--- title: Appier AIRIS (formerly Woopra) Reviews meta\_title: 'Appier AIRIS (formerly Woopra) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 207 reviews by the users' company size, role or industry to find out how Appier AIRIS (formerly Woopra) works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 207 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Appier AIRIS (formerly Woopra) Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Appier AIRIS (formerly Woopra) but has limited features. Are you part of the Appier AIRIS (formerly Woopra) team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. * * * Seller [Appier](https://www.g2.com/sellers/appier) Discussions [Appier AIRIS (formerly Woopra) Community](https://www.g2.com/products/appier-airis-formerly-woopra/discuss) Languages Supported English Solution Type All-in-One Overview by Vlad Bulvakhter Show More ## Pricing Pricing provided by Appier AIRIS (formerly Woopra). ### Core $0 500,000 actions/month ### Startup $349 1 million actions/month [ View More Pricing Information ](https://www.g2.com/products/appier-airis-formerly-woopra/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/appier-airis-formerly-woopra/competitors/alternatives) ## User Insights Average based on 207 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/12/2019 "Best! Cheap!"" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Its Very good at Very Cheap! Good support and it make your job done easy! Super friendly website and support! Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? Nothing special! But i could have more plans to choose from! Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): No hours sank into aggregating and cleaning data. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? It help me get the job done easy and quick so i have more time with my family and friends Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic FL Friday L. Project Management Officer Retail Mid-Market (51-1000 emp.) 3/16/2019 ""Woopra to all the more likely comprehend our clients"" 5/5 What do you like best about Appier AIRIS (formerly Woopra)? The primary concern is the convenience for an individual who does not have a specialized training. We can screen our clients continuously, which gives us a great deal of data on the most proficient method to improve our site and increment income. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? There were issues with showing insights and a few reports. I trust that these were confined cases and they won't occur once more. Additionally, so as to design progressively point by point reports, you need a ton of time and fundamental specialized information. Else, I truly like the administration. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): You should find out about your clients and Woopra can help with this. Try not to be enticed to take a stab at something new, this administration will not disillusion you. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? We use Woopra to all the more likely comprehend our clients. We gather an entire image of their conduct on our site, to comprehend what we have to improve or revamp. We additionally watch that the customer isn't a maverick, to limit counterfeit requests. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/7/2020 "Analysing visitors behaviour" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Seeing live visitors actions by their segment Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? Haven't used too much to say anything here Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): Must try it out, its a new level of Google Analytics Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Observing my users behavior, not looking practically for any issues Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 3/5/2019 "Woopra provides valuable metrics" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Easy to implement and use Woopra is ideal for collecting data and delivering statistics in real-time. The platform shows the graphs with the metrics we need without problems. The team uses the reporting feature extensively to obtain trending reports, user travel reports, and retention reports. It is useful to identify the interests of our clients according to their behavior in different channels and in their search preferences. We use triggers frequently as they are useful to speed up the execution of events. It is even easier to obtain reports as it has several data export formats (CSV / .pdf / .xls). Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I don't dislike anything. I'm fascinated with the functionality of Woopra is an excellent alternative to Google Analytics. Pro plan has a lot of features that we use, but the monthly subscription is quite expensive. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): It is a great program to know what your clients are interested in. The basic plan (free plan) has enough features to grow small businesses. However, if your company needs more advanced tracking and analysis capabilities, I would recommend the pro plan. It is exceptional to combine metrics and compare them to each other. You can support your decisions in the data provided by Woopra. It is reliable. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Streamlines the decision-making process as it provides us with indispensable information to carry out marketing projects. The reports provided by the software are an invaluable source of data to develop and implement product launch projects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash S.") AS Akash S. Software engineer Mid-Market (51-1000 emp.) 5/15/2019 "Woopra" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? I also enjoy the ability to see real-time who is online so that we can get a sense of current usage.That allows their software to track visitors arriving at you website. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? Its way too big for small companies. If it can be reduced then I believe there will be more customers.we can make a wider range of our customers with a good ability to notify in real time. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? this platform is definitely one of the leaders of the package in real time. the program helped me to do a lot of useful things.this platform is definitely one of the leaders of the package in real time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 2/24/2019 "It's a versatile data analysis tool" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? It is very useful to obtain metrics related to user activity. It is a powerful resource as it transforms complex data into understandable information for our team. In addition, it integrates seamlessly into the technological environment we handle. On the other hand, Woopra is an intuitive software and does not need advanced training to learn how to use it. It provides clear and specific documentation that facilitates its implementation. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? So far the software works normally and I have not experienced difficulties that I could not solve with the help of documentation or technical support. I think I have nothing negative to comment on Woopra. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): Woopra can be highly effective when integrated with CRM and marketing automation tools. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? It is a necessary tool because it gives us relevant and detailed reports to make decisions that affect the quality of our products and services. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 8/19/2019 "Easy integration" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Using HTTP api is really simple and it makes it easy to integrate Woopra with our mobile projects on both Android and iOS platforms.. the user profile history is a great plus. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? At the moment nothing bad. I would like to see an integration inside automation with OneSignal. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Analytics data tracking inside a mobile app Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 5/16/2019 "Woopra is simple and powerful" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? The visual interface is simple and adaptable to the user. It can be integrated with third-party app. Reports can be exported in several formats. Woopra is great for visualizing analytics and finding trends. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I think nothing. It is very useful, I like tools provided by software. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): Useful software to analyze user behavior on the website. The information it provides is key to optimize drip marketing campaigns. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? The analytics are useful to visualize the effect of our marketing campaigns and the behavior of users on the website. Trend reports provide us with relevant information about the interests of our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 4/12/2019 "Woopra offers a comprehensive solution " 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? The Woopra panel is friendly and modern, showing indicators and charts with key metrics at a glance. It is easy to configure and the navigation is intuitive. It allows us to track customer actions and the most common contact points . Analytics are recorded in real-time and stored in an organized history of customer behavior, so you can access each of them and view detailed metrics on each profile. However, I believe that the best characteristics of Woopra are the reports, particularly journey reports and trend reports. The journey reports are important to us because they are useful to identify opportunities to improve the customer experience. Regarding the reports of trends, they indicate the performance of our marketing campaigns and it is a source of invaluable information for the planning of projects and digital campaigns. Woopra also has integrations with third-party software and facilitates the export of reports in various formats. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? We have no complaints about this software, as it provides us with essential information about the client's activity. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): Woopra is a good alternative to get analytics in real-time, the tools are advanced and intuitive. This software offers a free version. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? The data provided by the reports are crucial to develop new projects and improve the quality of our services. Woopra provides key tools to measure campaign performance, identify trends, know the customer journey, among others. This software helps us grow. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/30/2019 "User-friendly analytics" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Woopra is very easy to use and I can build reports quickly and easily. The reports also complete within seconds so I'm able to find the data I need at the drop of a hat. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I don't like that the reports save automatically because my reports page gets clogged up with one-off reports that I don't need to access over and over again. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? We're using Woopra to track specific feature and overall app usage over time and enjoy being able to compare usage month-to-month with ease. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Appier AIRIS (formerly Woopra)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Appier AIRIS (formerly Woopra) ](https://www.g2.com/products/appier-airis-formerly-woopra/discussions/new) ![Jeremy L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy L.") JL Jeremy Limn • Last activity over 5 years ago What is the best thing about Woopra 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Rob Robinson • Last activity over 2 years ago Will this Report Google Shopping Search Term Attribution? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/will-this-report-google-shopping-search-term-attribution) [ View all Discussions ](https://www.g2.com/products/appier-airis-formerly-woopra/discuss) ## Pricing Options Pricing provided by Appier AIRIS (formerly Woopra). ### Core $0 500,000 actions/month ### Startup $349 1 million actions/month ### Pro $999 5 million actions/month [ View More Pricing Information ](https://www.g2.com/products/appier-airis-formerly-woopra/pricing) Appier AIRIS (formerly Woopra) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-heap-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics) ##### ##### Appier AIRIS (formerly Woopra) Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Trending Segmentation Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/appier-airis-formerly-woopra/features) ##### Categories on G2 [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Subscription Analytics](https://www.g2.com/categories/subscription-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which AI sales assistant software do other businesses use](https://www.g2.com/discussions/which-ai-sales-assistant-software-do-other-businesses-use)[What's the top demo automation app for tech startups](https://www.g2.com/discussions/what-s-the-top-demo-automation-app-for-tech-startups)[Best compensation software for managing employee benefits](https://www.g2.com/discussions/best-compensation-software-for-managing-employee-benefits) [What are the highest rated healthcare integration engines for hospitals standardizing multi-system data exchange and monitoring?](https://www.g2.com/discussions/what-are-the-highest-rated-healthcare-integration-engines-for-hospitals-standardizing-multi-system-data-exchange-and-monitoring)[Which FSM platforms hold up under heavy enterprise workloads without becoming slow or unreliable at scale?](https://www.g2.com/discussions/which-fsm-platforms-hold-up-under-heavy-enterprise-workloads-without-becoming-slow-or-unreliable-at-scale)[Pros and Cons Details](https://www.g2.com/products/appier-airis-formerly-woopra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)