Best A/B Testing Tools in 2025 - Page 11
A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.
Testing and personalization platforms are deployed on top of web development infrastructure and web content management software, and they integrate with digital analytics software and heatmap tools to track visitor behavior.
To qualify for inclusion in the A/B Testing Tools category, a product must:
- Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
- Deploy multiple versions of any web content in real time
- Perform split-URL experiments
- Adjust and manage traffic volume to experiment variations
- Provide tools for both technical and non-technical users to perform tests
Why You Can Trust G2's Software Rankings
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Featured A/B Testing Tools At A Glance
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
Buyer's Guide: A/B Testing
What do A/B testing tools do?
When people ask me about A/B testing software, I usually describe it as technology that lets you compare different versions of a page, message, or experience to determine which one performs better. However, in practice, these tools do far more: they give teams the confidence to optimize based on real behavior rather than assumptions. Instead of relying on guesswork or subjective opinions, I can validate ideas, measure impact, and iterate quickly.
Why do businesses use A/B testing tools?
Across marketing, product, and growth teams, I consistently see the same motivation: they want to make smarter decisions backed by data. Campaigns move quickly, and even small tweaks can create meaningful gains. A/B testing tools remove the uncertainty and help teams double down on what’s working well.
Based on G2 reviewer patterns, these advantages show up most often:
- Users value being able to test ideas quickly without developer bottlenecks.
- They highlight built-in statistical models that make results easier to trust.
- Reviewers appreciate tools that streamline experiment setup and tracking.
- Teams highlight how experimental insights help align decisions across functions.
This makes A/B testing especially valuable for product-led teams, performance marketers, and growth functions that rely on measurable improvements.
Who usually uses A/B testing tools?
G2 reviews point to three groups that depend on experimentation platforms the most:
- Marketing teams for optimizing landing pages, CTAs, and campaign flows.
- Product managers for testing UX changes, onboarding paths, or feature variations.
- Growth teams for running continuous experiments across funnels and journeys.
Across all three groups, the shared priority is making decisions grounded in real user behavior rather than assumptions.
What types of A/B testing tools should I consider?
Choosing the right experimentation platform depends on your stack, traffic volume, and the technical expertise of your team.
Looking at G2 reviewer insights, tools generally fall into these categories:
- Visual A/B testing tools for adjusting page elements directly through an editor.
- Server-side experimentation platforms for conducting in-depth tests that involve logic, features, or backend behavior.
- Experimentation suites that include A/B tests, multivariate testing, personalization, and analytics.
Each option serves a different maturity level, so it’s worth matching the tool to the level of advancement in your experimentation program.
What are the core features to look for in A/B testing tools?
When I break down G2 reviews for this category, these feature themes show up:
- A clear experiment setup that allows teams to move quickly.
- Reliable statistical models that reduce noise and ensure trustworthy results.
- Effective targeting and segmentation to reach the right audiences.
- Built-in analytics for understanding lift, conversion impact, and interaction patterns.
- Collaboration features that help cross-functional teams share results.
- Integrations with analytics platforms, CRMs, CDPs, and data warehouses.
These are the elements that determine how consistently a team can run experiments, not just how easily they can start one.
What trends are shaping A/B testing right now?
There are several developments gaining momentum in this space:
- AI-assisted idea generation to surface new test opportunities.
- Advanced statistical approaches that shorten test durations while maintaining accuracy.
- Feature flagging and controlled rollouts that blend experimentation with product delivery.
- Privacy-centric data collection designed to work with modern regulations.
These trends show experimentation moving toward more intelligent and integrated workflows.
How should I choose an A/B testing tool?
For me, an A/B testing platform is most valuable when it supports frequent learning and clear interpretation. The best fit depends on your traffic volume, the complexity of your experiments, and how many teams need access to insights. When those elements line up, the tool becomes a dependable part of how organizations refine experiences and improve results.
This description is provided by the seller.
Agentic Optimization for Shopify. Cuped.ai is an AI-powered conversion optimization platform built for Shopify stores. It creates and runs continuous, automated A/B testing and UX improvements without requiring technical skills. Instead of manually designing and waiting weeks for experiments, Cuped.ai analyzes your storefront, audits every step of the buying journey, identifies friction points and missed revenue opportunities, then designs, creates, and deploys A/B tests for your store.
This description is provided by the seller.
This description is provided by the seller.
ExitIntel is a full service marketing software that specializes in boosting sales conversions for the e-commerce industry.
This description is provided by the seller.
This is how G2 Deals can help you:
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Exit Monitor is a software designed to help small to large businesses convert their exiting website visitors into highly targeted leads.
This description is provided by the seller.
This description is provided by the seller.
ezbot is an AI-driven conversion optimization platform designed to help growing businesses enhance website performance and increase conversion rates. By continuously monitoring visitor behavior, ezbot autonomously tests and identifies the most effective user experiences, ensuring that high-converting variations are delivered more frequently. This results in improved user engagement and higher conversion rates without the need for manual intervention. Key Features: • Visual Editor: Bring your optimization ideas to life—no coding required. ezbot’s Visual Editor Chrome Extension empowers you to create and test website experiences effortlessly, right from your browser. • Automated A/B Testing: Leverages AI to conduct continuous experiments, identifying and implementing the most effective website variations. • User Experience Personalization: Automatically segments your audience and delivers tailored experiences based on behavioral insights. • Performance Dashboard: Provides clear, actionable insights into conversion metrics and optimization outcomes. By integrating ezbot into your website, you can enhance user experiences and achieve substantial improvements in conversion rates, driving business growth effectively.
This description is provided by the seller.
This description is provided by the seller.
FunnelEnvy offers conversion optimization, testing, and analytics services.
This description is provided by the seller.
This description is provided by the seller.
GoodUI is a comprehensive resource dedicated to enhancing user interface (UI design through evidence-based patterns and A/B testing insights. It offers a vast collection of tested design ideas aimed at improving digital product interfaces, thereby boosting conversions and user satisfaction. By analyzing real-world experiments from leading companies, GoodUI provides actionable guidelines for designers and developers seeking to create more effective and user-friendly interfaces. Key Features and Functionality: - Evidence-Based Patterns: Access to over 100 UI patterns backed by A/B testing data, ensuring design decisions are grounded in empirical evidence. - Detailed Explanations: Each pattern includes rationale, examples, and implementation tips, facilitating a deeper understanding of design principles. - Regular Updates: New patterns and insights are added frequently, keeping the resource current with evolving design trends. - Searchable Database: Easily find relevant patterns for specific design challenges through a well-organized and searchable interface. - Visual Examples: Clear before-and-after visualizations for each pattern help illustrate the impact of design changes. Primary Value and User Solutions: GoodUI addresses the challenge of creating effective and user-friendly digital interfaces by providing designers and developers with data-driven design patterns. By leveraging insights from real-world A/B tests, users can make informed design decisions that enhance user experience and increase conversion rates. This resource serves as a valuable tool for those seeking to implement proven design strategies and stay updated with the latest UI trends.
This description is provided by the seller.
This description is provided by the seller.
Heatseeker AI is an advanced platform designed to empower marketing, growth, strategy, and innovation teams by providing rapid, data-driven insights into real buyer behavior. By leveraging both actual user interactions and synthetic audiences trained on real behaviors, Heatseeker AI enables organizations to make informed go-to-market decisions with confidence and speed. This approach addresses the limitations of traditional market research, which often relies on stated opinions rather than observed actions, leading to more accurate and actionable outcomes. Key Features and Functionality: - Real-Time Buyer Behavior Analysis: Utilizes real user interactions, such as clicks, shares, and leads, to provide insights based on actual behavior. - Synthetic Audience Testing: Employs synthetic agents trained on real behaviors to simulate and predict market responses, enabling rapid experimentation. - Rapid Experimentation: Facilitates the setup and launch of experiments in as little as 20 minutes, with live insights available within days. - Scalable Reach: Accesses thousands of participants quickly through platforms like Meta and LinkedIn, ensuring broad and diverse data collection. - Cost-Effective Insights: Delivers valuable market insights with an average media spend of $2,000 to identify winning variants. Primary Value and Problem Solved: Heatseeker AI addresses the inefficiencies of traditional market research, which can be slow, costly, and based on self-reported data that may not accurately reflect actual behavior. By focusing on real buyer actions and enabling rapid testing with synthetic audiences, Heatseeker AI reduces the time to obtain actionable insights from months to days. This acceleration allows organizations to outpace competitors, make data-driven decisions with higher confidence, and optimize their go-to-market strategies effectively.
This description is provided by the seller.
This description is provided by the seller.
While testing, track revenue for your different price points. Once you have enough data, you can end your test by setting a new price for 100% of your visitors. As you keep testing, Jika also keeps track of how much you've increased your company's monthly revenue (perfect for showing stakeholders).
This description is provided by the seller.
This description is provided by the seller.
Keyspider provides accurate search results with a cloud-based enterprise search engine. With Keyspider you can build your very own customized website search without the additional time or cost. Keyspider understands the customer’s requirements and delivers the right results to their search queries. The solution for websites to pave the way for better search experiences and improved conversions. It intends to redefine how customers navigate through customers' websites with a search-as-a-service that leaves no stone unturned. Increase relevance across mediums with tailored search.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Keyspider to be extremely easy to set up and integrate, enhancing their overall experience effortlessly.
Users value the search efficiency of Keyspider, noting its speed and relevance in delivering accurate results.
Users love the speed and performance of Keyspider, noting its fast search results and relevance to queries.
Users feel that the content quality lacks refinement and suggest improvements for better functionality and integration.
Users feel that the tools are in MVP stage, indicating that significant improvements are still necessary.
Users desire a broader range of search features in Keyspider, including image search and regex capabilities.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Keyspider to be extremely easy to set up and integrate, enhancing their overall experience effortlessly.
Users value the search efficiency of Keyspider, noting its speed and relevance in delivering accurate results.
Users love the speed and performance of Keyspider, noting its fast search results and relevance to queries.
Users feel that the content quality lacks refinement and suggest improvements for better functionality and integration.
Users feel that the tools are in MVP stage, indicating that significant improvements are still necessary.
Users desire a broader range of search features in Keyspider, including image search and regex capabilities.
This description is provided by the seller.
A/B Testing & Feature Flag testing. Run smarter experiments on your website, landing pages and digital products. Running a startup? Driving a scale-up? It’s time for data democracy. Lyftio makes data-driven decisions accessible to all.
This description is provided by the seller.
This description is provided by the seller.
Maxymizely is a web analytics system that provide general web analytics, A/B/N testing, traffic and crash analytics, it improve conversion rates (CRO) of mobile and web-based applications, for marketers and business owners.
This description is provided by the seller.
This description is provided by the seller.
Mida is an AI-powered A/B testing platform designed to help you generate winning variants faster. With Mida's autopilot AI, your A/B testing workflow is automated. Mida AI will help you generate more winning variants and phase out underperforming ones. This shift in process transforms A/B testing from a task previously requiring a dedicated team to a simple, one click operation. Mida's page load time is 2x faster and its script size is 10x smaller than the industry average. This ensures your website visitors enjoy a seamless and uninterrupted user experience. Mida offers a 'Forever Free' plan, which includes a substantial quota of 50,000 monthly tested users, making it easily accessible to businesses of all sizes. The best part is the inclusion of AI-powered tests in this free plan. Teams, regardless of size, can automate their A/B testing process with Mida.
This description is provided by the seller.
This description is provided by the seller.
Nelio is a tool for wordpress.
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This description is provided by the seller.
Nokose is a simple A/B testing tool that lets you test changes on your website, track what works best, and improve conversions with real user data.
This description is provided by the seller.
This description is provided by the seller.
Optiin is a complete done for you software come with easy drag and drop blocks. Could present your next big idea online in minutes. To help you grow, with other tools inside built in. You can get to more people to your business. We believe everyone deserves success. Optiin is A platform to share their knowledge, Present it & make an impact and enjoy every aspect of it.Innovation and simplicity makes us exceptional.
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