---
title: Audiense Reviews
meta_title: 'Audiense Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 247 reviews by the users' company size, role or industry
  to find out how Audiense works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 247
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Audiense Reviews
**Vendor:** Audiense  
**Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 247
## About Audiense
At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management



## Audiense Pros & Cons
**What users like:**

- Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. (5 reviews)
- Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. (5 reviews)
- Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. (4 reviews)
- Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. (4 reviews)
- Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. (3 reviews)
- Users appreciate the **flexible audience segmentation** of Audiense, gaining deep insights into behaviors and preferences. (3 reviews)
- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- Users value the **detailed audience insights** of Audiense, enhancing client presentations and understanding of audience behaviors. (3 reviews)
- Insights Discovery (3 reviews)

**What users dislike:**

- Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. (1 reviews)
- Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. (1 reviews)
- Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. (1 reviews)
- Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. (1 reviews)
- Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. (1 reviews)
- Difficult Navigation (1 reviews)
- Email Issues (1 reviews)
- Export Issues (1 reviews)
- Users feel the need for **improved audience search capabilities** and better editing options for refined results. (1 reviews)
- Users find the **learning curve steep** , as navigating Audiense's numerous features can be initially overwhelming. (1 reviews)

## Audiense Reviews
  ### 1. Audiense Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Audiense?**

Lots of info, specifically the segmentation feature.

**What do you dislike about Audiense?**

I don't really like the Personality tab very much as I find it hard to get useful insights from.

**What problems is Audiense solving and how is that benefiting you?**

I work for a social media org so it enables us to add the 'WHO' to the WHAT/WHERE/WHEN.

**Official Response from Josephine Durney Jimenez:**

> Hi! 👩🏼‍💻
Thank-you for your review and for enjoying our segmentation!⚡️
We have since updated our personality tab with a PDF to help you to create effective messaging based on the traits presented...and we're working to improve it further too 🧠

  ### 2. Great tool to know more about your audiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2020

**What do you like best about Audiense?**

I like that I can compare several accounts and know how to improve my social media strategy. 
Having an intuitive tool that helps us know where our audiences overlap is really helpful when it comes to choose where to post and how to interact with our followers.

**What do you dislike about Audiense?**

Given how I've been using this platform so far, I can't think of a feauture I needed but couldn't find. I have been able to compare audiences across accounts and follow/unfollow those I was interested in.

**Recommendations to others considering Audiense:**

I think you should start using the tool with smaller accounts and try to better understand all the insights you can get so that you can make the most out of it. Most times, stuff you think you'd love to know about your audience is available on the tool and you just need to invest a little bit of time to learn how to find that information.

**What problems is Audiense solving and how is that benefiting you?**

I am using it to understand if my clients' audiences math their targets and identify potencial influencers within their communities.

**Official Response from Josephine Durney Jimenez:**

> Hi! 🐬
Thank-you for your review of Audiense! We're so happy to hear that it has helped provide value to your social media strategy and how to interact with your followers 💗

  ### 3. Useful Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 23, 2021

**What do you like best about Audiense?**

The depth and range of data available is excellent. Also, a straightforward platform to use.

**What do you dislike about Audiense?**

It can take time to find the information you're looking for

**What problems is Audiense solving and how is that benefiting you?**

Social Media analytics and audience intelligence

**Official Response from Josephine Durney Jimenez:**

> Hi! 👾
Thank-you for your review of Audiense! 💗
If you need help with input or interpreting output, please reach out to your account manager or help@audiense.com

  ### 4. Helps us answer the most important questions

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adam A. | Head of Social Intelligence, Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2020

**Official Response from Josephine Durney Jimenez:**

> Hi Adam 😄 Thank-you so much for your review and taking the time to create a video review 💗
It's true, industry limitations in social data does make things difficult, but we enrich where possible and compliant, and we advise our users to read the below to understand more 👩🏼‍💻

  ### 5. Best insights tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura P. | New Business Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2021

**What do you like best about Audiense?**

THE ENTIRE CONSUMER X-RAY THAT ALLOWS YOU TO UNDERSTAND IN A DEEPER WAY THE INTERESTS AND CONTENT CONSUME. THE BEST THING IS THE QUALITATIVE ANALYSIS THE PLATFORM CREATES ABOUT THE CONSUMER.

**What do you dislike about Audiense?**

AT FIRST I THOUGHT BEING ABLE TO USE ONLY A TWITTER HANDLE, BUT THE ACCURACY THROUGH IT AND THE COMPLEMENTARY KEYWORD USE MAKES UP FOR EVERYTHING.

**Recommendations to others considering Audiense:**

Place the most keywords you might need in your investigation. Be specific.

**What problems is Audiense solving and how is that benefiting you?**

THE DATA COMPARISON BETWEEN A FULL AUDIENCE AND AN SPECIFIC ONE IS AMAZING.

**Official Response from Josephine Durney Jimenez:**

> Hi Laura! 🐥
Thank-you for your glowing review of Audiense, and your enthusiasm! "Entire consumer x-ray" is such a cool way to describe the value we provide! 🩻

  ### 6. Future State of Influencer Marketing: Profiling the Followers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Albert T. | Director, Brand Strategy (Founder), Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2021

**What do you like best about Audiense?**

The level of depth in the Audiense reporting rivals that of a "media kit" against an influencers following.

**What do you dislike about Audiense?**

Would like to see more screenshots of follower activity related to the infographics.

**Recommendations to others considering Audiense:**

If you're not utilizing a tool like Audiense to get an advance profile of an influencer's following, then you're a generation behind the new industry standard.

**What problems is Audiense solving and how is that benefiting you?**

No problems.  Benefits include giving our clients a detailed view of the consumer audience that can be reached, thus removing the guess work.

**Official Response from Josephine Durney Jimenez:**

> Hi Albert! 😎
Thank-you for your positive review of Audiense, we love to see ourselves as leading the way in audience intelligence 💗
Please could you provide more detail for your suggestion of follower activity to productrequest@audiense.com

  ### 7. Great Psychographic Data & Audience Segmentation Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about Audiense?**

Psychographic Big 5 model is very useful, automatic audience segmentation too..

**What do you dislike about Audiense?**

Export functionality could be better. Would like to download one file with ALL data points such that graphics can be recreated external to tool... The titles given to audience segments could also be better. Sometimes they are just a mix of keywords separated by commas or semicolons.

**What problems is Audiense solving and how is that benefiting you?**

We use Audiense to segment target audiences for brand campaigns and tailor messaging to pychographic profile of audience segment.

**Official Response from Josephine Durney Jimenez:**

> Hi there 🧠
We love to see your use of Audiense, and that the personality traits are particularly useful for you. 

Our export functions include downloading Insights reports to PPT or PDF for the full audience, or summary views. We also provide API access if you want to have further control of the presentation of data. 

Our segments are auto-named based on distinctive bio-keywords, these aren't prescriptive, but work well as a starting point when identifying unique audiences.  We advise a human-eye to analyse the insights and edit the segment names within the platform. 

  ### 8. As a HNWI marketer I need to identify new audiences and learn about my existing audiences.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2021

**What do you like best about Audiense?**

As a HNWI marketer, the most useful parts of audiense are: creating audience by bio/job title, email matching (when GDPR compliant), and DSP integration with programmatic.

**What do you dislike about Audiense?**

Nothing, but some suggestions for improvement include: whitelabelling option for agencies, ability to delete insight reports to make way for new ones without burdening the monthly limit, and inclusion of instagram/facebook/other platform handle audience creation. Also - you used to be able to download an audience to see their insta, myspace, fb, medium, youtube etc handles and work out % usage, but this feature has disappeared, i would like it back.

**What problems is Audiense solving and how is that benefiting you?**

Understanding HNWI audiences and plugging it into programmatic ads.

**Official Response from Josephine Durney Jimenez:**

> Hi! 🦄
Thank-you for your review of Audiense! We love hearing about your use-case in our platform, and that you're retrieving value through the DSP integration ⚡️
In regards to your suggestions: 
We now offer whitelabelling! Please speak to your account manager to find out more. 
Unfortunately, we did have a fair usage policy regarding report creation and deletion, but in the end we had to stop this 🥲
For further insights on audiences based on handles from instagram and other platforms, we have our multi-channel reports! Please speak to your AM about this too🚀
We remain compliant with data policies and protection, so there are some features that we can no longer provide whilst we find alternative solutions. 

  ### 9. indispensable platform for managing social networks

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sophie B. | Senior Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2020

**What do you like best about Audiense?**

It is a very easy to use solution to monitor customers' Twitter profiles. It is the best tool I have found to link your tweets to changes in your followers, it is a great tool to understand who makes up your audience. The interface is very easy to navigate and easy to receive analysis, and it can easily integrate with the buffer and schedule the post at the best time that suits my Twitter community.

**What do you dislike about Audiense?**

I wish the free version had a few more features in addition to the basic reports. Although there is an entry-level price, it is quite limited. Also, gathering information for reports can take a bit of time. However, what they give is very adequate because it is free for basic services.

**Recommendations to others considering Audiense:**

They are quite responsive to email, it is a good platform to start Twitter marketing with advanced reports and analysis. It is definitely worth a try for other companies.

**What problems is Audiense solving and how is that benefiting you?**

Audiense can help organizations identify different subsets within that larger group, it has allowed me to direct my materials to my audience in a very effective and fluid way. The audience makes it very easy to find these people, filter out the wrong people, and reach the right ones. It has allowed me to direct my materials to my audience in a very efficient and fluid way.

**Official Response from Josephine Durney Jimenez:**

> Hi Sophie! 🐱
Thank-you for your review of Audiense! 
We love hearing that you have found the platform interface easy to navigate, and integrate with Buffer too. 👩🏼‍💻
We have since expanded our offering in the free platform, and believe our insights reports are providing value even at that level. Hopefully you will return to Audiense again 🌈

  ### 10. The best consumer intelligence tool I've tried so far!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lilach B. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 31, 2020

**What do you like best about Audiense?**

The segmentation - I've yet to find another tool that does this so well. 
Basically, once you set up an audience, Audiense will automatically create several segments based on their common affinities. 
This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns: on social media, your blog, your content, even in print/TV and other offline mediums...pretty much anywhere you want to run a campaign.
And in some cases, the segmentation can even help you new business opportunities that you might've otherwise missed.

**What do you dislike about Audiense?**

Nothing comes to mind, really - the platform is really intuitive to use and the segmentation is incredibly powerful (as I mentioned earlier, I've yet to find another tool that does this, never mind this well!)

**What problems is Audiense solving and how is that benefiting you?**

In short, it's all about finding out who to target, how to target them, what platforms to use. The main problem it helps with is enhancing your marketing campaigns (and it helps with all types of marketing, from ads to content to social media and to influencer marketing). 
I mostly use it for 3 big reasons: finding out how to enhance my marketing campaigns, for improving online advertising results (using the Audiense Targeting Pack which is a really cool feature for advertisers) and for discovering new business opportunities (based on each segments' audience). 
Occasionally, I'll also use it for some competitive research :)

**Official Response from Josephine Durney Jimenez:**

> Hi Lilach!! 💗
Thank-you so much for your review of Audiense, and being such a dedicated user of the platform. We love to see the value you retrieve from our segmentation, and how its enabling you within marketing and advertising 🙌

  ### 11. Excellent tool to analyze social networks

**Rating:** 3.5/5.0 stars

**Reviewed by:** Anne T. | Senior Software Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 12, 2020

**What do you like best about Audiense?**

It is a very easy solution to monitor Twitter profiles, it is very effective and provides information on the influence of others, it also offers intuitively solid results, the ability to segment audiences is extremely powerful, it is also very useful to have several social links next to each influencer, the Dashboard is also excellent and useful, it is also one of the most efficient search tools, it is a very powerful platform.

**What do you dislike about Audiense?**

Until today I have not had any problems with this platform, it seems to me that it provides an excellent service, I hope it continues to grow even more.

**Recommendations to others considering Audiense:**

I recommend that you use Audiense, with this powerful software you can grow your social network accounts in a very effective way, you can also reach the most suitable users, it works very well I can guarantee it.

**What problems is Audiense solving and how is that benefiting you?**

It is a powerful tool to report data on the creation of content, also offer a great product adapted to the needs of its users, we have obtained many benefits with this tool, it also helps us increase the quality of the content, it is much better than any other social media tool, it also allows us to analyze a Twitter account, also the ability to perform analysis is very productive.

**Official Response from Josephine Durney Jimenez:**

> Hi Anne! Thank-you for your review, we love to see how much value Audiense has provided you in your role as Digital Marketing Executive, and the different areas of the platform you use 🤩
We hope we continue to grow too, and we wish the same for you 🌱

  ### 12. Entry Level Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about Audiense?**

Easy to read dashboards - excellent graphics and everything is easily labeled

**What do you dislike about Audiense?**

I cant see the building parameters i used to build an audience after I publish it

**What problems is Audiense solving and how is that benefiting you?**

What our target audiences are talking about - demographic information that has been proven useful, etc.

**Official Response from Josephine Durney Jimenez:**

> Hi there 🐝
Thank-you for your review, it's great to hear that you find Audiens easy to read and enjoy the graphics! 

Regarding viewing the audience definitions in Connect, this is feedback that I have now passed on to our team, thank-you for highlighting this!

  ### 13. Insight Delights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lauren W. | Naturopathic Nutrition Specialist , Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2020

**What do you like best about Audiense?**

I have been so impressed by this platform and the insights available (in lightening speed). I've been exposed to many platforms in the industry but I found the insights to be truly unique and helpful. This deeper understanding of audiences is an absolute delight for create engaging content.

**What do you dislike about Audiense?**

I am yet to discover something I don't like about this platform.

**What problems is Audiense solving and how is that benefiting you?**

Sometimes it is difficult to understand niche or emerging audiences, I feel like the insights available on this platform have helped me to understand audiences in new ways and shaped how I produce content. The data is quantified and qualified in a user friendly way so that we don't have to work too hard to dig out compelling insights.

**Official Response from Josephine Durney Jimenez:**

> Hi Lauren! 🌈
Thank-you for your review of Audiense!⚡️ We love that it has been delightfully valuable and super speedy too! We hope you continue to enjoy all that the platform provides! 

  ### 14. Hands down, the best platform for audience segmentation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael B. | Global Head of Analytics, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

There are two pieces to the Audiense platform - Intelligence and Connect. Both are powerful for different reasons. Connect has flexibility to build audiences and filter in/out different variables. Intelligence puts them into segments based on interests and affinities. Intelligence also allows for building custom rankings of affinities and interests.

**What do you dislike about Audiense?**

Would love it if they allowed for combining content and bio search at the same time. This will ensure that we can find active audiences. Also, having the ability to create custom segments of an existing audience (i.e. all females, high affinities towards a product or media site.)

**Recommendations to others considering Audiense:**

I highly recommend using Audiense to better understand the interests and characteristics that make audiences unique.

**What problems is Audiense solving and how is that benefiting you?**

Audiense allows us to find the nuances of audiences, especially the ones that are very similar like engineers, developers, CIOs and CTOs. The platform also gives us actionable insights into these audience allowing us to understand their media consumption, sharing patterns and social media usage.

**Official Response from Josephine Durney Jimenez:**

> Hi Michael!! 😁
Thank-you so much for your review, and for taking the time to provide a video review of the platform too 💗 We love hearing how you find value and action insights with Audiense. 
Your feedback is really useful for us, and is something we continue to consider when looking at the future of the platform 🚀

  ### 15. An exceptional platform for leading-edge audience insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

Innovative & actionable audience intelligence insights that any business can use to enhance their macro digital strategy. 

The ability to segment audiences is extremely powerful, and having worked with Audiense for a number of years I have seen how the team has worked tiredlessly to enhance this functionality. 

You can use Audiense to undertake competitor research as well as market research for those audiences that follow relevant media / brands in your industry. 

It can help you to 1) develop profitable buyer personas; 2) undertake competitor audience research; 3) build out PR prospect lists of influencers; 4) structure your paid media campaigns; 5) plan your SEO strategy user-first. 

I would recommend Audiense as a go-to tool for any companies (large or small) looking to get a better understanding of their online audience and opportunities to grow into new audiences.

**What do you dislike about Audiense?**

There isn't anything to dislike, and I recommend you ask for demo with the team to check which solution is best for your business and situation.

**Recommendations to others considering Audiense:**

Begin by reaching out to the team, who will do everything they can to consult you on the best package for your business and help you to use the insights in a way that works to achieve your objectives.

**What problems is Audiense solving and how is that benefiting you?**

1) Developing profitable buyer personas; 
2) Undertaking competitor audience research; 
3) Building out PR prospect lists of influencers; 
4) Structuring your paid media campaigns;
5) Planning your SEO strategy.

**Official Response from Josephine Durney Jimenez:**

> Hi! 👩🏼‍💻
Thank-you for your review of Audiense, and for recognising our commitment to innovation! 🙌
We hope you continue to retrieve value from our platform to help you continue developing buyer personas, competitor research, build influencer lists, structure your campaigns, and plan your SEO strategy 👏

  ### 16. Key tool for gathering customer insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tamara L. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2020

**What do you like best about Audiense?**

I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.

In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information. I can enrich each persona with their demographic, behaviours, personality and brand/media preferences. Combining Audiense information with the understanding of the local nuances in the market, I can deliver richer and more actionable insights. 

I also like the granularity of information. Most of the time, I combine Audiense with a social listening platform, enriching conversations with profiling information.

**What do you dislike about Audiense?**

I dislike that comparing more than one cluster is a very manual task, taking some time to identify what the differentiating characteristics of each. I'd like to be able to monitor and compare changes in clusters between each other and across time in a more visual way. 

Also, I would like to have all the audience segmentation possibilities of the Audiense Connect on the Audiense Insights feature.

**What problems is Audiense solving and how is that benefiting you?**

Audiense helps us to turn data-points into personas. Using Audiense Connect and Audiense Insights, I can go one step further with my clients. Not only telling them what their target audiences talking about or what are their unmet needs, but I can also answer where and when to reach them, how to engage them and what they look like.

Personally, I think Audiense is a powerful tool to data-inform content creation, campaign ideation and new target strategies.

**Official Response from Josephine Durney Jimenez:**

> Hi Tamara!! 💗
Thank-you for your detailed review on Audiense! We love to hear how you use our tool to identify niche audiences that assist with your clients' requests. 💫

I have passed on your feedback regarding comparing multiple segments to our team (this is something we have under consideration within our roadmap) 🚀 
In regards to the segmentation of Connect in Insights, please can you provide more details to productrequest@audiense.com

  ### 17. Actionable Insights in an actionable format

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shane R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 10, 2020

**What do you like best about Audiense?**

A lot of stuff actually. 

For starters the Segmentation available up front is very insightful, especially combined with social listening.

I also am a big fan of the personality insights available on the tool. its a great conversation starter

lastly, buying mindset helps a lot in determining purchase influences

**What do you dislike about Audiense?**

The platform downloads a ppt as an image making it harder to customize. some of the metrics are cut out as well.

Searching for a keyword in a specific market within the tool is also a feature that is missed. However, our SL tool is now linked which helps overcome this problem.

If i was nitpicking, a 2-3 runtime. Although the  report is well worth the wait. We usually plan around this for now but it would be great to get this quicker.

**What problems is Audiense solving and how is that benefiting you?**

There is so much to learn about an audience, which typically took weeks of analysis. Even then you still don't get the same output as with Audiense. The tool is really good for content creation, personalization and tone.

These reports always get the marketing team to notice :)

**Official Response from Josephine Durney Jimenez:**

> Hi Shane! 😎
We like that you like a lot of what we do 🌈
Thank-you for your feedback regarding downloads, I've passed it on to our team, but if you have further details, you can tell us via productrequest@audiense.com - additionally, we offer API access and whitelabelling if this could be of use!
Since your review our report generation time is faster than ever, now between 5-20 mins! 🚀

  ### 18. Really helpful insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 11, 2021

**What do you like best about Audiense?**

I liked learning the landscape of my competitive product

**What do you dislike about Audiense?**

Nothing in particular, I think the site is very helpful

**What problems is Audiense solving and how is that benefiting you?**

Too many emails, i like just going in and seeing my own insights.

**Official Response from Josephine Durney Jimenez:**

> Hi! 👩🏼‍⚕️
Thank-you for your review of Audiense! We're happy to hear that the platform has been of value to you! 

  ### 19. Audiense has become an indispensable tool to identify all possible market audiences for my products.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Head of Digital Marketing for Latinamerica, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Audiense?**

The "Interests" analysis and the AI capabilities to identify any audience personality, highly valuable to build a powerful buyer persona. I tried many tools but there is no match for this incredible platform, very valuable for any digital marketing strategy.

**What do you dislike about Audiense?**

May have a little uncertain data within very small segments in small countries or geographies.

**Recommendations to others considering Audiense:**

This is a unique platform to identify and propose audiences, very important for every marketing plan, easier than using expensive market research techniques.

**What problems is Audiense solving and how is that benefiting you?**

-Certainty on my digital strategies
-Accurate Buyer Persona profiles.
-Highly accurate content marketing strategies.
-identify "lookalike" audiences for my marketing strategies.
-Identify potential new customer segments.
-Insights for paid media, influencers and platforms to deliver content.

**Official Response from Josephine Durney Jimenez:**

> Hi! 🐛
Thank-you so much for your review, and for highlighting the level of value we bring to identifying possible market audiences. 🐳
If you have any queries about the data you see in a report, please let us know via help@audiense.com

  ### 20. At the cutting edge, their approach is one which will become industry standard in the years to come

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2020

**What do you like best about Audiense?**

The methodology is by far the best to develop segments, utilising Machine Learning to the best of its abilities to generate genuine audience insight that helps our global clients to truly understand who and what their consumers and adjacent consumers are.

**What do you dislike about Audiense?**

There isn't really a downslide, we just want more functionality using similar methodology and for the service to continue to grow

**Recommendations to others considering Audiense:**

If you want cutting edge segmentation nothing beats Audiense

**What problems is Audiense solving and how is that benefiting you?**

Consumer behaviour, Category analysis, Driver development, Audience segmentation - all of these have benefitted with better insights than any tool I know of - and I have have used them all

**Official Response from Josephine Durney Jimenez:**

> Hi! 🚀
Wow, thank-you for your review and faith in Audiense! 😁
We are constantly working towards innovation and growth of the platform. If you have specific features you would like to see, please let us know via productrequest@audiense.com

  ### 21. Unique insights tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 26, 2020

**What do you like best about Audiense?**

I like the interface and the fact the tool works to deliver real value and information and not some generic dashboard full of numbers that are hard to connect to the business and extract actionable data.

**What do you dislike about Audiense?**

I dislike the fact that it's not really clear how the tool gathers data, analyses into clusters and turn into information. It would be great if we had access to the process a little bit more with info tags embedded into the tool.

**What problems is Audiense solving and how is that benefiting you?**

I am now able to have precise data about my audience's behavior and that's really useful to build effective communication strategy. Audiense does that in a very simples way, it's really useful.

**Official Response from Josephine Durney Jimenez:**

> Hi there 🐙
Thank-you for your review! We're glad to hear that Audiense is providing real value and actionable insights for you! 
I'll pass your feedback regarding info on our data sources to the team, this is something we have available in 1 pagers, and explain in our user-guides, such as the one included below. 

  ### 22. Amazing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** James G. | Digital Advocacy Officer, Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

Audiense has a good reach and makes it easy to add new sources. The account support has always been good with  Audiense Insights and Connect to create tailored audiences on Twitter to target relevant key messages and call to actions for different audience sets through Twitter Ads. Audiense has an easy-to-use interface that makes it simple to get started.

**What do you dislike about Audiense?**

Pricy at some point if you want both connect and insights and it could have been good if they review their prices.

**What problems is Audiense solving and how is that benefiting you?**

The main challenge was to target the relevant key messages to the right audiences while making this high-level policy meeting relevant to a mass audience and decision-makers.

**Official Response from Josephine Durney Jimenez:**

> Hi James! 🐲
Thank-you for your review of Audiense! We love to hear that you use our platform to assist with the creation of tailored audiences for Twitter Ads 👏
If you have questions regarding our pricing, please speak directly with our team, so we can find the plan that best suits your needs 😌

  ### 23. The best tool for Audience Intelligence

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2021

**What do you like best about Audiense?**

The platform is a perfect combination to create cluster audiences, an to identify actionable communities and insights.

**What do you dislike about Audiense?**

The platform is really good, so basically there is nothing negative.

**Recommendations to others considering Audiense:**

The platform works with IBM Watson five personality models.

**What problems is Audiense solving and how is that benefiting you?**

Marketing Campaigns

**Official Response from Josephine Durney Jimenez:**

> Hello! 👋
Thank-you for your review of Audiense! We love to see that you're gaining value from segments audiences and the depth of insights provided 🙌

  ### 24. THE BEST tool to obtain Business Intelligence from Social Networks data

**Rating:** 5.0/5.0 stars

**Reviewed by:** JAVIER G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Audiense?**

The ability to obtain truly useful information for different areas of the company in 4 clicks.

For example:
From my group of followers, I would like to know which ones are also followers of these other brands and from that subgroup, I would like to know what they are talking about at this moment and where in the world they are located. And once I know that, I would like to send them a paid media campaign to show them what we are doing. And I want all this to happen in a few clicks and in less than an hour.

**What do you dislike about Audiense?**

I would like you to offer the same service based on LinkedIn data :-)

**Recommendations to others considering Audiense:**

LinkedIn

**What problems is Audiense solving and how is that benefiting you?**

We have not solved any problems. What we have achieved is many benefits, especially in improving the quality of our audience and the reach of our information.

**Official Response from Josephine Durney Jimenez:**

> Hola Javier! 🕺
Muchas gracias! We love hearing about your real-world use of Audiense to help understand your audience, and their online communities. 🌱
There is a public limit on the data available from LinkedIn, but we enrich where possible and compliant. To find out more about how we do this and why, read below!

  ### 25. On demand, actionable insights contributing towards our targeting and pitch work :-D

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2020

**What do you like best about Audiense?**

As Audiense segment by connectivity it allows us to isolate audiences with a reasonably high degree of like mindedness. This is perfect for advising our clients on personalised content. Reports typically take around an hour to generate so perfect for a last minute pitch.

**What do you dislike about Audiense?**

Whats there to dislike?? I am continually learning new ways to maximise this tool. Perhaps ask for a demo from the team to ensure you see everything early doors!!

**What problems is Audiense solving and how is that benefiting you?**

Quicker access to interesting insights for client presentations.

**Official Response from Josephine Durney Jimenez:**

> Hi Laura! 😁
Thank-you for your review of Audiense! We love that you're gaining value from segmented audiences and their in-depth insights, and that it's contributing to helping your clients. 💗 Plus, our report generation time is even faster now 😎

  ### 26. Audiense is our number one tool when analysing influencers and deciding on who to work with.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nat  S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

The customer support and training is second to none

**What do you dislike about Audiense?**

The time it takes to get reports (they are fixing this I think)

**Recommendations to others considering Audiense:**

Take the time to work with their team to get setup or consult with a specialist within influencer marketing as there is a lot more to it than using an analysis tool, interpreting the data is key and takes an experienced hand.

**What problems is Audiense solving and how is that benefiting you?**

Analysing influencers to see if they are fit for purpose and creating better more relevant content.

**Official Response from Josephine Durney Jimenez:**

> Hi! ✨
Thank-you for your review of Audiense, and for highlighting the customer support and training that we offer to our users 💗
Correct! The time for reports to generate is between 5 - 20 minutes, and most are done sooner than later 😎

  ### 27. Audiense makes sense

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2020

**What do you like best about Audiense?**

Ease of use is the best feature. And making the complex data gathering process simple.

**What do you dislike about Audiense?**

Learning curve is a bit high for new users.

**Recommendations to others considering Audiense:**

If you get stuck reach out to the team. The support is next level.

**What problems is Audiense solving and how is that benefiting you?**

We are trying to do customer discovery and market mapping faster than traditional methods.

**Official Response from Josephine Durney Jimenez:**

> Hi! 👾
Thank-you for your review of Audiense! It's great to hear that you find Audiense easy to use, despite the initial learning curve 📈

  ### 28. Moon magic insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alicia  O. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2020

**What do you like best about Audiense?**

Matching the personality traits from IBM Watson to actual individual star signs was really interesting. My content and engagement has dramatically increased!!

**What do you dislike about Audiense?**

I wish I could compare more then 2 baselines at one time however I’ve been told this is coming soon!!

**What problems is Audiense solving and how is that benefiting you?**

I’m understanding my potential new clients before even meeting them!!

**Official Response from Josephine Durney Jimenez:**

> Hi Alicia! 🦋
Thank-you for your review of Audiense! Personality traits are truly magical ✨ we're glad to hear that it has increased your engagement! 
Correct! Comparing multiple segments within the baseline is in our roadmap! 🔮

  ### 29. A fantastic way of understanding audiences.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Phill P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

The speed of being able to pull a huge amount of insight on social audiences at scale is unparalleled by other providers.

**What do you dislike about Audiense?**

The exports and process for getting raw data out of the platform could be easier.

**What problems is Audiense solving and how is that benefiting you?**

Understanding audiences for clients, whether it's to find out potential new ones or a deeper understanding of existing ones.

**Official Response from Josephine Durney Jimenez:**

> Hi Phill! 🐬
Thank-you for your review of Audiense, and for noting our speed of delivering insights 🚀
You can export and download reports from the actions menu within the platform, if you need further assistance please reach out to help@audiense.com

  ### 30. Audience Making the difference

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam w. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2020

**What do you like best about Audiense?**

I love the depth of the information you get and how it can be applied. For me I was blown away how much information was available

**What do you dislike about Audiense?**

Nothing much is ace! Before this I was stuck guessing

**What problems is Audiense solving and how is that benefiting you?**

It stops you having to guess when creating a customer avitar

**Official Response from Josephine Durney Jimenez:**

> Hi Adam! 🌱
Thank-you for your review of Audiense! We're glad to hear that we have been valuable in making data-driven decisions 😎

  ### 31. Audiense Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vasco L. | Teaching Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

User-friendly, with lots of information.

**What do you dislike about Audiense?**

At first, it is hard to select what you really want.

**Recommendations to others considering Audiense:**

Check if it does what you need, like social media information extraction, and what costs it may have.

**What problems is Audiense solving and how is that benefiting you?**

Gather information about crowds and specific groups. It helped us acquire the information faster, and with more rigor.

**Official Response from Josephine Durney Jimenez:**

> Hi Vasco 👋
Thank-you for your review! If you ever need help in selecting filters to build an audience, don't be afraid to turn to our user-guide for best practices, or reach out to help@audiense.com for personalised assistance. 😌

  ### 32. Affinio Gets Listening Right... and Is Only Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andres D. | Social Media Marketing Manager/Digital Analyst , Entertainment, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2019

**What do you like best about Audiense?**

Affinio takes the data you need and puts the right twists and turns in, or allows you to do so. Profile types you never expected are suddenly more clear and apparent, allowing for a bevy of reactions and strategies to grow from the info within. Updates also seem to be frequent, as Affinio continues to expand its capabilities, such as working with YouTube data, a platform that is quickly becoming more and more important to my organization. Add in some great visual options that allow for a quick understanding of perspective and you've got quite the powerful tool. 

**What do you dislike about Audiense?**

Navigation isn't always the clearest throughout the platform, as tabs don't always give enough clarity or I just end up feeling lost. And it would be nice to customize certain factors (tab placement, initial analytics, etc.), but that last complaint is probably a smaller factor. 

**What problems is Audiense solving and how is that benefiting you?**

My team has been using Affinio insights for a lot of client consultation and RFP building. We've revealed certain customer groups to brands who were unaware, and have been able to show potential customers that we're capable of breaking down their fanbase as well as the competition's.  

  ### 33. A powerful tool for Digital Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan  M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 16, 2020

**What do you like best about Audiense?**

I really like how you can analyze potential customers and their needs, in orden to plain in a better way you marketing campaigns.

**What do you dislike about Audiense?**

I would like extract data from other sources as Instagram or YouTube.

**What problems is Audiense solving and how is that benefiting you?**

The knowledge of potential customers. As I mentioned before knowing your target is really helpful to get profitable conversions.

**Official Response from Josephine Durney Jimenez:**

> Hi Juan! 🦋
Thank-you for your review, and for outlining how you use Audiense to analyse potential customers, and plan your marketing campaigns 👩🏼‍💻
We aim to remain compliant with our data sources, whilst expanding where possible, if you would like to read more, check out below. Otherwise, please send further feedback of what you want to see from Instagram and YouTube to productrequest@audiense.com

  ### 34. Social Media Suites

**Rating:** 4.5/5.0 stars

**Reviewed by:** Simply rose S. | Instructor/Teacher High School Mathematics , Mid-Market (51-1000 emp.)

**Reviewed Date:** July 09, 2018

**What do you like best about Audiense?**

This company takes out the guesswork and research in finding the perfect social media for your needs.

**What do you dislike about Audiense?**

Would be helpful if the social media options were grouped into some type of categories, ex: social media for sales

**Recommendations to others considering Audiense:**

n/a

**What problems is Audiense solving and how is that benefiting you?**

Organization skills, eye catching sayings, positive feedback, surveys for clients ect.

**Official Response from Josephine Durney Jimenez:**

> Hi Rose! 🌹
Thank-you for your review! We love helping you to succeed 💪
Please could you provide more details to productrequest@audiense.com regarding grouping social media options?

  ### 35. Audiense gets the job done...

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kae W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Audiense?**

The ability to analyze my Twitter account on a very granular level.

**What do you dislike about Audiense?**

Not a lot that I don't like about the software.

**Recommendations to others considering Audiense:**

NA

**What problems is Audiense solving and how is that benefiting you?**

I'm able to see what's missing on my Twitter account and finding audiences that I can target better.

**Official Response from Josephine Durney Jimenez:**

> Hi Kae, 

Thank-you for your review! We hope you continue to target your audiences with us 😎

  ### 36. Great tool for Twitter

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in International Trade and Development | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 14, 2020

**What do you like best about Audiense?**

Audiense helps you:
- Identify prospects and influencers 
- Analyze your audience (and your community)
- Analyze your competitors (benchmark)
- Plan and optimize your tweets
- Know when your followers are online

**What do you dislike about Audiense?**

Nothing. Should I? Audiense is a great tool.

**What problems is Audiense solving and how is that benefiting you?**

Monitoring competitors, audiences and influencers.

**Official Response from Josephine Durney Jimenez:**

> Hi! 🌸
Thank-you for your review of Audiense! We love to hear how you're using our tool to analyse audiences and competitors amongst more actions! 😎

  ### 37. If you base your social media on Twitter, then audiense is a nice-to-have app

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 31, 2020

**What do you like best about Audiense?**

I like to see when a follower joins or leaves my account

**What do you dislike about Audiense?**

I use the free version, so there isn't anything that I dislike, really.

**What problems is Audiense solving and how is that benefiting you?**

Audiense helps me weed out my following habits. Sometimes you will follow someone reciprocally. Audiense helps you discover if the person you reciprocally followed has a genuine interest in you or only in the fact that they gained a follower. It shows you when they unfollow you.

**Official Response from Josephine Durney Jimenez:**

> Hi 👋 
Thank-you for your review, it looks like you have been getting value from our free Connect dashboard, you can understand your audience further by checking out the Insights dashboard! 🕵️‍♀️

  ### 38. A Cornerstone of Our Analytics Practice

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

The clustering algorithms that they use to naturally segment and identify personas is advanced and delivers intuitively sound results regardless of how complex or nuanced an audience you throw at it.

The insights gained from uploading an audience into their platform are incredible and are always eye-oping for our clients.

**What do you dislike about Audiense?**

I always wish that we could predict more attributes about audience members but in most cases it just comes down to a lack of publicly available data from the audience members.

**Recommendations to others considering Audiense:**

Definitely worth the investment.

**What problems is Audiense solving and how is that benefiting you?**

We use it to better understand the unique attributes and affinities of audiences that our clients care about.

**Official Response from Josephine Durney Jimenez:**

> Hi! 💫
Thank-you for your review of Audiense! We love to hear that you find value in our segmentation to identify personas and gain insights 🙌

  ### 39. exceptional account handling

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2020

**What do you like best about Audiense?**

the personal service i received from the team

**What do you dislike about Audiense?**

nothing, i don't have an issue with any of the services they provide me

**Recommendations to others considering Audiense:**

use it

**What problems is Audiense solving and how is that benefiting you?**

we have been able to look deeper into the markets and organisations we were looking to penetrate, giving us valuable insights and information to be able to launch a detailed engagement programme

**Official Response from Josephine Durney Jimenez:**

> Hi! Thank-you for your kind words on the service our team has provided you💗 We hope Audiense continues to be valuable to you! 

  ### 40. Love working with it.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anne-Catherine K. | Senior Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2019

**What do you like best about Audiense?**

It's super user-friendly and easy to use. The graphs displayed all look great and are easy to download/ imbed in presentations. Our account manager is very helpful in terms of answering questions (there aren't many as the tool is very self-explanatory!)

**What do you dislike about Audiense?**

The user numbers often differ from other platforms (often by +/- 10%). There is no instant customer service chat and the data usage is limited.

**Recommendations to others considering Audiense:**

It's really easy to use, just play around with it. The more experience you have, the easier it is to label up the communities! 

**What problems is Audiense solving and how is that benefiting you?**

Understanding which audiences are relevant and how they are connected is key for our research projects. Understanding how people within the audiences are networked helps us to prioritise influencers and size up targetable markets.

  ### 41. Audiense will bring you excellent benefits, use it now

**Rating:** 4.5/5.0 stars

**Reviewed by:** Felix L. | Bachelor’s Degree, Information Science and Arts, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2019

**What do you like best about Audiense?**

It is the best tool I have found to link your tweets to changes in your followers, as well as helps us find influential people to reach them, it is very effective and provides information on the influence of others and how to gain followers, and It is also very easy to use

**What do you dislike about Audiense?**

I would like more integrations for other social networks; sometimes is confusing or difficult to navigate, I wish I had a little more bells and whistles, are some difficulties that the application has

**Recommendations to others considering Audiense:**

I recommend Audiense to any client who wants to better understand who are the people with whom he interacts on Twitter and who wants to know If you are looking to build your business from a social marketing angle, audiense is excellent.How does its content impact its followers

**What problems is Audiense solving and how is that benefiting you?**

We use this application to build our influence through social networks and try to gain followers and spread our brand in this dynamic field, it has not benefited in an effective way as we have obtained greater social exchange of our company.

**Official Response from Josephine Durney Jimenez:**

> Hi Felix! 🦊
Thank-you for your review of Audiense, and encouraging people to use our platform too 🙌
We aim to remain compliant with our data sources, whilst expanding where possible, if you would like to read more, check out below. Otherwise, please send further feedback to productrequest@audiense.com

  ### 42. Robust audience insights to tailor your marketing efforts and grow you following.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrew J. | Advisor, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2020

**What do you like best about Audiense?**

The depth of insights and affinities you can learn about your audience and the various segments that are revealed.

**What do you dislike about Audiense?**

Occasionally needing help to interpret the data.

**Recommendations to others considering Audiense:**

It is Twitter-centric but insights can apply to advertising on Facebook and Instagram

**What problems is Audiense solving and how is that benefiting you?**

Improving our marketing targeting, extracting audience data, and leveraging the data to building audiences on several channels.

**Official Response from Josephine Durney Jimenez:**

> Hi Andrew!! 💗
Thank-you for your review of Audiense, and for highlighting the value of the depth of our insights at a segmented level 🌱
If you ever need help interpreting data, please reach out to your account manager for tailored help 👩🏼‍💻

  ### 43. Powerful audience segmentation tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 27, 2020

**What do you like best about Audiense?**

Level of detail in the audience insights reports.

Depth of options for creating reports. 

Visualisations and quality of exported reports.

**What do you dislike about Audiense?**

Nothing that I have used within Audiense has been an issue.

**What problems is Audiense solving and how is that benefiting you?**

Understanding our audience. 

Developing focused targeting 

developing better campaigns based off of our audiences interests.

**Official Response from Josephine Durney Jimenez:**

> Hi! 🤸‍♀️
Thank-you for your review of Audiense! We're happy to hear that you have found the "level of detail" and "depth of options for creating reports" useful, as well as the quality of our product! 💪

  ### 44. Affinio makes large audiences analysis much easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Audiense?**

With Affinio, you can explore common topics within an audience, and segment it according to their preferences for followers or topics. You can look closely at particular profiles of topics, and understand audiences that follow those accounts. This tool makes comparison between audiences much easier, and very intuitive. We often use to size vocal minority, for example, understanding how relevant that topic/idea is in relation to your overall audience. You can also see what urls those audience are more likely to share on twitter which gives you a good indicative of what they normally see/do when online.

You can use it in together with other tools to analyze in-depth conversation, by selecting the audience clusters and 

They're also constantly making updates and improvements to different features and UI components. Every time I log in there's some cool new thing to look at or way to build a report.

**What do you dislike about Audiense?**

I don't believe some of the demographic information (age and gender, for example) is very accurate, as they use facial/picture analysis for that, but at least you have a good general idea of the age group/gender for a specific cluster. It is ok if you work with very distinctive audiences. 

Also, if you are analysing audiences of foreign languages (non-english) it can be tricky. You would have to give a very thorough look and compare them again, knowing well personalities, brands as well as knowing the cultural background for perfect understanding and cluster an audience.

**What problems is Audiense solving and how is that benefiting you?**

I find it very useful when you have a huge set of data (+ 6M social mentions) and need to understand how this audience is connected, apart from your brand. Affinio clustering is really effective, and you can always use an additional social analysis platform to deep-dive into the conversation in each cluster. Affinio lets you download the members of a specific cluster, so you can look into their conversation and deliver specific insights.

  ### 45. My experience has been progressive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 01, 2019

**What do you like best about Audiense?**

The interface is one of my favorite aspects of this application. It is well organized for people across many experiences. Some tools and capabilities are intuitive as long as one is careful. Others depend on the set up. Therefore it depends much on the team's goals and expectations/. The simplicity and organization of such a powerful tool that Affinio provides reminds us that humans are essential to such complex computing analysis.

**What do you dislike about Audiense?**

Not much do dislike. The more one learns and works with the tool, the more he would learn about the analysis, testing crafts. Despite the easy access for people across all levels, the data limits restricts one from keep trying and learning as one goes along with this tool. That is in reality to effectively use the plans provided, certain experience is advised, I'd say. 

**What problems is Audiense solving and how is that benefiting you?**

Social analysis, audience segmentations. Affinio alllows us to dive deep in multi layer reports depending on the projects. We can view information to better serve the audience and also better change our valuation of product/per customer segment. 

  ### 46. Great way to follow or unfollow Twitter users

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chris B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2020

**What do you like best about Audiense?**

The Audiense user interface is very easy to use and makes it simple and quick to unfollow users

**What do you dislike about Audiense?**

Not really sure what else Audiense offers

**What problems is Audiense solving and how is that benefiting you?**

Unfollowing a large number of users or being able to see who doesn’t follow you back is difficult without Audiense

**Official Response from Josephine Durney Jimenez:**

> Hi Chris, 
It looks like you've been able to find value in our Connect dashboard! We have a whole powerhouse of audience segmentation and insights in...our Insights dashboard! You can experience this in any level of Audiense plan 😎

  ### 47. Specialist Audience Insights Tool: Highly Recommended

**Rating:** 4.5/5.0 stars

**Reviewed by:** Thomas H. | Business Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2020

**What do you like best about Audiense?**

Audiense creates a data-driven segmentation based on unstructured social media data

**What do you dislike about Audiense?**

At present Audiense is relying only on Twitter data

**What problems is Audiense solving and how is that benefiting you?**

Audiense has helped me better understand and segment an audience. This enables clients to target their key audiences with higher precision and hence increases their marketing efficiency and effectiveness.

**Official Response from Josephine Durney Jimenez:**

> Hi Thomas, 💫
Thank-you for your review of Audiense, we love to hear that you highly recommend us 😁
We use a lot of Twitter data as it is one of the most open social data sources, to learn more about our position, read below. 

  ### 48. review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2020

**What do you like best about Audiense?**

It helps finding your target audience and segments followers in a useful way

**What do you dislike about Audiense?**

Its based on Twitter and that does not give me a secure feeling

**What problems is Audiense solving and how is that benefiting you?**

Target audience definition

**Official Response from Josephine Durney Jimenez:**

> Hi there, we're glad to hear you have been finding Audiense helpful in identifying your target audience! 🙌
Twitter data is one of the most open public social data sources, which means we can remain compliant, you can read more below. 😌

  ### 49. Finally, software with service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2019

**What do you like best about Audiense?**

The tool is powerful. The platform offers a LOT. But, Affinio also offers exceedingly thoughtful guidance and personal touch while navigating it all. Tools are only as good as their intelligent and capable weilding, and the support team incredibly insures smart use.

**What do you dislike about Audiense?**

So far, nothing comes to mind at all. We have enjoyed using this without any issues and the response time for questions (which come back well-considered) is fast.

**Recommendations to others considering Audiense:**

Speak with someone from Affinio directly, and describe your needs and interests broadly (goals, not tactical /mechanical intent) and see if it is a fit.

**What problems is Audiense solving and how is that benefiting you?**

Understanding *actual* (demonstrated) audience behavior without being Google or FB was formerly impossible. This tool is powerful because it allows us to listen and learn, not assume. We can understand reality and not just data spun to serve a narrative agenda.

  ### 50. Value for our business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jaime V. | Corporate head of social, Enterprise (> 1000 emp.)

**Reviewed Date:** May 13, 2020

**What do you like best about Audiense?**

Personality analysis capabilities and profesional services

**What do you dislike about Audiense?**

Maybe we need more languages to analyze.

**What problems is Audiense solving and how is that benefiting you?**

Insights discovery through social media channels and micro marketing campaigns

**Official Response from Josephine Durney Jimenez:**

> Hi Jaime! 🐥
Thank-you for your review of Audiense, and your support of our PS team 💗
You can select languages as a filter when building a report, or input keywords in the language of your choice. If you have more specifics, please email us at productrequest@audiense.com


## Audiense Discussions
  - [What is the best way to grow my account?](https://www.g2.com/discussions/what-is-the-best-way-to-grow-my-account) - 1 upvote
  - [Where can I learn more?](https://www.g2.com/discussions/where-can-i-learn-more-5365f0e4-7d6e-4703-80c7-3f16e62e8c52) - 1 upvote
  - [How is Affinio software used?](https://www.g2.com/discussions/how-is-affinio-software-used) - 1 upvote
  - [What is the interest graph?](https://www.g2.com/discussions/what-is-the-interest-graph) - 1 upvote
  - [How does Affinio work?](https://www.g2.com/discussions/how-does-affinio-work) - 1 upvote

- [View Audiense pricing details and edition comparison](https://www.g2.com/products/audiense/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-02+17%3A35%3A52+-0500&secure%5Bsession_id%5D=7d6ac981-cc76-411c-8159-4efbe85eaf72&secure%5Btoken%5D=13943fd0ef55381cd6144a1c151bf330351764eaccdee315398f040401c000ba&format=llm_user)

## Audiense Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Hashtag Analytics
- Sentiment Analysis

**Audiences**
- Audience Insights
- Influencer Identification
- Buyer Personas
- Segmentation

**Monitoring & Listening**
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Brand Signals**
- Comparison
- AI
- Brand Health

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- White Label

**Data Analysis**
- Network Analysis
- Dashboards
- Visualizations
- Advanced Filtering

**Data Management & Analysis**
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Brand Analytics**
- Trend Analysis
- Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration**
- Marketing Integrations
- Ad Integrations
- Data Exporting

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Audience Intelligence Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

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