--- title: Audiense Reviews meta_title: 'Audiense Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 247 reviews by the users' company size, role or industry to find out how Audiense works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 247 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Audiense Reviews **Vendor:** Audiense **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 247 ## About Audiense At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour β€œin the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management ## Audiense Pros & Cons **What users like:** - Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. (5 reviews) - Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. (5 reviews) - Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. (4 reviews) - Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. (4 reviews) - Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. (3 reviews) - Users appreciate the **flexible audience segmentation** of Audiense, gaining deep insights into behaviors and preferences. (3 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) - Users value the **detailed audience insights** of Audiense, enhancing client presentations and understanding of audience behaviors. (3 reviews) - Insights Discovery (3 reviews) **What users dislike:** - Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. (1 reviews) - Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. (1 reviews) - Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. (1 reviews) - Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. (1 reviews) - Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. (1 reviews) - Difficult Navigation (1 reviews) - Email Issues (1 reviews) - Export Issues (1 reviews) - Users feel the need for **improved audience search capabilities** and better editing options for refined results. (1 reviews) - Users find the **learning curve steep** , as navigating Audiense's numerous features can be initially overwhelming. (1 reviews) ## Audiense Reviews ### 1. How winning pitches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Audiense?** Understanding communities for a better strategy **What do you dislike about Audiense?** The integration between tools could be not so easy **What problems is Audiense solving and how is that benefiting you?** Winning pitches for agencies is a challenge. With the data of Audiense, agencies are more able to to add value **Official Response from Tara Twyman:** > Thank you so much for taking the time to leave a review. We truly appreciate it! πŸ’• Love hearing when our tools support with pitches. However, sorry to hear the integration you are using isn't as easy as you would like. Our product team would be very interested to know your opinion on the difficulty/flow, and how this could improve for you. You can find a link below for our product portal - please feel free to submit an idea (top-right button) in there, or contact us directly - we always listen and want to make the experience better. πŸͺ„ Best wishes, The Audiense Team ### 2. Superhero Twitter Audience Research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2023 **What do you like best about Audiense?** If incredible power was right here at the push of button, and you didn't push it.. ever.. would you regret it if you didn't..? Push the button.. then you'll see. **What do you dislike about Audiense?** That anyone besides us have access to Audiense, like it'd be nice if we were their only user and no one else ever finds about them. **What problems is Audiense solving and how is that benefiting you?** Twitter Audiences are an anomaly, even as a high access level twitter api approved developer you always feel you can't do anything relevant. This is wait machine intelligence (ai/ml) can really do with well tuned models. Mindblowing. **Official Response from Tara Twyman:** > Thank you so much for your review and support! Loved reading this and do understand your sentiment about having to share. πŸ’œ It's fantastic to hear that you've found our audience intelligence capabilities to be mind-blowing. Our team has worked diligently to ensure that Audiense provides an innovative and efficient solution, constantly working on adding more features that will take audience analysis further. You can find our latest product update below, where you can also click through to our roadmap. πŸš€ Once again, thank you for your valuable feedback. If you have any further suggestions or need assistance, please don't hesitate to reach out. We're here to ensure that your experience with Audiense remains exceptional. Best wishes, Tara ### 3. Albina Khouzina is INCREDIBLE **Rating:** 5.0/5.0 stars **Reviewed by:** Chloe N. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Audiense?** Affinio is an easy to understand toolβ€”especially with the white glove hand-holding provided to us by Albina. She SAVED the holiday season for myself and my colleagues, and saved me again for a pitch pull im doing this AM. **What do you dislike about Audiense?** I hope it can pull info from more than just twitter, in the future. **What problems is Audiense solving and how is that benefiting you?** Giving us a robust view of audience and demographics, along with conversation topics. NEcessary for every pull we do, whether its a pitch or a competitive analysis. **Official Response from Celine Geeurickx:** > Hi Chloe ! 😊 Thank you so much for your review! We're so so happy to hear that you find Audiense easy to use and that Albina’s support has been incredible, especially during the holiday season and your recent pitch. We'll make sure she sees your message πŸ’œ We hear you on the data sources. Just so you know, we already pull data from more than just Twitter, including the whole Meta ecosystem, and we’re working on adding even more social networks. Thanks again for sharing your thoughts! πŸ™ Your Audiense team 🫢 ### 4. interesting insights, easy-to-use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Christophe B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2023 **What do you like best about Audiense?** fine-grained behavioral..................... **What do you dislike about Audiense?** nothing.......................................... **What problems is Audiense solving and how is that benefiting you?** a better understanding of our customers and audiences **Official Response from Tara Twyman:** > Thank you, Christophe, for your review! We love to hear we are providing a positive user experience πŸš€ Please don't hesitate to get in touch if you should need any support from us in future. You have access to our product portal, roadmap, if you want to have a look at upcoming feature releases or want to vote for any that would be useful for your projects. A link has been attached below. Best wishes, The Audiense team ### 5. Unsegmented insights are a useless soup! **Rating:** 4.5/5.0 stars **Reviewed by:** Ben R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Audiense?** Transparent pricing High-quality onboarding and customer success function Flexible / customer-oriented product/service Reliable data Transparent roadmap and prioritisation process **What do you dislike about Audiense?** US-only socio-economic insights. It would be nice to get international data No TikTok/YouTube Insta/Facebook insights are currently unsegmented **What problems is Audiense solving and how is that benefiting you?** Understanding the make-up and interests of audiences in a segmented way Being able to build audiences from social listening boolean queries It allows us to better understand the audiences for tv/movies **Official Response from Tara Twyman:** > Thank you so much for your review, Ben, and for your kind words about our onboarding and CS team πŸ’• We do hear your concern about US-only income level data in our socioeconomics section within the reports, but this is due to the source being from census data for this dataset, so it is limited. Our product team are always on the lookout for improvements and new sources, so I will make sure to share this with them. In terms of TikTok and YouTube, these account based reports are part of our off-platform multichannel reports that also incl. Instagram for any available handles. Your AM will be able to offer more details or enable these, as I understand it's offered on demand as a beta add-on πŸš€ For Meta audience insights, and segmentation/Personas, our Soprism platform is the one, as this offers up to 108 personas, that you can identify for an audience based on interests or first-party data. There is a feature that allows you to select and focus on specific personas to go deeper within the same report, and activate via targeting criteria as well, depending on your use case. If you only have access to Soprism reports, and not the full dashboard access, this might be why you have not seen it. Your AM will be on hand to advise if you wanted to check this out. Hope this was helpful. We value your ongoing feedback to improve where we can! Best, The Audiense Team ### 6. I am thankful with Audiense **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2023 **What do you like best about Audiense?** The key point of the analysis about the people wo interates in social media. Psicographic data is very good to take advance in strategy There is not any competitor with this key points **What do you dislike about Audiense?** Nothing at all It is a very powerfull tool **What problems is Audiense solving and how is that benefiting you?** The beginning of audiences analysis **Official Response from Tara Twyman:** > Thank you for your positive review πŸ’• If you want to stay in the know of upcoming new features, we have included a link below to our Product Portal (roadmap). You can also access this page via your account (top menu/product feedback), and you will see tabs with Planned, Beta, Under Consideration and Launched. Click on a feature card to vote on what matters the most to you, or leave feedback πŸš€ We value your continued support and are always here to help with strategic advice, so feel free to ask your account manager, or get in touch via help@audiense.com. Best wishes, The Audiense Team ### 7. Very good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Audiense?** Really good tool . Great visualisations and simple to use. **What do you dislike about Audiense?** Only wish it had more sources than Twitter/X. **What problems is Audiense solving and how is that benefiting you?** Building brand audiences **Official Response from Tara Twyman:** > Thank you for taking the time to share your review, we really appreciate it! πŸ’— X/Twitter is the only open data source that allows you to gain accurate and up-to-date user insights at an individual level, and segmentation, through our Audiense Insights tool. We enrich this data with our integrations with IBM Watson (personality, buying mindset, online habits) and other categories to enhance this further. We don't add insights from other channels in this particular tool, as this would need to be scrapped data, as other channels don't offer full API access, so it would go against our values. Any platforms that claim they can get multichannel individual member data would be getting this either by scrapping or buying the data which may not be accurate or up-to-date. However, we have another Audiense platform called SOPRISM, which is connected to the Meta Ads API, and we are able to profile audiences on an aggregated level already declared by Meta, where you can gain an understanding of Meta's 2.7bn user's socio-demo, interests, lifestyle and behaviours, as well as your 1st party data (Meta custom audiences, find lookalikes and precise targeting). Hope this is useful if you were not aware and wanted to complement/combine your audience analysis with our tools. Please don't hesitate to ask our team for more information. Have added a link below. Best wishes, Tara ### 8. Excelent **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Audiense?** The information from Audiense complete my digital strategies. The platform gives a lot of functional information. **What do you dislike about Audiense?** I like everything about the information on Audiense **What problems is Audiense solving and how is that benefiting you?** It's help me to understand the audiences and to set the digital strategies for my brands **Official Response from Tara Twyman:** > Thank you Gustavo for sharing your experience! πŸ’• We are delighted you love Audiense πŸš€ As ever, you can contact us anytime if you need any support or refreshers on the platform. Best wishes, The Audiense Team ### 9. Best tool for audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Audiense?** I love the tool, I have always recommended it to my colleagues. **What do you dislike about Audiense?** I would like audiences to be taken from various platforms such as YouTube or Instagram. **What problems is Audiense solving and how is that benefiting you?** You can see which are the best audiences for my campaigns. **Official Response from Tara Twyman:** > Thank you so much for taking the time to review Audiense 🫢 We are super happy that you love our Audiense Insights tool and for your support in recommending us! Twitter is indeed the main data source for our Auidense Insights and Connect platforms to allow audience analysis on an individual level (GDPR-compliant) as it's an open data source. However, we are using other data and proprietary algorithms to enrich it further. Some examples include: segmentation, our proprietary technology, and we identify social channel relevance for the audience in Online habits, categories for interests and podcasts (Onalytica and Podchaser integrations), as well as showing social channels the influencers create content on via the Influencers and Brands tab filters πŸš€ Just in case you are not aware: - We have a Meta Insights platform (Soprism), that can be used standalone or in combination with Audiense Insights, to find audiences on both Instagram and Facebook. - Additionally, we offer multichannel reports which is one of our add-on services, providing you with @account reports for YouTube, Instagram and TikTok. This is not displayed in-platform, but sent from our Solutions team, which can be an excellent addition to join data points and enrich your audience analysis. Hope this helps! You can speak to your AM or our support team for more details. Just shared the link below for the multichannel reports, which includes the email to contact us if you want to know more. Best wishes, The Audiense Team ### 10. Best analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2023 **What do you like best about Audiense?** The way the information is structure. The information is not based on data sets but they have a framework of analysis. **What do you dislike about Audiense?** Works very well. I like Audiense. All good, **What problems is Audiense solving and how is that benefiting you?** To understand some consumer segments and details about their touchpoints. **Official Response from Tara Twyman:** > Thank you for your positive review πŸ’• We are super happy that you enjoy Audiense! If you want to stay in the know of upcoming features being considered or planned, as well as launched and betas available to you, we have shared a link below to our Product Portal (road map) πŸš€ This page is available via the platform under the top menu 'product feedback', alongside our knowledge base. Vote or leave suggestions that matter to you, and take part in new feature releases πŸ€œπŸ€› Don't forget, we are on hand for any support via help@audiense.com. Best wishes, The Audiense Team ### 11. Too much info **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Audiense?** Direct and intuitive geographic data for segmentation **What do you dislike about Audiense?** Understanding the report is too broad and you get confused **What problems is Audiense solving and how is that benefiting you?** Access the information because it takes time to generate **Official Response from Tara Twyman:** > Thank you for your review πŸ’˜ We are happy you found the detailed data useful. Learning a new tool requires a bit of guidance, whether through our user guide or via training sessions (included the link in ES below). If you would like a training session or any other type of help, you can always reach out to us via help@audiense.com πŸš€ Always available and happy to help! Kind Regards, The Audiense Team ### 12. One of the best tool for consumer understanding and targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Marine E. | Analytics Practice Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Audiense?** Audiense is a easy -to-use tool, jam-packed with insights nuggets about any given audiences. I love the flexibility given by the various entry-points into the data. I love the benchmark functionality as well as all the filters which enable us to contextualise our findings as well as always focus on what would have the highest impact. **What do you dislike about Audiense?** Slightly confused by the 2 segmentation types of Affinity or Interconnectivity Not a fan of the overall map. I usually find the individual cluster more insightful. **Recommendations to others considering Audiense:** If you are looking to identify small niche, or get a better broader understanding on audiences, Audiense is must-have. I have been an avid user for more than 5 years and I recommend it to anyone working in marketing, advertising and PR **What problems is Audiense solving and how is that benefiting you?** Audiense helps us develop much more tailored and data-driven media plans. We also use the tool occasionally to identify opinion leaders as well as influencers. **Official Response from Josephine Durney Jimenez:** > Hi Marine! 🐬 Thank-you for your review of Audiense! We love hearing that you find value in the benchmark function, the input criteria flexibility, and that you're able to contextualise your findings & identify highest impact strategies πŸ’ͺ This user-guide article below goes into depth on our two types of segmentation, hope this helps πŸ’— ### 13. Audience for new segments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Audiense?** Being able to differentiate between the different types of consumers that exist. **What do you dislike about Audiense?** That sometimes profiles look very similar **What problems is Audiense solving and how is that benefiting you?** Find new audiences to whom we speak or sell something **Official Response from Tara Twyman:** > Thank you very much for your review! 🫢 We are delighted to offer our insights to identify and compare audiences. Within an audience, depending on the definition used to create it (e.g., followers of an account) and the type of segmentation selected, sometimes the segments may resemble each other a bit in terms of the accounts they follow in common and their interests, but it depends on the type of audience. If you ever have any questions about this, you can consult our user guide (e.g., Difference between types of segmentation; see the link below), or you can send us a message at help@audiense.com and we will be happy to help. Best regards, The Audiense Team ### 14. Excellent audience analysis tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin L. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Audiense?** Very quickly you can get thorough insights into a consumer segment. I particularly like using the unique filter which lets you really pull apart what makes one audience distinctive from another. Personality insights are great for creative thinking too! **What do you dislike about Audiense?** The demographic insight can feel a little shaky at times and it can be tricky trying to recreate precise segments. I would say the tool is best approached as an analysis of online followers, which makes it excellent for categories like entertainment, sport and music **What problems is Audiense solving and how is that benefiting you?** Quickly understanding an audience including their interests, influencers followed and media brands is a question I often get asked. Audiense allows me to quickly find tangible and inspiring insights for clients. **Official Response from Josephine Durney Jimenez:** > Hi Benjamin! 🌈 Thank-you for your enthusiastic review of Audiense! Yes, our benchmark feature is incredibly useful in understanding the unique differences between audiences πŸ™Œ We've done some behind-the-scenes work on improving the data collection/presentation of our demographics. If you have further feedback, please let us know at productrequest@audiense.com ### 15. Nice tool for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Audiense?** Great segmentation and insights about channels. **What do you dislike about Audiense?** Only partial data about the local market. **What problems is Audiense solving and how is that benefiting you?** Automate the analysis **Official Response from Tara Twyman:** > Thank you for your review 🫢 We cover global audiences, and are always updating our location specific data and baselines to be more granular. The segmentation method can also make a difference, as interconnectivity locally identifies these communities. I've shared our guide about this below. Might help to share geo details, any questions or doubts, with our support team via help@audiense.com. They could provide specific data answers for your required geolocation. For any product suggestions or general feedback, you can reach our product team via productrequest@audiense.com any time. We value your input to continue improving. Best wishes, The Audiense Team ### 16. Powerful insights for entertainment industry audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Melanie T. | Creative Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Audiense?** Helps identify potential audiences for TV and film clients, gives incredibly actional creative considerations for those audiences, great for identifying comp titles to paint a clearer picture of our target audience. **What do you dislike about Audiense?** Adjusting to a new format and platform after so many years of using another vendor can be challenging, some features that are in beta will be fantastic once they're finalized but are a bit clunky still in beta. **What problems is Audiense solving and how is that benefiting you?** Awesome for pitch work -- showing that we understand target and opportunity audiences. Also really helpful for briefing creative teams -- the creative considerations based on personalities and interests has been a game changer for us. **Official Response from Josephine Durney Jimenez:** > Hi Melanie! 🐱 Thank-you for your review! It's great to hear how you use Audiense for TV & Film clients, and you put the insights to action πŸ“Ί Regarding your use of our beta-features, please speak with your account manager directly to highlight your feedback so we can work on improving the platform! Thank-you for being on this journey with us πŸ’— ### 17. Audiense is a very useful and professional platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Pablo Andres S. | Data analyst - Political scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2022 **What do you like best about Audiense?** The platform has an excellent support system The attention of account executives is excellent The options for data analysis are very extensive The interface is simple and intuitive The option for interconnection with other platforms is a great advantage **What do you dislike about Audiense?** It would be important to expand the number of monthly reports. 5 monthly reports may be insufficient. It would be good to incorporate more options for conducting comparative results on audiences. **What problems is Audiense solving and how is that benefiting you?** It helped us to better understand our community of followers and to tailor a message for each specific audience. Listening better means solving our followers' problems more effectively. **Official Response from Josephine Durney Jimenez:** > Hola Pablo! πŸš€ Muchas gracias! Thank-you for recognising the attention our team provides to our users, they work hard! πŸ’ͺ You can have more than 5 reports per month in your plan - please speak to your account manager, or contact help@audiense.com to discuss your options! It's in our roadmap to be able to compare more than 2 segments, watch this space ⚑️ ### 18. Fast and easy to use for novices AND for power users. Good roadmap. Too bad it's mostly Twitter **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Audiense?** It's very versatile for noobs and experts. The tool is fast to spin up and is often immediately useful to new users who want to grasp a topic. Power users can also dive deep into the data and exports to understand communities. **What do you dislike about Audiense?** We can only use Twitter data. It's so good you end up being frustrated you can't run the tool on other datasets (Instagram, Youtube). We're an agency and often see clients wanting the same deliverable for other types of data. **What problems is Audiense solving and how is that benefiting you?** Our clients are large brands who want to understand the online communities discussing their products, brands or even topics. Traditionnaly we look at what people say. Here Audiense helps us understand who the people are when they're not talking about the product/brand. It's very complementary to our more "traditional" Social Listening analysis. **Official Response from Josephine Durney Jimenez:** > Hi! ✨ Thank-you for your review of Audiense! Democratising insights is important to us, helpful newbies and advanced users πŸ’— Twitter is a major data source for us, providing open public, and compliant data. We enrich where possible, but to find out more, please read below. ### 19. Genuine insight from the social graph **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Insight, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Audiense?** Firstly, the speed at which we can break down an audience into clusters or segments based on their shared affinities or common connections. Secondly, the richness of the profiling we can then undertake in Audiense's platform to understand these groups. **What do you dislike about Audiense?** The limitations of the platform (like many other social analytics tools to be fair) being largely driven by Twitter's social graph. **What problems is Audiense solving and how is that benefiting you?** Generating audience empathy within the business by uncovering a deep understanding of their interests and affinities. Improving and informing our content, creative and media strategy by leveraging that audience understanding. **Official Response from Josephine Durney Jimenez:** > Hi James! 🐸 Thank-you for your review of Audiense! Yes, we love to provide our segmentation reports at lightning speeds ⚑️ Twitter is one of the most open public social data sources, and we like to remain compliant, but we enrich where possible. To find out more, please read the below. ### 20. Tool is easy to use and delivers valuable insights. Customer service is OUTSTANDING **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Audiense?** Customer Service is outstanding. Great onboarding. The tool is easy to use and delivers excellent insights. Pricing is reasonable compared to competitors. **What do you dislike about Audiense?** Noting. Really noting. No need for changing anything. **What problems is Audiense solving and how is that benefiting you?** Understanding our target groups better. Helped us a lot when creating personas for our business. **Official Response from Tara Twyman:** > Thank you for your Audiense review! πŸ’— We are super happy that you are enjoying the platform πŸš€ We are always on hand for any other support needed, either via your Account Manager or our support team on help@audiense.com You can also keep up-to-date with our product roadmap, and have a say on what we work on next: you can vote/share any ideas or feedback via our Product Portal (link below). ### 21. The best tool for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Audiense?** The detail insights I love to know what is the people doing online **What do you dislike about Audiense?** it's expensive, I don't like to use all the elements that you offer for the price that is a little up the sky **What problems is Audiense solving and how is that benefiting you?** to draw my digital campaigns ### 22. Detailed insights and wonderful customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Audiense?** Audiense has an extremely helpful team that helped us understand its a million and one features. The ready-made reports also made things simple for gathering insights on who was part of our community. **What do you dislike about Audiense?** This is less about Audiense as a platform, but more about how it requires a lot of time and dedicated human resources to be able to take advantage of all the features of Audiense. It helps that the Audiense team is always there to support and quickly responds to any questions. **What problems is Audiense solving and how is that benefiting you?** Understanding the categories of audience following us, understanding the overlaps of our audience among the different owned accounts **Official Response from Josephine Durney Jimenez:** > Hi! πŸ˜‡ Thank-you for your review! We love to hear that the Audiense team has been extremely helpful, and that you find our audience library to be useful! We continue to offer as much help, guidance, and support within our platform and via our team to assist you with gaining value from Audiense, thank-you for taking the time to grow your skillset with us! ✨ ### 23. Product easy to understand and very useful for marketing work. **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel O. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Audiense?** The functions and features to know the prospects and / or future customers is robust and easy to understand. The reports are generated efficiently and the data gives us the possibility to know and therefore prospect followers, who many times are prospects and end up being potential customers. The user interface is great, totally intuitive **What do you dislike about Audiense?** It is a somewhat complete platform however I find fault with the export functionality and adding better tagging options. I know that the audiense team will consider it since they are attentive to continuous improvement. **What problems is Audiense solving and how is that benefiting you?** Creating efficient strategies to reach the audience through the various social media channels has been easier since we adopted this tool in the marketing area of the company. And although it was an employee's initiative and we use the free version, we are waiting for the end of this year since the manager is considering purchasing the paid version. What would be to have the tool in its full extent and enjoy all its benefits that I am sure there are many. **Official Response from Josephine Durney Jimenez:** > Hi Miguel! 🌈 Thank-you for your review! We love to hear that you find Audiense easy, robust, and useful πŸ™Œ We are attentive to continuous improvement and feedback! πŸ•΅οΈβ€β™€οΈ If you could provide more details of what you want from exports and tagging, please let us know at productrequest@audiense.com ### 24. A comprehensive view of your audience supplemented by AI **Rating:** 4.0/5.0 stars **Reviewed by:** Abe B. | Tech Solutions Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Audiense?** Audiense has a very intuitive layout, with easy to follow instructions and guides, and impactful reports and dashboards. It effectively segments and labels audiences according to a large variety of metrics, and will give you a much better sense of who you're engaging with. **What do you dislike about Audiense?** As with all tools based on public data, some of the data is either unavailable or can be incorrect or approximative due to the nature of what comes in. It means that if working with a very small audience size it may be worth validating insights, which the tool does let you do. **What problems is Audiense solving and how is that benefiting you?** We are a large social media agency. We use Audiense on behalf of our clients to gain an understanding of their audience, desired audience, or competitor / industry benchmarks. The comparative tool is particularly useful since it allows us to effectively make cases for various strategies and new directions. **Official Response from Josephine Durney Jimenez:** > Hi Abe! πŸ‘‹ Thank-you for your review, we're pleased to hear you find the platform intuitive to navigate, and make use of our guides πŸ™ You make a valid point, social data can be a tricky one. If someone poses as an ostrich online, you might see them as ostrich in Audiense, we're representative of how people express themselves and sometimes this has its nuances πŸͺΆ ### 25. very especific **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Audiense?** it is very exact and detailed, the usability is simple and easy to use. I would like to use always it before making a decision. Its much more complete that other apps **What do you dislike about Audiense?** The free use is too short and it takes so much time to give the information, I would like to compare the differences between one market to another because sometimes I don't know which company woulb match **Recommendations to others considering Audiense:** I would say to choose the company correctly according to the market you want to see **What problems is Audiense solving and how is that benefiting you?** A very specified, exact and detailed buyer persona according to the market i am looking to fit into, it gives me more information than i can imagine ever so it's very useful **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of Audiense! We're glad to hear you find the platform simple and easy, and that it's valuable in your decision-making 😎 We have now opened more extensive trial access to free users, to make use of this, please reach out to us at help@audiense.com, or find the access within the platform. ### 26. Audience Intelligence with a Human Connection **Rating:** 5.0/5.0 stars **Reviewed by:** Tory S. | New England Network Weaver , Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Audiense?** I'm new to audience intelligence and having a dedicated person that could help onboard me was key to me saving time. In addition the questions and strategy I was interested in pursuing was complex, yet Roisin, the product specialist always had a way for me to get the information I was after and also teach me tips and tricks to look deeper. This software helped me identify the best influencers talking about a brand we are interested in partnering with, and identify the people talking about a conversation we care about. I was pleased and I saved myself a ton of research time that would have been based on gut and assumptions. The data I now have is exactly what we needed. **What do you dislike about Audiense?** Sio far I love this platform and there isn't anything I dislike. Work with them and get the onboarding so you can pursue what you're after quicker. This is a powerful platform and time is of the essence with all jobs but especially ours. Ask for demo, and talk with the staff member about your use case for your business and situation. I'm confident he team will find a solution for you, and your business needs. **What problems is Audiense solving and how is that benefiting you?** 1) I'm looking for micro influencers and people who are driving conversation in sub-cultures i'm not in or know next to nothing about. I was able to get a better understanding of the cultures quickly and what they are interested in for that particular month. 2) I was charged with finding brands that would align with these sub-cultures, and to investigate which brands would be mission aligned I listened in on social conversations to find the ones folks lauded as great and mission oriented. **Official Response from Josephine Durney Jimenez:** > Hi Tory!! 😁 Thank-you for your review of Audiense! Thank-you for highlighting the help our team provides in onboarding, Roisin is amazing! πŸ’— We hope you continue to find value and identify the best influencers for your campaigns and strategies πŸ™Œ ### 27. Amazing and easy platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Ana JΓΊlia B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Audiense?** I can track my followers and engagement, and it provides me with more knowledge of my account. With it, I know who follows me back, where my audience come from and even their languages. It has become my daily source of tracking the account I spent every day on. Very good platform. Really. I recommend it to anyone who needs this type of service. Fan accounts like me will love this platform a lot and professional accounts can really make more money using it. **What do you dislike about Audiense?** Unfortunately, there are some limited resources on the free version and I can't afford the full version. But I'm sure that if I could afford it, there wouldn't have a negative point on Audiense for sure. **Recommendations to others considering Audiense:** Great platform. It is easy to learn, easy to manage, and you can know everything about your account. Since teh day I found it I felt that was the right platform to stay everyday. **What problems is Audiense solving and how is that benefiting you?** Know I know the best time to post and who likes my content. This way I can get more likes and increase my audience. By increasing my audience, I can reach more and more people. Running a fan account is not easy but my life has changed since I found Audiense. **Official Response:** > Hi Ana JΓΊlia, thank you very much for leaving us your feedback. We are so happy to hear you use the platform daily and that it has been a help in developing your account! ### 28. best audience builder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Audiense?** easy to use, complete reports, even the free plan is good **What do you dislike about Audiense?** you need to know the exact name of an account. **What problems is Audiense solving and how is that benefiting you?** Reports are very complete ### 29. Audiense - an incredible tool for audience segmentation and profiling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Audiense?** I'm especially fascinated by Audiense's ability to identify segments within certain audiences. It's even more helpful to get more granular beyond that point, whether it be demo skews, interests, or online habits. **What do you dislike about Audiense?** There's not much to dislike. The only knock would be the price - but for a company or person using it every day, it would quickly pay for itself. It's a tremendous product. **Recommendations to others considering Audiense:** Play around with it. Ask lots of questions. There's so much I didn't even realize was at my disposal until I hopped on a call with two Audiense representatives. **What problems is Audiense solving and how is that benefiting you?** We use Audiense to help inform audience profiles and uncover specific characteristics around who we target in our marketing campaigns. We consider over-indexing brands, people, locations, etc. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘‹ Thank-you for your review of Audiense! Segmentation is key to uncovering actionable insights, we're happy to see you feel the same way about granular data πŸ™Œ ### 30. Great resource **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Audiense?** Great resource for the team to identify relevant audiences and help inform strategy for clients **What do you dislike about Audiense?** Price could be a lot more competitive compared to other resources **What problems is Audiense solving and how is that benefiting you?** identifying new audiences and supporting strategy **Official Response from Josephine Durney Jimenez:** > Hi! πŸ—Ί Thank-you for your review of Audiense! We love hearing that the platform is useful in informing strategy for your clients ⚑️ To discuss pricing, please speak to your account manager, or contact help@audiense.com ### 31. A unique Solution. Can be a killer, if the Pricing can be right. **Rating:** 4.5/5.0 stars **Reviewed by:** Senthilvasan M. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2021 **What do you like best about Audiense?** The depth of the segmentation information. **What do you dislike about Audiense?** Pricing, Package Structure and sometimes it is not efficient in giving hashtag based results. **What problems is Audiense solving and how is that benefiting you?** We match the psephological and public policy related physical surveys to the online trends. This is to build a correlation model that can give a clear view of the sentiments based on Social Media Trends **Official Response from Josephine Durney Jimenez:** > Hi Senthilvasan! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of Audiense, we're glad to hear our deep segmentation is of value to you! If you have further feedback on the 'hashtag based results', please let us know at productrequest@audiense.com ### 32. An incredible tool to grow your social media community! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Audiense?** The Audiense dashboard, filters, and community insights functionality is the perfect way to expand your social media reach and to grow your community! **What do you dislike about Audiense?** I wish they would have kept the virtual tutorials with their teams, live, as opposed to recorded. **Recommendations to others considering Audiense:** Try to use the online tutorials and also compare your Twitter following with other influences to increase your relevant outreach within your community. The reporting functionality is also outstanding! **What problems is Audiense solving and how is that benefiting you?** No problems whatsoever, and I have substantially grown my Twitter followers and ratio using Audiense. **Official Response from Josephine Durney Jimenez:** > Hi! 🌱 Thank-you for your review of Audiense! We're glad that the platform is able to help you with expanding your social media reach and growing your community πŸ’— Your feedback regarding virtual, live, tutorials is being passed to the team! If there's something specific you would like us to cover, let us know via productrequest@audiense.com ### 33. Great tool, needs more explanation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Audiense?** I think the insights that you can get from Audiense insights are amazing: The personality tab, the socioeconomics and the intergration with trac is really useful for a lot of the marketing teams I work with. A lot of my charity/ngo clients also comment on using the influencers tab a lot for identifying people they would like to affiliate with. **What do you dislike about Audiense?** The help docs can be a little confusing, and I have found a couple that seem like they contradict each other (might just be me not getting it). For example I still can't figure out why the socioeconomics are sometimes the same across all of the baselines, and this article https://help.audiense.com/hc/en-gb/articles/360020063211-Why-are-the-socioeconomics-the-same-as-the-baseline-Across-all-segments- doesn't give much info. It can sometimes cause issues when clients question excessively about how things are calculated. **What problems is Audiense solving and how is that benefiting you?** Most of my clients use it to understand who is engaging with their campaigns but there's increased interest in using connect with their twitter ads. **Official Response from Josephine Durney Jimenez:** > Hi! 🌱 Thank-you for your review, we love to hear about your use of Audiense to help clients, particularly to see the use-case with NGOs and charities πŸ’— We have since updated how we collect/present socio-economic data in Audiense. Therefore, the issue you described is now a rare occurrence. Additionally, we updated our user-guides, so the article below should now be more helpful. If you require further assistance, please reach out to us at help@audiense.com ### 34. Big Audiense Fan Here **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah B. | Head of Research, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Audiense?** Very easy to use. Flexible analysis and reporting, which allows us to surface the most important insights. Audiense regularly add new features to the platform, which keeps the tool relevant. **What do you dislike about Audiense?** Very little. We would like to be able to merge audience segments, which isn't currently possible. **What problems is Audiense solving and how is that benefiting you?** We are able to understand audiences and key segments within them, which improves our recommendations to clients **Official Response from Josephine Durney Jimenez:** > Hi Sarah! πŸ‰ Thank-you for your review, and being a fan of what we do at Audiense 😁 It's true! We do regularly add new features, and merging audience segments is a feature on our horizon! Stay tuned! 🌞 ### 35. Audiense is the world's number one audience intelligence solution - 2020 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Chief Operating Officer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2020 **What do you like best about Audiense?** Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals. **What do you dislike about Audiense?** I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer. **Recommendations to others considering Audiense:** The Insights section of Audiense is truly un-equalled in terms of providing deep, nitty-gritty guidance about specific segments. **What problems is Audiense solving and how is that benefiting you?** We are finding ambassadors for the brands, banks and financial services groups we work with (using the Influencers tab on the Insights dashboard. We are identifying individuals who command attention/drive awareness on topics amongst finely vetted subject matter expert groups. We are able to really dig deep and find current thought leaders using Audiense. **Official Response from Josephine Durney Jimenez:** > Hi!! 😎 Thank-you for your review of Audiense! We love to hear that our platform is extremely useful into understanding the audiences behind conversations✨ Please could you provide more details on what you would like as a fleshed out 'dossier style' breakdown of individuals, let us know via productrequest@audiense.com ### 36. Love Audience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Audiense?** I love most getting 'personality', media affinity which helps a lot. **What do you dislike about Audiense?** Limited to twitter. would be helpful if it had Facebook **What problems is Audiense solving and how is that benefiting you?** i wanted to find out the difference between bongbong marcos and Leni robredo supporters. **Official Response from Josephine Durney Jimenez:** > Hi! 🧠 We're glad to hear that you find the personality traits and media affinities useful in your role! We enrich our data were compliantly possible, to find out more, read below. ### 37. Great solution and brilliant team **Rating:** 5.0/5.0 stars **Reviewed by:** Edward James B. | Founder & Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Audiense?** Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really open and responsive but have taken our recommendations and suggestions on board - this is what a real partnership looks like. Secondly - this level of service is reflected in the solution itself, and its our choice of social audience segmentation tool because of the range and usefulness of features. **What do you dislike about Audiense?** Nothing to complain about during our many years working with them. **Recommendations to others considering Audiense:** Take a look at the Audiense blog to see some great examples of how the platform can be used. **What problems is Audiense solving and how is that benefiting you?** Audience segmentation of social audiences and some initial audience analysis is our main use here. The IBM Watson integration has also increasingly become useful in our work. **Official Response from Josephine Durney Jimenez:** > Hi Edward!! 🌈 Thank-you for your glowing review of Audiense and our team! πŸ’— If you have any further feedback, you know what to doπŸ‘©πŸΌβ€πŸ’» ### 38. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren S. | Behavioural Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Audiense?** Media affinity lists and consumption behaviour **What do you dislike about Audiense?** Sometimes segments only differ by location but are predominately hold similar interests, affinities, consumption behaviours etc. **What problems is Audiense solving and how is that benefiting you?** Understanding which influencers and companies to partner with so to reach our intended audience **Official Response from Josephine Durney Jimenez:** > Hi Lauren! πŸ€Έβ€β™€οΈ Thank-you for your review of Audiense! Media affinity lists in combination with the categories in Influencers & Brands are a powerful combo ⚑️ Some segments might see a strong basis in location if that is a driving factor between them, however, this isn't always the case. Feel free to reach out to the team for assistance at help@audiense.com ### 39. Audiense is good, it can bring out interesting data. **Rating:** 3.5/5.0 stars **Reviewed by:** Gonzalo A. | Social Listening Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Audiense?** I find it a very interesting tool to get potential from Twitter and see which segments are really interesting. **What do you dislike about Audiense?** The data is often inferred from those accounts that are open, so it may not be representative. **What problems is Audiense solving and how is that benefiting you?** Obtain the different segments we can target. Apart from getting the interest rates I can get. **Official Response:** > Hello Gonzalo, thank you for your feedback, glad to hear you are making the most out of our segmentation capabilities. ### 40. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Audiense?** Love that you can build audiences in a variety of different ways. Makes the approach flexible, and understanding my audience demographics and influences are easy to learn and explain to others. **What do you dislike about Audiense?** Lack of flexibility when it comes to reporting/sharing/exporting. Sometimes I just need something short and sweet but the tool limits you in that capacity. Can usually only share a complex link or a HUGE report. Even the distilled version is 20 pages long. **What problems is Audiense solving and how is that benefiting you?** Better clarity into my target audiences. Makes it easier to craft strategies and relevant content for my audiences. The ROI is time saved, and a more tailored PR/marketing approach. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘‹ Thank-you for your review of Audiense! We love the boolean logic to creating audiences too 😎 We're working towards more flexibility and customisability in our downloadable/shared reports, if you have further details in mind, please let us know via productrequest@audiense.com ### 41. Powerful tool for Audience Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Audiense?** - Fantastic product team - Number of ways to build your audience (interests, keywords, emails, personality traits) - Ability to segment audiences via different techniques (interconnectivity VS affinity) - Volume of data points from which to understand your audience/general versatility - Ability to compare unique users across audiences **What do you dislike about Audiense?** - Wish for the ability to merge segments **What problems is Audiense solving and how is that benefiting you?** Audience identification, segmentation and profiling **Official Response from Josephine Durney Jimenez:** > Hi! ⚑️ Thank-you for your review of Audiense! We love our product team too πŸ’— We're super proud of our segmentation methods, and we're glad they provide value to you as well. Merging segments is within our roadmap...watch this space! πŸš€ ### 42. A great tool to explore new audiences for your brand/project. **Rating:** 4.5/5.0 stars **Reviewed by:** Gerardo M. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Audiense?** Audiense it's very helpful as a starting point to define your audiences for your brand or for individuals in a conversation about the topics you care about. The options to group in clusters the main characteristics of your audience help you to define the strategic route to explore in deep how they are, what's their behaviour and the kind of media they consume. The part that I like most it's about the personality insights powered by IBM Watson. **What do you dislike about Audiense?** I'd like to have the possibility to add information from other sources instead Twitter or Social Listening Unique users. When I received a tour from the tool I discovered how the information is integrated in the platform and that's very important to have it clear as an end user. **Recommendations to others considering Audiense:** One of the best option available in the audiences market. **What problems is Audiense solving and how is that benefiting you?** Audience profiling for several customer needs in the Digital Marketing Agency. Using twitter accounts or social media listening unique users about a topic is the best way to use it for the business intelligence and strategic planning team. This tool can be also used for the Influencer marketing team, with good insights about the infkuencers communities. **Official Response from Josephine Durney Jimenez:** > Hi Gerado! πŸ‘‹ Thank-you for your review of Audiense! It's great to see how helpful our platform has been to defining audiences, and the use of segmentation in your work and strategy. We love the personality traits too 🧠 Please could you outline in more detail what information from other sources you would like to upload into audience, send it to productrequest@audiense.com ### 43. Quick High Level Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Audiense?** The report generates fairly quickly & media/influencer affinities is useful to understand an audience better. I also appreciate the benchmarking provided in certain sections. **What do you dislike about Audiense?** Segments are not very useful, the naming is always way off and it's hard to really get a deeper look into each one to determine their uniqueness. There's also an abundance of data points, some of which are very random & often misleading (i.e., desktop usage & city). Also, I wish there was more ability to track custom hashtags & conversation topics. **Recommendations to others considering Audiense:** It's a decent option **What problems is Audiense solving and how is that benefiting you?** Replacement for Affinio & to better understand an artist's or track's social audience to determine targeting & placement strategies. **Official Response:** > Hello, thank you for your feedback, it is appreciated! To help in the future with regards to segment names, they are auto-named based on distinctive bio-keywords and serve as a suggestion to define the audience. We encourage users to interpret the results of individual segments, use the baseline feature to draw out unique points, and re-name (or even change the colour) of segments to something more relevant to their understanding e.g. 'run,running' could be edited to 'Runners' In the full version of Audiense, you can create reports on Conversations including hashtags, keywords, and URLs. However, if you would like to monitor conversations more closely, you can do this in our Connect platform in the Monitoring section. We're sorry to hear that you have found the quantity of data points to be too many, if you would like help in interpreting insights, reach out to us and we can schedule a screen-share. ### 44. Raised $500k in 3 Days for our Non-Profit **Rating:** 5.0/5.0 stars **Reviewed by:** Cliff W. | Sr Director of Portfolio Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2021 **What do you like best about Audiense?** Audiense is one of the most powerful Twitter marketing tools on the planet. I am able to run various campaigns and find my target customer. I use this tool daily. **What do you dislike about Audiense?** I wish they would add even more features to the platform. **Recommendations to others considering Audiense:** If you are running Twitter ads or want to run an influencer marketing campaign, this is the tool to use. **What problems is Audiense solving and how is that benefiting you?** I ran a campaign last year in hopes to raise $500,000 for our non profit over a 6 week campaign period. Not only did we raise $500,000 in 3 days with Audiense we ended raising over $1,000,000 dollars for our organization. I would not have been able to do this without Audiense. We also generated over 20 million impressions and many celebrities interacted with our brand during the campaign. Audiense is a truly special platform. **Official Response from Josephine Durney Jimenez:** > Hi Cliff!! πŸ’— Thank-you so much for your review of Audiense, and for providing this case-study of the value that the platform brought to your campaign! 🌱 Please provide more detail on the features you would like to see by reaching out to productrequest@audiense.com ### 45. Functionality great for audience insight, but heavily weighted towards twitter **Rating:** 2.5/5.0 stars **Reviewed by:** Stephanie H. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Audiense?** ability to download lists of tiktok users, this helped us greatly with narrowing down and focusing our latest research piece. **What do you dislike about Audiense?** reliant on Twitter data, a platform that we dont use much **Recommendations to others considering Audiense:** A great tool for getting to know your audience better. Taking data from platforms that you currently use and allowing you to use these learnings when rolling our new platforms, or when deciding appropriate messaging for upcoming campaigns. **What problems is Audiense solving and how is that benefiting you?** We have used the platform to conduct research on new platforms such as tiktok, most recently we used this to form a report for the National Education Union **Official Response from Josephine Durney Jimenez:** > Hi Stephanie, thank-you for your review! 😸 We are looking towards compliantly broadening our data sources where possible, whilst we work on this, you can learn more about our methods in the resource below. Also, we love hearing about your particular use-case and client, well-done with the report! πŸ™Œ ### 46. Amazing Twitter application! **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | Engagement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Audiense?** -Batch unfollows -Best time to tweet -Custom audience creation **What do you dislike about Audiense?** -Initial onboarding was challenging at first **What problems is Audiense solving and how is that benefiting you?** NA **Official Response:** > Hello Tony, thank you for taking the time to share your positive experience using Audiense! And happy to hear you are now a platform expert. ### 47. The platform has been very useful as both a sales and insight tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Audiense?** Getting a macro look into my audiences, especially the content they have been sharing **What do you dislike about Audiense?** Sometimes the categorisation name of the different segments the platform spits out don't quite compute (requiring editing) **What problems is Audiense solving and how is that benefiting you?** It is a valuable tool for both audience analysis prior to campaign launch + it is a useful sales tool allowing us to visualize our audience targeting ideas to the client **Official Response from Josephine Durney Jimenez:** > Hi! 🦚 Yes, the macro look into audiences via segments is so important! The segments are auto-named based on distinctive bio-keywords of the audience members themselves. This works as a starting point, but we advise taking a human eye over the insights as you might find a more appropriate name and want to edit the label yourself!😌 ### 48. Powerful segmentation tool with certain limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Audiense?** The ability to dive deep into specific clusters and flexible benchmarks are among the best from different segmentation tools I've used. **What do you dislike about Audiense?** The pre-built categories feel limited, and it's unclear how they are curated. The biggest gripe of all is the inability to write your own boolean strings directly in the tool. Instead, you need to rely on the click-and-play query making built in the platform (or subscribe to their partner social listening provider, Pulsar), making it difficult to look up something made up of common keywords. **What problems is Audiense solving and how is that benefiting you?** The best use case is audience segmentation for Twitter to understand better who is talking about a particular keyword or topic, and looking at not only their demographics but the handles/topics they're interested in. **Official Response from Josephine Durney Jimenez:** > Hi! ⚑️ Thank-you for your kind reviews and that you find our clusters and benchmarking to be among the best!! Please could you outline to productrequest@audiense.com your query regarding 'pre-built' categories so we can understand what you're referring to? In the meantime, your comment regarding boolean logic is something I have passed onto our team! ### 49. Excellent tool for creating digital archetypes and better understanding audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Emilio S. | Director of Audience Research and Evaluation, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Audiense?** Since its design and conceptualization, the Interactive Museum of Economics (MIDE) has been characterized by establishing a permanent dialogue with its audiences, allowing it to place them at the center of its decisions. To this end, it has a dedicated full-time area to better understand its visitors and users through audience studies, research, and evaluation. Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems. Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits. Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service. **What do you dislike about Audiense?** So far, we have liked everything about Audiense Insights. **What problems is Audiense solving and how is that benefiting you?** Audiense Insights allows us to better understand our current and potential audiences in digital ecosystems. **Official Response from Josephine Durney Jimenez:** > Hola! 😁 Muchas gracias por su review con tanto detaille! We love to hear how you used our platform to understand your audience to new depths, and explore the insights and characteristics of the segments. We really value your time and feedback here πŸ’— ### 50. great social listening tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Audiense?** audience segments are really useful and help identify missed markets **What do you dislike about Audiense?** sometimes difficult to navigate around site **What problems is Audiense solving and how is that benefiting you?** difficult to navigate but useful info **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘‹ Thank-you for your review of Audiense! We love to hear that the platform is helping you to uncover those missed markets 🌱 (although, we prefer to call ourselves an audience intelligence platform 😎) If you have further suggestions regarding navigating the platform, please let us know via productrequest@audiense.com ## Audiense Discussions - [What is the best way to grow my account?](https://www.g2.com/discussions/what-is-the-best-way-to-grow-my-account) - 1 upvote - [Where can I learn more?](https://www.g2.com/discussions/where-can-i-learn-more-5365f0e4-7d6e-4703-80c7-3f16e62e8c52) - 1 upvote - [How is Affinio software used?](https://www.g2.com/discussions/how-is-affinio-software-used) - 1 upvote - [What is the interest graph?](https://www.g2.com/discussions/what-is-the-interest-graph) - 1 upvote - [How does Affinio work?](https://www.g2.com/discussions/how-does-affinio-work) - 1 upvote - [View Audiense pricing details and edition comparison](https://www.g2.com/products/audiense/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+17%3A20%3A26+-0500&secure%5Bsession_id%5D=469ac2c1-9ef5-4b44-94aa-aa2dd2d87580&secure%5Btoken%5D=e5431a361c85fb3d999ee66c6bef81808793a706aefbe8da733ebac1f2c6aac7&format=llm_user) ## Audiense Features **Social Analytics** - Competitor Analysis - Follower Analysis - Hashtag Analytics - Sentiment Analysis **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Audiense Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,630 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,564 reviews)