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G2 recognized Sugar Sell
Sugar Sell

By SugarCRM

3.8 out of 5 stars

How would you rate your experience with Sugar Sell?

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Sugar Sell Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the easy customization of Sugar Sell, enabling tailored solutions without needing developer assistance. (14 mentions)
Users find Sugar Sell to have a user-friendly interface, simplifying data management and enhancing productivity for sales teams. (13 mentions)
Users highly value the responsive customer support from Sugar Sell, ensuring smooth operations and quick issue resolution. (10 mentions)
Users value the extensive features of Sugar Sell, praising its customizable tools that enhance operational efficiency. (10 mentions)
Users value the exceptional flexibility of Sugar Sell, enabling easy customization and effective integration for diverse business needs. (9 mentions)
Users appreciate the seamless integration capabilities of Sugar Sell, enhancing workflow across existing systems efficiently. (7 mentions)
Users report integration issues with Sugar Sell, requiring additional resources and time for necessary customizations. (8 mentions)
Users face a steep learning curve with Sugar Sell, particularly when customizing and creating dashboards without programming experience. (6 mentions)
Users face missing features in Sugar Sell, including limited visibility of emails and difficulties in data restoration. (6 mentions)
Users experience bugs that interrupt workflow, making troubleshooting challenging and requiring costly customizations for fixes. (5 mentions)
Users find limited customization in Sugar Sell, making it challenging to tailor notifications and integrations effectively. (4 mentions)
Users find feature issues with Sugar Sell, including limited notifications and glitches that disrupt their workflow. (3 mentions)

Top Pros or Advantages of Sugar Sell

1. Easy Customization
Users value the easy customization of Sugar Sell, enabling tailored solutions without needing developer assistance.
See 14 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Great product, a wealth of features and customisable to our needs"

What do you like about Sugar Sell?

The level of flexibility and customisation that can be achieved without the need for developers is impressive. Being able to create detailed reports

Vikas K.
VK

Vikas K.

Mid-Market (51-1000 emp.)

5.0/5

"Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI"

What do you like about Sugar Sell?

As i work in the company which is product based and they have there own SAAS based application , we have large set of sales Team, so they use sugar-se

2. Ease of Use
Users find Sugar Sell to have a user-friendly interface, simplifying data management and enhancing productivity for sales teams.
See 13 mentions

See Related User Reviews

AD

Andres D.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to customize to our business needs"

What do you like about Sugar Sell?

Ease to use for user and data management. Tech support and easy integration with other systems

muhamed w.
MW

muhamed w.

Small-Business (50 or fewer emp.)

5.0/5

"perfect"

What do you like about Sugar Sell?

easy use and makes you familiar with the process get used to it easily

3. Customer Support
Users highly value the responsive customer support from Sugar Sell, ensuring smooth operations and quick issue resolution.
See 10 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Sugar CRM Journey"

What do you like about Sugar Sell?

I like most is the customer customer support. They never failed me whenever I have issues or something I don't know about Sugar. I should say, I am th

AD

Andres D.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to customize to our business needs"

What do you like about Sugar Sell?

Ease to use for user and data management. Tech support and easy integration with other systems

4. Feature Richness
Users value the extensive features of Sugar Sell, praising its customizable tools that enhance operational efficiency.
See 10 mentions

See Related User Reviews

SG

Stephanie G.

Enterprise (> 1000 emp.)

4.5/5

"Allows for complex customizations but not as many out of the box integrations as larger competitors."

What do you like about Sugar Sell?

Our organization has utilized SugarCRM for over 10 years now. I have had the privilege of running the department that oversees the development and da

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Smart tool"

What do you like about Sugar Sell?

Its configuration capabilities with external applications and its modularity

5. Flexibility
Users value the exceptional flexibility of Sugar Sell, enabling easy customization and effective integration for diverse business needs.
See 9 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Great product, a wealth of features and customisable to our needs"

What do you like about Sugar Sell?

The level of flexibility and customisation that can be achieved without the need for developers is impressive. Being able to create detailed reports

MC

Michael C.

Enterprise (> 1000 emp.)

3.5/5

"Structured but flexible"

What do you like about Sugar Sell?

The platform offers a baseline structure for the users but a flexible environment to develop based on unique business needs.

6. Integration
Users appreciate the seamless integration capabilities of Sugar Sell, enhancing workflow across existing systems efficiently.
See 7 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Great product, a wealth of features and customisable to our needs"

What do you like about Sugar Sell?

The level of flexibility and customisation that can be achieved without the need for developers is impressive. Being able to create detailed reports

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great tool to provide visibility and standardize processes"

What do you like about Sugar Sell?

It is flexible and user friendly, so it can be customized and integrated to other tools

Top Cons or Disadvantages of Sugar Sell

1. Integration Issues
Users report integration issues with Sugar Sell, requiring additional resources and time for necessary customizations.
See 8 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"CRM Implementation Process"

What do you dislike about Sugar Sell?

Up to this point I haven't got many dislikes, it just seems like we're going to struggle a bit to set up the collaboration part of it all.

Verified User
A

Verified User

Enterprise (> 1000 emp.)

5.0/5

"SugarCRM Experience"

What do you dislike about Sugar Sell?

Not having basic technologies like capturing a business card with your camera and that integrating with Sugar OOB. Recent turnover.

2. Learning Curve
Users face a steep learning curve with Sugar Sell, particularly when customizing and creating dashboards without programming experience.
See 6 mentions

See Related User Reviews

SK

Stefan K.

Mid-Market (51-1000 emp.)

4.0/5

"Strong and flexible CRM Tool not only for sales and distribution"

What do you dislike about Sugar Sell?

SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any

Vikas K.
VK

Vikas K.

Mid-Market (51-1000 emp.)

5.0/5

"Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI"

What do you dislike about Sugar Sell?

the customization settings is complex, and some time it takes a time to load if the dashboard has huge data and alsofew features from desktop is missi

3. Missing Features
Users face missing features in Sugar Sell, including limited visibility of emails and difficulties in data restoration.
See 6 mentions

See Related User Reviews

SK

Stefan K.

Mid-Market (51-1000 emp.)

4.0/5

"Strong and flexible CRM Tool not only for sales and distribution"

What do you dislike about Sugar Sell?

SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any

AD

Andres D.

Mid-Market (51-1000 emp.)

4.5/5

"Easy to customize to our business needs"

What do you dislike about Sugar Sell?

Lack of sharing of the potential use of out-of-the-box tools

4. Bugs
Users experience bugs that interrupt workflow, making troubleshooting challenging and requiring costly customizations for fixes.
See 5 mentions

See Related User Reviews

Jordan M.
JM

Jordan M.

Small-Business (50 or fewer emp.)

4.0/5

"Great platform that is easily customized and intuitive"

What do you dislike about Sugar Sell?

Some of the functionality requires a lot of cusotmisation which can be costly and break the system a little.

Brittany R.
BR

Brittany R.

Mid-Market (51-1000 emp.)

5.0/5

"Great flexible tool that can be a home for a lot of data"

What do you dislike about Sugar Sell?

The hardest part is troubleshooting. There are a couple bugs in the system that will break your logical thinking of how something may work. Luckily, s

5. Limited Customization
Users find limited customization in Sugar Sell, making it challenging to tailor notifications and integrations effectively.
See 4 mentions

See Related User Reviews

Jordan M.
JM

Jordan M.

Small-Business (50 or fewer emp.)

4.0/5

"Great platform that is easily customized and intuitive"

What do you dislike about Sugar Sell?

Some of the functionality requires a lot of cusotmisation which can be costly and break the system a little.

JM

Jason M.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use CRM"

What do you dislike about Sugar Sell?

Currently we find the notifications / process definitions a bit limiting. You can only easily send out emails to the assigned user / users manager but

6. Feature Issues
Users find feature issues with Sugar Sell, including limited notifications and glitches that disrupt their workflow.
See 3 mentions

See Related User Reviews

JM

Jason M.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use CRM"

What do you dislike about Sugar Sell?

Currently we find the notifications / process definitions a bit limiting. You can only easily send out emails to the assigned user / users manager but

RS

Rachel S.

Enterprise (> 1000 emp.)

4.0/5

"Great experience for a first time CRM implementation"

What do you dislike about Sugar Sell?

I wish the reporting within Sugar was more robust.

Sugar Sell Reviews (768)

View 3 Video Reviews
Reviews

Sugar Sell Reviews (768)

View 3 Video Reviews
3.8
768 reviews
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Tarun K.
TK
Founder and CEO
Information Technology and Services
Small-Business (50 or fewer emp.)
"A unified CRM that keeps teams connected"
What do you like best about SugarCRM Solution Suite?

I used SugarCRM Solution Suite for a client project where we needed one platform to manage sales, marketing and service without juggling multiple tools. What stood out early was how the system pulls everything into a unified customer view. Having a clear customer 360 view made it much easier to see sales history, marketing interactions and open support cases in one place instead of searching across tabs or tools. Setting it up took some time because SugarCRM Solution Suite is highly flexible. We configured custom workflows, automations and a few sales processes and once everything clicked, the daily use became smooth. I liked that the interface stays consistent across modules, so learning new parts of the Suite didn’t feel difficult.

On the sales side, Sugar Sell helped the team prioritize opportunities better and manage the pipeline more effectively. The forecasting tools and insights came in handy, especially when we needed clarity on which deals were actually moving. The Revenue Intelligence features were useful because It pulls data from connected systems and shows upsell opportunities or customers at risk of churning without extra manual effort. For marketing, Sugar Market made it easier to create campaigns and track engagement. Lead scoring worked well for identifying warm prospects and being able to tie those leads back into the unified view helped a lot with handoffs to sales. The service team used Sugar Serve for case management. Features like routing, SLA configuration and multi-channel support (email, chat, voice) helped them respond faster. Centralizing customer interactions improved the accuracy of service conversations, giving agents full visibility into each customer’s history.

We also configured the Microsoft Connector in SugarCRM Solution Suite, which uses OAuth2 to connect to Microsoft API services. This setup allowed us to sync emails through Exchange online and access OneDrive and SharePoint via the Cloud Drive dashlet feature. Once the connector and permissions were properly set, attaching or retrieving files directly inside SugarCRM Solution Suite became much easier. The customer support team was helpful whenever we needed guidance and the documentation made the integration straightforward to follow.

One thing I appreciated was how easily SugarCRM Solution Suite connected with other systems. The open API and ERP integration options were helpful since the client had a few legacy systems that still needed to be part of the workflow. Overall, SugarCRM Solution Suite felt like a flexible platform that could scale with different teams. It took effort to configure everything the way we wanted, but once the workflows, automations and integrations were in place, it became a solid day-to-day system. The combination of automation, AI-driven insights and the unified customer view made work across sales, marketing and service feel more connected and organized. Review collected by and hosted on G2.com.

What do you dislike about SugarCRM Solution Suite?

The main challenge for me was the initial setup. SugarCRM Solution Suite gives a lot of flexibility, but that also means the configuration screens can feel a bit overwhelming at first. Getting workflows, automations and the Microsoft integration fully set up took more time than expected. Once everything was configured, it worked well, but the early learning curve was definitely there. Review collected by and hosted on G2.com.

April F.
AF
Chief Of Staff
Mid-Market (51-1000 emp.)
"A reliable, customizable CRM platform - our team is happy!"
What do you like best about Sugar Sell?

new functionality - like formatting dropdown values adds more customization and ability to visually identify areas to focus on on the record and in a list. Dashboards have really improved over time. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Each upgrade brings issues and new bugs, it is very frustrating for the team to have to prepare for glitches and bugs and allocate time and resources to fix them. I wish upgrades were more stable. Review collected by and hosted on G2.com.

Response from Victoria Tsai of Sugar Sell

Hi April,

Thank you for taking the time to share your detailed feedback on Sugar Sell. We're thrilled to hear that the customization capabilities have significantly benefited your unique business workflows.

We also appreciate your candid feedback regarding the areas where we can improve. We understand your concern about the lack of a feature to input goals directly within dashboards, and we recognize how crucial this functionality can be for tracking performance against objectives. I’ve passed this along to our product development team for consideration in our roadmap updates.

In the meantime, we'd love to have you join our SugarClub community. It's a great place to connect with other users, gain additional insights, and find temporary workarounds from the community.

See how Sugar Sell improved
Vikas K.
VK
Senior Software Developer
Mid-Market (51-1000 emp.)
"Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI"
What do you like best about Sugar Sell?

As i work in the company which is product based and they have there own SAAS based application , we have large set of sales Team, so they use sugar-sell,its very easy to track the leads and the dashboard is great as well, its very simple clean and we can customize, the automation feature is great, its save lot of time as it automatically send reminders and update the records, andSugar Predict AI feature is help us focusing on leads which is potential that can we can crack it Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

the customization settings is complex, and some time it takes a time to load if the dashboard has huge data and alsofew features from desktop is missing in moble application Review collected by and hosted on G2.com.

Verified User in Veterinary
AV
Mid-Market (51-1000 emp.)
"Sugar CRM Journey"
What do you like best about Sugar Sell?

I like most is the customer customer support. They never failed me whenever I have issues or something I don't know about Sugar. I should say, I am their number fan. I also like the Admin side where the interface is easy to use. We are using frequently, like everyday because this is our data base, sales process and lead process are taking place. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

It's difficult to find Integartion that matches our needs. We always have to rely on Codes if ever we want fancy customizations. I hope there would an improvement on drag and drop feature and it will be a lot of help for an admin like me. I think, that's what most of the CRM nowadays. Review collected by and hosted on G2.com.

SK
Assistance to the CEO
Mid-Market (51-1000 emp.)
"Strong and flexible CRM Tool not only for sales and distribution"
What do you like best about Sugar Sell?

SugarCRM allows a very good management of your sales and distribution processes but also of further processes like invoice processes due to the high flexibility respective the ability to customization. Hereby it is possible for an admin to provide lots of changes and adjustments so that there is no need for an IT-consultant for every single change in the system.

You can not also build up your own customer relationship managementsystem in a sandbox environment but also your own controlling tools and forecast reports (e.g. about upcoming sale opportunities) Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any plugins).

The "programming language" which is used in the SugarCRM Backend respective in the so called "Studio" is quite difficult to learn when you are not into programming at all. The given examples in the studio to generate calculated fields and to provided logics to your customized frontend are not always helpful. However, there is a good internet community that provides helpful solutions. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hello Stefan,

Thank you so much for taking the time to write such a thoughtful review on your experience with Sugar. Everyone at Sugar loves when a customer takes the time to share their honest feedback. We're pleased to hear you are working closely with our Support team to address any challenges that come up. I've gone ahead and passed your feedback regarding the programming language and the difficulty of restoring deleted data to our product team.

In the meantime, if you've not yet joined us in our user community, SugarClub, we'd love to see you there (and at ClubZone this September!) I've shared a link below for your reference.

Stay well,

Aleighjean Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved
Verified User in Computer Software
UC
Small-Business (50 or fewer emp.)
"Maximizing Customer Success with SugarCRM Sell: A Powerful, Streamlined Tool with Room for Growth"
What do you like best about Sugar Sell?

I like Sell's user-friendly interface, powerful automation features, and centralised customer data that make it easier to manage accounts and track customer health. The customisable dashboards and robust reporting tools help you make data-driven decisions, while automation saves time and ensures no client is overlooked. Plus, its integration capabilities streamline workflows, making your team more efficient in driving customer success and satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Advanced Reporting & Analytics: Although the reporting tools are powerful, more advanced analytics features like predictive modeling or deeper insights into customer behavior could be beneficial for teams focused on long-term success and strategy. Review collected by and hosted on G2.com.

JB
H
Small-Business (50 or fewer emp.)
"Improving Our Customer Experience - Creating a Fully Digital Business Cycle"
What do you like best about Sugar Sell?

Optimising new account processes and client management functionality allowed us to be more efficient, automated, and capable of collecting valuable data and customer information to create a high-definition customer experience.

The BPM is so flexible and allowed us to set up any combination of automated processes, and this alone has been vital in helping us make so many time-saving changes to how we are working.

Action buttons! When these were introduced this again was a game changer for some repetitive tasks. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

When you have lots of dashboards it's difficult to find the correct one, so the ability to create your own logical groups would be very useful. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hello Jason,

Wow! What a delightful testament to your experience. Everyone at Sugar loves when a customer takes the time to write such a thoughtful review, and we are so pleased to hear how you're achieving a high-definition customer experience. Just a note, I've shared your feedback regarding the mobile app with our product team.

If you haven't yet joined us in SugarClub, our user community, we'd love to have you (and at our user conference in two weeks, ClubZone.) I've shared a link below for reference.

We can't thank you enough for sharing your feedback.

Sincerely,

Aleighjean Traver

Sr. Customer Marketing Manager

See how Sugar Sell improved
Verified User in Non-Profit Organization Management
AN
Small-Business (50 or fewer emp.)
"Works for us!"
What do you like best about Sugar Sell?

We started using SugarCRM when it was the (no longer available) open-source community version. It was free and customizable but soon, we needed more features which ultimately brought us to using Sugar Sell. I like that (as an Admin), I can fully customize the modules, fields, layouts, etc, without needing any developer knowledge. Sugar Support is also excellent at helping with any issues. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar Sell uses a workflow/process manager that is super particular. I like that it has more capabilities, but it also is such a pain to build for what used to be a simple workflow in the older versions. Review collected by and hosted on G2.com.

David-Alexandre K.
DK
Sales Excellence Manager
Enterprise (> 1000 emp.)
"An amazing CRM system"
What do you like best about Sugar Sell?

We appreciate Sugar Sell's flexibility and the ease with which it can adapt to our needs. We have been able to cobfugyre e a lot of modules and fields to better adapt to our daily business. We have been using Sugar for 10+ years and it has kept improving constantly. Version 13 in particular, with it's new look and feel, has brought a tremendous improvement in user-friendliness. We are looking forward to trying AI-powered features, in particular for predictive analytics Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

There is very little to complain about. Since reporting is key to our daily activity, we would welcome more advanced reporting capabilities, such as the possibility to add more than just 1 data series to charts. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hi David-Alexandre,

It seems like a lifetime has come and gone since I had the chance to speak with you at SugarConnection in Paris; I hope you're well. I enjoyed your virtual session with Stuart for SugarConnected EMEA immensely!

Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback!

By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case.

Stay well,

AJ Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved
AJS A.
AA
Managing Director
Small-Business (50 or fewer emp.)
"Love the flexibility"
What do you like best about Sugar Sell?

Love the flexibility of being able to make changes on the fly. I can update teh application and see the changes right away. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Product itself - some of the naming conventions are questionable. Like in the Calls module, instead of a call status being set to Answered (which doesn't exist), it's set to HELD. Who uses this nomenclature?

But it was easy to change the description we see from HELD to Answered without it affecting the background application. Review collected by and hosted on G2.com.

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