aytm
aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days. Skipper, aytm's AI suite, carries the work that used to fill the calendar—drafting your survey from a brief, reviewing it for logic and length before launch, translating it into 40+ languages. Then Skipper codes the open ends and writes the presentation-ready report once results land. Every output is transparent and editable, so you stay the one making the call, and research data is never used to train public AI models. Teams working with aytm reach insight 60% faster and run 3x more studies in a quarter without adding headcount. Conversation AI runs AI-moderated interviews at quantitative scale, pairing the depth of a real qual conversation with the structure of coded, analyzable data, so you can learn “the why” behind your results. And with aytm, the methodology comes built in—from MaxDiff, conjoint, and discrete choice, all the way through TURF, Van Westendorp, Gabor-Granger, and concept testing—all fielded to 100M+ respondents across 50+ countries. And because a shelf works differently from a feed, their in-context simulations let you test the concept where the choice actually happens: on a virtual retail shelf, in a simulated online marketplace, or in a scrollable social feed. Quality is also measurable because aytm owns the panel it fields to. PaidViewpoint verifies every respondent at registration and tracks behavior across their whole tenure, Data Centrifuge screens each response in field for fraud and AI-written text, and every study closes with a record of what was checked and what came out. Across 1.1 million survey attempts in Q1 2026, post-survey cleanout removed 5.4% of qualified completes. Whether you want to design a study yourself, take advantage of expert-built templates, or put aytm’s PhD-level research scientists to work on a polished deliverable, teams can engage however their work demands. Plus, aytm’s very own Lighthouse Academy provides help on everything from quick video tutorials to comprehensive live sessions that get new teams up to speed. aytm is SOC 2 Type II, ISO 20252, ISO 27001, and ISO 42001 certified, and the platform is GDPR and CCPA compliant with single sign-on and role-based access controls. Organizations across consumer goods, retail, financial services, and other sectors use aytm for concept testing, brand tracking, pricing studies, customer segmentation, ad effectiveness research, and path-to-purchase analysis.
Average Rating: 4.4/5.0
Total Reviews: 53
How Do G2 Users Rate aytm?
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
- Data Sources: 9.2/10 (Category avg: 8.6/10)
- Advanced Data Collection: 10.0/10 (Category avg: 8.3/10)
Who Is the Company Behind aytm?
- Seller: aytm
- Company Website:
- Year Founded: 2009
- HQ Location: Mt. Laurel, US
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Twitter: @AskYTM
2,397 Twitter followers -
LinkedIn® Page: www.linkedin.com
199 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Consumer Goods, Market Research
- Company Size: 39% Small, 30% Large
What Do G2 Reviewers Say About aytm?
AI-generated summary from verified user reviews
Pros
- Users value the targeting and analytics features of AYTM, enabling precise audience segmentation and flexible survey building.
- Users appreciate the ease of use of AYTM, thanks to its flexible survey builder and robust reporting tools.
- Users value the efficiency of AYTM, benefiting from advanced targeting and flexible survey building features.
- Users appreciate the targeting and analytics capabilities of AYTM, which enable highly specific audience segmentation.
- Users value the flexibility of AYTM, which enhances audience targeting and allows for advanced survey customization.
Cons
- Users find the platform's complexity challenging, especially for non-tech users navigating research methodologies.
- Users find the platform difficult to learn, especially for non-tech users navigating research methodologies.
- Users find the pricing of AYTM to be expensive, which may be a barrier for some potential users.
- Users find the platform not user-friendly, especially for those unfamiliar with research methodologies.
What Are Recent G2 Reviews of aytm?
"Agile Customer Research with Fast Insights and an Intuitive Workflow"
Rating: 4.0/5.0 stars
— Muhammed A.
"Intuitive Interface with Robust Survey Panels"
Rating: 5.0/5.0 stars
— Abu Saleh Md F.