--- title: Appier AIRIS (formerly Woopra) Reviews meta_title: 'Appier AIRIS (formerly Woopra) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 207 reviews by the users' company size, role or industry to find out how Appier AIRIS (formerly Woopra) works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 207 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Appier AIRIS (formerly Woopra) Reviews **Vendor:** Appier **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 207 ## About Appier AIRIS (formerly Woopra) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. ## Appier AIRIS (formerly Woopra) Pros & Cons **What users like:** - Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively. (8 reviews) - Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes. (6 reviews) - Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making. (5 reviews) - Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions. (3 reviews) - Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly. (3 reviews) - Flexibility (3 reviews) - Real-time Updates (3 reviews) - User Experience (3 reviews) - User Interface (3 reviews) - Customer Insights (2 reviews) **What users dislike:** - Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging. (2 reviews) - Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively. (2 reviews) - Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity. (2 reviews) - Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types. (2 reviews) - Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup. (2 reviews) - Lack of Information (2 reviews) - Limited Customization (2 reviews) - Limited Features (2 reviews) - Product Limitations (2 reviews) - Users experience a **steep learning curve** with Appier AIRIS, particularly those new to analytics and data management. (2 reviews) ## Appier AIRIS (formerly Woopra) Reviews ### 1. Best tool to manage all the leads **Rating:** 4.5/5.0 stars **Reviewed by:** Danish K. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** It is best tool for direct interaction with clients and solving there problems.we can make costum dashboard in few simple steps.and much more **What do you dislike about Appier AIRIS (formerly Woopra)?** User interface is not easy for new team members but after few training they are able to use it well **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** In sales we need of funnle customer and revists so all can be done in one place only ### 2. Comprehensive real time user-level insights, with powerful and easy to use funnel analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Jon W. | Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra can be the single source of truth to store and analyze everything a customer has done. Custom schemas make it possible to let the system work with any data you have - a lot better than trying to cram everything into a Google Analytics event, which has limited structure and no ability to add extra data. It's easy to look into what an individual user has done in real time, even across multiple systems (due to Woopra's many integrations). **What do you dislike about Appier AIRIS (formerly Woopra)?** Price. Since we began using Woopra in 2011, the price has gone up drastically, but the same is true with other similar tools. Luckily, Woopra grandfathered existing users in to older pricing when the increased their prices, so they are looking out for their most loyal customers. Woopra's action-based pricing can add up if you aren't careful since putting users into cohorts and updating user profiles also creates actions. Although there's a free plan, the next step up is a big increase from nothing, at $999 / month. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** E-commerce analytics. Woopra makes it easy to view a user's journey across the website, through custom apps, and even across other platforms including email and Zendesk. Compared to Google Analytics, actions are visible in real time and you can drill down to an individual user. It's easy to create specific funnels that span different types of events, which can even span multiple visits. In e-commerce, users often start sessions anonymously and later log in. Woopra seamlessly merges anonymous data with user profiles for the first visit, AND future visits (unlike some competitors). ### 3. One of our core SaaS tools at SHERPA Blog **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra satisfies our need to capture all of our users' actions and segmentify our readers according to their behaviors. What to do with the data is all up to us! **What do you dislike about Appier AIRIS (formerly Woopra)?** I'd complain about the user interface but the new UI fulfills our expectations well enough. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We've been using Woopra for a couple of years, since we released our registration system. Woopra has always been one of our main sources of information about our users and their experiences and it nurtures our data driven decision making processes. ### 4. Best analytics for sales **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** Real time data analytics and directly impact revenue generation **What do you dislike about Appier AIRIS (formerly Woopra)?** Glitch sometime. need to refresh to get the analytics **Recommendations to others considering Appier AIRIS (formerly Woopra):** Best experience ever for customer analytics. Provide real time data and directly impact revenue generation **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Customer analytics ### 5. Good customer analytics ever used highly recommended **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Appier AIRIS (formerly Woopra)?** real time customer analytics and directly impacting revenue generation **What do you dislike about Appier AIRIS (formerly Woopra)?** ever showing glitch so refresh required in the software **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** customer analytics and revenue generation ### 6. Powerful features, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** I like the granular visibility of individual visitors to my site. **What do you dislike about Appier AIRIS (formerly Woopra)?** Some of the reports can be a bit difficult to customize, and the site isn't always as intuitive as I might hope. Also, the pricing is simply beyond reach for small users. It would be great if the pricing somehow were scaled. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I'm learning much more about individual visitors, which has increased my ability to communicate meaningfully. ### 7. An indispensable product in my marketing stack **Rating:** 4.0/5.0 stars **Reviewed by:** Nergis S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** We feel like we have a clear picture about the attribution and the journey of the leads we are generating which leads us to invest in the right marketing channels. **What do you dislike about Appier AIRIS (formerly Woopra)?** For some reason that I couldn't figure out why, sometimes some of the leads don't appear on Woopra. Also there is room to improve the UX. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It completes the picture you get from analytics by enabling you to see each and every lead's unique journey before they convert into a lead. ### 8. Information monitoring to seek excellence in the service we offer **Rating:** 5.0/5.0 stars **Reviewed by:** Martin Q. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is and will be a great tool for tracking the information I need. It make an immediate search of the profiles of all our clients including all their important information, in this way we know in detail with whom we interact in order to find the appropriate way to meet each of their needs. It reflects all the data obtained to be able to detail them at a glance, in an organized and exact way. Thanks to this functionality I can take actions in my company, quickly and efficiently, according to what I detail and analyze, always following and listening to all our clients. The user interface is dynamic and truthful, it helps to always carry out an organized and efficient work, with the help of quite complete tools, detailed reports and an intuitive function that makes everything much easier. **What do you dislike about Appier AIRIS (formerly Woopra)?** It has an endless nuber of tools with incredible functionalities, which fulfillin detail all the requirements that I need to fulfill all my work, monitoring of the informations, detailes reports, development of the intuitive and fluid system, it has a minimum margin of error ad is always on time to offer everything I need. All my work team was perfectly coupled to the Woopra system, it makes our job development much simpler. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I recommend the software because it has brought to my professional life, to the company where I work and to my day in general great benefits. It completely adapted to everything I need and always gives me the ideal option to improve day by day. If this is what yo are looking for and need, I recommend you use Woopra. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I have always believed that knowledge is power, we use the software to we find the best way to meet each of the needs and requeriments of all our customers, theis satisfaction is ours. It has allowed us to better develop a client.executive relationship. Thanks to the detailed reports we streamline all our work, we find quick solutions that improve efficiency in all the services we offer, thus increasing the quality of our work. In general terms it is important to note that Woopra is a tool of great power of knewledge, which on a large sclae, with just obtaining information allows me to achieve great unimaginable goals. ### 9. Calculation consumer and user behavior **Rating:** 3.5/5.0 stars **Reviewed by:** Petra S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Website users will be analyzed in groups, geolocation tracking helps us to link users to the right webpage and we can organize for the clients a better experience - selling options can be improved. **What do you dislike about Appier AIRIS (formerly Woopra)?** The overview of today shows trends that doesn't matter if we set it as a monthly statistic is it much better. Live events will be logged after every single change of the webpage, to keep a real data statistic would it be better that the system take notice that there was just a little modification. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Collecting user experience data on the webpage and trying thanks to the reports and data to improve our sales. We can organize more detailed content and offer services in the language that the clients want to see. ### 10. Great software to integrate your data without additional costs and easily. **Rating:** 5.0/5.0 stars **Reviewed by:** Jhon M. | Ingeniero de sistemas, Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** This program integrates perfectly with the data required from companies, also allows me to make reports or files of customers and meet their doubts or needs, all the pile of data information that compiles woopra is important because it facilitates much customer service, something that increases our prestige. **What do you dislike about Appier AIRIS (formerly Woopra)?** You can see that it really is a great application and has many options to integrate and visualize data for the best view of customers but the interface used lacks a menu that is intuitive, but when you start to use you realize that it is very useful. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I think that all companies should be informed about woopra, because it offers a great way to be aware of your customers, this program facilitates all kinds of financial strategy that you want to implement in your business, for us is one of the best we have used, we are very happy with Woopra. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We have facilitated the work of customer service since we implemented woopra, at first was only a trial period, but after the tests have served us as a luxury to collect information and data, know that we want and do not want, the preferences of our customers must always be our priority, in addition to this application is becoming famous, it is a pleasure for all members of the company to have a software that this height. ### 11. What google analytics won't do. Woopra will **Rating:** 4.0/5.0 stars **Reviewed by:** Akshat K. | CEO (Chief Experimentation Officer), Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The best thing is that I can identify the user that came through my link using custom URL like bizamps.com/?wv_name=Akshat For every person, I send an email to, with such customization. I get a ping when they come on the site and I can reach out to them at that particular time. Slack and email integration is awesome. **What do you dislike about Appier AIRIS (formerly Woopra)?** Automation of visitors notification to slack with a certain condition is not free. It's actually very expensive for a small business. It does integrate with Hubspot on contact level but not on the cookie level, otherwise that would be awesome **Recommendations to others considering Appier AIRIS (formerly Woopra):** Well, Go for it. See their user tagging system and ability to identify non-logged in users. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Identifying anonymous users. Woopra picks up form filled and syncs it with Hubspot CRM. Instant Notification on slack when a lead comes to the side. ### 12. Great tool to visualize customer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The many integrations that Woopra offers allow us to see just about every single event that can occur on our website. **What do you dislike about Appier AIRIS (formerly Woopra)?** There are some reports, like Trends, that are hard to implement specific time frames. For example, you may be looking at how many trials have happened on a certain page, but if you're using the Trends report, it's possible that these numbers may be different a month after the first time you looked at it (regardless of when you set the time frame). I've talked with support about it before and it seems to just be with this specific report type though. **Recommendations to others considering Appier AIRIS (formerly Woopra):** They seem to have a good free plan. I would recommend trying that out first and making sure it's right for you because the paid plans are quite pricey. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I personally use it to keep track of trials that are generated from certain pages on our website. ### 13. Collect data from the webpage with Woopra **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher E. | Marketing Staff, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** I appreciate Woopra's social design, which is visually appealing for everyone. It allows for tracking people in particular groups using the prompts in Google Tag Manager and to set specific actions, instead of only displaying aggregates. If you want to define a particular segment you want to highlight to your clients, Woopra will make this happen in a breeze. Also, Woopra's learning curve is low and you can use its first free version, which will offer you everything you need to expand. Of course, Woopra provides really strong ready-to-use statistics that tend to be very useful for analysis. The setup of events is really simple and can be triggered at a client and server level. **What do you dislike about Appier AIRIS (formerly Woopra)?** Although I like Woopra's UI, I think it should be improved in order to boost the user experience in general. Also, I don't know if this is a Woopra flaw or safety switch, but almost every search queries I make on web browsers end up in encryption. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra is a nice tool if you need to get a research tool which can be applied quickly and easily, specially in the beginning of a project. The free version is very helpful and provides a good chance to test it first. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We use Woopra to collect data from on our webpage to remind users of the major improvements to our website's stream, centered on the patterns found in Woopra. The use is very straightforward and therefore it is a good scenario to consider. ### 14. Build user profiles with Woopra **Rating:** 5.0/5.0 stars **Reviewed by:** Sheyla A. | Advertisement Sales Manager, Management Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra has the most scalable integration of every web analytics solution, that are way superior than Salesforce and Marketo and are by far the most valuable, although we don't take advantage of many if the integration it offers. Many of the functions are included in the trial version, so there is no need to hesitate on spending the next rate as we get a benefit until our company had proven to be profitable. It provides a very good view of the entire page load, the UI is certainly the best possible, as it is provided by a central live display board. **What do you dislike about Appier AIRIS (formerly Woopra)?** I have found some errors in the report format that make filtering or other reports-related actions harder. Also, Woopra's browser is fine, but the computer program is sometimes much simpler to use. This is because in the online version the pages run slow, and requires longer than planned for a different view to load, which could probably improve. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra is the ideal solution for: B2B businesses wishing to conduct account-based research, advertising, support discovery of eligible future SaaS consumers for Freemium. It is also suitable for brand managers wishing to evaluate services and functions at individual basis, providing consumer KPIs, such as total income from clients per functionality of each app. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We use Woopra as a live view to determine when to make an implementation in low-consumption conditions. It helps us to understand how certain features are used to calculate them for specific events. It's also very helpful to build user profiles dependent on their site visits after they have migrated. ### 15. Understand your client’s information with Woopra **Rating:** 5.0/5.0 stars **Reviewed by:** Don C. | Sales And Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The information provided by Woopra is analyzable from the internet as well as mobile devices. Woopra displays fantastically the tools that our guests are using. Also, I love the ability of Woopra to indicate where a client is located geographically. You may ask the Woopra Customer Service when you have any question and in matter of minutes, they will provide you with the most useful answers. **What do you dislike about Appier AIRIS (formerly Woopra)?** Comprehending all the tools and learning how they operate may take some time if you don't have experience with these kinds of tools. This isn't an application to be used as a blocker as it just isn't clear on this aspect. I would like that Woopra could track potential customers that have been assigned in a marketing plan. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra is perfect for aggregation focused on the features of the user and the description and behavior of the user's activity, which helps us to monitor issues in every step of the process. Woopra also provides several B2C clients, particularly in the field of e-commerce. I've been using other websites and none of them compare to Woopra’s performance. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We use Woopra in order to understand our client’s information and to evaluate only very few application metrics when some users report have issues. The software offers you a rundown of the actions of our users per client and lets us see how long they have been in our web, the sites they frequent and the place where they are. ### 16. Woopra for web analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Juilmer M. | Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is very easy to access. I really appreciated the introduction of Appconnect from third parties, which has allowed me to handle details in my selection of segments, to create specific reports and user profiles and to gather data from channels, mainly from Helpdesk and chat. **What do you dislike about Appier AIRIS (formerly Woopra)?** I personally think the UI may need some updates. Sometimes, in some events a collection of actions or the mixture of filters are hard to process. In general, it's very tough to do anything without programmers and to upload detailed user-level files with data collected. If Woopra required us to connect to the PPC and check campaigns, it would be helpful. **Recommendations to others considering Appier AIRIS (formerly Woopra):** My score for Woopra is the highest, that’s why I would recommend it for every company. Once you release a service or platform, often you don't understand all the concerns when it begins, but Woopra does allow you to inquire the user's actions upon request. However, although it contains user data it is still not certain of the correct use of all user data. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We are using Woopra in a B2B business as a web analytics tool. It is also useful to make general and constant monitoring activities, as we can evaluate our own user behaviors and check if some of the AB tests we've developed actually work. The reports generated show all of the parameters required by each client during certain period, allowing us to set our sights on advertising. ### 17. Define issues of content or technical difficulties with Woopra **Rating:** 4.5/5.0 stars **Reviewed by:** Priscila P. | Sales And Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra operates very quick and with a smooth design, I really like the way it looks. Even for non-expert customers, it is simple to operate and it is safe, opposed to other software that regularly seemed to lose some incidents (I say this for experience). The deployment capabilities, the billing pipeline and CRM integrations of this software are outstanding characteristics that are way over Marketo and even Salesforce. **What do you dislike about Appier AIRIS (formerly Woopra)?** Control board should be more interactive. Although it provides some real-time analysis data, sometimes I was not sure if everything was updated properly, as I don't find the right way to check this. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I really enjoy Woopra. I consider it as one of the most strong and versatile tools I have ever used. It has allowed us to comprehend what the clients do with their blog or apps. It is very helpful for supporting applications that have been recorded by characteristics or websites. I would suggest it to anyone searching for a blog for assessment that likes a visual interface and a nice layout. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We use Woopra to evaluate the primary measures we want individuals to follow when visiting our website. It is also used to define when we have issues because of content or technical difficulties. From our first trip to the site to our prospective clients and the engaged consumer, we decided to monitor our clients throughout their whole lifetime, and Woopra has allowed us to do just that. ### 18. Integration and data are the strong point of Woopra. **Rating:** 4.5/5.0 stars **Reviewed by:** Ruby Hannah W. | Corporate Systems Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The integration of CRMs like Marketo and Salesforse is very useful and very important. In addition, I can create reports on customer behavior and I like data collection. Woopra is a product with great capabilities for the precise collection of data that allows us to have a better view of customer behavior, which allows us to greatly improve. **What do you dislike about Appier AIRIS (formerly Woopra)?** The only flaw that I can find in Woopra is that it is not very intuitive, they must improve the way of expressing the information in order to perform better analyzes. **Recommendations to others considering Appier AIRIS (formerly Woopra):** All companies have the need to know what the interests of their customers are. With Woopra they can achieve it, they will be able to adapt precise strategies according to the data provided with Woopra. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The inconveniences of visualization and representation of data to achieve a better financial strategy to improve the customer experience and to finish you. Woopra is a product capable of informing behavior and interests, which allows us to adapt according to customer requirements. ### 19. My experience with Woopra. **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa B. | Sales and marketing assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** I like this software because it generates a lot of confidence when it comes to tracking all the clients that visit the website of our company and, therefore, we can know which ones are happy with our services and those that do not, I can make a strategy to convince them , Woopra has an interface very adapted to our needs, it also has very innovative options to connect in real time with our clients and thanks to that we can position ourselves as the number one in the market. **What do you dislike about Appier AIRIS (formerly Woopra)?** Honestly, Woopra is not so easy to use, since it has some complicated options to learn to use it immediately, but after that time its use is perfected and it is worth trying, since it is possible to perform an analysis of all the Customers that Visit our platform and develop new strategies to attract new customers. Apart from its use, we have nothing negative to say about Woopra, because it has a very good support service that always responds when we need it. **Recommendations to others considering Appier AIRIS (formerly Woopra):** It is a truly unique software to track our customers, and how our website generates a positive impact on them. We are very happy with its implementation and we highly recommend it because the marketing benefits are phenomenal. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We worked with our Salesforce account and integrated it perfectly, and they helped us improve our administration with our clients. We also use it from our phones, so we allow a better work on the web and we are more productive. We really appreciate the acquisition of Woopra in our organization. ### 20. With Woopra I can see everything. **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren Eliana R. | RPA Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Mainly I want to talk about the very nice visual aspect of Woopra, I feel very happy with the design and I love it. In addition to the visual aspect, I have noticed that thanks to Woopra I can know everything, from the visits of the clients to what their interests are. The best thing about Woopra is that I can assess the satisfaction or dislike of my clients thanks to the Woopra data visualization system, which allows me to establish or change my marketing strategies. **What do you dislike about Appier AIRIS (formerly Woopra)?** I dislike that Woopra is limited to presenting basic data of user behavior, only informs us of their behavior and their activity. I would like to see a more complete and detailed analysis that can be represented in tables of behavior percentages. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I recommend it, but with qualifications ... I feel it is a good product, but it should improve the way information is represented. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We managed to solve problems of lack of information to improve our strategies. I feel that it is a good product to be able to know the activation of the users and with this information we can change aspects that allow us to continue improving. ### 21. Woopra makes me a detective of users **Rating:** 4.5/5.0 stars **Reviewed by:** Leslie H. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** What I love about Woopra is that it makes me a detective of users. I can take a closer look at the interactions they have on my website. But it's not just a click, it allows me to know all the activities since the moment they log in and archive them for future searches. I also like to receive notifications about what users do on the web, especially to purchase my products. And I can't let go of the interface that Woopra gives away. It is very comfortable and visually pleasing, offering me a professional and ambitious experience in digital marketing. **What do you dislike about Appier AIRIS (formerly Woopra)?** The disadvantage I have with Woopra is the monetary investment that forces me to make for the service. The cheapest plan is not something basically cheap for me. And one tool that does not offer me are heatmaps, which represents a very useful alternative. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I recommend practicing and interacting on many occasions with Woopra, because it is not easy to understand it at first. Over time it becomes a primary tool to get to know the users who visit your website. You can search for text or video tutorials that teach you how to use the program. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I can control and sort the level of visits that my website receives. Thanks to Woopra I know who are the users satisfied with my service and I apply strategies for those who I still can't convince. ### 22. Woopra - Intuitive tool for tracking important information **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar M. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** From my perspective, Woopra has become my number one tool for finding tracking solutions, to monitor each of our clients, to always know their needs and priorities. I distribute each result and organize them in a group and individual way in an excellent way, reflecting in detail all the important information. It analyze and study exactly every minimum detail, quickly and efficiently, with just a few steps, obtaining the profile of the user I was looking for with all the data I need to know, with this determining information I can make decisions based on each opinion. The interface is creative, it facilitates commissioning and efficient work, it is an intuitive tool with everything I need. Every aspect of Woopra highlights it and helps everything we need to do quickly, with complete and detailed reports, in real time and with good customer service. **What do you dislike about Appier AIRIS (formerly Woopra)?** I have studied in detail each feature that the software has provided me and I certainly cannot find something that bothers me, it works correctly, the reports are complete and in real time, it works smoothly and intuitively, I cannot ask for more! It is a familiar tool, it has adapted to my work quite comfortably without presenting any problems. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Implement Woopra in your company and in your business, take possession of the software and make it your own, it will be the best recommendation anyone can give you. It is a comfortable and bold software, it will provide excellent benefits, will bring you closer to the opinions about the service it offers and you will be able to find effective solutions to meet every day the needs of all your customers. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The knowledge of the opinion of our customers is very important for my company, it allows us to approach to find a better relationship with each one of them, I know what attracts theim, dislikes or satisfies theim, Woopra has allowed us to do this and much more, to meet All the relevant information for our work. The benefits it has given us are huge detailed reports, notifications of any change in the follow-up of any of my clients, an increase in the quality of the service we offer, thus improving the experience for all users and each of our customers. ### 23. JavaScript code and CRM integration are very good functions. **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah G. | Strategic Planning Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is a product that helps improve business processes, improve decision making, create operational efficiencies and thanks to its JavaScript code developers are able to insert it into the web application. The integration of CRM is very helpful and very important for the company, thanks to Salesforce. Another positive quality of Woopra is technical support (they never leave us alone and are always helpful). **What do you dislike about Appier AIRIS (formerly Woopra)?** It is necessary that Woopra offers us a set of stronger and more specific characteristics for certain work environments. **Recommendations to others considering Appier AIRIS (formerly Woopra):** There are many similar products, I recommend doing many evaluations of different offers before buying a product. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We made the decision to use Woopra because our previous product did not meet our operating standards. Our vision of our environment thanks to Woopra helps us to understand the most complex functions and possible changes in the behavior of potential customers. ### 24. Perfect tool for customer attraction **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj G. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The best thing about woopra is that it provides all the features together. ALL the 3 features with end goal to attract customer is provided. 1. Unify data and check for potential customers. 2. Analysis the behavior of all potential detected customers and tracking their all activities and behavior. 3. Attract the customer, by throwing best offer or advertising again and again. Basically the end goal is to increase the sale of product. Customer is ultimate buyer, so we need all these three activities together to improve our product sales graph . **What do you dislike about Appier AIRIS (formerly Woopra)?** The thing which i particularly dislike about this tool is that, it does not helps in identifying the customer region of interest. It just track user activities but does not convert tracking knowledge in to useful information. The other major thing is it does not modify the customer behavior by showing alternative things and offers. it just go with the flow of information. The space and processing complexity is little high, need improvement. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Great tool which provide all sales promotion solution. Helps in collecting data and finding potential customers then track their activities and promote the sale of product by throwing good offers. Must try great tool . **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** This tool solves the issues like : Identification of potential buyers, so that we can target only to them for better sales. It solves the purpose of tracking by checking customer buying behavior. Helps a lot in sales promotion. ### 25. a real-time web analysis software **Rating:** 3.5/5.0 stars **Reviewed by:** Gordon H. | Chief Information Officer , Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** this real-time web analysis application allows a direct interaction with the client either manually or automatically and gives us the possibility without knowing the personal data of the client, of knowing the most relevant for us, their tastes, knowing where they are from , what they like to do, how they arrive at our website and what they look for in it, we can use the interface to ask for an alert to be developed when certain clients of our interest access the page, segmenting them according to our particular interests of who our wanted clients are, we can customize certain features of the application and share our data with other devices and so create periodic reports if we want, know and know how to manage our customers is the most important thing today for any company that wants to maintain its position in the market **What do you dislike about Appier AIRIS (formerly Woopra)?** can analyze the origin and tastes of your customers in real time and create a set of data to guide you to create your campaigns and know where to put your efforts in a fast and secure is a great competitive advantage of sales I have no criticism **Recommendations to others considering Appier AIRIS (formerly Woopra):** recommends creating an alarm system to locate potential buyers and know when they enter your pages and then reinforce their behavior with promotions and events **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** in our company we use this application for the speed of its interface, we have made an alert when our target customers access our pages we also know where they access and what they like, we have managed to customize certain features of the application and share our data with other devices and we create monthly reports that end in an analysis group to develop strategies ### 26. Versatile and beautiful tool **Rating:** 4.0/5.0 stars **Reviewed by:** George M. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The panel is very easy to use. It is intuitive. It allows us a deep understanding of user behavior. Woopra collects the data and gives us detailed reports with valuable metrics that indicate the current level of engagement. **What do you dislike about Appier AIRIS (formerly Woopra)?** It worked flawlessly. I have no complaints. **Recommendations to others considering Appier AIRIS (formerly Woopra):** It is a solution that brings solidity to the decision-making process. It is easy to implement, flexible and adaptable to all types of businesses. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The reports provide us with advanced and customized metrics, which facilitates the planning of marketing and sales projects, adapted to meet the needs of our customers. Native integrations help to incorporate software to our production environment easily. ### 27. Woopra is outstanding and great analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Nijat S. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Thanks to Woopra, you can say "hello" to one of your existing visitors while you are checking the traffic of your sites and observing the instant users. To me, one of the most successful features. Maybe it's not too pretentious for a blog or social network, but on an eCommerce site, this kind of solution could be unique. With Woopra, e-commerce companies that have already opened pop-up windows to support their customers may have solved the issue of statistics and support at the same time. **What do you dislike about Appier AIRIS (formerly Woopra)?** Actually, I would like new updates and changes. But the most important, I would like we can view the stats in offline mode. This might good. Also can add new panels in a live board. That's all my thoughts **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra, which normally provides statistics with a desktop program, provides online access at the same time. However, I think it is much more enjoyable to use the desktop program because the interface is really fun and personalizable. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** One of the things I love about Woopra is the activity list. While you can have direct contact with the online user you normally want, Woopra takes it a step further and can show a warning to your various users. But the most addictive thing is that visitors are monitored in real-time. With it, you can learn a lot: the traditions of visitors, the behavior of navigation, the determination of loyal users and the times of the day with more frequent access. ### 28. A software necessary to maintain and increase the clientele. **Rating:** 5.0/5.0 stars **Reviewed by:** Thamara G. | Sales and marketing assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** We love being able to use Woopra, because it keeps us attentive and informed of everything our customers do on our website, and with the detailed reports that this software offers us, we significantly improve and implement new strategies to continue growing. From the beginning we appreciate it because it offers remarkable results and we can work together with Marketo and Salesforce to increase efficiency. **What do you dislike about Appier AIRIS (formerly Woopra)?** This software has generated excellent results in terms of new marketing strategies, and we know when a software is good and, honestly, it is. If at any time we do not like its use, I will communicate personally by all means necessary to solve the problem that we could present. **Recommendations to others considering Appier AIRIS (formerly Woopra):** We recommend Woopra with all the desire, because it is necessary that all organizations know what a customer is looking for, and with Woopra the results that are expected to be achieved are achieved. You can also integrate it with Marketo and Salesforce. It has specific functions to perform a really efficient job to maintain and acquire more customers without much effort. Woopra is perfect and we totally recommend it. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The truth is that Woopra is an excellent tool that keeps us informed of everything that customers look for in us and, thanks to the suggestions of this software, we customize and edit our website to continue improving. Behavioral and demographic data are excellent to keep customers happy and continue to drive our organization. ### 29. You have to use Woopra **Rating:** 5.0/5.0 stars **Reviewed by:** Genesis R. | Member of the sales and marketing team, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Thanks to Woopra, we generate a lot of trust in our customers, because we do everything we can to adapt to them, and with Woopra we know what our customers expect from us. This software shows us what we are doing well and what we are not doing well, and this helps us to make significant changes and improve our platform. Woopra service has helped us and improved all aspects of our marketing strategies and we believe that we are doing well, because every day we have new customers. It is also easy to use and, best of all, has a free version that we are currently implementing. We really like Woopra because it has real advantages that have served us from the first moment we used it. **What do you dislike about Appier AIRIS (formerly Woopra)?** Woopra has given us the right tools to know what our customers think of us. We are very happy to know that we have software as efficient as this, because we have significantly increased the clientele and, best of all, it was in a short time. **Recommendations to others considering Appier AIRIS (formerly Woopra):** We recommend it because they are functions that everyone would like to have and we are very fortunate to have Woopra on our side, because we have new marketing strategies and all thanks to this software, we are really grateful because we did not know that this software would be so efficient. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra has been a great help because with this software we know what customers are looking for on our website, and that is their main advantage, since we increase the clientele, because we know that we are going the right way. We integrated this software with Zendesk and it worked very well, and every day we are surprised with this software, because now we are better known by new people. ### 30. Visualising customer journey with Woopra **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us. **What do you dislike about Appier AIRIS (formerly Woopra)?** If you just want the high-level figures, it's probably not worth the cost. The cost increases significantly as you hit a set threshold of page views. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** This tool complements our own data on our databases. We use the user explorer to see the actions taken by users around the time they reported some kind of issue. We have also used the live view to decide when to make a deploy based on low usage moments. ### 31. User feedback **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** The customer pathways are great - ability to track specific journeys **What do you dislike about Appier AIRIS (formerly Woopra)?** difficult UX to get a quick, wide angle lens **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It helps us quantify in ways that we haven't before ### 32. My experience with woopra **Rating:** 5.0/5.0 stars **Reviewed by:** simon d. | Wordpress developer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** This is a good tool that keeps you aware about the people who are visiting your site and their location. It tells you their demand which assists you later to make them a good offer and promotion so that you can make them your loyal customers. Helps you in making a better promotion and good sales of your company. **What do you dislike about Appier AIRIS (formerly Woopra)?** I don't find anything problematic about this software so it is cool. **Recommendations to others considering Appier AIRIS (formerly Woopra):** This is a great platform with amazing features for use and implement. Helps you in saving your time and it is very user-friendly. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It is a good platform that has great analytical tool that assists you to keep yourself in the top lead the selling your products in the best way possible. Helps you to concentrate on your customer work so that you can work on your advertisements and campaigns with great customer service. ### 33. Really smooth **Rating:** 3.5/5.0 stars **Reviewed by:** Jakub L. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The most helpful thing about this is how smooth the interface is and how you can check all data in real time. This is really helpful to my business because it helps me organise quicker. **What do you dislike about Appier AIRIS (formerly Woopra)?** I dislike how there's too much in the dashboard at once which makes it really cluttered. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It has helped my business by letting me plan before which is helped by the real time updates ### 34. A really good tool for customer journeys. **Rating:** 3.5/5.0 stars **Reviewed by:** Marat D. | Improver, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Love being so easy to use, Woopra allows me to track individual users and their history. I like that the data can be analyzed both from the web and from the mobile. Great user tracking functionality including detailed live updates. Simpler and more intuitive interface than Google Analytics - Easy to setup and get started. **What do you dislike about Appier AIRIS (formerly Woopra)?** The software requires a steep learning curve, especially for those who are not so tech-savvy. There were problems with the visualization of statistics and some reports. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra is the perfect solution for any brand looking to optimize the customer experience through individual-level targeting and personalized messaging powered by direct integrations. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Woopra has a large selection of powerful tools. The app is extremely user-friendly and I can navigate their page with ease. It does a fantastic job showing the technology being used by our visitors. I can work with great desire and productivity. I also like that I and all my work with great comfort. Quick integration into our systems was nice too. ### 35. The best way to understand your client **Rating:** 5.0/5.0 stars **Reviewed by:** Manuel L. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** It has the best selection and variety of tools. It is an extremely easy to use software that allows me to access your page with ease. You have an incredible result, a fantastic job that offers you the best technology for your customers to enjoy. **What do you dislike about Appier AIRIS (formerly Woopra)?** Very little information online, it would be good if they improved that **Recommendations to others considering Appier AIRIS (formerly Woopra):** It is my right hand, I recommend it in full, full functionality, I use this software every day, my company would not be the same without them. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It is very light, and provides very good ways to create and use lists. I love its easy configuration for events that can be activated by the server or by the same client ### 36. Woopra is excellent to better understand our customers. **Rating:** 4.5/5.0 stars **Reviewed by:** DANNY M. | Administrador, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra I like it because it has a large selection of powerful tools, the application itself is extremely easy to use and I can browse your page very easily. It does a fantastic job showing the technology used by our visitors. I can work with great desire and productivity. I also like that we can work with my team and I with great comfort. The rapid integration into our systems was also nice. **What do you dislike about Appier AIRIS (formerly Woopra)?** The program has some errors still. The support is really useful, but it is not always fast. The change from its previous version to a new version was not very successful because the previous one had an easier interface to manage. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I recommend it because it allows you to have the ability to monitor our customers in real time, which gives us a lot of information on how to improve our website and increase revenues. Do not be tempted to try something new, this service will definitely not disappoint you. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** I enjoyed mainly the third-party integration of appconnect, which allowed me to process the information in segments of my choice, create unique reports and consumer profiles, as well as collect data on different platforms (such as email, helpdesk, chat, etc.). ). Other excellent features offered by this tool are the activation capabilities of the actions, the channeling of reports and the CRM integrations (mainly, I used Marketo, Salesforce and Zendesk). The data can be analyzed both from the web and from the mobile, so it is another great professional for me. In conclusion WOOPRA is excelnte by: - It has a user tracking functionality that includes detailed live updates. - Simpler and more intuitive interface than Google Analytics. - Easy to set up and start. ### 37. Valuable Information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The tools to format your data and be able to graph it through many variables really gives you a good understanding of your data **What do you dislike about Appier AIRIS (formerly Woopra)?** The documentation to implement some tracking features. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Marketing is trying to acquire more information about the user such as where they arrived from to be able to spend capital on the right campaigns. ### 38. If you care about your user experience you’ll use Woopra **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Very simple to integrate, works cross browser perfectly. For us, we use it every day to track user behaviour, make changes and then watch the effect of those changes. Without Woopra we’d be guessing frankly. **What do you dislike about Appier AIRIS (formerly Woopra)?** We operate an insurance site and when the user gets a quote then on desktop we can click the results URL to see the result the user saw. With the app you can’t do that which is annoying but hopefully there will be a fix. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Do it, don’t even hesitate. The spend is miniscule compare to the return. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** User experience from the landing page - getting a quote - buying a product. We can make changes and measure them quickly with Woopra. ### 39. Statistics and activity monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Shawn D. | Shawn Dixon, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** It is important to follow the user's actions and here the program helps to do it to the full extent to what products the user has added to the cart. You can also see statistics about the effectiveness of the resource and the history of visits. **What do you dislike about Appier AIRIS (formerly Woopra)?** Technical support is sometimes engaged in sending you to another agent and you need to explain your situation again. This is not often but it was and I did not like it **Recommendations to others considering Appier AIRIS (formerly Woopra):** In those support, sometimes you need to be patient in order to get the desired result. But in general, there are very responsive and polite staff. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** In general, the program helped me to do a lot of useful things. I also tracked the activity of clients and focused on their interests. ### 40. Sophisticated analysis tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is a great tool to analyze data. The control panel is simple, intuitive and very easy to use. From this software, we mainly use retention reports, useful to understand the behavior of clients and to evaluate strategies to increase the level of engagement. Also, the metrics show in detail from which channel the users arrive, if the campaigns through social networks are successful, how many of the users become clients or if they use the mobile application. It is really fantastic. When it comes to customer service, the knowledge base is robust and accessible. Documentation is detailed and allows solving most problems related to the management and configuration of the software. **What do you dislike about Appier AIRIS (formerly Woopra)?** It is expensive. However, the free version of the software offers advanced features that can be useful for small businesses. **Recommendations to others considering Appier AIRIS (formerly Woopra):** I recommend Woopra because it provides a solid basis for decision making. It works for companies of any level and industry and doesn't require complex installations. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The data provided is effective to resolve retention problems improve customer service, adjust sales strategies, among others. The reports are incredibly detailed and precise, we can export them easily in multiple formats. It integrates seamlessly into our workflow since it is integrated with collaboration tools, with CRM and helpdesk systems. ### 41. Best! Cheap!" **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Its Very good at Very Cheap! Good support and it make your job done easy! Super friendly website and support! **What do you dislike about Appier AIRIS (formerly Woopra)?** Nothing special! But i could have more plans to choose from! **Recommendations to others considering Appier AIRIS (formerly Woopra):** No hours sank into aggregating and cleaning data. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It help me get the job done easy and quick so i have more time with my family and friends ### 42. "Woopra to all the more likely comprehend our clients" **Rating:** 5.0/5.0 stars **Reviewed by:** Friday L. | Project Management Officer, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The primary concern is the convenience for an individual who does not have a specialized training. We can screen our clients continuously, which gives us a great deal of data on the most proficient method to improve our site and increment income. **What do you dislike about Appier AIRIS (formerly Woopra)?** There were issues with showing insights and a few reports. I trust that these were confined cases and they won't occur once more. Additionally, so as to design progressively point by point reports, you need a ton of time and fundamental specialized information. Else, I truly like the administration. **Recommendations to others considering Appier AIRIS (formerly Woopra):** You should find out about your clients and Woopra can help with this. Try not to be enticed to take a stab at something new, this administration will not disillusion you. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We use Woopra to all the more likely comprehend our clients. We gather an entire image of their conduct on our site, to comprehend what we have to improve or revamp. We additionally watch that the customer isn't a maverick, to limit counterfeit requests. ### 43. Analysing visitors behaviour **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2020 **What do you like best about Appier AIRIS (formerly Woopra)?** Seeing live visitors actions by their segment **What do you dislike about Appier AIRIS (formerly Woopra)?** Haven't used too much to say anything here **Recommendations to others considering Appier AIRIS (formerly Woopra):** Must try it out, its a new level of Google Analytics **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Observing my users behavior, not looking practically for any issues ### 44. Woopra provides valuable metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Easy to implement and use Woopra is ideal for collecting data and delivering statistics in real-time. The platform shows the graphs with the metrics we need without problems. The team uses the reporting feature extensively to obtain trending reports, user travel reports, and retention reports. It is useful to identify the interests of our clients according to their behavior in different channels and in their search preferences. We use triggers frequently as they are useful to speed up the execution of events. It is even easier to obtain reports as it has several data export formats (CSV / .pdf / .xls). **What do you dislike about Appier AIRIS (formerly Woopra)?** I don't dislike anything. I'm fascinated with the functionality of Woopra is an excellent alternative to Google Analytics. Pro plan has a lot of features that we use, but the monthly subscription is quite expensive. **Recommendations to others considering Appier AIRIS (formerly Woopra):** It is a great program to know what your clients are interested in. The basic plan (free plan) has enough features to grow small businesses. However, if your company needs more advanced tracking and analysis capabilities, I would recommend the pro plan. It is exceptional to combine metrics and compare them to each other. You can support your decisions in the data provided by Woopra. It is reliable. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Streamlines the decision-making process as it provides us with indispensable information to carry out marketing projects. The reports provided by the software are an invaluable source of data to develop and implement product launch projects. ### 45. Woopra **Rating:** 4.5/5.0 stars **Reviewed by:** Akash S. | Software engineer , Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** I also enjoy the ability to see real-time who is online so that we can get a sense of current usage.That allows their software to track visitors arriving at you website. **What do you dislike about Appier AIRIS (formerly Woopra)?** Its way too big for small companies. If it can be reduced then I believe there will be more customers.we can make a wider range of our customers with a good ability to notify in real time. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** this platform is definitely one of the leaders of the package in real time. the program helped me to do a lot of useful things.this platform is definitely one of the leaders of the package in real time. ### 46. It's a versatile data analysis tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** It is very useful to obtain metrics related to user activity. It is a powerful resource as it transforms complex data into understandable information for our team. In addition, it integrates seamlessly into the technological environment we handle. On the other hand, Woopra is an intuitive software and does not need advanced training to learn how to use it. It provides clear and specific documentation that facilitates its implementation. **What do you dislike about Appier AIRIS (formerly Woopra)?** So far the software works normally and I have not experienced difficulties that I could not solve with the help of documentation or technical support. I think I have nothing negative to comment on Woopra. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra can be highly effective when integrated with CRM and marketing automation tools. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** It is a necessary tool because it gives us relevant and detailed reports to make decisions that affect the quality of our products and services. ### 47. Easy integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Using HTTP api is really simple and it makes it easy to integrate Woopra with our mobile projects on both Android and iOS platforms.. the user profile history is a great plus. **What do you dislike about Appier AIRIS (formerly Woopra)?** At the moment nothing bad. I would like to see an integration inside automation with OneSignal. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** Analytics data tracking inside a mobile app ### 48. Woopra is simple and powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The visual interface is simple and adaptable to the user. It can be integrated with third-party app. Reports can be exported in several formats. Woopra is great for visualizing analytics and finding trends. **What do you dislike about Appier AIRIS (formerly Woopra)?** I think nothing. It is very useful, I like tools provided by software. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Useful software to analyze user behavior on the website. The information it provides is key to optimize drip marketing campaigns. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The analytics are useful to visualize the effect of our marketing campaigns and the behavior of users on the website. Trend reports provide us with relevant information about the interests of our clients. ### 49. Woopra offers a comprehensive solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** The Woopra panel is friendly and modern, showing indicators and charts with key metrics at a glance. It is easy to configure and the navigation is intuitive. It allows us to track customer actions and the most common contact points . Analytics are recorded in real-time and stored in an organized history of customer behavior, so you can access each of them and view detailed metrics on each profile. However, I believe that the best characteristics of Woopra are the reports, particularly journey reports and trend reports. The journey reports are important to us because they are useful to identify opportunities to improve the customer experience. Regarding the reports of trends, they indicate the performance of our marketing campaigns and it is a source of invaluable information for the planning of projects and digital campaigns. Woopra also has integrations with third-party software and facilitates the export of reports in various formats. **What do you dislike about Appier AIRIS (formerly Woopra)?** We have no complaints about this software, as it provides us with essential information about the client's activity. **Recommendations to others considering Appier AIRIS (formerly Woopra):** Woopra is a good alternative to get analytics in real-time, the tools are advanced and intuitive. This software offers a free version. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** The data provided by the reports are crucial to develop new projects and improve the quality of our services. Woopra provides key tools to measure campaign performance, identify trends, know the customer journey, among others. This software helps us grow. ### 50. User-friendly analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Appier AIRIS (formerly Woopra)?** Woopra is very easy to use and I can build reports quickly and easily. The reports also complete within seconds so I'm able to find the data I need at the drop of a hat. **What do you dislike about Appier AIRIS (formerly Woopra)?** I don't like that the reports save automatically because my reports page gets clogged up with one-off reports that I don't need to access over and over again. **What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you?** We're using Woopra to track specific feature and overall app usage over time and enjoy being able to compare usage month-to-month with ease. ## Appier AIRIS (formerly Woopra) Discussions - [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) - 1 comment, 1 upvote - [What is the best way to suggest friends](https://www.g2.com/discussions/34269-what-is-the-best-way-to-suggest-friends) - 1 comment, 1 upvote - [New customizable dashboard could be improved in terms of layout and customization.](https://www.g2.com/discussions/13248-new-customizable-dashboard-could-be-improved-in-terms-of-layout-and-customization) - 1 comment, 1 upvote - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [View Appier AIRIS (formerly Woopra) pricing details and edition comparison](https://www.g2.com/products/appier-airis-formerly-woopra/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+04%3A46%3A56+-0500&secure%5Bsession_id%5D=accd83cd-0653-48d9-adff-e3eedc9326ec&secure%5Btoken%5D=c6a4f4e6ba17d6f17388c846e4ae5778c3dd903253d1b9da74f3f2372f6b3196&format=llm_user) ## Appier AIRIS (formerly Woopra) Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Data Management** - Updating - Data cleansing - Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Administration** - Data Storage - A/B Testing - Integrations **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appier AIRIS (formerly Woopra) Alternatives - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,900 reviews)