Best Digital Advertising Intelligence Software - Page 3
Digital advertising intelligence software monitors competitors’ advertising campaigns and optimizes ad spend by providing ad revenue data. Companies use ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital advertising intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Marketers and digital advertisers use this type of software to evaluate direct or indirect (programmatic) purchasing channels to determine where ad spend should be allocated. Companies then leverage this information to test out what has already been proven to work for their competitors. For advertisers, ad intelligence software can help inform strategy, ad execution, and reporting. For publishers, this type of software can assist with prospecting for advertisers and pitching for new business. Based on this, digital ad intelligence software fits into the advertiser campaign management software and publisher ad management software technology stack.
To qualify for inclusion in the Digital Advertising Intelligence category, a product must:
Best Digital Advertising Intelligence Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
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Lemon AI is an AI-powered SaaS solution designed to optimize marketing mix with the power of predictive analytics.
- 50% Mid-Market
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Take your Apple Search Ads campaigns to the next level at scale with minimal effort, saving you time and money while optimizing for revenue. Search Ads Optimization (SAO) AI optimizes and automates A
- 83% Small-Business
- 17% Mid-Market
- Overview
- User Satisfaction
- Seller Details
We provide agencies, brands and publishers with digital advertising campaign data; both their own campaign data and those of their competitors. Our technology, based on big data and machine learning,
- 67% Small-Business
- 33% Mid-Market
237 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Auxo Ads is a product of CyberMedia Research and Services Limited (CMRSL) company. Auxo Ads is an AI/ML technology supply-side platform (SSP) helping ad bids become better accessible to publishers wit
- 57% Small-Business
- 29% Mid-Market
- Overview
- User Satisfaction
- Seller Details
BidX helps brands to grow and scale their business by automating ads on and off Amazon with their software. BidX is the only platform globally that automatically creates and optimizes full-funnel camp
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
AppGrowing is a leading mobile advertising strategy analytics platform that provides game and app publishers, and advertising agencies with data-driven solutions, refined ad creative analysis, and com
- 100% Mid-Market
59 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Platform (DSP), Dis
- 67% Mid-Market
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Junction AI is an AI-as-a-Service partner specializing in creating and operating no-code AI/ML applications for retail, e-Commerce, and marketing success.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Looper Insights is a SaaS platform empowering entertainment streaming services and broadcasters with an all-in-one solution for Video on Demand merchandising and compliance. VIZIBILITY™ enables Globa
- 50% Enterprise
- 50% Small-Business
45 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience tar
- 50% Mid-Market
- 50% Small-Business
8,994 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swayable is a creative testing platform designed to help brands measure the performance of their advertisements and messaging in less than 24 hours. By employing advanced data analytics and experiment
- 25% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ads Manager by Icon is a powerful tool designed to streamline the process of uploading and managing advertising creatives across multiple platforms, including Meta and TikTok. By automating the upload
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Apptica.com provides insights into the complex world of in-app advertising.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Beam.city DNA is the growth strategy automation platform for ads, email and social
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Burt Intelligence is the only decision intelligence platform built specifically for media professionals. Burt helps ad ops, programmatic yield, and sales teams take back their Monday and get out of VL
- 100% Small-Business
