--- title: Sugar Sell Reviews meta\_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 776 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Sugar Sell Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Sell but has limited features. Are you part of the Sugar Sell team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Sell Community](https://www.g2.com/products/sugar-sell/discuss) Languages Supported Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,872) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Sales Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Sales Hub") HubSpot Sales Hub 4.4/5(13,906) ](https://www.g2.com/products/hubspot-sales-hub/reviews) [ ![Pipedrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pipedrive") Pipedrive 4.3/5(3,105) ](https://www.g2.com/products/pipedrive/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-sell/competitors/alternatives) ## User Insights Average based on 776 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![April F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "April F.") AF April F. Chief Of Staff Mid-Market (51-1000 emp.) 7/27/2023 "A reliable, customizable CRM platform - our team is happy!" 4/5 What do you like best about Sugar Sell? new functionality - like formatting dropdown values adds more customization and ability to visually identify areas to focus on on the record and in a list. Dashboards have really improved over time. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Each upgrade brings issues and new bugs, it is very frustrating for the team to have to prepare for glitches and bugs and allocate time and resources to fix them. I wish upgrades were more stable. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar sell helps us organize account and client information, while tracking processes and workflows those records are involved in. We're able to attribute activity with these records and identify if they've lead to business. Review collected by and hosted on G2.com. Show More Response from Victoria Tsai of Sugar Sell [Editedit](https://www.g2.com/survey_responses/sugar-sell-review-8367790/official_response/edit) Hi April, Thank you for taking the time to share your detailed feedback on Sugar Sell. We're thrilled to hear that the customization capabilities have significantly benefited your unique business workflows. We also appreciate your candid feedback regarding the areas where we can improve. We understand your concern about the lack of a feature to input goals directly within dashboards, and we recognize how crucial this functionality can be for tracking performance against objectives. I’ve passed this along to our product development team for consideration in our roadmap updates. In the meantime, we'd love to have you join our SugarClub community. It's a great place to connect with other users, gain additional insights, and find temporary workarounds from the community. [See how Sugar Sell improved](https://sugarclub.sugarcrm.com/) 11/25/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vikas K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikas K.") VK Vikas K. Senior Software Developer Mid-Market (51-1000 emp.) 10/30/2025 "Sugar Sell Makes Lead Tracking Effortless with Powerful Automation and AI" 5/5 What do you like best about Sugar Sell? As i work in the company which is product based and they have there own SAAS based application , we have large set of sales Team, so they use sugar-sell,its very easy to track the leads and the dashboard is great as well, its very simple clean and we can customize, the automation feature is great, its save lot of time as it automatically send reminders and update the records, andSugar Predict AI feature is help us focusing on leads which is potential that can we can crack it Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? the customization settings is complex, and some time it takes a time to load if the dashboard has huge data and alsofew features from desktop is missing in moble application Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? previously we use to maintain an excel file or need to keep checking emails, so our leads use to get missed,now beacuse of the application we can get all the customer information and updates at one place, so tracking and updating the data is easy now Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Mid-Market (51-1000 emp.) 8/26/2021 "We have an efficient commercial follow-up tool that greatly facilitates collaboration" 3.5/5 What do you like best about Sugar Sell? The solution still offers top-notch customization capabilities, but there is a significant lack of innovation—particularly when it comes to AI in CRM—and the ecosystem of add-ons and connectors is really too limited. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Develop new partnerships and invest heavily in technological innovation Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Before, business collaboration was very complicated, and we lost a lot of information. With SugarCRM, all exchanges made with customers are centralized in the CRM and accessible to all Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Sell [Editedit](https://www.g2.com/survey_responses/sugar-sell-review-4969116/official_response/edit) Hi there, Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thanks so much for your feedback, and we're so pleased to hear how you're centralizing your data in the CRM. Have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Sell improved](https://sugarclub.sugarcrm.com/) 6/18/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/16/2026 "Great for Centralized Sales Reporting, but Some Reports Need Workarounds" 3.5/5 What do you like best about Sugar Sell? It helps keep all sales data in one place and centralize reporting. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Some reports are difficult to build and require workarounds. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar is allowing all of our sales and marketing information to live in the same environment for better collaboration, cleaner reporting and easier decision making Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite AK Abdulsamad K. 1/15/2026 "Profitable and Easy with a Few Snags" 5/5 What do you like best about Sugar Sell? I appreciate Sugar Sell because it allows me to deliver an adequate product on time, which is crucial for my business. I mostly like how it helps me earn a lot of profit and assists with fast delivery. The initial setup of Sugar Sell was very easy, which made the whole process smooth for me. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Payment delayment Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar Sell helps me deliver adequate products on time, contributing to efficient sales processes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Organic ![Praveen K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Praveen K.") PK Praveen K. Assistant Executive - Digital Marketing (Email Marketing) Market Research Small-Business (50 or fewer emp.) 6/29/2022 "A Good Multi-channel Marketing Platform" 4.5/5 What do you like best about Sugar Sell? Provides the account and contact management details of all customer interactions, history, and details in one part. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Can improve the user experience, flexibility in integration, and performance Review collected by and hosted on G2.com. Recommendations to others considering Sugar Sell: Its Good Marketing tool to implement according to your needs. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? It's Solved our Promotional Marketing activities task. It helped us promote our brand in an efficient manner. It made us more productive using automation. The business had seen a lot of improvement. Review collected by and hosted on G2.com. Show More Response from Victoria Tsai of Sugar Sell [Editedit](https://www.g2.com/survey_responses/sugar-sell-review-6793109/official_response/edit) Hello Praveen, Thank you so much for taking the time to write up a review of Sugar Sell. It means a lot to see that you have taken the time out of your day to share your thoughts on a solution that we have worked hard to create. I've passed along your praise to our product and leadership teams, as well as our areas highlighted for improvement. If you haven't joined us over at SugarClub already, we'd love to see you there! SugarClub is a place where you can connect with other customers using Sugar Sell and find support from users like yourself! I've gone ahead linked it below for your reference. Thank you for being such a loyal Sugar customer! Sincerely, Victoria Tsai Customer Advocacy Manager [See how Sugar Sell improved](https://sugarclub.sugarcrm.com/) 12/4/2025 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Veterinary](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Veterinary") AV Verified User in Veterinary Mid-Market (51-1000 emp.) 12/9/2024 "Sugar CRM Journey" 4.5/5 What do you like best about Sugar Sell? I like most is the customer customer support. They never failed me whenever I have issues or something I don't know about Sugar. I should say, I am their number fan. I also like the Admin side where the interface is easy to use. We are using frequently, like everyday because this is our data base, sales process and lead process are taking place. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? It's difficult to find Integartion that matches our needs. We always have to rely on Codes if ever we want fancy customizations. I hope there would an improvement on drag and drop feature and it will be a lot of help for an admin like me. I think, that's what most of the CRM nowadays. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Data analysis and automation Review collected by and hosted on G2.com. Show More 7/8/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Steven R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steven R.") SR Steven R. Eux engineer Enterprise (\> 1000 emp.) 12/26/2025 "Modern, Practical, and Effortless to Use" 4.5/5 What do you like best about Sugar Sell? Easy to use and very practical, looks modern Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Something imes connectivity fails and laggy Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Na Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: Organic Review from User Profile SK Stefan K. Assistance to the CEO Mid-Market (51-1000 emp.) 8/19/2021 "Strong and flexible CRM Tool not only for sales and distribution" 4/5 What do you like best about Sugar Sell? SugarCRM allows a very good management of your sales and distribution processes but also of further processes like invoice processes due to the high flexibility respective the ability to customization. Hereby it is possible for an admin to provide lots of changes and adjustments so that there is no need for an IT-consultant for every single change in the system. You can not also build up your own customer relationship managementsystem in a sandbox environment but also your own controlling tools and forecast reports (e.g. about upcoming sale opportunities) Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any plugins). The "programming language" which is used in the SugarCRM Backend respective in the so called "Studio" is quite difficult to learn when you are not into programming at all. The given examples in the studio to generate calculated fields and to provided logics to your customized frontend are not always helpful. However, there is a good internet community that provides helpful solutions. Review collected by and hosted on G2.com. Recommendations to others considering Sugar Sell: You can use the SugarPortal for any issus you have with sugarCRM. The support ist amazing and realy quick. We also cooperate with an IT-Service-Provider that is responsible for our bigger and major customizations. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? We are solving several Problems, e.g. the customer acquisition (together as a team) for it is easy to assign contacts and contract to your colleges and to share information about the data in your team. Furthermore, customers and their contracts are linked in our SugarCRM. We can generate invoices for the customers out of the contract module. Moreover, we use SugarCRM as an archiv for emails and some of the users are working with the integrated scheduler respective calender as well. Review collected by and hosted on G2.com. Show More Response from Aleighjean (AJ) Traver of Sugar Sell [Editedit](https://www.g2.com/survey_responses/sugar-sell-review-4953478/official_response/edit) Hello Stefan, Thank you so much for taking the time to write such a thoughtful review on your experience with Sugar. Everyone at Sugar loves when a customer takes the time to share their honest feedback. We're pleased to hear you are working closely with our Support team to address any challenges that come up. I've gone ahead and passed your feedback regarding the programming language and the difficulty of restoring deleted data to our product team. In the meantime, if you've not yet joined us in our user community, SugarClub, we'd love to see you there (and at ClubZone this September!) I've shared a link below for your reference. Stay well, Aleighjean Traver Sr. Customer Marketing Manager, SugarCRM [See how Sugar Sell improved](https://sugarclub.sugarcrm.com/) 11/19/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/30/2025 "Maximizing Customer Success with SugarCRM Sell: A Powerful, Streamlined Tool with Room for Growth" 4.5/5 What do you like best about Sugar Sell? I like Sell's user-friendly interface, powerful automation features, and centralised customer data that make it easier to manage accounts and track customer health. The customisable dashboards and robust reporting tools help you make data-driven decisions, while automation saves time and ensures no client is overlooked. Plus, its integration capabilities streamline workflows, making your team more efficient in driving customer success and satisfaction. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Advanced Reporting & Analytics: Although the reporting tools are powerful, more advanced analytics features like predictive modeling or deeper insights into customer behavior could be beneficial for teams focused on long-term success and strategy. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? SugarCRM Sell is helping the customer success team by streamlining account management, automating routine tasks (like follow-ups and renewals), and providing a clear, centralised view of customer data. This reduces manual effort, minimises the risk of overlooking important customer interactions, and helps identify potential issues early—ultimately improving response times and boosting customer satisfaction. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Sugar Sell? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Sell ](https://www.g2.com/products/sugar-sell/discussions/new) BS Ben Singer • Last activity over 6 years ago Why did you choose Sugar over something like Salesforce? what benefits do you see? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) GU Guest User What is Sugar Sell (formerly SugarCRM) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-sell-formerly-sugarcrm-used-for) [ View all Discussions ](https://www.g2.com/products/sugar-sell/discuss) ## Pricing Options Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month ### Sell Advanced $85.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) Sugar Sell Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Agentforce Sales 4.4/5(25,872) [ Compare Now ](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image") Microsoft Dynamics 365 Sales 3.8/5(1,623) [ Compare Now ](https://www.g2.com/compare/dynamics-365-sales-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") Zoho 4.1/5(2,948) [ Compare Now ](https://www.g2.com/compare/sugar-sell-vs-zoho-crm) ##### ##### Sugar Sell Features Sales Force Automation Contact & Account Management Opportunity & Pipeline Mgmt. Task / Activity Management Marketing Automation Email Marketing Campaign Management Lead Management Customer Support Case Management Customer Support Portal Knowledge Base Reporting & Analytics Reporting Dashboards Forecasting [ View More Features ](https://www.g2.com/products/sugar-sell/features) ##### Categories on G2 [CRM](https://www.g2.com/categories/crm) ##### Explore More [Most recommended generative AI infrastructure for software companies](https://www.g2.com/discussions/what-is-the-most-recommended-generative-ai-infrastructure-for-software-companies)[Best platform to manage a large online community](https://www.g2.com/discussions/what-is-the-best-platform-to-manage-a-large-online-community)[Which ETO ERP platforms are best for managing the transition from an engineering BOM to a manufacturing BOM in one system without manual handoffs between teams?](https://www.g2.com/discussions/which-eto-erp-platforms-are-best-for-managing-the-transition-from-an-engineering-bom-to-a-manufacturing-bom-in-one-system-without-manual-handoffs-between-teams) [What is the most cost-effective local SEO platform for agencies?](https://www.g2.com/discussions/what-s-the-most-cost-effective-local-seo-platform-for-agencies)[Highly rated identity verification apps for desktop](https://www.g2.com/discussions/highly-rated-identity-verification-apps-for-desktop)[Pros and Cons Details](https://www.g2.com/products/sugar-sell/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)