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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
Starting at $29.00
Starting at $79.00
Ahrefs
Star Rating
(623)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in Link Building with a score of 9.2, while Surfer falls short with a score of 7.0. Reviewers mention that Ahrefs provides comprehensive tools for identifying backlink opportunities, making it a preferred choice for SEO professionals focused on link acquisition.
- Reviewers mention that Surfer shines in Content Insights, scoring 9.2 compared to Ahrefs' 8.2. Users on G2 appreciate Surfer's ability to analyze content performance and provide actionable recommendations, which enhances their content strategy significantly.
- G2 users highlight that Surfer has a superior score in SEO Auditing at 9.1, while Ahrefs scores 8.7. Users report that Surfer's auditing tools are more intuitive and provide clearer insights into SEO issues, making it easier for users to optimize their websites.
- Users say that Ahrefs leads in Keyword Research with a score of 8.7, slightly ahead of Surfer's 8.5. Reviewers mention that Ahrefs offers a more extensive database and better filtering options, which are crucial for effective keyword strategy development.
- Reviewers mention that Surfer's AI Text Generation feature is a standout, scoring 8.1, while Ahrefs only scores 6.0. Users report that Surfer's AI capabilities help streamline content creation, making it easier to generate high-quality text quickly.
- Users on G2 report that Ahrefs has a more robust SEO Alerting system with a score of 8.2 compared to Surfer's 7.6. Reviewers say that Ahrefs provides timely notifications about changes in rankings and backlinks, which is essential for maintaining SEO performance.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Ahrefs
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
9.0
492
9.3
313
Ease of Use
8.8
498
9.3
319
Ease of Setup
8.9
235
9.4
149
Ease of Admin
8.8
183
9.4
123
Quality of Support
8.3
411
9.4
276
Has the product been a good partner in doing business?
8.7
176
9.6
118
Product Direction (% positive)
8.9
467
9.3
274
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
7.6
164
8.7
183
9.2
195
8.6
180
8.0
162
8.5
180
8.1
166
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
7.0
173
8.8
379
8.5
234
8.5
358
8.8
40
7.8
182
8.1
178
8.1
169
9.2
207
SEO Reporting
9.0
379
8.9
225
8.2
202
8.6
203
7.8
185
7.9
161
Feature Not Available
7.5
121
Generative AI
6.2
68
8.1
56
6.2
67
7.6
55
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Surfer are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Surfer has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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