# Appier AIRIS (formerly Woopra) vs Mixpanel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in providing a highly customizable user interface, allowing users to create various overviews tailored to their specific data needs. This flexibility is complemented by a strong support team that users have found helpful during implementation.
- **Users say** that Appier AIRIS (formerly Woopra) stands out for its intuitive design and rich analytical features, making it easy for teams to engage with customer data. The integration with AIQUA Segment has also been highlighted as a valuable enhancement for optimizing functions.
- **Reviewers mention** that Mixpanel's powerful session replay feature is a game-changer for understanding real user behavior, enabling teams to derive insights quickly and make informed decisions based on KPI tracking and straightforward data visualization.
- **According to verified reviews** , Appier AIRIS offers a seamless customer journey experience, with fast event setup and easy readability of event names, which helps teams prioritize understanding customer needs effectively.
- **G2 reviewers highlight** that while Mixpanel has a higher overall satisfaction score, Appier AIRIS has received praise for its customer success and engineering teams, who provide tailored support and solutions based on specific customer requirements.
- **Users report** that Mixpanel's implementation process is generally quick, but some have noted challenges in matching the software to their specific workflows, whereas Appier AIRIS has been recognized for its continuous optimization and user-friendly approach.



| | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 207 | 1,327 | 
| **Largest Market Segment** | Small-Business (54.1% of reviews) | Small-Business (52.7% of reviews) | 
| **Entry Level Price** | $0 500,000 actions/month | Free Per Year | 

---
## Top Pros & Cons

### Appier AIRIS (formerly Woopra)

Pros:
- Ease of Use (2 reviews)
- Intuitive (2 reviews)

Cons:
- Complexity (2 reviews)
- Steep Learning Curve (2 reviews)

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

---
## Ratings Comparison
| Rating | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
  | **Meets Requirements** | 9.0 (178 reviews) | 8.8 (980 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 8.5 (991 reviews) | 
  | **Ease of Setup** | 8.7 (83 reviews) | 8.1 (454 reviews) | 
  | **Ease of Admin** | 8.8 (69 reviews) | 8.6 (369 reviews) | 
  | **Quality of Support** | 8.6 (157 reviews) | 8.4 (756 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (64 reviews) | 8.8 (337 reviews) | 
  | **Product Direction (% positive)** | 8.8 (176 reviews) | 8.6 (899 reviews) | 

---
## Pricing

### Appier AIRIS (formerly Woopra)

#### Entry-Level Pricing

Plan: Core

Price: $0 500,000 actions/month

Description: Learn & Experiment

Key Features:
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

[Browse all 4 editions](https://www.g2.com/products/appier-airis-formerly-woopra/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.7/10 | 139 |
| **Mixpanel** | 8.4/10 | 467 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (119 reviews) | 8.8 (272 reviews) | 
| **Engagement** | 8.8 (118 reviews) | 8.8 (341 reviews) | 
| **Entry and Exit Pages** | 8.7 (117 reviews) | 8.2 (294 reviews) | 
| **Standard Event Tracking** | 8.9 (120 reviews) | 8.9 (354 reviews) | 
| **Custom Event Tracking** | 9.1 (117 reviews) | 8.9 (351 reviews) | 
| **Retention** | 8.6 (106 reviews) | 8.5 (317 reviews) | 
| **Return** | 8.7 (108 reviews) | 8.4 (290 reviews) | 
| **Conversions** | 8.8 (105 reviews) | 8.8 (319 reviews) | 
| **Funnels** | 8.6 (102 reviews) | 8.9 (342 reviews) | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Real-Time Reporting** | 9.2 (123 reviews) | 8.7 (311 reviews) | 
| **Trending** | 8.6 (110 reviews) | 8.6 (291 reviews) | 
| **Retroactive Reporting** | 8.5 (101 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | 8.7 (112 reviews) | 8.7 (333 reviews) | 
| **Mobile Reporting** | 8.5 (97 reviews) | 8.3 (239 reviews) | 
| **Unification Across Devices** | 8.2 (94 reviews) | 8.2 (243 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (108 reviews) | 8.6 (334 reviews) | 

#### Other

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **User Data** | 8.6 (115 reviews) | 8.7 (330 reviews) | 
| **Site Search Reporting** | 8.6 (96 reviews) | 8.2 (183 reviews) | 
| **Load Time Monitoring** | 8.5 (88 reviews) | 8.0 (175 reviews) | 
| **Campaign Tracking** | 8.7 (99 reviews) | 8.3 (233 reviews) | 
| **E-Commerce** | 8.6 (87 reviews) | 8.1 (180 reviews) | 
| **Promotional Messages** | 8.6 (76 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | 8.4 (86 reviews) | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **API / Integrations** | 8.8 (104 reviews) | 8.5 (278 reviews) | 
| **QA Testing** | 8.9 (85 reviews) | 8.3 (245 reviews) | 
| **Performance and Reliability** | 8.8 (106 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.8 (106 reviews) | 8.8 (286 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 341 |

#### User Identification

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Demographics** | Not enough data | 8.3 (256 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (276 reviews) | 
| **Geolocation** | Not enough data | 8.4 (265 reviews) | 

#### Tracking & Reporting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (300 reviews) | 
| **Real-Time Insights** | Not enough data | 8.8 (289 reviews) | 
| **Attribution** | Not enough data | 8.3 (243 reviews) | 
| **Dashboard** | Not enough data | 8.9 (304 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (250 reviews) | 
| **User Activity History** | Not enough data | 8.9 (292 reviews) | 

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (213 reviews) | 
| **Retention** | Not enough data | 8.7 (245 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Messenger

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.4/10 | 14 |
| **Mixpanel** | 7.8/10 | 564 |

#### Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Account-Level Analytics** | 8.5 (12 reviews) | 8.6 (412 reviews) | 
| **User-Level Analytics** | 8.8 (13 reviews) | 8.9 (511 reviews) | 
| **Segmentation** | 8.2 (13 reviews) | 8.6 (456 reviews) | 
| **Funnels** | 8.3 (12 reviews) | 8.8 (499 reviews) | 
| **Alerts** | 8.0 (11 reviews) | 7.4 (333 reviews) | 
| **Multi-Product Analytics** | 8.2 (13 reviews) | 8.3 (369 reviews) | 
| **User Scoring** | 8.5 (12 reviews) | 7.5 (304 reviews) | 
| **Integrations** | 8.3 (13 reviews) | 7.8 (363 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (75 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (76 reviews) | 
| **Adaptive Learning** | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (74 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Funnels** | Not enough data | 9.5 (10 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.1 (6 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.9/10 | 36 |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Reports** | 9.2 (34 reviews) | 9.3 (110 reviews) | 
| **Dashboard** | 9.4 (33 reviews) | 8.9 (112 reviews) | 
| **Web Analytics** | 8.8 (33 reviews) | 9.0 (99 reviews) | 
| **Campaign Tracking** | 8.9 (33 reviews) | 8.8 (89 reviews) | 
| **Customer Demographics** | 8.9 (33 reviews) | 8.7 (94 reviews) | 
| **Predictive Analytics** | 8.7 (30 reviews) | Feature Not Available | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Data Storage** | 8.9 (31 reviews) | 8.7 (83 reviews) | 
| **A/B Testing** | 8.8 (30 reviews) | 8.3 (84 reviews) | 
| **Integrations** | 9.0 (32 reviews) | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **AI Text Generation** | 7.9 (7 reviews) | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Segmentation

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 9.0/10 | 33 |
| **Mixpanel** | N/A | N/A |

#### Platform Basics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 9.1 (30 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Journey Reporting** | 9.2 (31 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 9.3 (27 reviews) | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 9.0 (29 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Journey Mapping** | 9.1 (29 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.7 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Subscription Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Data Management

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Updating** | Not enough data | Not enough data | 
| **Data cleansing** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Analysis

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **KPIs** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Revenue Optimization ** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.6/10 | 15 |
| **Mixpanel** | N/A | N/A |

#### Marketing Operations

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **ROI Tracking** | 8.4 (15 reviews) | Not enough data | 
| **Data Collection** | 8.9 (14 reviews) | Not enough data | 
| **Customer Insights** | 8.7 (14 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (15 reviews) | Not enough data | 
| **Spend Management** | 7.9 (14 reviews) | Not enough data | 
| **White Label** | 8.1 (14 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Campaign Insights** | 8.8 (15 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (15 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.7 (15 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (14 reviews) | Not enough data | 
| **Brand Optimization** | 8.9 (15 reviews) | Not enough data | 
| **Predictive Analytics** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 277 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (256 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (213 reviews) | 
| **Retention** | Not enough data | 8.7 (245 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Appier AIRIS (formerly Woopra) (6):** [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Mixpanel (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Small-Business** | 54.1% | 52.7% | 
| **Mid-Market** | 33.2% | 37.5% | 
| **Enterprise** | 12.8% | 9.8% | 

### By Industry

#### Appier AIRIS (formerly Woopra)

- **Information Technology and Services:** 14.8%
- **Computer Software:** 12.8%
- **Marketing and Advertising:** 11.2%
- **Internet:** 9.2%
- **Retail:** 6.6%
- **Airlines/Aviation:** 4.6%
- **Real Estate:** 3.6%
- **E-Learning:** 2.6%
- **Food & Beverages:** 1.5%
- **Publishing:** 1.5%
- **Other:** 31.6%

#### Mixpanel

- **Computer Software:** 25.4%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 9.5%
- **Internet:** 6.5%
- **Health, Wellness and Fitness:** 5.1%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.8%
- **Consumer Goods:** 2.1%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 28.9%

---
## Alternatives

### Alternatives to Appier AIRIS (formerly Woopra)

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2876 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2876 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### Appier AIRIS (formerly Woopra)

- Title: [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) — 1 comment
  > **Top comment:** "Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It..."
- Title: [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) — 1 comment
  > **Top comment:** "Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user..."
- Title: [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) — 1 comment
  > **Top comment:** "Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It..."
- Title: [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) — 1 comment
  > **Top comment:** "Account Setup: Sign up for a Woopra account and create your profile. You may need to choose a pricing plan that aligns with your business needs.

Website..."
- Title: [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) — 1 comment, 1 upvote
  > **Top comment:** "The best thing about Woopra is the official website  worldwide"

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel)