Audiense Features
Reports & Dashboards (3)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 87 reviewers of Audiense have provided feedback on this feature.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 97 Audiense reviews.
White Label
Based on 20 Audiense reviews. Offers a white labeling service for agencies or resellers to customize platform branding.
Social Analytics (4)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. This feature was mentioned in 97 Audiense reviews.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc. 106 reviewers of Audiense have provided feedback on this feature.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. 22 reviewers of Audiense have provided feedback on this feature.
Sentiment Analysis
As reported in 20 Audiense reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Audiences (4)
Audience Insights
Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors 63 reviewers of Audiense have provided feedback on this feature.
Influencer Identification
As reported in 57 Audiense reviews. Helps users identify influencers or thought leaders within their target audience
Buyer Personas
Identifies or creates customer profiles and personas 59 reviewers of Audiense have provided feedback on this feature.
Segmentation
Offers tools for building custom audience segments This feature was mentioned in 60 Audiense reviews.
Data Analysis (4)
Network Analysis
Identifies and visualizes how audience segments relate to one another This feature was mentioned in 58 Audiense reviews.
Dashboards
Offers customizable dashboards and reports This feature was mentioned in 58 Audiense reviews.
Visualizations
As reported in 60 Audiense reviews. Allows users to visualize and interact with data to gain deeper insights
Advanced Filtering
Based on 61 Audiense reviews. Allows users to drill down or slice and dice audience data with filters
Administration (3)
Marketing Integrations
Based on 48 Audiense reviews. Integrates with marketing software to assist with the creation of targeted marketing campaigns
Ad Integrations
Integrates with digital advertising platforms to optimize and target ad campaigns 46 reviewers of Audiense have provided feedback on this feature.
Data Exporting
Allows users to export audience data into different formats 59 reviewers of Audiense have provided feedback on this feature.
Monitoring & Listening (5)
Influencer Identification
As reported in 67 Audiense reviews. Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Based on 18 Audiense reviews. Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. This feature was mentioned in 17 Audiense reviews.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 18 Audiense reviews.
Competitor Analysis
As reported in 19 Audiense reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (3)
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 65 Audiense reviews.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. 18 reviewers of Audiense have provided feedback on this feature.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. 19 reviewers of Audiense have provided feedback on this feature.
Brand Signals (3)
Comparison
As reported in 15 Audiense reviews. Compare and contrast products, brands, sentiment, etc.
AI
As reported in 16 Audiense reviews. Provides AI generated insights.
Brand Health
As reported in 15 Audiense reviews. Quantifies digital consumer intelligence to analyze brand health.
Brand Analytics (2)
Trend Analysis
As reported in 15 Audiense reviews. Identification and analysis of brand or product trends.
Tracking
As reported in 15 Audiense reviews. Capability to track and measure brand results over time.
Influencer Marketing (10)
Influencer Recruitment
Based on 22 Audiense reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Based on 26 Audiense reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Based on 27 Audiense reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 23 Audiense reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. This feature was mentioned in 12 Audiense reviews.
User-Generated Content (UGC) Management
Based on 12 Audiense reviews. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
As reported in 11 Audiense reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 11 Audiense reviews. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Based on 13 Audiense reviews. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Based on 25 Audiense reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Audience Intelligence Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





