# Best Ad Networks Software

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Advertising network software connects advertisers with web and app publishers. They aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the process of buying digital advertising space.

These solutions offer advertisers a centralized platform for potential ad placements and provide publishers with a monetization solution for their content. For advertisers, ad networks present available ad inventory for purchase. For publishers, ad networks package inventory in a manner that is appealing to advertisers and maximizes profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, requiring integration with both to function effectively.

To qualify for inclusion in the Ad Network category, a product must:

- Aggregate ad inventory from digital domains (websites, mobile apps, etc.)
- Work with both advertiser campaign tools and publisher ad management systems to enable buying and placing ads
- Allow for advanced ad placement features like dynamic ad creatives and integration with creative tools






## How Many Ad Networks Software Products Does G2 Track?
**Total Products under this Category:** 101

### Category Stats (Jun 2026)
- **Average Rating**: 4.34/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Realize (+1.07%) - Among all products in this category, Realize recorded the largest rating increase compared to last month
*Last updated: June 30, 2026*


## How Does G2 Rank Ad Networks Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Ad Networks Software Is Best for Your Use Case?

- **Leader:** [Google AdMob](https://www.g2.com/products/google-admob/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [Adpushup](https://www.g2.com/products/adpushup/reviews)
- **Top Trending:** [beehiiv](https://www.g2.com/products/beehiiv/reviews)
- **Best Free Software:** [beehiiv](https://www.g2.com/products/beehiiv/reviews)


---

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=346&secure%5Bdisplayable_resource_id%5D=346&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=346&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fad-networks%3Fpage%3D5&secure%5Btoken%5D=832cab1424147bb35a76319767cb0a4d6d3a231b98d4cf992fb24bda13aa82d5&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dad_networks&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Ad Networks Software Products in 2026?
### 1. [Google AdMob](https://www.g2.com/products/google-admob/reviews)
Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.


**Average Rating:** 4.3/5.0
**Total Reviews:** 66
**How Do G2 Users Rate Google AdMob?**

- **Quality of Support:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Google AdMob?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 81% Small-Business, 17% Mid-Market


#### What Are Google AdMob's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Insufficient Support (1 reviews)


### What Do G2 Reviewers Say About Google AdMob?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** in Google AdMob, appreciating the intuitive UI and informative graphs.
- Users appreciate the **easy-to-use interface** of Google AdMob, enhanced by effective graphs and competitive eCPM rates.

**Cons:**

- Users struggle with **insufficient support** for eCPM drops, leading to unresolved issues and frustrations.

#### What Are Recent G2 Reviews of Google AdMob?

**"[Easy Ad Integration and Strong Fill Rates with Google AdMob](https://www.g2.com/survey_responses/google-admob-review-12647240)"**

**Rating:** 5.0/5.0 stars
*— Johan L.*

[Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240)

---

**"[Best and trustworthy app monetization platform](https://www.g2.com/survey_responses/google-admob-review-10415141)"**

**Rating:** 5.0/5.0 stars
*— Akshat R.*

[Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141)

---


#### What Are G2 Users Discussing About Google AdMob?

- [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay)

### 2. [Blockchain-Ads](https://www.g2.com/products/blockchain-ads/reviews)
Blockchain-Ads is a crypto ad network and performance advertising platform for user acquisition in crypto, iGaming, and finance. Advertisers target audiences by interests, behavior, and on-chain wallet activity across 10,000+ websites and apps and 18+ SSPs for unrestricted reach across the open web, with campaigns for crypto exchanges, DeFi protocols, online casinos, sportsbooks, forex brokers, and fintech brands. 7 of the 10 largest crypto exchanges by trading volume have run campaigns on Blockchain-Ads, alongside leading crypto casinos. The platform's WalletTargeting™ indexes 11M+ active wallets across 82 blockchains, with tracking from impression to on-chain conversion. Founded in 2021 and headquartered in Singapore, Blockchain-Ads serves verified advertisers including Coinbase, Binance, OKX, Stake.com, and BC.Game.


**Average Rating:** 4.9/5.0
**Total Reviews:** 28
**How Do G2 Users Rate Blockchain-Ads?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Blockchain-Ads?**

- **Seller:** [Blockchain-Ads Labs](https://www.g2.com/sellers/blockchain-ads-labs)
- **HQ Location:** Singapore
- **Twitter:** @BlockchainAds_ (6,014 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/blockchain-ads (24 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Gambling & Casinos
- **Company Size:** 52% Mid-Market, 48% Small-Business



#### What Are Recent G2 Reviews of Blockchain-Ads?

**"[Blockchain Ads Platform Made Running Our Crypto Campaigns Easy](https://www.g2.com/survey_responses/blockchain-ads-review-12986081)"**

**Rating:** 4.5/5.0 stars
*— Ranjit K.*

[Read full review](https://www.g2.com/survey_responses/blockchain-ads-review-12986081)

---

**"[Transparent, Flexible Platform with Strong Integrations and Helpful Support](https://www.g2.com/survey_responses/blockchain-ads-review-13003106)"**

**Rating:** 5.0/5.0 stars
*— Ameer H.*

[Read full review](https://www.g2.com/survey_responses/blockchain-ads-review-13003106)

---



### 3. [beehiiv](https://www.g2.com/products/beehiiv/reviews)
The all-in-one platform that brings together newsletters, websites, podcasts, and every tool you need to grow and earn.


**Average Rating:** 4.5/5.0
**Total Reviews:** 40
**How Do G2 Users Rate beehiiv?**

- **Quality of Support:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind beehiiv?**

- **Seller:** [beehiiv](https://www.g2.com/sellers/beehiiv)
- **Year Founded:** 2021
- **HQ Location:** New York
- **Twitter:** @beehiiv (35,790 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/beehiiv (256 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 93% Small-Business, 3% Mid-Market


#### What Are beehiiv's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Features (13 reviews)
- Easy Creation (5 reviews)
- User Interface (5 reviews)
- Analytics Tracking (4 reviews)

**Cons:**

- Expensive (9 reviews)
- Cost (3 reviews)
- High Pricing (3 reviews)
- Pricing Issues (3 reviews)
- Learning Curve (2 reviews)


### What Do G2 Reviewers Say About beehiiv?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find beehiiv's **ease of use** outstanding, simplifying audience building and enhancing overall engagement effortlessly.
- Users appreciate the **user-friendly interface** of beehiiv, enhancing their newsletter creation experience significantly.
- Users love the **easy creation** process of Beehiiv, appreciating its user-friendly interface and customization options.
- Users rave about the **user-friendly interface** of beehiiv, making newsletter creation quick and professional.
- Users value the **robust analytics tracking** of beehiiv, which significantly aids in subscriber growth and insights.

**Cons:**

- Users note that the **paid plans are expensive** and may not suit smaller newsletters with infrequent mailing.
- Users find the **cost to scale** on beehiiv steep, especially for small creators who need affordable options.
- Users find the **high pricing** of beehiiv limiting, wishing for more affordable options with similar benefits.
- Users find the **pricing issues** of beehiiv concerning, wishing for more affordable options and better scalability.
- Users face a **steep learning curve** with beehiiv, especially in website setup and understanding workflows.

#### What Are Recent G2 Reviews of beehiiv?

**"[Beehiiv Makes Newsletter Creation and Growth Tracking Effortless](https://www.g2.com/survey_responses/beehiiv-review-12519144)"**

**Rating:** 5.0/5.0 stars
*— Kanti G.*

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12519144)

---

**"[Monetization Made Effortless, But Import Process Needs Improvement](https://www.g2.com/survey_responses/beehiiv-review-12849095)"**

**Rating:** 4.0/5.0 stars
*— Jessica L.*

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12849095)

---



### 4. [BidMachine](https://www.g2.com/products/bidmachine/reviews)
BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.


**Average Rating:** 4.7/5.0
**Total Reviews:** 15
**How Do G2 Users Rate BidMachine?**

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind BidMachine?**

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** https://www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/bidmachine/ (138 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Games
- **Company Size:** 67% Mid-Market, 20% Small-Business



#### What Are Recent G2 Reviews of BidMachine?

**"[Innovative Monetization with Great Support](https://www.g2.com/survey_responses/bidmachine-review-12718801)"**

**Rating:** 5.0/5.0 stars
*— Verified User*

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

---

**"[Efficient, Professional Team with Proactive, Responsive Support](https://www.g2.com/survey_responses/bidmachine-review-12877247)"**

**Rating:** 5.0/5.0 stars
*— Harper Z.*

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

---



### 5. [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.


**Average Rating:** 4.5/5.0
**Total Reviews:** 38
**How Do G2 Users Rate Opti Digital?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Opti Digital?**

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** https://www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/optidigitalsas (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small-Business, 40% Mid-Market



#### What Are Recent G2 Reviews of Opti Digital?

**"[Cutting-edge Technology and Responsive Team](https://www.g2.com/survey_responses/opti-digital-review-12960556)"**

**Rating:** 5.0/5.0 stars
*— Rodolphe V.*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

---

**"[Responsive Team, Global Reach, Real Results](https://www.g2.com/survey_responses/opti-digital-review-13035441)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Media Production*

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

---



### 6. [Perform[cb]](https://www.g2.com/products/perform-cb/reviews)
The only performance-based user acquisition solution that works in harmony with your existing agencies and partnerships, offering a risk-free way to unlock new ways to grow and optimize ad spend without sacrificing quality - Perform[cb]. The Perform[cb] Outcome Engine takes a unique approach to customer acquisition that combines patented AI and unparalleled data insights with tenured human expertise to reveal incremental traffic that’s been eluding you. No more gambling with your ad budget - instead, rely on a proven customer acquisition playbook designed to exceed your unique goals and maximize ROI. Since 2002, Perform[cb] has experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for marketers, agencies, and publisher partners. Get more customers, more installs, more leads, more calls - all by working with a growth partner that makes your KPI their deliverable. Ready to harness the power of outcome-based marketing? Get in touch with one of Perform[cb]’s customer acquisition experts today.


**Average Rating:** 4.7/5.0
**Total Reviews:** 15
**How Do G2 Users Rate Perform[cb]?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Perform[cb]?**

- **Seller:** [Perform[cb]](https://www.g2.com/sellers/perform-cb)
- **Year Founded:** 2002
- **HQ Location:** Sarasota, Florida
- **Twitter:** @performcb (12,577 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/performcb/ (128 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 60% Small-Business, 20% Mid-Market


#### What Are Perform[cb]'s Pros and Cons?

**Pros:**

- Comprehensive Data (1 reviews)



### What Do G2 Reviewers Say About Perform[cb]?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **comprehensive data** provided by Perform[cb], enhancing their ability to analyze ACV effectively.


#### What Are Recent G2 Reviews of Perform[cb]?

**"[Detailed ACV Insights That Make a Difference](https://www.g2.com/survey_responses/perform-cb-review-11974077)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/perform-cb-review-11974077)

---

**"[Awesome people to work with!](https://www.g2.com/survey_responses/perform-cb-review-9321993)"**

**Rating:** 5.0/5.0 stars
*— eric h.*

[Read full review](https://www.g2.com/survey_responses/perform-cb-review-9321993)

---


#### What Are G2 Users Discussing About Perform[cb]?

- [What is Perform[cb] used for?](https://www.g2.com/discussions/what-is-perform-cb-used-for)

### 7. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.


**Average Rating:** 4.1/5.0
**Total Reviews:** 373
**How Do G2 Users Rate Innovid?**

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Innovid?**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,812 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Social Media Coordinator, Social Media Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 43% Enterprise, 42% Mid-Market


#### What Are Innovid's Pros and Cons?

**Pros:**

- Ease of Use (15 reviews)
- User Interface (10 reviews)
- Ad Management (8 reviews)
- Campaign Management (8 reviews)
- Efficiency (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)
- Time-Consuming (5 reviews)
- Time-Consumption (5 reviews)
- Campaign Management (4 reviews)


### What Do G2 Reviewers Say About Innovid?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Innovid’s platform **easy to use** , streamlining ad management with quick support and seamless integration.
- Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick and easy campaign management.
- Users appreciate the **intuitive interface** of Innovid, making campaign management streamlined and efficient across all platforms.
- Users value the **intuitive campaign management** of Innovid, which simplifies ad management across various platforms seamlessly.
- Users appreciate the **efficiency** of Innovid, streamlining ad campaigns across multiple platforms with ease and effectiveness.

**Cons:**

- Users experience a **high learning curve** with Innovid due to its complexity and initial setup challenges.
- Users face a **steep learning curve** with Innovid, finding it challenging to navigate and utilize its capabilities effectively.
- Users find Innovid **time-consuming** due to the steep learning curve and lengthy ticketing processes for support.
- Users find the **time consumption** due to support delays and complex reporting frustrating for their business needs.
- Users experience challenges with **inefficient campaign management** due to difficulties in uploading assets and modifying settings.

#### What Are Recent G2 Reviews of Innovid?

**"[Reliable, Intuitive and Always improving with each update](https://www.g2.com/survey_responses/innovid-review-11786764)"**

**Rating:** 5.0/5.0 stars
*— vaishali .*

[Read full review](https://www.g2.com/survey_responses/innovid-review-11786764)

---

**"[Innovid Review from Adops Associate POV](https://www.g2.com/survey_responses/innovid-review-11782236)"**

**Rating:** 4.5/5.0 stars
*— Gandharva P.*

[Read full review](https://www.g2.com/survey_responses/innovid-review-11782236)

---


#### What Are G2 Users Discussing About Innovid?

- [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for)

### 8. [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)
MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.


**Average Rating:** 4.9/5.0
**Total Reviews:** 27
**How Do G2 Users Rate MonetizeMore?**

- **Quality of Support:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind MonetizeMore?**

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore (3,970 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/monetizemore (78 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 26% Mid-Market



#### What Are Recent G2 Reviews of MonetizeMore?

**"[Highly skilled group](https://www.g2.com/survey_responses/monetizemore-review-6594261)"**

**Rating:** 5.0/5.0 stars
*— Alex Z.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-6594261)

---

**"[Essential partners for inventory management](https://www.g2.com/survey_responses/monetizemore-review-7169849)"**

**Rating:** 5.0/5.0 stars
*— Wellington P.*

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-7169849)

---


#### What Are G2 Users Discussing About MonetizeMore?

- [What is MonetizeMore used for?](https://www.g2.com/discussions/what-is-monetizemore-used-for)

### 9. [Adpushup](https://www.g2.com/products/adpushup/reviews)
AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.


**Average Rating:** 4.4/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Adpushup?**

- **Quality of Support:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Adpushup?**

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup (1,604 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adpushup/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 96% Small-Business, 4% Mid-Market



#### What Are Recent G2 Reviews of Adpushup?

**"[Recommend](https://www.g2.com/survey_responses/adpushup-review-11158022)"**

**Rating:** 5.0/5.0 stars
*— Ben M.*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-11158022)

---

**"[Abhijeet is one of the best adops managers I have ever worked with](https://www.g2.com/survey_responses/adpushup-review-7504715)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Online Media*

[Read full review](https://www.g2.com/survey_responses/adpushup-review-7504715)

---


#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/discussions/what-does-adpushup-do)

### 10. [AdMaven](https://www.g2.com/products/admaven/reviews)
AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization. Our main focus is providing our advertisers with high ROAS while increasing our publisher’s revenues.


**Average Rating:** 4.2/5.0
**Total Reviews:** 12
**How Do G2 Users Rate AdMaven?**

- **Quality of Support:** 8.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)

**Who Is the Company Behind AdMaven?**

- **Seller:** [Ad Network](https://www.g2.com/sellers/ad-network)
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @AdMaven2 (500 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ad-maven-group (93 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 92% Small-Business, 25% Mid-Market



#### What Are Recent G2 Reviews of AdMaven?

**"[This is my Honest Experience with AdMaven software tool](https://www.g2.com/survey_responses/admaven-review-11083791)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/admaven-review-11083791)

---

**"[Admaven review](https://www.g2.com/survey_responses/admaven-review-10992836)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Apparel & Fashion*

[Read full review](https://www.g2.com/survey_responses/admaven-review-10992836)

---


#### What Are G2 Users Discussing About AdMaven?

- [What is AdMaven used for?](https://www.g2.com/discussions/what-is-admaven-used-for)

### 11. [EX.CO](https://www.g2.com/products/ex-co/reviews)
EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


**Average Rating:** 4.3/5.0
**Total Reviews:** 23
**How Do G2 Users Rate EX.CO?**

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind EX.CO?**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (262 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 40% Mid-Market, 36% Small-Business


#### What Are EX.CO's Pros and Cons?

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)


### What Do G2 Reviewers Say About EX.CO?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **impeccable customer support** from EX.CO, which is responsive, proactive, and invaluable for implementation.
- Users value EX.CO for their **exceptional customer satisfaction** , highlighting responsive service and effective collaboration to meet diverse needs.
- Users highlight the **significant revenue impact** of EX.CO due to its easy setup and outstanding customer service.
- Users commend the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation seamlessly.
- Users praise the **ease of use** of EX.CO, appreciating the quick setup and effective customer support throughout.

**Cons:**

- Users feel the **dashboard issues** hinder effective analysis of video performance and ad revenue metrics.
- Users note **analytics limitations** in EX.CO, wishing for improved video performance dashboards for better insights.
- Users find a **lack of tailored content** to be a significant limitation that affects their experience with EX.CO.
- Users experience a **short learning curve** with EX.CO, though support is available to ease the process.
- Users find the **limited geographic data** of EX.CO a significant drawback, hindering access to tailored content.

#### What Are Recent G2 Reviews of EX.CO?

**"[Exceptional Support and Strategic Vision Elevate Our Experience](https://www.g2.com/survey_responses/ex-co-review-12114614)"**

**Rating:** 4.5/5.0 stars
*— Mike I.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

---

**"[Seamless Video Monetisation with Excellent Support](https://www.g2.com/survey_responses/ex-co-review-12307406)"**

**Rating:** 5.0/5.0 stars
*— Petra C.*

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

---



### 12. [Attekmi](https://www.g2.com/products/attekmi/reviews)
Attekmi is a leading AdTech company offering a variety of ad exchange solutions and services: - AdEx Basic: an ad exchange platform with a pre-built core for entering the programmatic market and starting earning on media trading promptly. - AdEx Plus: an advanced version of our ad exchange solution ensuring easy scalability and providing certain customization opportunities. - White Label AdEx: a fully customizable product developed exactly according to your needs. - Custom AdTech product development: we are here to bring your ideas to life. - Outstaffing services: let us pick the best AdTech talent for you. - AdOps training: we are ready to share our experience with your team.


**Average Rating:** 4.5/5.0
**Total Reviews:** 23
**How Do G2 Users Rate Attekmi?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Attekmi?**

- **Seller:** [Attekmi](https://www.g2.com/sellers/attekmi)
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @smarthub (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/64672846/ (36 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 70% Small-Business, 30% Mid-Market



#### What Are Recent G2 Reviews of Attekmi?

**"[Efficient Software with great Support](https://www.g2.com/survey_responses/attekmi-review-10486243)"**

**Rating:** 4.5/5.0 stars
*— Irene H.*

[Read full review](https://www.g2.com/survey_responses/attekmi-review-10486243)

---

**"[Positive review from Toucan Ads](https://www.g2.com/survey_responses/attekmi-review-10578830)"**

**Rating:** 5.0/5.0 stars
*— Ira B.*

[Read full review](https://www.g2.com/survey_responses/attekmi-review-10578830)

---



### 13. [Perion One](https://www.g2.com/products/perion-one/reviews)
Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.


**Average Rating:** 4.0/5.0
**Total Reviews:** 90
**How Do G2 Users Rate Perion One?**

- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Perion One?**

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Company Website:** https://www.perion.com/
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®)
- **Ownership:** NASDAQ: PERI

**Who Uses This Product?**
- **Company Size:** 49% Mid-Market, 45% Small-Business


#### What Are Perion One's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Centralized Management (1 reviews)
- Customer Support (1 reviews)
- Customization (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Data Management (1 reviews)
- Expensive (1 reviews)
- Inaccuracy (1 reviews)


### What Do G2 Reviewers Say About Perion One?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of Perion One, enabling effortless access to all platforms and features.
- Users appreciate the **automation features** of Perion One, seamlessly managing tasks and maximizing their productivity.
- Users appreciate the **centralized management** of Perion One, making it easy to oversee all platforms efficiently.
- Users value the **excellent customer support** provided by Perion One, enhancing their overall service experience.
- Users praise the **customization and personalization** features of Perion One, enhancing their daily workflow efficiency.

**Cons:**

- Users report experiencing **data inaccuracy** , especially with categorization by tactic despite using strict naming conventions.
- Users experience **challenges with data categorization** , even when using strict naming conventions and labels on Perion One.
- Users find the **pricing to be quite high** for the features offered by Perion One.
- Users experience occasional **inaccuracy in data categorization** , despite using strict naming conventions and labels on Perion One.

#### What Are Recent G2 Reviews of Perion One?

**"[Easy to Use & Customer Centric Platform](https://www.g2.com/survey_responses/perion-one-review-10732486)"**

**Rating:** 4.0/5.0 stars
*— Stelios K.*

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

---

**"[Streamlines Work](https://www.g2.com/survey_responses/perion-one-review-7712988)"**

**Rating:** 5.0/5.0 stars
*— Maddy B.*

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

---


#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### 14. [Admixer.Network](https://www.g2.com/products/admixer-network/reviews)
Admixer.Network is an all-in-one ad management platform for advertising networks, large publishers, and media houses. The platform amplifies the business potential of digital media companies with the holistic stack of advertising technologies, quality demand, and responsive support. The platform is available in 2 modifications: - Network for direct supply management (js tags, VAST, Header bidding) and ability to connect any sort of demand - RTB Stack, with oRTB connections for both sides Both modifications are available in different White label options. Why Admixer.Network? Admixer.Network is tailored to the needs of large publishers and media houses. On top of ad serving capabilities, it provides internal DMP and CMP for advanced data and creative management. The platform has a connection to Admixer.SSP with access to demand from 100+ DSPs and direct advertisers. Admixer.Network provides a comprehensive platform that can take care of all ad management and monetization tasks: - Create and manage Desktop, Mobile Web, InApp, Video, Audio, Native, RichMedia, or CTV ad networks and ad campaigns - Set up the effective waterfall, RTB, or HB connections for demand - Provide publishers and advertisers with dashboards for managing their assets - Get flexible instant lifetime reports and detailed statistics with full transparency - Customize your ad network with white-labeling options, time zone, and currency - Get a minimum delay in ad delivery with data centers around the globe To learn more, drop us a line at https://admixer.net/contactus


**Average Rating:** 4.9/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Admixer.Network?**

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Admixer.Network?**

- **Seller:** [Admixer](https://www.g2.com/sellers/admixer)
- **Year Founded:** 2008
- **HQ Location:** London, GB
- **Twitter:** @admixer (135 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/258884/ (92 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Mid-Market, 45% Small-Business



#### What Are Recent G2 Reviews of Admixer.Network?

**"[Indispensability of utilising advanced technology in advertising](https://www.g2.com/survey_responses/admixer-network-review-8125835)"**

**Rating:** 4.5/5.0 stars
*— Prasad K.*

[Read full review](https://www.g2.com/survey_responses/admixer-network-review-8125835)

---

**"[Exceptional marketing advertising platform.](https://www.g2.com/survey_responses/admixer-network-review-6529907)"**

**Rating:** 4.5/5.0 stars
*— Karleth B.*

[Read full review](https://www.g2.com/survey_responses/admixer-network-review-6529907)

---


#### What Are G2 Users Discussing About Admixer.Network?

- [What is Admixer.Network used for?](https://www.g2.com/discussions/what-is-admixer-network-used-for)

### 15. [Convert2Media](https://www.g2.com/products/convert2media/reviews)
Convert2Media is a full service Advertising and Internet Marketing Agency that provides publishers the necessary tools to promote our merchant's offers.


**Average Rating:** 4.4/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Convert2Media?**

- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Convert2Media?**

- **Seller:** [Convert2Media](https://www.g2.com/sellers/convert2media)
- **Year Founded:** 2008
- **HQ Location:** Ocoee, FL
- **Twitter:** @convert2media (3,260 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/convert2media (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 54% Small-Business, 38% Mid-Market



#### What Are Recent G2 Reviews of Convert2Media?

**"[Convert2Media is very useful](https://www.g2.com/survey_responses/convert2media-review-7520935)"**

**Rating:** 4.5/5.0 stars
*— Thiago P.*

[Read full review](https://www.g2.com/survey_responses/convert2media-review-7520935)

---

**"[5 stars for Convert2Media](https://www.g2.com/survey_responses/convert2media-review-7770725)"**

**Rating:** 5.0/5.0 stars
*— Saman Z.*

[Read full review](https://www.g2.com/survey_responses/convert2media-review-7770725)

---



### 16. [TrafficJunky](https://www.g2.com/products/trafficjunky/reviews)
TrafficJunky is the ad network that manages the advertising on highly trafficked tube sites.


**Average Rating:** 4.3/5.0
**Total Reviews:** 10
**How Do G2 Users Rate TrafficJunky?**

- **Quality of Support:** 6.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind TrafficJunky?**

- **Seller:** [TrafficJunky](https://www.g2.com/sellers/trafficjunky)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @trafficjunky (4,219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2985130 (25 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 70% Small-Business, 20% Mid-Market



#### What Are Recent G2 Reviews of TrafficJunky?

**"[Exceptional Advertising Platform: A TrafficJunky Review](https://www.g2.com/survey_responses/trafficjunky-review-9394507)"**

**Rating:** 5.0/5.0 stars
*— Ankit C.*

[Read full review](https://www.g2.com/survey_responses/trafficjunky-review-9394507)

---

**"[Adult traffic ads](https://www.g2.com/survey_responses/trafficjunky-review-9751057)"**

**Rating:** 4.5/5.0 stars
*— Sangeetha B.*

[Read full review](https://www.g2.com/survey_responses/trafficjunky-review-9751057)

---


#### What Are G2 Users Discussing About TrafficJunky?

- [What is TrafficJunky used for?](https://www.g2.com/discussions/what-is-trafficjunky-used-for)

### 17. [MaxBounty](https://www.g2.com/products/maxbounty/reviews)
MaxBounty acts as a liaison between advertisers and affiliates, striving for a profitable balance for both sides.


**Average Rating:** 4.2/5.0
**Total Reviews:** 19
**How Do G2 Users Rate MaxBounty?**

- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind MaxBounty?**

- **Seller:** [MaxBounty](https://www.g2.com/sellers/maxbounty)
- **Year Founded:** 2004
- **HQ Location:** Ottawa, Ontario
- **Twitter:** @maxbounty (7,397 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/146006/ (991 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 75% Small-Business, 20% Mid-Market



#### What Are Recent G2 Reviews of MaxBounty?

**"[Maxbounty has Quality CPA OFFERS](https://www.g2.com/survey_responses/maxbounty-review-6741390)"**

**Rating:** 5.0/5.0 stars
*— Jones M.*

[Read full review](https://www.g2.com/survey_responses/maxbounty-review-6741390)

---

**"[MaxBounty Review](https://www.g2.com/survey_responses/maxbounty-review-4954961)"**

**Rating:** 4.0/5.0 stars
*— Jake M.*

[Read full review](https://www.g2.com/survey_responses/maxbounty-review-4954961)

---


#### What Are G2 Users Discussing About MaxBounty?

- [What is MaxBounty used for?](https://www.g2.com/discussions/what-is-maxbounty-used-for)

### 18. [PopAds](https://www.g2.com/products/popads/reviews)
PopAds is simply the best paying advertising network specialized in popunders on the Internet. Its services are guaranteed to be fast, efficient and secure.


**Average Rating:** 4.0/5.0
**Total Reviews:** 12
**How Do G2 Users Rate PopAds?**

- **Quality of Support:** 7.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind PopAds?**

- **Seller:** [PopAds](https://www.g2.com/sellers/popads)
- **Year Founded:** 2018
- **HQ Location:** Barcelona, Barcelona
- **Twitter:** @PopAdsTech (1,402 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 25% Mid-Market



#### What Are Recent G2 Reviews of PopAds?

**"[Pop Ads  is a great way to reach to wider audience](https://www.g2.com/survey_responses/popads-review-5051059)"**

**Rating:** 4.5/5.0 stars
*— KANIKA S.*

[Read full review](https://www.g2.com/survey_responses/popads-review-5051059)

---

**"[My PopAds Experience](https://www.g2.com/survey_responses/popads-review-5095651)"**

**Rating:** 4.5/5.0 stars
*— Paul O.*

[Read full review](https://www.g2.com/survey_responses/popads-review-5095651)

---


#### What Are G2 Users Discussing About PopAds?

- [What is PopAds used for?](https://www.g2.com/discussions/what-is-popads-used-for)

### 19. [AdSupply](https://www.g2.com/products/adsupply/reviews)
AdSupply provides amazing ad spaces with high impact and viewability.


**Average Rating:** 4.2/5.0
**Total Reviews:** 13
**How Do G2 Users Rate AdSupply?**

- **Quality of Support:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind AdSupply?**

- **Seller:** [AdSupply](https://www.g2.com/sellers/adsupply)
- **Year Founded:** 2011
- **HQ Location:** Culver City, US
- **Twitter:** @AdSupplyInc (277 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adsupply-inc- (20 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 36% Small-Business, 36% Mid-Market



#### What Are Recent G2 Reviews of AdSupply?

**"[Best Advertising Platform for both Advertisers and Publishers](https://www.g2.com/survey_responses/adsupply-review-5157920)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Construction*

[Read full review](https://www.g2.com/survey_responses/adsupply-review-5157920)

---

**"[Great network for display ads](https://www.g2.com/survey_responses/adsupply-review-6655276)"**

**Rating:** 4.5/5.0 stars
*— Andrew B.*

[Read full review](https://www.g2.com/survey_responses/adsupply-review-6655276)

---


#### What Are G2 Users Discussing About AdSupply?

- [What is AdSupply used for?](https://www.g2.com/discussions/what-is-adsupply-used-for)

### 20. [ClickStar](https://www.g2.com/products/clickstar/reviews)
Pleased to introduce you to our ad network - ClickStar.me Clickstar is a leading push advertising platform. We connect advertisers to highly engaged audiences through technology and direct partnerships with top publishers. We've been successful since 2019, thousands of webmasters and affiliates have chosen us for our impeccable reputation and top earnings.


**Average Rating:** 4.9/5.0
**Total Reviews:** 10
**How Do G2 Users Rate ClickStar?**

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind ClickStar?**

- **Seller:** [ClickStar](https://www.g2.com/sellers/clickstar)
- **Year Founded:** 2019
- **HQ Location:** Ajman, AE
- **LinkedIn® Page:** https://www.linkedin.com/company/clickstar-me/about

**Who Uses This Product?**
- **Company Size:** 90% Small-Business, 10% Mid-Market



#### What Are Recent G2 Reviews of ClickStar?

**"[Best Push Notification Advertising Platform for Both Advertiser & Publisher](https://www.g2.com/survey_responses/clickstar-review-5171771)"**

**Rating:** 5.0/5.0 stars
*— Jamuna S.*

[Read full review](https://www.g2.com/survey_responses/clickstar-review-5171771)

---

**"["Best push notification advertising app".](https://www.g2.com/survey_responses/clickstar-review-5362965)"**

**Rating:** 4.5/5.0 stars
*— Suruchi D.*

[Read full review](https://www.g2.com/survey_responses/clickstar-review-5362965)

---


#### What Are G2 Users Discussing About ClickStar?

- [What is ClickStar used for?](https://www.g2.com/discussions/what-is-clickstar-used-for)

### 21. [BidsCube White-Label AdExchange](https://www.g2.com/products/bidscube-white-label-adexchange/reviews)
White Label AdExchange is a scalable, fault-tolerant solution that can handle high workloads and billions of operations per second using a progressive software and technology stack. It is a simple but professional tool to earn unlimited income in the AdTech industry! The technical excellence of the BidsCube ecosystem helps customers to increase their revenue compared to other solutions. With the use of leading-edge programmatic technology, our partners are sure of the result!


**Average Rating:** 4.4/5.0
**Total Reviews:** 9
**How Do G2 Users Rate BidsCube White-Label AdExchange?**

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind BidsCube White-Label AdExchange?**

- **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **Twitter:** @BidsCube_Ads (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidscube/ (55 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 89% Small-Business, 11% Mid-Market



#### What Are Recent G2 Reviews of BidsCube White-Label AdExchange?

**"[Review for Bidscube White-labal AdExchange](https://www.g2.com/survey_responses/bidscube-white-label-adexchange-review-12261759)"**

**Rating:** 4.0/5.0 stars
*— Mingyan W.*

[Read full review](https://www.g2.com/survey_responses/bidscube-white-label-adexchange-review-12261759)

---

**"[BidsCube WL makes it easy for my business to expand our programmatic ad operations](https://www.g2.com/survey_responses/bidscube-white-label-adexchange-review-8827254)"**

**Rating:** 4.5/5.0 stars
*— Anna B.*

[Read full review](https://www.g2.com/survey_responses/bidscube-white-label-adexchange-review-8827254)

---



### 22. [Reacheffect](https://www.g2.com/products/reacheffect/reviews)
Reacheffect is a leading web and mobile advertising platform that offers diverse ad formats such as Pop, Push, Banner, and Native advertising to online marketers. The platform serves a wide range of clients including direct advertisers, affiliates, agencies, and affiliate networks, providing extensive targeting options and high-quality traffic sources. Reacheffect focuses on maximizing return on investment through its user-friendly platform and advanced technology for real-time tracking. With the ability to pay only for qualified leads, it aims to enhance client conversions and reduce costs.


**Average Rating:** 4.9/5.0
**Total Reviews:** 9
**How Do G2 Users Rate Reacheffect?**

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Reacheffect?**

- **Seller:** [Reacheffect](https://www.g2.com/sellers/reacheffect)
- **Year Founded:** 2014
- **HQ Location:** Kfar Saba, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/reacheffect/ (30 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder
- **Top Industries:** Computer Software
- **Company Size:** 122% Small-Business



#### What Are Recent G2 Reviews of Reacheffect?

**"[Flexible Ad Campaigns with Good Targeting and Clear Performance Insights](https://www.g2.com/survey_responses/reacheffect-review-12296306)"**

**Rating:** 5.0/5.0 stars
*— Yvonne W.*

[Read full review](https://www.g2.com/survey_responses/reacheffect-review-12296306)

---

**"[Simple Interface That Makes Campaign Launch and Trafficking Easier](https://www.g2.com/survey_responses/reacheffect-review-12298508)"**

**Rating:** 5.0/5.0 stars
*— Liisa S.*

[Read full review](https://www.g2.com/survey_responses/reacheffect-review-12298508)

---



### 23. [Agentio](https://www.g2.com/products/agentio/reviews)
Agentio simplifies creator-led advertising by making it easy to buy ad reads from top YouTube creators. You can manage your campaigns effortlessly, ensuring you reach your target audience with engaging, authentic content. Drive higher conversions and sales while benefiting from direct integration with creators who resonate with your brand. - Identify conversions driven by creator content on Agentio - Track conversion revenue to measure return on ad spend (ROAS) - Evaluate campaign results and adjust strategies for higher conversions Designed for performance marketers, Agentio streamlines the entire workflow—from creator discovery and bidding to content approval and performance tracking. Brands use Agentio to run high-trust, in-content YouTube integrations at scale—turning word-of-mouth into a measurable, repeatable growth channel.


**Average Rating:** 4.9/5.0
**Total Reviews:** 66
**How Do G2 Users Rate Agentio?**

- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Agentio?**

- **Seller:** [Agentio](https://www.g2.com/sellers/agentio)
- **Company Website:** https://www.agentio.com
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agentio-hq (66 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Talent Manager
- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 61% Small-Business, 12% Mid-Market


#### What Are Agentio's Pros and Cons?

**Pros:**

- Ease of Use (47 reviews)
- Customer Support (31 reviews)
- Efficiency (28 reviews)
- Helpful (28 reviews)
- Time-saving (24 reviews)

**Cons:**

- Limited Offers (6 reviews)
- Creator Issues (5 reviews)
- Expensive (5 reviews)
- Adjustment Issues (4 reviews)
- Campaign Management (4 reviews)


### What Do G2 Reviewers Say About Agentio?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Agentio, praising its intuitive interface and streamlined management for sponsorships.
- Users praise Agentio for its **exceptional customer support** , providing helpful assistance that enhances their overall experience.
- Users appreciate the **seamless efficiency** of Agentio, optimizing talent-brand collaborations and streamlining project management effortlessly.
- Users find the **exceptionally helpful team** at Agentio to be responsive and genuinely invested in their success.
- Users highlight the **time-saving efficiency** of Agentio, streamlining communication and campaign management effectively.

**Cons:**

- Users find the **limited offers** frustrating, as they often lack flexibility and can disappear quickly.
- Users express frustration with **negotiation issues** , highlighting delays and lost opportunities due to the lack of a counter-offer feature.
- Users find the **pricing on Agentio expensive** , impacting the attractiveness of deals for creators and overall value.
- Users express **adjustment issues** regarding negotiations and bid communications, impacting deal satisfaction and client rates.
- Users feel the **negotiation process is awkward** , leading to missed opportunities and frustrations with offer acceptance timing.

#### What Are Recent G2 Reviews of Agentio?

**"[A fantastic platform for streamlining negotiation!](https://www.g2.com/survey_responses/agentio-review-12034136)"**

**Rating:** 5.0/5.0 stars
*— Sophie R.*

[Read full review](https://www.g2.com/survey_responses/agentio-review-12034136)

---

**"[Streamlined Creator Partnerships with Minimal Learning Curve](https://www.g2.com/survey_responses/agentio-review-12002583)"**

**Rating:** 5.0/5.0 stars
*— Olivia H.*

[Read full review](https://www.g2.com/survey_responses/agentio-review-12002583)

---



### 24. [Mile](https://www.g2.com/products/mile/reviews)
We offer holistic ad revenue management and optimization solutions for web publishers. Our revenue management platform offers a comprehensive suite of programmatic ad-tech tools that improve auction yield, enable personalized ad experiences, and help manage programmatic ads efficiently.


**Average Rating:** 3.7/5.0
**Total Reviews:** 8
**How Do G2 Users Rate Mile?**

- **Quality of Support:** 8.1/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Mile?**

- **Seller:** [Mile](https://www.g2.com/sellers/mile)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @Mile_adtech (17 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/miletech (35 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business



#### What Are Recent G2 Reviews of Mile?

**"[Very Good Experince with Mile](https://www.g2.com/survey_responses/mile-review-9386157)"**

**Rating:** 4.0/5.0 stars
*— Rakesh S.*

[Read full review](https://www.g2.com/survey_responses/mile-review-9386157)

---

**"[Tested tech, dedicated customer support, a publisher first ad tech partner.](https://www.g2.com/survey_responses/mile-review-9381388)"**

**Rating:** 4.5/5.0 stars
*— Shadab S.*

[Read full review](https://www.g2.com/survey_responses/mile-review-9381388)

---



### 25. [Unity Ads](https://www.g2.com/products/unity-ads/reviews)
Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.


**Average Rating:** 4.3/5.0
**Total Reviews:** 61
**How Do G2 Users Rate Unity Ads?**

- **Quality of Support:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Unity Ads?**

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity (113,557 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,162 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Senior Software Engineer
- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 64% Small-Business, 28% Mid-Market



#### What Are Recent G2 Reviews of Unity Ads?

**"[I found Unity Ads to be a pleasant experience.](https://www.g2.com/survey_responses/unity-ads-review-8004994)"**

**Rating:** 5.0/5.0 stars
*— Dakota F.*

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8004994)

---

**"[Best Native Ad Platform for Games](https://www.g2.com/survey_responses/unity-ads-review-8005098)"**

**Rating:** 5.0/5.0 stars
*— Bhavik M.*

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8005098)

---


#### What Are G2 Users Discussing About Unity Ads?

- [What is Unity Ads used for?](https://www.g2.com/discussions/what-is-unity-ads-used-for)
- [How do you integrate unity ads in unity?](https://www.g2.com/discussions/how-do-you-integrate-unity-ads-in-unity)
- [How much do Unity ads pay?](https://www.g2.com/discussions/how-much-do-unity-ads-pay)
- [Are Unity ads good?](https://www.g2.com/discussions/are-unity-ads-good)
- [What are unity ads?](https://www.g2.com/discussions/what-are-unity-ads)


## What Is Ad Networks Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Ad Networks Software?

- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
- [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)


---

## How Do You Choose the Right Ad Networks Software?

### What You Should Know About Ad Networks Software

### What is an ad network software?

Ad network software connects advertisers with publishers to facilitate the purchase and sale of digital ad space across various online channels. It automates ad placement, targeting, and performance tracking.

Advertisers use ad network software to run campaigns across multiple platforms, while publishers use it to monetize their digital spaces by selling ad inventory. Ad agencies use it to manage client campaigns and ensure optimized ad performance and [budget management](https://www.g2.com/glossary/budget-management-definition).

### What are the common features of ad network software?

Here are some key features that make ad network tools valuable for advertisers and publishers: 

- **Aggregate ad inventory:** Ad network software centralizes ad spaces from various digital sources, like websites, apps, and streaming platforms, into a single marketplace. An ad network might pull inventory from popular news websites and social media apps, allowing advertisers to access various placements via one interface.
- **Integrate with campaign & ad systems:** Ad networks enable seamless [ad buying](https://www.g2.com/articles/media-buying)and placement by connecting advertiser campaign tools and publisher ad management systems. A brand can use its campaign management tool to launch ads directly onto compatible platforms like news sites or gaming apps without requiring manual adjustments.
- **Advanced ad placement & creative integration:** Ad networks offer advanced placement features like dynamic ad creatives and direct integration with design tools. A retailer can display ads that automatically update based on inventory or user interests, using design software integration to keep visuals fresh and engaging.

### What types of ad network software exist?

Ad networks are divided into several types, each with distinct characteristics and use cases in digital advertising. These include:

- [Display networks](https://www.g2.com/categories/display-advertising) connect advertisers to websites and apps that support banners, images, and interactive ads. It allows advertisers to reach audiences across many sites and apps using targeting options based on keywords, interests, and demographics.
- **Native ad networks** offer a less intrusive experience by placing ads that blend seamlessly with a site's content. Such ad networks provide advertisements that match the look and feel of the site they appear on, making them seem more like recommended content than traditional ads.
- **Video ad networks** focus on video content across various platforms. This makes placing video ads on high-traffic sites and streaming services easy. These ad networks provide targeted video advertising solutions and premium video publishers across multiple devices.

### What are the benefits of ad network software?

Ad network tools provide many benefits for advertisers and publishers, including:

- **Access to a diverse range of publishers:** Ad networks target a broad audience by aggregating inventory from multiple publishers. Advertisers can efficiently place ads across social media, news websites, and video platforms without manually setting up advertisements for each platform.
- **Better ad placement and management:** Ad networks ensure that advertisers' promotions reach a relevant audience at the right time. They use programmatic technology to simplify the process of managing ad inventory, help automate ad placement, and target customer segments based on real-time data and bidding. 

### Who uses ad network software?

The primary users of ad network software are:

- **Advertisers** use ad networks to access various inventories across different digital platforms. By connecting with multiple publishers through a single interface, they can reach a larger audience, improve targeting, and simplify ad buying. 
- **Publishers** use ad networks to monetize their content and digital spaces. Ad networks allow them to connect with a large pool of advertisers, fill ad spaces more efficiently, optimize ad placements, and track performance.

### Cost of an ad network software

Pricing can vary widely between ad network tools due to differences in features, scope, and services provided. The cost structure of these platforms is shaped by numerous factors. Businesses should have an in-depth discussion with their vendors about pricing models and specific needs. 

Below is an example of a typical pricing structure:

#### Setup fees

Setup fees cover the initial integration of the ad network software into an advertiser's or publisher's system. The setup may involve integrating with existing CRM systems, data analytics platforms, etc., or customizing the software for the specific needs of the business.

#### Platform fees

Platform fees are ongoing charges linked with the usage of the ad network software:

- **Subscription-based:** A fixed monthly or annual fee to access the platform's features and tools.
- **Revenue share model:** Some ad networks take a percentage of the revenue generated through ad placements.
- [Pay-per-click (PPC)](https://www.g2.com/categories/ppc-services) **or pay-per-impression (PPI) fees:** Charges are based on the number of clicks or impressions each ad of the network generates.

#### Maintenance costs

Like other software, ad networks must constantly keep up with advertisers' and publishers' growing requirements. Maintenance costs include ongoing updates to ensure the ad network works smoothly. They may include: 

- Regular software updates and patches
- Technical support for troubleshooting 
- Costs for customization or additional feature development. 

These ongoing costs could be fixed fees or vary depending on the features required.

All in all, the total cost of ad network software will depend on the scale of the business, the complexity of the software, and the platform's pricing model.

### Return on investment (ROI) for ad network software

Measuring ROI involves assessing factors such as targeting precision, platform capabilities, and compliance. Let’s break them down:

#### Ad targeting accuracy

Accurate ad targeting helps advertisers reach out to audiences most likely to convert. Tracking specific metrics can help understand how effective ad targeting capabilities for the ad network are:

- [Click-through rate (CTR)](https://www.g2.com/glossary/click-through-rate-definition) reveals the percentage of users who click on the ad after seeing it. A high CTR means that targeting is effective.
- **Conversion rate** tracks how many ad interactions lead to a purchase, sign-up, or download. High conversion rates indicate accurate targeting.
- **Cost per conversion** helps calculate the amount spent on each successful conversion. Lower costs per conversion, with high accuracy, reflect a good return on investment.

#### Platform capabilities

The features and efficiency of the ad network platform directly impact ROI. Evaluate whether the platform helps minimize ad spending while maximizing exposure and conversions. Assess which channels or placements are driving the highest returns. Multi-touch attribution can show how different ad campaign elements contribute to the final conversion and help identify the most valuable ad placements.

#### Compliance with regulations

Ad networks comply with data privacy regulations such as GDPR, CCPA, and others that require user consent to collect and use data. Tracking user opt-ins is essential to understanding how many people trust the network. A reputable, well-known network will have higher consent rates. The more users consent, the larger the audience becomes for advertisers. 

### Software and services related to ad network software

Complementary tools and services that can enhance the functionality of ad networks include: 

#### Publisher servers

A [publisher server](https://www.g2.com/categories/publisher-ad-server) is used by publishers to manage and serve ad inventory on their websites or apps. It can:

- Optimize ad placements
- Integrate with ad networks and demand-side platforms (DSPs)
- Track impressions, clicks, and conversions
- Manage direct and programmatic ad sales

#### Demand-side platform (DSP)

A [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) automates purchasing digital ad inventory across multiple ad exchanges and networks. It can:

- Automate ad buying through real-time bidding (RTB)
- Offer demographic, behavioral, and geographic audience targeting
- Integrate with ad networks and supply-side platforms (SSPs)
- Track impressions, clicks, and conversions
- Optimize bids based on campaign goals and audience data

### Challenges with ad network software

Common issues faced by advertisers and publishers when using ad network software include:

- **Fraud and invalid traffic** are concerns for both advertisers and publishers. Bots can create fake traffic or clicks. It misleads advertisers into believing their ads have high engagement. For example, a campaign targeting consumers of a specific product may be wasted if bots create fake clicks. Publishers could also inflate impressions and display more ad views, which could lead advertisers to pay for nonexistent exposure.
- Many ad networks offer **limited visibility** into which platforms ads appear on and the strategy behind ad placements. For instance, advertisers may not always know if their ads are being shown on low-quality sites, which could negatively affect brand perception. This lack of transparency makes it challenging for advertisers to understand where their budgets are going and makes it harder to evaluate return on investment (ROI).
- **Inaccurate targeting** can lead to ads reaching the wrong audience and reducing campaign effectiveness. For example, a campaign for high-end luxury goods might target a broad audience without considering income levels, causing the ads to be shown to people who are unlikely to purchase. 

### Which companies should buy ad network software?

Ad network software can benefit various types of businesses. Examples include: 

- **Media agencies** manage a variety of clients with different marketing objectives and invest in ad network software to track which channels deliver the best ROI. For example, when working with a fitness brand, the software can run targeted ads across platforms like social media and mobile apps. By tracking performance metrics, the agency identifies the most effective channel. This data-driven approach allows the company to allocate more budget to those high-performing channels and ensure optimal ROI for the client.
- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) use ad networks to reach the right customers and promote seasonal sales or new product launches. An online electronics store, for example, can use an ad network to target ads to tech enthusiasts browsing other websites. This can ensure ads reach a niche audience, better track customer behavior, and optimize campaigns based on real-time data.
- [Ad agencies](https://www.g2.com/categories/advertising-agencies) rely on ad network software to access various publishers, optimize ad placements, and use advanced targeting features. For example, an ad agency working with a fashion retailer could use the software to track user interactions and behavior across different touchpoints. The agency can better understand customer preferences and tailor ad creatives by analyzing this data. This approach allows the agency to continuously improve targeting, increase engagement, and ultimately drive better results for the client,

### How to choose an ad network software

Refer to some basic guidelines for selecting the right ad network software by assessing key factors: 

- **Assess reach and traffic quality.** Ensure the platform's reach aligns with your target audience. Evaluate the quality of traffic to ascertain it's high-converting and not manipulated by bot traffic.
- **Evaluate ad formats and targeting options.** Review the ad formats (e.g., push notifications, native ads) and targeting capabilities (such as geographic and device-based targeting) to determine if they suit your campaign objectives.
- **Compare optimization tools and reporting features.** Examine the platform's automated optimization tools and reporting capabilities to understand how easily you can monitor performance, adjust bids, and optimize placements for better results.
- **Check for transparency and compliance.** Verify that the platform follows industry standards, such as ads.txt or sellers.json, to ensure transparency in inventory sources and ad placements.
- **Test user experience and customer support.** Assess the ad network's user interface for ease of use. Make sure that reliable customer support is available to assist with any issues during your campaign setup.

### Implementation of ad network software

Once the ad network has been selected, a lot goes into getting it set up and running. Here’s an overview of the steps to effectively implement ad network software:

- **Select the right ad network.** Choose an ad network that aligns with your goals by evaluating its reach, ad targeting features, security measures, and the variety of ad formats it supports (e.g., video, display). Research and compare reviews and ratings on platforms like [G2.com](http://g2.com) to assess competitors and gain insights. Define clear [KPIs](https://www.g2.com/articles/kpi-key-performance-indicator)to measure success and ensure the network’s audience aligns with your target demographic to optimize your campaign’s reach and effectiveness.
- **Set up accounts and budgets.** Configure accounts with the appropriate bidding strategy: _Cost Per Click (CPC)_ for pay-per-click campaigns, _Cost Per Thousand Impressions (CPM)_ for brand awareness, or _Cost Per Acquisition (CPA)_ to focus on conversions. Allocate flexible budgets that can be adjusted to optimize resources across campaigns. Invest in product training and share success stories to foster engagement and learning among teams and stakeholders
- **Integrate software and tracking tools.** Integrate the ad network with CRM and analytics tools through APIs. Implement tracking codes to ensure accurate data collection for performance analysis.
- **Create and organize ads.** Optimize creatives for different platforms (mobile, desktop.) Use [A/B testing](https://learn.g2.com/a-b-testing) to refine ad variations and identify the most influential creatives.
- **Launch the campaign** and closely monitor early performance to make adjustments as needed. Focus on optimization during the initial phase to refine targeting and creatives. Adjust targeting, bidding, and creatives based on ongoing performance. Refresh ad campaigns according to trends now and then to prevent ad fatigue and maintain engagement.
- **Analyze results and report.** Use detailed reporting tools like Google Analytics to track and measure ad campaign performance. Compare results to KPIs to ensure alignment with short, and long-term goals. Scale the campaign gradually and align available resources to maximize results.

### Ad network software trends

- **Automation in targeting and predictive analysis.** Ad networks are increasingly adopting algorithms driven by artificial intelligence to improve advertisement targeting accuracy. For example, TikTok introduced AI-powered Smart+, an automated ad solution that handles [ad creation](https://www.g2.com/glossary/ad-creation-definition), placement, and bidding, simplifying the process for advertisers. In addition to targeting, AI is used for predictive analysis, allowing for real-time trend forecasting and campaign optimization.
- **Development of comprehensive ad platforms.** Platforms are slowly evolving into all-in-one solutions by incorporating dashboards and use cases catering to publishers and advertisers. This integration provides a unified experience, making managing campaigns and tracking performance across all stages easier and more effective for all parties involved. 
- **Increased focus on security and privacy.** As data security and privacy concerns grow, ad networks prioritize [fraud detection](https://www.g2.com/glossary/fraud-detection-definition). Some tools now use AI to identify bot traffic and other fraudulent activities, ensuring reliable and secure ad campaigns.

_Researched and written by_ [_Yukta Rastogi_](https://research.g2.com/insights/author/yukta-rustagi)

_Reviewed and edited by:_ [_Monishka Agarwal_](https://learn.g2.com/author/monishka-agrawal)