
The automation is very easy to set up, and it really helps me auto-send emails based on how people interact with my previous emails. The builder is also straightforward to use and doesn’t feel difficult at all, even for someone with no technical experience. On top of that, the analytics are very in-depth and give me a clear view of what’s happening. Review collected by and hosted on G2.com.
My biggest frustration is how limited the A/B testing feels. I can’t properly test different versions of subject lines, body copy, and calls to action in the way I’d like, so I end up making decisions based more on gut instinct than on actual data. For a marketing tool in 2026, that’s a pretty serious gap.
Pricing also isn’t very transparent. I had to go through a sales conversation just to find out what it costs, which is frustrating when I’m trying to compare options side by side or put together a realistic budget. Review collected by and hosted on G2.com.