# Data Studio vs Whatagraph Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Whatagraph excels in **user experience** , with many users praising its clean and modern dashboards that are easy to build and perfect for client reporting. One user highlighted how it seamlessly pulls data from various platforms like Google Ads and TikTok, making it a favorite for marketers.
- **Users say** Looker Studio shines in **data integration** , allowing for the creation of interactive dashboards by connecting multiple data sources such as Google Analytics and spreadsheets. This capability makes it easier for users to visualize and track their business data effectively in one place.
- **Reviewers mention** that Whatagraph offers superior **customer support** , with a high quality rating from users who appreciate the responsive assistance they receive. This support is particularly beneficial for small businesses that may need extra help navigating the software.
- **According to verified reviews** , Looker Studio is recognized for its **robust reporting capabilities** , especially in cross-channel ad campaign reporting. Users have noted that it significantly reduces the time spent on manual reporting, which is a major advantage for those managing multiple data points.
- **G2 reviewers highlight** that Whatagraph's **ease of use** is a standout feature, with users noting that the platform is intuitive and user-friendly. This is particularly appealing for small businesses that may not have extensive technical resources.
- **Users report** that while Looker Studio has a slightly lower rating in **ease of use** , it compensates with its powerful features and integration capabilities, making it a strong choice for users who require more complex data analysis and visualization tools.



| | Data Studio | Whatagraph | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 475 | 279 | 
| **Largest Market Segment** | Small-Business (46.5% of reviews) | Small-Business (77.8% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Data Studio

Pros:
- Ease of Use (23 reviews)
- Visualization (13 reviews)

Cons:
- Limited Customization (9 reviews)
- Slow Performance (9 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | Data Studio | Whatagraph | 
|---|---|---|
  | **Meets Requirements** | 8.5 (370 reviews) | 8.8 (188 reviews) | 
  | **Ease of Use** | 8.2 (376 reviews) | 8.9 (190 reviews) | 
  | **Ease of Setup** | 8.4 (203 reviews) | 8.4 (115 reviews) | 
  | **Ease of Admin** | 8.2 (154 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 7.3 (290 reviews) | 9.0 (185 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (135 reviews) | 8.7 (108 reviews) | 
  | **Product Direction (% positive)** | 8.6 (349 reviews) | 9.1 (161 reviews) | 

---
## Pricing

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Whatagraph

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Experience the new way of marketing intelligence with your essential channels. 

Key Features:
- 5 credits
- Essential integrations 
- Pre-made templates & data transformations

[Browse all 4 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.6/10 | 327 |
| **Whatagraph** | 8.8/10 | 107 |

#### Reports

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 8.8 (298 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 8.5 (242 reviews) | Feature Not Available | 
| **Dashboards** | 8.9 (297 reviews) | 8.8 (93 reviews) | 

#### Self Service 

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | 8.3/10 | 327 |
| **Whatagraph** | 8.7/10 | 110 |

#### Reports

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Reports Interface** | 8.8 (296 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 7.9 (250 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 8.8 (298 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 8.5 (242 reviews) | Feature Not Available | 
| **Dashboards** | 8.9 (297 reviews) | 8.8 (93 reviews) | 

#### Reports

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Reports Interface** | 8.9 (114 reviews) | 8.9 (38 reviews) | 
| **Share Reports** | 9.1 (107 reviews) | 9.0 (33 reviews) | 
| **Steps to Answer** | 8.1 (95 reviews) | 8.7 (31 reviews) | 

#### Generative AI

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **AI Text Generation** | 5.5 (36 reviews) | 8.3 (11 reviews) | 
| **AI Text Summarization** | 5.6 (37 reviews) | 8.5 (11 reviews) | 

#### Visualization

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Graphs and Charts** | 9.0 (114 reviews) | 8.8 (37 reviews) | 
| **Score Cards** | 8.7 (101 reviews) | Feature Not Available | 
| **Dashboards** | 9.1 (118 reviews) | 8.6 (35 reviews) | 
| **Formats** | 8.5 (103 reviews) | 8.9 (30 reviews) | 

#### Data Updates

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.3 (97 reviews) | 8.3 (30 reviews) | 
| **Real-Time Updating** | 8.7 (108 reviews) | 8.4 (31 reviews) | 

#### Collaboration

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Sharing** | 8.9 (115 reviews) | 9.0 (32 reviews) | 
| **Co-Editing** | 8.6 (101 reviews) | 8.3 (29 reviews) | 
| **Devices** | 8.0 (93 reviews) | Feature Not Available | 

#### Data Updates

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.2 (208 reviews) | 8.6 (71 reviews) | 
| **Real-Time Updating** | 8.3 (253 reviews) | 8.8 (82 reviews) | 
| **Email Reports** | 8.2 (213 reviews) | 8.6 (82 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Data Studio** | N/A | N/A |
| **Whatagraph** | 9.0/10 | 98 |

#### Marketing Operations

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.9 (72 reviews) | 
| **Data Collection** | Not enough data | 9.2 (82 reviews) | 
| **Customer Insights** | Not enough data | Feature Not Available | 
| **Multi-User Access** | Not enough data | 8.9 (72 reviews) | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | 8.5 (67 reviews) | 

#### Campaign Activity

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (80 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.4 (85 reviews) | 
| **Campaign Stickiness** | Not enough data | Feature Not Available | 
| **Multichannel Tracking** | Not enough data | 9.0 (82 reviews) | 
| **Brand Optimization** | Not enough data | Feature Not Available | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Data Studio | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


**Unique to Whatagraph (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Data Studio | Whatagraph | 
|---|---|---|
| **Small-Business** | 46.5% | 77.8% | 
| **Mid-Market** | 36.5% | 19.2% | 
| **Enterprise** | 17.0% | 3.1% | 

### By Industry

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.5%
- **Automotive:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Education Management:** 2.2%
- **Other:** 41.5%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.2%
- **Retail:** 1.2%
- **Other:** 17.3%

---
## Alternatives

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (276 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (107 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (87 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

### Alternatives to Whatagraph

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (87 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7528 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14784 reviews)

---
## Top Discussions

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/data-studio-vs-whatagraph)