Sugar Sell Reviews & Product Details

Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way.

Product Website

Seller

SugarCRM

Discussions

Sugar Sell Community

Languages Supported

Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Product Description

Sugar Sell gives B2B sales teams the tools they need to manage complex accounts, long sales cycles, and repeat business. Reps use personalized dashboards to track deals, manage customer interactions, and get clear recommendations for their next best steps. Sales leaders gain real-time insights into pipeline health and team performance, helping them forecast accurately and drive consistent results. With no-code configurations, Sugar Sell adapts to your unique sales processes. It integrates seamlessly with email, calendar, and ERP systems, giving sales teams the information they need to build stronger customer relationships.

Overview by

Aleighjean (AJ) Traver (Senior Director, Customer Marketing at SugarCRM)

Pricing

Pricing provided by Sugar Sell.

Sell Essentials

$19.00

Per Month

View More Pricing Information

Sugar Sell Integrations

(1)

Verified by Sugar Sell

Sugar Sell Media

Sugar Sell Demo - Guided Selling = Sales Success

Craft your unique workflows with drag-and-drop simplicity. Automate complex sales processes with built-in productivity features.

Sugar Sell Demo - CRM Everywhere = Improved Interactions

SugarCRM allows reps to work where they want, on their terms, with a robust mobile app, expansive out-of-the-box e-mail and calendar integrations, and omnichannel communications such as live chat.

Sugar Sell Demo - Enhanced Analytics = Better Insights

See what works, what doesn’t, and how to replicate your wins with enhanced forecasting and reporting capabilities built directly in the platform.

Sugar Sell Demo - Click Less = Sell More

See the world through the customer’s eyes with a complete view of activities, cases, record history, and more, from a single screen.

Sugar Sell Demo - AI Summarization Dashlet - Cases

See all case information for an account at-a-glance and get suggested next best steps.

Elevate your manufacturing game with SugarCRM! Explore the power of seamless CRM-ERP integration to boost marketing, streamline sales, and enhance customer service. Don't let outdated CRM software hinder your progress – meet SugarCRM and

Join Craig Charlton, CEO at SugarCRM and Melissa Bell, Executive Leader at Practice Quality and learn how CRM helps this charity advocate for children safety.

Watch a demo of how sales-i and SugarCRM work together to help you gain unrivaled insights into your customer buying behavior.

Official Downloads

(3)

edit

G2 reviews are authentic and verified.

Here's how.

Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

10/14/2024

"Excellent experience with a swift implementation"

4.5/5

What do you like best about Sugar Sell?

Sugar Sell offers the customizations you need without being excessive. There is the option to enhance your instance by collaborating with one of their many partners. It has an easy way of writing your own business processes to help automate the administration at the field level.

Customer support is responsive, and if you get side tracked, the team send a reminder to follow up to ensure your question has been answered and resolved. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Canned reporting relies on standard fields, which can make reports more challenging, but these challanges can be overcomed. Additionally, some programs are not as straightforward to integrate with the platform. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell tracks our current opportuntities and the various stages for the organization. We have been able to break down opportunities into locations when there are multiple locations within one RFP allowing for capturing revenue wins/loses by location easily. This helps us maintaining a clear overview of our pipeline. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment

Mid-Market (51-1000 emp.)

12/4/2024

"CRM Implementation Process"

4.5/5

What do you like best about Sugar Sell?

I've barley begun to dig deep into Sugar's capabilities but it seems like it's going to be an amazing experience thanks to it's ease of use, personalization and friendly UX/UI design. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Up to this point I haven't got many dislikes, it just seems like we're going to struggle a bit to set up the collaboration part of it all. Review collected by and hosted on G2.com.

Jack R.

Enterprise (> 1000 emp.)

3/13/2025

"Positive experience"

5/5

What do you like best about Sugar Sell?

It links our existing legacy system and shows great intuitive reporting and visuals for tracking Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

It does the job required i havent got much to dislike Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

1/11/2024

"The only CRM to consider"

5/5

What do you like best about Sugar Sell?

Sugar has insanely robust reporting capabilities. Upper management asks a question, we have an answer; the ability to either filter for data or create a report is a feature we can't live without. Sugar's customer support and integration teams go above and beyond to troubleshoot the rare issue with very timely responses. Five stars (all solid gold) for this CRM. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

As mentioned, while the data is excellent, Sugar is still working through the visual reporting aspects. The quick workaround is a csv download with some manipulation. Review collected by and hosted on G2.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

9/13/2024

"SugarCRM is Customizable"

4/5

What do you like best about Sugar Sell?

Sugar Sell’s open architecture platform allowed us to configure the CRM functionality to better align and support our sales operational processes. The SugarCRM tools available (workflow automation, customizable fields and display screens, document generation, integrations) provided us with the capability to tailor the platform to our business processes. It simplified training and encouraged quicker adoption due to our ability to streamline day-to-day activities and communication between departments. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Simplifying processes within the CRM through customizations requires a high level of expertise to manage and maintain the system; however, the benefits gained in process efficiencies, enhanced user experience, and transparency to all departments involved in the various sales and operational processes was worth the technical complexity built into the system. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell provides a central repository of account information utilized for marketing automation and business insights and strategy. In addition, the workflow capability and ability to integrate to other systems has allowed us to automate and provide transparency to critical sales processes across cross-functional departments in our organization. Review collected by and hosted on G2.com.

Lauren B.

Marketing Content Team Lead

Small-Business (50 or fewer emp.)

11/24/2023

"Smooth, adaptable system"

4/5

What do you like best about Sugar Sell?

The reporting is really clear and easy to use. We have been able to adapt the system to meet the requirements of our business and integrate with other products. We now use the system wholly as a lead management system. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Linking with Docusign has been a really difficult process. Some of the reporting lacks features like viewing in percentage. Lead to order report should be a readily available report. Review collected by and hosted on G2.com.

Michael H.

VP Sales

Mid-Market (51-1000 emp.)

10/3/2024

"Unlimited flexibility through simple configuration."

5/5

What do you like best about Sugar Sell?

The plugin's and apps allow our users to track their calls, meetings and leads. We have simplified the sales process using the Smart Guides to help navigate everyone through the same process. If you like clean, accurate data, this is for you. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

I've come across some challenges with updating related records, however, I believe this was more related to my lack of understanding as the more research I do. Review collected by and hosted on G2.com.

muhamed w.

Trainer

Small-Business (50 or fewer emp.)

3/3/2025

"perfect"

5/5

What do you like best about Sugar Sell?

easy use and makes you familiar with the process get used to it easily Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

some bugs that may interrupt our work flow Review collected by and hosted on G2.com.

Verified User in Manufacturing

Enterprise (> 1000 emp.)

10/17/2024

"Support is Responsive and Knowledgeable"

5/5

What do you like best about Sugar Sell?

When we have issues in our instance it is incredibly helpful to have Support on hand. Our cases have always been resolved promptly where possible. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

It is difficult to understand Sugar Logic syntax with a background in development- it would be helpful to have more Support documentation for specific use cases in creating calculated fields. Review collected by and hosted on G2.com.