Label and artwork management software manages the creation, approval, and governance of labels and packaging artwork across multiple industries. These solutions provide a central repository for all product label and packaging content, streamlining the design and approval process.
Label and artwork management software help businesses reduce the risk of costly labeling errors, speed up the time-to-market, and maintain brand consistency. These tools also support businesses’ operational efficiency, enabling them to scale efficiently and maintain brand reputation.
These solutions are typically used by teams involved with the design and approval of product packaging like marketing teams, design teams, and regulatory and legal teams. They particularly important for industries where packaging accuracy and compliance with regulatory standards are essential, such as consumer goods, food and beverage, and pharmaceuticals.
Label and artwork management software often integrate with or offer features of workflow management software to enable the tracking of project related tasks. They may also integrate with digital asset management software to import and export project components.
To qualify for inclusion in the Label and Artwork Management category, a product must:
Store and organize digital assets, such as images, icons, and completed designs
Enable users to design and edit text and artwork on product labels and packaging
Provide markup tools to help users collaborate and gather feedback on designs
Ensure the labels meet regulatory requirements by automating checks or including compliance checklists
Track multiple versions of the same design by logging any changes or updates
