--- title: Sugar Sell Reviews meta\_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 776 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Sugar Sell Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Sugar Sell but has limited features.  
  
Are you part of the Sugar Sell team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way.

* * *

Seller
[SugarAI](https://www.g2.com/sellers/sugarai)
Discussions
[Sugar Sell Community](https://www.g2.com/products/sugar-sell/discuss)
Languages Supported

Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Solution Type

All-in-One

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## Pricing

Pricing provided by Sugar Sell.

### Sell Essentials

$19.00

Per Month

### Sell Standard

$59.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/sugar-sell/pricing)

## Top-Rated Alternatives

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## User Insights

Average based on 776 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Month

[Log in to unlock pricing and user insights](/login)

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Enterprise (\> 1000 emp.)

4/1/2024

"Global Administrator of our SugarSell solution"

4.5/5

What do you like best about Sugar Sell?

It supports our saml integration along with SSO. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

A terminated bucket would help know who has been term'd throughout the months for simpler way to clean-up. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

It allows us to review any loss opportunities so that we can better prepare and possibly be able to pitch again. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking")
AB

Verified User in Banking

Mid-Market (51-1000 emp.)

4/30/2024

"A struggle to get off the ground"

1/5

What do you like best about Sugar Sell?

Does what most CRMs do for less than some of the most expensive enterprise products out there. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Clunky legacy infrastructure makes configuration difficult. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Getting a 360 degree view of our customer relationship. Review collected by and hosted on G2.com.

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Response from Chris Pennington of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-8923139/official_response/edit)

Hello,

Thank you for sharing your insights about Sugar Sell on G2. We greatly appreciate your feedback as it guides our continuous efforts to enhance our service.

We're pleased to hear that Sugar Sell meets your CRM 360-View needs efficiently at a competitive price. We aim to deliver a powerful CRM solution that offers significant value without the hefty price tag associated with many enterprise products.

We acknowledge your views regarding our infrastructure. Sugar Sell is designed as a low-code/no-code solution, which may require a bit more time upfront to implement. However, this approach is intended to simplify and enhance the configuration process, allowing for easier adjustments and a better fit for your specific needs once set up. It may also interest you to know we have a major focus and continous program of modernizing our overall UI/UX experience.

If you encounter any specific issues or need assistance, our support team is ready and eager to help. We also provide Professional Services and access to approved implementation Partners for additional engagement and setup. Of course, there are also many resources available in SugarClub that can assist you and your team in getting started. Feel free to reach out to me directly at cpennington@sugarcrm.com if you have any further questions or need additional support.

We are committed to ensuring that Sugar Sell not only meets but exceeds your expectations. Thank you once again for your feedback, which is crucial in helping us improve and better serve you.

Chris Pennington, CCO

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

MB

Michael B.

Mid-Market (51-1000 emp.)

7/27/2023

"Sugar keeps things organized and good for reminders"

4/5

What do you like best about Sugar Sell?

It helps me keep things organized and remind me of things that i need to do. Always nice when i forget things because i am so busy and it gives me the push to get things done. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar can be buggy a lot. You have to find little tricks to navigate the system or you will not find what you need. It can be very irritating when you are looking something up and it won't show so you have to use 20 filters to try to find it. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

I honestly do not know what they are solving. It is beyond me. I just hope when i log in one day that my issues are fixed and that the fix did not create another problem. Review collected by and hosted on G2.com.

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Response from Victoria Tsai of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-8368147/official_response/edit)

Hi Michael,

Thank you for sharing your thoughts on Sugar Sell! We're glad to hear that it helps keep your tasks organized and on track. Your feedback about the challenges you face with system bugs and navigation is invaluable, as we are continuously working to enhance the platform's usability and fix these issues.

If you haven't yet, we'd love to invite you to join our SugarClub community where you can find tips and tricks shared by other users.

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

DL

David l.

Mid-Market (51-1000 emp.)

1/10/2024

"It is good CRM solution that supports our business at a reasonable cost."

4/5

What do you like best about Sugar Sell?

Easy of use. The application is straightfoward and meets the needs of our business without being overly complicated Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Intergration is not ideal in our environment as we have a number of proprietatry outions that we pass data from Sugar to. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Easy of deloyment, we have multiple location that sell and distribuate our products & Sugar allows for easy deplyment & ease of use while providing a common shared database of our customers accross locations & channels. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
UN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

4/2/2024

"Has a lot of potential"

3/5

What do you like best about Sugar Sell?

There are a variety of features available and the customer support is quite helpful Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The user interface could be more accessible for all team members Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Allowing the team to review where clients are coming from Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Joe P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe P.")
JP

Joe P.

Creative Manager

Small-Business (50 or fewer emp.)

7/27/2023

"Easy to learn, difficult to master"

4/5

What do you like best about Sugar Sell?

Sugar is loaded with features and things you can do to accomplish virtually any sales pipeline needs. Their support team is relatively quick to respond to questions too! Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The abundance of features can create a daunting scenario during implementation. They do offer setup services but they are a bit pricey. The documenation is vast, and there is a community forum, but I've found it difficult to always find exactly what I'm looking for. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

To give our sales leadership team the ability to track the entire sales team performance, activity, and also do future prospecting. Without Sugar, we'd have no way of tracking calls, meetings, emails, etc. It also allows us to integrate Calendly to record scheduled meetings automatically. Review collected by and hosted on G2.com.

Show More

Response from Victoria Tsai of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-8368467/official_response/edit)

Hi Joe,

Thank you for your kind words about our support team! We're thrilled to know that our assistance met your needs effectively.

Since you're already familiar with our SugarClub community, we encourage you to continue engaging and sharing your experiences there. Asking questions and interacting with fellow users can provide additional support and offer new perspectives on utilizing Sugar more effectively.

We truly appreciate your participation in the community and are here to support you whenever you need us.

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

EB

Emma B.

Small-Business (50 or fewer emp.)

11/23/2023

"Great platform for lead management"

5/5

What do you like best about Sugar Sell?

How flexible it is and how we have been able to adapt it with ease as our business has grown. For example we have added extra modules in-house, somethign I haven;t been able to do with other CRMs. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The cost, but you are paying for a quality product and the suport that comes with it, is well worth it. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

All our leads automatically go into Sugar Sell, with te exception of inbound tel leads. This benefits us because it means nothing is missed and our lead to order conversion rates are acurate. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Sai Krishna P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sai Krishna P.")
SP

Sai Krishna P.

Account Executive

Mid-Market (51-1000 emp.)

9/19/2017

"SugarCRM Review"

3.5/5

What do you like best about Sugar Sell?

SugarCRM helps to manage and monitor customer information, drive sales leads, sort out client requests and carry out additional sales and marketing functions.

Great to derive insights about the leads/accounts in creating informed business decisions.

SugarCRM can be accessed by mobile devices as it has the facility to enter prospect details seamlessly on a mobile device and can also be linked with a number of third-party applications. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

SugarCRM lacks a lot of CRM features and functions as compared to commercial on-demand CRM software systems in the market, the reporting and ease of access to content can be improved Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

The UI/functionalities are to keep in mind, given the nature of the source. It can be customized as per the needs. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Managing the sales pipeline and reporting, analytics to derive insights into strengthening the sales pipeline is something I'm looking forward to. The lead life cycle is also is cleared visible. Review collected by and hosted on G2.com.

Show More

Response from Victoria Tsai of Sugar Sell

[Editedit](https://www.g2.com/survey_responses/sugar-sell-review-392958/official_response/edit)

Hello Sai,

Thank you for your insightful review! We’re delighted to hear that SugarCRM is effectively managing customer information, driving sales leads, and enhancing your business decisions. It's also great to know our mobile accessibility and third-party integrations are meeting your needs.

We’d love for you to join our SugarClub community to connect with other users and share more experiences. Thank you for being a valued part of our community, and we look forward to seeing you in SugarClub!

[See how Sugar Sell improved](https://sugarclub.sugarcrm.com/)

5/9/2023
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Mid-Market (51-1000 emp.)

12/14/2023

"A good overall product but sometimes lacks support"

2.5/5

What do you like best about Sugar Sell?

Easy to use and understand. The knowledge base is easy to find information in if we have issues to work through. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Our support rep seems to be only out to make a dollar and isn't actually caring about what we need for our business. We've tried some other areas to try to get more information on training and those people seem to be more helpful. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Leads and Opportunities modules are assisting us in the purchasing process Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
EI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

4/11/2024

"Stunning Product"

5/5

What do you like best about Sugar Sell?

Ease of use

Flexibility

Ease of integration Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Brand Awareness

Few plugins

Customer support Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sales and Customer Service Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Sugar Sell? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Sugar Sell
](https://www.g2.com/products/sugar-sell/discussions/new)

GU

Guest User

What is Sugar Sell (formerly SugarCRM) used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-sugar-sell-formerly-sugarcrm-used-for)

BS

Ben Singer
•
Last activity over 6 years ago

Why did you choose Sugar over something like Salesforce? what benefits do you see?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see)

[
View all Discussions
](https://www.g2.com/products/sugar-sell/discuss)

## Pricing Options

Pricing provided by Sugar Sell.

### Sell Essentials

$19.00

Per Month

### Sell Standard

$59.00

Per Month

### Sell Advanced

$85.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/sugar-sell/pricing)

Sugar Sell Comparisons

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Agentforce Sales

4.4/5(25,873)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image")

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3.8/5(1,623)

[
Compare Now
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image")

Zoho

4.1/5(2,947)

[
Compare Now
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##### 
##### Sugar Sell Features

Sales Force Automation

Contact & Account Management

Opportunity & Pipeline Mgmt.

Task / Activity Management

Marketing Automation

Email Marketing

Campaign Management

Lead Management

Customer Support

Case Management

Customer Support Portal

Knowledge Base

Reporting & Analytics

Reporting

Dashboards

Forecasting

[
View More Features
](https://www.g2.com/products/sugar-sell/features)

##### Categories on G2

[CRM](https://www.g2.com/categories/crm)

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