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Audiense Reviews & Product Details

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Product Website

Seller

Audiense

Discussions

Audiense Community

Languages Supported

English, Spanish

Product Description

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.

Overview by

Carlos Serra

Pricing

Pricing provided by Audiense.

Twitter Marketing

from $948

billed annually

View More Pricing Information

Audiense Media

Audiense Demo - Audiense Insights - Instantly understand who makes up your target audience.

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it. Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and ...

Audiense Demo - Audiense Insights - Do you want to integrate Audiense Intelligence with your own data or visualizations? No problem, we make it easy.

Simply export your Audiense reports to PDF or Microsoft Powerpoint formats to use the most relevant insights about your audiences in your presentation decks. Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation. CREATE...

Audiense Demo - Audiense Insights - Identify any audience or segment effortlessly at a granular level.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and d...

Audiense Demo - Twitter Marketing - Monitoring/Listening

Complete global coverage of real-time and historical (since 2006) Twitter content. Audiense provides conversation analysis and one-click campaign targeting.

Audiense Demo - Audiense Insights - Identify the most relevant influencers for any target audience

The influencers analysis makes it possible to validate that the influencers are relevant to the analyzed segment: they are influencers that have a close relationship with their audiences, and so are hard to find with the usual methods and tools.

Audiense Demo - Audiense Insights - Personality Insights (IBM Watson)

Audiense Personality Insights with Watson uses the power of IBM Watson to segment by personality and deliver rich insight into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respo...

Official Downloads

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[eBook] How social data is transforming Public Relations

[Ebook] Influencer Marketing - Identify the most relevant influencers for your audience

Interactive Demo

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Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

7/26/2024

"Good preoduct and great customer service"

5/5

What do you like best about Audiense?

Strong product suite

Easy to use

Good communication Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Comms could be better around billing - better notifications and clearer pathways to customer service Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Thank you for your review ! 🫶

It's great to read that you find our products easy to use and that our communication meets your expectations. Your feedback on improving our billing communication and customer service pathways is really precious to us. We're committed to enhancing these areas and will definitely share your insights with our team!

Thank you for helping us improve!

Your Audiense Team 💜

Verified User in Sports

Mid-Market (51-1000 emp.)

11/20/2023

"Audiense is an effective and informative marketing tool!"

4/5

What do you like best about Audiense?

Audiense has allowed us to create customer segments based on people who have been engaging with our brand online. Our prior segmentation used exclusively product sales data, so Audiense has allowed us to extend into those who have engaged with our brand but not purchased - a useful potential customer group for us to understand. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The Audiense platform can be a bit difficult to use sometimes. The process of creating audiences for DSP targeting can take some time as well. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

We previously did not full understand the behaviours of users who engage in conversation relevant to our brand online, as well as their media behaviours (e.g. TV shows, movies, podcasts they enjoy). Through using Audiense, we've been able to understand this information as well as the biggest influencers in their segments. This has allowed us to define clear customer segments to build our marketing plan. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Hey ! Huge thanks for sharing your experience with Audiense 😊 It's fantastic to hear how the solution has empowered you for segmentation. Understanding these potential customer groups opens up exciting possibilities for tailored marketing strategies 🎉

Sorry to hear you’ve found using the platform a little difficult at times. Our team is more than happy to help with any questions and feedback so we can improve functionalities or offer support where needed. Regarding DSPs, integration involves a third-party partner, which may result in longer setup times. However, if immediate assistance is required, feel free to contact our team directly via email at help@audiense.com or via your account manager.

Best,

The Audiense Team

Verified User in Sports

Small-Business (50 or fewer emp.)

5/28/2022

"Audiense the essential intelligence tool"

5/5

What do you like best about Audiense?

Everything. customer service, onboarding. I have been using it for several years.Latest iterations are excellent.

I use the audience segmentation tool as well as followers comparison and insights on data collected. Ads packaging also let users

target across platforms as swell as look alikes.

The audiense algorithm is very good in organising followers by groups including age, region, mobile device etc. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

There is nothing that i dislike about Audiense.- Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audiense helps us understand our existing followers and search for future ones. We benefit from content creation, insights and intelligence data to help

us better put forward campaigns with impact. The sentiment is one of the big things it is helping us get an understanding of the mood of our followers.

The more you dig into the tool the more you see how to reach out and engage. For examples using their Follower comparison tool across competitors to see

which are the mutual ones and not mutual ones allow you to target potential new audiences with similar interests.

Understanding the rank of Twitter followers to see who you are not following back is all great. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 👩🏼‍💻

Thank-you for your review of Audiense! We love that you find our platform 'essential' 🤸‍♀️ and that you highlight the support from our customer service and onboarding team 💗

Verified User in Publishing

Small-Business (50 or fewer emp.)

11/1/2023

"An incredibly powerful, multi-faceted platform that delivers real insight"

5/5

What do you like best about Audiense?

Tremendous scope in terms of tools available, genuinely interesting and actional insights, the fact that I can easily apply it to any campaign I work on - regardless of B2B or B2C. My clients love the reports I can present and it has real insights on the way I approach marketing campaign planning. It's also hugely valuable in the publishing sector for understanding the potential value of an acquisition and the audiences we could tap into. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Honestly nothing. The only minor gripe I have is the segment names as they're not always reflective of the data and insights inside the segment, but you can easily rename segments as required. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you for taking the time to review Audiense. We really appreciate knowing about your experience. 💕

Absolutely delighted that we are helping you in your day-to-day and enhancing your awesomeness! 🚀

We would certainly like to know if our AI-generated segment names that we released recently have helped (as these not only use bio-keywords, but also affinities). I have included our product portal feature card link below, in case you have further observations, our product team could jump on it.

Again, thanks for sharing.

Best wishes,

The Audiense Team

See how Audiense improved

Mathieu C.

Mid-Market (51-1000 emp.)

9/25/2023

"A very useful solution !"

4.5/5

What do you like best about Audiense?

This tool gives us very useful and important learnings about our audiences. It also allows us to adapt and make our strategy more relevant. We can also define a clear persona for our brand. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

For the moment, there is a limitation to the Twitter data. But I guess it is something that will be improved. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you for taking the time to share your experience with Audiense 💗 We're thrilled to hear that you find our platform to be a very useful solution for your audience insights and strategy development

It's fantastic to know that Audiense has provided you with valuable learnings about your audiences and has helped you adapt and refine your strategies. Defining a clear persona for your brand is a critical step in effective marketing, and we're pleased to have played a part in that process. 🚀

Regarding your feedback on the limitation with Twitter data, we're continuously working on enriching our data and improving our platforms to provide you with even more comprehensive insights.

As part of our suite of platforms, SOPRISM, Meta audience insights, has access to 2.7bn users in the Meta ecosystem, where you can profile aggregated audiences based on their interests, as well as your First-party data within your FB Ad account (custom audiences, fan pages). If you were not aware previously, you can reach out to help@audiense.com to ask for more details on how to complement Audiense Insights to expand your data points.

Audiense is designed to help businesses like yours gain deeper insights into their audience and enhance campaign targeting, ultimately leading to positive impacts on results. We're thrilled to hear about the positive impact it has had on your campaigns so far.

If you have any further suggestions or questions, please feel free to reach out. We're dedicated to continuously improving Audiense to meet your needs and support your marketing efforts effectively.

Please check out our Product Portal on the link below, where you can explore our product roadmap, including planned, under consideration, beta, and launched features. This allows you to vote for upcoming features and have a voice in shaping what truly matters for your projects and campaigns.

Thank you for choosing Audiense as your solution.

Best,

The Audiense Team

See how Audiense improved

David A.

Small-Business (50 or fewer emp.)

5/22/2023

"A Game Changer for Marketers"

5/5

What do you like best about Audiense?

As a marketer, Audiense has truly revolutionized how I approach audience understanding and campaign strategies. The depth of insights we can extract about our audience has been astonishing. Audiense ability to meticulously identify and segment audiences has allowed us to tailor our messaging to each segment interests and behaviors and create highly relevant and effective marketing campaigns.

Moreover, the tool gives you information about their personality, values and needs. You can deep dive into their interest and affinities with other brands or personalities. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

We find that you need to create separate reports for comprehensive analysis across various audiences. This can result in a vast amount of information that may feel overwhelming to process and synthesize. A unified view or a more integrated way of presenting these multiple reports would significantly enhance our experience with the platform. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thanks so much David for sharing your experience with us 💕

We hear you when it comes to comparing multiple audiences at once, and we have a few improvements in the roadmap that should help with this!

🚀 I have shared a link to our Product Portal (Roadmap) below, that will reveal improvements being considered, planned, in beta and launched, so you can have a look by clicking on each section & feature card

Upcoming features will include "Merge & split segments within the same report", "Compare insights across several segments", "Compare insights over time" and a few other improvements which we hope will be welcomed.

We truly value your ideas and support, so we have made it possible for you to click on these product cards, vote and submit your ideas to our product team, if you'd like to have a say in how these are developed to suit your needs 🫶

Best wishes,

The Audiense Team

See how Audiense improved

Marcos G.

Enterprise (> 1000 emp.)

5/22/2023

"Excellent for Unveiling Data Insights and Unraveling Data Stories"

5/5

What do you like best about Audiense?

I recently had the opportunity to explore the capabilities of Audiense Insights and Connetc, and I must say it is an excellent tool for gaining valuable insights and uncovering the stories hidden within the data. One of the standout features that I truly appreciate is the extensive range of options it provides for cross-referencing information from diverse audiences. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

While Audiense has proven to be an exceptional resource, one aspect that I find limiting is its heavy reliance on Twitter and Instagram data. Although these platforms are undoubtedly influential, it would be beneficial if Audiense could incorporate data from a broader range of sources. By expanding its compatibility to include other popular social media platforms, the tool would provide a more comprehensive and holistic view of the digital landscape. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audiense is an invaluable tool that allows us to gain a deep understanding of our social media communities, their behaviors, and their likes and preferences. By leveraging its powerful analytics, we can uncover valuable insights that enable us to design tailored content strategies specifically catered to these profiles. With Audiense, we can make data-driven decisions, ensuring that our content resonates with our audience and drives meaningful engagement. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

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Hi Marcos ! 😊

Thank you for sharing your detailed review of Audiense! We're happy to hear that you appreciate the extensive insights and cross-referencing capabilities provided by Audiense Insights and Connect. We understand your concern regarding the reliance on Twitter and Instagram data.

We’re excited to inform you that we do support data from the entire Meta ecosystem, including Facebook, and also offer the ability to profile from first-party data sources such as customer lists and website tracking pixels using our tool: SOPRISM. Additionally, we are actively working on integrating new social networks into our panel to enhance the comprehensiveness of our insights.

Your feedback is super helpful as we continue to improve Audiense. Thanks again for sharing your thoughts!

Your Audiense Team 💜

Sabina G.

Managing Director

Small-Business (50 or fewer emp.)

11/9/2023

"Data-driven marketing approach based on behavioral insights"

5/5

What do you like best about Audiense?

I appreciate that this tool provides genuine insights into actual behaviors, rather than just relying on what people claim they do. This novel approach offers a valuable complement to conventional market research, delivering invaluable data effortlessly. It's user-friendly, visually appealing, and immensely effective for enriching our strategies with authentic data intelligence. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Would love even more data sources in the future Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you so much for taking the time to share your thoughts on Audiense Sabina. We're thrilled to hear about your positive experience and the specific aspects of the tool that have resonated with you. 💞

We're delighted that you appreciate Audiense's unique approach in providing genuine insights into actual behaviors. It's our mission to go beyond surface-level information and offer a deeper understanding of audience affinities. We're pleased to hear that this has proven to be a valuable complement to traditional market research, enriching your strategies with authentic audience intelligence. 🚀

Your mention of Audiense being user-friendly and visually appealing is gratifying, as we strive to create an interface that not only meets but exceeds our users' expectations. We're committed to making the user experience as seamless and enjoyable as possible.

Regarding your desire for even more data sources, we appreciate your feedback. Our team is working to enhance and expand the capabilities of Audiense with more channels and data in the near future, so we will be confirming our developments in our roadmap, which I have included below. 📢

Once again, thank you for your review and for choosing Audiense.

Best Wishes,

The Audiense Team

See how Audiense improved

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/5/2023

"Fantastic research tool"

5/5

What do you like best about Audiense?

Audiense opens up the possibility of analysing a specific group of people or audience of your intrerest, providing very detailed reports on their lifestyle, characteristics and features. It's a superb way to understand what moves this audience, so you can take more informed decisions on your marketing strategies. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

It is difficult to directly reach out to the audience itself, but this is because of data protection regulations. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you for taking the time to share your experience of Audiense, we really appreciate it! 🫶

We hear you about directly engaging with members of the audience. You can of course focus on segment (audience) types, and lookalikes within our tools.

Not sure if this will help, or you already know, but sharing is caring as they say: within Audiense Insights, you have the targeting pack to support your segmented targeting, and within Audiense Connect dashboard you can also use X ads, lists and other features that allow to identify top engagers, audiences that start interacting with your campaigns in real-time / dynamic), through an owned connected account. 📈

A slightly different approach is through our Meta insights tool 'Soprism by Audiense', where you can send profiled audiences/segments to Meta Ads directly to reach out with ads, incl. lookalikes to expand your reach + profile your first-party FB audiences (reach out to your Account team for more information if you don't already have access). 🚀

Have included our latest product update on the link below. We are always here to help with any advice.

Best wishes,

The Audiense Team

See how Audiense improved

Pablo S.

Asesor de estrategia

Small-Business (50 or fewer emp.)

4/26/2023

"Technology and Support make Audiense a great option for social media marketing."

5/5

What do you like best about Audiense?

As an Audiense user, I can say that I am genuinely impressed with the technical strength of the platform. The amount of data obtained from social media is impressive, and Audiense uses it effectively to provide valuable information to users.

The platform is easy to use and offers many features to help users get the most out of their social media profiles. Audiense has everything you need to optimize your social media marketing campaigns, from audience segmentation to detailed reporting.

Moreover, the support from the Audiense team is simply outstanding. They are always available to help with any issues that may arise and ensure that users are delighted with the service. They also offer various online resources, such as tutorials and help guides, to ensure users can make the most of the platform.

Overall, I highly recommend Audiense to anyone looking for a solid and effective solution for social media marketing. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Although Audiense's platform is impressive in terms of technical strength and support, it can be a bit overwhelming for new or inexperienced users in social media marketing. The features and data available can be challenging to handle initially, but the support team is always available to help. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audiense helps us solve problems related to optimizing communication on social media, mainly on Twitter. Through its extensive data analysis, it allowed us to identify communities to reach with our messages and specific tools to customize the message for the best possible reach. In turn, by detecting influencers, we have been able to take the communication of our campaigns to another level. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Hi Pablo,

Thank you so much for your positive review 🤗

We are delighted to help any time, whether technical enquiries or provide advice/guidance for specific projects to get the best out of the data. We are passionate about our solutions and want to share the knowledge & value!

You are right, for some it might be overwhelming at first, until they get some guidance either in-app or via our resources (Knowledge Base or Onboarding).

I have included a link to our knowledge base for reference here below.

Please don't hesitate to share future product feedback via the platform (top navigation menu).

🚀 This will take you to our new Product Portal (roadmap) so you can take a peek at what's coming next, betas to request, and newly launched updates. You can either vote for what's important to you by clicking on each feature card, or submit any new ideas!

Best wishes,

The Audiense team

See how Audiense improved