# Best Email Marketing Software - Page 10

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 520

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Groundhogg (+1.78%) - Among all products in this category, Groundhogg recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,300+ Authentic Reviews
- 520+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-31T22%3A18%3A23Z&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D10&secure%5Btoken%5D=5302c159cbca19cb207cedc980ac404db043c969c4b4db94ab433b9b9337ad3a&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [SARE](https://www.g2.com/products/sare/reviews)

SARE is an email marketing tool that supports dynamic content and advanced personalization.

**Average Rating:** 4.1/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate SARE?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SARE?

- **Seller:** [SARE](https://www.g2.com/sellers/sare)
- **Year Founded:** 2005
- **HQ Location:** Warszawa, mazowieckie
- **Twitter:** @SAREpl  
133 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa2c76acaea7cd8c6ada9e65b8d57c28be0e827ef2db3a9efc024cf41dc71bd2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1084401&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 42% Small, 33% Medium

#### What Are Recent G2 Reviews of SARE?

**["Best email marketing tool"](https://www.g2.com/survey_responses/sare-review-7578997)**

**Rating:** 4.5/5.0 stars

_— Harikishan M._

[Read full review](https://www.g2.com/survey_responses/sare-review-7578997)

**["SARE Review - Best in email marketing."](https://www.g2.com/survey_responses/sare-review-7595237)**

**Rating:** 5.0/5.0 stars

_— Shanmugapriya M._

[Read full review](https://www.g2.com/survey_responses/sare-review-7595237)

### [eMill](https://www.g2.com/products/emill/reviews)

Professional Emailing Solutions

**Average Rating:** 4.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate eMill?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.5/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind eMill?

- **Seller:** [Emill](https://www.g2.com/sellers/emill)
- **Year Founded:** 1982
- **HQ Location:** Aylesbury, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 17% Medium

#### What Are Recent G2 Reviews of eMill?

**["eMill Is One Of the usefull tools In Email Marketing"](https://www.g2.com/survey_responses/emill-review-9317452)**

**Rating:** 5.0/5.0 stars

_— Tansin N._

[Read full review](https://www.g2.com/survey_responses/emill-review-9317452)

**["Great user friendly interface and robust features including trigger based email workflows"](https://www.g2.com/survey_responses/emill-review-9353387)**

**Rating:** 4.5/5.0 stars

_— Sheza Nourin ._

[Read full review](https://www.g2.com/survey_responses/emill-review-9353387)

#### What Are G2 Users Discussing About eMill?

- [What is eMill used for?](https://www.g2.com/discussions/what-is-emill-used-for)

### [Replyify](https://www.g2.com/products/replyify/reviews)

Replyify is built for the modern salesperson or any startup founder who knows how to find their prospects but struggles with the amount of time it takes to get the first meeting so they can see if there is a fit. Our simple (and powerful) interface is used to automate, schedule, manage, track and complete your outbound process whether you have a CRM or are just looking upgrade from managing sales opportunities in a Google document. Cold email automation is NOT spam when the sender follows the rules but cold emails sent with the wrong platform can get your account permanently suspended. We've been in the SaaS sales game for a while and couldn't find a product built to suit our needs, so we built our own. It's flexible enough for a first time founder while having the necessary features for even the most conservative enterprise team. We offer a FREE Forever plan (no strings attached) and if you have a question, you will talk to an expert not a bot or someone working for the weekend. Just ask Ray who says "Its nice to finally get my questions answered very fast from a real person. I tried another similar platform and all responses where auto replies that never addressed my question"

**Average Rating:** 4.3/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Replyify?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Replyify?

- **Seller:** [Replyify](https://www.g2.com/sellers/replyify)
- **Year Founded:** 2016
- **HQ Location:** Cleveland, US
- **Twitter:** @replyify  
80 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1de397a42ab546d3e2316cd00626c881083a858bf26482ef9b3ee8ca87a788d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freplyify%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 17% Medium

#### What Do G2 Reviewers Say About Replyify?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight Replyify's **affordable pricing** for sending 500 emails daily with great customer support and ease of use.
- Users value the **fast and helpful customer support** of Replyify, making it easy to resolve queries quickly.
- Users find Replyify to be **easy to use** , with smooth campaign management and quick customer support response.
- Users appreciate the **easy navigation** of Replyify, making email drafting and tracking a seamless experience.
- Users appreciate the **efficient email delivery** of Replyify, praising its seamless campaign management and excellent support.

##### Cons

- Users find the **campaign issues** frustrating, especially with managing bounced emails and suppressed contacts efficiently.
- Users find the **email management confusing** , as it complicates campaign adjustments and leads to duplication of efforts.
- Users find the **list management cumbersome** , leading to frequent duplication of campaigns due to confusion over contacts.

#### What Are Recent G2 Reviews of Replyify?

**["B2B cold email automation"](https://www.g2.com/survey_responses/replyify-review-7508300)**

**Rating:** 4.0/5.0 stars

_— Mark C._

[Read full review](https://www.g2.com/survey_responses/replyify-review-7508300)

**["Review about Replyify"](https://www.g2.com/survey_responses/replyify-review-10285842)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/replyify-review-10285842)

#### What Are G2 Users Discussing About Replyify?

- [What is Replyify used for?](https://www.g2.com/discussions/what-is-replyify-used-for)

### [Odoo Email Marketing](https://www.g2.com/products/odoo-email-marketing/reviews)

Design emails with just a few drag & drops

**Average Rating:** 3.9/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Odoo Email Marketing?

- **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Odoo Email Marketing?

- **Seller:** [Odoo](https://www.g2.com/sellers/odoo)
- **Year Founded:** 2005
- **HQ Location:** Brussels, Belgium
- **Twitter:** @Odoo  
55,391 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5c2909893f928df131888ff32e9c04d541ff4f4e70d91d927b1d18bacee41c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F633558%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,467 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 27% Medium

#### What Do G2 Reviewers Say About Odoo Email Marketing?

_AI-generated summary from verified user reviews_

##### Cons

- Users find Odoo Email Marketing has **complexity issues** , needing developer mode for custom emails and extensive adjustments.
- Users find the **learning curve steep** for Odoo Email Marketing, needing extra setup for effective email customization.

#### What Are Recent G2 Reviews of Odoo Email Marketing?

**["Easy And simple"](https://www.g2.com/survey_responses/odoo-email-marketing-review-6539213)**

**Rating:** 4.0/5.0 stars

_— Om Prakash M._

[Read full review](https://www.g2.com/survey_responses/odoo-email-marketing-review-6539213)

**["A free professional full functional Email Marketing platform"](https://www.g2.com/survey_responses/odoo-email-marketing-review-5154659)**

**Rating:** 5.0/5.0 stars

_— Adrián Tonatiu G._

[Read full review](https://www.g2.com/survey_responses/odoo-email-marketing-review-5154659)

#### What Are G2 Users Discussing About Odoo Email Marketing?

- [What is Odoo eCommerce?](https://www.g2.com/discussions/what-is-odoo-ecommerce)
- [What is Odoo CRM?](https://www.g2.com/discussions/odoo-email-marketing-what-is-odoo-crm)
- [What is Odoo marketing automation?](https://www.g2.com/discussions/odoo-email-marketing-what-is-odoo-marketing-automation)
- [What is Odoo email marketing?](https://www.g2.com/discussions/what-is-odoo-email-marketing)

### [Zagomail](https://www.g2.com/products/zagomail/reviews)

Zagomail is an email marketing and automation platform built to help small business, e-commerce marketers, and creators to grow their audience and boost their sales by using our best features including marketing automation.

**Average Rating:** 4.3/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Zagomail?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Zagomail?

- **Seller:** [Zagomail](https://www.g2.com/sellers/zagomail)
- **HQ Location:** Bordeaux, FR
- **Twitter:** @Zagomailoff  
909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=336cb92498815285016b7c15f4a0a56be03d35890b2f4ba14d3eecd816d49e1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzagomail%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About Zagomail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **reliable email delivery** of Zagomail, ensuring most emails reach subscribers' inboxes effectively.
- Users appreciate the **reliability** of Zagomail, with most emails arriving in subscribers' inboxes consistently.

##### Cons

- Users feel the product has been **somewhat abandoned** , with broken functions and inconsistent email deliverability.
- Users report **missing features** in Zagomail, noting broken functions and inconsistent email deliverability as concerns.

#### What Are Recent G2 Reviews of Zagomail?

**["Incredible Email Marketing Tool"](https://www.g2.com/survey_responses/zagomail-review-7847754)**

**Rating:** 4.5/5.0 stars

_— Mucio C._

[Read full review](https://www.g2.com/survey_responses/zagomail-review-7847754)

**["Outstanding eMail Marketing Option"](https://www.g2.com/survey_responses/zagomail-review-7872595)**

**Rating:** 5.0/5.0 stars

_— Paul S._

[Read full review](https://www.g2.com/survey_responses/zagomail-review-7872595)

### [Cheetah Digital by Marigold](https://www.g2.com/products/cheetah-digital-by-marigold/reviews)

The key to creating brand intimacy is simple: connect with customers by delivering valuable experiences that matter. Cheetah Digital by Marigold enables marketers to manage every campaign and channel in a single interface, making it easy to build multifaceted communications that deliver an exchange of value across every interaction.

**Average Rating:** 3.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Cheetah Digital by Marigold?

- **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Cheetah Digital by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Company Size:** 43% Small, 33% Large

#### What Do G2 Reviewers Say About Cheetah Digital by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Cheetah Digital, finding it straightforward to interact with HTML templates efficiently.
- Users value the **templates availability** of Cheetah Digital, enabling easy integration of HTML for efficiency.
- Users value the **time-saving HTML interaction** in Cheetah Digital, enhancing productivity and efficiency in their tasks.

##### Cons

- Users report **integration challenges** with Cheetah Digital, particularly when connecting to platforms like Salesforce.

#### What Are Recent G2 Reviews of Cheetah Digital by Marigold?

**["Using Cheetah Messaging Send messages quickly and securely."](https://www.g2.com/survey_responses/cheetah-digital-by-marigold-review-8113643)**

**Rating:** 5.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/cheetah-digital-by-marigold-review-8113643)

**["It makes my work so much easier!"](https://www.g2.com/survey_responses/cheetah-digital-by-marigold-review-8121174)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/cheetah-digital-by-marigold-review-8121174)

#### What Are G2 Users Discussing About Cheetah Digital by Marigold?

- [What is Cheetah Messaging used for?](https://www.g2.com/discussions/what-is-cheetah-messaging-used-for)

### [MailEngine](https://www.g2.com/products/mailengine/reviews)

Mail Engine is a self-hosted autoresponder software that cracks open the inboxing code to make marketers successful again. This autoresponder framework is designed with a special emphasis on inboxing and conveyance.

**Average Rating:** 4.7/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate MailEngine?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MailEngine?

- **Seller:** [Teknikforce Ventures](https://www.g2.com/sellers/teknikforce-ventures)
- **Year Founded:** 2018
- **HQ Location:** Sharjah, Sharjah
- **Twitter:** @teknikforce  
10,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=46059ac9a1c1cd4d0ae80a95aa4ca6d139a6288899cbd8f22ad58f18e4354bad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteknikforceventures%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 90% Small, 10% Large

#### What Are Recent G2 Reviews of MailEngine?

**["MailEngine is a conventional tool for creating a email marketing system in your WordPress."](https://www.g2.com/survey_responses/mailengine-review-8478458)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/mailengine-review-8478458)

**["Easy Email services with mail engine"](https://www.g2.com/survey_responses/mailengine-review-8536472)**

**Rating:** 5.0/5.0 stars

_— Arvind Y._

[Read full review](https://www.g2.com/survey_responses/mailengine-review-8536472)

#### What Are G2 Users Discussing About MailEngine?

- [What is MailEngine used for?](https://www.g2.com/discussions/what-is-mailengine-used-for)

### [GoZen Growth](https://www.g2.com/products/gozen-growth/reviews)

GoZen Growth is the best all-in-one revenue growth platform. It is a powerful marketing tool that has a seamless integration of cold outreach and e-mail marketing features, such as email warm-up, inbox rotation, custom domain tracking, sign-up forms, and push notifications. GoZen Growth has all the features you need: Email Warmup for optimal email deliverability Generative AI Assistance for composing emails faster Short codes to create highly personalized emails Smart Campaigns for automated increase of sender reputation score & better email deliverability Pre-built workflows and Journey Builders for sales automation Multi-channel marketing with web and Android push notification for better reach Sign-up forms as popups and website embeds for automated lead generation Supports numerous integrations with ecommerce platforms and marketing tools Let's look at some of the businesses and professionals who can benefit from the GoZen Growth: Bloggers Entrepreneurs SaaS companies Marketers Realtors eCommerce Store Owners Journalists Health Sector Web Developers Educational institutions Creative Agencies Food Bloggers Startups Grow your email marketing with no-spam concerns

**Average Rating:** 4.4/5.0

**Total Reviews:** 269

#### How Do G2 Users Rate GoZen Growth?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GoZen Growth?

- **Seller:** [GoZen Technologies](https://www.g2.com/sellers/gozen-technologies)
- **Year Founded:** 2022
- **HQ Location:** Morris Plains, New Jersey
- **Twitter:** @GoZen\_Tech  
366 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a26dd7bbbbc6062e22f4ae03016999d293df60192a1a19e8061453cfcdfd52f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgozengrowth%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 99% Small, 1% Medium

#### What Do G2 Reviewers Say About GoZen Growth?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation features** of GoZen Growth, significantly enhancing efficiency in email marketing and outreach efforts.
- Users praise GoZen Growth for its **ease of use** , highlighting the intuitive dashboard and simple navigation for all skill levels.
- Users find GoZen Growth's **intuitive interface** enhances usability, streamlining navigation and making setup straightforward.
- Users value the **intuitive and user-friendly interface** of GoZen Growth, simplifying tasks for all skill levels.
- Users commend the **user-friendly interface** of GoZen Growth, simplifying setup and enhancing navigation for all skill levels.

##### Cons

- Users find the **initial usage difficult** , especially when creating sign-up forms and needing more training resources.
- Users report **payment issues** with GoZen Growth, including cancellations and downgrades stemming from disputes.
- Users struggle with **email management** , particularly in creating sign-up forms and facing service downgrades.
- Users feel that the **missing advanced features** of GoZen Growth limit their marketing capabilities and overall effectiveness.
- Users report **poor customer support** from GoZen Growth, with unresolved issues and lack of transparency about functionality.

#### What Are Recent G2 Reviews of GoZen Growth?

**["User-Friendly Dashboard, Optimal for Digital Foundations"](https://www.g2.com/survey_responses/gozen-growth-review-11645357)**

**Rating:** 5.0/5.0 stars

_— Anthony B._

[Read full review](https://www.g2.com/survey_responses/gozen-growth-review-11645357)

**["GoZen Growth: Revolutionizing Email Marketing with Precision and Power"](https://www.g2.com/survey_responses/gozen-growth-review-9927616)**

**Rating:** 5.0/5.0 stars

_— Sreekanth R._

[Read full review](https://www.g2.com/survey_responses/gozen-growth-review-9927616)

### [Flexmail](https://www.g2.com/products/flexmail/reviews)

Flexmail has made email marketing easy: you design mails and campaigns tailored to your needs, reach the people that are important to you and learn from the right results. See the bigger picture for every single person in your list, bring information together with forms and landing pages, set up tailored messages and follow up with automation. Flexmail fully supports multilingual communication and offers you the best deliverability.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Flexmail?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Flexmail?

- **Seller:** [Flexmail](https://www.g2.com/sellers/flexmail)
- **HQ Location:** Genk, Belgium
- **Twitter:** @flexmail\_be  
570 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00e33b5b236558d366cc56bea577d7b30f1f5c65fc531630660e934f45410ea1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F560120&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Large

#### What Do G2 Reviewers Say About Flexmail?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Flexmail **very helpful** for its excellent deliverability and engagement-based segmentation features.

#### What Are Recent G2 Reviews of Flexmail?

**["Perfect for creating and monitoring digital marketing."](https://www.g2.com/survey_responses/flexmail-review-3599271)**

**Rating:** 4.0/5.0 stars

_— Luis J._

[Read full review](https://www.g2.com/survey_responses/flexmail-review-3599271)

**["Flexmail did the job perfectly !"](https://www.g2.com/survey_responses/flexmail-review-615123)**

**Rating:** 5.0/5.0 stars

_— Geert D._

[Read full review](https://www.g2.com/survey_responses/flexmail-review-615123)

### [WhatCounts](https://www.g2.com/products/whatcounts/reviews)

WhatCounts is an email service provider helping you send what counts with an amazing platform and full-service agency to back it up. We partner with companies to drive more revenue by leveraging our savvy email experts and a sophisticated email marketing platform. We provide data management, software, and services to marketers seeking to deliver smart personalized digital messages to their target audiences. The WhatCounts team works hard to make sure your subscribers always receive meaningful messages.

**Average Rating:** 3.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate WhatCounts?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.5/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind WhatCounts?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Company Size:** 71% Medium, 21% Large

#### What Are Recent G2 Reviews of WhatCounts?

**["Email Marketing Software"](https://www.g2.com/survey_responses/whatcounts-review-656631)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/whatcounts-review-656631)

**["Great tool for email marketing beginner"](https://www.g2.com/survey_responses/whatcounts-review-505913)**

**Rating:** 4.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/whatcounts-review-505913)

#### What Are G2 Users Discussing About WhatCounts?

- [What is WhatCounts used for?](https://www.g2.com/discussions/what-is-whatcounts-used-for)

### [YMLP](https://www.g2.com/products/ymlp/reviews)

YMLP is an easy-to-use email newsletter software to manage, send & track your email newsletter.

**Average Rating:** 4.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate YMLP?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind YMLP?

- **Seller:** [YMLP](https://www.g2.com/sellers/ymlp)
- **HQ Location:** Poperinge, BE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b998c1e7bd47c2bb8c6197b78f9c04c1018ddb9db84ba379f3e3c70e583cc5a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fymlp%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 60% Small, 30% Medium

#### What Are Recent G2 Reviews of YMLP?

**["Used for many years! Stable email marketing"](https://www.g2.com/survey_responses/ymlp-review-5239626)**

**Rating:** 4.0/5.0 stars

_— Adam K._

[Read full review](https://www.g2.com/survey_responses/ymlp-review-5239626)

**["Best email Marketing tool for Automation"](https://www.g2.com/survey_responses/ymlp-review-6531584)**

**Rating:** 5.0/5.0 stars

_— Rahul N._

[Read full review](https://www.g2.com/survey_responses/ymlp-review-6531584)

### [Tellody](https://www.g2.com/products/tellody/reviews)

Tellody is an always-on intriguing and fun to use marketing and persuasion tool that can help small businesses flourish. It is an all-in-one, powerful, affordable and simple solution made for professionals without much time, energy and money for marketing.

**Average Rating:** 4.0/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Tellody?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Tellody?

- **Seller:** [TextBox](https://www.g2.com/sellers/textbox)
- **Year Founded:** 2015
- **HQ Location:** Palo Alto, US
- **Twitter:** @textbox  
5 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c40c99bed7d0a61e2ec671decbd842a8b408ec7548c509e5aef6b54ec1506b72&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjointiny%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 38% Medium, 31% Large

#### What Are Recent G2 Reviews of Tellody?

**["Simple Survey Tool"](https://www.g2.com/survey_responses/tellody-review-8677543)**

**Rating:** 4.5/5.0 stars

_— Pankaj C._

[Read full review](https://www.g2.com/survey_responses/tellody-review-8677543)

**["Ideal tool for automations and campaigns to drive sales"](https://www.g2.com/survey_responses/tellody-review-7214533)**

**Rating:** 4.0/5.0 stars

_— Grace L._

[Read full review](https://www.g2.com/survey_responses/tellody-review-7214533)

#### What Are G2 Users Discussing About Tellody?

- [What is Tellody used for?](https://www.g2.com/discussions/what-is-tellody-used-for)

### [FROGED](https://www.g2.com/products/froged/reviews)

FROGED transforms the way companies connect with their customers by combining Human Touch + AI in one secure omnichannel platform. We help businesses deliver smarter, faster, and more personalized interactions, always putting people at the center of technology. With full visibility, traceability, and control, FROGED empowers agents and managers with centralized data to drive efficiency, productivity, and new revenue opportunities. Our solutions include: - Unified Omnichannel Inbox: All conversations, all channels, one place—without losing context or personalization. - Mass Campaigns & Conversational Marketing: Reach more customers with segmentation and hyper-personalization, turning one-to-many messages into meaningful one-to-one conversations. - AI Copilot, Agentic AI & AI Workflows: From summarizing interactions and automating Tier 1 support to creating custom workflows that integrate seamlessly with your tools. FROGED is the only platform that merges real Human Touch with Artificial Intelligence, turning customer service from a cost center into a revenue generator.

**Average Rating:** 4.2/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate FROGED?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind FROGED?

- **Seller:** [FROGED TECHNOLOGIES S.L.](https://www.g2.com/sellers/froged-technologies-s-l)
- **Year Founded:** 2019
- **HQ Location:** Malaga, Spain
- **Twitter:** @FrogedEN  
270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd68bb136129c1e455b96c9b84586625e3fe4fdc3edcdc071fd6cccc9d4929a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffroged-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 29% Medium

#### What Are Recent G2 Reviews of FROGED?

**["The almost perfect tool"](https://www.g2.com/survey_responses/froged-review-7472487)**

**Rating:** 4.5/5.0 stars

_— Sebastian B._

[Read full review](https://www.g2.com/survey_responses/froged-review-7472487)

**["A place for success!"](https://www.g2.com/survey_responses/froged-review-5365715)**

**Rating:** 5.0/5.0 stars

_— Irene V._

[Read full review](https://www.g2.com/survey_responses/froged-review-5365715)

#### What Are G2 Users Discussing About FROGED?

- [What is Froged used for?](https://www.g2.com/discussions/what-is-froged-used-for)

### [Email Director](https://www.g2.com/products/email-director/reviews)

If you're looking for leading edge online email marketing solution that is easy to use and you need a rapid return on investment, we have the solution that will keep you competitive and productive: Email Director.

**Average Rating:** 4.5/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Email Director?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Email Director?

- **Seller:** [Omidsoft](https://www.g2.com/sellers/omidsoft)
- **HQ Location:** Richmond Hill, Ontario
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc27b0ebed6a94997fd794ad7a486cd6b7e299a0bdc7aed6675b43b94ababc3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomid-soft%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 29% Medium

#### What Are Recent G2 Reviews of Email Director?

**["Very Helpful, no doubt"](https://www.g2.com/survey_responses/email-director-review-8194399)**

**Rating:** 5.0/5.0 stars

_— Cristhian C._

[Read full review](https://www.g2.com/survey_responses/email-director-review-8194399)

**["Best Mail Marketing Platform"](https://www.g2.com/survey_responses/email-director-review-7829132)**

**Rating:** 5.0/5.0 stars

_— Justin M._

[Read full review](https://www.g2.com/survey_responses/email-director-review-7829132)

#### What Are G2 Users Discussing About Email Director?

- [What is the purpose of email management?](https://www.g2.com/discussions/what-is-the-purpose-of-email-management)
- [What are the best features of email?](https://www.g2.com/discussions/email-director-what-are-the-best-features-of-email)
- [What is an email management software?](https://www.g2.com/discussions/what-is-an-email-management-software)

### [PostUp](https://www.g2.com/products/postup-postup/reviews)

Postup, accessible via http://www.postup.com, is a digital marketing solution designed to help businesses and organizations streamline their email and social media marketing efforts. They offer tools and services that enhance the way companies engage with their audiences, ensuring messages are delivered effectively and efficiently. Postup's platform typically provides features like email automation, subscriber segmentation, performance analytics, and integrations with other marketing technologies to optimize outreach strategies and improve overall communication impact. Ideal for marketers looking to boost their digital presence, Postup supports clients in maintaining strong, direct connections with their customers.

**Average Rating:** 3.6/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate PostUp?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PostUp?

- **Seller:** [Postup](https://www.g2.com/sellers/postup)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @postupdigital  
3,196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce871841292964810e4e5a0ef91768cf6046b9162abc24dbf86f68c7adad56c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3655544%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About PostUp?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **great personalized support** from PostUp, which effectively addresses their needs with a deep feature set.
- Users value the **ease of use** of PostUp, streamlining email marketing tasks for effective results.
- Users praise PostUp for its ability to **simplify email marketing tasks** , leading to effective results and greater efficiency.
- Users love how PostUp's **simplification of email marketing tasks** leads to effective and impressive results.
- Users value the **great personalized support** and a **deep feature set** that meets all their needs.

##### Cons

- Users feel the **high cost** of PostUp could be a significant drawback for their overall experience.
- Users find the **UI not intuitive** , making it difficult to fully utilize all features of PostUp.
- Users feel the **UI lacks intuitiveness** , making it difficult to fully utilize all features effectively.

#### What Are Recent G2 Reviews of PostUp?

**["Helping open rates and engagemen"](https://www.g2.com/survey_responses/postup-review-9895482)**

**Rating:** 4.5/5.0 stars

_— Salah A._

[Read full review](https://www.g2.com/survey_responses/postup-review-9895482)

**["Perfect for large audience needs"](https://www.g2.com/survey_responses/postup-review-11509194)**

**Rating:** 5.0/5.0 stars

_— Matthew L._

[Read full review](https://www.g2.com/survey_responses/postup-review-11509194)

#### What Are G2 Users Discussing About PostUp?

- [What is Postup used for?](https://www.g2.com/discussions/what-is-postup-used-for)

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Spotlight Categories

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

[SaaS Backup Software](https://www.g2.com/categories/saas-backup)

[Employee Communications Software](https://www.g2.com/categories/employee-communications)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026