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Audiense Reviews & Product Details

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Product Website

Seller

Audiense

Discussions

Audiense Community

Languages Supported

English, Spanish

Product Description

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.

Overview by

Carlos Serra

Pricing

Pricing provided by Audiense.

Twitter Marketing

from $948

billed annually

View More Pricing Information

Audiense Media

Audiense Demo - Audiense Insights - Instantly understand who makes up your target audience.

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it. Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and ...

Audiense Demo - Audiense Insights - Do you want to integrate Audiense Intelligence with your own data or visualizations? No problem, we make it easy.

Simply export your Audiense reports to PDF or Microsoft Powerpoint formats to use the most relevant insights about your audiences in your presentation decks. Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation. CREATE...

Audiense Demo - Audiense Insights - Identify any audience or segment effortlessly at a granular level.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and d...

Audiense Demo - Twitter Marketing - Monitoring/Listening

Complete global coverage of real-time and historical (since 2006) Twitter content. Audiense provides conversation analysis and one-click campaign targeting.

Audiense Demo - Audiense Insights - Identify the most relevant influencers for any target audience

The influencers analysis makes it possible to validate that the influencers are relevant to the analyzed segment: they are influencers that have a close relationship with their audiences, and so are hard to find with the usual methods and tools.

Audiense Demo - Audiense Insights - Personality Insights (IBM Watson)

Audiense Personality Insights with Watson uses the power of IBM Watson to segment by personality and deliver rich insight into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respo...

Official Downloads

(4)

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[eBook] How social data is transforming Public Relations

[Ebook] Influencer Marketing - Identify the most relevant influencers for your audience

Interactive Demo

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Verified User in Management Consulting

Small-Business (50 or fewer emp.)

1/3/2022

"An incredible tool to grow your social media community!"

5/5

What do you like best about Audiense?

The Audiense dashboard, filters, and community insights functionality is the perfect way to expand your social media reach and to grow your community! Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I wish they would have kept the virtual tutorials with their teams, live, as opposed to recorded. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Try to use the online tutorials and also compare your Twitter following with other influences to increase your relevant outreach within your community. The reporting functionality is also outstanding! Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

No problems whatsoever, and I have substantially grown my Twitter followers and ratio using Audiense. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 🌱

Thank-you for your review of Audiense! We're glad that the platform is able to help you with expanding your social media reach and growing your community 💗

Your feedback regarding virtual, live, tutorials is being passed to the team! If there's something specific you would like us to cover, let us know via productrequest@audiense.com

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/29/2021

"Great tool, needs more explanation"

3.5/5

What do you like best about Audiense?

I think the insights that you can get from Audiense insights are amazing: The personality tab, the socioeconomics and the intergration with trac is really useful for a lot of the marketing teams I work with. A lot of my charity/ngo clients also comment on using the influencers tab a lot for identifying people they would like to affiliate with. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The help docs can be a little confusing, and I have found a couple that seem like they contradict each other (might just be me not getting it). For example I still can't figure out why the socioeconomics are sometimes the same across all of the baselines, and this article

https://help.audiense.com/hc/en-gb/articles/360020063211-Why-are-the-socioeconomics-the-same-as-the-baseline-Across-all-segments-

doesn't give much info. It can sometimes cause issues when clients question excessively about how things are calculated. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 🌱

Thank-you for your review, we love to hear about your use of Audiense to help clients, particularly to see the use-case with NGOs and charities 💗

We have since updated how we collect/present socio-economic data in Audiense. Therefore, the issue you described is now a rare occurrence. Additionally, we updated our user-guides, so the article below should now be more helpful. If you require further assistance, please reach out to us at help@audiense.com

See how Audiense improved

Sarah B.

Head of Research

Small-Business (50 or fewer emp.)

11/9/2021

"Big Audiense Fan Here"

4.5/5

What do you like best about Audiense?

Very easy to use. Flexible analysis and reporting, which allows us to surface the most important insights. Audiense regularly add new features to the platform, which keeps the tool relevant. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Very little. We would like to be able to merge audience segments, which isn't currently possible. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Sarah! 🐉

Thank-you for your review, and being a fan of what we do at Audiense 😁

It's true! We do regularly add new features, and merging audience segments is a feature on our horizon! Stay tuned! 🌞

Verified User in Market Research

Chief Operating Officer

Marketing and Advertising

Small-Business (50 or fewer emp.)

5/25/2020

"Audiense is the world's number one audience intelligence solution - 2020"

5/5

What do you like best about Audiense?

Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

The Insights section of Audiense is truly un-equalled in terms of providing deep, nitty-gritty guidance about specific segments. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

We are finding ambassadors for the brands, banks and financial services groups we work with (using the Influencers tab on the Insights dashboard. We are identifying individuals who command attention/drive awareness on topics amongst finely vetted subject matter expert groups. We are able to really dig deep and find current thought leaders using Audiense. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi!! 😎

Thank-you for your review of Audiense! We love to hear that our platform is extremely useful into understanding the audiences behind conversations✨

Please could you provide more details on what you would like as a fleshed out 'dossier style' breakdown of individuals, let us know via productrequest@audiense.com

Verified User in Political Organization

Mid-Market (51-1000 emp.)

5/14/2022

"Love Audience"

5/5

What do you like best about Audiense?

I love most getting 'personality', media affinity which helps a lot. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Limited to twitter. would be helpful if it had Facebook Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 🧠

We're glad to hear that you find the personality traits and media affinities useful in your role!

We enrich our data were compliantly possible, to find out more, read below.

See how Audiense improved

Edward James B.

Founder & Director

Small-Business (50 or fewer emp.)

5/15/2020

"Great solution and brilliant team"

5/5

What do you like best about Audiense?

Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really open and responsive but have taken our recommendations and suggestions on board - this is what a real partnership looks like.

Secondly - this level of service is reflected in the solution itself, and its our choice of social audience segmentation tool because of the range and usefulness of features. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Nothing to complain about during our many years working with them. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

Take a look at the Audiense blog to see some great examples of how the platform can be used. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audience segmentation of social audiences and some initial audience analysis is our main use here.

The IBM Watson integration has also increasingly become useful in our work. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Edward!! 🌈

Thank-you for your glowing review of Audiense and our team! 💗

If you have any further feedback, you know what to do👩🏼‍💻

Lauren S.

Behavioural Analyst

Small-Business (50 or fewer emp.)

11/23/2021

"Great product"

4.5/5

What do you like best about Audiense?

Media affinity lists and consumption behaviour Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Sometimes segments only differ by location but are predominately hold similar interests, affinities, consumption behaviours etc. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Lauren! 🤸‍♀️

Thank-you for your review of Audiense! Media affinity lists in combination with the categories in Influencers & Brands are a powerful combo ⚡️

Some segments might see a strong basis in location if that is a driving factor between them, however, this isn't always the case. Feel free to reach out to the team for assistance at help@audiense.com

Gonzalo A.

Social Listening Analyst

Mid-Market (51-1000 emp.)

10/21/2021

"Audiense is good, it can bring out interesting data."

3.5/5

What do you like best about Audiense?

I find it a very interesting tool to get potential from Twitter and see which segments are really interesting. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The data is often inferred from those accounts that are open, so it may not be representative. Review collected by and hosted on G2.com.

Response from of Audiense

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Hello Gonzalo, thank you for your feedback, glad to hear you are making the most out of our segmentation capabilities.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/23/2021

"Great tool"

4.5/5

What do you like best about Audiense?

Love that you can build audiences in a variety of different ways. Makes the approach flexible, and understanding my audience demographics and influences are easy to learn and explain to others. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Lack of flexibility when it comes to reporting/sharing/exporting. Sometimes I just need something short and sweet but the tool limits you in that capacity. Can usually only share a complex link or a HUGE report. Even the distilled version is 20 pages long. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! 👋

Thank-you for your review of Audiense! We love the boolean logic to creating audiences too 😎

We're working towards more flexibility and customisability in our downloadable/shared reports, if you have further details in mind, please let us know via productrequest@audiense.com