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Compare Audiense and Meltwater 
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At a Glance
Market Segments
Small-Business (50.8% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
from $948 billed annually
No pricing available
Audiense
Star Rating
(246)4.5 out of 5
Market Segments
Small-Business (50.8% of reviews)
Pros & Cons
Entry-Level Pricing
from $948 billed annually
Browse all 3 pricing plansMeltwater
Star Rating
(2,488)4.1 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Meltwater excels in its Quality of Support with a score of 8.5, while Audiense shines in Audience Insights with a remarkable score of 9.4, indicating that Audiense may provide deeper insights into audience behavior.
- Reviewers mention that Meltwater's Social Analytics features, such as Competitor Analysis and Sentiment Analysis, are rated lower (7.8 and 7.1 respectively) compared to Audiense's higher ratings (8.9 and 8.0), suggesting that Audiense offers more robust tools for analyzing social media performance.
- G2 users highlight that Audiense's Influencer Identification and Audience Analysis features are particularly strong, scoring 8.4 and 9.6 respectively, which may be beneficial for brands focusing on influencer marketing strategies.
- Users on G2 report that Meltwater's Content Calendar and Approval Workflows are useful but do not match the ease of use and functionality found in Audiense's content management features, which are rated higher overall.
- Reviewers mention that while both platforms offer Reporting and Dashboards, Audiense's customizability and export options are rated higher (8.7 for Report Exporting) compared to Meltwater, making it easier for users to tailor reports to their needs.
- Users say that Meltwater's Media Database and Geographic Coverage are solid, but Audiense's advanced Data Management & Analysis features, particularly in Advanced Data Filtering (rated 9.1), provide a more powerful toolset for data-driven decision-making.
Pricing
Entry-Level Pricing
Audiense
Twitter Marketing
from $948
billed annually
aka Socialbro
- Best time to tweet for Twitter
- Browse your community for Twitter and Instagram
- Filter, Follow & Unfollow for Twitter and Instagram
Meltwater
No pricing availableFree Trial
Audiense
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.5
189
7.9
2,134
Ease of Use
8.7
191
7.9
2,168
Ease of Setup
8.7
109
7.8
1,148
Ease of Admin
8.6
104
8.1
929
Quality of Support
9.1
176
8.6
2,059
Has the product been a good partner in doing business?
9.3
103
8.4
935
Product Direction (% positive)
8.7
192
8.0
2,117
Features by Category
Social Analytics
8.9(won by 1.1)
97
7.8
524
9.2(won by 1.5)
106
7.7
512
Feature Not Available
8.0(won by default)
517
Feature Not Available
6.8(won by default)
375
Feature Not Available
Feature Not Available
8.0(won by 0.5)
22
7.5
393
7.4(won by 0.3)
20
7.1
424
Reports & Dashboards
7.9(won by 0.2)
87
7.7
543
8.7(won by 0.7)
97
8.0
563
Feature Not Available
7.9(won by default)
480
8.4(won by default)
20
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
Not enough data
8.1
237
Not enough data
7.4
210
Not enough data
7.3
201
Not enough data
7.5
202
Not enough data
8.0
227
Not enough data
7.6
211
Social Management
Not enough data
8.3
279
Not enough data
7.8
266
Not enough data
7.4
236
Not enough data
7.9
274
Not enough data
6.5
207
Not enough data
7.1
207
Not enough data
7.3
99
Agentic AI - Social Media Management
Not enough data
5.8
23
Not enough data
6.0
23
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.1
22
Media Channels
Not enough data
7.3
633
Not enough data
7.2
655
Not enough data
8.5
728
Geographic Coverage
Not enough data
7.8
701
Not enough data
8.2
709
Not enough data
7.6
635
Reporting
Not enough data
8.2
707
Not enough data
8.1
695
Not enough data
7.9
687
Not enough data
7.9
712
Agentic AI - Media Monitoring
Not enough data
6.3
82
Not enough data
6.3
80
Not enough data
6.2
79
Not enough data
6.3
80
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
287
Not enough data
6.6
282
Audiences
9.4
63
8.0
46
8.4
57
7.3
44
8.5
59
7.0
42
8.7
60
7.4
42
Data Analysis
8.4
58
7.5
42
9.0
58
8.1
45
9.1
60
8.1
43
8.7
61
7.9
43
Administration
8.2
48
Feature Not Available
8.0
46
Feature Not Available
8.5
59
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Feature Not Available
8.1
802
8.7
67
7.3
702
7.6
18
8.2
515
7.2
17
8.3
522
8.2
18
7.8
486
8.2
19
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
82
Not enough data
6.4
82
Not enough data
6.2
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Feature Not Available
6.9
779
8.2
65
8.0
788
7.5
18
8.0
482
8.7
19
7.8
462
Brand Signals
8.3
15
Not enough data
7.7
16
Not enough data
7.6
15
Not enough data
Brand Analytics
8.2
15
Not enough data
7.9
15
Not enough data
Influencer Marketing
7.8
22
|
Verified
7.8
203
7.8
26
|
Verified
7.8
205
9.6
27
|
Verified
8.0
209
8.3
23
|
Verified
7.7
199
7.4
12
7.4
196
6.9
12
6.9
162
6.5
11
7.4
170
7.7
11
8.0
199
9.1
13
7.9
200
9.0
25
|
Verified
7.7
185
Feature Not Available
Feature Not Available
Feature Not Available
6.7
148
Feature Not Available
6.7
134
Feature Not Available
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
479
Not enough data
7.9
412
Not enough data
8.0
388
Outreach
Not enough data
8.1
425
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
473
Not enough data
8.3
360
Not enough data
8.1
407
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Audiense and Meltwater are categorized as Audience Intelligence Platforms, Influencer Marketing Platforms, Social Media Analytics, and Social Media Listening Tools
Unique Categories
Audiense is categorized as Brand Intelligence
Meltwater is categorized as Media Monitoring, Media and Influencer Targeting, PR Analytics, Social Media Suites, Social Media Management, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Audiense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.8%
Market Research
6.6%
Public Relations and Communications
5.4%
Entertainment
4.1%
Computer Software
4.1%
Other
46.9%
Marketing and Advertising
15.7%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.0%
Other
54.5%
Alternatives
Discussions
Audiense has no discussions with answers
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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