--- title: Sugar Sell Reviews meta\_title: 'Sugar Sell Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 776 reviews by the users' company size, role or industry to find out how Sugar Sell works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 776 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Sugar Sell Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sugar Sell but has limited features. Are you part of the Sugar Sell team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sugar Sell is sales automation that actually fits how B2B sales work. It helps sales teams manage pipelines, forecast revenue, and grow accounts – all from one place. Sales leaders get visibility into pipeline and performance to drive more consistent wins. Reps get clear next steps for every opportunity. With Sugar Sell, you can make sense of your data, scale what works, and sell your way. * * * Seller [SugarAI](https://www.g2.com/sellers/sugarai) Discussions [Sugar Sell Community](https://www.g2.com/products/sugar-sell/discuss) Languages Supported Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Show More ## Pricing Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,873) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Sales Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Sales Hub") HubSpot Sales Hub 4.4/5(13,907) ](https://www.g2.com/products/hubspot-sales-hub/reviews) [ ![Pipedrive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pipedrive") Pipedrive 4.3/5(3,105) ](https://www.g2.com/products/pipedrive/reviews) [ View All Alternatives ](https://www.g2.com/products/sugar-sell/competitors/alternatives) ## User Insights Average based on 776 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![David V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David V.") DV David V. Mid-Market (51-1000 emp.) 3/10/2025 "Experience with Sugar CRM" 4.5/5 What do you like best about Sugar Sell? Pipeline Management of Opportunities and integration with MS Outlook Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? I haven't found any dislikes about Sugar CRM in my experience Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Opportunity and pipeline management Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jennifer W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer W.") JW Jennifer W. Mid-Market (51-1000 emp.) 9/30/2024 "Flexible enough to meet our needs and then some." 5/5 What do you like best about Sugar Sell? I like how many knowledge articles are online to guide your configuration, as well as the many customer forums and Sugar Club sessions that provide even more substantive ideas and solutions. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? I don't understand why you have to manually configure the system to cascade information between records. For example, if someone from an existing Account calls with a new line of business (using a DBA), I may go to their Contact record to create the lead...but the lead doesn't auto-populate the address fields from the Contact record. It's little things like that that confound me. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? It helps our Sales Team track and generate sales proposals faster than ever. It also integrates with our ERP system to send automated emails reminding customers of recurring services due on their backup equipment. The reporting and tracking is very helpful in both examples. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") AL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 10/14/2024 "Excellent experience with a swift implementation" 4.5/5 What do you like best about Sugar Sell? Sugar Sell offers the customizations you need without being excessive. There is the option to enhance your instance by collaborating with one of their many partners. It has an easy way of writing your own business processes to help automate the administration at the field level. Customer support is responsive, and if you get side tracked, the team send a reminder to follow up to ensure your question has been answered and resolved. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Canned reporting relies on standard fields, which can make reports more challenging, but these challanges can be overcomed. Additionally, some programs are not as straightforward to integrate with the platform. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar Sell tracks our current opportuntities and the various stages for the organization. We have been able to break down opportunities into locations when there are multiple locations within one RFP allowing for capturing revenue wins/loses by location easily. This helps us maintaining a clear overview of our pipeline. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") AB Verified User in Business Supplies and Equipment Mid-Market (51-1000 emp.) 12/4/2024 "CRM Implementation Process" 4.5/5 What do you like best about Sugar Sell? I've barley begun to dig deep into Sugar's capabilities but it seems like it's going to be an amazing experience thanks to it's ease of use, personalization and friendly UX/UI design. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Up to this point I haven't got many dislikes, it just seems like we're going to struggle a bit to set up the collaboration part of it all. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? It's helping us organize all our customer data and gather insights we might've been missing up to this point, as well as providing follow up to forgotten opportunities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jack R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack R.") JR Jack R. Enterprise (\> 1000 emp.) 3/13/2025 "Positive experience" 5/5 What do you like best about Sugar Sell? It links our existing legacy system and shows great intuitive reporting and visuals for tracking Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? It does the job required i havent got much to dislike Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Shows wide range of data and reporting, assists tracking of opportunities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") AA Verified User in Accounting Mid-Market (51-1000 emp.) 1/11/2024 "The only CRM to consider" 5/5 What do you like best about Sugar Sell? Sugar has insanely robust reporting capabilities. Upper management asks a question, we have an answer; the ability to either filter for data or create a report is a feature we can't live without. Sugar's customer support and integration teams go above and beyond to troubleshoot the rare issue with very timely responses. Five stars (all solid gold) for this CRM. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? As mentioned, while the data is excellent, Sugar is still working through the visual reporting aspects. The quick workaround is a csv download with some manipulation. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar organizes data in a very user friendly format, which is highly customizable. The ability to keep notes, meetings, opportunities, and documents all in one is very valuable. Review collected by and hosted on G2.com. Show More 10/3/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 9/13/2024 "SugarCRM is Customizable" 4/5 What do you like best about Sugar Sell? Sugar Sell’s open architecture platform allowed us to configure the CRM functionality to better align and support our sales operational processes. The SugarCRM tools available (workflow automation, customizable fields and display screens, document generation, integrations) provided us with the capability to tailor the platform to our business processes. It simplified training and encouraged quicker adoption due to our ability to streamline day-to-day activities and communication between departments. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Simplifying processes within the CRM through customizations requires a high level of expertise to manage and maintain the system; however, the benefits gained in process efficiencies, enhanced user experience, and transparency to all departments involved in the various sales and operational processes was worth the technical complexity built into the system. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Sugar Sell provides a central repository of account information utilized for marketing automation and business insights and strategy. In addition, the workflow capability and ability to integrate to other systems has allowed us to automate and provide transparency to critical sales processes across cross-functional departments in our organization. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Lauren B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren B.") LB Lauren B. Marketing Content Team Lead Small-Business (50 or fewer emp.) 11/24/2023 "Smooth, adaptable system" 4/5 What do you like best about Sugar Sell? The reporting is really clear and easy to use. We have been able to adapt the system to meet the requirements of our business and integrate with other products. We now use the system wholly as a lead management system. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? Linking with Docusign has been a really difficult process. Some of the reporting lacks features like viewing in percentage. Lead to order report should be a readily available report. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? Productivity within the team - less manual input as everything is ready to go. Review collected by and hosted on G2.com. Show More 8/28/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael H.") MH Michael H. VP Sales Mid-Market (51-1000 emp.) 10/3/2024 "Unlimited flexibility through simple configuration." 5/5 What do you like best about Sugar Sell? The plugin's and apps allow our users to track their calls, meetings and leads. We have simplified the sales process using the Smart Guides to help navigate everyone through the same process. If you like clean, accurate data, this is for you. Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? I've come across some challenges with updating related records, however, I believe this was more related to my lack of understanding as the more research I do. Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? It guides our users through the same process over and over again which helps our users train and be comfortable with the system by knowing we capture the data properly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![muhamed w.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "muhamed w.") MW muhamed w. Trainer Small-Business (50 or fewer emp.) 3/3/2025 "perfect" 5/5 What do you like best about Sugar Sell? easy use and makes you familiar with the process get used to it easily Review collected by and hosted on G2.com. What do you dislike about Sugar Sell? some bugs that may interrupt our work flow Review collected by and hosted on G2.com. What problems is Sugar Sell solving and how is that benefiting you? nothing Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Sugar Sell? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sugar Sell ](https://www.g2.com/products/sugar-sell/discussions/new) BS Ben Singer • Last activity over 6 years ago Why did you choose Sugar over something like Salesforce? what benefits do you see? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) GU Guest User What is Sugar Sell (formerly SugarCRM) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sugar-sell-formerly-sugarcrm-used-for) [ View all Discussions ](https://www.g2.com/products/sugar-sell/discuss) ## Pricing Options Pricing provided by Sugar Sell. ### Sell Essentials $19.00 Per Month ### Sell Standard $59.00 Per Month ### Sell Advanced $85.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/sugar-sell/pricing) Sugar Sell Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Agentforce Sales 4.4/5(25,873) [ Compare Now ](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image") Microsoft Dynamics 365 Sales 3.8/5(1,623) [ Compare Now ](https://www.g2.com/compare/dynamics-365-sales-vs-sugar-sell) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d9d3ff178178a1f790a9d6114e104471/zoho-crm.png "Product Avatar Image") Zoho 4.1/5(2,947) [ Compare Now ](https://www.g2.com/compare/sugar-sell-vs-zoho-crm) ##### ##### Sugar Sell Features Sales Force Automation Contact & Account Management Opportunity & Pipeline Mgmt. Task / Activity Management Marketing Automation Email Marketing Campaign Management Lead Management Customer Support Case Management Customer Support Portal Knowledge Base Reporting & Analytics Reporting Dashboards Forecasting [ View More Features ](https://www.g2.com/products/sugar-sell/features) ##### Categories on G2 [CRM](https://www.g2.com/categories/crm) ##### Explore More [Most recommended generative AI infrastructure for software companies](https://www.g2.com/discussions/what-is-the-most-recommended-generative-ai-infrastructure-for-software-companies)[Best platform to manage a large online community](https://www.g2.com/discussions/what-is-the-best-platform-to-manage-a-large-online-community)[Which ETO ERP platforms are best for managing the transition from an engineering BOM to a manufacturing BOM in one system without manual handoffs between teams?](https://www.g2.com/discussions/which-eto-erp-platforms-are-best-for-managing-the-transition-from-an-engineering-bom-to-a-manufacturing-bom-in-one-system-without-manual-handoffs-between-teams) [What is the most cost-effective local SEO platform for agencies?](https://www.g2.com/discussions/what-s-the-most-cost-effective-local-seo-platform-for-agencies)[Highly rated identity verification apps for desktop](https://www.g2.com/discussions/highly-rated-identity-verification-apps-for-desktop)[Pros and Cons Details](https://www.g2.com/products/sugar-sell/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)