Appier AIRIS (formerly Woopra) Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 119 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Engagement
As reported in 118 Appier AIRIS (formerly Woopra) reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 117 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Standard Event Tracking
Software automatically tracks standard user actions. This feature was mentioned in 120 Appier AIRIS (formerly Woopra) reviews.
Custom Event Tracking
Based on 117 Appier AIRIS (formerly Woopra) reviews. Able to set up custom variables to track any user activity on the site.
Retention
As reported in 106 Appier AIRIS (formerly Woopra) reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. This feature was mentioned in 108 Appier AIRIS (formerly Woopra) reviews.
Conversions
Based on 105 Appier AIRIS (formerly Woopra) reviews. Track what proportion of users convert via a certain action.
Funnels
Based on 102 Appier AIRIS (formerly Woopra) reviews. See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Based on 123 Appier AIRIS (formerly Woopra) reviews. Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time. 110 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Retroactive Reporting
Based on 101 Appier AIRIS (formerly Woopra) reviews. Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 112 Appier AIRIS (formerly Woopra) reviews.
Mobile Reporting
As reported in 97 Appier AIRIS (formerly Woopra) reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
As reported in 94 Appier AIRIS (formerly Woopra) reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 108 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 115 Appier AIRIS (formerly Woopra) reviews.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 96 Appier AIRIS (formerly Woopra) reviews.
Load Time Monitoring
As reported in 88 Appier AIRIS (formerly Woopra) reviews. Track load times on different devices and systems.
Campaign Tracking
Based on 99 Appier AIRIS (formerly Woopra) reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Based on 87 Appier AIRIS (formerly Woopra) reviews. Track revenue and transactions.
Promotional Messages
Based on 76 Appier AIRIS (formerly Woopra) reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
As reported in 86 Appier AIRIS (formerly Woopra) reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (7)
API / Integrations
Based on 104 Appier AIRIS (formerly Woopra) reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 85 Appier AIRIS (formerly Woopra) reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 106 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
User, Role, and Access Management
Based on 106 Appier AIRIS (formerly Woopra) reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself. 31 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
A/B Testing
Based on 30 Appier AIRIS (formerly Woopra) reviews. Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. 32 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Marketing Operations (6)
ROI Tracking
Based on 15 Appier AIRIS (formerly Woopra) reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns 14 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 14 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 15 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Spend Management
Based on 14 Appier AIRIS (formerly Woopra) reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 14 Appier AIRIS (formerly Woopra) reviews.
Campaign Activity (6)
Campaign Insights
Based on 15 Appier AIRIS (formerly Woopra) reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 15 Appier AIRIS (formerly Woopra) reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 15 Appier AIRIS (formerly Woopra) reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 14 Appier AIRIS (formerly Woopra) reviews.
Brand Optimization
Based on 15 Appier AIRIS (formerly Woopra) reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 14 Appier AIRIS (formerly Woopra) reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level. This feature was mentioned in 12 Appier AIRIS (formerly Woopra) reviews.
User-Level Analytics
Ability to see analytics at the user level. This feature was mentioned in 13 Appier AIRIS (formerly Woopra) reviews.
Segmentation
Ability to compare usage across segments such as role, company size, etc. 13 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Funnels
See how users move though a product via grouped page sequences 12 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Alerts
Receive automated alerts and reports based on gains or losses in performance. 11 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Multi-Product Analytics
Based on 13 Appier AIRIS (formerly Woopra) reviews. View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Based on 12 Appier AIRIS (formerly Woopra) reviews. Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products. This feature was mentioned in 13 Appier AIRIS (formerly Woopra) reviews.
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format. 34 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location. This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.
Campaign Tracking
As reported in 33 Appier AIRIS (formerly Woopra) reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base. 33 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Predictive Analytics
Predictions of future behavior based on past and present data. This feature was mentioned in 30 Appier AIRIS (formerly Woopra) reviews.
Platform Basics (2)
Dynamic Segmentation
Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 31 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 27 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Dashboards
Based on 28 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 28 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Data Management (3)
Updating
Updates subscription data automatically at predefined time periods that can be customized by users
Data cleansing
Processes and cleans subscription data from multiple sources, automatically or on demand
Integration
Provides integration with subscription billing, subscription management, and other solutions to capture subscription data
Analysis (4)
KPIs
Includes standard KPIs such as monthly recurring revenue (MRR) or customer lifetime value (CLTV)
Dashboards
Dlivers standard dashboards for subscription analysis that can be customized by users
Segmentation
Allows users to analyze subscription data by product, time period, type of contract, etc.
Revenue Optimization
Provides insights that can be used to improve sales and revenue
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Subscription Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.




