--- title: Appier AIRIS (formerly Woopra) Reviews meta\_title: 'Appier AIRIS (formerly Woopra) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 207 reviews by the users' company size, role or industry to find out how Appier AIRIS (formerly Woopra) works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 207 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Appier AIRIS (formerly Woopra) Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Appier AIRIS (formerly Woopra) but has limited features. Are you part of the Appier AIRIS (formerly Woopra) team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. * * * Seller [Appier](https://www.g2.com/sellers/appier) Discussions [Appier AIRIS (formerly Woopra) Community](https://www.g2.com/products/appier-airis-formerly-woopra/discuss) Languages Supported English Solution Type All-in-One Overview by Vlad Bulvakhter Show More ## Pricing Pricing provided by Appier AIRIS (formerly Woopra). ### Core $0 500,000 actions/month ### Startup $349 1 million actions/month [ View More Pricing Information ](https://www.g2.com/products/appier-airis-formerly-woopra/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/appier-airis-formerly-woopra/competitors/alternatives) ## User Insights Average based on 207 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Phil R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phil R.") PR Phil R. Director, Software Engineering Mid-Market (51-1000 emp.) 3/24/2021 "Fantastic analytics tool; automations are where it shines" 5/5 What do you like best about Appier AIRIS (formerly Woopra)? - Wide array of automations, including to slack, data lakes, and marketing platforms. - dynamic variations on visualizations / analysis; means you can build pretty complex user funnels, with multiple dropoff points, and see how they change (over time, under certain correlations, etc.) - really responsive customer support - Customizable dashboards and categories for dashboards. We have a few high-profile charts we like to keep an eye on and it's quick for us to get a lot of insight quickly because of this. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? - The Activity view; at our size of an org, we have trouble gleaning any meaningful use from it. - Charts are private by default and need to be shared with your wider team manually. Leads to a lot of "Hey check this out \" messages where the receiving party needs to ask for access first. Would love a settings/preferences option for "Share reports by default" or something. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Woopra's turned out app's analytics data into meaningful and understandable insights. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Titus C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Titus C.") TC Titus C. Director, Corporate Marketing Enterprise (\> 1000 emp.) 3/2/2021 "Analytics and Business Intelligence All-in-One" 5/5 What do you like best about Appier AIRIS (formerly Woopra)? I like that it both provides tracking on web and mobile properties, and it aggregates other data sources, to provide a source of truth for all data within the organization. It can integrate with a large variety of tools, and can easily map different databases without having to write SQL. I'm now able to create dashboards that pull information from my Web traffic, Marketing Automation tool, and Sales CRM. We are now able to better understand which forms are performing well, and where the conversion traffic is coming from. The interface is easy to use and great looking. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? It takes a bit of time and engineering effort to get it set up and track all the touch points on the web properties. It also takes time to bring in the relevant data, link it in a meaningful way with web and mobile traffic. If you didn't import a field from a database object, you have to re-edit the loader task and wait for data to sync again until you can run the report you need. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? We are now able to see the end to end customer journey, from website forms, to leads, to opportunities, all the way to closed-won. Woopra also allows us to identify and analyze direct and organic traffic, and create attribution models for PR and thought leadership campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Small-Business (50 or fewer emp.) 5/30/2021 "Woopra is a beast. Worth every penny." 5/5 What do you like best about Appier AIRIS (formerly Woopra)? \* Support is second to none. Massive factor for us. There is a learning curve, and they will help you get there. \* Functionality is extremely strong, and continually updated \* Integrations are top notch \* Running custom automations against your user data is strong. Doing it from inside your user data platform is STRONG. \* The company listens to the client base and innovates against it. I've worked with lots of companies, most of them take feedback and put it directly into the trash. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? Initially, I felt like the price was high for an analytics package. Their monthly price point is certainly not easily digestible for a SMB. Once you get over the hump of learning how to use the platform, you'll realize it pays for itself by like the 6th day of each month. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? We're getting insight into problems we didn't know we had. We're fixing those that we knew we had. And we're maximizing our shots to hit new prospects with the right message, at the right time, for the right reason. We're learning what content we create is best at converting, and we're getting insight into user behavior that we didn't have before. On balance, a better question might be "What problems are you NOT solving with Woopra". I would have a harder time answering that. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Carol M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carol M.") CM Carol M. Senior Data Analyst Small-Business (50 or fewer emp.) 10/28/2020 "Excellent tool to better monitor the entire audience" 4/5 What do you like best about Appier AIRIS (formerly Woopra)? It is the number one tool to find tracking solutions, it allows direct interaction with the client, it also keeps us attentive and informed of everything our clients do on our website, it has also helped us and improved all aspects of our marketing strategies , it is a great tool to analyze data, it also allows your software to track the visitors who come to your website and their behavior, it also provides reports with valuable data that allow us to know the position of users, it is easy to configure and deliver complete documentation. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I still have not found something that works wrong with this platform, everything is very well designed with excellent functions to help make a better follow-up. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): I would recommend them to anyone looking for an analysis website, it is a good software that helps you keep track of your visitors, it is very complete and easy to use, I recommend it. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? It is a simple platform for data management, it helps us to make significant changes and improve our platform, it also allows us to significantly improve our product, it provides us with a large amount of data on the most competent method to improve our site, it also facilitates management and data synchronization, it has tons of useful ways to collect and display data, also the reports it provides are detailed and very helpful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Latin Music S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Latin Music S.") LS Latin Music S. Small-Business (50 or fewer emp.) 9/22/2020 "It is a very complete and useful tool" 5/5 What do you like best about Appier AIRIS (formerly Woopra)? The possibility of knowing exactly what users do on my website, by name, email and being able to trace the entire flow of events until they reach the purchase Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? The truth is that I would like it to have integration with more applications and I think that the cost of all its functions for someone who is just starting out is quite expensive I would like there to be some plans a little more accessible since $ 1000 USD can be something quite expensive for a small business Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): The platform is easy and intuitive, you don't have to do much to start capturing information from your users, I recommend it 1000% Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? So far it has allowed me to know more about my clients, the integration with ActiveCampaign is very useful and I can make more personalized emails since I know exactly what my visitors do and I can offer other products and services Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kevin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin M.") KM Kevin M. Account Executive Enterprise (\> 1000 emp.) 7/29/2020 "Manage the customer’s queries" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? I am satisfied customer of Woopra that aims in providing end to end solution for my entire customer journey, I appreciate its simple mode of operation for handling the complex SQL queries. Now I have the better idea about the overall processes that are carried out in my sales, marketing and product publishing department and this is all due to the custom tracking and analytical reports that provide me the whole view about the customer journeys, trends, and segmentation. Overall this product is helping me effectively in various ways. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? Couple of time I have came across issues like bug involvement, which risks the transparency and makes the process in convenient. Further with the passage of time the application starts to operate slowly, especially the loading of the reports becomes time consuming. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): I will like to suggest this tool to business to business type product distribution. This tool will provide you the full control over the context and you will have the clear idea about the targeted are from where you can generate the revenue. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Because of using Woopra I feel more confident in getting connected with my customers because I have all the information piled up due to which I can take real time actions and personalize their experience as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MP mathew p. Mid-Market (51-1000 emp.) 11/7/2020 "A great marketing tool" 5/5 What do you like best about Appier AIRIS (formerly Woopra)? I set up a custom dashboard for myself in less than 10 minutes. It is broken down to the individual person level so you can really see what each user is doing. Very efficient when it comes to monitoring clients, it is a good tool to understand their requirements and priorities. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? It can be a bit tricky to get the most out of the product. It is often difficult for beginners to understand and operate. However I think it's very good Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): I use this every day and can't imagine running the business without it. Do not stop trying it, I recommend it Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? Funnels are super customizable. It helps us analyze our user acquisition funnel. We owe a lot to this software, we have saved time and money thanks to it, it really is great. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Natalie J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie J.") NJ Natalie J. Information Technology Operations Manager Enterprise (\> 1000 emp.) 8/28/2020 "Visualization of customers is amazing now" 4/5 What do you like best about Appier AIRIS (formerly Woopra)? One of the best things I like about Woopra is its ability to store all clients’ history, which enables me to track any process, now I engage my customers in an effective manner through its automated tools that help me to answer any of their query in real time. I would say Woorpa has rectified all its errors was we have to encounter in the beginning. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? It is an efficient tool for interaction with others. The visualization of the application is not appealing I wish that a simpler version could replace it soon. Moreover I would say this tool has been reformed now because it has introduced us new and advanced features. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): I will also like to highlight its integrations with Marketo, Salesforce, and Slack which enables you and your team to easily share the data across various channels. I look upon Woopra as the complete solution for better handling of the customer and above all it is very much reasonable in price and available with various plans. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? The retention analytic report gives me an overall idea about my user whether they are all active or not and to which extent they are responding by data, in this way I highlight the important clients and become more focused to work upon specific area, and ultimately it helps me to generate the leads as well. In addition the trending report provides me a graphical representation of my whole year’s working against customer engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephania M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephania M.") SM Stephania M. Data Research Analyst Mid-Market (51-1000 emp.) 8/22/2020 "Great platform to collect and analyze information from a website" 4/5 What do you like best about Appier AIRIS (formerly Woopra)? This platform is simple to operate and safe, it is a product with great capabilities for the accurate collection of data, it allows an in-depth analysis of vital information, it also allows to have a complete monitoring and control of user interactions, it also offers metrics of the interaction of users with our website, it also offers a monitoring of our clients in real time, it is a very complete user analysis tool. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I have not had any problems with this software, it is easy to use and understand, it also has good features that help to have a better control of the product. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): Excellent data analysis tool, it will help you to have a better understanding of the behavior of your customers, it is also a very easy to use product with a very simple user interface, I recommend the use of this software. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? It is a product that helps improve business processes, it allows me to make reports or customer files, I can also create reports on customer behavior, it provides really solid statistics out of the box, it also allows us a deep knowledge of the customer. behavior. users, the reports are very detailed and accurate, it is an excellent tool that keeps us informed. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Samantha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samantha M.") SM Samantha M. Sales Manager Small-Business (50 or fewer emp.) 6/4/2020 "Valuable tool to know your audience" 4.5/5 What do you like best about Appier AIRIS (formerly Woopra)? Woopra offers good analytics services for a decent amount of price, and the first time I tried it, it didn't let me down. Customer information is valuable, and knowing how customers react to our website is important in all ways related to our business, so I use Woopra to keep track of it. The UI is pretty, and has undergo multiple updates along the years, making it more accessible over the time and adding more helpful features to the interface. I like how all customer information is organized individually, or even in groups if I want it that way. Understanding analytics with Woopra is easy and simple, with the data being delivered in real time and the reports being as clear as possible to ensure a quick process. Review collected by and hosted on G2.com. What do you dislike about Appier AIRIS (formerly Woopra)? I tried the mobile app a few times but noticed that it's not as reliable as the web app, so I don't use it. I think an improvement of the program in multiple devices should be done so I can use it no matter where I am. Review collected by and hosted on G2.com. Recommendations to others considering Appier AIRIS (formerly Woopra): I think that when it comes to this type of software, choosing which one is better is difficult, considering the amount of them that are out in the market right now. My recommendation is Woopra, but I suggest to try multiple programs so you can make sure your decision fits your business. Review collected by and hosted on G2.com. What problems is Appier AIRIS (formerly Woopra) solving and how is that benefiting you? As I mentioned before, knowing how customers are interacting with our services is one of the most important parts of our business, as it helps improve what's already good, and get rid of marketing techniques that are no longer working. Woopra takes customer data from multiple channels such as help desk, chat, and websites, and combines all this information to provide a good report that can be viewed in real time. Interpretation is everything, and Woopra does a great job at summarizing and explaining what's going on in the analytics reports which is always only one click away, making it easier to use and implement in my daily workflow. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Appier AIRIS (formerly Woopra)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Appier AIRIS (formerly Woopra) ](https://www.g2.com/products/appier-airis-formerly-woopra/discussions/new) ![Jeremy L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy L.") JL Jeremy Limn • Last activity over 5 years ago What is the best thing about Woopra 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Rob Robinson • Last activity over 2 years ago Will this Report Google Shopping Search Term Attribution? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/will-this-report-google-shopping-search-term-attribution) [ View all Discussions ](https://www.g2.com/products/appier-airis-formerly-woopra/discuss) ## Pricing Options Pricing provided by Appier AIRIS (formerly Woopra). ### Core $0 500,000 actions/month ### Startup $349 1 million actions/month ### Pro $999 5 million actions/month [ View More Pricing Information ](https://www.g2.com/products/appier-airis-formerly-woopra/pricing) Appier AIRIS (formerly Woopra) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1a1e9c3a4487178e0881361329a48be9/heap-by-contentsquare.png "Product Avatar Image") Heap by Contentsquare 4.4/5(1,097) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-heap-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics) ##### ##### Appier AIRIS (formerly Woopra) Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Trending Segmentation Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/appier-airis-formerly-woopra/features) ##### Categories on G2 [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Subscription Analytics](https://www.g2.com/categories/subscription-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which AI sales assistant software do other businesses use](https://www.g2.com/discussions/which-ai-sales-assistant-software-do-other-businesses-use)[What's the top demo automation app for tech startups](https://www.g2.com/discussions/what-s-the-top-demo-automation-app-for-tech-startups)[Best compensation software for managing employee benefits](https://www.g2.com/discussions/best-compensation-software-for-managing-employee-benefits) [What are the highest rated healthcare integration engines for hospitals standardizing multi-system data exchange and monitoring?](https://www.g2.com/discussions/what-are-the-highest-rated-healthcare-integration-engines-for-hospitals-standardizing-multi-system-data-exchange-and-monitoring)[Which FSM platforms hold up under heavy enterprise workloads without becoming slow or unreliable at scale?](https://www.g2.com/discussions/which-fsm-platforms-hold-up-under-heavy-enterprise-workloads-without-becoming-slow-or-unreliable-at-scale)[Pros and Cons Details](https://www.g2.com/products/appier-airis-formerly-woopra/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)