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Surfer Reviews & Product Details

Profile Status

This profile is currently managed by Surfer but has limited features.

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Pricing

Pricing provided by Surfer.

Standard

Starting at $99.00

Pro

Starting at $182.00

User Insights

Average based on 547 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Surfer Reviews (547)

Reviews

Surfer Reviews (547)

4.8
547 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Christa T.
CT
Christa T.
Owner
Small-Business (50 or fewer emp.)
"Best SEO Software Out There"
5/5
What do you like best about Surfer?

Ease of use, many options, and customer support. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

The cost. It's very expensive to use, so I would love something a bit more affordable. Review collected by and hosted on G2.com.

Imran H.
IH
Imran H.
SEO & Content Writer
Small-Business (50 or fewer emp.)
Originally submitted 11/28/2024
"Surfer SEO Saves Me Hours on Website Content Optimization"
5/5
What do you like best about Surfer?

I’ve been using Surfer SEO since 2021 and it’s the best tool for content optimisation. It saves me hours a month or hundreds of dollars I’d otherwise spend outsourcing. I also use it to help grow my clients websites with the content optimisation features.On top of that their support is super fast and responsive, a big plus if you ever get stuck or have questions. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

All in all great but the pricing feels a bit expensive. Review collected by and hosted on G2.com.

Samuel O.
SO
Samuel O.
Resident Assistant (RA) | Residence Life
Small-Business (50 or fewer emp.)
Originally submitted 4/25/2023
"Best SEO Tool out there! Hand Down!"
5/5
What do you like best about Surfer?

Surfer SEO stands out for its keyword optimization tools. Using the keywords has significantly boosted the relevance and ranking of my content. I'm especially impressed by the term" feature, which suggests terms for me to include streamlining my work and making it more focused and productive. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

Surfer SEO offers a range of features. It may be costly, for small businesses or individuals. Moreover navigating its functions can be challenging. It took me a while to understand and make the most of all its capabilities. Despite these challenges the benefits have proven to be worth it making it a valuable asset, in my SEO arsenal. Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hello Samuel,

Thanks for the awesome review! It’s great to hear how much Surfer has boosted your content strategy!

We understand that navigating the full range of features can be a bit overwhelming at first. We’re looking into ways to simplify this experience, making it easier to get the hang of everything Surfer has to offer.

We hear you on the cost concern as well. We're always looking for ways to make our tools more accessible, so we're taking your feedback seriously.

If you need any assistance or have further suggestions, please feel free to reach out. Keep rocking your content!

SF
Saqib F.
Content Writer
Small-Business (50 or fewer emp.)
"Best All-in-one SEO Tool"
5/5
What do you like best about Surfer?

The best thing about this SEO tool is that it does it all. Whether it is keyword research, plagiarism detection, NLP optimization, AI content detection, website audit, or humanizing AI content. It does it all.

The value I am getting from SurferSEO is just beyond amazing.

Its super easy to use, integrates with all GSC and WordPress easily, and is very easy to implement when it comes to SEO.

And customer support has never disappointed me either.

I use SurferSEO every single day to take my website to the next level.

If you want one tool to do it all, SurferSEO is what you need! Review collected by and hosted on G2.com.

What do you dislike about Surfer?

I have a legacy plan. So, I can't buy more credits once I have exhausted my plan.

But this feature is now available in new plans.

Might have to upgrade to the newer plans. Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hello Saqib,

thanks for the awesome review!

We're pumped to hear that you find Surfer to be the all-in-one tool you need and that our customer support has always had your back!

We hear you on the legacy plan credits issue. It’s something we're aware of and it sounds like our newer plans might be a better fit for your needs. If you need any help with upgrading or have any questions, just give us a shout.

Thanks again for sharing your experience and for using Surfer every day to boost your website. We’re here to help you keep reaching new heights!

Cheers,

Surfer Team

Christian H.
CH
Christian H.
Founder
Small-Business (50 or fewer emp.)
"Surfer is the Gold Standard"
4.5/5
What do you like best about Surfer?

SERP Analyzer and the AI tools are my favorite part about Surfer. Also, Surfer is pretty easy to use and implement when it comes to your blog content. I found myself using Surfer every few days to write simple articles for my brands. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

My least favorite part of Surfer is the cost right now. It's not accessible to everyone to try out. It's $100 per month for the entry-level plan with no free trial. Review collected by and hosted on G2.com.

RM
Ricci M.
Marketing Manager
E-Learning
Small-Business (50 or fewer emp.)
"A powerful tool for content optimisation"
4/5
What do you like best about Surfer?

I like the topical map, which helps me find content gaps that are missing from the website to ensure that topics are covered well in the content. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

I would like to be able to update the topical maps manually or more frequently than once a month. Review collected by and hosted on G2.com.

Alison C.
AC
Alison C.
CEO
Small-Business (50 or fewer emp.)
"A Must-Have in the SEO Business"
5/5
What do you like best about Surfer?

We use Surfer for content generation and updating as well as tracking our SERPs and finding new article ideas. It continues to improve each quarter and we recommend it to all of our clients. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

There are no downsides to Surfer if you are serious about content marketing Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Amazing content audit tool. Lacklustre billing, customer service and communication."
2.5/5
What do you like best about Surfer?

The content Audit tool for competitive content is very good. You still need to use your intuition - following the recommendation to the letter doesn't work, and the content can be augmented to a point where it becomes less readable. But it's still a super useful tool. It's the best in the market at this. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

They keep scaling your package cost. Frustratingly, they add services I don't need and have in other Pro-level SEO tools like Ahrefs. At the same time, they take away services that I signed up for and need. Then force me to upgrade. (But tell me I'm on a legacy plan - but with less functionality that I originally paid for).

To do real SEO work, you will always need SEMRush or Ahrefs. Surfer is a content audit and improvement supplement. It's really good at this. These extra features they add aren't with it for me because I have other better tools.

Billing is a mess. Constant issues. When you upgrade, they will not pro rata your invoice. You just lose that month's subscription fee. The pass some of you credit over. But mostly, you lose your subscription fee and have to fight for a refund. Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hi there! Thanks for sharing your detailed feedback—it’s super valuable for us.

We’re thrilled to hear you're finding our Content Audit useful—it’s definitely one of the features we're most proud of, and we totally agree, adding your own intuition is key to getting the best results from it!

We hear you on the pricing concerns and the billing frustrations. We definitely don’t want you to feel like you’re being forced into upgrades or paying for features you don’t use. I’ll pass this on to the team to see how we can improve flexibility, especially for loyal users like yourself.

If there are specific issues with billing or any missing features you signed up for, please reach out to us directly—we’re here to make sure you’re set up with the best experience possible.

Cheers!

Nick T.
NT
Nick T.
Bankruptcy and Foreclosure Defense Law Office
Small-Business (50 or fewer emp.)
"I wouldn't write a post or page for my website without it."
5/5
What do you like best about Surfer?

Writing legal content simply can't be done without hard work and time. However, Surfer is more like working with a hero or guide who plans or reviews your work and suggests words, terms, and topics which enrich the article you intend to write. I would never write without it. If a webpage isn't worth 20 dollars to get it perfect, then maybe you need to sell something else. Surfer gets it perfect 90% of the time, and you have to review the other 10% and proof Surfer's writing with your soul. Review collected by and hosted on G2.com.

What do you dislike about Surfer?

No, it can't completely write or proof the material for you even if you use AI. It will proof or give you an outline. It will get the time limits wrong and small details. Surfer attempts to check the details but it researches what is written on the web to write content or outline an article. In the process, it often picks up ideas that are trash, including outdated or just plain wrong content. However, it is light years better than the other AI writers and outline researchers. Surfer takes longer to generate the articles, but it does so much better that you are glad you got it started and then went to get a cup of coffee and came back to it. A little harder to learn, but integration with writing WordPress has improved. Review collected by and hosted on G2.com.

Response from Tomasz Niezgoda of Surfer

Hello Nick,

thank you for sharing your detailed thoughts on Surfer! It’s great to hear that you find it invaluable as a guide in enriching your legal content.

About the issues you mentioned — we're sorry to hear there have been hiccups with time limits and some details not being spot-on. We're constantly working on refining these features and ensuring the AI doesn’t pick up outdated or incorrect info from the web. Your input is invaluable as it helps us focus on what needs improvement.

Thanks for sticking with us and for taking the time to brew that cup of coffee while we do our magic! We’re on it!

Verified User in Automotive
UA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"Siper SEO Tool"
5/5
What do you like best about Surfer?

Im glatt to have this SEO tool, that's held me really Review collected by and hosted on G2.com.

What do you dislike about Surfer?

There is nothing was I don't like, everything ist working great Review collected by and hosted on G2.com.

Questions about Surfer? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Eng Bulbul B.
EB
Eng Bulbul Bahar
•
Last activity over 3 years ago

how to write content

Ian M.
IM
Ian McKinnon
•
Last activity almost 4 years ago

How to measure ROI?

Pricing Options

Pricing provided by Surfer.

Standard

Starting at $99.00

Pro

Starting at $182.00

Peace of Mind

Starting at $299.00
Surfer Comparisons
Surfer Features
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
Competitor Analysis
Data Visualization
Custom Reports
AI Text Generation
AI Text Summarization