Compare Looker Studio and Whatagraph 
At a Glance
Market Segments
Small-Business (47.5% of reviews)
Small-Business (78.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker Studio
Star Rating
(465)4.4 out of 5
Market Segments
Small-Business (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioWhatagraph
Star Rating
(278)4.5 out of 5
Market Segments
Small-Business (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Whatagraph excels in user experience, with many users praising its clean and modern dashboards that are easy to build and perfect for client reporting. One user highlighted how it seamlessly pulls data from various platforms like Google Ads and TikTok, making it a favorite for marketers.
- Users say Looker Studio shines in data integration, allowing for the creation of interactive dashboards by connecting multiple data sources such as Google Analytics and spreadsheets. This capability makes it easier for users to visualize and track their business data effectively in one place.
- Reviewers mention that Whatagraph offers superior customer support, with a high quality rating from users who appreciate the responsive assistance they receive. This support is particularly beneficial for small businesses that may need extra help navigating the software.
- According to verified reviews, Looker Studio is recognized for its robust reporting capabilities, especially in cross-channel ad campaign reporting. Users have noted that it significantly reduces the time spent on manual reporting, which is a major advantage for those managing multiple data points.
- G2 reviewers highlight that Whatagraph's ease of use is a standout feature, with users noting that the platform is intuitive and user-friendly. This is particularly appealing for small businesses that may not have extensive technical resources.
- Users report that while Looker Studio has a slightly lower rating in ease of use, it compensates with its powerful features and integration capabilities, making it a strong choice for users who require more complex data analysis and visualization tools.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableWhatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Looker Studio
No trial information availableWhatagraph
No trial information availableRatings
Meets Requirements
8.5
365
8.7
187
Ease of Use
8.2
369
8.9
189
Ease of Setup
8.4
196
8.3
114
Ease of Admin
8.2
154
8.7
109
Quality of Support
7.3
285
9.0
184
Has the product been a good partner in doing business?
8.3
135
8.7
108
Product Direction (% positive)
8.6
345
9.1
160
Features by Category
Reports
8.8
290
9.0
94
7.9
248
8.2
30
8.8
292
9.0
95
8.4
237
Feature Not Available
8.9
291
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
290
9.0
94
7.9
248
8.2
30
8.8
292
9.0
95
8.4
237
Feature Not Available
8.9
291
8.8
93
Reports
8.9
110
8.8
37
9.1
104
9.0
33
8.0
94
8.7
31
Generative AI
5.4
35
8.3
11
5.5
36
8.5
11
Visualization
9.0
112
8.8
36
8.7
98
Feature Not Available
9.0
115
8.6
35
8.5
101
8.9
30
Data Updates
8.3
95
8.3
30
8.7
106
8.4
31
Collaboration
8.9
113
8.9
31
8.6
100
8.3
29
7.9
90
Feature Not Available
Data Updates
8.2
206
8.6
71
8.3
249
8.8
82
8.2
210
8.6
82
Marketing Operations
Not enough data
8.9
72
Not enough data
9.2
82
Not enough data
Feature Not Available
Not enough data
8.9
72
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.9
80
Not enough data
9.4
85
Not enough data
Feature Not Available
Not enough data
9.0
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Whatagraph are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Whatagraph is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Information Technology and Services
7.5%
Computer Software
7.0%
Internet
4.8%
Financial Services
3.4%
Other
54.2%
Marketing and Advertising
67.6%
Market Research
1.9%
Information Technology and Services
1.9%
Online Media
1.9%
Financial Services
1.9%
Other
24.7%
Discussions
Is Google Data Studio free to use?
4 Comments
AD
Yes, it is free to useRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
How do I use Google Data Studio?
1 Comment
EK
To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reportingRead more
Can I get a free trial with Whatagraph?
3 Comments
Official Response from Whatagraph
Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:...Read more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
How many integrations does Whatagraph support?
3 Comments
Official Response from Whatagraph
Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
