
We love engaging with our brand influencers across all platforms and all brands. The Alida platform allows us to launch targeted activities to specific audiences and collect results quickly. Our research team is able to support multiple teams across all of our brands (including marketing, commercial, sales, product, UX), collecting valuable insights in just a few days, when needed. Having the commuities, with stored profile variables, gives us the ability to cut data and deepen understanding of a topic on hand, among many different subgroups. Having this personalized, cost-effective way to communicate with our audiences is an invaluable resource for us. Review collected by and hosted on G2.com.
While most of the reporting features are great, at the moment, we dislike having to create multiple email invites for each of our brands, depending on the activity. Although I am also aware, Alida takes the development of product features very seriously and is always working on finding solutions that fit customers' needs, with an extensive product update pipeline. Review collected by and hosted on G2.com.
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