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Appier AIRIS (formerly Woopra) Reviews & Product Details

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

Seller

Appier

Discussions

Appier AIRIS (formerly Woopra) Community

Languages Supported

English

Overview by

Vlad Bulvakhter

Pricing

Pricing provided by Appier AIRIS (formerly Woopra).

Core

500,000 actions/month

Startup

$349

1 million actions/month

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Top-Rated Alternatives

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Appier AIRIS (formerly Woopra) Media

Appier AIRIS (formerly Woopra) Demo - Advanced Customer Journey Analytics

Holistically understand how every single touchpoint affects the customer experience to drive growth, retention and customer success.

Appier AIRIS (formerly Woopra) Demo - People Profiles

Woopra builds a comprehensive profile for every single one of your users in real-time. Sync customer data and track activity — not only from your website and mobile app, but from every touchpoint, including email, support, SMS, live chat, product usage and more.

Appier AIRIS (formerly Woopra) Demo - Journey Reports - Reveal obstacles and opportunities at every touchpoint.

Combine any set of actions or attributes to visualize how users move through your website, marketing campaigns and product. Uncover each customer's unique story and quickly respond to behavior, driving engagement and increasing retention company-wide.

Appier AIRIS (formerly Woopra) Demo - Real-time Triggers and Automations - Real-time integration triggers to take action in connected tools.

Use Triggers to, for example, update the status of engaged leads in Salesforce or fire a Slack notification to customer success when a user is ready to upgrade. With hundreds of Triggers available out-of-the-box, there are limitless ways to take action on the behavioral data collected in Woopra.

Appier AIRIS (formerly Woopra) Demo - Trends Reports - Your product is always evolving — know where, why and how to keep growing.

Discover how key metrics change over time and the attributes that drive performance with Trends Reports. Measure product usage by feature, subscription changes by location, campaign performance by source and much more.

Appier AIRIS (formerly Woopra) Demo - Retention Reports - Make the decisions that keep customers coming back.

Measure how long users continue to take any action or use any product feature with Retention Reports. Know if customers continue using your app after signup or come back to make another purchase. Easily uncover at-risk users and discover engaged heroes.

Appier AIRIS (formerly Woopra) Reviews (207)

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Vicky Fang 房華娟 .

Marketing Specialist

Mid-Market (51-1000 emp.)

10/3/2025

"Excellent customer support and easy to use"

4/5

What do you like best about Appier AIRIS (formerly Woopra)?

1. Intuitive to use, with rich analytical features

2. Continuously optimized functions, such as integration with AIQUA Segment

3. Customer Success and Engineering teams provide support and solutions based on customer needs Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

1. The built-in calculation formulas in AIRIS are slightly more complex

2. Occasional malfunctions Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

3/9/2023

"" Irreplaceable; Technique Tool for Marketing""

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Woopra provides the best solution for Business by analytics of the web. Prioritise it understand customer needs, and analyse the same, and It plays a significant role in engaging your targeted audience. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

There are no flaws or drawbacks till date.

They are serving us politely and guiding for our organization goals. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

5/31/2024

"AIRIS help us connect marketing touch-points, monitor, tracking, analyze data, and make decisions."

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

It not only consolidates what we have and what we have done but also furthur makes all data, touchpoints, conversions, and trends more meanful. It's interesting to see the same thing, especially data itself, in differect aspects. Furthermore, AIRIS provide consultant mode service, inculding presales, customer sucess, and technical support. This always on service is really helpful! They understand out need and react fast. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

In the onboarding stage, we spend a lot of time to organize all data both online and offline. Plus, we asked the data need to be very align with our interal rules and usage need. It turned out to be that we took a long journey to finish data integration to AIRIS before we officially started to apply and use it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2024

"Really good to understand how user use our product"

4.5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Fast events setup, tuning of the events names to allow easy readability.

Customer journey is great too. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Maybe the onboarding is a little complicated, it would be great to be guided in the app. Review collected by and hosted on G2.com.

Roaddy H.

Assistant Marketing Manager

Mid-Market (51-1000 emp.)

5/23/2024

"A CDP platform that integrates online and offline data to effectively assist decision-making."

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Integrate online and offline data, combine the user's journey on the website and make a variety of different analyses. It quickly allows me to capture the information I want to know from the platform, and then communicates with users to bring more conversions and results. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

The data available for analysis can only capture 2 years, which is a pity. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

4/4/2024

"Very useful insight"

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Woopra gives very useful background information, such as visitors to the website without them logging in, such as which pages visited, the source of the visit, any buttons clicked on the page. It's an important part of my every day sales activity. Customer support is not a super fast response but it is helpful when they do engage. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

There's not an easy search feature to quickly search for specific data. Although I can set up fixed search criteria and save that as a separate report, so there's a work-around. Review collected by and hosted on G2.com.

kay h.

Enterprise (> 1000 emp.)

5/16/2024

"Comprehensive Customer Analytics with Appier AIRIS: Powerful Yet Potentially Overwhelming"

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Real-Time Analytics: Appier AIRIS provides real-time data on customer interactions, enabling businesses to make timely decisions and respond quickly to changes in customer behavior. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

While the platform offers extensive integration capabilities, users might encounter occasional challenges in integrating data from certain third-party tools or platforms, leading to potential data discrepancies or gaps. Review collected by and hosted on G2.com.

蘇

蘇治綱 Oliver .

Marketing Planning Director

Mid-Market (51-1000 emp.)

5/29/2024

"Appier AIRIS User Feedback"

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Appier AIRIS offers a diverse range of report types. By analyzing various events collected from the website, it provides insights into user journeys and identifies actionable and applicable business models. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

It is hoped that Appier AIRIS can develop group categorization within the reports to facilitate quick and easy access to the needed reports. Review collected by and hosted on G2.com.

What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?

The main purpose of using Appier AIRIS is to collect member data and analyze it to identify actionable business models. For example, by tracking users who have browsed health-related information and analyzing embedded events, we can identify health-related products that consumers might like, ultimately driving their conversion. Review collected by and hosted on G2.com.

Jack L.

Tech Lead

Enterprise (> 1000 emp.)

5/30/2024

"Very powerful analysis platform"

5/5

What do you like best about Appier AIRIS (formerly Woopra)?

AIRIS has plenty of anlysis functions and yet still user friendly. It can hugely assist the marketing of our product. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

The translation is somehow a little weird. The wording sometimes not match how we use in daily. Review collected by and hosted on G2.com.

Andrew K.

Owner & Operator

Small-Business (50 or fewer emp.)

12/7/2023

"Woopra, an excellent tool for our custom app"

4.5/5

What do you like best about Appier AIRIS (formerly Woopra)?

Our company uses Woopra on a daily basis to gather insights that we can't find anywhere else. We're able to blend custom journery reporting (what pages users interacted with) along with user attributes that are merged together from Stripe, BigQuery and a number of other sources. This insight helps us make key business decisions on a continual basis. Along with this Woopra's support is always there for us if we run into any roadblocks. Review collected by and hosted on G2.com.

What do you dislike about Appier AIRIS (formerly Woopra)?

Some of the app integrations can be a little tricky during setup, but with Woopra's customer support we've been able to overcome those obstacles. Review collected by and hosted on G2.com.