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Sugar Sell Reviews & Product Details

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Pricing

Pricing provided by Sugar Sell.

Sell Essentials

$19.00
Per Month

Sell Standard

$59.00
Per Month

User Insights

Average based on 776 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Sugar Sell Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Sugar Sell, and what problem is it built to solve?

Sugar Sell is an AI-native CRM for B2B sellers, designed to help them decide where to focus, whom to engage, and what to do next. It uses customer and prospect signals to surface opportunities, flag pipeline risks, and prepare sellers for conversations while reducing manual work.

What languages does Sugar Sell support?

Sugar Sell supports 35 languages, including English, French, German, Spanish, and Italian.

What company sizes and industries is Sugar Sell the best fit for?

Sugar Sell appears across small-business, mid-market, and enterprise teams, with reviewer representation also clustering in several industries. The clearest segments include:
  • Company size — Small business: Teams with 50 or fewer employees.
  • Company size — Mid-market: Organizations with 51–1,000 employees.
  • Company size — Enterprise: Organizations with more than 1,000 employees.
  • Industry — Manufacturing and industrial: Including manufacturing, machinery, and related sectors.
  • Industry — Software and IT: Including computer software and information technology services.
  • Industry — Financial services: Including financial services, insurance, and accounting.
  • Industry — Retail and consumer businesses: Including retail and consumer goods.

How long does it take to implement Sugar Sell across a team?

Implementation commonly takes one to three months, though the timeline depends on the scope of configuration and integration. More involved deployments can take longer, so teams with extensive customization needs should plan for additional setup time.

What customer support options does Sugar Sell provide, and how do users find the overall support experience?

Support experiences are often described as responsive, knowledgeable, and helpful with troubleshooting and configuration questions. The experience can be uneven, however, with some users finding it difficult to reach support or receiving inconsistent communication.

What is the experience like for teams switching to Sugar Sell from another tool?

Switching to Sugar Sell has often been driven by a need for more customization, automation, reporting, or integration flexibility than the previous system provided. Teams have moved from established CRM platforms such as Salesforce, Zoho, Act!, and GoldMine, as well as spreadsheets and legacy tools. The transition can feel smooth when the implementation is well planned, but configuring processes and migrating data may take meaningful effort.

What features or capabilities could make Sugar Sell even more useful?

The most useful improvements would make reporting and everyday workflows more capable and straightforward. Recurring requests include:
  • Expand reporting with more flexible visualizations, analytics, and easier report building.
  • Simplify the interface and make common tasks easier to navigate.
  • Broaden native integrations and make connections to other business systems easier to configure.
  • Improve release stability and address bugs more quickly, especially after upgrades.
  • Strengthen duplicate lead and record detection, grouping, and merging.

Sugar Sell Reviews (776)

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Reviews

Sugar Sell Reviews (776)

View 3 Video Reviews
3.8
776 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Maximizing Customer Success with SugarCRM Sell: A Powerful, Streamlined Tool with Room for Growth"
4.5/5
What do you like best about Sugar Sell?

I like Sell's user-friendly interface, powerful automation features, and centralised customer data that make it easier to manage accounts and track customer health. The customisable dashboards and robust reporting tools help you make data-driven decisions, while automation saves time and ensures no client is overlooked. Plus, its integration capabilities streamline workflows, making your team more efficient in driving customer success and satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Advanced Reporting & Analytics: Although the reporting tools are powerful, more advanced analytics features like predictive modeling or deeper insights into customer behavior could be beneficial for teams focused on long-term success and strategy. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
Originally submitted 2/24/2022
"Works for us!"
5/5
What do you like best about Sugar Sell?

We started using SugarCRM when it was the (no longer available) open-source community version. It was free and customizable but soon, we needed more features which ultimately brought us to using Sugar Sell. I like that (as an Admin), I can fully customize the modules, fields, layouts, etc, without needing any developer knowledge. Sugar Support is also excellent at helping with any issues. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar Sell uses a workflow/process manager that is super particular. I like that it has more capabilities, but it also is such a pain to build for what used to be a simple workflow in the older versions. Review collected by and hosted on G2.com.

AJS A.
AA
AJS A.
Managing Director
Small-Business (50 or fewer emp.)
"Love the flexibility"
5/5
What do you like best about Sugar Sell?

Love the flexibility of being able to make changes on the fly. I can update the application and see the changes right away. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Product itself - some of the naming conventions are questionable. Like in the Calls module, instead of a call status being set to Answered (which doesn't exist), it's set to HELD. Who uses this nomenclature?

But it was easy to change the description we see from HELD to Answered without it affecting the background application. Review collected by and hosted on G2.com.

JM
Jason M.
A
Mid-Market (51-1000 emp.)
Originally submitted 3/1/2022
"Easy to use CRM"
5/5
What do you like best about Sugar Sell?

I like how easy it is to enter leads, nourish them and track everything that happens with them and then the ease of converting them into contacts and later on Opportunities. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Currently we find the notifications / process definitions a bit limiting. You can only easily send out emails to the assigned user / users manager but no way of using other custom fields tied to the user module. In stead you need to created a bunch of different flows for the custom user fields in order for them to also get a notification email. Review collected by and hosted on G2.com.

Katarzyna W.
KW
Katarzyna W.
Purchasing Manager
Small-Business (50 or fewer emp.)
"Reliable"
5/5
What do you like best about Sugar Sell?

They are very confident in what they do and they are doing it very fast. There is always very little of what I have to explain. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

I don't think there is anything I don't like about this software Review collected by and hosted on G2.com.

JM
Jawad M.
Mid-Market (51-1000 emp.)
"A seamless experience so far."
4.5/5
What do you like best about Sugar Sell?

Sugar Sell has recently become our CRM and what can I say! The SugarCRM team has been really helpful in making the data migration process smooth and efficient. The platform itself is very user-friendly, provides a great number of features from automations to integration with other softwares such as financial software or HRIS. Most of the features are fairly easy to use and understand even for non technical staff which is always enjoyable, I also particularly appreciate how easy it is to create insightful and precise reports and dashboards for the teams. So far so good! Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

We are still very early in our Sugar Sell adventure but one thing that I wish was a little more optimized is the fact that on each module/record there's a lot of data displayed and most of the time you have to scroll and/or open multiple tabs to find information. But I know that the SugarCRM team is working on these issues for future releases, which is why I am not too bothered by this at the moment. Review collected by and hosted on G2.com.

Brittany R.
BR
Brittany R.
Data Systems Analyst
Mid-Market (51-1000 emp.)
"Great flexible tool that can be a home for a lot of data"
5/5
What do you like best about Sugar Sell?

My two favorite capabilities of sugar is the flexible configuration to our business needs and the ease of data extraction. We have made custom modules and process definitions that have helped streamline flows in our business. The best part is as admin I had the full power of creating these myself without having to look for a separate product. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The hardest part is troubleshooting. There are a couple bugs in the system that will break your logical thinking of how something may work. Luckily, since Sugar Sell is such a flexible tool there is usually a workaround. And sometimes when trying to find a fix online, there's not a lot of information or depth in how to solve. For most of these issues, we can either post in our Support Portal or in online forums for support. Review collected by and hosted on G2.com.

PD
Pearl D.
Mid-Market (51-1000 emp.)
"Effective, Efficient and Intuitive"
5/5
What do you like best about Sugar Sell?

We’re impressed by SugarCRM's powerful automations, which have significantly reduced repetitive tasks for our team and streamlined our workflows, boosting overall efficiency.

The platform’s customizable and flexible design allows us to tailor solutions to our needs without requiring technical expertise.

The SugarCRM support team is responsive and very helpful, making it easy to resolve any issues quickly

It's an essential tool that has made a meaningful impact on our processes. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

I haven't come across any feature that I dislike. Review collected by and hosted on G2.com.

SD
Sandra D.
Customer Relationship Management
Mid-Market (51-1000 emp.)
Originally submitted 10/15/2019
"Everything a sales team needs in one place"
5/5
What do you like best about Sugar Sell?

We are very happy with the tools and the ability to customize to our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

We cannot see the emails that Sugar sends out. Standard notifications cannot be standardized. Review collected by and hosted on G2.com.

SG
Stephanie G.
Senior Manager Business Operations
Enterprise (> 1000 emp.)
"Allows for complex customizations but not as many out of the box integrations as larger competitors."
4.5/5
What do you like best about Sugar Sell?

Our organization has utilized SugarCRM for over 10 years now. I have had the privilege of running the department that oversees the development and day-to-day operations with Sugar for over 5 years. The best feature of Sugar is its ability to be customized to allow it to do what is needed by the organization. The developers we work with at Sugar are very responsive and collaborate well. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The one downside to SugarCRM that we have experienced is that there are not as many out of the box customizations with other applications as there are for some of the larger competitors to Sugar. This requires time and money to build out the necessary integrations or to find a third party to do so. Review collected by and hosted on G2.com.

Questions about Sugar Sell? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Sugar Sell (formerly SugarCRM) used for?

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BS
Ben Singer
•
Last activity over 6 years ago

Why did you choose Sugar over something like Salesforce? what benefits do you see?

Pricing Options

Pricing provided by Sugar Sell.

Sell Essentials

$19.00
Per Month

Sell Standard

$59.00
Per Month

Sell Advanced

$85.00
Per Month
Sugar Sell Comparisons
Sugar Sell Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Case Management
Knowledge Base
Reporting
Dashboards
Forecasting