BrainStorm Reviews & Product Details

As a Senior Learning Experience Designer at UserTesting, I’m often thinking about how to create personalized learning experiences for our diverse customer base. Brainstorm stands out because it thinks outside the box of the traditional LMS and reaches customers where they are. One of the biggest benefits I’ve seen is how Brainstorm also allows you to create packs of content that internal teams can access. Making sure our field teams leverage the content we build is always a struggle, and I appreciate that Brainstorm allows you to make it easy for others to access.

Unlike other platforms, BrainStorm is straightforward but impactful. If you have a creative idea for a customized learning path, you can probably build it in BrainStorm. For any CE team struggling with injecting logic into custom learning paths, BrainStorm allows you to include quiz questions that can take customers down different paths that best suit their needs. Review collected by and hosted on G2.com.

If you've been working in a traditional LMS with SCORM files, moving over to BrainStorm could be a bit of a transition. Review collected by and hosted on G2.com.

As a Customer Education program manager, I'm aware of many tools in the marketplace. BrainStorm stuck our for how it approaches personalized content at scale. As an end-user, I was impressed by the opportunity to guide my learning experience within some bumper lanes to ensure I'm on the right track. 

One of the best use cases I've identified is for SaaS products that have many add-on features, customizations, or unique instances. You can easily build puzzle pieces of content for reach accounts, with decision points built in to allow learners to influence their path while still getting relevant information. 

Unlike the LMSes I've worked with, personalization is built in from the ground up. Instead of building 10 versions of the same course, you can build a customized path for different use cases or customers, reusing content easily. Review collected by and hosted on G2.com.

When content is fully built out, it looks nice for the end-user. However, the back-end needs some work.

In particular, there are limited content types today (video, PDF/files, external links, and quizzes/surveys).

I think integrating with another tool like iorad or Parta could make the content more engaging!

The UI/UX on the backend is also a bit clunky and requires quite a few clicks to start building content. However, once content is built it's very easy to drag-and-drop it into many different learning paths. Review collected by and hosted on G2.com.

From a program management standpoint, BrainStorm stands out as a platform that doesn’t just deliver training—it builds a repeatable, measurable adoption process. Most tools tend to sit firmly in one camp: either learning management (delivering courses and tracking completion) or product usage analytics (tracking clicks, feature adoption, and in-app guidance). BrainStorm’s strength is that it merges both worlds into a single, coordinated experience Review collected by and hosted on G2.com.

While BrainStorm supports campaigns across multiple user groups, configuring truly simultaneous onboarding across multiple legal entities and time zones can be more manual than ideal. Advanced scheduling, localization, and entity-level governance controls might be needed, Also - Deeper Integration with Enterprise PM Tools. Review collected by and hosted on G2.com.

I really like how BrainStorm has tackled how you serve your customers. You can create portals where you can share these content flows, and the customer can then adapt them to their users, perhaps adding in additional videos around business policies and procedures, creating, for example, an onboarding that supports the user to do their job as quickly as possible. Review collected by and hosted on G2.com.

Once you understand flows and packs, nothing is stopping you from succeeding on the platform. Review collected by and hosted on G2.com.

The ability to create a flow that provides a more personalized learning experience for our users who range across a variety of job roles and platform access levels. What might make sense for an HR person to learn about might not be important for a member of the marketing team. Being able to meet users where they are to provide education helps build their confidence in using our platform.

Additionally, the capability to view data on how users progress through their flows can provide an excellent metric to help identify champions as well as create metrics tied to customer retention. Review collected by and hosted on G2.com.

It can be a bit tricky to understand the language and what things in the BrainStorm platform mean, so there is a learning curve to fully understanding it. Review collected by and hosted on G2.com.

The support staff are wonderful. They really care about the success of your deployment and offer help with configuration as well as ideas for communication and engagement. The training is very easy to take and workflows are customized to the skills/knowledge of each user. Review collected by and hosted on G2.com.

Their latest version is undergoing constant development and there have been some bumps in the road during our transition. They defintely listen to your feedback and try to incorporate requested changes, it can take a little while to get there though. Overall the new interface is much improved from the old. Review collected by and hosted on G2.com.

Brainstorms clean and concise set-up makes it easy to create and review training experiences within your organization. The flows with training videos, emails, surveys, and assessments allows an end to end experience with accountability embedded. Review collected by and hosted on G2.com.

Brainstorm could offer more questioning types and ability to directly assess in videos. Review collected by and hosted on G2.com.

I love the "choose your own adventure" aspect of the new platform. I think the way they present content at a digestible rate makes learning achievable and fun. Also, being an admin of the platform, the management of content in the new platform is way better. I love creating new journeys for my customers. Review collected by and hosted on G2.com.

I wish there was a way to bring in an AI element where you could type in your job function, and it would lay out a path of learning for you. Not everyone is good at discovering new content, and this new feature may help. Also, if there was a way for users to become certified or gather real-world qualifications as part of these lesson plans, that would be great, too. Review collected by and hosted on G2.com.

Besides the support team being stellar to help us implement and develop a strategy, I would say we best like the on-demand training content options. Additionally, BrainStorm stays up to date with updating the content where I don't have to. Review collected by and hosted on G2.com.

I know that the platform we are working with is BrainStorm's "newer" model. With that, there's been some technical hurdles we've had to overcome. Their IT team has been very supportive, but sometimes there are disruptions working on the newer platform. Review collected by and hosted on G2.com.

The content and integration with Microsoft products is top-notch. I like that the Courses are sort of like a 'build your own adventure' concept - the tutorials / elearning inside the Courses will ebb and flow based on selections you make throughout the process. Learners can simply be directed to the dashboard / homepage to digest content that was 'assigned' or prioritized for them, or they can easily find content via the search or Discover tools. Support is quick to respond when there are issues and I've found that suggestions and updates and refreshes often reflect ideas and suggestions from customers. Very responsive. Our account rep/manager has always been phenomenal - insanely friendly, forgiving, and resourceful. Review collected by and hosted on G2.com.

It's often overcomplicated for admins. Too many layers sometimes when trying to work through content, assign things, check visibility, etc. Licensing structure is still very difficult to decipher as the replication of assigned users per-pack (their term) is hard to wade through. Licensing is not across the content for active users, so the return there is going to be less than you anticipate (who has 100% consumption rates from internal customers?). If you give someone access to content, they have a license consumed - whether they ever login to the site or not. No way to emulate users and "see what they see" so workarounds exist for some situations so you can mimic what others might experience. Review collected by and hosted on G2.com.