# Audiense vs Pulsar Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Pulsar Platform excels in **customer support** , with users praising the fantastic assistance from client and specialist teams. Many highlight the smooth onboarding process and the intuitive user interface, making it easier to navigate the platform.
- **Users say** that Audiense offers impressive **audience clustering capabilities** , allowing for deep exploration of audience demographics and behaviors. The integration with IBM Watson for personality insights is also noted as a standout feature, enhancing the depth of audience analysis.
- **Reviewers mention** that while Pulsar Platform provides extensive coverage for social media monitoring, some users feel it could improve in **custom report generation**. Feedback indicates that the report customizability and exporting features could be more flexible compared to Audiense's offerings.
- **According to verified reviews** , Audiense is favored for its **ease of use** , with users appreciating the platform's flexibility and the ability to easily digest complex audience data. This user-friendly approach is particularly beneficial for small businesses looking to understand their market better.
- **G2 reviewers highlight** that Pulsar Platform shines in **data visualization** , with many users finding its charts and graphs helpful for analysis. This feature is particularly useful for teams needing to present data insights clearly and effectively.
- **Users report** that while both platforms have strong support, Pulsar Platform's **quality of support** is rated slightly higher, with users feeling that their questions are addressed promptly and effectively, enhancing their overall experience with the tool.



| | Audiense | Pulsar Platform | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 247 | 92 | 
| **Largest Market Segment** | Small-Business (50.8% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | from $948 billed annually | No pricing available | 

---
## Top Pros & Cons

### Audiense

Pros:
- Audience Analysis (6 reviews)
- Detailed Information (5 reviews)

Cons:
- Audience Management (1 reviews)
- Complex Features (1 reviews)

### Pulsar Platform

Pros:
- Customer Support (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Data Incompleteness (1 reviews)

---
## Ratings Comparison
| Rating | Audiense | Pulsar Platform | 
|---|---|---|
  | **Meets Requirements** | 8.5 (189 reviews) | 8.3 (86 reviews) | 
  | **Ease of Use** | 8.7 (191 reviews) | 7.9 (88 reviews) | 
  | **Ease of Setup** | 8.7 (109 reviews) | 8.4 (78 reviews) | 
  | **Ease of Admin** | 8.6 (104 reviews) | 9.0 (39 reviews) | 
  | **Quality of Support** | 9.1 (176 reviews) | 9.5 (86 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (103 reviews) | 9.4 (39 reviews) | 
  | **Product Direction (% positive)** | 8.7 (192 reviews) | 9.6 (82 reviews) | 

---
## Pricing

### Audiense

#### Entry-Level Pricing

Plan: Twitter Marketing

Price: from $948 billed annually

Description: aka Socialbro

Key Features:
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram 

[Browse all 3 editions](https://www.g2.com/products/audiense/pricing)

#### Free Trial

Yes

### Pulsar Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.4/10 | 112 |
| **Pulsar Platform** | 7.4/10 | 38 |

#### Social Analytics

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Competitor Analysis** | 8.9 (97 reviews) | 8.4 (28 reviews) | 
| **Follower Analysis** | 9.2 (106 reviews) | 8.1 (20 reviews) | 
| **Post Performance** | Feature Not Available | 8.7 (25 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 5.4 (8 reviews) | 
| **Attribution** | Feature Not Available | 5.5 (11 reviews) | 
| **Hashtag Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.4 (20 reviews) | 7.8 (15 reviews) | 

#### Reports & Dashboards

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Report Customizability** | 7.9 (87 reviews) | 6.9 (25 reviews) | 
| **Report Exporting** | 8.7 (97 reviews) | 7.3 (29 reviews) | 
| **Scalability** | Feature Not Available | 8.5 (23 reviews) | 
| **White Label** | 8.4 (20 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **Pulsar Platform** | 9.1/10 | 13 |

#### Platform Basics

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Centralized Platform** | Not enough data | 10.0 (5 reviews) | 
| **Web Tracking** | Not enough data | Feature Not Available | 

#### Agentic AI - Competitive Intelligence

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Product Details** | Not enough data | Not enough data | 
| **Customer Feedback & Reviews** | Not enough data | 10.0 (5 reviews) | 
| **Channel Acquisition** | Not enough data | Feature Not Available | 

#### Platform Content 

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Battlecards** | Not enough data | Feature Not Available | 

#### Platform Reporting

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 7.9 (8 reviews) | 
| **Benchmark Reporting** | Not enough data | 8.3 (5 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | N/A | N/A |
| **Pulsar Platform** | 8.6/10 | 16 |

#### Media Channels

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Broadcast Media** | Not enough data | Not enough data | 
| **Print Media** | Not enough data | Not enough data | 
| **Online Media** | Not enough data | 9.2 (10 reviews) | 

#### Geographic Coverage

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Local Media** | Not enough data | Not enough data | 
| **National Media** | Not enough data | Not enough data | 
| **International Media** | Not enough data | 8.7 (5 reviews) | 

#### Reporting

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 8.1 (9 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards** | Not enough data | 8.6 (7 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.6/10 | 68 |
| **Pulsar Platform** | 8.4/10 | 53 |

#### Audiences

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Audience Insights** | 9.4 (63 reviews) | 9.0 (29 reviews) | 
| **Influencer Identification** | 8.4 (57 reviews) | 7.9 (17 reviews) | 
| **Buyer Personas** | 8.5 (59 reviews) | 8.3 (8 reviews) | 
| **Segmentation** | 8.7 (60 reviews) | 8.8 (10 reviews) | 

#### Data Analysis

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Network Analysis** | 8.4 (58 reviews) | 7.9 (7 reviews) | 
| **Dashboards** | 9.0 (58 reviews) | 8.0 (23 reviews) | 
| **Visualizations** | 9.1 (60 reviews) | 9.7 (20 reviews) | 
| **Advanced Filtering** | 8.7 (61 reviews) | 7.6 (24 reviews) | 

#### Administration

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Marketing Integrations** | 8.2 (48 reviews) | 6.9 (6 reviews) | 
| **Ad Integrations** | 8.0 (46 reviews) | Not enough data | 
| **Data Exporting** | 8.5 (59 reviews) | 8.6 (14 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 71 |
| **Pulsar Platform** | 8.9/10 | 39 |

#### Monitoring & Listening

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Social Measurement** | Feature Not Available | 9.2 (28 reviews) | 
| **Influencer Identification** | 8.7 (67 reviews) | 7.4 (23 reviews) | 
| **Brand Monitoring** | 7.6 (18 reviews) | 9.2 (8 reviews) | 
| **Keyword Tracking** | 7.2 (17 reviews) | 8.4 (15 reviews) | 
| **Trend Analysis** | 8.2 (18 reviews) | 9.2 (13 reviews) | 
| **Competitor Analysis** | 8.2 (19 reviews) | 9.3 (9 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Sentiment Analysis** | Feature Not Available | 8.5 (27 reviews) | 
| **Social Reporting** | 8.2 (65 reviews) | 8.5 (22 reviews) | 
| **Alerts and Notifications** | 7.5 (18 reviews) | 9.3 (7 reviews) | 
| **Advanced Data Filtering** | 8.7 (19 reviews) | 9.5 (10 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 7.9/10 | 16 |
| **Pulsar Platform** | 9.3/10 | 8 |

#### Brand Signals

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Comparison** | 8.3 (15 reviews) | Not enough data | 
| **AI** | 7.7 (16 reviews) | Not enough data | 
| **Brand Health** | 7.6 (15 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Trend Analysis** | 8.2 (15 reviews) | 9.3 (5 reviews) | 
| **Tracking** | 7.9 (15 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Audiense** | 8.0/10 | 27 |
| **Pulsar Platform** | N/A | N/A |

#### Influencer Marketing

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (22 reviews) ✓ Verified | Not enough data | 
| **Influencer Scoring** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Audience Analysis** | 9.6 (27 reviews) ✓ Verified | Not enough data | 
| **Influencer Segmentation** | 8.3 (23 reviews) ✓ Verified | Not enough data | 
| **Influencer Collaboration** | 7.4 (12 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (12 reviews) | Not enough data | 
| **Content Approval** | 6.5 (11 reviews) | Not enough data | 
| **Campaign Analytics** | 7.7 (11 reviews) | Not enough data | 
| **Reporting and Dashboards** | 9.1 (13 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 9.0 (25 reviews) ✓ Verified | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | Feature Not Available | Not enough data | 
| **Social Commerce** | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | Feature Not Available | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Audiense | Pulsar Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Audiense (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Pulsar Platform (2):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Audiense | Pulsar Platform | 
|---|---|---|
| **Small-Business** | 50.8% | 30.0% | 
| **Mid-Market** | 32.9% | 40.0% | 
| **Enterprise** | 16.3% | 30.0% | 

### By Industry

#### Audiense

- **Marketing and Advertising:** 32.8%
- **Market Research:** 6.6%
- **Public Relations and Communications:** 5.4%
- **Entertainment:** 4.1%
- **Computer Software:** 4.1%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.3%
- **Music:** 2.5%
- **Sports:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 33.2%

#### Pulsar Platform

- **Marketing and Advertising:** 37.8%
- **Public Relations and Communications:** 10.0%
- **Market Research:** 6.7%
- **Pharmaceuticals:** 6.7%
- **Higher Education:** 5.6%
- **Government Administration:** 3.3%
- **Broadcast Media:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Consumer Goods:** 2.2%
- **Financial Services:** 2.2%
- **Other:** 21.1%

---
## Alternatives

### Alternatives to Audiense

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7248 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2226 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)

### Alternatives to Pulsar Platform

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6425 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7248 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (348 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

---
## Top Discussions

### Audiense

No discussions available for this product.

### Pulsar Platform

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/audiense-vs-pulsar-platform)