Audiense Features
Reports & Dashboards (3)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. This feature was mentioned in 87 Audiense reviews.
Report Exporting
Based on 97 Audiense reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding. This feature was mentioned in 20 Audiense reviews.
Social Analytics (4)
Competitor Analysis
As reported in 97 Audiense reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc. This feature was mentioned in 106 Audiense reviews.
Hashtag Analytics
Based on 22 Audiense reviews. Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 20 Audiense reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Audiences (4)
Audience Insights
Based on 63 Audiense reviews. Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors
Influencer Identification
Helps users identify influencers or thought leaders within their target audience 57 reviewers of Audiense have provided feedback on this feature.
Buyer Personas
Identifies or creates customer profiles and personas This feature was mentioned in 59 Audiense reviews.
Segmentation
Offers tools for building custom audience segments This feature was mentioned in 60 Audiense reviews.
Data Analysis (4)
Network Analysis
Identifies and visualizes how audience segments relate to one another This feature was mentioned in 58 Audiense reviews.
Dashboards
Based on 58 Audiense reviews. Offers customizable dashboards and reports
Visualizations
Allows users to visualize and interact with data to gain deeper insights 60 reviewers of Audiense have provided feedback on this feature.
Advanced Filtering
Allows users to drill down or slice and dice audience data with filters This feature was mentioned in 61 Audiense reviews.
Administration (3)
Marketing Integrations
Based on 48 Audiense reviews. Integrates with marketing software to assist with the creation of targeted marketing campaigns
Ad Integrations
Integrates with digital advertising platforms to optimize and target ad campaigns This feature was mentioned in 46 Audiense reviews.
Data Exporting
Allows users to export audience data into different formats 59 reviewers of Audiense have provided feedback on this feature.
Monitoring & Listening (5)
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities. This feature was mentioned in 67 Audiense reviews.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. This feature was mentioned in 18 Audiense reviews.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. 17 reviewers of Audiense have provided feedback on this feature.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. This feature was mentioned in 18 Audiense reviews.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them. This feature was mentioned in 19 Audiense reviews.
Data Management & Analysis (3)
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. 65 reviewers of Audiense have provided feedback on this feature.
Alerts and Notifications
Based on 18 Audiense reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Based on 19 Audiense reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Brand Signals (3)
Comparison
As reported in 15 Audiense reviews. Compare and contrast products, brands, sentiment, etc.
AI
Provides AI generated insights. This feature was mentioned in 16 Audiense reviews.
Brand Health
As reported in 15 Audiense reviews. Quantifies digital consumer intelligence to analyze brand health.
Brand Analytics (2)
Trend Analysis
As reported in 15 Audiense reviews. Identification and analysis of brand or product trends.
Tracking
As reported in 15 Audiense reviews. Capability to track and measure brand results over time.
Influencer Marketing (10)
Influencer Recruitment
Based on 22 Audiense reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Based on 26 Audiense reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Based on 27 Audiense reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 23 Audiense reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
As reported in 12 Audiense reviews. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. This feature was mentioned in 12 Audiense reviews.
Content Approval
Based on 11 Audiense reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 11 Audiense reviews. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. This feature was mentioned in 13 Audiense reviews.
Data Importing and Exporting Tools
Based on 25 Audiense reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Audience Intelligence Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





