Best Content Curation Software - Page 4

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Researched and written by Yukta Rustagi

Content curation software helps businesses find and share relevant third-party content with their audiences, simplifying their marketing process. Teams in fields like digital marketing, media, and PR use these tools to gather a range of content—news articles, blog posts, infographics, videos, and social media posts—that engages audiences, draws in leads and builds credibility.

Curating content allows teams to keep things fresh without constantly creating everything from scratch. Leading content curation tools help locate industry-specific content, schedule posts, and distribute them across channels like social media, email newsletters, and websites.

Many content curation apps also connect with social media management or email marketing platforms for smoother sharing, and some even support user-generated content, helping to strengthen customer engagement. When used alongside content creation software, marketers can produce quality content, while content analytics tools can provide insights into performance.

To qualify for inclusion in the Content Curation category, a product must: