Viant Technology Features

As reported in 160 Viant Technology reviews. Overall product functionality for display advertising.

Based on 132 Viant Technology reviews. Overall product functionality for video advertising.

As reported in 101 Viant Technology reviews. Overall product functionality for mobile advertising.

Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 149 Viant Technology reviews.

Based on 149 Viant Technology reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 147 Viant Technology reviews. Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 138 reviewers of Viant Technology have provided feedback on this feature.

As reported in 130 Viant Technology reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 144 reviewers of Viant Technology have provided feedback on this feature.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 138 Viant Technology reviews.

Allows marketer to set a limit on how many times a consumer sees their ad. 145 reviewers of Viant Technology have provided feedback on this feature.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 146 Viant Technology reviews.

As reported in 131 Viant Technology reviews. Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 118 Viant Technology reviews.

Allows for ads to be placed in mobile apps. This feature was mentioned in 139 Viant Technology reviews.

Supports rich media mobile ads that involve user interaction. 131 reviewers of Viant Technology have provided feedback on this feature.

Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 150 Viant Technology reviews.

Able to retarget previous impressions to your site across the web to increase conversion rates. 137 reviewers of Viant Technology have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA). 145 reviewers of Viant Technology have provided feedback on this feature.

Based on 136 Viant Technology reviews. Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply. 89 reviewers of Viant Technology have provided feedback on this feature.

Based on 139 Viant Technology reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. 131 reviewers of Viant Technology have provided feedback on this feature.

As reported in 156 Viant Technology reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 160 Viant Technology reviews.

Based on 164 Viant Technology reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

As reported in 140 Viant Technology reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 117 reviewers of Viant Technology have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators. 138 reviewers of Viant Technology have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 141 reviewers of Viant Technology have provided feedback on this feature.

Based on 144 Viant Technology reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. This feature was mentioned in 124 Viant Technology reviews.

As reported in 129 Viant Technology reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

As reported in 129 Viant Technology reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 104 Viant Technology reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns. 122 reviewers of Viant Technology have provided feedback on this feature.

As reported in 86 Viant Technology reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 53 reviewers of Viant Technology have provided feedback on this feature.

As reported in 73 Viant Technology reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 18 Viant Technology reviews. Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software. 18 reviewers of Viant Technology have provided feedback on this feature.

Based on 18 Viant Technology reviews. Able to implement ads on all types streaming platforms that are able to serve ads.

As reported in 19 Viant Technology reviews. Offer analysis of campaigns and various metrics.

As reported in 19 Viant Technology reviews. Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments. This feature was mentioned in 18 Viant Technology reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives