# Appier AIRIS (formerly Woopra) vs Mixpanel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in user experience, particularly with its intuitive analytics dashboard that users find easy to set up and flexible to use. Many appreciate the seamless integration with their products, enhancing overall performance.
- **Users say** that Appier AIRIS (formerly Woopra) offers a rich set of analytical features, with a focus on customer needs. Reviewers highlight the continuous optimization of functions, such as integration with AIQUA Segment, which enhances its usability.
- **According to verified reviews** , Mixpanel stands out for its comprehensive web analytics capabilities, including features like heat maps and conversion funnels. Users find these tools invaluable for understanding customer behavior and improving engagement.
- **Reviewers mention** that while Appier AIRIS provides a good customer journey analysis, it sometimes lacks the depth of insights that Mixpanel offers. Users appreciate the fast event setup in Appier, but some feel it could benefit from more advanced tracking options.
- **Users highlight** that Mixpanel's live demos are particularly valuable, allowing them to visualize user interactions effectively. This feature is often cited as a key advantage in understanding user engagement and optimizing product features.
- **G2 reviewers note** that both platforms have strong support systems, but Appier AIRIS is praised for its customer success and engineering teams, which provide tailored solutions based on user feedback, making it a reliable choice for businesses focused on customer engagement.



| | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 207 | 1,364 | 
| **Largest Market Segment** | Small-Business (54.1% of reviews) | Small-Business (52.5% of reviews) | 
| **Entry Level Price** | $0 500,000 actions/month | Free Per Year | 

---
## Top Pros & Cons

### Appier AIRIS (formerly Woopra)

Pros:
- Insights Generation (8 reviews)
- Results (6 reviews)

Cons:
- Complexity (2 reviews)
- Difficult Customization (2 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
  | **Meets Requirements** | 9.0 (178 reviews) | 8.8 (1039 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 8.5 (1049 reviews) | 
  | **Ease of Setup** | 8.7 (83 reviews) | 8.1 (508 reviews) | 
  | **Ease of Admin** | 8.8 (69 reviews) | 8.6 (371 reviews) | 
  | **Quality of Support** | 8.6 (157 reviews) | 8.4 (796 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (64 reviews) | 8.8 (339 reviews) | 
  | **Product Direction (% positive)** | 8.8 (176 reviews) | 8.6 (953 reviews) | 

---
## Pricing

### Appier AIRIS (formerly Woopra)

#### Entry-Level Pricing

Plan: Core

Price: $0 500,000 actions/month

Description: Learn & Experiment

Key Features:
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

[Browse all 4 editions](https://www.g2.com/products/appier-airis-formerly-woopra/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.7/10 | 139 |
| **Mixpanel** | 8.4/10 | 474 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (119 reviews) | 8.8 (278 reviews) | 
| **Engagement** | 8.8 (118 reviews) | 8.8 (345 reviews) | 
| **Entry and Exit Pages** | 8.7 (117 reviews) | 8.2 (294 reviews) | 
| **Standard Event Tracking** | 8.9 (120 reviews) | 8.9 (357 reviews) | 
| **Custom Event Tracking** | 9.1 (117 reviews) | 8.9 (355 reviews) | 
| **Retention** | 8.6 (106 reviews) | 8.5 (320 reviews) | 
| **Return** | 8.7 (108 reviews) | 8.4 (292 reviews) | 
| **Conversions** | 8.8 (105 reviews) | 8.8 (321 reviews) | 
| **Funnels** | 8.6 (102 reviews) | 8.9 (346 reviews) | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Real-Time Reporting** | 9.2 (123 reviews) | 8.8 (312 reviews) | 
| **Trending** | 8.6 (110 reviews) | 8.6 (292 reviews) | 
| **Retroactive Reporting** | 8.5 (101 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | 8.7 (112 reviews) | 8.7 (335 reviews) | 
| **Mobile Reporting** | 8.5 (97 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | 8.2 (94 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (108 reviews) | 8.6 (337 reviews) | 

#### Other

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **User Data** | 8.6 (115 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | 8.6 (96 reviews) | 8.2 (182 reviews) | 
| **Load Time Monitoring** | 8.5 (88 reviews) | 8.0 (175 reviews) | 
| **Campaign Tracking** | 8.7 (99 reviews) | 8.3 (234 reviews) | 
| **E-Commerce** | 8.6 (87 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | 8.6 (76 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | 8.4 (86 reviews) | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **API / Integrations** | 8.8 (104 reviews) | 8.5 (280 reviews) | 
| **QA Testing** | 8.9 (85 reviews) | 8.2 (247 reviews) | 
| **Performance and Reliability** | 8.8 (106 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.8 (106 reviews) | 8.8 (284 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 345 |

#### User Identification

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Demographics** | Not enough data | 8.3 (256 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (277 reviews) | 
| **Geolocation** | Not enough data | 8.4 (264 reviews) | 

#### Tracking & Reporting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.2 (302 reviews) | 
| **Real-Time Insights** | Not enough data | 8.8 (290 reviews) | 
| **Attribution** | Not enough data | 8.3 (242 reviews) | 
| **Dashboard** | Not enough data | 8.9 (304 reviews) | 
| **User Path Tracking** | Not enough data | 8.6 (252 reviews) | 
| **User Activity History** | Not enough data | 8.9 (291 reviews) | 

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Messenger

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.4/10 | 14 |
| **Mixpanel** | 8.0/10 | 619 |

#### Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Account-Level Analytics** | 8.5 (12 reviews) | 8.6 (420 reviews) | 
| **User-Level Analytics** | 8.8 (13 reviews) | 9.0 (539 reviews) | 
| **Segmentation** | 8.2 (13 reviews) | 8.6 (462 reviews) | 
| **Funnels** | 8.3 (12 reviews) | 8.8 (520 reviews) | 
| **Alerts** | 8.0 (11 reviews) | 7.4 (335 reviews) | 
| **Multi-Product Analytics** | 8.2 (13 reviews) | 8.3 (372 reviews) | 
| **User Scoring** | 8.5 (12 reviews) | 7.5 (304 reviews) | 
| **Integrations** | 8.3 (13 reviews) | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (75 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 9.5 (28 reviews) | 
| **Account level Analytics** | Not enough data | 9.3 (7 reviews) | 
| **Segmentation** | Not enough data | 9.8 (14 reviews) | 
| **Funnels** | Not enough data | 9.8 (31 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Cross System integrations** | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.9 (24 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.9/10 | 36 |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Reports** | 9.2 (34 reviews) | 9.3 (110 reviews) | 
| **Dashboard** | 9.4 (33 reviews) | 8.9 (112 reviews) | 
| **Web Analytics** | 8.8 (33 reviews) | 9.0 (99 reviews) | 
| **Campaign Tracking** | 8.9 (33 reviews) | 8.8 (89 reviews) | 
| **Customer Demographics** | 8.9 (33 reviews) | 8.7 (94 reviews) | 
| **Predictive Analytics** | 8.7 (30 reviews) | Feature Not Available | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Data Storage** | 8.9 (31 reviews) | 8.7 (83 reviews) | 
| **A/B Testing** | 8.8 (30 reviews) | 8.3 (84 reviews) | 
| **Integrations** | 9.0 (32 reviews) | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **AI Text Generation** | 7.9 (7 reviews) | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Segmentation

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 9.0/10 | 33 |
| **Mixpanel** | N/A | N/A |

#### Platform Basics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 9.1 (30 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Journey Reporting** | 9.2 (31 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 9.3 (27 reviews) | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 9.0 (29 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Journey Mapping** | 9.1 (29 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.7 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Subscription Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Data Management

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Updating** | Not enough data | Not enough data | 
| **Data cleansing** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Analysis

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **KPIs** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Revenue Optimization ** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.6/10 | 15 |
| **Mixpanel** | N/A | N/A |

#### Marketing Operations

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **ROI Tracking** | 8.4 (15 reviews) | Not enough data | 
| **Data Collection** | 8.9 (14 reviews) | Not enough data | 
| **Customer Insights** | 8.7 (14 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (15 reviews) | Not enough data | 
| **Spend Management** | 7.9 (14 reviews) | Not enough data | 
| **White Label** | 8.1 (14 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Campaign Insights** | 8.8 (15 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (15 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.7 (15 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (14 reviews) | Not enough data | 
| **Brand Optimization** | 8.9 (15 reviews) | Not enough data | 
| **Predictive Analytics** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 278 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Engagement** | Not enough data | 9.0 (257 reviews) | 
| **Exit Tracking** | Not enough data | 8.3 (214 reviews) | 
| **Retention** | Not enough data | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | Not enough data | 9.0 (237 reviews) | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Appier AIRIS (formerly Woopra) (6):** [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Mixpanel (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Appier AIRIS (formerly Woopra) | Mixpanel | 
|---|---|---|
| **Small-Business** | 54.1% | 52.5% | 
| **Mid-Market** | 33.2% | 37.5% | 
| **Enterprise** | 12.8% | 10.0% | 

### By Industry

#### Appier AIRIS (formerly Woopra)

- **Information Technology and Services:** 14.8%
- **Computer Software:** 12.8%
- **Marketing and Advertising:** 11.2%
- **Internet:** 9.2%
- **Retail:** 6.6%
- **Airlines/Aviation:** 4.6%
- **Real Estate:** 3.6%
- **E-Learning:** 2.6%
- **Food & Beverages:** 1.5%
- **Publishing:** 1.5%
- **Other:** 31.6%

#### Mixpanel

- **Computer Software:** 25.2%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.2%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to Appier AIRIS (formerly Woopra)

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2914 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2914 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (632 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### Appier AIRIS (formerly Woopra)

- Title: [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) — 1 comment
  > **Top comment:** "Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It..."
- Title: [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) — 1 comment
  > **Top comment:** "Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user..."
- Title: [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) — 1 comment
  > **Top comment:** "Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It..."
- Title: [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) — 1 comment
  > **Top comment:** "Account Setup: Sign up for a Woopra account and create your profile. You may need to choose a pricing plan that aligns with your business needs.

Website..."
- Title: [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) — 1 comment, 1 upvote
  > **Top comment:** "The best thing about Woopra is the official website  worldwide"

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel)