At BrainStorm, we help organizations turn their AI investment into workforce impact. We built our approach around a reality every IT and enablement leader now lives with: software changes faster than people do. Features ship continuously, AI keeps expanding what tools can do, and employees adapt at the same speed they always have. Tools get deployed, access is granted, but behavior stays the same, and the gap between what organizations pay for and what their people actually use no longer closes without the right system.
We believe access isn't adoption. Work only changes when people change what they do every day, in real workflows, in the moments where decisions actually happen.
That's why we don't treat adoption as a single training event. Training events were built for a world where software changed once a year and people had a year to catch up. That world is gone. We're built for sustained, day-to-day change that moves at the speed tools now evolve: a system designed to orchestrate adoption so new behaviors become the standard way work gets done.
We approach change through our ADOPT™ Framework, five deliberate stages from first contact to durable behavior: AWARENESS (why change is needed), DESIRE (motivation to explore), ORIENTATION (how it works in context), PARTICIPATION (starting the new behavior), and TRANSFORMATION (making it stick).
Current market options solve half the problem. LMSs, upskilling providers, and content libraries manage content and track completions, but they run on the old cadence and can't keep pace with continuous change. In-app guidance keeps pace, but by doing the work for users instead of building the skill, nothing sticks. BrainStorm is built for both: it moves at the speed tools change, drives behavior change after the course ends, and orchestrates when and how users engage across channels and over time.
Our platform provides customizable multi-channel campaign Flows across email, Teams, and portal; behavior-driven personalization based on role, readiness, and observed usage; adoption analytics connecting learning activity to tool usage and business outcomes; and low-overhead infrastructure that scales without adding headcount.
We support AI Readiness, Security Awareness, Enterprise Software Adoption, Customer Success, and more. Across every outcome, the gap is the same: capability keeps expanding, whether it's what your tools can do or what attackers can do, and closing that gap is now the work that decides whether the investment pays off. Real adoption starts with changing behavior, not merely providing access.
We hold ourselves to measurable results because behavior change is visible, not assumed.
Average Rating: 4.5/5.0
Total Reviews: 35
How Do G2 Users Rate BrainStorm?
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Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
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Content Delivery and Tracking: 8.2/10 (Category avg: 8.8/10)
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Assessments and Practice: 8.1/10 (Category avg: 8.7/10)
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Industry Compliance : 6.7/10 (Category avg: 8.7/10)
Who Is the Company Behind BrainStorm?
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Seller: BrainStorm, Inc.
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Company Website:
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Year Founded: 1995
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HQ Location: American Fork, UT
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Twitter: @brainstorminc
645 Twitter followers
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LinkedIn® Page: www.linkedin.com
153 employees on LinkedIn®
Who Uses This Product?
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Company Size: 48% Large, 38% Medium
What Do G2 Reviewers Say About BrainStorm?
AI-generated summary from verified user reviews
Pros
- Users find BrainStorm to be extremely user-friendly, allowing for quick access and seamless organization of ideas.
- Users love the custom content creation features of BrainStorm, making training engaging and tailored to their needs.
- Users commend the fantastic customer support of BrainStorm, highlighting their care and assistance with deployment strategies.
- Users appreciate the user-friendly interface of BrainStorm, enabling easy content uploads and effective training management.
- Users value the flexible training options of BrainStorm, facilitating personalized and relevant development across teams.
Cons
- Users find the learning curve steep due to confusion with concepts and navigation challenges in BrainStorm.
- Users face navigation difficulties in BrainStorm, finding the interface overly complicated and layers confusing for tasks.
- Users often find poor reporting in BrainStorm, complicating admin tasks and limiting effective training management.
- Users find the pricing and licensing structure expensive, complicating training and access management within the organization.
- Users find inadequate reporting in BrainStorm, wishing for improved features to enhance training management capabilities.
What Are G2 Users Discussing About BrainStorm?
