1. [Home](https://www.g2.com/) 2. ... 3. [User Research Tools](https://www.g2.com/categories/user-research) 4. [Alida Discussions](https://www.g2.com/products/alida/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01aa1e72ea473b8834f47aeffb6299f0/alida.jpg "Product Avatar Image") ![Reward for good Alida reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35441/medal.svg "Reward for good Alida reviews") ](/products/alida/reviews) [ Alida ](/products/alida/reviews) (132)4.4/5 Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com. Show More * * * ### 60.0 Nps Score Already have Alida? ### All Alida Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What does Alida do? ](/discussions/what-does-alida-do) What does Alida do? [ Experience Management Software ](https://www.g2.com/tags/experience-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.&title=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Alida+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%0aAsk+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.) 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[ Experience Management Software ](https://www.g2.com/tags/experience-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.&title=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Alida+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%0aAsk+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.) 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[ Experience Management Software ](https://www.g2.com/tags/experience-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.&title=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Alida+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%0aAsk+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.) 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[ Experience Management Software ](https://www.g2.com/tags/experience-management-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.&title=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Alida+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Alida+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%0aAsk+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Alida+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%0aAsk+Alida+questions+and+get+answers+from+expert+users+in+our+Alida+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/alida/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/4dcad5446c14472ef30da0a038de0c9e/alida.svg "Product Avatar Image") ### Have you used Alida before? Answer a few questions to help the Alida community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Falida%2Fdiscuss%3Fsmall_ask%3Dalida) No ## Top Contributors in Alida 1 DG Loading... ### [Darcy G.](https://www.g2.com/users/9f8255b1-1180-4798-ac59-1f5a7ee97d3c "Darcy G.") Client Insights Program Manager 1 pt