--- title: Sugar Sell Reviews meta_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 776 scale: '5' date_modified: '2026-11-01' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Sugar Sell Reviews & Product Details

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Pricing

Pricing provided by Sugar Sell.

Sell Essentials

$19.00
Per Month

Sell Standard

$59.00
Per Month

User Insights

Average based on 776 real user reviews.

Implementation Time

3 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Sugar Sell Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Sugar Sell, and what problem is it built to solve?

Sugar Sell is an AI-native CRM for B2B sellers, designed to help them decide where to focus, whom to engage, and what to do next. It uses customer and prospect signals to surface opportunities, flag pipeline risks, and prepare sellers for conversations while reducing manual work.

What languages does Sugar Sell support?

Sugar Sell supports 35 languages, including English, French, German, Spanish, and Italian.

What company sizes and industries is Sugar Sell the best fit for?

Sugar Sell appears across small-business, mid-market, and enterprise teams, with reviewer representation also clustering in several industries. The clearest segments include:
  • Company size — Small business: Teams with 50 or fewer employees.
  • Company size — Mid-market: Organizations with 51–1,000 employees.
  • Company size — Enterprise: Organizations with more than 1,000 employees.
  • Industry — Manufacturing and industrial: Including manufacturing, machinery, and related sectors.
  • Industry — Software and IT: Including computer software and information technology services.
  • Industry — Financial services: Including financial services, insurance, and accounting.
  • Industry — Retail and consumer businesses: Including retail and consumer goods.

How long does it take to implement Sugar Sell across a team?

Implementation commonly takes one to three months, though the timeline depends on the scope of configuration and integration. More involved deployments can take longer, so teams with extensive customization needs should plan for additional setup time.

What customer support options does Sugar Sell provide, and how do users find the overall support experience?

Support experiences are often described as responsive, knowledgeable, and helpful with troubleshooting and configuration questions. The experience can be uneven, however, with some users finding it difficult to reach support or receiving inconsistent communication.

What is the experience like for teams switching to Sugar Sell from another tool?

Switching to Sugar Sell has often been driven by a need for more customization, automation, reporting, or integration flexibility than the previous system provided. Teams have moved from established CRM platforms such as Salesforce, Zoho, Act!, and GoldMine, as well as spreadsheets and legacy tools. The transition can feel smooth when the implementation is well planned, but configuring processes and migrating data may take meaningful effort.

What features or capabilities could make Sugar Sell even more useful?

The most useful improvements would make reporting and everyday workflows more capable and straightforward. Recurring requests include:
  • Expand reporting with more flexible visualizations, analytics, and easier report building.
  • Simplify the interface and make common tasks easier to navigate.
  • Broaden native integrations and make connections to other business systems easier to configure.
  • Improve release stability and address bugs more quickly, especially after upgrades.
  • Strengthen duplicate lead and record detection, grouping, and merging.

Sugar Sell Reviews (776)

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Reviews

Sugar Sell Reviews (776)

View 3 Video Reviews
3.8
776 reviews

What do users say?

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Pros & Cons

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Tarun K.
TK
Tarun K.
IT Consultant
Information Technology and Services
Small-Business (50 or fewer emp.)
Originally submitted 9/11/2025
"A unified CRM that keeps teams connected"
3.5/5
What do you like best about SugarCRM Solution Suite?

I used SugarCRM Solution Suite for a client project where we needed one platform to manage sales, marketing and service without juggling multiple tools. What stood out early was how the system pulls everything into a unified customer view. Having a clear customer 360 view made it much easier to see sales history, marketing interactions and open support cases in one place instead of searching across tabs or tools. Setting it up took some time because SugarCRM Solution Suite is highly flexible. We configured custom workflows, automations and a few sales processes and once everything clicked, the daily use became smooth. I liked that the interface stays consistent across modules, so learning new parts of the Suite didn’t feel difficult.

On the sales side, Sugar Sell helped the team prioritize opportunities better and manage the pipeline more effectively. The forecasting tools and insights came in handy, especially when we needed clarity on which deals were actually moving. The Revenue Intelligence features were useful because It pulls data from connected systems and shows upsell opportunities or customers at risk of churning without extra manual effort. For marketing, Sugar Market made it easier to create campaigns and track engagement. Lead scoring worked well for identifying warm prospects and being able to tie those leads back into the unified view helped a lot with handoffs to sales. The service team used Sugar Serve for case management. Features like routing, SLA configuration and multi-channel support (email, chat, voice) helped them respond faster. Centralizing customer interactions improved the accuracy of service conversations, giving agents full visibility into each customer’s history.

We also configured the Microsoft Connector in SugarCRM Solution Suite, which uses OAuth2 to connect to Microsoft API services. This setup allowed us to sync emails through Exchange online and access OneDrive and SharePoint via the Cloud Drive dashlet feature. Once the connector and permissions were properly set, attaching or retrieving files directly inside SugarCRM Solution Suite became much easier. The customer support team was helpful whenever we needed guidance and the documentation made the integration straightforward to follow.

One thing I appreciated was how easily SugarCRM Solution Suite connected with other systems. The open API and ERP integration options were helpful since the client had a few legacy systems that still needed to be part of the workflow. Overall, SugarCRM Solution Suite felt like a flexible platform that could scale with different teams. It took effort to configure everything the way we wanted, but once the workflows, automations and integrations were in place, it became a solid day-to-day system. The combination of automation, AI-driven insights and the unified customer view made work across sales, marketing and service feel more connected and organized. Review collected by and hosted on G2.com.

What do you dislike about SugarCRM Solution Suite?

The main challenge for me was the initial setup. SugarCRM Solution Suite gives a lot of flexibility, but that also means the configuration screens can feel a bit overwhelming at first. Getting workflows, automations and the Microsoft integration fully set up took more time than expected. Once everything was configured, it worked well, but the early learning curve was definitely there. Review collected by and hosted on G2.com.

April F.
AF
April F.
Chief Of Staff
Mid-Market (51-1000 emp.)
Originally submitted 7/27/2023
"A reliable, customizable CRM platform - our team is happy!"
4/5
What do you like best about Sugar Sell?

new functionality - like formatting dropdown values adds more customization and ability to visually identify areas to focus on on the record and in a list. Dashboards have really improved over time. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Each upgrade brings issues and new bugs, it is very frustrating for the team to have to prepare for glitches and bugs and allocate time and resources to fix them. I wish upgrades were more stable. Review collected by and hosted on G2.com.

Response from Victoria Tsai of Sugar Sell

Hi April,

Thank you for taking the time to share your detailed feedback on Sugar Sell. We're thrilled to hear that the customization capabilities have significantly benefited your unique business workflows.

We also appreciate your candid feedback regarding the areas where we can improve. We understand your concern about the lack of a feature to input goals directly within dashboards, and we recognize how crucial this functionality can be for tracking performance against objectives. I’ve passed this along to our product development team for consideration in our roadmap updates.

In the meantime, we'd love to have you join our SugarClub community. It's a great place to connect with other users, gain additional insights, and find temporary workarounds from the community.

See how Sugar Sell improved
Vikas K.
VK
Vikas K.
Senior Software Developer
Mid-Market (51-1000 emp.)
"Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI"
5/5
What do you like best about Sugar Sell?

As i work in the company which is product based and they have there own SAAS based application , we have large set of sales Team, so they use sugar-sell,its very easy to track the leads and the dashboard is great as well, its very simple clean and we can customize, the automation feature is great, its save lot of time as it automatically send reminders and update the records, andSugar Predict AI feature is help us focusing on leads which is potential that can we can crack it Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

the customization settings is complex, and some time it takes a time to load if the dashboard has huge data and alsofew features from desktop is missing in moble application Review collected by and hosted on G2.com.

Verified User in Internet
AI
Verified User in Internet
Mid-Market (51-1000 emp.)
Originally submitted 8/26/2021
"We have an efficient commercial follow-up tool that greatly facilitates collaboration"
3.5/5
What do you like best about Sugar Sell?

The solution still offers top-notch customization capabilities, but there is a significant lack of innovation—particularly when it comes to AI in CRM—and the ecosystem of add-ons and connectors is really too limited. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Develop new partnerships and invest heavily in technological innovation Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hi there,

Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback, and we're so pleased to hear how you're centralizing your data in the CRM.

Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case.

Stay well,

Aleighjean Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved
Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great for Centralized Sales Reporting, but Some Reports Need Workarounds"
3.5/5
What do you like best about Sugar Sell?

It helps keep all sales data in one place and centralize reporting. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Some reports are difficult to build and require workarounds. Review collected by and hosted on G2.com.

AK
Abdulsamad K.
"Profitable and Easy with a Few Snags"
5/5
What do you like best about Sugar Sell?

I appreciate Sugar Sell because it allows me to deliver an adequate product on time, which is crucial for my business. I mostly like how it helps me earn a lot of profit and assists with fast delivery. The initial setup of Sugar Sell was very easy, which made the whole process smooth for me. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Payment delayment Review collected by and hosted on G2.com.

Praveen K.
PK
Praveen K.
Assistant Executive - Digital Marketing (Email Marketing)
Market Research
Small-Business (50 or fewer emp.)
Originally submitted 6/29/2022
"A Good Multi-channel Marketing Platform"
4.5/5
What do you like best about Sugar Sell?

Provides the account and contact management details of all customer interactions, history, and details in one part. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Can improve the user experience, flexibility in integration, and performance Review collected by and hosted on G2.com.

Response from Victoria Tsai of Sugar Sell

Hello Praveen,

Thank you so much for taking the time to write up a review of Sugar Sell. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement.

If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Sell and find support from users like yourself! I've gone ahead linked it below for your reference.

Thank you for being such a loyal Sugar customer!

Sincerely,

Victoria Tsai

Customer Advocacy Manager

See how Sugar Sell improved
Verified User in Veterinary
AV
Verified User in Veterinary
Mid-Market (51-1000 emp.)
Originally submitted 12/9/2024
"Sugar CRM Journey"
4.5/5
What do you like best about Sugar Sell?

I like most is the customer customer support. They never failed me whenever I have issues or something I don't know about Sugar. I should say, I am their number fan. I also like the Admin side where the interface is easy to use. We are using frequently, like everyday because this is our data base, sales process and lead process are taking place. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

It's difficult to find Integration that matches our needs. We always have to rely on Codes if ever we want fancy customizations. I hope there would an improvement on drag and drop feature and it will be a lot of help for an admin like me. I think, that's what most of the CRM nowadays. Review collected by and hosted on G2.com.

Steven  R.
SR
Steven R.
Firewall security engineer
Computer Networking
Enterprise (> 1000 emp.)
"Modern, Practical, and Effortless to Use"
4.5/5
What do you like best about Sugar Sell?

Easy to use and very practical, looks modern Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Something imes connectivity fails and laggy Review collected by and hosted on G2.com.

SK
Stefan K.
Assistance to the CEO
Mid-Market (51-1000 emp.)
Originally submitted 8/19/2021
"Strong and flexible CRM Tool not only for sales and distribution"
4/5
What do you like best about Sugar Sell?

SugarCRM allows a very good management of your sales and distribution processes but also of further processes like invoice processes due to the high flexibility respective the ability to customization. Hereby it is possible for an admin to provide lots of changes and adjustments so that there is no need for an IT-consultant for every single change in the system. You can not also build up your own customer relationship management system in a sandbox environment but also your own controlling tools and forecast reports (e.g. about upcoming sale opportunities) Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any plugins). The "programming language" which is used in the SugarCRM Backend respective in the so called "Studio" is quite difficult to learn when you are not into programming at all. The given examples in the studio to generate calculated fields and to provide logics to your customized frontend are not always helpful. However, there is a good internet community that provides helpful solutions. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hello Stefan,

Thank you so much for taking the time to write such a thoughtful review on your experience with Sugar. Everyone at Sugar loves when a customer takes the time to share their honest feedback. We're pleased to hear you are working closely with our Support team to address any challenges that come up. I've gone ahead and passed your feedback regarding the programming language and the difficulty of restoring deleted data to our product team.

In the meantime, if you've not yet joined us in our user community, SugarClub, we'd love to see you there (and at ClubZone this September!) I've shared a link below for your reference.

Stay well,

Aleighjean Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved

Questions about Sugar Sell? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Sugar Sell (formerly SugarCRM) used for?

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Join the conversation
BS
Ben Singer
•
Last activity over 6 years ago

Why did you choose Sugar over something like Salesforce? what benefits do you see?

Pricing Options

Pricing provided by Sugar Sell.

Sell Essentials

$19.00
Per Month

Sell Standard

$59.00
Per Month

Sell Advanced

$85.00
Per Month
Sugar Sell Comparisons
Sugar Sell Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Case Management
Knowledge Base
Reporting
Dashboards
Forecasting