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Compare Audiense and Meltwater 
Featured Products
At a Glance
Market Segments
Small-Business (50.8% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
from $948 billed annually
No pricing available
Audiense
Star Rating
(246)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansMeltwater
Star Rating
(2,494)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, with robust social media listening and monitoring capabilities. Users appreciate its global coverage, which offers a broad perspective on brand performance.
- Users say that Audiense stands out for its flexibility and depth in audience exploration. The integration with IBM Watson for personality insights is particularly praised, allowing users to cluster audiences effectively based on demographics and interests.
- Reviewers mention that Meltwater's intuitive programming and responsive customer service make it easy to set up and use once configured. This ease of use is a significant advantage for teams looking to implement a new tool quickly.
- According to verified reviews, Audiense shines in its audience analysis features, with users highlighting the ability to present complex audience data in an easily digestible format. This functionality is especially beneficial for stakeholders needing clear insights.
- G2 reviewers note that while Meltwater has a higher overall satisfaction score, Audiense receives higher marks for specific features like reporting and dashboard customization, which users find essential for tailoring insights to their needs.
- Users report that Meltwater's automated analytics and customizable dashboards provide valuable daily reports, making it a strong choice for teams that prioritize real-time data monitoring and actionable insights.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Meltwater
No pricing availableFree Trial
Audiense
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.5
189
7.9
2,136
Ease of Use
8.7
191
7.8
2,170
Ease of Setup
8.7
109
7.8
1,150
Ease of Admin
8.6
104
8.1
929
Quality of Support
9.1
176
8.5
2,061
Has the product been a good partner in doing business?
9.3
103
8.4
935
Product Direction (% positive)
8.7
192
8.0
2,119
Features by Category
Social Analytics
8.9(won by 1.1)
97
7.8
525
9.2(won by 1.5)
106
7.7
513
Feature Not Available
8.0(won by default)
518
Feature Not Available
6.8(won by default)
376
Feature Not Available
Feature Not Available
8.0(won by 0.5)
22
7.5
394
7.4(won by 0.3)
20
7.1
425
Reports & Dashboards
7.9(won by 0.2)
87
7.7
544
8.7(won by 0.7)
97
8.0
564
Feature Not Available
7.9(won by default)
481
8.4(won by default)
20
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
Not enough data
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Social Management
Not enough data
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
Not enough data
7.3
635
Not enough data
7.2
657
Not enough data
8.5
730
Geographic Coverage
Not enough data
7.8
703
Not enough data
8.2
711
Not enough data
7.6
636
Reporting
Not enough data
8.2
709
Not enough data
8.1
696
Not enough data
7.9
690
Not enough data
7.9
713
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
9.4
63
8.0
46
8.4
57
7.3
44
8.5
59
7.0
42
8.7
60
7.4
42
Data Analysis
8.4
58
7.5
42
9.0
58
8.1
45
9.1
60
8.1
43
8.7
61
7.9
43
Administration
8.2
48
Feature Not Available
8.0
46
Feature Not Available
8.5
59
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Feature Not Available
8.0
801
8.7
67
7.3
703
7.6
18
8.2
515
7.2
17
8.3
522
8.2
18
7.8
486
8.2
19
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Feature Not Available
6.9
779
8.2
65
7.9
787
7.5
18
8.0
481
8.7
19
7.8
464
Brand Signals
8.3
15
Not enough data
7.7
16
Not enough data
7.6
15
Not enough data
Brand Analytics
8.2
15
Not enough data
7.9
15
Not enough data
Influencer Marketing
7.8
22
|
Verified
7.8
203
7.8
26
|
Verified
7.8
205
9.6
27
|
Verified
8.0
209
8.3
23
|
Verified
7.7
199
7.4
12
7.4
196
6.9
12
6.9
162
6.5
11
7.4
170
7.7
11
8.0
199
9.1
13
7.9
200
9.0
25
|
Verified
7.7
185
Feature Not Available
Feature Not Available
Feature Not Available
6.7
148
Feature Not Available
6.7
134
Feature Not Available
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
480
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
426
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
474
Not enough data
8.3
361
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Audiense and Meltwater are categorized as Audience Intelligence Platforms, Influencer Marketing Platforms, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Audiense is categorized as Brand Intelligence
Meltwater is categorized as Social Media Suites, Social Media Management, Answer Engine Optimization (AEO), Media Monitoring, Media and Influencer Targeting, and PR Analytics
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Alternatives
Discussions
Audiense has no discussions with answers
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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