![Lilach B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lilach B.")
LB

Lilach B.

Founder

Small-Business (50 or fewer emp.)

8/31/2020

"The best consumer intelligence tool I've tried so far!"

5/5

What do you like best about Audiense?

The segmentation - I've yet to find another tool that does this so well.

Basically, once you set up an audience, Audiense will automatically create several segments based on their common affinities.

This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns: on social media, your blog, your content, even in print/TV and other offline mediums...pretty much anywhere you want to run a campaign.

And in some cases, the segmentation can even help you new business opportunities that you might've otherwise missed. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Nothing comes to mind, really - the platform is really intuitive to use and the segmentation is incredibly powerful (as I mentioned earlier, I've yet to find another tool that does this, never mind this well!) Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

In short, it's all about finding out who to target, how to target them, what platforms to use. The main problem it helps with is enhancing your marketing campaigns (and it helps with all types of marketing, from ads to content to social media and to influencer marketing).

I mostly use it for 3 big reasons: finding out how to enhance my marketing campaigns, for improving online advertising results (using the Audiense Targeting Pack which is a really cool feature for advertisers) and for discovering new business opportunities (based on each segments' audience).

Occasionally, I'll also use it for some competitive research :) Review collected by and hosted on G2.com.

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Response from Josephine Durney Jimenez of Audiense

[Editedit](https://www.g2.com/survey_responses/audiense-review-4366442/official_response/edit)

Hi Lilach!! 💗

Thank-you so much for your review of Audiense, and being such a dedicated user of the platform. We love to see the value you retrieve from our segmentation, and how its enabling you within marketing and advertising 🙌

Current UserValidated ReviewerSource: Organic

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