Link copied to clipboard # The Trade Desk vs Viant Technology Comparison - What are their main differences? Share [ Export ](/compare/the-trade-desk/viant-technology-llc-viant-technology/export.csv) The Trade DeskViant Technology[+ Add Product](#) Reviews **The Trade Desk** [ 4.4/5(188) ](https://www.g2.com/products/the-trade-desk/reviews#reviews) **Viant Technology** [ 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews#reviews) Pricing **The Trade Desk** **Contact Us** ยท The Trade Desk Pricing Overview **Viant Technology** No pricing available **Pricing Insights** from reviews Time to Implement **The Trade Desk** 1 monthFaster Based on 9 responses **Viant Technology** 2 months Based on 50 responses Return on Investment **The Trade Desk** 6 months4 months sooner Based on 9 responses **Viant Technology** 10 months Based on 35 responses Perceived Cost **The Trade Desk** $$$$$ **Viant Technology** $$$$$ Average Discount **The Trade Desk** 9%1% more **Viant Technology** 8% Pros & Cons **The Trade Desk** [ Features (31) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (27) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (13) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) **Viant Technology** [ Customer Support (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1478995&qs=pros-and-cons#reviews)[ Ease of Use (17) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1481479&qs=pros-and-cons#reviews)[ Limited Reporting (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479142&qs=pros-and-cons#reviews)[ Reporting Limitations (5) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?filters%5Bsentiment_snippet%5D=1479943&qs=pros-and-cons#reviews) Integrations **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cdd0c9b55f629b054e7ca69783832532/telmarhelixa.png "Product Avatar Image") TelmarHelixa ](https://www.g2.com/products/telmarhelixa/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) **Viant Technology** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba3ff0e06098e893ef0f3ef0d8cd3276/dv-pinnacle.jpg "Product Avatar Image") DV Pinnacle ](https://www.g2.com/products/dv-pinnacle/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2aed4a18178a7e443083238b412eacb6/grasp.png "Product Avatar Image") Grasp ](https://www.g2.com/products/grasp/reviews)[ View all ](https://www.g2.com/products/viant-technology-llc-viant-technology/integrations) Screenshots **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) **Viant Technology** ![Viant Technology screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/80322/Viant-Campaign-View.png) Ratings Meets Requirements **The Trade Desk** 8.6 8.6156 **Viant Technology** 8.2 8.2256 Ease of Use **The Trade Desk** 8.1 8.1156 **Viant Technology** 8.0 8.0262 Ease of Setup **The Trade Desk** 8.3 8.3122 **Viant Technology** 8.0 8.0154 Ease of Admin **The Trade Desk** 8.3 8.373 **Viant Technology** 8.1 8.1129 Quality of Support **The Trade Desk** 8.8 8.8156 **Viant Technology** 9.0 9.0249 Has the product been a good partner in doing business? **The Trade Desk** 8.7 8.777 **Viant Technology** 9.0 9.0137 Product Direction (% positive) **The Trade Desk** 8.8 8.8150 **Viant Technology** 8.4 8.4249 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.5 124 7.9 212 Channel Functionality Display Functionality 8.8(won by 0.5) 84 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 161 Platform Interoperability Close Ecosystem API 8.0(won by 0.5) 46 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 86 Agentic AI - Display Advertising Autonomous Task Execution 8.3(won by default) 10 Not enough data Multi-step Planning 8.8(won by default) 10 Not enough data Cross-system Integration 8.3(won by default) 10 Not enough data Adaptive Learning 8.3(won by default) 11 Not enough data Proactive Assistance 8.3(won by default) 12 Not enough data Decision Making 8.0(won by default) 11 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 150 Campaign Optimization 8.4(won by 0.5) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 8.6(won by 0.5) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.7(won by 0.2) 100 | Verified 7.5 139 Batch Uploading 7.9(won by 0.3) 100 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 85 | Verified 8.2 143 Fraud Protection 8.6(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 8.6(won by 0.3) 88 | Verified 8.3 144 Budget Pacing 8.3(won by 0.2) 102 | Verified 8.1 147 Creative Optimization 7.8(won by 0.1) 82 | Verified 7.7 130 Rich Media Capabilties 7.9(won by 0.4) 86 | Verified 7.5 117 In-App Ads 8.1(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 7.9(won by 0.4) 87 | Verified 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.3) 102 | Verified 8.5 151 Retargeting 8.7(won by 0.5) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 145 Contextual Targeting 8.5(won by 0.4) 82 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 142 User, Role, and Access Management 8.5(won by 0.3) 91 8.2 142 Performance and Reliability 8.4(won by 0.5) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 123 Customization 8.0(won by 0.4) 87 | Verified 7.6 129 Workflow Capability 8.0(won by 0.2) 79 | Verified 7.8 128 Internationalization 8.0(won by 0.5) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.0(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.8 122 7.9 200 Platform Interoperability Close Ecosystem API 8.2(won by 0.9) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 53 Mobile Functionality Mobile Functionality 9.0(won by 0.7) 53 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 101 Agentic AI - Mobile Advertising Autonomous Task Execution 8.7(won by default) 5 Not enough data Multi-step Planning 9.3(won by default) 5 Not enough data Cross-system Integration 9.0(won by default) 5 Not enough data Adaptive Learning 9.3(won by default) 5 Not enough data Proactive Assistance 9.3(won by default) 5 Not enough data Decision Making 9.4(won by default) 6 Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 150 Campaign Optimization 8.4(won by 0.5) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 8.6(won by 0.5) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.7(won by 0.2) 100 | Verified 7.5 139 Batch Uploading 7.9(won by 0.3) 100 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 85 | Verified 8.2 143 Fraud Protection 8.6(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 8.6(won by 0.3) 88 | Verified 8.3 144 Budget Pacing 8.3(won by 0.2) 102 | Verified 8.1 147 Creative Optimization 7.8(won by 0.1) 82 | Verified 7.7 130 Rich Media Capabilties 7.9(won by 0.4) 86 | Verified 7.5 117 In-App Ads 8.1(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 7.9(won by 0.4) 87 | Verified 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.3) 102 | Verified 8.5 151 Retargeting 8.7(won by 0.5) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 145 Contextual Targeting 8.5(won by 0.4) 82 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 8.4(won by 0.5) 48 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 89 In-App Ads 8.1(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 7.9(won by 0.4) 87 | Verified 7.5 130 Platform API / Integrations 8.0(won by 0.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 142 User, Role, and Access Management 8.5(won by 0.3) 91 8.2 142 Performance and Reliability 8.4(won by 0.5) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 123 Customization 8.0(won by 0.4) 87 | Verified 7.6 129 Workflow Capability 8.0(won by 0.2) 79 | Verified 7.8 128 Internationalization 8.0(won by 0.5) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.0(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.3 122 8.0 207 Platform Interoperability Close Ecosystem API 7.9(won by 0.4) 41 7.5 72 Video Functionality Video Functionality 8.5(won by 0.1) 63 8.4 131 Agentic AI - Video Advertising Autonomous Task Execution 7.6(won by default) 11 Not enough data Multi-step Planning 7.9(won by default) 13 Not enough data Cross-system Integration 8.1(won by default) 12 Not enough data Adaptive Learning 7.9(won by default) 11 Not enough data Proactive Assistance 7.9(won by default) 11 Not enough data Decision Making 8.1(won by default) 13 Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 150 Campaign Optimization 8.4(won by 0.5) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 8.6(won by 0.5) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.7(won by 0.2) 100 | Verified 7.5 139 Batch Uploading 7.9(won by 0.3) 100 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 85 | Verified 8.2 143 Fraud Protection 8.6(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 8.6(won by 0.3) 88 | Verified 8.3 144 Budget Pacing 8.3(won by 0.2) 102 | Verified 8.1 147 Creative Optimization 7.8(won by 0.1) 82 | Verified 7.7 130 Rich Media Capabilties 7.9(won by 0.4) 86 | Verified 7.5 117 In-App Ads 8.1(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 7.9(won by 0.4) 87 | Verified 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.3) 102 | Verified 8.5 151 Retargeting 8.7(won by 0.5) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 145 Contextual Targeting 8.5(won by 0.4) 82 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 142 User, Role, and Access Management 8.5(won by 0.3) 91 8.2 142 Performance and Reliability 8.4(won by 0.5) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 123 Customization 8.0(won by 0.4) 87 | Verified 7.6 129 Workflow Capability 8.0(won by 0.2) 79 | Verified 7.8 128 Internationalization 8.0(won by 0.5) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.0(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.3 124 7.9 220 Demand Side Platforms Cross Channel Capabilities 8.5(won by 0.1) 64 8.4 141 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution 8.2(won by default) 14 Not enough data Multi-step Planning 8.1(won by default) 12 Not enough data Cross-system Integration 8.1(won by default) 13 Not enough data Adaptive Learning 7.9(won by default) 12 Not enough data Proactive Assistance 8.5(won by default) 13 Not enough data Decision Making 8.3(won by default) 13 Not enough data Campaign Management Campaign Dashboard 8.0 110 | Verified 8.1(won by 0.1) 150 Campaign Optimization 8.4(won by 0.5) 106 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 152 Reach 8.6(won by 0.5) 105 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 146 Bulk Editing 7.7(won by 0.2) 100 | Verified 7.5 139 Batch Uploading 7.9(won by 0.3) 100 | Verified 7.6 131 Brand Safety 8.5(won by 0.3) 85 | Verified 8.2 143 Fraud Protection 8.6(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 137 Frequency Capping 8.6(won by 0.3) 88 | Verified 8.3 144 Budget Pacing 8.3(won by 0.2) 102 | Verified 8.1 147 Creative Optimization 7.8(won by 0.1) 82 | Verified 7.7 130 Rich Media Capabilties 7.9(won by 0.4) 86 | Verified 7.5 117 In-App Ads 8.1(won by 0.5) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 138 Mobile Rich Media Capabilities 7.9(won by 0.4) 87 | Verified 7.5 130 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.8(won by 0.3) 102 | Verified 8.5 151 Retargeting 8.7(won by 0.5) 97 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 136 Geo-Targeting 8.8(won by 0.4) 96 | Verified 8.4 145 Contextual Targeting 8.5(won by 0.4) 82 | Verified 8.1 135 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.5(won by 0.8) 84 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 155 Estimate and Projections 7.9(won by 0.6) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 160 Cross-Device Capabilities 8.6(won by 0.5) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 163 AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.0(won by 0.6) 79 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 119 Custom Reports 7.6 96 | Verified 7.8(won by 0.2) 142 User, Role, and Access Management 8.5(won by 0.3) 91 8.2 142 Performance and Reliability 8.4(won by 0.5) 95 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 147 Enterprise Scalability 8.4(won by 0.4) 87 | Verified 8.0 123 Customization 8.0(won by 0.4) 87 | Verified 7.6 129 Workflow Capability 8.0(won by 0.2) 79 | Verified 7.8 128 Internationalization 8.0(won by 0.5) 80 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 103 Notifications 8.0(won by 0.7) 85 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 121 Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 7.9 17 8.4 19 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 8.3 15 8.6(won by 0.3) 18 Ad Serving 7.9 15 8.6(won by 0.7) 18 (There is a greater than 0.5 difference between this product's rating and its competitors) Streaming Capabilites 8.0 15 8.2(won by 0.2) 18 Performance Analytics 7.9 14 8.2(won by 0.3) 19 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 8.5(won by 0.1) 14 8.4 19 Campaign Dashboard 8.3(tied score) 14 8.3(tied score) 18 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 7.9(won by default) 8 Not enough data Multi-step Planning 7.5(won by default) 8 Not enough data Cross-system Integration 7.7(won by default) 8 Not enough data Adaptive Learning 7.7(won by default) 8 Not enough data Proactive Assistance 7.4(won by default) 7 Not enough data Decision Making 7.9(won by default) 8 Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.3 14 Not enough data Platform Basics Cross-Device Advertising 8.8(won by default) 13 Not enough data Audio Ad Formats 8.5(won by default) 13 Not enough data Programmatic Audio 8.3(won by default) 11 Not enough data Audience Targeting 8.6(won by default) 11 Not enough data Platform Reporting Performance Monitoring 8.6(won by default) 11 Not enough data Reporting Dashboards 7.9(won by default) 11 Not enough data Dashboard Exports 8.5(won by default) 11 Not enough data Music Genre Reporting Feature Not Available Not enough data Agentic AI - Digital Audio Advertising Autonomous Task Execution 8.1(won by default) 7 Not enough data Multi-step Planning 8.3(won by default) 6 Not enough data Cross-system Integration 8.1(won by default) 7 Not enough data Adaptive Learning 7.8(won by default) 6 Not enough data Proactive Assistance 8.1(won by default) 8 Not enough data Decision Making 8.3(won by default) 7 Not enough data Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.7 5 Not enough data Platform Basics Ad Serving Rules 7.7(won by default) 5 Not enough data Sponsored Product Listing Ads 6.0(won by default) 5 Not enough data Banner Ads 8.0(won by default) 5 Not enough data Display Ads 8.7(won by default) 5 Not enough data Platform Data Reporting Performance Metrics 8.0(won by default) 5 Not enough data Data Filtering 8.0(won by default) 5 Not enough data Reporting Dashboards 8.3(won by default) 5 Not enough data Platform Additional Functionality Offline Ads 5.7(won by default) 5 Not enough data Video Ads 8.0(won by default) 5 Not enough data Team Collaboration 8.3(won by default) 5 Not enough data Integrations 8.3(won by default) 5 Not enough data Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.9 9 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 7.9(won by default) 8 Not enough data Multi-step Planning 8.1(won by default) 8 Not enough data Cross-system Integration 7.4(won by default) 7 Not enough data Adaptive Learning 7.9(won by default) 8 Not enough data Proactive Assistance 7.9(won by default) 8 Not enough data Decision Making 8.1(won by default) 9 Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.8 32 Not enough data Analysis Application Attribution 9.2(won by default) 11 Not enough data Campaign Analysis 9.1(won by default) 18 Not enough data Uninstall Tracking 8.8(won by default) 10 Not enough data Activity Dashboard 8.1(won by default) 14 Not enough data Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 8.3(won by default) 11 Not enough data Email Campaigns 8.3(won by default) 11 Not enough data Audience Segmentation 9.2(won by default) 22 Not enough data Alerts/Notifications Feature Not Available Not enough data Bulk SMS Feature Not Available Not enough data Two-Way Text Messaging Feature Not Available Not enough data Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 8.8(won by default) 11 Not enough data Social Promotion Not enough data Not enough data Platform Optimization 9.1(won by default) 23 Not enough data Integrations - Mobile Marketing 9.1(won by default) 24 Not enough data Internationalization 8.5(won by default) 11 Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution 8.8(won by default) 7 Not enough data Multi-step Planning 8.9(won by default) 6 Not enough data Cross-system Integration 9.3(won by default) 7 Not enough data Adaptive Learning 9.0(won by default) 7 Not enough data Proactive Assistance 8.5(won by default) 8 Not enough data Decision Making 9.0(won by default) 7 Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Small-Business(50 or fewer emp.) 32.2% Mid-Market(51-1000 emp.) 42.9% Enterprise(\> 1000 emp.) 24.9% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 40.6% Enterprise(\> 1000 emp.) 20.3% Small-Business (50 or fewer emp.) 32.2% 39.0% Mid-Market (51-1000 emp.) 42.9% 40.6% Enterprise (\> 1000 emp.) 24.9% 20.3% Reviewers' Industry [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.6% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.4% Internet 2.4% Other 27.6% [![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology")](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology Marketing and Advertising 61.6% Online Media 4.3% Consumer Goods 3.0% Health, Wellness and Fitness 2.6% Leisure, Travel & Tourism 2.6% Other 25.9% FAQs ## The Trade Desk vs Viant Technology FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between The Trade Desk vs Viant Technology? The Trade Desk stands out for its advanced targeting and feature depth, while Viant Technology is favored for its customer support and ease of use. | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | | --- | --- | | 4.4/5 (184 reviews) | 4.2/5 (311 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.0 | | 8.8 | 9.0 | | Audience Targeting (25 all-time mentions) | Customer Support (17 all-time mentions) | ### How do the pricing models of The Trade Desk and Viant Technology compare? Reviewers consider Viant Technology the stronger value, as reflected in its higher satisfaction with pricing and cost-related dimensions. - **The Trade Desk:** Reviewers frequently cite the platform as expensive, with 13 all-time mentions of cost as a trade-off, and note that minimum spend requirements and feature fees can be a barrier for smaller advertisers. - **Viant Technology:** Many reviewers highlight reasonable costs and strong performance, with several noting that Viant provides robust attribution and measurement at a more accessible price point. - **Switching reasons:** Recent reviews mention switching to Viant Technology for its lower operational costs and more transparent pricing structure. ### What are the best alternatives to The Trade Desk and Viant Technology? The top 3 alternatives to The Trade Desk and Viant Technology are StackAdapt, AdRoll, and โ€”. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | Expensive for smaller advertisers, minimum spend requirements | Audience Targeting (25 all-time mentions) | | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5 (311 reviews) | Mid-Market | Reasonable costs, accessible for more advertisers | Customer Support (17 all-time mentions) | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | โ€” | Ease of Use and campaign flexibility | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | โ€” | Retargeting and omnichannel marketing | ### Which Cross-Channel Advertising features should I prioritize when comparing The Trade Desk and Viant Technology? Buyers should prioritize Targeting, Ease of Use, Reporting Capabilities, Campaign Management, and Customer Support when comparing The Trade Desk and Viant Technology. - **Targeting:** The Trade Desk (25 all-time mentions for Audience Targeting, 23 for Targeting, 20 for Targeting Efficiency); Viant Technology (precise targeting and household-level targeting cited in recent reviews). - **Ease of Use:** The Trade Desk (27 all-time mentions); Viant Technology (17 all-time mentions). - **Reporting Capabilities:** The Trade Desk (13 all-time mentions); Viant Technology (5 all-time mentions, with recent reviews noting limitations). - **Campaign Management:** The Trade Desk (21 all-time mentions); Viant Technology (9 all-time mentions). - **Customer Support:** The Trade Desk (20 all-time mentions); Viant Technology (17 all-time mentions). ### What are the pros and cons of The Trade Desk vs Viant Technology? The Trade Desk's headline strength is advanced audience targeting, while Viant Technology's is customer support and ease of use. - **The Trade Desk strengths:** Audience Targeting (25 all-time mentions), advanced features (31), campaign management (21), detailed reporting (13), and strong integrations. - **The Trade Desk trade-offs:** Steep learning curve (20 all-time mentions), higher cost (13), and platform complexity (12). - **Viant Technology strengths:** Customer Support (17 all-time mentions), ease of use (17), easy setup (10), campaign management (9), and reasonable costs. - **Viant Technology trade-offs:** Reporting limitations (5 all-time mentions), less advanced reporting tools, and some UI complexity for new users. ### Is The Trade Desk or Viant Technology better for small businesses? StackAdapt is the better fit for small businesses, but between The Trade Desk and Viant Technology, Viant Technology is more accessible for smaller advertisers. - **The Trade Desk:** Largest segment is Mid-Market; reviewers note high minimum spend requirements and cost barriers for small businesses. - **Viant Technology:** Largest segment is Mid-Market; reviewers highlight reasonable costs and easier onboarding for smaller teams. ### Which Cross-Channel Advertising platform has better integrations? The Trade Desk is favored for integrations, with reviewers citing more frequent and diverse integration experiences. - **The Trade Desk:** Integrates with LiveRamp, Oracle Data Cloud, DoubleVerify, and Google Analytics, with integrations mentioned in recent reviews. - **Viant Technology:** Reviewers mention API and first-party data integrations, but with fewer specific third-party tools cited. ### How do The Trade Desk and Viant Technology compare on customer support? Viant Technology and The Trade Desk are rated at parity on Quality of Support, with Viant Technology scoring 9.0 and The Trade Desk 8.8. - **The Trade Desk:** Reviewers highlight responsive and knowledgeable support, with 20 all-time mentions for customer support and 15 for team helpfulness. - **Viant Technology:** Reviewers consistently praise the support team for being knowledgeable, responsive, and proactive, with 17 all-time mentions for customer support and 10 for team helpfulness. ### Which is easier to implement, The Trade Desk or Viant Technology? The Trade Desk and Viant Technology are rated at parity on Ease of Setup, with The Trade Desk scoring 8.3 and Viant Technology 8.0. - **The Trade Desk:** Reviewers describe setup as straightforward for experienced users, but note a learning curve for new users due to platform depth. - **Viant Technology:** Reviewers frequently mention easy and intuitive setup, with several citing quick onboarding and simple campaign builds. ### Which product has better Targeting? The Trade Desk is the stronger product for Targeting, with higher all-time mention counts and more advanced targeting features cited by reviewers. - **The Trade Desk:** 25 all-time mentions for Audience Targeting, 23 for Targeting, 20 for Targeting Efficiency, and 16 for Targeting Options; reviewers highlight granular targeting, AI-driven optimization, and integration with major data providers. - **Viant Technology:** Reviewers cite precise targeting and household-level targeting, with recent reviews noting strong CTV and people-based targeting capabilities. Alternatives **The Trade Desk Alternatives** ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Quantcast Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96c091e56a0ec00966fa9edd09a4f7d2/quantcast-platform.svg "Quantcast Platform") [ Quantcast Platform ](/products/quantcast-platform/reviews) **Viant Technology Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews)