Appier AIRIS (formerly Woopra) Features
Metrics (9)
Sessions - Digital Analytics
119 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Accurately measure total web traffic and present data elegantly.
Engagement
This feature was mentioned in 118 Appier AIRIS (formerly Woopra) reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Based on 117 Appier AIRIS (formerly Woopra) reviews.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Based on 120 Appier AIRIS (formerly Woopra) reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
As reported in 117 Appier AIRIS (formerly Woopra) reviews.
Able to set up custom variables to track any user activity on the site.
Retention
As reported in 106 Appier AIRIS (formerly Woopra) reviews.
Accurately measure bounce rate.
Return
As reported in 108 Appier AIRIS (formerly Woopra) reviews.
Track user return rates and related metrics.
Conversions
Based on 105 Appier AIRIS (formerly Woopra) reviews.
Track what proportion of users convert via a certain action.
Funnels
Based on 102 Appier AIRIS (formerly Woopra) reviews.
See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
As reported in 123 Appier AIRIS (formerly Woopra) reviews.
Obtain live data for who is currently accessing your site.
Trending
Based on 110 Appier AIRIS (formerly Woopra) reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
Based on 101 Appier AIRIS (formerly Woopra) reviews.
Report on user activity in the past and set up predictive models for the future.
Segmentation
This feature was mentioned in 112 Appier AIRIS (formerly Woopra) reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 97 Appier AIRIS (formerly Woopra) reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
This feature was mentioned in 94 Appier AIRIS (formerly Woopra) reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
108 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
115 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
As reported in 96 Appier AIRIS (formerly Woopra) reviews.
Report on keywords used in internal searches.
Load Time Monitoring
88 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Track load times on different devices and systems.
Campaign Tracking
99 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 87 Appier AIRIS (formerly Woopra) reviews.
Track revenue and transactions.
Promotional Messages
This feature was mentioned in 76 Appier AIRIS (formerly Woopra) reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
Based on 86 Appier AIRIS (formerly Woopra) reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (7)
API / Integrations
104 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
85 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 106 Appier AIRIS (formerly Woopra) reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Based on 106 Appier AIRIS (formerly Woopra) reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
31 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
30 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
This feature was mentioned in 32 Appier AIRIS (formerly Woopra) reviews.
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Marketing Operations (6)
ROI Tracking
15 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 14 Appier AIRIS (formerly Woopra) reviews.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 14 Appier AIRIS (formerly Woopra) reviews.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 15 Appier AIRIS (formerly Woopra) reviews.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
14 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Based on 14 Appier AIRIS (formerly Woopra) reviews.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
15 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
This feature was mentioned in 15 Appier AIRIS (formerly Woopra) reviews.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 15 Appier AIRIS (formerly Woopra) reviews.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 14 Appier AIRIS (formerly Woopra) reviews.
Collects marketing campaign performance data across multiple channels
Brand Optimization
This feature was mentioned in 15 Appier AIRIS (formerly Woopra) reviews.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 14 Appier AIRIS (formerly Woopra) reviews.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Product Analytics (8)
Account-Level Analytics
12 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Ability to see analytics at the account level.
User-Level Analytics
Based on 13 Appier AIRIS (formerly Woopra) reviews.
Ability to see analytics at the user level.
Segmentation
As reported in 13 Appier AIRIS (formerly Woopra) reviews.
Ability to compare usage across segments such as role, company size, etc.
Funnels
As reported in 12 Appier AIRIS (formerly Woopra) reviews.
See how users move though a product via grouped page sequences
Alerts
As reported in 11 Appier AIRIS (formerly Woopra) reviews.
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
13 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Based on 12 Appier AIRIS (formerly Woopra) reviews.
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Based on 13 Appier AIRIS (formerly Woopra) reviews.
Breadth and functionality of integrations with third-party products.
Analytics (6)
Reports
This feature was mentioned in 34 Appier AIRIS (formerly Woopra) reviews.
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
As reported in 33 Appier AIRIS (formerly Woopra) reviews.
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Based on 33 Appier AIRIS (formerly Woopra) reviews.
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
This feature was mentioned in 33 Appier AIRIS (formerly Woopra) reviews.
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Based on 30 Appier AIRIS (formerly Woopra) reviews.
Predictions of future behavior based on past and present data.
Platform Basics (2)
Dynamic Segmentation
Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 30 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 31 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
As reported in 27 Appier AIRIS (formerly Woopra) reviews.
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 28 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Based on 29 Appier AIRIS (formerly Woopra) reviews and verified by the G2 Product R&D team.
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
28 reviewers of Appier AIRIS (formerly Woopra) have provided feedback on this feature.
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Data Management (3)
Updating
Updates subscription data automatically at predefined time periods that can be customized by users
Data cleansing
Processes and cleans subscription data from multiple sources, automatically or on demand
Integration
Provides integration with subscription billing, subscription management, and other solutions to capture subscription data
Analysis (4)
KPIs
Includes standard KPIs such as monthly recurring revenue (MRR) or customer lifetime value (CLTV)
Dashboards
Dlivers standard dashboards for subscription analysis that can be customized by users
Segmentation
Allows users to analyze subscription data by product, time period, type of contract, etc.
Revenue Optimization
Provides insights that can be used to improve sales and revenue
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Subscription Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




