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At a Glance
Market Segments
Small-Business (65.3% of reviews)
Small-Business (93.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $79.00
Semrush
Star Rating
(2,935)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSurfer
Star Rating
(538)4.8 out of 5
Market Segments
Small-Business (93.3% of reviews)
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Surfer closely follows with a score of 9.1. Reviewers mention that Semrush's comprehensive SEO Alerting feature is particularly beneficial for tracking changes in website performance.
- Reviewers mention that Surfer shines in Content Insights with a score of 9.2, compared to Semrush's 8.6. Users say that Surfer's ability to provide detailed content optimization suggestions based on SERP analysis is a standout feature.
- G2 users highlight that Semrush offers superior Keyword Research capabilities, scoring 9.1, while Surfer scores 8.5. Users report that Semrush's extensive database and keyword tracking tools are invaluable for effective SEO strategies.
- Users on G2 note that Surfer has a more user-friendly interface, scoring 9.3 for Ease of Use, compared to Semrush's 8.4. Reviewers mention that Surfer's intuitive design makes it easier for beginners to navigate and utilize its features.
- Reviewers mention that Semrush provides robust Social Analytics features, scoring 9.0, while Surfer's capabilities in this area are less emphasized. Users report that Semrush's Competitor Analysis tools are particularly effective for social media strategy development.
- Users say that Surfer's Content Creation Tools score 8.3, which is competitive, but Semrush's overall content management features, including its Content Calendar and Approval Workflows, are rated higher, showcasing its strength in managing content workflows.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Semrush
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
8.8
2,385
9.3
314
Ease of Use
8.3
2,409
9.3
320
Ease of Setup
8.6
1,616
9.4
149
Ease of Admin
8.6
1,233
9.4
123
Quality of Support
8.6
2,093
9.4
276
Has the product been a good partner in doing business?
8.8
1,214
9.6
118
Product Direction (% positive)
8.9
2,293
9.2
275
Features by Category
Metrics
8.4
430
Not enough data
8.2
425
Not enough data
7.9
409
Not enough data
7.6
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
419
Not enough data
8.2
408
Not enough data
7.8
394
Not enough data
7.7
395
Not enough data
7.8
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
394
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
42
Not enough data
7.2
42
Not enough data
6.9
42
Not enough data
6.9
40
Not enough data
Administration
7.7
358
Not enough data
7.4
349
Not enough data
8.5
399
Not enough data
8.2
392
Not enough data
Social Analytics
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Not enough data
Reports & Dashboards
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Not enough data
Agentic AI - Social Media Analytics
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
238
|
Verified
Not enough data
8.2
234
|
Verified
Not enough data
8.5
237
|
Verified
Not enough data
8.5
248
|
Verified
Not enough data
Performance
8.3
256
|
Verified
Not enough data
8.7
259
|
Verified
Not enough data
Local Search Optimization
8.9
579
|
Verified
Not enough data
8.4
540
|
Verified
Not enough data
8.4
511
|
Verified
Not enough data
8.3
524
|
Verified
Not enough data
7.9
509
|
Verified
Not enough data
8.8
568
|
Verified
Not enough data
Platform Basics
8.5
549
Not enough data
8.5
565
Not enough data
Agentic AI - Competitive Intelligence
6.9
66
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
521
Not enough data
Platform Content
7.3
461
Not enough data
Platform Reporting
8.0
534
Not enough data
8.2
542
Not enough data
Platform Basics
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.3
107
Not enough data
8.8
93
Not enough data
SEO Auditing & Monitoring
8.7
999
7.6
164
9.0
852
9.2
195
8.8
834
8.0
162
8.8
838
8.1
166
Agentic AI - SEO Tools
6.6
163
Not enough data
6.8
162
Not enough data
6.7
161
Not enough data
6.7
161
Not enough data
6.6
161
Not enough data
6.6
158
Not enough data
6.8
158
Not enough data
SEO Content & Rankings
8.2
1467
7.0
173
9.1
1566
8.5
235
8.8
1491
8.8
40
8.2
908
8.1
178
8.4
820
9.2
208
SEO Reporting
8.9
1540
8.9
226
8.6
992
8.5
204
8.2
948
7.9
161
7.8
826
7.5
121
Generative AI
6.7
385
8.1
56
6.8
385
7.6
55
Content & Collaboration
8.8
195
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
183
Not enough data
Feature Not Available
Not enough data
8.2
165
Not enough data
Social Management
8.7
237
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
205
Not enough data
8.0
179
Not enough data
7.8
151
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
115
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
132
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
130
Not enough data
Agentic AI - Media Monitoring
6.9
13
Not enough data
7.6
13
Not enough data
7.1
13
Not enough data
7.1
13
Not enough data
7.1
13
Not enough data
Generative AI
8.2
21
Not enough data
8.0
22
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
Grammar Tools
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Not enough data
Writing Support
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Not enough data
Software Availability
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.0
211
Not enough data
Segment Trending
8.5
241
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
199
Not enough data
Analysis
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Not enough data
Platform
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
211
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.1
208
|
Verified
Not enough data
8.2
205
Not enough data
Agentic AI - Market Intelligence
7.0
31
Not enough data
6.8
31
Not enough data
Platform Basics
8.6
137
Not enough data
7.7
122
Not enough data
8.4
140
Not enough data
Platform Data
8.2
128
Not enough data
8.4
133
Not enough data
8.6
143
Not enough data
8.3
128
Not enough data
Agentic AI - Operational Risk Management
7.2
13
Not enough data
Planning
7.7
228
Not enough data
Publishing
7.7
230
Not enough data
Social Media
7.5
229
Not enough data
Planning
7.8
354
Not enough data
Generative AI
7.4
136
Not enough data
7.2
134
Not enough data
7.1
134
Not enough data
6.6
132
Not enough data
6.4
130
Not enough data
Agentic AI - Content Creation
7.0
42
Not enough data
6.8
42
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.0
43
Not enough data
7.1
42
Not enough data
7.1
42
Not enough data
AI Visibility & Tracking
7.8
54
Not enough data
7.7
54
Not enough data
Sentiment & Brand Analysis
7.6
53
Not enough data
6.3
50
Not enough data
Competitive Benchmarking
7.2
51
Not enough data
7.5
51
Not enough data
AI Content Optimization
7.6
52
Not enough data
7.6
50
Not enough data
Reporting & Alerts
6.7
50
Not enough data
7.6
51
Not enough data
Tools
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
576
Not enough data
7.7
574
Not enough data
8.9
707
Not enough data
Agentic AI - Content Analytics
7.4
53
Not enough data
7.7
52
Not enough data
7.7
53
Not enough data
7.8
53
Not enough data
7.6
53
Not enough data
Marketing Operations
7.7
386
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
398
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
360
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
55
Not enough data
7.5
55
Not enough data
7.1
54
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Surfer are categorized as SEO Tools
Unique Categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Surfer has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.8%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
3.9%
Retail
3.8%
Other
45.8%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.3%
Computer Software
4.2%
Information Technology and Services
4.0%
Writing and Editing
3.8%
Other
47.2%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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