connectbase is a partner to the industry, enabling next generation buying and selling of connectivity, including automated quoting, and providing deep, trusted insights. Connectbase’s industry-leading platform, The Connected World, serves almost 300 providers globally, managing 2.7 billion locations across more than 150 countries. The Connectbase team has built a connected ecosystem transforming network buying and selling processes. Visit Connectbase at connectbase.com and follow us on LinkedIn at linkedin.com/company/connectbase-us/.

**Average Rating:** 4.6/5.0

**Total Reviews:** 116

#### How Do G2 Users Rate Connectbase?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Data Sources:** 8.2/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 8.2/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Connectbase?

- **Seller:** [Connectbase](https://www.g2.com/sellers/connectbase)
- **Year Founded:** 2015
- **HQ Location:** Westborough, US
- **Twitter:** @connected2fiber  
2,692 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4cbb132ff95d8d7c3bb06c34a1411a67feec05df3eba86abde3804caacb0f36e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10218413%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Telecommunications
- **Company Size:** 53% Medium, 31% Small

#### What Do G2 Reviewers Say About Connectbase?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Connectbase, as it streamlines quoting and billing with automated processes.
- Users appreciate the **efficiency** of Connectbase, streamlining quoting and billing through automation and instant access to data.
- Users appreciate the **comprehensive data** from Connectbase, which streamlines access to network availability and pricing efficiently.
- Users love the **comprehensive information** provided by Connectbase, simplifying network availability checks and speeding up quoting processes.
- Users value the **data accuracy** of Connectbase, allowing for quick and reliable quotes with instant location-based information.

##### Cons

- Users face challenges with **API integration issues** , especially in obtaining real-time automated broadband quotes reliably.
- Users find **integration issues** with API for real-time broadband quotes lead to inconsistencies and complications.
- Users find the **steep learning curve** challenging initially, but appreciate the seamless experience once fully implemented.
- Users struggle with **inconsistent quoting through API integration** , finding it difficult to obtain real-time broadband quotes.
- Users note a **steep learning curve** with Connectbase, but find it seamless once fully implemented.

#### What Are Recent G2 Reviews of Connectbase?

**["Highly Automated and Seamless Integration for Streamlined Workflows"](https://www.g2.com/survey_responses/connectbase-review-12109860)**

**Rating:** 4.5/5.0 stars

_— Andre M._

[Read full review](https://www.g2.com/survey_responses/connectbase-review-12109860)

**["'Connectbase - Essential for promoting your fiber network"](https://www.g2.com/survey_responses/connectbase-review-6572596)**

**Rating:** 5.0/5.0 stars

_— James T._

[Read full review](https://www.g2.com/survey_responses/connectbase-review-6572596)

#### What Are G2 Users Discussing About Connectbase?

- [How has Connectbase supported your network connectivity management, and what features do you find most useful?](https://www.g2.com/discussions/how-has-connectbase-supported-your-network-connectivity-management-and-what-features-do-you-find-most-useful)
- [What is Connectbase used for?](https://www.g2.com/discussions/what-is-connectbase-used-for)

### [Klue](https://www.g2.com/products/klue/reviews)

Klue is a Competitive Enablement Platform that combines win-loss analysis with competitive intelligence to bring together objective feedback from your buyers and intel from across the web so you can understand how to differentiate and win your market. Using AI to collect and analyze thousands of different data sources, Klue automates the delivery of continuous insights that help your sellers win more competitive deals.

**Average Rating:** 4.7/5.0

**Total Reviews:** 436

#### How Do G2 Users Rate Klue?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Data Sources:** 8.7/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.4/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.9/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Klue?

- **Seller:** [Klue](https://www.g2.com/sellers/klue)
- **Company Website:** klue.com
- **Year Founded:** 2015
- **HQ Location:** Vancouver, British Columbia
- **Twitter:** @kluein  
990 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea71166c2e16fc2e262c5462c4203b97ac15e96440fe7e0c323046bf44aadce9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10256524%2F&secure%5Burl_type%5D=linkedin_company_website)  
195 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Marketing Manager, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 54% Medium, 38% Large

#### What Do G2 Reviewers Say About Klue?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Klue for its **robust competitor analysis features** , enhancing efficiency in competitive intelligence and sales enablement.
- Users appreciate the **seamless integration** of Klue, enhancing competitive intelligence across teams and workflows.
- Users commend the **excellent customer support** from Klue, highlighting their commitment to ensuring project success.
- Users value the **intuitive layout and responsive support** of Klue's battlecards, enhancing information accessibility and user experience.
- Users value how Klue's **Competitor Insights** enhance alignment and actionability, boosting competitive intelligence for sales teams.

##### Cons

- Users find the **difficult setup** of Klue frustrating, as navigation and feature adoption can be quite overwhelming.
- Users experience **frustrations with UX improvements** in Klue, particularly regarding collaboration, content creation, and analytics flexibility.
- Users experience a **lack of clarity** in Klue, making navigation and feature utilization difficult for effective content creation.
- Users find the **learning curve challenging** , noting difficulties with the layout and alert refinement in Klue.
- Users find **limited customization** in Klue, making collaboration and analytics less flexible than desired.

#### What Are Recent G2 Reviews of Klue?

**["Great competitive intelligence software!"](https://www.g2.com/survey_responses/klue-review-12395474)**

**Rating:** 5.0/5.0 stars

_— Kevin F._

[Read full review](https://www.g2.com/survey_responses/klue-review-12395474)

**["User-Friendly with Effective Competitive Intel Tools"](https://www.g2.com/survey_responses/klue-review-12066469)**

**Rating:** 4.5/5.0 stars

_— Tyler B._

[Read full review](https://www.g2.com/survey_responses/klue-review-12066469)

#### What Are G2 Users Discussing About Klue?

- [What is Klue used for?](https://www.g2.com/discussions/what-is-klue-used-for) - 1 comment
- [What does Klue do?](https://www.g2.com/discussions/what-does-klue-do) - 1 comment
- [What are competitive intelligence tools?](https://www.g2.com/discussions/what-are-competitive-intelligence-tools)
- [What is klue?](https://www.g2.com/discussions/what-is-klue)
- [What is Klue software?](https://www.g2.com/discussions/what-is-klue-software)

### [TheirStack](https://www.g2.com/products/theirstack/reviews)

TheirStack is a sales and marketing tool designed to identify potential customers based on technology usage and hiring signals. It tracks over 7,000 technologies and analyzes 50 million job postings across 100 countries to provide insights into companies' tech stacks and hiring needs. TheirStack helps SaaS companies, recruiting agencies, and consulting firms stay ahead by: - Setting up alerts for specific job titles, keywords in job descriptions, and technologies to be the first to know about new job openings. - Discovering companies using specific technologies, such as programming languages, CRM systems, databases, SaaS solutions, ERPs, and frameworks.

**Average Rating:** 4.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate TheirStack?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Data Sources:** 8.7/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 9.7/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 9.2/10 (Category avg: 8.0/10)

#### Who Is the Company Behind TheirStack?

- **Seller:** [TheirStack](https://www.g2.com/sellers/theirstack)
- **Year Founded:** 2022
- **HQ Location:** A Coruña, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f23413200a2136540b4be1cd47fb985feaf9314ca0245d50b8c48cdc9636e9f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheirstack&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 87% Small, 13% Medium

#### What Do G2 Reviewers Say About TheirStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **affordability** of TheirStack, benefiting from flexible discounts and streamlined automation for their needs.
- Users appreciate the **responsive customer support** of TheirStack, exemplified by clear communication and timely resolutions.
- Users find TheirStack to offer **exceptional ease of use** , enhancing workflow with seamless integration and automation.
- Users praise the **easy integrations** of TheirStack, streamlining connections and automating job offer collection seamlessly.
- Users love the **seamless API integrations** of TheirStack that streamline data collection and enhance productivity effortlessly.

##### Cons

- Users desire **cheaper tiers** for TheirStack as the current pricing is seen as too expensive for many customers.
- Users feel the product lacks **customization options** , making it feel generic and not tailored to specific needs.

#### What Are Recent G2 Reviews of TheirStack?

**["Best Digital Marketing Institute in Hisar"](https://www.g2.com/survey_responses/theirstack-review-12619340)**

**Rating:** 5.0/5.0 stars

_— Jaisheela S._

[Read full review](https://www.g2.com/survey_responses/theirstack-review-12619340)

**["Solid job data provider with stable APIs and super responsive support"](https://www.g2.com/survey_responses/theirstack-review-12383293)**

**Rating:** 4.5/5.0 stars

_— Sindhu N._

[Read full review](https://www.g2.com/survey_responses/theirstack-review-12383293)

### [DealSignal](https://www.g2.com/products/dealsignal/reviews)

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal Data Platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%+ accuracy and a 100% data guarantee. Revenue teams turn to DealSignal when they need to: • Improve CRM data quality • Enrich inbound leads automatically • Build precise decision-maker lists • Find in-market buyers with intent • Easily capture leads across the web • Improve ABM effectiveness

**Average Rating:** 4.8/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate DealSignal?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Data Sources:** 9.9/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 9.9/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 10.0/10 (Category avg: 8.0/10)

#### Who Is the Company Behind DealSignal?

- **Seller:** [DealSignal](https://www.g2.com/sellers/dealsignal)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @DealSignal  
444 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c26a46f18838a09db57266ec09ee94dc2be5f5389763e304aafac499ee1abc7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3676687%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 79% Small, 21% Medium

#### What Do G2 Reviewers Say About DealSignal?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accuracy** of DealSignal, enhancing business development through precise insights and targeted content creation.
- Users value the **accuracy of information** in DealSignal, enhancing their business strategies and engagement with prospects.
- Users praise DealSignal for its **precision in business development** , enhancing their targeting and engagement efforts effectively.
- Users find that DealSignal provides **valuable insights** for targeted initiatives, enhancing their business development efforts significantly.
- Users value the **targeted data insights** from DealSignal, enhancing business development and engagement with prospects.

#### What Are Recent G2 Reviews of DealSignal?

**["BD Boost"](https://www.g2.com/survey_responses/dealsignal-review-10805160)**

**Rating:** 4.5/5.0 stars

_— Julie O._

[Read full review](https://www.g2.com/survey_responses/dealsignal-review-10805160)

**["Reliable and High-Quality B2B Data Provider"](https://www.g2.com/survey_responses/dealsignal-review-9568680)**

**Rating:** 5.0/5.0 stars

_— Jason H._

[Read full review](https://www.g2.com/survey_responses/dealsignal-review-9568680)

#### What Are G2 Users Discussing About DealSignal?

- [What is DealSignal used for?](https://www.g2.com/discussions/what-is-dealsignal-used-for)

### [Lead411](https://www.g2.com/products/lead411/reviews)

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data! We also offer Buyer Intent Data powered by Bombora, so you can identify companies that are looking for solutions/services you provide based on topics, and then identify the decision makers you need to reach out to. Our sales intelligence data points are an easy way for you to filter for companies that make the most sense to reach out to. Sales Intelligence data points include: Recently Funded Companies New Company Location IPO Announcement Hiring Plans Job Openings New Employee Hire New Executive Employee Hire New Employee Promotion Company Awards and More Find and keep track of all your most important leads in our A.I. dashboard that automatically tracks key indicators for you, so you can simply open the dashboard, and start reaching out to the hottest opportunities through an email (using our A.I.) or give them a call utilizing our most accurate direct dial data. Not only can you find the best opportunities in Lead411, but you can also reach out directly from our platform using our Reach Email Automation Feature. With Reach, you can set up automated email, cadences and campaigns so once you find your targeted audience, reaching out is as simple as a few clicks. No more exporting lists to a third-party platform, you can keep notes and monitor the progress of your efforts with ease. Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, we give you an advantage over other solutions. Discover contact data from companies that are in a buying position, save time through filtered sales data points, and reach out directly from our platform to get the results you need to ensure a healthy pipeline.

**Average Rating:** 4.5/5.0

**Total Reviews:** 479

#### How Do G2 Users Rate Lead411?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Data Sources:** 8.6/10 (Category avg: 8.6/10)
- **Advanced Data Collection:** 8.5/10 (Category avg: 8.2/10)
- **Lead Enrichment:** 7.9/10 (Category avg: 8.0/10)

#### Who Is the Company Behind Lead411?

- **Seller:** [Lead411](https://www.g2.com/sellers/lead411)
- **Year Founded:** 2001
- **HQ Location:** Boulder, Colorado
- **Twitter:** @lead411  
1,892 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3925180e46076b532e335136bda5ebb895b0f2bfece95c7765e67ff46cdf26b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F335997%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, President
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About Lead411?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate contact information** provided by Lead411, enhancing their engagement and connection efforts.
- Users love the **ease of use** of Lead411, appreciating the accurate data and user-friendly interface.
- Users value the **exceptional accuracy** of Lead411's data, which enhances their outbound efforts significantly.
- Users find **Lead411's lead generation** invaluable for quickly connecting with potential sales opportunities and contacts.
- Users appreciate the **exceptional accuracy** of Lead411, praising the comprehensive and up-to-date B2B contact data available.

##### Cons

- Users report that **important contacts can be outdated** , affecting the reliability of information in Lead411.
- Users note that **important contacts are sometimes outdated** , affecting the reliability of the data provided by Lead411.
- Users find the **inaccuracy of contact information** in Lead411 frustrating, affecting their outreach efforts.
- Users note that **important contacts are sometimes outdated** , impacting reliability for niche markets and comprehensive needs.
- Users find the **data inaccuracy** of Lead411 frustrating, often encountering unverified or junk email addresses.

#### What Are Recent G2 Reviews of Lead411?

**["Unlimited Leads and AI-Powered Ease of Use"](https://www.g2.com/survey_responses/lead411-review-12649099)**

**Rating:** 5.0/5.0 stars

_— Kelly C._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12649099)

**["Access to Robust Buying Intent Insights and Contact Data to Improve Targeting and Pipeline Velocity"](https://www.g2.com/survey_responses/lead411-review-12972002)**

**Rating:** 5.0/5.0 stars

_— Jacquelyn G._

[Read full review](https://www.g2.com/survey_responses/lead411-review-12972002)

#### What Are G2 Users Discussing About Lead411?

- [What is Lead411 used for?](https://www.g2.com/discussions/what-is-lead411-used-for) - 1 comment

### [Numerator Verified Voices](https://www.g2.com/products/numerator-verified-voices/reviews)

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more. Verified Voices offers an intuitive setup experience with ready-to-use specialty surveys, thoughtfully crafted templates, and AI-generated questionnaires, making survey creation effortless. Within as little as a few hours, users get high-quality, actionable consumer feedback they can trust. Survey responses are delivered as flexible reporting with customizable comparison charts and dynamic filters, enabling a deep exploration of responses. AI-powered summaries transform large sets of data into clear insights—highlighting key themes and takeaways for a concise and comprehensive view of survey results. Credit bundles and subscription options are available in-platform, giving users the ultimate flexibility to create surveys how and when they need to. Numerator’s differentiated ability to link verified purchase data with Verified Voices survey responses, uncovers deeper consumer attitudes and motivations, delivering a holistic, more accurate picture of today’s consumer.

**Average Rating:** 4.5/5.0

**Total Reviews:** 87

#### How Do G2 Users Rate Numerator Verified Voices?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Numerator Verified Voices?

- **Seller:** [Numerator](https://www.g2.com/sellers/numerator)
- **Company Website:** numerator.com
- **HQ Location:** Chicago, Illinois
- **Twitter:** @numerator  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45745efd18fac1daeb6cb354d92f1d0f7e384acea3893c6615c26ac79ddb0490&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnumerator%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,790 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Food & Beverages
- **Company Size:** 45% Medium, 31% Large

#### What Do G2 Reviewers Say About Numerator Verified Voices?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **authentic feedback from verified buyers** , enhancing confidence in consumer insights and streamlined communication.
- Users value the **ease of use** of Numerator Verified Voices, enabling quick and effective survey creation for reliable insights.
- Users commend the **responsive customer support** of Numerator Verified Voices, enhancing their experience with timely assistance.
- Users find the **intuitive design** of Numerator Verified Voices enhances usability and improves the survey experience significantly.
- Users commend the **efficiency** of Numerator Verified Voices, enabling quick insights from verified shoppers for timely decision-making.

##### Cons

- Users experience **survey flexibility issues** due to rigid credit systems limiting their survey design choices.
- Users find Numerator Verified Voices to be **significantly more expensive** than other DIY survey platforms available.
- Users desire greater **customization options** for chart appearances in Numerator Verified Voices reports.
- Users note the **limited features** of Numerator Verified Voices compared to other platforms, but find it mostly sufficient.
- Users find the **limited options for question types** restrict their ability to customize surveys effectively.

#### What Are Recent G2 Reviews of Numerator Verified Voices?

**["Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations"](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)**

**Rating:** 5.0/5.0 stars

_— Courtney H._

[Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)

**["Credible Shopper Insights with an Intuitive Platform and Exceptional Support"](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488)**

**Rating:** 5.0/5.0 stars

_— Stephanie L._

[Read full review](https://www.g2.com/survey_responses/numerator-verified-voices-review-12317488)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Market Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Market Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Market Intelligence category.

In addition to qualifying for inclusion in the Market Intelligence Software category, to qualify for inclusion in the Small Business Market Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Market Intelligence Software?

### What You Should Know About Market Intelligence Software

### What is Market Intelligence Software?

Market intelligence software gathers publicly available or client-focused market information to understand customers and their behavior better. The software can collect data from sources focusing on understanding specific trends or insights from a market or consumer industry rather than one particular business or company.  At its core, this software uses the multiple sources of information mentioned to gather a broad picture of a company’s market and customers to segment it to understand growth potential. This type of profile provides companies with a complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence software is purely for understanding the customer and how best to understand their needs. Various marketing or sales personas most commonly use market intelligence solutions to establish lists of broad or segmented market data and insights to better direct company marketing strategy.

It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence focuses on the consumer as opposed to competitive intelligence, which focuses on a business. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since this software can be used for prospecting and is often integrated with a market or competitive intelligence product.

### What are the Common Features of Market Intelligence Software?

The following are some core features within market intelligence tools that can help users understand if it’s right for them.

**Gather and organize market-focused data:** The software can collect data from publicly available data. It can be related to education, finance, tourism, etc. All this data is aggregated into a more digestible view to be used by marketers or sales personas.

**Analyze segmented market trends or monitor customers:** After the data from various public sources and demographics is captured, it has to be analyzed. Market intelligence tools offer the ability to get this info from its largest and most complicated form into actionable intelligence to drive clear segmentation and strategy.

**Provide insights on the market or market share:** Users can better understand their target market once the segmentation or strategy becomes clear. Making campaign or marketing decisions becomes easier, leaving much of the targeting guesswork out of the equation.

### What are the Benefits of Market Intelligence Software?

The following are the benefits of market intelligence software.

**A deeper understanding of the customer:** Market opportunities don’t come clearly. Especially when the metrics for success vary by demographic. The buyer will need to know your customer to have an advantage over a competitor and better direct the overall strategy in the existing market.

**Segmentation at its best:** By using real-time and data-driven market intelligence, the segmentation of personas will be clearer than ever. To find the best-tailored offering for a target market, it’s crucial to identify its relevant segments firmly. These data points can be found within the market research gathering capabilities and sorted into said segments.

**Defining marketing strategies:** Better market share win means a clearer understanding of the client. When it comes to the decision making or direction of further marketing strategy, the buyer can use this intelligence to cut out the noise and get directly to what matters.

### Who Uses Market Intelligence Software?

**Marketing professionals:** Market intelligence was collected using focus groups from various demographics in the past. Now market intelligence data is at the fingertips of marketing professionals to better hone their marketing campaigns to penetrate new markets or focus on retention.

**Sales teams:** Account executives or business development reps often use market intelligence to gain a better market understanding of potential customers. It can also come in handy when forecasting future opportunities.

### Challenges with Market Intelligence Software

Software solutions can come with their own set of challenges. 

**It can often be confused with competitive intelligence:** It’s crucial to distinguish that market insights come from specific market segmentation of a customer and their behavior. Competitive intelligence is strictly for data regarding company landscapes and not trends, markets, or segments.

**Distributing in-depth insights:** While collecting market intelligence, a lot of information is gathered. Finding the information through market analysis and messaging can be challenging. Use relevant datasets that will work best in your existing market.

### How to Buy Market Intelligence Software

#### Requirements Gathering (RFI/RFP) for Market Intelligence Software

For market intelligence products, the requirement should be that the software gathers publicly available and client-focused market information to understand the customer and their behavior better.

#### Compare Market Intelligence  Software Products

**Create a long list**

Buyers must start by understanding which products won’t be a good fit. The next step is to compile the market intelligence features that would be essential, such as having a focus on client focus data or segments of customer behavior and customer feedback. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes.

**Create a short list**

Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews and objective third-party analysis. 

**Conduct demos**

There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most market intelligence vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact.

#### Selection of Market Intelligence Software

**Choose a selection team**

Unless the decision is made to use the free product version, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. They will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of a market intelligence tool and the implementation time. 

**Negotiation**

Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost. 

**Final decision**

The buyer should make the purchase decision with business goals and budget top of mind. It is important to align all internal parties on how this purchase or addition will benefit the business.