--- title: Sugar Sell Reviews meta\_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 776 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Sugar Sell Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Sell but has limited features. Are you part of the Sugar Sell team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Sell Community](https://www.g2.com/products/sugar-sell/discuss) Languages Supported Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,873) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Sales Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Sales Hub") HubSpot Sales Hub 4.4/5(13,906) ](https://www.g2.com/products/hubspot-sales-hub/reviews) [ ![Pipedrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pipedrive") Pipedrive 4.3/5(3,105) ](https://www.g2.com/products/pipedrive/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-sell/competitors/alternatives) ## User Insights Average based on 776 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 2/24/2022 "Works for us!" 5/5 What do you like best about Sugar Sell? We started using SugarCRM when it was the (no longer available) open-source community version. It was free and customizable but soon, we needed more features which ultimately brought us to using Sugar Sell. I like that (as an Admin), I can fully customize the modules, fields, layouts, etc, without needing any developer knowledge. Sugar Support is also excellent at helping with any issues. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Sugar Sell uses a workflow/process manager that is super particular. I like that it has more capabilities, but it also is such a pain to build for what used to be a simple workflow in the older versions. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Sell: Sugar Sell is highly customizable to meet your particular needs. We love that we can do this independently (I'm sure you can also get help from Sugar/a developer if needed). We know we are underutilizing many features but are excited to keep enhancing our instance to what best suits us. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? We use Sugar Sell to manage our members' subscriptions to various resources (about 3,000 subscriptions/year for about 400 members). It's more robust than what we used to use and more customizable than a competitor that we were recently eyeing. We love the workflows that we built, as they helped us automate the subscription renewals. Review collected by and hosted on G2.com. Show More 1/10/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![AJS A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AJS A.") AA AJS A. Managing Director Small-Business (50 or fewer emp.) 1/7/2025 "Love the flexibility" 5/5 What do you like best about Sugar Sell? Love the flexibility of being able to make changes on the fly. I can update teh application and see the changes right away. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Product itself - some of the naming conventions are questionable. Like in the Calls module, instead of a call status being set to Answered (which doesn't exist), it's set to HELD. Who uses this nomenclature? But it was easy to change the description we see from HELD to Answered without it affecting the background application. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Keeping track and on-top of Leads and nurturing the client base. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JM Jason M. A Mid-Market (51-1000 emp.) 3/1/2022 "Easy to use CRM" 5/5 What do you like best about Sugar Sell? I like how easy it is to enter leads, nourish them and track everything that happens with them and then the ease of converting them into contacts and later on Opportunities. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Currently we find the notifications / process definitions a bit limiting. You can only easily send out emails to the assigned user / users manager but no way of using other custom fields tied to the user module. In stead you need to created a bunch of different flows for the custom user fields in order for them to also get a notification email. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? We had some issues related to tracking revenue and particular items that would be part of an opportunity; the revenue line items module has defiantly helped solve some of the problems. Review collected by and hosted on G2.com. Show More 10/9/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Katarzyna W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katarzyna W.") KW Katarzyna W. Purchasing Manager Small-Business (50 or fewer emp.) 3/19/2025 "Reliable" 5/5 What do you like best about Sugar Sell? They are very confident in what they do and they are doing it very fast. There is always very little of what I have to explain. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? I don't think there is anything I don't like about this software Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sales analysis, product performance, customer performance Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JM Jawad M. Mid-Market (51-1000 emp.) 10/24/2024 "A seamless experience so far." 4.5/5 What do you like best about Sugar Sell? Sugar Sell has recently become our CRM and what can I say ! The SugarCRM team has been really helpful in making the data migration process smooth and efficient. The platform itself is very user-friendly, provides a great number of features from automations to integration with other softwares such as financial software or HRIS. Most of the features are fairly easy to use and understand even for non technical staff which is always enjoyable, I also particularly appreciate how easy it is to create insightful and precise reports and dashboards for the teams. So far so good ! Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? We are still very early in our Sugar Sell adventure but one thing that I wish was a little more optimized is the fact that on each module/record there's a lot of data displayed and most of the time you have to scroll and/or open multiple tabs to find information. But I know that the SugarCRM team is working on these issues for future releases, which is why I am not too bothered by this at the moment. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar Sell helps us leverage on our client database and extract valuable insights that will be transformed into business opportunities. In the past we had a lot of troubles utilizing our data to its full extent. As I mentioned before we are still early in our journey but I can also see the value in this regard, I'm also expecting SugarCRM to supercharge our reporting use as well as our automations through tools like SugarBPM and the various Schedulers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Brittany R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany R.") BR Brittany R. Data Systems Analyst Mid-Market (51-1000 emp.) 10/16/2024 "Great flexible tool that can be a home for a lot of data" 5/5 What do you like best about Sugar Sell? My two favorite capabilites of sugar is the flexible configuration to our business needs and the ease of data extraction. We have made custom modules and process definitions that have helped streamline flows in our business. The best part is as admin I had the full power of creating these myself without having to look for a seperate product. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? The hardest part is troubleshooting. There are a couple bugs in the system that will break your logical thinking of how something may work. Luckily, since Sugar Sell is such a flexible tool there is usually a workaround. And sometimes when trying to find a fix online, there's not a lot of information or depth in how to solve. For most of these issues, we can either post in our Support Portal or in online forums for support. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? SugarCRM helps to keep all of our data in one place. As a small business, we usually rely on many Excel and word documents to host information. But, with all the different modules Sugar has to offer, we have a flexible and easy accessible tool for everyone to store information across the business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite PD Pearl D. Mid-Market (51-1000 emp.) 11/6/2024 "Effective, Efficient and Intuitive" 5/5 What do you like best about Sugar Sell? We’re impressed by SugarCRM's powerful automations, which have significantly reduced repetitive tasks for our team and streamlined our workflows, boosting overall efficiency. The platform’s customizable and flexible design allows us to tailor solutions to our needs without requiring technical expertise. The SugarCRM support team is responsive and very helpful, making it easy to resolve any issues quickly It's an essential tool that has made a meaningful impact on our processes. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? I haven't come across any feature that I dislike. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar Sell has streamlined our sales process by centralizing customer data, automating repetitive tasks, and providing clear pipeline visibility. The platform’s flexibility allows us to tailor it to our specific needs, and the real-time analytics help us make quick, informed decisions. It’s a valuable tool that keeps our team focused on selling and improves our overall efficiency. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite SD Sandra D. Customer Relationship Management Mid-Market (51-1000 emp.) 10/15/2019 "Everything a sales team needs in one place" 5/5 What do you like best about Sugar Sell? We are very happy with the tools and the ability to customize to our specific needs. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? We cannot see the emails that Sugar sends out. Standard notifications cannot be standarized Review collected by and hosted on G2.com. Recommendations to others considering Sugar Sell: Make sure you document what you need before starting. An accurte set up at the beginning with ensure the success of the software Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? We used to issue excel quotes, and generating reports was a pain. Now we have visibility into our pipeline. We can run reports in a matter of seconds, creating transparency and making the sales team more accountable. Management has dashboards to track KPI's and as a snapshot into our pipeline and sales activities Review collected by and hosted on G2.com. Show More 10/17/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SG Stephanie G. Enterprise (\> 1000 emp.) 10/1/2024 "Allows for complex customizations but not as many out of the box integrations as larger competitors." 4.5/5 What do you like best about Sugar Sell? Our organization has utilized SugarCRM for over 10 years now. I have had the privilege of running the department that oversees the development and day-to-day operations with Sugar for over 5 years. The best feature of Sugar is its ability to be customized to allow it to do what is needed by the organization. The developers we work with at Sugar are very responsive and collaborate well. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? The one downside to SugarCRM that we have experienced is that there are not as many out of the box customizations with other applications as there are for some of the larger competitors to Sugar. This requires time and money to build out the necessary integrations or to find a third party to do so. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? SugarCRM allows our organization to track and report on orders from prospecting to install, including workflows for building servicability and cost as well as post-sale implementation and a queue to add the services into billing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Gayathri G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gayathri G.") GG Gayathri G. Founder & Content creator Mid-Market (51-1000 emp.) 9/24/2024 "Automation, customization, ease of use, and affordability" 4.5/5 What do you like best about Sugar Sell? Easy to use. A CRM system that can handle end-to-end sales operations. It is possible to configure highly customizable automations and business processes. Responsive support team. Reduced manual tasks and delivering a 360-degree customer view Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? More out-of-the-box functionality would be great, making the system more sustainable, especially after a new release. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? \*\* When customer data is siloed across multiple systems, it can lead to incomplete information, miscommunication, and inefficiencies in managing customer relationships. --\> SugarCRM Sell provides a customer 360-degree view, compiling all interactions, history, and communications. \*\* Leads often fall through the cracks, and opportunities are mismanaged when there's no proper process or system to track progress and follow-ups. Sugar Sell offers automated lead routing and opportunity management features, allowing teams to effectively prioritize and track deals, from lead generation to closing to post-sales operations. This ensures no opportunity is missed. \*\* When sales processes are not standardized across teams, it can lead to inconsistent results, confusion, and inefficiency, especially in larger organizations like ours. --\> Sugar Sell offers customizable workflows that standardize sales processes, ensuring that each BD follows the same steps for lead nurturing, deal tracking, closing and onboarding processes, leading to greater consistency and higher conversion rates. \*\* Many CRM systems are complex and difficult to use, leading to poor adoption rates among sales teams. --\> Sugar Sell has an intuitive interface which simplifies overall adoption rates among different teams reducing barriers to usage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Sugar Sell? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Sell ](https://www.g2.com/products/sugar-sell/discussions/new) BS Ben Singer • Last activity over 6 years ago Why did you choose Sugar over something like Salesforce? what benefits do you see? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) GU Guest User What is Sugar Sell (formerly SugarCRM) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-sell-formerly-sugarcrm-used-for) [ View all Discussions ](https://www.g2.com/products/sugar-sell/discuss) ## Pricing Options Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month ### Sell Advanced $85.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) Sugar Sell Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Agentforce Sales 4.4/5(25,873) [ Compare Now ](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image") Microsoft Dynamics 365 Sales 3.8/5(1,623) [ Compare Now ](https://www.g2.com/compare/dynamics-365-sales-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") Zoho 4.1/5(2,948) [ Compare Now ](https://www.g2.com/compare/sugar-sell-vs-zoho-crm) ##### ##### Sugar Sell Features Sales Force Automation Contact & Account Management Opportunity & Pipeline Mgmt. Task / Activity Management Marketing Automation Email Marketing Campaign Management Lead Management Customer Support Case Management Customer Support Portal Knowledge Base Reporting & Analytics Reporting Dashboards Forecasting [ View More Features ](https://www.g2.com/products/sugar-sell/features) ##### Categories on G2 [CRM](https://www.g2.com/categories/crm) ##### Explore More [Most recommended generative AI infrastructure for software companies](https://www.g2.com/discussions/what-is-the-most-recommended-generative-ai-infrastructure-for-software-companies)[Best platform to manage a large online community](https://www.g2.com/discussions/what-is-the-best-platform-to-manage-a-large-online-community)[Which ETO ERP platforms are best for managing the transition from an engineering BOM to a manufacturing BOM in one system without manual handoffs between teams?](https://www.g2.com/discussions/which-eto-erp-platforms-are-best-for-managing-the-transition-from-an-engineering-bom-to-a-manufacturing-bom-in-one-system-without-manual-handoffs-between-teams) [What is the most cost-effective local SEO platform for agencies?](https://www.g2.com/discussions/what-s-the-most-cost-effective-local-seo-platform-for-agencies)[Highly rated identity verification apps for desktop](https://www.g2.com/discussions/highly-rated-identity-verification-apps-for-desktop)[Pros and Cons Details](https://www.g2.com/products/sugar-sell/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)