--- title: Sugar Sell Reviews meta_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 776 scale: '5' date_modified: '2026-08-12' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Sugar Sell Reviews **Vendor:** SugarAI **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.8/5.0 **Total Reviews:** 776 ## About Sugar Sell Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way. ## Sugar Sell Pros & Cons **What users like:** - Users appreciate the **ease of use** of Sugar Sell, enjoying its intuitive interface and fast setup process. (15 reviews) - Users value the **easy customization** of Sugar Sell, enabling tailored solutions for complex sales processes without IT support. (12 reviews) - Users praise the **user-friendly interface** of Sugar Sell, which enhances efficiency and simplifies the selling process. (12 reviews) - Users value the **feature richness** of Sugar Sell, enabling extensive customization and improved management of business processes. (10 reviews) - Users appreciate the **responsive customer support** from Sugar Sell, ensuring smooth communication and effective assistance throughout their experience. (9 reviews) - Users value Sugar Sell's **flexibility** , allowing tailored configurations and seamless integration with existing systems for improved workflows. (8 reviews) - Automation Features (7 reviews) - Users praise the **easy setup** of Sugar Sell, enabling quick onboarding and efficient sales processes. (7 reviews) - Reporting (7 reviews) - Lead Management (5 reviews) **What users dislike:** - Users face **integration issues** with Sugar Sell, often requiring excessive API tinkering to connect third-party tools. (9 reviews) - Users report **frustrating bugs** with upgrades and customization, challenging troubleshooting amid limited support resources. (6 reviews) - Users find the **learning curve steep** , with a complex interface and challenging dashboard creation hindering new user experience. (6 reviews) - Users face **feature issues** with Sugar Sell, struggling with a complex interface and integration limitations. (5 reviews) - Users feel limited by **customization options** , desiring deeper analytics and workflow capabilities to enhance their experience. (5 reviews) - Time-Consuming (4 reviews) - Limited Features (3 reviews) - Users find **missing features** like easy data restoration and lack of email visibility frustrating in Sugar Sell. (3 reviews) - Users find Sugar Sell to be **not intuitive** , requiring a steep learning curve for effective use. (3 reviews) - Connectivity Issues (2 reviews) ## Sugar Sell Reviews ### 1. A flexible CRM solution suitable for all types of business **Rating:** 4.5/5.0 stars **Reviewed by:** Anoop S. | Human Resources Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Sugar Sell?** One of the things I love most about Sugar is its native integration with marketing platforms and its enormous contribution to salespeople's communication with prospects. I like that it is so customizable and so easy to use. Customer data management is another strength of this CRM tool; it helps with lead generation and retention efforts. Sugar's support team is one of the best; they are attentive, responsive, and ready to resolve any contingency. **What do you dislike about Sugar Sell?** So far, I have had nothing to complain about; Sugar has lived up to all my requirements; hopefully, it will continue to do so. Great job! **Recommendations to others considering Sugar Sell:** It is a suitable tool for any organization; it improves interaction with customers, the collection of contact data, and the accompaniment of customers until the end of the sales process are strong points to highlight; on the other hand, it integrates natively with marketing tools. I would recommend it. **What problems is Sugar Sell solving and how is that benefiting you?** With Sugar, we have been able to organize better and be more effective in sales and customer success; on the other hand, an abysmal pro has been the interaction with potential customers; Sugar has made it so easy and within reach that we have been able to make many more sales and create good business relationships at the same time. The native integration with our marketing tool has helped us have a complete overview of our business, track leads better, and expand our brand reach. ### 2. Great CRM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Sugar Sell?** I like that it is easy to manage and there are a lot of options to personalize the software. **What do you dislike about Sugar Sell?** It is sometimes hard to get in touch with the Support team. **What problems is Sugar Sell solving and how is that benefiting you?** Mostly with customer relationship management and creating reports for the sales team. It also helps a lot with creating cases for the support team. ### 3. It was not user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Antony J. | Sales Development-Enterprise Accounts, Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Sugar Sell?** It has more features & customization options to set up the CRM for any business. It is designed for the management & Sales Executive to follow up on deals. **What do you dislike about Sugar Sell?** Difficult to navigate & find what you are looking for. Unimpressive UI. Not designed for day-to-day operations & usage purposes. **What problems is Sugar Sell solving and how is that benefiting you?** Pipeline management is easy. CRM & Office 365 is helpful. Tracking the contract renewal. **Official Response from Victoria Tsai:** > Hi Antony, Thank you so much for taking the time to write up a review of Sugar Sell. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Sell and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager ### 4. Constant bugs and no support. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Sugar Sell?** The potential and logging off. It could be a good product if they communicated with customers after receiving payment. I like that we will be selecting a new marketing automation software in the coming year. **What do you dislike about Sugar Sell?** Support and product design. Consistently receive responses from the support team that there is a bug that needs to be fixed. The software does not work well and is not very intuitive. **What problems is Sugar Sell solving and how is that benefiting you?** It is currently creating more problems than it is solving and taking up alot of the marketing teams time. Many initiatives are on hold due to lack of response from support and numerous product bugs. **Official Response from Victoria Tsai:** > Hello, Thank you for taking the time to provide us with feedback. We take our customers' reviews very seriously and are always using them to help us improve our product.  I'm sorry to hear you're not enjoying your experience with us. I'd love to assist you by helping you have a more enjoyable experience and to help bring this to the attention of your Customer Success Manager. If willing, please reach out to me at victoria.tsai@sugarcrm.com. In the meantime, I've gone ahead and shared your feedback with our product and leadership team. For additional support, I would love to invite you to SugarClub. Our existing community is home to many other professionals like yourself and could help answer some questions on customization or share their best practices. I have gone ahead and linked it below for your convenience. Thank you so much for being a part of our SugarCRM family!   Best, Victoria Tsai Customer Advocacy Manager ### 5. It covers our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Sugar Sell?** Opportunities and accounts management and the reports, you can get a lot of info easily **What do you dislike about Sugar Sell?** Sometimes the performances in some funcionalities, for example the connectivity between the mobile APP and our active directory, it fails frequently **What problems is Sugar Sell solving and how is that benefiting you?** the management and monitoring of all our commercial activity ### 6. SugarCRM **Rating:** 4.0/5.0 stars **Reviewed by:** Jim R. | Application Integration specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Sugar Sell?** I like the ability to add fields and functions against modules to address the needs of the business quickly. Utilizing Logicbuilder helps to manage business flows advantageously. **What do you dislike about Sugar Sell?** What I find disadvantageous is that if you are making changes in many areas and start in Test, you will need to complete the same steps in Production as there is no easy way to transfer the changes to production. **What problems is Sugar Sell solving and how is that benefiting you?** We are using this for Training our customers along with contract management. SugarCRM satisfies our current needs and allows for growth. We have ### 7. Boosting Our Customer Satisfaction by Implementing a Fully Automated Economic Cycle **Rating:** 4.5/5.0 stars **Reviewed by:** Akari E. | Senior Manager, Trade & Retail Marketing and E-Commerce, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Sugar Sell?** You may utilize the Sugar Portal to resolve any Sugar CRM issues. The customer service is fantastic and really fast. We also work with an IT-Service-Provider who is in charge of our larger and more complex adaptations. The first transition from Pro to Sell was swift and tidy, and that could be modified with minimal effort such that it would not look odd to the end customer. **What do you dislike about Sugar Sell?** More graph choices for reports and graphical sources on dashboards are desired. For example, to enable comprehensive data source, pivot, and choices accessible in the Robust reporting alternatives on Dashboards, and also delve into the information. **What problems is Sugar Sell solving and how is that benefiting you?** By streamlining new account procedures and user administration functions, we were able to become more productive, automated, and competent in gathering vital information and user data in order to provide a high-resolution customer experience. The BPM is extremely adaptable, allowing us to establish any mix of process automation, which has proved critical in allowing us to undertake so many time-saving improvements to how employees function. ### 8. Fully-functional and effective CRM product and easy customizable features **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Sugar Sell?** I like the simple user interface that makes it easy to use and customize even with no technical know-how. It has allowed us to handle many inquiries within a single day. We can customize the flow using built-in process Definition logic to ensure every inquiry goes to the right client/customer. **What do you dislike about Sugar Sell?** Nothing to dislike about Sugar Sell features or its functionality. It is easy to install, use and manage with a simple user interface and excellent user training. **Recommendations to others considering Sugar Sell:** Easy to install and manage with a simple user interface and easy to learn with ease to access Sugar Sell training and excellent Sugar CRM support. **What problems is Sugar Sell solving and how is that benefiting you?** Sugar Sell gives us a comprehensive view of the sales pipeline and the clients by integrating with email marketing software, accounting, and external databases, adding more excellent value to our system. Ease of Suger Sell training makes learning more accessible and helps us to maximize ROI for basic training. ### 9. Great CRM option for casual and power users alike. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sugar Sell?** Out-of-the-box customization options. Freely modify existing modules by adding fields, or start from scratch and create new modules to suit your needs. Custom relationships, roles, nearly anything can be managed from the frontend UI without third-party development for all the little stuff. **What do you dislike about Sugar Sell?** Cloud-based systems are great, and the standard for many use cases, but here we lose direct DB access and have to make certain compromises to accomplish certain tasks. Nothing insurmountable, though. **Recommendations to others considering Sugar Sell:** It's a solid choice for self-sufficient users that want immediate access and control to their instance. **What problems is Sugar Sell solving and how is that benefiting you?** Customer journey, understanding touchpoints for both the customers and our team. Understanding marketing sources, helping to allocate resources better. New reporting metrics. ### 10. Sugar Sell, not quite SFDC, but could be! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Sugar Sell?** Pretty simple, no frills, customizable layouts. I like Studio, but do not have anything to compare it to. Mass updating records through import is much simpler than SFDC. **What do you dislike about Sugar Sell?** Lack of integrations comparable to SFDC. Some functionality that one may think would come out of the box require an add-on(mostly from legacy w-systems packages). For example, "advanced" report scheduling, which can include a link to the report, embedding in the email, etc. Report creation is a bit tedious at times, having to click into the various database tables first to find the appropriate fields. **What problems is Sugar Sell solving and how is that benefiting you?** It's a CRM, it does what a CRM should do. ### 11. Very Flexible and highly adaptive!!! **Rating:** 3.5/5.0 stars **Reviewed by:** Qirat N. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Sugar Sell?** 1- Ability to customize the way you want it. 2- Incredibly Adaptive. 3-Very detailed sales dashboard 4-Super fast to setup 5-Content management is superb. 6- Opportunities and workflow are well organized. **What do you dislike about Sugar Sell?** 1- The user interface could have been a bit attractive and friendly. 2-Seems like it is outdated with no monotone. 3- User experience with relation to the interface again could have been better. 4- It might get slower sometimes. **What problems is Sugar Sell solving and how is that benefiting you?** 1- As a small to medium business, it was a great experience using it. 2- On a smaller budget, we have increased a significant amount of productivity. 3- Customer engagement. 4- Revenue growth. 5-We have been able to link our handheld devices which have made it a lot easier for us to take work home or work from home as we say it. ### 12. Not a satisfactory experience **Rating:** 2.0/5.0 stars **Reviewed by:** Ankit M. | Associate Vice President - Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Sugar Sell?** 1. Easy interface to understand for users (though not all of it is good) 2. Easy to understand admin console 3. API Integration 4. Good for small businesses - easy to setup 5. Responsive support department **What do you dislike about Sugar Sell?** 1. BWC modules which includes campaign module 2. Discover is way behind Salesforce Einstein 3. Partner network is not very strong in India 4. No Datacenters in India 5. Overall thoroughness and matureness of product/solution. Too many bugs and defects 6. While working on Admin panel, users lose data if they are punching in CRM 7. Takes time to load and users lose their patience sometime 8. Can't open reports and documents in Sugar Mobile app. Doesn't integrates phone's camera 9. Not able to customize internally sharing records email through admin panel 10. Dashboard is pretty basic **What problems is Sugar Sell solving and how is that benefiting you?** Sales force automation, data organization, and integration of different departmental processes **Official Response from Aleighjean (AJ) Traver:** > Hi Ankit, Everyone at Sugar appreciates when a customer takes the time to share their honest review. We take customer feedback importantly, as it helps us continuously improve to meet customers' needs. We're sorry to hear you're experiencing difficulties with the product. We'd love to assist you in having a more valuable experience. Are you able to connect so we can arrange a meeting to see how we may be able to address these areas? If you're interested, please feel free to email me at atraver@sugarcrm.com. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM ### 13. SugarSell it will do the work for you. **Rating:** 5.0/5.0 stars **Reviewed by:** Angela T. | CRM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Sugar Sell?** The initial upgrade from Pro to Sell was quick, clean, and could be updated with little work not to appear different to the end user. Moving forward, what can now be done with BPM and SELL means many of the smaller wishlists required could now be implemented, making the CRM more usable, insightful and have the bonus of quick wins! The overall capabilities meant the general impression of a CRM will now move from a practical, reportable database to a functional, process-driven tool that will save time, create efficiencies, and, as the slogan says 'Do the work for you.' **What do you dislike about Sugar Sell?** I want more graph options for reporting and visual source on dashboards. For instance, to allow for detailed data table, pivot, and options available in the Advanced reporting options on Dashboards, as well as to drill in to the data. **What problems is Sugar Sell solving and how is that benefiting you?** 1. Automated the change of fields as a different field/option is updated. 2. Automation of standard set future tasks, that would normally need to be created manually be each user. 3. Round robin assignment set up and changes are easier. 4. New reporting with the aid of BPM, to allow for us to now see the 'last' comment description in a communication/call. To use this in a report for opportunity instead of receiving every communication description ever for that opportunity. 5. Many more quick fixes can now be done, and this leads me to future capabilities. **Official Response from Aleighjean (AJ) Traver:** > Hello Angela, Wow! What a delightful testament to your experience. Everyone at Sugar loves when a customer takes the time to write such a thoughtful review, and we are so pleased to hear your experience of migrating to Sugar Sell has opened new doors of possibility for what's possible with the platform. I've shared your feedback regarding the graph options on the reporting module with our Product General Manager. I see you're already leveraging SugarClub. I hope to see you at our upcoming user conference this September, ClubZone! We can't thank you enough for sharing your feedback. Sincerely, Aleighjean Traver Sr. Customer Marketing Manager ### 14. Sugar Sell review **Rating:** 2.5/5.0 stars **Reviewed by:** Partha Protim P. | Product Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2021 **What do you like best about Sugar Sell?** Sugar sell offers many advanced features such as email marketing, analytics, easy to use, integration with many popular third party applications that enables access to a variety of markets worldwide that can be traded with the assistance of expert advisors. **What do you dislike about Sugar Sell?** It is very difficult to navigate. Customer service is below expectations. It is also unable to track any recent activities on the CRM. The email module is also crappy. **Recommendations to others considering Sugar Sell:** Sugar Sell (Sugar CRM) is not the best CRM in the market. But it is lightweight and checks most of the requirements. **What problems is Sugar Sell solving and how is that benefiting you?** We are currently using Sugar Sell as a CRM for solving vendor's queries. We also use it to relay the queries to the concerned team for quick and timely resolution. ### 15. Sugar Sell Amazing Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Sanchit K. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Sugar Sell?** 1) It is so easy to set up. 2) Search functionality is amazing. 3) It helps us to organize a lot of information with ease. 4) The data can be copied to another server very easily by the database system. 5) It is integrated with email, it is very helpful to get any update on email. 6) Integration is available with many third-party tools such as Act-On etc. **What do you dislike about Sugar Sell?** 1) UI is not so much appealing. The user experience is lacking. 2) It doesn't support multiple device login. Hence, very cumbersome to use sometimes. 3) The email campaign is not so good in Sugar CRM. 4) It takes so much time in system load. 5) Documentation should be improved as it is not so much helpful. **Recommendations to others considering Sugar Sell:** Go for sugar sell, it's an amazing tool. Also, it's very cost-effective compared with its competitor. **What problems is Sugar Sell solving and how is that benefiting you?** 1) Our sales and marketing team uses Sugar Cell. 2) We use it to manage our customers, leads, sales opportunities. 3) We had realized the price of Sugar Sell is low as compared with its competitors. 4) Integrated project management was another great tool in Sugar Sell. 5) We are now able to track all client interactions with ease. 6) Monitoring our sales funnel becomes very easy. ### 16. Frustrating and complicated **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Sugar Sell?** Nothing honestly. I've used 8 different CRM platforms (from what I can remember maybe more) and sugar is the worst that I've used. It's unnecessarily complicated, adds too many steps to do something simple, and other CRM platforms combine several different features into one. **What do you dislike about Sugar Sell?** I don't even know where to start. EVERYTHING. As stated in the response above, I've used several CRM platforms in my career and there is nothing special about sugar. Other systems other systems on the market, combine several features into one so all you need is just that system. Sugar doesn't have those features, it's confusing, it takes you 30 minutes to do something where in another platform it will take you 5-10 minutes. **What problems is Sugar Sell solving and how is that benefiting you?** Nothing. It does get the job done but I've had more success with other systems. It does do the job though. So if you are using Sugar and you aren't thinking of switching it's fine to still use them. But I have had better luck with other systems. ### 17. The Best Tool for Leads Management **Rating:** 5.0/5.0 stars **Reviewed by:** Tope I. | Asset Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2021 **What do you like best about Sugar Sell?** Customer experience is at the heart of what we do so we always make extra efforts in satisfying our clients and customer base. With Sugar Sell, we have been able to manage a long customer list, sell our offerings through provided personalized channels and provide our customers with the best user interface for them **What do you dislike about Sugar Sell?** Sugar Sell comes at a cost. Pricing is also not flexible enough and this is even more difficult for non-enterprise organizations **Recommendations to others considering Sugar Sell:** Sugar Sell helps you retain your customers. It has my strong recommendation **What problems is Sugar Sell solving and how is that benefiting you?** With Sugar Sell, we have been able to improve customer experience. We get instant feedback from our clients and find new ways to serve them much better. It delivers ### 18. An ease to Sales and marketing management **Rating:** 4.5/5.0 stars **Reviewed by:** Anuja S. | Digital Marketing Head, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Sugar Sell?** System Management that helps to create a good relationship with client by collecting data and organizing customer information. Customization is very easy .BPM flexibility let you use the system the way you want it.Integration with third party tools is very helpful.Overall Sugar cell is a great tool that we use for our sales and marketing **What do you dislike about Sugar Sell?** Get slower sometimes and takes lots of time to load.Dashboard is very basic more options should be available on dashboard.UI interface is not attracting gives a monotonous feel. It doesn't integrate with phone's camera **What problems is Sugar Sell solving and how is that benefiting you?** Sales and my marketing team uses Sugar sell. Maintaining relationships with clients and organizing leads,sales has become much easy. Pricing is much lower than its other competitors.Integration with email and third party tools are great ### 19. It is easy to use and to customize **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Sugar Sell?** the possibility to customize modules and to create other modules **What do you dislike about Sugar Sell?** The reports construction could be more simple **What problems is Sugar Sell solving and how is that benefiting you?** Aggregate in one application all the proposals sent to customers and all the invoicing cycle. The API allows us to integrate this information with other systems. ### 20. Helped us manage all our sales leads in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel C. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Sugar Sell?** SugarSell is a robust CRM with features that enables all the Sales team to work productively. The Renewal Console feature helps us to track all our recurring income. By using data enrichment, we can update all the missing details of our prospects. **What do you dislike about Sugar Sell?** There is no free trial for new users. It obstructs people who want to try the product quickly and decide if they need to purchase or not. Limited Third-party Integration options are available. **Recommendations to others considering Sugar Sell:** If you get lots of sales leads that you want to track and convert and have a sales team, then SugarSell CRM could be a good option. **What problems is Sugar Sell solving and how is that benefiting you?** Our sales and marketing department wanted to keep track and manage all the sales leads in one place. SugarSell helped us to do that. It also helped to automate our sales process and provide a good buying experience to our customers. **Official Response from Aleighjean (AJ) Traver:** > Hi Rachel, Thank you so much for taking the time to write such a thoughtful review. You've made a lot of people smile at Sugar today! We appreciate hearing about your experience and we're so delighted to hear you are seeing success by managing leads in one place and aligning your sales and marketing efforts. I've passed along your feedback regarding integrations to your product GM, but I'm curious if you've taken a look at Sugar Integrate? It's a tool that you can leverage with 200 prebuilt reusable integration components to build and launch integrations quickly. It could be a solution worth checking out to see if it will solve any challenges you may be facing around connecting different tools. I just thought it was worth sharing! I also encourage you to check out SugarClub if you haven't yet. It's a great resource for customers looking to collaborate globally! Thank you again and stay well, Aleighjean Traver Sr. Customer Marketing Manager ### 21. Great CRM tool for day to day tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Sugar Sell?** The setup is easy, and the tool has helped organize information well. Integration with third-party tools is simple. I've integrated it with my emails, and the updates are timely. **What do you dislike about Sugar Sell?** Duplicate leads become an issue, and there needs to be a way to group them. The UX is also quite complicated- a simpler one would be better to navigate **What problems is Sugar Sell solving and how is that benefiting you?** Automating business processes, especially pre-sales and sales, tracking tasks, and project management. Has helped to manage and be on top of milestones ### 22. Continual Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Brian L. | IT Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Sugar Sell?** It is easy to work with and it is continually improved from my standpoint **What do you dislike about Sugar Sell?** Customizations can be a little pricey and difficult **What problems is Sugar Sell solving and how is that benefiting you?** Assisting our sales teams with tracking sales opportunities and trends ### 23. Sugar Sell is a great update to a great existing product **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan E. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Sugar Sell?** I like the simplicity and efficiency of the overall UX. The Sugar experience helps once arduous processes seem streamlined. **What do you dislike about Sugar Sell?** Nothing that I dislike so far. I am an ongoing positive critic/reviewer of any application adopted. **Recommendations to others considering Sugar Sell:** Give it a try. NO CRM is easy but Sugar SEll makes a great effort of helping in a highly efficient manner I don't think there is much you cannot accomplish providing you are willing to put in the work to learn the system. **What problems is Sugar Sell solving and how is that benefiting you?** Contact and opportunity management has been simplified along with ongoing client retention activities. ### 24. Sugar CRM Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2021 **What do you like best about Sugar Sell?** Sugar CRM has automation capabilities that help in mapping business processes such as ours. It collects real-time data with all the relevant metrics. This tool has great customization features, which allow our team to connect with respective account managers and help solve the vendor's queries. It is also easier to implement changes in the application's code to streamline the business process. The great thing is the application is still evolving and giving Salesforce a run for their money. **What do you dislike about Sugar Sell?** It is a vast framework, and learning about all its features takes time as there is no proper training, tutorials for the application. Salesforce, even though it is priced a bit higher, provides AI capabilities that are not found in Sugar CRM. **Recommendations to others considering Sugar Sell:** I would recommend Sugar CRM for Small and medium-sized organizations or in a small team. For bigger sized teams and organizations, I would recommend Salesforce **What problems is Sugar Sell solving and how is that benefiting you?** Currently, our product team uses Sugar CRM internally to solve vendor and analysts' queries. They usually come in the form of cases with respective SLAs, which Sugar CRM well maintains. Even though it has little monetary benefits for our team, it does have an impact in the form of smooth case resolution, cross-functional team communication. It does have more significant benefits for the Sales team, though. **Official Response from Aleighjean (AJ) Traver:** > Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback, and we're so pleased to hear how automation and customization is positively impacting productivity and the customer experience for multiple teams in your organization. We'd love to assist you in having a more valuable experience. Something you mentioned regarding AI capabilities makes me wonder if you've looked into SugarPredict? We have a dedicated team who could take a look at your account and understand what it would take for you to implement SugarPredict to take full advantage of our robust AI functionality if you haven't already. Please let me know if this is an interest of yours. I've shared a link to the Predict page for your reference. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM ### 25. CRM software that is both powerful and stable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Sugar Sell?** We use Sugar Sell to improve our sales. It helps us create new sales and retention campaigns. It has many advanced features. The email campaigns module is the one we use the most. **What do you dislike about Sugar Sell?** The user interface feels a little old, there's potential for improvement here. **Recommendations to others considering Sugar Sell:** Sugar Sell is a solid and feature-rich CRM solution that I would suggest to anyone seeking one. **What problems is Sugar Sell solving and how is that benefiting you?** We use it for our email campaigns and CRM. The integration this tool delivers makes my daily tasks run more smoothly. ### 26. Sugar Sell is a complete CRM solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Sugar Sell?** Sugar Sell is a complete and solid CRM package that offers excellent support for managing customer relationships in my business. Strong points are the flexibility in terms of settings and configuration and the overall ease of use. In addition, it is an affordable online CRM package. **What do you dislike about Sugar Sell?** I have experienced no problems with Sugar Sell. **Recommendations to others considering Sugar Sell:** Sugar Sell ensures that you can store information about customers and prospects and then use it optimally. **What problems is Sugar Sell solving and how is that benefiting you?** This CRM saves us time by having all the customer data in one dashboard. **Official Response from Victoria Tsai:** > Hello! Thank you so much for taking the time to write such a fantastic review of Sugar Market. It makes all of us here at Sugar incredibly pleased to hear how much you have enjoyed using Sugar Sell. I've gone ahead and passed along your praise to the product and leadership teams and wanted to say thank you again for being such a loyal Sugar customer. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Market, earn badges for your expertise, and share how you're using the solution. I've gone ahead linked it below for your reference. Sincerely, Victoria Tsai Customer Advocacy Manager ### 27. The best tool to keep track of your customers' loyalty and be closer to them. **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco F. | Senior Network Security Specialist, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Sugar Sell?** The flow of information is perfect; carrying out processes, follow-up, completion, and finalization is excellent. The tool is very friendly; some add-ons must be licensed, but to start with, it is beneficial. Native integration with other platforms is not complicated; this helps us to enhance our processes. The support team is very responsive; you get a quick answer if something is not working well. **What do you dislike about Sugar Sell?** Sometimes communication becomes slow, but it depends a lot on the bandwidth that you have contracted. **What problems is Sugar Sell solving and how is that benefiting you?** Salesforce is quicker, the organization's information is more accurate, and integrating different departmental processes is better. ### 28. A basic but uninspiring CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Michael R. | Adjunct Professor, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Sugar Sell?** The email queues we use to manage corporate accounts are useful and the software integrates well with SSO. **What do you dislike about Sugar Sell?** The options for customization are limited and the user interface is quite plain and uninspiring. **What problems is Sugar Sell solving and how is that benefiting you?** We use it to manage corporate accounts and respond to constituents who write to our office. ### 29. Sugar CRM Review **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Sugar Sell?** Not much it is extremely limited. It looks like it could be useful in terms of dashboards but it is not. **What do you dislike about Sugar Sell?** Reporting is weak. It does not connect to other applications, very restricted when it comes to changing information. **What problems is Sugar Sell solving and how is that benefiting you?** It does keep all account data in one place and you can add unique fields to the application. **Official Response from Aleighjean (AJ) Traver:** > Hi there, Everyone at Sugar appreciates when a customer takes the time to share their honest review. We take customer feedback importantly, as it helps us continuously improve to meet customers' needs. We're sorry to hear you're experiencing difficulties with reporting and integrations. We'd love to assist you in having a more valuable experience. Are you able to connect so we can arrange a meeting to see how we may be able to address these areas? If you're interested, please feel free to email me at atraver@sugarcrm.com. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM ### 30. Adabtable CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Sugar Sell?** The CRM can be adapted very well to the individual needs of the company. A Studio interface makes it very easy to create fields, maintain masks and create modules, even without programming knowledge. **What do you dislike about Sugar Sell?** Unfortunately, some practical features can only be obtained by upgrading to the more expensive Enterprise versions. Often, only a few users use them (e.g. in marketing or at management level), but you still pay the extra price for each, even simple, user license. **What problems is Sugar Sell solving and how is that benefiting you?** The CRM finally gives us a comprehensive view of the sales pipeline and the customer. By networking with other systems (email marketing software, accounting, external databases, etc.), the system gets further added value. **Official Response from Aleighjean (AJ) Traver:** > Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback, and we're so pleased to hear that you're eliminating data silos across your teams and their different technologies by connecting marketing and sales. I've shared your feedback regarding the pricing with our General Manager. Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM ### 31. Unified Customer relation with Sugar CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Mandar P. | Software Tester, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Sugar Sell?** SugarCRM is a robust customer relationship management program that handles customers and prospects more efficiently. Can run Marketing campaigns more effectively, to identify potential customers and build a long-lasting relationship with customers. **What do you dislike about Sugar Sell?** Pricing is a bit complicated requires a minimum of three users, which make it suitable for Large scale business. **What problems is Sugar Sell solving and how is that benefiting you?** Currently evaluating but SugarCRM is an Unified platform that connects teams and customer in real time. Tool is very handy and simple to use. ### 32. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Sugar Sell?** I enjoy how simple the usability of this software is and how simple it is for a new user to learn and move through! Has numerous sections for storing, creating, customizing, and analyzing various types of data! Every day, I'm learning something new! **What do you dislike about Sugar Sell?** Some hard to find options and not too much updates. **Recommendations to others considering Sugar Sell:** It's a fantastic tool, and I can honestly state that my daily tasks would be incomplete without it. **What problems is Sugar Sell solving and how is that benefiting you?** I've used these platforms to launch a number of products. It greatly assisted in the growth of my company. ### 33. Studio and Business Process Manager allows full product customization without programming **Rating:** 5.0/5.0 stars **Reviewed by:** Bud H. | Principal, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Sugar Sell?** The standard (unaltered) product provides tools (Studio and Business Process Manager) that allows customization to match the company's business instead of needing to modify the business process to match the product. **What do you dislike about Sugar Sell?** I'd like to be able to use the Studio Tool with the Email Module, and have the Teams available in the Business Process Manager. **Recommendations to others considering Sugar Sell:** Start small and grow. I recommend just adding Accounts and Contacts as the first step and doing just Call logging and Email archiving. Sugar is powerful, and additional functions can be added as desired. Look at the "standard" set-up and flow in the "off the shelf" product and adapt Sugar to meet your company needs. **What problems is Sugar Sell solving and how is that benefiting you?** Automated Business Processes and event follow-up has reduced the time needed for some business activities and has reduced process errors. Transition of sales territories is easier and we have captured all of the telephone and email activities for customers so the history is available to those with the authority to view it. The built-in functions of Roles and Teams establishes which people have access to each data element and what authority they have for that data item (view, edit, delete) . The data element relationships (one-to-one, one-to-many, many-to-many) provides connections between all of the relevant data items. **Official Response from Aleighjean (AJ) Traver:** > Hi Bud, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback! I've gone ahead and passed along your feedback regarding the Studio Tool and the BPM to our product team. By the way, have you taken a look at SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Sr. Customer Marketing Manager, SugarCRM ### 34. Easy to use, highly customizable CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Prateek S. | Operation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2022 **What do you like best about Sugar Sell?** Ease of usability and customization options **What do you dislike about Sugar Sell?** It is a great software so far, don't see anything specific I don't like **What problems is Sugar Sell solving and how is that benefiting you?** Business-specific dashboards Lead tracking ### 35. Outstanding CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2021 **What do you like best about Sugar Sell?** I like that SugarCRM is adaptable and efficient. We are using it to acquire new customers and retention campaigns. The leads and contacts modules are the ones we use the most. It's been a fantastic tool for keeping track of client information. **What do you dislike about Sugar Sell?** SugarCRM's email campaigns are extremely tough to set up. It could be made a lot simpler. **Recommendations to others considering Sugar Sell:** SugarCRM is simple to use and works as expected. **What problems is Sugar Sell solving and how is that benefiting you?** I use SugarCRM to track leads and communicate with contacts. It has improved our sales a lot. ### 36. Sugar Sell Review **Rating:** 4.5/5.0 stars **Reviewed by:** Mr. C. | Head of IT **Reviewed Date:** March 05, 2021 **Official Response from Aleighjean (AJ) Traver:** > Hi Cesar, Everyone at Sugar loves when a customer takes extra time to share such a thoughtful review. Thanks so much for your feedback and for being such a loyal Sugar customer. It's an extra treat to hear how your experience is going with Sugar since SugarConnection in Paris last year. By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean ### 37. A very powerful CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Eti B. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2021 **What do you like best about Sugar Sell?** One of the best CRMs out there, helps me manage my contacts and leads efficiently and hassle-free. It has a very crisp and beautiful UI, which perfectly fits the product and doesn't have a lot of learning attached to it **What do you dislike about Sugar Sell?** I would like if I could increase the amount of data I can store, the CRM is slow many times and can be really frustrating **What problems is Sugar Sell solving and how is that benefiting you?** Create internal/operational efficiencies improve supplier or partner relationships ### 38. Very Superb Customer Relationship Managemer **Rating:** 5.0/5.0 stars **Reviewed by:** Oluseyi O. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2021 **What do you like best about Sugar Sell?** Sugar Sell is wonderful particularly because it is extremely customizable for me. I will also say it has a very effective and optimized search functionality **What do you dislike about Sugar Sell?** I believe Sugar Sell is kind of flawless. Just all amazing features to love. **Recommendations to others considering Sugar Sell:** It's basically one of the best you'll get. **What problems is Sugar Sell solving and how is that benefiting you?** Sugar CRM has perfectly been able to handle our leads generation. We have access to complete visibility into customer data ### 39. Effective CRM. Could Use Some Improvements. **Rating:** 4.0/5.0 stars **Reviewed by:** Brian A. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2021 **What do you like best about Sugar Sell?** One of Sugar's strengths is in its segmenting of Leads, Accounts, Contacts. This is most helpful in knowing what stage a customer (or potential one) is at. By having this type of grouping, and the subsequent information that is attached to it, it makes it easy to manage the accounts and people who do business with your company. **What do you dislike about Sugar Sell?** I think the element that needs the most improvement would be finding individuals or accounts in the CRM. If you simply know the name of a company or an individual then the process will go smoothly. If you don't, having to scroll the database and wait as each page slowly loads after about 30-50 contacts can be daunting. I would like to see a more updated system that allows to you access all information more rapidly. **What problems is Sugar Sell solving and how is that benefiting you?** Sugar Sell allows us to easily manage the information of everyone who does business with us. Without it, we'd be second guessing a lot of our internal processes and record keeping. Sugar Sell helps companies bring their businesses processes into the modern age. **Official Response from Aleighjean (AJ) Traver:** > Hi Brian, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback! I've passed along your feedback to our product team. By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, AJ Traver Sr. Customer Marketing Manager, SugarCRM ### 40. Easy to use, comprehensive software **Rating:** 4.5/5.0 stars **Reviewed by:** Sapna N. | Lead- Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Sugar Sell?** Ease of using, easy to customise dashboards **What do you dislike about Sugar Sell?** Nothing as such, the software is perfect **What problems is Sugar Sell solving and how is that benefiting you?** Lead tracking, keeping track on exact numbers of MQLs, ISQLs, and SALs. ### 41. Best for Account Management **Rating:** 4.5/5.0 stars **Reviewed by:** Shaheer R. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2021 **What do you like best about Sugar Sell?** It is best when it comes to interacting with customers. It lets you track email activity, analytics and is best for pipeline tracking. It is easily implementable for all types of products and campaigns. **What do you dislike about Sugar Sell?** Sometimes, it isn't easy to create reports for specific leads. **Recommendations to others considering Sugar Sell:** It is very affordable and easily customizable for your needs. Recommended. **What problems is Sugar Sell solving and how is that benefiting you?** It allows us for more significant breakouts of our company SKUs and products. It also enables us to track how our product leads are engaging with marketing strategies. **Official Response from Aleighjean (AJ) Traver:** > Hi Shaheer, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for sharing your experience, and we're so glad to hear of your success with managing your customer touchpoints! I've passed along your feedback regarding reports to our Product GM. By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Sincerely, Aleighjean Traver ### 42. Sugar Sell Recommendation **Rating:** 4.0/5.0 stars **Reviewed by:** Shivshankar G. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Sugar Sell?** UI Part is very interactive and beautiful. **What do you dislike about Sugar Sell?** Processes, workflows. Process definitions, Email Templates should be more interactive. and Studion level, more options should be drag and drop. **What problems is Sugar Sell solving and how is that benefiting you?** Multiselect field in process definitions and speed of loading the contents or views are solving. Process definitions are improving the no of options to full fill requirements. **Official Response from Aleighjean (AJ) Traver:** > Hi Shivshankar, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback! Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM ### 43. Sugar Sell works great for us! **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica M. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Sugar Sell?** We love the Accounts and Opportunites module! **What do you dislike about Sugar Sell?** The optic is something you need to get used to at first, but it is not bad. **Recommendations to others considering Sugar Sell:** The best part is that once you decide to work with Sugar Sell, you can adjust everything to your likelihood and personalize the layout of your CRM to your needs. The Sugar Support Team is super helpful and you always get someone on the phone when calling in for help. If you look for a CRM that brings you one step forward and works great - Sugar Sell is your new friend. **What problems is Sugar Sell solving and how is that benefiting you?** Storing data and writing contracts **Official Response from Aleighjean (AJ) Traver:** > Hi Jessica, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback! By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean ### 44. Best platform to automate the process **Rating:** 5.0/5.0 stars **Reviewed by:** Ramesh B. | Lecturer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Sugar Sell?** Wase if operating the tool and very userfriendly in nature **What do you dislike about Sugar Sell?** More features can be incorporated by too **Recommendations to others considering Sugar Sell:** Can highly recommend to the users because of its capabilities **What problems is Sugar Sell solving and how is that benefiting you?** Campaign Management ### 45. Good Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Sugar Sell?** The tool that allows us to automate a combination of process has been great. Its easy to set up. The search function is great. **What do you dislike about Sugar Sell?** Not the best UI but workable and logging in on multiple devices can be problamatic. **What problems is Sugar Sell solving and how is that benefiting you?** CRM for business use not problem solving as such ### 46. CRM for marketing actvities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Sugar Sell?** different dashboards available to personalize own view, graphs or table. We can add different channels to create different campaigns type **What do you dislike about Sugar Sell?** Email mktg features are very basic, especially emoticons, images and video mgmt, **What problems is Sugar Sell solving and how is that benefiting you?** Before we used an external provider to address email campaign with basic KPIs. We develop a system to create authomatic and one shot campaign, monitor them and connect also with sales results. **Official Response from Aleighjean (AJ) Traver:** > Hello, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for sharing your experience, and we're so glad to hear of your success with developing a solution that fits your unique needs! I'm not sure if you're marketing team is using a marketing automation platform, but Sugar Market could be worth taking a look at to see if it could connect and automate your sales and marketing processes even more. I've included a link just incase! By the way, have you checked out SugarClub, yet? It's a great tool for customers looking to collaborate globally with other users! Stay well and thank you again! Aleighjean Traver Sr. Customer Marketing Manager ### 47. Robust and cost effective platform for Lead Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Sugar Sell?** It was easy to set up and didn't take a lot of time during integration. **What do you dislike about Sugar Sell?** The UI can be better. It's a little clumsy at times. **What problems is Sugar Sell solving and how is that benefiting you?** The reporting and analytics function is very comprehensive. **Official Response from Aleighjean (AJ) Traver:** > Hi there, Thank you so much for taking extra time to write such a thoughtful review. We're so pleased to hear about your successful implementation! I've recorded your feedback regarding the UI for our product team. Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM ### 48. Great tool for Salesforce Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Sugar Sell?** One of the best tools to manage your salesforce. The ability to define your own custom workflow makes you always feel in control. **What do you dislike about Sugar Sell?** The speed of the application can be improved a little. **What problems is Sugar Sell solving and how is that benefiting you?** Tracking of data and automating processes **Official Response from Aleighjean (AJ) Traver:** > Hello, Thank you! Everyone at Sugar loves when a customer takes the time to write such a thoughtful review, and we are so pleased to hear your experience of managing your salesforce is going well. If you haven't yet joined us for free in our user community, SugarClub, I've shared a link below. I hope to see you at our upcoming user conference this September, ClubZone! We can't thank you enough for sharing your feedback. Sincerely, Aleighjean Traver Sr. Customer Marketing Manager ### 49. G2 Review of Sugar Sell **Rating:** 5.0/5.0 stars **Reviewed by:** Ron C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about Sugar Sell?** The flexibility and scalability are fantastic. I also appreciate the flexibility to be able to deploy on premise or leave on demand. Support is very responsive. **What do you dislike about Sugar Sell?** Only dislike is that its marketing has not yet made the name/brand as widely known as others. **Recommendations to others considering Sugar Sell:** Sugar Sell is an excellent platform for organizations that are seeking a scalable, flexible, easy to use solution that can be molded to their organizational requirements both today and into the future. The value is great and you will not receive unexpected bills for excessive API calls or heavy utilization as that is all covered by the standard product. Other significant differentiators are: US based support and two sandboxes (in addition to the production instance). **What problems is Sugar Sell solving and how is that benefiting you?** - Centralization of Prospect and Client information has provided one stop for everything we need to know to efficiently work with both Prospects and Clients. - Mobile client enables us to work wherever we are. Being able to merge agreements and collect electronic signatures via DocuSign integration helps close business without having to walk away and regroup later. ### 50. Sugar CRM - Used for Influencer Marketers **Rating:** 0.5/5.0 stars **Reviewed by:** Eric F. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Sugar Sell?** Sugar is highly customizable and allows for non out of the box solutions. **What do you dislike about Sugar Sell?** The lack of customer service and willingness to assist in ANY way, shape, or form is somewhat unheard of to me. I have never seen a platform/service with lower standards. Additionally, Sugar is very dated and lacks a friendly user interface, therefore being a major turnoff to staff ease of use and adoption. **Recommendations to others considering Sugar Sell:** If you are looking for a cheap CRM solution to manually enter data and store your data, Sugar could be an potential option for your company. But if you are looking for an automated, user friendly tool with good customer service, I highly.. highly.. highly.. recommend you look elsewhere. **What problems is Sugar Sell solving and how is that benefiting you?** We utilize Sugar to help manage our relationships with influencers on a day-to-day basis. We track data points such as personal info, correspondence, event attendance, gifting and contracts, and non specific notes. This platform does help us organize everything in one software location, but as mentioned in previous statements, the UI is dated and unfriendly, the input of data is almost 100% manual, and staff shy away from using the tool due to Sugar's many issues. **Official Response from Martin Schneider:** > Hi Eric, thank you for providing us with feedback. We take our customers' reviews very seriously and use them to to help us improve. I'm sorry to hear you're not enjoying your experience with us. I'd love to assist you in having a more enjoyable experience. For example, seeing what version of Sugar you're running on and seeing if we can assist with an upgrade (I noticed the UI concerns and perhaps you're using one of our older or free CE editions that is no longer supported)? Or perhaps, getting you the resources and support you need to be successful. If you're interested, please reach out to me at mschneider@sugarcrm.com . I hope to hear from you. Sincerely, Martin ## Sugar Sell Discussions - [Why did you choose Sugar over something like Salesforce? what benefits do you see?](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) - 2 comments, 1 upvote - [What is the best way to integrate Sugar into other CRM Softwares?](https://www.g2.com/discussions/what-is-the-best-way-to-integrate-sugar-into-other-crm-softwares) - 1 comment, 1 upvote - [What makes Sugar different from other CRM solutions?](https://www.g2.com/discussions/crm-differentiators) - 1 comment, 1 upvote - [How much does Sugar cost to deploy?](https://www.g2.com/discussions/crm-costs) - 1 comment, 1 upvote - [How can my business deploy Sugar?](https://www.g2.com/discussions/sugar-deployment-options) - 1 comment, 1 upvote - [View Sugar Sell pricing details and edition comparison](https://www.g2.com/products/sugar-sell/reviews?page=4&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A56%3A02+-0500&secure%5Bsession_id%5D=356a73d5-c794-45ae-96c4-62c03cf23014&secure%5Btoken%5D=d3c304dec83628b082984d9b00365d302715b8c053bcd9134442b999204648b6&format=llm_user) ## Sugar Sell Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation ## Top Sugar Sell Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,688 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,301 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - 4.3/5.0 (3,057 reviews)