Audiense Reviews & Product Details

Thank you, Andrea, for taking the time to share your positive feedback! 💜

We are delighted that you appreciate the user-friendliness and quality of our insights. We appreciate your thoughts on social media usage, as we are always looking to improve our data and integrations to enrich your analysis. We have another managed product off-app (Demand Intelligence) which is offered via our solutions team, where Audiense is able to analyze specific brand demand, multichannel (incl. social media & search). You can reach out to the team to find out more and ensure it fits with your use case. 🚀

If you'd like to learn about the latest updates and improvements on the roadmap, we have our product portal where we invite you to suggest ideas, vote for specific features that matter to you, and take part in what we develop next. In this portal, you will also see all the Beta features available in-app to support your audience analysis further! I have added a link below.

Please don't hesitate to contact us, as we'd be happy to answer all your questions!

Once again, a big thank you for your trust, and for choosing Audiense as your solution!

Best regards,

The Audiense Team

Thank you Rodrigo for taking the time to review Audiense and share your experience 💕

Twitter is indeed our main data source for Audiense Insights & Audiense Connect platforms, but we are using other data and proprietary algorithms to enrich this data further.

To use a couple of examples, you can see social media channels for influencers, and filter content creators by channel in the influencers tab, as well as relevant social channels for the audience via the online habits tab.

However, we understand if an account or audience is not on Twitter, this becomes more difficult to analyse. In these cases, there are options:

1. Use Audiense Insights as a proxy to find similar audiences (i.e. competitor followers)

2. We also have a multichannel reporting option, where we can provide reports off platform for Instagram, TikTok and YouTube, at account level.

3. Audiense also has a Meta Insights tool called "Soprism", which allows you to find audiences on Facebook and Instagram (covers the Meta network), and uses declared data via the Meta ads API.

🚀 With Soprism, you can identify audiences with specific interests, as well as first-party data audiences if Meta is an important channel for you. Many of our users now have access to both, and use them in combination.

You can speak to your AM about this for more information anytime.

Best wishes,

The Audiense Team

Thank you, Angel, for taking the time to review Audiense and share your experience. We really appreciate this! 🫶

It's music to our ears that you are happy with our tools and are getting value for informing strategy, identifying the right channels, engaging with communities. 🎵

I have included our latest product update so you know what is new, better and coming, as well as have a link for our product portal (roadmap) which is included. 🚀

Best wishes,

The Audiense Team

Thank you for your review 💕

We are happy that you like the data representation and filtering features!

In terms of demographics within our Audiense Insights platform, we use Twitter public profile information and our own algorithm to infer what Twitter does not provide.

For example, language is based on user tweets, country/city are inferred from the Twitter profile free text field, but we apply our algorithm (AI/ML) to detect these correctly and make sure we have the right version of the location, whereas age & gender are not provided by Twitter, so we apply AI/ML.

For socioeconomics, this data is aggregated from FB Ads API (declared) and census data for US-only income. The link below explains how this tab/data is calculated 🫶

We value your ongoing feedback!

You can share suggestions/thoughts via productrequest@audiense.com any time, or via the platform's top menu (product feedback) to also access our roadmap.

Best wishes,

The Audiense Team

Thank you, Caterina, for taking the time to share your experience with Audiense. 💕

Our audience reports show data that is historic (real-time, to date), so the insights can not be modified without launching a new report. We introduced a feature last year that allows you to clone your report (audience definition), which can be found on your report list actions menu, next to the report you wish to relaunch. The bonus is that you can modify your definition, especially with the new insights you identified in the first report, to refine it. 🔎

Please find our latest product updates with new & improved features below! 🚀

Best wishes,

The Audiense Team

Thank you for your review! We really appreciate knowing we are making a difference.

You may have seen we have just launched our most recent product update. Link included below in case you missed it. Always here for any support you may need. 🚀

Best wishes,

The Audiense Team

Thank you Adrien for sharing your experience with us! 💜

We're glad to hear that our speedy data collection impressed you 🚀 Data speed is one of our self-imposed priorities, and we're delighted it's hitting the mark. Also, we know it can be tough juggling different methods, and we are continuously working to enhance Audiense's compatibility to better support various approaches in understanding communities.

Knowing that you're using Audiense to better understand who's interested in specific topics really makes our day 🎉

Encore merci pour votre confiance!

The Audiense Team

Thank you for taking the time to review your experience with Audiense.

We love reading these positive comments. Always a pleasure to support and keep providing useful features. 💗

In case you missed it, we have just launched an improved actions menu, and the option to merge segments (useful when segments are similar to avoid repetition). Have left the link to our product update below! 🚀

Please don't hesitate to reach out to us at any time.

Best wishes,

The Audiense Team

Thank you for taking the time to share your experience!! We really appreciate it and are delighted to hear your thoughts 💗

We have a product portal available to all users who want to know of upcoming new features, share any ideas, vote for features that will be more valuable, and keep up to date with any new betas that can be requested 🚀

Have shared the link below, which is also available in your dashboard's top menu under product feedback.

Best wishes,

The Audiense Team

Thank you Sergio for sharing your experience with Audiense. We are delighted with your comments and always happy to support you. 💜

Appreciate your feedback about integrations between our platforms, especially Insights and SOPRISM, Meta. Our product team are working on making improvements in the future, to make it easier to combine data points and definitions where possible, as different data sources and algorithms.

You can always keep up to date with our roadmap through our Audiense Product Portal, where we will be adding more about each tool soon. Here you can submit ideas, vote for features that are under consideration and important to you, and get updates for your comments. 🚀

Best wishes,

The Audience Team