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Strella Reviews & Product Details

Strella is an end-to-end customer research platform that uses AI to deliver human insights 10x faster, so teams can make smarter decisions in hours, not weeks. No more trading off between high-quality research and speed. Transform Your Research Process Stop choosing between breadth and depth. Strella's dynamic AI-moderator gives you the power to conduct comprehensive research that builds on your existing work, unlike competitors who only address parts of the research process or limit you to net new content. Key Capabilities Flexible Interview Experience: Moderate with AI, humans, or both—only available at Strella. Our AI-moderator intelligently probes the areas that matter most while minimizing participant bias, giving you professional-quality insights without extensive research training. Instant Insights & Reporting: Get real-time synthesis, reporting, and highlight reels so you receive actionable answers fast. Our tools deliver insights that tie directly to your research goals, enabling faster decision-making and execution. Launches Made Easy: Generate expert interview guides in minutes, and let us handle recruitment, incentives, and scheduling. Focus on strategic research while we automate the routine operational burden that typically consumes your time. Built for Modern Teams For Consumer Insights Teams: Deliver agency-quality insights at a fraction of the cost and time. Handle 5x more studies without additional headcount while maintaining the methodological standards your reputation depends on. For UX Researchers & Product Designers: Get feedback on your designs from real users in 48 hours. Ship features knowing users actually want them, with seamless integration into existing design tools like Figma. For Investors & Consultants: Make consumer intelligence your competitive advantage. Scale up in-depth research approaches across diverse markets and industries, delivering unique insights that drive measurable business results. Strella empowers anyone to confidently conduct and share research at 50% of traditional costs, making professional insights accessible across your entire organization.

Seller

Strella

Languages Supported

German, English, French, Hindi, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Product Description

Strella is an AI-powered customer research platform that revolutionizes the way businesses gather and analyze qualitative insights. By automating the interview process and providing real-time synthesis, Strella enables companies to obtain human insights at scale, significantly reducing the time and cost associated with traditional research methods.

Overview by

Marissa Pittard

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Strella Reviews (4)

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SK

Sarah K.

UX Researcher

Insurance

Small-Business (50 or fewer emp.)

8/19/2025

"A must have for increased research velocity… and fun too!"

5/5

What do you like best about Strella?

It's wonderful! It's made research faster, and I feel like I have a double checker and a colleague working alongside me. We run a lot of client A/B tests, and Strella helps us understand why things work, not just what wins. The ability to run rapid-turnaround qualitative studies has elevated how we support our clients. It’s like having an embedded researcher without the overhead. Review collected by and hosted on G2.com.

What do you dislike about Strella?

There isn't anything specific that I dislike about Strella. Overall, the product meets our needs well and I'm really excited to now have mobile screen recording as a feature I had hoped for previously. Now, it's here! Review collected by and hosted on G2.com.

What problems is Strella solving and how is that benefiting you?

Our agency juggles a lot of client experiments, and it used to be hard to get meaningful user feedback in time to influence decisions. Strella gives us a fast, reliable way to understand user motivations and reactions, which improves our testing strategy and helps clients see results sooner. It’s added a strategic edge to our experimentation process, it was really fun too!! Review collected by and hosted on G2.com.

SS

Seth S.

Director, Experience Design

Mid-Market (51-1000 emp.)

8/11/2025

"Research went from once in a while to standard process"

5/5

What do you like best about Strella?

Strella eliminated the stress and complexity we used to have around user research. What used to be this huge logistical nightmare is now just part of how we work. It's influenced how we budget and plan our research spend. The whole team has bought into the process and we're constantly talking about it with other departments. Every project now includes some level of research, where before that was not possible. Review collected by and hosted on G2.com.

What do you dislike about Strella?

There isn't anything specific that I dislike about Strella. Overall, the product meets our needs well. Review collected by and hosted on G2.com.

What problems is Strella solving and how is that benefiting you?

The burden of user research used to create a lot of anxiety on the team. The logistics, the time, the coordination—it was all too much. We'd either skip it or spend forever trying to set something up. Strella made it simple and fast enough that we actually do research now instead of just talking about doing research. We're making better decisions because we're not guessing anymore, and the insights help us minimize bias in decision making. We can quickly make improvements that benefit the business. Plus I get my time back to focus on actually analyzing the data instead of just trying to collect it. Review collected by and hosted on G2.com.

JS

Joe S.

Product Designer (UX/UI)

Mid-Market (51-1000 emp.)

8/15/2025

"Strella has been integral to automating and streamlining our UX Research process!"

5/5

What do you like best about Strella?

Strella conducts remote UXR sessions on its own, saving our small team a ton of time. The AI moderator is pretty impressive. Strella also generates it's own report which you can fine tune with their chat-like query tool. Overall it's allowed us to do a lot more than we would otherwise have time for. Review collected by and hosted on G2.com.

What do you dislike about Strella?

Not specific to Strella, but not everyone will want to speak with an AI bot over a human. You should still supplement your process with face-to-face sessions from time to time. Review collected by and hosted on G2.com.

EP

Esteban P.

Medical Interpreter

Mid-Market (51-1000 emp.)

8/16/2025

"A reliable and easy-to-use tool"

5/5

What do you like best about Strella?

What I appreciate most about Strella is its ease of use and how intuitively it integrates with other tools we use. The learning curve was very minimal, customer support has always been quick and helpful, and the platform saves us time on tasks that used to be manual and repetitive. I also like that updates are frequent, which shows the team is committed to constant improvement. Review collected by and hosted on G2.com.

What do you dislike about Strella?

Overall, the experience has been very positive. However, I would like to see more advanced customization options and more detailed reporting features. Sometimes, certain integrations require extra steps that could be streamlined. These aren’t dealbreakers, but improving them would make the platform even stronger. Review collected by and hosted on G2.com.