--- title: Audiense Reviews meta_title: 'Audiense Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 247 reviews by the users' company size, role or industry to find out how Audiense works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 247 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Audiense Reviews **Vendor:** Audiense **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 247 ## About Audiense At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour β€œin the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management ## Audiense Pros & Cons **What users like:** - Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication. (5 reviews) - Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications. (5 reviews) - Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations. (4 reviews) - Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations. (4 reviews) - Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably. (3 reviews) - Users appreciate the **flexible audience segmentation** of Audiense, gaining deep insights into behaviors and preferences. (3 reviews) - Customer Support (3 reviews) - Ease of Use (3 reviews) - Users value the **detailed audience insights** of Audiense, enhancing client presentations and understanding of audience behaviors. (3 reviews) - Insights Discovery (3 reviews) **What users dislike:** - Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements. (1 reviews) - Users find the **complex features** of Audiense overwhelming, making navigation challenging initially. (1 reviews) - Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense. (1 reviews) - Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation. (1 reviews) - Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences. (1 reviews) - Difficult Navigation (1 reviews) - Email Issues (1 reviews) - Export Issues (1 reviews) - Users feel the need for **improved audience search capabilities** and better editing options for refined results. (1 reviews) - Users find the **learning curve steep** , as navigating Audiense's numerous features can be initially overwhelming. (1 reviews) ## Audiense Reviews ### 1. Actual Audiences Archetypes **Rating:** 4.5/5.0 stars **Reviewed by:** Alberto I. | Manager Research, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Audiense?** I like that gives a quick snapshot of interest and profiles. I like the clusters as well. **What do you dislike about Audiense?** I can't add in Facebook into the same account. I can't filter out geography after i build it. Lastly, sometimes the clusters seems very similar so hard to distinguish why they were separated. **Recommendations to others considering Audiense:** Interesting way to actually look at an audience. Breaks down who is following you and their interest. It is not as generic like other social listening platforms. **What problems is Audiense solving and how is that benefiting you?** Who is our audience. What do they like. ### 2. Great Audience Segmentation Tool for Social Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandra W. | Digital Media Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** Run reports based on social following, shared content links, or topical search of social platforms. Reports generate within 24 hours and provide lots of exportable, topline graphics. Makes it easy to see top segments or clusters of a social audience, and determine influencers, top content, and more. **What do you dislike about Audiense?** Reports must be run by single channel at a time (Twitter, Pinterest, Facebook) rather than in an aggregated view. **Recommendations to others considering Audiense:** The company makes regular updates (monthly or bi-monthly) to improve the product and genuinely considers client feedback. Very easy to work with, and the product just keeps getting better with use. **What problems is Audiense solving and how is that benefiting you?** Greatly helps in audience segmentation to build personas and develop social content. Also useful to identify social influencers or evaluate sponsorship potential. ### 3. Excellent Audience Planning Tool for Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Sam G. | Strategic Planner, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2016 **What do you like best about Audiense?** Ability to understand content consumption and behavior of online audiences not seen in a social listening platform. We can gain insights on lurkers and those who don't actively engage but still consumer regularly **What do you dislike about Audiense?** Instagram tightening its API is causing issues for many people, but it was the hottest social platform Affinio was able to audit. **Recommendations to others considering Audiense:** There is no right or wrong way to use the tools, it's very specific to what you need to accomplish. We use Affinio for various applications such as audience segmentation and content optimization. The better you understand the platform, the more useful it will be for you, so it is worth checking out and spending some time exploring. **What problems is Audiense solving and how is that benefiting you?** We are able to use this tool to actually inform our segmentations strategies through understanding the different types of people engaging with our brands. It helps build our content strategies by helping us see what types of content gets the most engagement within a specific audience so we can optimize. It also helps us understand the differences between our brands and the competition based on the the difference in social audience. This tool has become invaluable to our agency and our clients. ### 4. Powerful SM audience research tool for those that know what to do with it **Rating:** 4.0/5.0 stars **Reviewed by:** Josh K. | Speaker: B2B Social Media Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2016 **What do you like best about Audiense?** Affinio is built by a growing and capable team that gives a damn about unlocking the potential of the social web. The team is very helpful and passionate about helping their customers win. I like the ease of slicing and dicing the data inside the dashboard (the number of reports you can build is endless), and the ability to export data to aid in building targeted audience segments. **What do you dislike about Audiense?** Losing Instagram functionality (many tools did too) was a major blow, as Affinio only collected data across Pinterest, Twitter, and Instagram at the time. **What problems is Audiense solving and how is that benefiting you?** We're trying to identify audience segments and valuable users for targeting, outreach, and general understanding. We're using the information to build social media content strategies for clients. ### 5. Amazingly insightful. Instantly **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | EVP Insight, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** It's crazy how much INSIGHT this tool provides into consumers. And how quickly it does it. What used to take weeks is now done in an hour. And it's WAY more actionable than before. **What do you dislike about Audiense?** It made me realize how important and useful Twitter data could be if used in the right way. It's become CENTRAL to our well funded and well established insight team. But I wish that same insights were possible from other social media sights. **Recommendations to others considering Audiense:** Just try it. You'll be blown away **What problems is Audiense solving and how is that benefiting you?** Understanding audiences, segmentation, targeting marketing, product development, brand partnerships ### 6. Terrific platform (and even better service) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Audiense?** An immensely powerful platform, but easy to use for all the daily and routine tasks. The Audiense team were fantastic about working with us to develop custom functions, reports and even with the evaluation. Thanks to them, we did some award-winning work that wouldn't have otherwise been possible. **What do you dislike about Audiense?** There's a steep learning curve, but once you use it a few times, it'll become habit. **Recommendations to others considering Audiense:** Lots of training. And use it regularly. There's a learning curve, but after one or two sessions, it'll be second-nature. **What problems is Audiense solving and how is that benefiting you?** Finding and monitoring very specific niche segments Automated monitoring and response Integration into larger campaign and CRM **Official Response from Josephine Durney Jimenez:** > Hi! πŸ¦„ Thank-you for your glowing review and appreciation of our team!! πŸ’— We work hard to enable users, such as yourself, to be able to retrieve as much value as possible from the Audiense platform ✨ ### 7. Exciting and Insightful. **Rating:** 4.5/5.0 stars **Reviewed by:** Ina V. | Senior Data & Insight Analyst, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2016 **What do you like best about Audiense?** The ability to understand audience affinities and build brand personas that feed into content and marketing strategies. **What do you dislike about Audiense?** The fact that reports don't update in real time so I can monitor changes in audience, content, etc. **What problems is Audiense solving and how is that benefiting you?** Audience research, profiling and content creation. ### 8. Very good experience, both in the way of using the tool and in the analyses it provides. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2016 **What do you like best about Audiense?** The details it provides about Twitter communities, geolocation, and the ability to run micro-segmented campaigns. **What do you dislike about Audiense?** Sometimes when we have wanted to do an analysis of a day, there has been some inconvenience due to time zone differences. **Recommendations to others considering Audiense:** As a tool for analyzing the Twitter community, it is exceptional for deeply understanding the customer community and carrying out more effective micro-segmented actions. **What problems is Audiense solving and how is that benefiting you?** We have always been given personalized attention that has allowed us to resolve any possible issues that may have arisen. It has allowed us to analyze our clients' Twitter communities in depth, so that by better understanding the community, we can define much more effective tactics. **Official Response from Josephine Durney Jimenez:** > Hello! Thank you very much for your kind words! πŸ’ƒ ### 9. Great and innovative tool **Rating:** 4.5/5.0 stars **Reviewed by:** Johary R. | Global insights director, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2016 **What do you like best about Audiense?** The tool is extremely innovative, it allows you to generate insights that we could not get before. We were extremely happy to finally have the possibility to study our Twitter followers. **What do you dislike about Audiense?** No business follow up. The absence of a new business director was a bit of an issue for us, **Recommendations to others considering Audiense:** Enjoy the tool :) **What problems is Audiense solving and how is that benefiting you?** We help our clients to understand the digital behavior of their customers. **Official Response from Josephine Durney Jimenez:** > Hi Johary! 🌿 Thank-you for your review and recognise our efforts in continuing to innovate within Audiense πŸ’— ### 10. It allows you to understand your audience's world faster than any other tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** I love the faux newsfeed where I can see tribes world. **What do you dislike about Audiense?** I don't like that it takes time to generate a report--a lot of stuff ends up being too last minute to use Affinio. **Recommendations to others considering Audiense:** N/A **What problems is Audiense solving and how is that benefiting you?** We are trying to understand our audience's in a smarter way. I think Affinio allows us to know who we're talking to better. I also like that it taps in lurkers. ### 11. Powerful product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2016 **What do you like best about Audiense?** It has reports built in that make it really easy to find influencers within particular industries. You can choose to find more information out about your followers, or find new influencers. **What do you dislike about Audiense?** I do wish that the free version had a few more features other than basic reporting. I would have been more excited to pay to use the service if I had a few days of full use before buying the product. However, what they give is very much adequate for the fact that it's free for basic services. **What problems is Audiense solving and how is that benefiting you?** I'm trying to increase the reach and effectiveness of my posts. I've realized I can target specifically based on the insights gained from their reports. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of Audiense! Identifying influencers relevant to your audience is key to a great strategy, we're glad to hear you feel the same! Our free access is now even more extensive, including multiple free reports, and input filters. You can even trial the full platform for free too πŸ‘€ ### 12. So important to our content strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** I love how it removes the need for a keyword-based query for most report types. **What do you dislike about Audiense?** I dislike how it's limited to only a couple social networks **Recommendations to others considering Audiense:** Do it! It's a game-changer for audience-centrilc marketing today. **What problems is Audiense solving and how is that benefiting you?** Content strategy, influencer strategy, media planning, ### 13. Improving how to use social media reporting. **Rating:** 4.5/5.0 stars **Reviewed by:** Hyacinth S. | Senior Content Editor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2016 **What do you like best about Audiense?** The clean interface and speed at which reports can be generated. **What do you dislike about Audiense?** Navigating to the right report takes a bit of time but once you become familiar with the path it gets easier. **What problems is Audiense solving and how is that benefiting you?** The ability to compare quickly and easily the progress of our competitors. The opportunity to use the concise and accurate information generated in reports to drill down and identify certain followers and market trends. **Official Response from Josephine Durney Jimenez:** > Hi Hyacinth! 🌷 Thank-you for your review of Audiense! Finding reports and audiences in Audiense has since improved, and we include a search bar in each dashboard to help you get to your destination more quickly 🏎 ### 14. Great Tool For Businesses Starting With A Small Following **Rating:** 3.5/5.0 stars **Reviewed by:** Cam G. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2015 **What do you like best about Audiense?** Easy to follow and unfollow users, and very simple to filter followers and following based on criteria such as date of last tweet, time since you followed them, etc. This makes it pretty easy to see which users won't be following you back, and which users you can focus on building a relationship with. **What do you dislike about Audiense?** Some of the newer tools require additional licenses or fees, which is a bummer, but this doesn't directly affect my usage with the functionality I initially bought, which has been good. **Recommendations to others considering Audiense:** Certainly worth a try for other businesses. There are cheaper/free tools that do a fraction of the work that SocialBro does, but if rapid & sustainable growth of a relevant audience is what you're after, this is the tool to go for. **What problems is Audiense solving and how is that benefiting you?** We are building a Twitter following for a B2B SaaS company, while trying to keep our social circle real, relevant, and engaged. So far, SocialBro has been a key component in achieving all 3 of these things, since we aren't going after dead account or spam. **Official Response from Josephine Durney Jimenez:** > Hi Cam, Thank-you for your review, and for showing up for small businesses! We have since made our plans clearer, so that you can gain value from the free, medium, or upper tier plan, depending on your needs. We hope you're continuing to succeed and grow! 🌱 ### 15. Great "Listening & Insights" features **Rating:** 3.5/5.0 stars **Reviewed by:** Jess M. | Account Supervisor, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2015 **What do you like best about Audiense?** SocialBro is a very easy to use solution for monitoring client Twitter profiles . The offerings are broken up into three areas: Listening & Insights, Social Marketing and Twitter Advertising. I have only used it for Listening & Insights, and found it to be a useful product. One of the coolest and powerful features is that you can input customer email addresses to see if they have Twitter accounts so that you can very quickly and easy follow and engage with them. You can also research information about your followers, such as where they live and their professions. If you’re going to use SocialBro for Twitter advertising, it will help show the ROI of your ad campaign so that you can measure it against your goals. This solution, like many others, offers a couple different monthly programs at different prices depending on your business’s needs. The cheapest is under $20 per month, making it an affordable option even if you’re just monitoring one account. I also really like the blog that SocialBro publishes. It’s full of really great content and shows that it’s a forward thinking company with a lot of helpful insight to offer to customers. **What do you dislike about Audiense?** SocialBro combines the benefits of many other Twitter tools, but it’s limited in that you can only analyze Twitter. It would be amazing if it could provide the same insight for Facebook, Instagram, and other social media sites. Since there are other services available that do this, SocialBro may not be the right service for you if you need to monitor across more platforms than Twitter. **Recommendations to others considering Audiense:** Compare it to other services that offer monitoring across multiple social media platforms before you commit. **What problems is Audiense solving and how is that benefiting you?** SocialBro takes the guesswork out of managing a client's Twitter profile. It helps you analyze users to find out who is influential and then helps you determine the best time to post and the type of content they like so that this content can reach the most important people following the account. This helps me create more engaging content and maximize visibility. Doing so can help an account gain more followers and retweets and reduce the number of people unfollowing or ignoring the account.Most if not all clients are focused on making their Twitter accounts active and engaging, so SocialBro is a great solution. **Official Response from Josephine Durney Jimenez:** > Hi Jess! Thank-you for your detailed review, and we love to hear that you enjoy our blog (it means a lot to us)! Due to data restrictions, and our high standard of compliance and insight, we can't yet provide the same level of data across all platforms, but we are working on broadening our sources where possible. You can read more about this below. ### 16. Foundation of our Brand segmentations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** We have very effectively used Affinio, in conjunction with other data sources, to build Brand segmentations. What is fantastic about Affinio is that it creates segments based on the data rather than a researcher pre-determining the segments. It also super quick and easy to use. **What do you dislike about Audiense?** Currently (and i know they're working on it), you can't combine other data in the Affinio platform. **What problems is Audiense solving and how is that benefiting you?** Brand segmentations, campaign effectiveness, competitor understanding, brand crossovers (for partnerships). ### 17. Best value social media product on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Peter C. | Co-Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2016 **What do you like best about Audiense?** The product has a full deep set of features which allow you to cut through the noise of social media. **What do you dislike about Audiense?** It took some time to get use to how to use the product. **Recommendations to others considering Audiense:** Use it, it's the best on the market. **What problems is Audiense solving and how is that benefiting you?** Growth, that's all that matters. We mainly use Audiense to find and filter our target market out. **Official Response from Josephine Durney Jimenez:** > Hi Peter! πŸ§šβ€β™€οΈ Thank-you for your review, 'cut through the noise' is exactly how we would describe it too 😎 If you ever need assistance with how to use Audiense, please reach out to help@audiense.com ### 18. A very insightful platform with great visuals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2016 **What do you like best about Audiense?** It quickly helps you to understand huge amounts about your audience groups and those of your competitors or industry. The way it visualises the data makes it easy to articulate the key insights. **What do you dislike about Audiense?** It is limited to Twitter and Pinterest currentlt **What problems is Audiense solving and how is that benefiting you?** Understanding and confirming audience passion points, motivators and preferred channels to help with comms strategies. ### 19. Affinio Product Review - UM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2016 **What do you like best about Audiense?** - Customer support above all. - Easily-navigable UX - Ability to export and share reports - Monitor feature - Uniqueness within tribes filter - Helpful (?) tips **What do you dislike about Audiense?** nothing comes to mind right now, I'd like to see cross-platform reports, but I understand the limitations there are not on Affinio's end. **What problems is Audiense solving and how is that benefiting you?** Affinio helps us understand things about audience that were previously unknown. Who and what people follow is a great indicator of how they navigate the world and what's important in their lives. Affinio is best to uncover answers that aren't obvious when looking at a target audience. ### 20. Finding the audiences that matter and the people that matter to those audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2016 **What do you like best about Audiense?** It's a platform that promotes analytic creativity Wonderful and helpful staff Really responsive to user input, with frequent updates reflecting those conversations A truly unique way to understand your audiences **What do you dislike about Audiense?** Somewhat limited by only being able to look at one social media platform at a time It would be great to have a little more control including and excluding audiences **What problems is Audiense solving and how is that benefiting you?** Audience identification Influencer identification Issue mapping ### 21. Easy and Informative **Rating:** 4.0/5.0 stars **Reviewed by:** Katie P. | Marketing Director, Security and Investigations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2016 **What do you like best about Audiense?** I really like that you can really take a look at your competitors on Twitter and make your decisions based off of that. It is hard sometimes to really make an effective social strategy when you are starting from scratch. Taking a look at your competitors, their audience and such can really enable you to make the right decisions for an effective campaign. I also really love how you can get insights ad to the times that your audience would have the most reach. This is crucial especially when doing paid social advertising. You want to make sure you are targeting correctly and doing so at the right times. **What do you dislike about Audiense?** There isn't much to dislike. It is a good product and very easy to use. Set up can take a little time. You don't just create an account and go, you give information and they get it started for you which I'm not a huge fan of. If I want to try it, I want to try it then before continuing to search for something else. **Recommendations to others considering Audiense:** Really think about what your company needs in terms of social media. If you are having trouble deciding or arent sure where to start, SocialBro is really effective in helping you establish a jumping off point. **What problems is Audiense solving and how is that benefiting you?** Targeting our audience and the audience of our competitors and getting in front of them as much and as often as possible. Listening to what our customers are saying about us and monitoring that so that we can respond appropriately and in a timely manner. Scheduling posts so that we know we are still active and in front of consumers even when we are busy with other things. **Official Response from Josephine Durney Jimenez:** > Hi Katie, we love to hear that you're making data-driven decisions πŸ‘ We aim to provide tailored value from the start in Connect, however, you can find pre-made segmentation reports to explore in Insights before creating your own now. We hope you strategy is continuing to go strong πŸ‹οΈβ€β™€οΈ ### 22. Useful product, excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2016 **What do you like best about Audiense?** Insights that are not available elsewhere. Ease of use Highly dedicated team that is always second-guessing our requirements and proactively giving advice/ideas. **What do you dislike about Audiense?** Dislike is a strong word. I'd say we look forward to some small improvements in the product that would make it more efficient for us. (Discussed in person). **Recommendations to others considering Audiense:** Incredibly useful tool for understanding your audiences better. A brilliant team that is constantly looking to improve. **What problems is Audiense solving and how is that benefiting you?** Confidential **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘‹ Thank-you for your review, and we're glad to hear you find Audiense easy to use, as well as our key insights πŸ”‘ Our team continues to be there to support you in your needs! Please continue providing feedback to your account manager so we can look towards improving πŸ’— ### 23. An interesting tool with many posibbilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2016 **What do you like best about Audiense?** The community tools are very well designed and could help a lot to work with your community every day **What do you dislike about Audiense?** ItΒ΄s no easy to export or import data base from another sources **What problems is Audiense solving and how is that benefiting you?** We manage easily our community **Official Response from Josephine Durney Jimenez:** > Hi! Thank-you for your feedback! We believe we have made importing/exporting easier with clearer directions, and user-guides to assist you. Please reach out to help@audiense.com if you require further assistance. πŸ™ ### 24. Great Product w/ Amazing Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2016 **What do you like best about Audiense?** I love the flexibility of the product. You can upload custom lists, use boolean or specific handles. **What do you dislike about Audiense?** While it's nice to custom name segments, I would prefer an auto degenerate name with the ability to adjust. **Recommendations to others considering Audiense:** It's great! **What problems is Audiense solving and how is that benefiting you?** Audience Insights/Audience Analysis ### 25. SocialBro : A Review **Rating:** 4.5/5.0 stars **Reviewed by:** Thejdeep G. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2015 **What do you like best about Audiense?** - Ability to search for relevant followers based on influence score - Analyse a competitor. Know his follower count and others - Suggests best times to tweet for maximum reachability - Beautiful insights - Send DMs to bulk audience - A little pricey **What do you dislike about Audiense?** - Complicated learning curve for the average user - Relatively lesser feature set - Does not provide insights to spread influence - Confusing. Could have a better interface **Recommendations to others considering Audiense:** I highly recommend SocialBro for social media marketing professionals and other organisations. It’s an extremely powerful Twitter tool that is amazingly full of features, and will definitely help you improve Twitter engagement with the right optimization strategies. There is a learning curve attached to using it, as some features require a bit of tweaking and setting up, but if you are slightly inclined to technology then this shouldn't be a problem of concern **What problems is Audiense solving and how is that benefiting you?** - Now it's easier to manage social networks - Reach of the tweets increased drastically - Ability to analyse the competitors is also a huge plus Basically, this does everything that you would want a Twitter tool that is meant for a business to do. The feature set in the premium account is a lot more than what the basic free trial offers, which is way better than any other social media business tool. The only downside of this is that it has a somewhat unintuitive user interface which is a major setback for the otherwise wonderful software tool. **Official Response from Josephine Durney Jimenez:** > Hi Thejdeep πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of our platform when it was SocialBro! Insights on audiences including competitors is our speciality. We have updated the platform a lot since your review. We believe that our user-guides, resources, and features would be of great help and value to you today 🌿 ### 26. Thumbs up for SocialBro! **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff J. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2015 **What do you like best about Audiense?** I really like the ease of following/unfollowing. Overall the platform is very easy to use. SocialBro has been a very useful tool in finding influencers for my clients. **What do you dislike about Audiense?** Honestly (and this has nothing to do with SocialBro), I dislike the fact that I'm not using the software to it's full potential. As a social media marketing agency founder, I simply don't have the time to play with it as much as I'd like. SocialBro offers up tutorials and workshops to learn more about it, I just haven't utilized them at all! **Recommendations to others considering Audiense:** Definitely sign up for the free trial. You may just have found your new favorite influencer targeting tool! **What problems is Audiense solving and how is that benefiting you?** Finding influencers in niches that fit my client's profiles. SocialBro helps to sharpen my engagement focus. With SocialBro's help, I'm able to find the right people to spend my time with. **Official Response from Josephine Durney Jimenez:** > Hi Jeff, πŸ‘‹ Thank-you for your review of SocialBro! You can continue to perform follow/unfollow actions in our Connect dashboard of Audiense. We continue to develop our resources and learning materials too, so there's plenty to explore πŸ—Ί ### 27. Very Poor experience since is not Social Bro **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2016 **What do you like best about Audiense?** I use to like the simply dashboard, but since is not Social Bro anymore, its all very confusing. See who is conected right now **What do you dislike about Audiense?** I really think that is just another Twitter tool, very poor. **Recommendations to others considering Audiense:** Ir rather use the free plan. The tool is not worth it now that is not Social Bro anymore. **What problems is Audiense solving and how is that benefiting you?** Twitter analitycs, see if someone is unfollowing you, see who is conected to interact with. **Official Response from Josephine Durney Jimenez:** > Hi there! We're sorry to hear that you didn't enjoy your experience of Audiense. We have since built SocialBro to become Audiense, and expanded on features and functions available to our users. To focus more on Twitter analytics, we would suggest either our Free Plan or Twitter Marketing plan. If you would like to learn more about what you can do, please refer to this resource below! ### 28. Twitter made easy for any business! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2016 **What do you like best about Audiense?** I really like how this system can make twitter so easy to use. Being able to learn more about your target audience as well as our competitors has really changed the way we look at social media. Our marketing department has never been so successful! **What do you dislike about Audiense?** I really wish that this system were able to accommodate the other social media platforms. There are other programs that can do this but if this program could expand to do the others I would prefer to stay with this company. **Recommendations to others considering Audiense:** It is my opinion that this is the best tool to manage your twitter marketing. I wish it did more but as far as this program itself it is very good at what it does. The marketing and advertising as the best features in my opinion. **What problems is Audiense solving and how is that benefiting you?** The biggest benefit this program as given us is access to our customers and their wants and needs. The ability to create advertising on twitter has really grown our business as we are able to reach so many people. **Official Response from Josephine Durney Jimenez:** > Hi! We're happy to hear how you've learnt more about your target audience and competitors by using Audiense, and how it's contributed to your success in marketing and advertising πŸ‘ We continue to assess how we can compliant include more data from social networks at the high standard we have already, whilst we work on this, you can learn more below. ### 29. Great Twitter Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sara Luisa H. | Growth Executive (Growth Hacker), Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2016 **What do you like best about Audiense?** I love the easiness and the depth of the software, also the followers report is extremely complete **What do you dislike about Audiense?** Not a lot of growth reporting, is not very accurate on new followings daily **Recommendations to others considering Audiense:** Its a good affordable alternative to good social media measuring better suited for twitter. I would recommend to small businesses **What problems is Audiense solving and how is that benefiting you?** I am saving a lot of time and concentrating on the analysis part of the job. Social Bro provides me with great imputs and data reporting. **Official Response from Josephine Durney Jimenez:** > Hi Sara Luisa, thank-you for your review! We've improved our reporting on growth! You could use a dynamic audience in Connect, or run a report in Insights and use the baseline feature to compare your audience on a segmented level. ✨ ### 30. Bas Kruijssen, Black Hole Recordings **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2016 **What do you like best about Audiense?** The DM campaigns and reports section work best for us **What do you dislike about Audiense?** nothing really jumps to mind, so far all is well **What problems is Audiense solving and how is that benefiting you?** contacting our Twitter fans, using DM campaigns. Reports help us to get insights in our fan behaviour **Official Response from Josephine Durney Jimenez:** > Hi Bas!! πŸ’Ώ Thank-you for your review, we hope Audiense has continued to provide you with value πŸ˜„ ### 31. The only social media tool I pay for **Rating:** 5.0/5.0 stars **Reviewed by:** Liz C. | Social Media Director, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2015 **What do you like best about Audiense?** Social Bro is useful for creating a snapshot of a Twitter account, and quickly making a big difference to follower numbers, and finding the right kind of people to engage with. **What do you dislike about Audiense?** Paying for SocialBro doesn't mean you get all the features. It's often unclear which features you get with which price point, you only find out when you click on a feature and it's not available to you. I hate that "in app" purchase thing. **What problems is Audiense solving and how is that benefiting you?** I use this when I first advise on a clients Twitter account. It's also the tool I use for getting that magic number of 2000 followers for new or old Twitter accounts. I use it for my own account, for small and large client accounts. Usually under 5000 followers. I don't use it for scheduling, though I could. I use it for making live tweeting more efficient and targeted. **Official Response from Josephine Durney Jimenez:** > Hi Liz πŸ‘‹ Thank-you for your review of the platform when we were SocialBro. We have developed so much more as Audiense, particularly in providing analytics to understand audiences. We're transparent with our pricing, and you can find it on our website. ### 32. Enhances my Twitter Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Abhijit P. | Digital Marketing Head, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2015 **What do you like best about Audiense?** Whether you are new to Twitter or an experienced campaigner, SocialBro is a nice tool to have. The Analytics feature it gives in the free version is really awesome, it gives a Geography wise data of the followers, how many followers are not following you back, which followers have low follow back ratio, which are the inactive followers etc. I like its Dashboard a lot as its customizable.It also alerts me which followers have un-followed you, I had tried out many other Twitter Tools, but this one, I must say, is very comprehensive. It gives data about both the Followers and the Following. There is also option for searching new users based on location and keywords. It also gives out a "Best Time to Tweet" based on an analysis of various factors. **What do you dislike about Audiense?** There is nothing to dislike as such but sometimes I don't like the complicated graphics it provides sometimes. Also, I am afraid that, I am not able to use all its features. **Recommendations to others considering Audiense:** Whether you are an individual trying to build your personal brand, or you are represnting a company or you are an entrepreneur trying to reach the right audience for your business, Twitter is a must have tool nowadays and SocialBro is one of the coolest Twitter tool out here. There are free trials and free account options, one can start with them and once you know that this is the tool for you, you can go ahead and take a paid version. **What problems is Audiense solving and how is that benefiting you?** Previously I was using Twitter and so many different tools for various purposes, like for scheduling the Tweets or to know who all are not following me back or to find new people in Twitter to follow. After discovering SocialBro, I don't have to depend on a lot of tools. It also shows me the number of inactive users who have not tweeted in a specific time period. Another great option given by SocialBro is it allows us to analyse a third party Twitter account, so that we can know what are the methods fellow marketeers are following and we can implement them also, **Official Response from Josephine Durney Jimenez:** > Hi Abhijit! Thank-you for your review, feedback and details on how Audiense has been an enhancement for your work! We have changed our plans since, and although our free plan is limited in Twitter management features, you have access to everything in the Connect platform in our affordable Twitter Marketing plan πŸ’« ### 33. Brilliant! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2016 **What do you like best about Audiense?** Receiving analytic reports, these are detailed and the social community management is nice and easy! **What do you dislike about Audiense?** There isn't an app I can use from my phone or my tablet to use it on. If this was implemented then it would easily be better. **Recommendations to others considering Audiense:** Using this has provided me with analytic's that are helpful to me, the fact that its nice and easy is definitely worth a try! **What problems is Audiense solving and how is that benefiting you?** Has a wide reach of consumers and the management is perfect for the information I needed. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ’« Thank-you for your review of Audiense! We're glad to hear you find social community management easy with our platform. Developing an app isn't yet on the horizon, but we value your feedback! 🦾 ### 34. Socialbro has made social media monitoring for Twitter much easier **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2016 **What do you like best about Audiense?** I like being able to target Twitter followers. I like being able to follow/unfollow, target current followers and potential followers. **What do you dislike about Audiense?** I don't like the very limited features on Instagram and the lack of analytics it offers for Instagram. **What problems is Audiense solving and how is that benefiting you?** I was looking for a product to target Twitter follower and I was able to do that with socialbro. However, I haven't been able to find an Instagram tool that's affordable that could provide me analytics. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ¦„ It sounds like you have been making use of our Connect dashboard, we're glad to hear how this has made your job of social media monitoring easier! Unfortunatley, Instagram is more restricted in its public data, and we like to remain compliant, so whilst we continue to see what's possible, you can read more about data restrictions below. ### 35. SImply Divine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2016 **What do you like best about Audiense?** This application is great for Audience segmentation and creating reports for the social media that is being used (such as Instagram or twitter) **What do you dislike about Audiense?** Not much information on how to grow your own social media (from what I saw) **Recommendations to others considering Audiense:** Please be aware this will not strengthen your brand, only provide a background into your main competitors. **What problems is Audiense solving and how is that benefiting you?** Competitor analysis, see how they are doing. **Official Response from Josephine Durney Jimenez:** > Thank-you for your kind words! πŸ•Š We continue to provide thought-leading pieces including how to grow on social media within our blog and resources area, found below. Hope this helps! ### 36. Great Twitter analytics for a free client **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2015 **What do you like best about Audiense?** The analytics that SocialBro includes for a free client are super helpful compared to other options. I've been using SocialBro for a few years now on and off to track new followers as well as unfollowers. Although it's not necessarily useful for me, I enjoy the geographic data SocialBro gives you. I like to see where my followers are by country and time zone, it gives me a pretty good idea for when to tweet. **What do you dislike about Audiense?** I access SocialBro through a free Chrome extension, so I'm not sure if this holds true through all of their software. However, they redesigned the user interface of the tool and it made it more difficult to navigate. I'm also not a fan of the way the app automatically updates information, I feel like some insights may be lost if I don't check everyday. I miss the way the data only updated when I requested that it be updated. **Recommendations to others considering Audiense:** The free version is definitely worth a shot. However, it can be difficult to navigate. **What problems is Audiense solving and how is that benefiting you?** I use SocialBro to gain insight on my Twitter followers. It allows me to get a better idea of where they are, their gender, as well as their interests. For a free client it's very helpful in guiding my Twitter strategy. **Official Response from Josephine Durney Jimenez:** > Hi! Thank-you for your review! We're glad to hear how much value you have got from our free access. Depending on the data you're pulling, some will update automatically, but you can also request email notifications so you don't miss out on anything, hope this helps! ### 37. A great product that combines pretty much all you could want **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy M. | CEO & co-founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2015 **What do you like best about Audiense?** The depth of tool to analyse and monitor your twitter and Instagram community. **What do you dislike about Audiense?** It's a little slow and prevents you from selecting a set number of accounts to perform certain actions. **Recommendations to others considering Audiense:** Definitely give it a try. **What problems is Audiense solving and how is that benefiting you?** Finding relevant twitter users to follow, managing our existing community with multiple people, knowing more about our previous interactions. **Official Response from Josephine Durney Jimenez:** > Hi Jeremy πŸ‘‹ Thank-you for your review, and encouraging people to give Audiense a try! We have improved the speed of data pulling in our platform, so hopefully you might feel like giving Audiense another try too 🌈 ### 38. Excellent tool for in-depth Twitter analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | Social Media Marketing Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2015 **What do you like best about Audiense?** SocialBro is highly customizable when it comes to organizing data, and I've really appreciated how easy it is to drill down into specific subsets of followers, get insights on recent Twitter interactions, and get solid information on influencers. There's a lot you can do with this tool, and it really feels like I've only just scratched the surface. **What do you dislike about Audiense?** I've been using SocialBro for about a month and haven't come across any issues yet. However, as a "nice to have" it would be great to have a better way of organizing tags. With a large list of tags, it becomes a difficult to find the one you want in Search. **What problems is Audiense solving and how is that benefiting you?** Just knowing more about who I'm following on Twitter and who is following my account has become so valuable in finding new ways to grow my Twitter account and new, relevant accounts to follow. The ability to do competitive analysis has also been very useful along with the Follower Retention/Engagement report. **Official Response from Josephine Durney Jimenez:** > Hi Anna! πŸ₯ Thank-you for your review! We're glad to see you enjoyed the platform when it was SocialBro. We've evolved so much since then, and we reckon you would find even more value in Audiense today 🌞 ### 39. Useful but expensive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2015 **What do you like best about Audiense?** Great for sorting out a spammy twitter account and reducing the number of people that you follow, to a more manageable amount. Also good for finding similar influencers to your followers or by category. **What do you dislike about Audiense?** The price is high for premium and the UX is clunky. **Recommendations to others considering Audiense:** Make sure you're committed to Twitter. **What problems is Audiense solving and how is that benefiting you?** To unfollow lots of twitter users and follow more relevant ones. **Official Response from Josephine Durney Jimenez:** > Hi! Thank-you for your review! It's great to hear how you used Audiense to manage your following count, and for identifying influencers! Our current plans reflect the functions that each side of the platform provide, if your focus is audience management then perhaps the Twitter Marketing plan would be a good fit for you now. If you have any further feedback, please reach out to us! ### 40. Great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2015 **What do you like best about Audiense?** I love this service! I like the Twitter analytics the best. **What do you dislike about Audiense?** Sometimes the visuals/graphics can be a bit complicated. **What problems is Audiense solving and how is that benefiting you?** I am solving the problems of measuring my social media reach; seeing what affect a post made and/or estimating an ROI. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘‹ Thank-you for your review! ### 41. SocialBro Critical Tools for Critical Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Berkan S. | Visual Design & Marketing Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2015 **What do you like best about Audiense?** Information is meant to be accessible in the least, SocialBro makes all of the intricate facets surrounding social media visible and easy to understand. This allows for not only the experienced analyst to drill down as far as they need to to generate a custom report, or for the beginner specialist to explore how to make simplified data work for their needs. **What do you dislike about Audiense?** I have nothing to dislike thus far, my experience with SocialBro leaves so much to still be discovered! **Recommendations to others considering Audiense:** Training will get you far faster, use your initial time after setup to really acclimate yourself with the software! **What problems is Audiense solving and how is that benefiting you?** BNY Mellon had a need for a practical business app that could deliver accessibility to data on a level that was flexible enough to print reports, present large chucks of digestible data, and look great doing so. **Official Response from Josephine Durney Jimenez:** > Hi Berkan 🎨 Thank-you for your review, and your use of the platform as SocialBro. Since then, Audiense has become so much more and there's a lot you could discover today that would surely bring value to your role! 🌿 ### 42. Great tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2015 **What do you like best about Audiense?** I liked the ease of use and the platform itself. It was easy to see into our deeper analytics and offer a higher-level ROI analysis to key executives about our social media engagement. I also used it to look at our competitors and I used to track their engagement in ways that other tools didn't allow me to do so. It didn't harass me either - no extensive follow-ups or sales calls. Just a friendly reminder that it existed and that if I needed help, their team could step in. I appreciated the lack of pushy sales tactics. **What do you dislike about Audiense?** It was complicated at first and I'm not sure that I ever got the full benefit from it. I didn't use their training though and I likely should have. If we had stepped up and used it longer, I'd have likely gotten trained. There were so many bells and whistles to it, but the micro copy helped. **Recommendations to others considering Audiense:** I'd say go for it. We were using Hootsuite but I needed something to give me additional viability and SocialBro was just the ticket. Especially if you're managing several brands at once, it's brilliant. **What problems is Audiense solving and how is that benefiting you?** We were looking at social media engagement and how our competitors were using social media. It allowed me to more quickly add folks to lists, see who was following us, follow them, unfollow people that weren't engaging with us, track our tweets, and a whole host of other things. It took our presence on Twitter to the next level and gave me visibility to things that would have taken ages to otherwise understand. **Official Response from Josephine Durney Jimenez:** > Hi there! Thank-you for your review! We love hearing about your use of Audiense, and how you were able to provide ROI. Your feedback on our micro-copy is useful to us, please let us know any further specifics! All our user-guides are available in our knowledge base for self-learning too πŸ˜„ ### 43. SocialBro for the Win! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2015 **What do you like best about Audiense?** Easy to navigate and easy to receive analytics **What do you dislike about Audiense?** The connection or time it takes to export Tweet Analytic reports can be a long process. **What problems is Audiense solving and how is that benefiting you?** Time. Instead of having to individually sign in on Twitter to get analytics, socialbro has everything provided to you in one website so I can access multiple twitter accounts at once. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review of SocialBro! We've innovated a lot, including making improvements to the duration of time before receiving results/insights. Check out Audiense as we are now! ### 44. A great tool for recruiters! **Rating:** 5.0/5.0 stars **Reviewed by:** Derrick C. | Lead Technical Recruiter, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about Audiense?** SocialBro makes it so much easier to leverage social media to it's fullest. The analytics and data features are very valuable and easy to understand. From a professional recruiting perspective, it's one of my most favorite tools in my arsenal. I try out new tools all the time for recruiting purposes, but SocialBro is by far one of the best out there. **What do you dislike about Audiense?** I'm still finding new ways to use the various features. There's nothing that I really dislike. **What problems is Audiense solving and how is that benefiting you?** I'm getting my message out to the right audience and sourcing talented people in the market that my competitors aren't finding. **Official Response from Josephine Durney Jimenez:** > Hi Derrick! πŸ’« Thank-you for your use of SocialBro! We love to hear how it makes your job easier πŸ˜„ Audiense has a lot to offer to in terms of analytics, and making the most of social data, we hope that you return to use the tool! ### 45. Useful for a social media manager **Rating:** 4.0/5.0 stars **Reviewed by:** Stephen R. | Learning Specialist, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2015 **What do you like best about Audiense?** Very clear way to view engagement, and target the most effective influencers **What do you dislike about Audiense?** there really wasn't much that I disliked . Because I was new to the product, maybe some training on the specific functions would have been helpful. **What problems is Audiense solving and how is that benefiting you?** making sure the tweets i send are effective. timing and target of tweets were my two biggest take aways. **Official Response from Josephine Durney Jimenez:** > Hi Stephen! We're glad to hear that Audiense has been useful for you in your role as Social Media Manager, you're smashing it πŸ’ͺ We continue to create resources and guides for our users, if you're ever in need of some help, you can use our knowledge base! ### 46. I have recently started using it. My experience has been positive. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2015 **What do you like best about Audiense?** Weekly emails with the stats of the account **What do you dislike about Audiense?** None. I am new to the program. I can not add more at this time. **What problems is Audiense solving and how is that benefiting you?** Social Media follower data **Official Response from Josephine Durney Jimenez:** > Hi! Thank-you for your review. We're happy to hear you had a positive experience with Audiense! ### 47. Used SocialBro for a trial period and was very impressed with its analytical prowess for Twitter. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet **Reviewed Date:** November 01, 2013 **What do you like best about Audiense?** In no particular order, I was most engaged by the insight into: [a] my Twitter community [b] audience statistics [c] discovering new, relevant Twitter users [d] and tracking my Twitter interactions. With that said, the Dashboard is also excellent and useful, and especially for larger accounts the reports from the Audience Insights and Competitive Analysis are sure to impress those with a need and/or passion for analytics and reporting. **What do you dislike about Audiense?** Honestly, in the 15 day trial I did not find anything I did not like. This is a very professional, well thought out application. I may upgrade now, will update after more in-depth use of the app. **Recommendations to others considering Audiense:** If you are an organization or individual who values their Twitter account[s] for business and professional reasons, the 15 day trial is a no-brainer. Signing up is almost zero friction, and ramping up on the application is about as easy as it could possibly be. From there, it is also easy to make the decision on the value you're getting and to convert to a paid account starting at $13.45 per month for up to 20K contacts and 5 Twitter accounts. **What problems is Audiense solving and how is that benefiting you?** I immediately gained a better understanding of who I was following and vice versa, rapidly discovered new people to follow and interact with, and got valuable clarity on the effects/results of my interactions with the Twitter community. **Official Response from Josephine Durney Jimenez:** > Hi! πŸ‘©πŸΌβ€πŸ’» Thank-you for your review! We're glad to hear how much you enjoyed the platform in its SocialBro days! Audiense has updated a lot since then, so we're sure you could find much more to assist with your needs today! πŸ’« ## Audiense Discussions - [What is the best way to grow my account?](https://www.g2.com/discussions/what-is-the-best-way-to-grow-my-account) - 1 upvote - [Where can I learn more?](https://www.g2.com/discussions/where-can-i-learn-more-5365f0e4-7d6e-4703-80c7-3f16e62e8c52) - 1 upvote - [How is Affinio software used?](https://www.g2.com/discussions/how-is-affinio-software-used) - 1 upvote - [What is the interest graph?](https://www.g2.com/discussions/what-is-the-interest-graph) - 1 upvote - [How does Affinio work?](https://www.g2.com/discussions/how-does-affinio-work) - 1 upvote - [View Audiense pricing details and edition comparison](https://www.g2.com/products/audiense/reviews?page=5&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+13%3A38%3A30+-0500&secure%5Bsession_id%5D=eeb86df2-2332-41b4-9c46-2c23c8450537&secure%5Btoken%5D=12847cc7f2d54aebe5e44bb4bf7142745be95eb41ac339c4f21f706efa179ba3&format=llm_user) ## Audiense Features **Social Analytics** - Competitor Analysis - Follower Analysis - Hashtag Analytics - Sentiment Analysis **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - White Label **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Audiense Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,629 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,559 reviews)