Appier AIRIS (formerly Woopra) Features

Accurately measure total web traffic and present data elegantly. 119 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

As reported in 118 Appier AIRIS (formerly Woopra) reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly. 117 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Software automatically tracks standard user actions. This feature was mentioned in 120 Appier AIRIS (formerly Woopra) reviews.

Based on 117 Appier AIRIS (formerly Woopra) reviews. Able to set up custom variables to track any user activity on the site.

As reported in 106 Appier AIRIS (formerly Woopra) reviews. Accurately measure bounce rate.

Track user return rates and related metrics. This feature was mentioned in 108 Appier AIRIS (formerly Woopra) reviews.

Based on 105 Appier AIRIS (formerly Woopra) reviews. Track what proportion of users convert via a certain action.

Based on 102 Appier AIRIS (formerly Woopra) reviews. See how many users proceed down a certain path to conversion.

Based on 123 Appier AIRIS (formerly Woopra) reviews. Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time. 110 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 101 Appier AIRIS (formerly Woopra) reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 112 Appier AIRIS (formerly Woopra) reviews.

As reported in 97 Appier AIRIS (formerly Woopra) reviews. Analytic tools are also available for mobile and tablet versions of websites.

As reported in 94 Appier AIRIS (formerly Woopra) reviews. Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards. 108 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 115 Appier AIRIS (formerly Woopra) reviews.

Report on keywords used in internal searches. This feature was mentioned in 96 Appier AIRIS (formerly Woopra) reviews.

As reported in 88 Appier AIRIS (formerly Woopra) reviews. Track load times on different devices and systems.

Based on 99 Appier AIRIS (formerly Woopra) reviews. Analyze inbound marketing traffic to identify which campaigns are working best.

Based on 87 Appier AIRIS (formerly Woopra) reviews. Track revenue and transactions.

Based on 76 Appier AIRIS (formerly Woopra) reviews. Able to deploy promotional or other pop-up messages based on user actions.

As reported in 86 Appier AIRIS (formerly Woopra) reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Based on 104 Appier AIRIS (formerly Woopra) reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Based on 85 Appier AIRIS (formerly Woopra) reviews. Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 106 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 106 Appier AIRIS (formerly Woopra) reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

The ability to store large quantities of data for analysis within the platform itself. 31 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 30 Appier AIRIS (formerly Woopra) reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software. 32 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 15 Appier AIRIS (formerly Woopra) reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns 14 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Collects and reports on data relating to customer journeys, preferences, and history 14 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 15 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 14 Appier AIRIS (formerly Woopra) reviews. Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 14 Appier AIRIS (formerly Woopra) reviews.

Based on 15 Appier AIRIS (formerly Woopra) reviews. Analyzes historical and current marketing campaigns to inform future strategy

Based on 15 Appier AIRIS (formerly Woopra) reviews. Creates reports and dashboards to analyze results of campaigns

Based on 15 Appier AIRIS (formerly Woopra) reviews. Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels This feature was mentioned in 14 Appier AIRIS (formerly Woopra) reviews.

Based on 15 Appier AIRIS (formerly Woopra) reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

As reported in 14 Appier AIRIS (formerly Woopra) reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Ability to see analytics at the account level. This feature was mentioned in 12 Appier AIRIS (formerly Woopra) reviews.

Ability to see analytics at the user level. This feature was mentioned in 13 Appier AIRIS (formerly Woopra) reviews.

Ability to compare usage across segments such as role, company size, etc. 13 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

See how users move though a product via grouped page sequences 12 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Receive automated alerts and reports based on gains or losses in performance. 11 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 13 Appier AIRIS (formerly Woopra) reviews. View analytics for multiple products in a single dashboard, including cross-product engagement

Based on 12 Appier AIRIS (formerly Woopra) reviews. Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products. This feature was mentioned in 13 Appier AIRIS (formerly Woopra) reviews.

Data collected and analyzed by the platform delivered in an easily digestible format. 34 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Reports and other relevant data housed in a single, easy-to-navigate location. This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.

As reported in 33 Appier AIRIS (formerly Woopra) reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base. 33 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Predictions of future behavior based on past and present data. This feature was mentioned in 30 Appier AIRIS (formerly Woopra) reviews.

Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.

Based on 31 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 27 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Based on 28 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 28 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.

Allows users to generate text based on a text prompt.

Updates subscription data automatically at predefined time periods that can be customized by users

Processes and cleans subscription data from multiple sources, automatically or on demand

Provides integration with subscription billing, subscription management, and other solutions to capture subscription data

Includes standard KPIs such as monthly recurring revenue (MRR) or customer lifetime value (CLTV)

Dlivers standard dashboards for subscription analysis that can be customized by users

Allows users to analyze subscription data by product, time period, type of contract, etc.

Provides insights that can be used to improve sales and revenue

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives