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Compare Looker Studio and Whatagraph 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Looker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansLooker Studio vs Whatagraph
When assessing the two solutions, reviewers found Whatagraph easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Looker Studio.
- Reviewers felt that Whatagraph meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Whatagraph is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Whatagraph over Looker Studio.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableWhatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Looker Studio
No trial information availableWhatagraph
No trial information availableRatings
Meets Requirements
8.5
348
8.7
187
Ease of Use
8.2
352
8.9
189
Ease of Setup
8.4
179
8.3
114
Ease of Admin
8.2
147
8.6
109
Quality of Support
7.3
272
8.9
184
Has the product been a good partner in doing business?
8.2
129
8.7
107
Product Direction (% positive)
8.7
329
9.0
160
Features by Category
Reports
8.8
281
8.9
93
7.9
244
8.2
29
8.8
284
9.0
95
8.4
236
Feature Not Available
8.9
280
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
8.9
93
7.9
244
8.2
29
8.8
284
9.0
95
8.4
236
Feature Not Available
8.9
280
8.8
93
Reports
8.8
106
8.8
36
9.1
103
9.0
33
8.0
92
8.7
30
Generative AI
5.4
35
8.3
11
5.5
36
8.5
11
Visualization
8.9
107
8.8
36
8.7
97
Feature Not Available
9.0
109
8.6
35
8.5
100
8.9
30
Data Updates
8.2
93
8.3
30
8.6
103
8.4
31
Collaboration
8.9
107
8.9
31
8.6
99
8.3
29
7.9
90
Feature Not Available
Data Updates
8.2
205
8.6
71
8.3
245
8.8
82
8.2
208
8.6
82
Marketing Operations
Not enough data
8.9
73
Not enough data
9.2
83
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.8
81
Not enough data
9.4
86
Not enough data
Feature Not Available
Not enough data
9.0
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Whatagraph are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Whatagraph is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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