# AgencyAnalytics vs Whatagraph Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AgencyAnalytics excels in user satisfaction, boasting a higher overall score compared to Whatagraph. Users appreciate its **intuitive dashboard** and the ease of configuring widgets, making it a favorite for those seeking a user-friendly experience.
- **According to verified reviews** , AgencyAnalytics has a significant edge in implementation speed, with users highlighting the **quick setup process** managed by their ads team. In contrast, Whatagraph users have noted some challenges with initial configurations, which can slow down the onboarding experience.
- **Reviewers mention** that AgencyAnalytics offers superior support quality, with a score reflecting its knowledgeable team and responsiveness. Users have praised the support they receive, while Whatagraph's support, although good, does not reach the same level of acclaim.
- **Users say** that AgencyAnalytics provides a more comprehensive reporting experience, with features that allow for **report comparisons** and seamless integrations with various paid media platforms. Whatagraph, while visually appealing, is often seen as less versatile in this regard.
- **Reviewers highlight** that Whatagraph shines in its visual reporting capabilities, with many users enjoying the **clean and modern design** of its dashboards. This makes it particularly effective for client presentations, although some users feel that AgencyAnalytics offers more robust data handling.
- **According to recent feedback** , both platforms have their strengths in data collection, but AgencyAnalytics is noted for its **real-time updating** capabilities, which users find crucial for timely decision-making. Whatagraph, while effective, does not match this level of immediacy.



---
## Frequently Asked Questions

### What is the difference between AgencyAnalytics vs Whatagraph?

AgencyAnalytics stands out for higher reviewer satisfaction in setup, support, and ease of use compared to Whatagraph.

| [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | [Whatagraph](https://www.g2.com/products/whatagraph/reviews) |
| --- | --- |
| 4.7/5 (459 reviews) | 4.5/5 (283 reviews) |
| Small-Business | Small-Business |
| 9.2 | 8.3 |
| 9.6 | 8.9 |
| Ease of Use (55 all-time mentions) | Customer Support (8 all-time mentions) |



### How do the pricing models of AgencyAnalytics and Whatagraph compare?

AgencyAnalytics is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **AgencyAnalytics:** Reviewers frequently cite competitive pricing and strong value for the features provided, with several noting the platform is cost-effective for agencies and small businesses.
- **Whatagraph:** In recent reviews, some reviewers describe Whatagraph as a sizeable investment and mention that pricing is higher than other reporting platforms, though many still find the time savings worth the cost.
- **Switching-reason:** Recent reviewers who switched from Whatagraph to AgencyAnalytics highlight improved value and more affordable pricing as key reasons for the move.



### What are the best alternatives to AgencyAnalytics and Whatagraph?

The top 3 alternatives to AgencyAnalytics and Whatagraph are Semrush, Databox, and — (no third alternative supported in the data).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5 (459 reviews) | Small-Business | Competitive pricing and strong value for agencies | Ease of Use (55 all-time mentions) |
| [Whatagraph](https://www.g2.com/products/whatagraph/reviews) | 4.5/5 (283 reviews) | Small-Business | Described as a sizeable investment but valued for time savings | Customer Support (8 all-time mentions) |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4027 reviews) | Small-Business | — | Comprehensive SEO and marketing analytics |
| [Databox](https://www.g2.com/products/databox-databox/reviews) | 4.4/5 (194 reviews) | Small-Business | — | Customizable dashboards and data visualization |



### Which Marketing Analytics features should I prioritize when comparing AgencyAnalytics and Whatagraph?

Buyers should prioritize integrations, dashboard customization, reporting automation, ease of setup, and customer support when comparing AgencyAnalytics and Whatagraph.

- **Integrations:** AgencyAnalytics (35 all-time mentions for integration capabilities, 32 for easy integrations); Whatagraph (4 all-time mentions for easy integrations).
- **Dashboard Customization:** AgencyAnalytics (16 all-time mentions for customization); Whatagraph (4 all-time mentions for customizability).
- **Reporting Automation:** AgencyAnalytics (47 all-time mentions for time saving); Whatagraph (4 all-time mentions for automation, 3 for time-saving).
- **Ease of Setup:** AgencyAnalytics (9.2 score); Whatagraph (8.3 score).
- **Customer Support:** AgencyAnalytics (9.6 score, 46 all-time mentions); Whatagraph (8.9 score, 8 all-time mentions).



### What are the pros and cons of AgencyAnalytics vs Whatagraph?

AgencyAnalytics' headline strength is ease of use and time savings, while Whatagraph is most praised for customer support and visual reporting.

- **AgencyAnalytics strengths:** Ease of Use (55 all-time mentions), Time Saving (47), Customer Support (46), User-Friendly (37), Integration Capabilities (35), Detailed Reporting (32), Customization (16).
- **AgencyAnalytics trade-offs:** Integration Issues (25 all-time mentions), requests for more integrations and deeper customization, occasional data sync or visualization quirks.
- **Whatagraph strengths:** Customer Support (8 all-time mentions), Automation (4), Customizability (4), Ease of Use (4), Visual and professional reporting, Time-saving (3).
- **Whatagraph trade-offs:** Described as expensive (3 all-time mentions), occasional slow loading (2), requests for more integrations and advanced customization, some reviewers note a learning curve and limited historical data retention.



### Is AgencyAnalytics or Whatagraph better for small businesses?

AgencyAnalytics is the better fit for small businesses, with higher satisfaction scores and a strong small-business reviewer base.

- **AgencyAnalytics:** Largest segment is Small-Business; reviewers consistently highlight ease of use, quick setup, and strong value for small agencies.
- **Whatagraph:** Largest segment is Small-Business; reviewers note ease of use and visual reporting, but mention higher pricing as a consideration for smaller teams.



### Which Marketing Analytics platform has better integrations?

AgencyAnalytics is favored by reviewers for integrations, with more frequent and diverse integration mentions than Whatagraph.

- **AgencyAnalytics:** Make (114 all-time mentions), Google Analytics (30), Facebook (24); reviewers highlight the breadth and ease of connecting multiple platforms.
- **Whatagraph:** Google Ads, Meta, LinkedIn, and TikTok are cited in recent reviews as supported integrations, with reviewers noting a desire for even more options.



### How do AgencyAnalytics and Whatagraph compare on customer support?

AgencyAnalytics leads on Quality of Support with a 0.7-point advantage over Whatagraph (9.6 vs 8.9).

- **AgencyAnalytics:** Reviewers consistently praise responsive, knowledgeable, and helpful support, with 46 all-time mentions for customer support and frequent positive experiences with onboarding and troubleshooting.
- **Whatagraph:** Reviewers describe support as helpful and responsive, with 8 all-time mentions, though a few note occasional slow responses or aggressive sales follow-up.



### Which is easier to implement, AgencyAnalytics or Whatagraph?

AgencyAnalytics is easier to implement, with a 0.9-point higher Ease of Setup score (9.2 vs 8.3).

- **AgencyAnalytics:** Reviewers frequently describe setup as quick and straightforward, often completed in minutes, with onboarding resources and templates making client onboarding efficient.
- **Whatagraph:** Reviewers generally find setup easy and intuitive, with positive feedback on onboarding, but a few mention a learning curve and occasional setup delays.



### Which product has better Dashboards?

AgencyAnalytics is more frequently praised for its dashboards, with higher scores and more reviewer mentions than Whatagraph.

- **AgencyAnalytics:** Dashboards are cited in 55 all-time mentions for ease of use, 32 for easy integrations, and 16 for customization; reviewers highlight clean, intuitive, and customizable dashboards with strong reporting automation.
- **Whatagraph:** Dashboards are described as visually appealing and easy to build, with 4 all-time mentions for customizability and 4 for ease of use; reviewers appreciate the visual quality but note requests for more advanced customization.



| | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 461 | 283 | 
| **Largest Market Segment** | Small-Business (91.3% of reviews) | Small-Business (77.4% of reviews) | 
| **Entry Level Price** | $25.00 1 Client Per Month | Contact Us | 

---
## Top Pros & Cons

### AgencyAnalytics

Pros:
- Ease of Use (55 reviews)
- Time Saving (47 reviews)

Cons:
- Integration Issues (25 reviews)
- Limited Features (14 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | AgencyAnalytics | Whatagraph | 
|---|---|---|
  | **Meets Requirements** | 8.9 (371 reviews) | 8.7 (191 reviews) | 
  | **Ease of Use** | 9.3 (378 reviews) | 8.9 (193 reviews) | 
  | **Ease of Setup** | 9.2 (339 reviews) | 8.3 (118 reviews) | 
  | **Ease of Admin** | 9.4 (298 reviews) | 8.7 (111 reviews) | 
  | **Quality of Support** | 9.6 (358 reviews) | 8.9 (188 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (295 reviews) | 8.7 (110 reviews) | 
  | **Product Direction (% positive)** | 9.5 (364 reviews) | 9.0 (163 reviews) | 

---
## Pricing

### AgencyAnalytics

#### Entry-Level Pricing

Plan: Core

Price: $25.00 1 Client Per Month

Description: Per-client pricing with everything you need to inform your clients and make decisions at scale.

Key Features:
- Automated client reporting
- AI insights & analysis
- White-label branding

[Browse all 2 editions](https://www.g2.com/products/agencyanalytics/pricing)

#### Free Trial

Yes

### Whatagraph

#### Entry-Level Pricing

Plan: Max

Price: Contact Us

Description: For growing teams working with advanced data sources

Key Features:
- Advanced integrations
- Data groups & blends
- Performance overview

[Browse all 2 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 9.1/10 | 184 |
| **Whatagraph** | 8.8/10 | 107 |

#### Reports

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 8.8 (154 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 9.2 (167 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 9.0 (154 reviews) | Feature Not Available | 
| **Dashboards** | 9.2 (168 reviews) | 8.8 (93 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.9/10 | 184 |
| **Whatagraph** | 8.7/10 | 110 |

#### Reports

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.3 (174 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 8.8 (154 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 9.2 (167 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 9.0 (154 reviews) | Feature Not Available | 
| **Dashboards** | 9.2 (168 reviews) | 8.8 (93 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Reports Interface** | 9.2 (135 reviews) | 8.9 (38 reviews) | 
| **Share Reports** | 9.4 (133 reviews) | 9.0 (33 reviews) | 
| **Steps to Answer** | 8.8 (116 reviews) | 8.7 (31 reviews) | 

#### Generative AI

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **AI Text Generation** | 7.3 (59 reviews) | 8.3 (11 reviews) | 
| **AI Text Summarization** | 7.3 (59 reviews) | 8.5 (11 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Graphs and Charts** | 9.1 (133 reviews) | 8.8 (37 reviews) | 
| **Score Cards** | 8.9 (120 reviews) | Feature Not Available | 
| **Dashboards** | 9.3 (136 reviews) | 8.6 (35 reviews) | 
| **Formats** | 8.9 (127 reviews) | 8.9 (30 reviews) | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.9 (116 reviews) | 8.3 (30 reviews) | 
| **Real-Time Updating** | 9.1 (131 reviews) | 8.4 (31 reviews) | 

#### Collaboration

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Sharing** | 9.4 (130 reviews) | 9.0 (32 reviews) | 
| **Co-Editing** | 8.8 (114 reviews) | 8.3 (29 reviews) | 
| **Devices** | 8.6 (118 reviews) | Feature Not Available | 

#### Data Updates

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | 8.8 (143 reviews) | 8.6 (71 reviews) | 
| **Real-Time Updating** | 9.0 (159 reviews) | 8.8 (82 reviews) | 
| **Scheduled/Automated Reports** | 8.9 (153 reviews) | 8.6 (82 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.3/10 | 159 |
| **Whatagraph** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **SEO Alerting** | 8.0 (80 reviews) | Not enough data | 
| **SEO Auditing** | 8.4 (87 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.8 (86 reviews) | Not enough data | 
| **Technical SEO** | 8.2 (84 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Google Analytics Integration** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Link Building** | 8.0 (118 reviews) | Not enough data | 
| **Keyword Research** | 7.9 (120 reviews) | Not enough data | 
| **SERP Rank Tracking** | 9.1 (124 reviews) | Not enough data | 
| **Localization** | 8.6 (76 reviews) | Not enough data | 
| **Content Insights** | 7.6 (73 reviews) | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

#### SEO Reporting

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Competitor Analysis** | 7.8 (119 reviews) | Not enough data | 
| **Data Visualization** | 9.3 (96 reviews) | Not enough data | 
| **Custom Reports** | 9.3 (95 reviews) | Not enough data | 
| **White Label** | 9.5 (88 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Scheduled/Automated Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **AI Text Generation** | 7.0 (27 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (27 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Retargeting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Broken Link Discovery** | Not enough data | Not enough data | 
| **URL Shortener** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Backlink Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Link Editing** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Link Analytics** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Problem Area Alerts** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Mobile Friendly Test** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AgencyAnalytics** | 8.6/10 | 265 |
| **Whatagraph** | 9.0/10 | 101 |

#### Marketing Operations

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **ROI Tracking** | 8.6 (186 reviews) ✓ Verified | 8.9 (72 reviews) | 
| **Data Collection** | 9.1 (214 reviews) ✓ Verified | 9.2 (82 reviews) | 
| **Customer Insights** | 8.4 (181 reviews) ✓ Verified | Feature Not Available | 
| **Multi-User Access** | 9.5 (203 reviews) ✓ Verified | 8.9 (73 reviews) | 
| **White Label** | 9.2 (184 reviews) ✓ Verified | 8.5 (67 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Campaign Insights** | 8.8 (209 reviews) ✓ Verified | 8.9 (80 reviews) | 
| **Reports and Dashboards** | 9.4 (250 reviews) ✓ Verified | 9.3 (87 reviews) | 
| **Campaign Stickiness** | 8.5 (176 reviews) ✓ Verified | Feature Not Available | 
| **Multichannel Tracking** | 9.2 (211 reviews) ✓ Verified | 9.0 (82 reviews) | 
| **Brand Optimization** | 8.6 (170 reviews) | Feature Not Available | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (23 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to AgencyAnalytics (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | AgencyAnalytics | Whatagraph | 
|---|---|---|
| **Small-Business** | 91.3% | 77.4% | 
| **Mid-Market** | 8.3% | 19.2% | 
| **Enterprise** | 0.5% | 3.4% | 

### By Industry

#### AgencyAnalytics

- **Marketing and Advertising:** 77.7%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.1%
- **Computer Software:** 0.9%
- **Consumer Goods:** 0.9%
- **Hospital & Health Care:** 0.9%
- **Leisure, Travel & Tourism:** 0.9%
- **Primary/Secondary Education:** 0.9%
- **Health, Wellness and Fitness:** 0.7%
- **Market Research:** 0.7%
- **Other:** 10.8%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.1%
- **Retail:** 1.1%
- **Other:** 17.5%

---
## Alternatives

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---
## Top Discussions

### AgencyAnalytics

- Title: [What is AgencyAnalytics used for?](https://www.g2.com/discussions/what-is-agencyanalytics-used-for) — 1 comment
  > **Top comment:** "AgencyAnalytics is used to track, monitor, and create custom marketing reports from all different marketing channels. AA makes it easy to connect your..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agencyanalytics-vs-whatagraph)