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Compare Ahrefs and Surfer 
Featured Products
At a Glance
Market Segments
Small-Business (64.0% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
Starting at $29.00
Starting at $99.00
Ahrefs
Star Rating
(671)4.5 out of 5
Market Segments
Small-Business (64.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSurfer
Star Rating
(539)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in backlink analysis, with users praising its extensive database and up-to-date information. One user mentioned, "Ahrefs is the tool I trust most when it comes to backlinks," highlighting its effectiveness in finding links that other tools might miss.
- Users say that Surfer stands out for its user-friendly interface and excellent customer support. Reviewers appreciate how easy it is to navigate, with one stating, "Surfer is very easy to use, it's accurate and they have EXCELLENT customer support," making it a great choice for those new to SEO tools.
- According to verified reviews, Ahrefs combines multiple SEO functionalities, such as keyword research and site health monitoring, into one platform. Users find this integration saves time and helps them focus on what truly impacts rankings, with one reviewer noting, "I like how Ahrefs combines keyword research, backlink analysis, and site health monitoring in one tool."
- Reviewers mention that Surfer's ability to generate content ideas automatically is a significant advantage, especially for those looking to optimize on-page keywords. This feature has been highlighted as a game-changer for users transitioning from other tools, with one user stating, "Ease of use and the ability to have ideas generated for you automatically."
- G2 reviewers highlight that while Ahrefs has a slightly lower ease of use score, it still provides robust features for technical SEO and link building, with users noting its strength in these areas. One user remarked, "I really like how Ahrefs provides insights on backlinks and helps us with ranking for specific search engines like Google and Bing."
- Users report that Surfer's focus on content optimization and auditing is impressive, with many praising its SEO auditing capabilities. One reviewer mentioned, "Surfer is a lot better and provides better results," indicating its effectiveness in improving on-page SEO strategies.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Surfer
Standard
Starting at $99.00
Align your team with a unified workflow and start growing your visibility in AI search.
- Generate, write, and optimize 360 documents with LLM and SERP-based insights
- Track AI Visibility in ChatGPT with 25 AI Prompts
- Collaborate with your team in one unified platform
Free Trial
Ahrefs
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
9.0
520
9.3
314
Ease of Use
8.8
527
9.3
320
Ease of Setup
9.0
264
9.4
150
Ease of Admin
8.8
190
9.4
123
Quality of Support
8.4
436
9.4
277
Has the product been a good partner in doing business?
8.7
183
9.6
118
Product Direction (% positive)
8.9
496
9.3
275
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
202
7.6
164
8.8
198
9.2
196
8.7
187
8.0
162
8.6
192
8.1
166
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
409
7.0
173
8.8
400
8.5
235
8.5
369
8.8
40
7.8
188
8.1
178
8.2
175
9.2
208
SEO Reporting
9.1
400
8.9
225
8.2
206
8.6
203
7.9
187
7.9
161
Feature Not Available
7.5
121
Generative AI
6.3
69
8.1
57
6.3
68
7.6
55
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
92
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
98
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Surfer are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Surfer has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
11.7%
Information Technology and Services
9.5%
Internet
7.3%
Financial Services
2.6%
Other
31.6%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.3%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.4%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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